Shows
B2B Bits & Bytes | XngageS9: E1 Where to Start Your Digital TransformationThe traditional method of B2B buying and selling now has a heavy assist from digital. In some cases, and especially with younger B2B buyers, digital is the preferred method. Is your business taking full advantage of the digital revolution? Hear the most critical pieces necessary when you’re starting out with B2B ecommerce. Also check out our blog series we call “B2B4B” or Business to Business eCommerce for Beginners. Click here to read the 6-part series. 2024-07-1203 minB2B Bits & Bytes | XngageS9: E2 When to Accelerate Your Digital TransformationAs digital commerce grows in your B2B organization, you may start to re-evaluate your operations and processes. Do you need to merchandise your data better through a Product Information Management (or PIM) system? Do you need an eProcurement system or Punchout? This episode covers “what’s next” after building a transactional eCommerce website to connect your buyers and sellers. For an in-depth look at accelerating digital, see the entire Season 3 series of B2B Bits & Bytes here.2024-07-1204 minB2B Bits & Bytes | XngageS9: E3 How to Optimize an Advanced Digital TransformationIf your business is digitally optimized, and you want to hear what’s next, check out episode 3. We cover the digital “Interactions of Tomorrow” with topics like Visual Commerce, Voice Commerce, and Machine Customers. We’ll talk briefly about how each one works, but for a deeper dive check out these trend-forward topics we published with DigitalCommerce360 here. 2024-07-1203 minB2B Bits & Bytes | XngageS9: E4 Where to Start with AIWith so much discussion about Artificial Intelligence (or AI) in B2B, where is the best place to start? Our team argues that once a digital transformation is in place, there are a few natural places to start. Whether it’s the Customer Service Desk or Search for your website, now is the time to begin experimenting with AI. For a quick article before you listen to the podcast, here’s a link to The Natural Starting Point for AI Implementation in B2B | Distribution Strategy Group. 2024-07-1204 minB2B Bits & Bytes | XngageS8: E4- Digging into the Details with Turner SupplyWhat was your first step in your digital transformation? For Shawn Arnold from Turner Supply the first step after management buy-in was ride-alongs. These in-depth one-to-one interviews with his customers – internal and external – shed light on what he needed for website functionality. He also discusses his “PDCA” (Plan, Do, Check, Act) model in detail for listeners, as well as technology trends he’s watching for the industrial supply market. 2024-05-2932 minB2B Bits & Bytes | XngageS8: E2 Digging into the Details with Eastern Industrial SupplyDigital transformations are a journey. With a goal of continuously improving the customer experience one digital project at a time, our client Eastern Industrial Supply shares how they manage continuous improvement and have evolved their digital culture for internal and external customers.2024-04-2638 minB2B Bits & Bytes | XngageS8: E3 Digging into the Details with StoneAge ToolsDigital experiences require effective data management. Hear how harnessing data as part of their product offering helped StoneAge Tools to further their digital transformation and “go paperless” with their training materials. Meaningful examples of the recommended flow of people > process > technology show why doing so helps unleash great ideas. 2024-04-2631 minB2B Bits & Bytes | XngageS8:E1 Digging Into the Details with First SupplyAre you beginning or continuing a digital transformation? Our client First Supply shares how they began with ecommerce and are now planning automation for a new warehouse. Hear how they have expanded their thinking of digital to now include digital operations and process improvement as their journey matures and accelerates. 2024-04-2618 minB2B Bits & Bytes | XngageS7:E4- Myth Buster #4: Manufacturers Can (NOT) Wait to Accelerate eCommerceB2B manufacturers suffer from three very common misconceptions about the role they play with B2B distributors in digital commerce. Hear how competitively advantaged manufacturers not only drive their innovation into distributors but can also sell right alongside them in a way that benefits both parties. Our building materials supply client Amerhart will share examples of how some of his best manufacturing partners are co-collaborators that help his business win. For the companion 3-minute blog, click here. 2023-12-1127 minB2B Bits & Bytes | XngageS7:E1-•Title: Myth Buster #1: Digital ≠ ExpensiveAlthough digital transformations can sometimes incur a high price tag, there are ways to optimize investments. The key is to plan a full ROI, and prepare for change management both in culture and buy-in. Our association partners from NAED and IDEA will share how to plan a digital transformation with a limited investment and still created outsized outcomes. For the companion 3-minute blog, click here.2023-12-0746 minB2B Bits & Bytes | XngageS7:E3- Myth Buster #3: Partners and Platforms: Which Comes First?A digital transformation typically requires a platform company (or companies) and a trusted partner to help implement. This session focuses on the drivers that help determine if you start with a platform company or partner. Spoiler alert: the best digital transformations will engage both from the beginning and encourage upfront planning for success. Hear why, from seasoned Xngage B2B digital commerce experts. For the companion 3-minute blog, click here. 2023-12-0634 minB2B Bits & Bytes | XngageS7: E2- Myth Buster #2: Is Self-Service Just Code for Cost-Savings?According to McKinsey & Company, 71% of B2B buyers are willing to spend $50,000 or more on a single B2B transaction as the market shifts toward self-service journey enablement. We discuss the role of self-service as an enabler of the Anywhere Business model and also as part of Online Collaboration Environments. Our partner HawkSearch will share how self-service, especially in search, helps clients to deliver critical business value. For the companion 3-minute blog, click here. 2023-12-0636 minB2B Bits & Bytes | XngageS6: E4 The Digitally Enabled Organization – Two PathwaysXngage Leaders discuss the future state of the digitally enabled organization from the vantage point of two perspectives: companies early in the digital transition and those who have successfully transformed. Insights into the competitive advantage for both types are offered. 2023-07-0532 minB2B Bits & Bytes | XngageS6: E3 The Digitally Enabled Organization Part 3 with EIS, an Industrial DistributorClient-Partner EIS, an industrial distributor, offers meaningful advice on people, process, and technology for building a better B2B digital experience and how partners like Xngage can help make investments go farther. 2023-07-0530 minB2B Bits & Bytes | XngageS6: E1 The Digitally Enabled Organization Part 1 with ASAThe American Supply Association (ASA) shares insights on how to holistically frame your digital transformation and take meaningful steps to move from the State of the Practice to the State of the Art. 2023-07-0543 minB2B Bits & Bytes | XngageS6: E2 The Digitally Enabled Organization Part 2 with the B2B eCommerce AssociationThe B2B eCommerce Association, with international members, shares insights about what’s happening around the world in B2B eCommerce. While conversations from 10 years ago are still as meaningful today, hear how those who leaned into eCommerce then are doing now. 2023-07-0539 minB2B Bits & Bytes | XngageS5: E4 Trends in Tech with OroCommerceOroCommerce, an Xngage partner, discusses ways to future-proof your organization making smart, digital investments. Fort Garry Industries, a heavy-duty commercial vehicle supplier, is featured and shows how digital transformations can be small but powerful in results. 2023-06-3038 minB2B Bits & Bytes | XngageS5: E1 Trends in Tech with tED Magazine Publisher Scott CostaDigital transformations are a necessity for maintaining or growing B2B business, shares Scott Costa. He also outlines the expectations of today’s B2B employees and offers recommendations for how to manage them effectively in the war for talent. 2023-06-3035 minB2B Bits & Bytes | XngageS5: E2 Trends in Tech with the Xngage UX/UI TeamXngage UX and UI experts talk about common expectations in modern B2B websites and how to plan for them. The discussion focuses on the devices B2B users prefer, their customer journeys and the tilt toward highly-visual experiences.2023-06-3034 minB2B Bits & Bytes | XngageS5: E3 Trends in Tech with Greenwing TechnologyGreenwing Technology, an Xngage partner, provides the typical use cases and value drivers of adding punchout services to your digital experiences. Additionally, a discussion about the future of e-procurement in the next five years provides compelling reasons for investment. 2023-06-3035 minB2B Bits & Bytes | XngageS4:E2 The ROI of Your Digital Transformation with OptimizelyOptimizely, an Xngage partner, joins us for a look at gaining meaningful B2B digital results from channel shift, digital self-service cost reductions, and share of wallet (SOW) using their meaningful Input/Output method.2023-06-3025 minB2B Bits & Bytes | XngageS4:E3 The ROI of Your Digital Transformation – Modern Math with XngageWhen C-Suite teams discuss the ROI of investment decisions, are you taking all the credit you can for the full revenue attributed to the website? And decreased costs? Hear insights on building the right business case for your B2B Leadership. 2023-06-3036 minB2B Bits & Bytes | XngageS4:E1 - ROI Success Stories with TradeCentricXngage talks with strategic partner TradeCentric (formerly Punchout2Go) about ROI, including increases in sales, improving working capital, and decreasing costs. As one client shared, "Digital improvements got us into doors we couldn't get into before."2022-12-0238 minB2B Bits & Bytes | XngageS3: E3 - eCommerce 2.0 – Part 3: The Heart of Successful Websites – Delivery Execution – and continuous improvement – are essential to B2B websites. The Xngage process is explained by our lead of this practice, with insights and tools for successful implementations. 2022-07-1123 minB2B Bits & Bytes | XngageS3: E4 - eCommerce 2.0 – Part 4: Improving Your Digital Marketing This episode features two guest podcasters, and veterans of B2B Marketing in healthcare, who unpack the do’s, don’ts (and even the simple tips) of getting more value out of your marketing discipline and budgets. 2022-07-1143 minB2B Bits & Bytes | XngageS3: E2 - eCommerce 2.0 – Part 2: Better UX for your B2B eCommerce Website The User Experience (or UX) of your B2B website is a flow, or journey, that should be based on insights and how your customers want to engage with you. This episode focuses on how to approach UX from a research and design perspective, with examples from two Xngage experts. 2022-07-1045 minB2B Bits & Bytes | XngageS3:E1 - eCommerce 2.0 – An Introduction to Accelerating your B2B eCommerce Channel What is “eCommerce 2.0” and when do you accelerate your efforts? Hear from Xngage leaders about the tipping point and how to leverage the four-part framework of Strategy, UX, Delivery, and Marketing. This episode also provides a deeper dive on Part 1: Strategy. 2022-07-1050 minB2B Bits & Bytes | XngageS3:E5 - eCommerce 2.0 - The Highlight EpisodeThis podcast episode offers excerpts from Season 3 of B2B Bits & Bytes where we focus on the pillars of eCommerce 2.0: Strategy, UX, Execution and Marketing. Listen now for tips to help jumpstart digital commerce conversations in your B2B organization.2022-06-3046 min
B2B Bits & Bytes | XngageS2:E5 - Xngage B2B Bits & Bites Best of the BestOur final episode of Season 2 highlights key takeaways of Seasons 1 AND 2. We define digital commerce, share experiences from Xngage B2B Clients who have been through digital commerce journeys, and provide tips on what it takes to win in the ecommerce channel.2022-06-2040 min
B2B Bits & Bytes | XngageS2:E4 - Leveraging the Voice of the Customer with ImplementationXngage client McNaughton McKay planned and implemented their next generation digital transformation journey. Cecilia Madden provides insights, and lessons learned, from that journey including choosing and working with an implementation partner through each stage of the digital commerce experience.2022-06-2046 minB2B Bits & Bytes | XngageS2:E3 - Leveraging the Voice of the Customer with ContentGuest podcaster Justin King from Salsify guides us through a discussion around content and the digital shelf. He gives us great examples of why content is so important in ecommerce and how to maximize product data, and systems, to drive digital experiences.2022-06-2047 minB2B Bits & Bytes | XngageS2:E2 - Leveraging the Voice of the Customer in an Enterprise ArchitectureAn Enterprise Architecture considers how your major IT systems fit together for a comprehensive digital experience. We offer suggestions for evaluating your Enterprise Architecture and your ERP, or Enterprise Resource Planning, System and how to deftly work Change Management into your B2B organization.2022-06-2044 minB2B Bits & Bytes | XngageS2:E1 - Leveraging the Voice of the Customer in the RFPWhy are B2B leaders passionate about eCommerce? Hear from active B2B companies leading in this channel. When you’re ready to start planning a project, what is the recipe for a good RFP (Request for Proposal?) We share some insights into making this strategic eCommerce evaluation tool work hard for you.2022-06-2039 minB2B Bits & Bytes | XngageS1:E6 - The Xngage Digital Commerce Success Framework-Bringing it All Together for Business ImpactValue creation is the goal of eCommerce initiatives. In this 6th episode, and last in our first season, listen to how we define different types of value creation, or business impact, and why Xngage is passionate about this channel. You’ll hear case studies from some of our valued clients who have been through a digital transformation and how they have leveraged tools for successful outcomes.2022-06-0746 minB2B Bits & Bytes | XngageS1:E5 - Digital Commerce Success Framework - AcquisitionThe fourth and final pillar of the framework is “Acquisition.” Learn the five important steps of acquiring new customers and how to drive results faster with digital marketing and technical tactics. This is an essential listen for B2B business leaders who are both new to the ecommerce channel and looking for ways to drive the “flywheel” faster and improve overall project ROI.2022-06-0742 minB2B Bits & Bytes | XngageS1:E2 - Digital Commerce Success Framework - User Experience (UX)A systematic framework helps B2B clients to stand up and accelerate eCommerce. In this episode we discuss the overall framework, our methods, and then go deep into the first of four pillars: “Usability.” Find out how Xngage works with clients and their website user experiences (or UX) and how you can facilitate better buyer interactions.2022-05-0545 minB2B Bits & Bytes | XngageS1:E3 - Digital Commerce Success Framework - Seller AgilityWhat does it mean to have “Agility” in B2B eCommerce? We’ll discuss the second of the four pillars and show you how agile technology and agile business methods can help you reach your B2B goals faster. We focus on the sales side of the eCommerce equation and discuss use cases that are key to transforming your digital commerce channel.2022-05-0538 minB2B Bits & Bytes | XngageS1:E4 - Digital Commerce Success Framework - AdoptionOnce you’ve made the investment and stood up an integrated digital commerce system or website, how do you encourage adoption? The third of the four pillars is “Adoption” and is critical to success. Whether your internal organization or external B2B customers are migrating to digital commerce, this episode will help you facilitate adoption and create habitual users who are your best, most cost-effective, advocates.2022-05-0545 minB2B Bits & Bytes | XngageS1:E1 - Introducing B2B Bits & BytesA little preview of what's ahead, who we are, why we love what we do, and how we can focus your B2B business! Listen in for a few tips, tools, and techniques for accelerating buyer AND seller interactions, and how to get results.2022-05-0536 min