Shows
Love You To The CoreLove The Spain Logistics EpisodeIt's a deep dive on all the steps we’re taking to dismantle our life in LA, spend the summer in Canada, and then move to Barcelona in September! We cover:• Which Spanish Visa we’re applying for and the steps we’re taking to get it• Tax implications we’ll navigate as Canadians in Spain• What we’re packing, selling, and sending to make the move• The health insurance situation while bopping through multiple countries• What we’re doing about vehicles and drivers' licenses• Our plans for landing in...2025-05-2040 minLove You To The CoreLuv U 2 th3 C0r3 ;PThere’s no LOL in the constitution! Today we unpack two recent studies around how using abbreviations in your marketing might be rly hurting ur biz and why “safety” is the hottest marketing tactic for the younger generation.We cover:• The difference between communicating casually vs. carelessly• An important debate about coffee cup lids• How we feel about the new Spotify announcement around visible data• An uptick in offers that promise “safety in the body”• The partier to entrepreneur pipeline and how raging in our 20s helped us build more resilie...2025-05-131h 02Love You To The CoreLove Literally Moving to BarcelonaSurprise! Or, you can at least pretend to be. After two weeks of amazing guests, we’re back in the rhythm to bring you an Appleyard classic of life updates laced with takes about marketing in the digital age. We cover:• “Robot Friends” and another reason not to trust Mark Zuckerberg• Our unique dilemma as millennials raised by the internet• The recent resurgence of early 2000s indie music• Why TikTok is undeniably the “cooler” platform• Colour science and an (allegedly) new hue gracing our eyeballs• Bon Iver’s incredible...2025-05-0659 minLove You To The CoreLove A Casual Netflix Collab (Guest Episode with Mady Maio)From building an app in public to hosting events with major brands, Camber founder Mady Maio is proof that messy action is where the magic happens. Cozy on our couch in LA, we giggle and yap and go deep on:• How Mady manages her personal brand online while building a business beyond herself• Her experience stepping away from her popular podcast, Okay Sis, and what self-expression looks like without that medium in the mix• How she’s using Substack to expand the Camber community• The ChatGPT and content creation debate, where it helps w...2025-04-2953 minLove You To The CoreLove Not Apologizing (Guest Episode with Hannah Huante)This guest episode with Hannah was SO full of rich reflections on content, self-trust, leadership, and committing to living a creative life on your terms.We cover:• What it means to live and lead unapologetically• Behind the scenes of Hannah’s prolific content creation process• Juggling a multifaceted career as an agency founder + content creator• Betting on yourself and figuring it out along the way• Staying connected to your vision and being open to surprising yourselfGUEST LINKS:Follow Hannah on Instagram...2025-04-221h 01Love You To The CoreLove The Other Debt EpisodeLast week’s debt episode sparked so much discussion, we recorded a follow-up! In this episode, we answer some of the most common questions while shedding light on a few different dimensions of our money journey to add further context to the conversation.We discuss:• How we decided to invest in a local natural wine shop last year, and what it will look like when we leave LA• The profitability of short-term rentals and our experience investing vs. profiting off of the spaces we’ve listed on Airbnb• The negative implications of the Airbn...2025-04-1548 minLove You To The CoreLove The Debt EpisodeTax season is bringing up lots of money shit for our community so we wanted to shed some light on our entire business finance trajectory — what it took to get the business off the ground, the financial struggles along the way, and a full rundown of where we’re at now in terms of debt, investments, and perspective on financial risk.We cover:• How we finally saved enough to pay our taxes this year• Our finances when we met and how Xanthe finally stopped living in overdraft• What we invested to start the b...2025-04-0852 minLove You To The CoreLove a Tower Full of Plain WienersThere’s an energy of RECKONING happening in the online business world right now, with so many of us rethinking offers, restructuring systems, realigning messaging, and entering Q2 with new perspective on how we want our work/life to feel. This episode is a response to THAT.We cover:• How to predict revenue for offers you’ve never launched before• What to reflect on before you tear it all down to make sure you rebuild a business you actually LIKE• Quarterly visioning and updating (or abandoning) goals you set at the top of the...2025-04-0154 minLove You To The CoreLove Leaving Los AngelesThis week’s episode is a mishmash of life updates (see: title), marketing musings (like the “not knowing what you want to say” epidemic, and the goldmine of opportunity that is long-form content), a viral delusion that has TikTokers losing a lotta money, and speaking of a lot of money, is social media just the new gambling addiction? Unpack it all with us wherever you get your pods.We discuss: • Frank is a pilot! • 8am workout classes • Airport Theory • Prune fingers as an evolutionary trait • Puppy yoga and a revision of the dog hierarchy • Good...2025-03-251h 07Love You To The CoreLove Being Chronically OnlineToday's episode is PACKED with a productive conversation around being chronically online, and how to make it feel less shitty, despite all the screen time. We go deep on the things we all FEEL but never really SAY about spending all our goddamn time on the internet, like: • How much less time we have to get shit done in a day • The fact that being online actually DOES contribute to our success • Social media usage as a habit vs. a choice • The loneliness epidemic and where we’re missing the point on digital connectionSOCIAL LIFE:2025-03-1856 minLove You To The CoreLove Folliculating All Over Town (Guest Episode with Sara Noel)HUMBLED was how I felt after recording this episode with World’s Best Website Copy Girl (and IRL best friend) Sara, from Between The Lines. We chit chat about our LA trip a little, but mostly Sara live-coaches me on getting my website’s shit together, drops tons of tea on how to build a ridiculously successful business with an exceptional reputation without needing to rely on social media much at all, and we go in on the concept of showing up as your whole self on the internet while exposing a few of each other’s best-kept secrets, along...2025-03-111h 20Love You To The CoreLove Posting Our Way Out of FascismIn one of our richest conversations around social media politics to-date, we reflect on the article “You Can’t Post Your Way Out of Fascism” and the role we all play as leaders in supporting our communities in not just reacting to what we share but taking action on it (political or not). We also dive into the concept of the Two Tiered Internet, debating whether public search engines are becoming obsolete (or at minimum, totally useless), explore the horrors of the 60-hour work week at Google, declare it “MAKE SHIT HAPPEN MARCH,” and tell some tales from our H...2025-03-0456 minLove You To The CoreLove Dissolving My Prey Into A Pile Of Clear GooAge is a construct, shame is a construct, and Birkenstocks are a construct (but not a work of art, apparently). This week’s episode is your usual mixed bag. We share Xanthe’s calendar trick for more time freedom while explaining how “the marketing shift” actually works, get existential about yet another short-form video trend in response to this Thread, discuss the copyright laws of high (and low) fashion, celebrate New Zealand’s bug of the year, and reminisce on the nostalgic inconvenience of Mapquest as they recently became re-relevant. If you like today’s conversation, rate the show to...2025-02-2558 minLove You To The CoreLove Getting Blue-Balled by BabygirlFirst thing's first: GARLIC SAUCE BATH BOMB. Today we dissect why the Internet latched onto the “younger self” trend so quickly, discuss the tale of a house-sale-gone-horror-movie wrong, take sides in the Olipop x Poppi online beef, agree vehemently with this Thread about how you’re actually only 15 when you turn 30, celebrate hopeful progress in the global media-literacy crisis, are confused about celebrities NOT falling in love after their make out scenes, and OBVIOUSLY SO MUCH MORE.2025-02-181h 01Love You To The CoreLove Getting Rich on Plagiarism“Let Them” steal eggs and pass them off as their own, IN THIS ECONOMY?? The internet has beenbuzzing about Mel Robbins’ (allegedly) plagiarized theory, so naturally, we’re connecting it to the worrisome state of the online landscape and suggesting that if she could just scroll a bit more consciously, she might have avoided the whole fiasco. Beyond that: why it’s time to start an Instagram account for your freaky little hobby, how to get off the pedestal and let your community inspire you too, and an unsolved heist that’ll crack you up. ENJOY.2025-02-1141 minLove You To The CoreLove The Basement Daddy to Billboard Pipeline$1000 is not $1000 is not $1000!! How many times does Frank have to tell you?! We’re kicking off February with a meaty one, evaluating the creepy Canadian influencer → perfume model on the Sunset Strip glow up, unpacking an incredible article on the “news finds me” movement (paired perfectly with Frank’s big return to the journalism world), discussing the elephant in the content creation room — feeling fucking ugly, crying about Mufasa’s origins story, revealing a new and unsurprising phobia to add to Xanthe’s list, hating on walking pads, wanting justice for the dream job, and ohmygod, plenty more, I’m sure.2025-02-041h 15Love You To The CoreLove Posting My Eggplant Emoji on The InternetHear me out, hear me out: SOUP you can SUCK ON. Today we’re reflecting on the '90s bliss of cereal box sweepstakes, how the bone broth big wigs seriously fumbled the bag on chicken-shaped lollipops, a falconer (yes, like, a bird guy) who got fired for proudly posting photos of his eggplant emoji on the Internet, a new co-working space that will change the game for content creation (or at least try to), and a brilliant collaboration strategy courtesy of Criminal Minds. Lil’ bit of this, lil’ bit of that. If you like it, let us know!2025-01-2845 minLove You To The CoreLove Having An OnlyFans AffairA mixed bag of musings to lighten the mood this week! From Pornhub literature to relationship rules to Ryanair coming for our right to get drunk at the airport, we can promise a heavy dose of escapism (and perhaps an investment opportunity if you too believe that Airbnbs should be searchable by color palette). Love you to the core, for listening — and don’t forget to rate + review below if you love us, too!2025-01-2143 minLove You To The CoreLove Making Social Media Great AgainIs TikTok being banned? Perhaps a more sinister third option. Are Reels Trials worth it? Actually, maybe. Is Mark Zuckerberg f*cking serious?! Unfortunately, yeah. If there was ever a question of where we stand on the political landscape of social media, this episode will clear that right up. We go ALL IN on the implications of the new Meta policies, how they will affect the online entrepreneurship landscape, and how we can all stay afloat (and sane) as the digital climate shifts for the worst, probably. It’s not ENTIRELY dark and depressing but… buckle up!! 2025-01-141h 11Love You To The CoreLove Adopting a HedgebobbleWelcome to the year of GLORIFYING MESSINESS, HYPER-LOCALITY, AND HOPEFULLY FEWER BOT FOLLOWERS. This episode unpacks the fantastic Substack article from Zoë Akihary, reacting and reflecting on a list of online marketing + community building predictions from creative experts in a range of fields. We also share a beautiful tale of hedgehog adoption, based on this article, discuss a harrowing new Meta development, and address the foreign object that Xanthe is definitely not bringing into 2025.2025-01-071h 03Love You To The CoreLove Getting Naked with Hundreds of StrangersAfter a brief rant about being ass out at the mall, updates on Reels Trials, and our latest take on the TikTok ban, we do a deep dive into a roundup of non-traditional 2024 superlatives. Topics like our bravest decisions, biggest plot twists, smartest non-business investments, most expansive experiences, and a bunch more — all while guiding YOU through the practice of reflecting on the “bests” that often don’t make it into the end-of-year conversation. Thanks for being a part of one of our “most fulfilling pursuits” this year. Cheers to another one, or three, or infinity!2024-12-311h 25Love You To The CoreLove Becoming Financially ResponsibleDo you come from a roast family or a respect family? Are shoes getting more dinosaur-like? In today’s episode we answer those hard-hitting questions alongside life updates re: selling our land in Joshua Tree, the artistry that is Chuck Bass, our most mischievous Christmas tradition, what we’re reading right now, Frank’s past life as a news influencer, how to commit the nerdiest crime on earth, anddddd reflecting on 2024 as the year we took responsibility over our spending habits (with tips if you’re hoping to do the same).2024-12-2454 minLove You To The CoreLove Taking a Ride on the Smut BusIf you see us carrying around Alan Rickman’s face, no you didn’t… This week we’re talking TikTok ban, Matilda Djerf’s apology comment, life after the Eras Tour, the theme park that is the Denver Airport Shake Shack, a variety of diaries (Rum, and Mr. Rickman, specifically) and what’s on our Christmas break bucket list (hint: it’s not *not* seeing Wicked). 2024-12-171h 08Love You To The CoreLove a Castlecore Chaos CakeIt’s all rat-themed desserts and custom chainmail from here on out! We give our take on “wrap up season” from Pantone (basic bitch cop out) to Pinterest (beyond unhinged but here for it), explain why we’ll probably never see the Wicked movie, and continue the discussion on Daniel Craig making a cup of literal vodka the official drink of the holiday season. Quite a ride.2024-12-101h 04Love You To The CoreLove Having Brave Conversations (Guest Bonus with Lois McKenzie)…And Lois is the woman to have in your corner if you want to lead ‘em. On the last day of her retreat in Costa Rica, we debriefed on the experience, reflected on creativity as a form of healing, the power of sharing your story in community, why you should be detaching your creative practice from your content production, the tension between creative flow and accountability, and what it means to be “responsible” to our communities as we express our truths. An absolute BANGER of an episode and a must-listen for any creative business owners who are seeking to show up...2024-12-061h 02Love You To The CoreLove A Man In A VestIt’s all fun and games until somebody eats a cooked chicken carcass… In today’s episode, we recap our Thanksgiving menu (you’re welcome), debrief on this absolutely wild influencer vs. influencer court case, fangirl over Daniel Craig’s cup of vodka, learn a lot about undershirts, and absolutely do NOT want any hands near our clementines, thank you very much.2024-12-0359 minLove You To The CoreLove A Spud Conspiracy’Tis the season for removing distractions and we are ditching social media platforms like it’s our day job. We debate the pros + cons of Twitter, Threads, and Bluesky, give you some serious food for thought around your vitality goals, go deep on our favourite shape of French fries, Xanthe shares a recap of her cancelled flights en route home from Costa Rica (and how she REALLY feels about eco-conscious coffee cups), while Frank unpacks the mystery of the potato cartel. Also, Cruel Intentions is now a TV show. So. Send us some goddamn questions for next week, would ya...2024-11-261h 00Love You To The CoreLove A Cinnamon Bun With An OpinionHoliday sales season is upon us and WE HAVE SOME THOUGHTS ABOUT IT. We’ve also got updates from Frank’s trip to Nova Scotia, a deep exploration on why Black Friday is a farce for online service providers (and why we’re participating anyway), Xanthe’s fall fixations and money mindset tools, a brief history of Storm Chips, a fast-food marketing intern doing the most, and probably some other random shit but it’s really hard to remember by the time we write the intro.
If you have a question you want us to answer on the pod, s...2024-11-191h 09Love You To The CoreLove Putting Your Dick On The Table (Guest Bonus with Kaitlyn Kessler)In this cozy-but-uncouth episode with Kaitlyn Kessler, we unpack makes it possible to *actually* look forward to answering messages from your clients (see episode title for a clue), go deep on the identity “renaissance” that so many business owners are feeling right now, explore the varied ways we can cultivate community as coaches, discuss the power of having an accountability buddy while you build your dream life, and gush about what’s on the horizon for our retreat business in 2025. Speaking of which:
Join our December retreat here
Connect with Kaitlyn on IG here
Expl...2024-11-151h 00Love You To The CoreLove Popping A Workout PillWhat’s the most off-brand thing about your personality? We’ll show you ours if you show us yours… In this episode we talk November goal-setting, a near-cancellable opinion on the hierarchy of dog breeds, a pill that can apparently get you all of the benefits of running without ever having to run (!!!!), the magic of print media, GEN Z going to SPACE, cooking tips for the easily distracted, and if we need to be concerned about Taylor Swift posting Reels like a basic. Tune in to find out, and slide into Xanthe’s DMs here to submit your AMA ques...2024-11-121h 04Love You To The CoreLove Having Our Lowest Sales MonthIf we can’t get that bread, we might as well bake it! In an October recap of sorts, we review our lowest sales month of the year, talk about wtf is even going on with our Airbnb properties, share our hot takes on Halloween, anniversaries, and the aisles of Target. Frank also drops the absolute BEST surprise in Timothée news, while we get into lotsa messy bits of life lately, from smouldering buses to broken iPhones. Wild ride, per usual.
Don’t forget to submit your AMAs, FMKs, comments, and concerns to Xanthe in the DMs!2024-11-0556 minLove You To The CoreLove Hitting Rock Bottom (Guest Bonus with Maia Benaim)Cozied up on a hotel bed in Barcelona, Maia and Xanthe dive into a refreshing, raw conversation about turning your rock bottom into your becoming, the roles that rebellion, isolation, and SHAME have played in our creativity over the years, how to write in a way that brings people closer to themselves, dopamine detoxes and social media breaks, navigating the intersection between work life and love life, how to retire off grid in your 30s, and what it truly means to live a creatively — leaving room for pleasure, self-exploration, and constant evolution.
Maia’s co-creation, Creative Living, is e...2024-10-311h 04Love You To The CoreLove Bringing Goldfish To A PartyGossip Girl Fall is well underway, and Xanthe’s having a threesome with Chuck and Blair, to celebrate. Frank, on the other hand, is on a petition to remove the word “content” from the collective vocabulary. Beyond that, we cover: a new online leadership theory that will help you stop comparing yourself on social media, the appropriate order of operations of showers surrounding a workout, how to get Air Canada to pay you $800 for simply hanging out, the marketing lesson in this Tezza post, why Soho House is a dream getaway for the modern lush, Trader Joe’s Dumplings, the cute...2024-10-291h 10Love You To The CoreLove Drinking Wine on A School Night (Guest Bonus with Nina Chin)Love hosting our first guest! Xanthe sat down with Nina in Barcelona for a candid IRL convo that covers all the shit that we don’t see coaches talk about, online. From our journeys towards finding confidence letting our true selves be seen, the areas where we’re still works in progress, releasing control around our routines, letting go of our “working for the weekend” mindsets to shift from benders to balance, you’ll learn how we’ve leaned into self-trust as the backbone of our businesses and let having a lot of fucking fun lead the way.
Join the T...2024-10-251h 10
Love You To The CoreLove Moving To BarcelonaEver had a scallop change your life and a shitty shower ruin it, in the same weekend? WE HAVE. In this episode we recap the highs and lows of our Barcelona trip, discuss being patient with each other through tax drama and low sales, Frank’s reveals his Winston Churchill kink, Xanthe realizes LA is a hoax (and she fell for it), why you need to put down roots in cities you’ll inevitably leave, how many times you should post each week (caution: pretty spicy!), how to know what your clients actually want to see from your content (caution: pret...2024-10-221h 09
Love You To The CoreLove Seeing A Snake On A PlaneNOW WE’RE GETTING THE HANG OF IT... In episode two, we covered having no chill in business class, the ethics of co-opting intellectual property in the online space, solving the mystery of the barre class towelette, broadcasting nudity on airplanes, collab strategies inspired by Charli XCX, beer brand drama, how to transition your business Instagram into a personal brand account, and the MOST RUDE FMK of all time. If you have feedback on this episode or requests for the next, send Xanthe a DM to let us know! Hosted on Acast. See ac...2024-10-151h 19
Love You To The CoreLove The First EpisodeIn our inaugural episode of Love You to The Core, we share how to embrace your inner hotness by doing more chores, why if you hate being on Instagram for your business you should actually JUST NOT, Xanthe’s entry into the Cottage Cheese Cult, Frank’s experience with a very theatrical scammer, how we finally got a handle on our spending habits and started actually following our household budget, a marketing campaign that made us question our morals, the dire landscape of news media, and a couple community-submitted questions + a wine-related FMK, to cap it all off. 2024-10-081h 05
Okay SisterHow to Create Content Intentionally & Rethink the Algorithm with Xanthe AppleyardXanthe Appleyard from Oh Sierra Creative chats with Scout and Mady about how to intentionally create content, master social media, and implement mindset shifts when it comes to the algorithm. Xanthe shares her strategy for Instagram stories, what we can control when it comes to our content, and how to connect with your community in a way that actually moves the needle. They also chat about being cringe, putting yourself out there, and what it means to provide value in an authentic way. Perfect for anyone who wants to be a content creator or who has a business that wants...2024-03-1158 min
Thinking About PodcastWhat You Need To Know About Creating Community Online With Xanthe Appleyard, Co-Founder of Oh Sierra CreativeToday, we're thinking about content and community with Xanthe Appleyard of Oh Sierra Creative. If you’ve been caught up in the what do I need to post today, who is my audience, how can I go viral cycle – today is the day you stop that and start looking at your social media presence like a leader. Xanthe co-founded Oh Sierra with her husband Frank – a creative agency specializing in strategy, design, and hospitality. They are the people helping you harness the power of community both online and offline – and they look cool AF while they do it.2023-10-101h 05
Behind the Design70. Bulldozing Your Path + Authentic Thought-Leadership with Oh SierraI had the absolute pleasure of speaking with the Creatives behind Oh Sierra, Xanthe and Frank Appleyard. Over the last few years I have been following their journey and obsessing over their beautiful designs, open-hearted communication and knack for marketing, so it was amazing to finally sit down with them and get the deets on what they've been up to.
Xanthe and Frank Appleyard are the Founders of Oh Sierra, where they help leaders and brands harness the potent power of community through content strategy, content education and content creation leading conversations around radical authenticity, creative living...2023-01-181h 12
High Tide17. Oh Sierra By The SeaThere are times where we leap into life with full heart and trust; wherein our dreams are made tangible. Even though life changing decisions can come with challenges, sometimes the only way through, is through.
Xanthe and Frank Appleyard share their adventurous story of moving from Canada to Tulum. They’re a beautiful couple that have curated a life by the sea whilst also running their thriving company, Oh Sierra. We dive deep into their journey, the struggles that came with it, and the abundance of discoveries they made along the way about themselves and the world around them.
Tune in...2022-06-101h 00