Yamilca Rodriguez - Podcast Details

Shows

The High Achieving Female PodcastEp 98 - How to Build a Billionaire Brand Without Chasing Trends with Yamilca RodriguezIN THIS EPISODE YOU’LL HEAR: Yamilca Rodriguez, a brand strategist and former corporate leader for billion-dollar brands, shares how tapping into your brand’s archetype can unlock clarity, confidence, and consistency. She dives into the 12 core archetypes and how understanding your dominant one can shape your messaging, visuals, and overall presence. Yamilca reveals how branding rooted in psychology creates deeper audience connection—and why taking her signature quiz might be the game-changer you’ve been missing. WHAT YOU WILL LEARN: You’ll learn how to identify your brand archetype, why it matters for building trust, and...2025-06-0309 min

Public Figure Society#62－Mastering the Art of Fame: Authentic Branding Lessons with Yamilca RodriguezThe Become Famous podcast is now Public Figure Society PodcastIn this Episode, titled "Mastering the Art of Fame: Authentic Branding Lessons with Yamilca Rodriguez," host Torund Bryhn sits down with branding expert Yamilca Rodriguez to explore the complexities of fame and authentic branding. Yamilca challenges the negative perception of fame and shares her mission to make it a positive force, drawing from her experiences with clients and personal challenges.Listeners will gain insights into the psychological aspects of branding, with references to Carl Jung's archetypes and Yamilca’s use of neurolinguistic programming to...2024-08-1436 min

Brand TherapistPersonal Branding Tips for Corporate ProfessionalsIs it possible (or recommended) to work in your personal brand while still in corporate?Today's solo episode talks directly to corporate professionals who want to start their personal brand. It also brings valuable insights and The Brand Therapist's unique perspective on personal brand building.You'll hear about how personal branding works in a corporate setting, the importance of authenticity, and how to become a thought leader in a corporation through consistency and alignment with core values. You'll also hear top tips to help you build a legacy and create a massive impact...2023-11-2919 min

Brand TherapistPreparation, Readiness, and Willingness to Take the Risk with Bryan WarrenThere are countless ways of establishing a personal brand, yet the ones that resonate more with any audience are the ones that scream authenticity, those that allow audiences to see right through. In today's episode, the inspiring Bryan Warren joins us to talk about the impact community arts initiatives have on society, mentorship, and creativity at the service of less favored populations, and the life-changing potential of keeping an eternal student mentality. Bryan is the Executive Director of Educational Justice, a non-profit created to help mid-schoolers improve their academic performance and social development by pairing them w...2023-11-0829 min

Brand TherapistWhy Authentic Leaders Always Trailblaze Sticky Situations with April Griffith TaylorWhen a leader is authentic, they not only save the time they would spend trying to portray someone they are not but also become instantly trustworthy. Nothing beats a leader who's vulnerable enough to show up authentically and humble enough to assume their errors and keep learning.In today's episode, I'm joined by the fabulous April Griffith Taylor to discuss authenticity, networking, and the differences being a lifelong learner can make in our lives. April is a Talent Acquisition Leader with over 30 years of experience in HR. Throughout her career, April has used her corporate platform...2023-10-3128 min

Brand TherapistTailor Your Tone of Voice to Your Archetype. Unleash the Power of Consistent Brand MessagingAdjusting your tone of voice to your archetype and being consistent with it is crucial to build a solid personal brand. By tailoring your tone of voice to your specific archetype, you'll create a persona that perfectly resonates with your superfans. Today's solo episode is all about tone of voice, how to use it, make it match your archetype, and creating messaging that's consistent with it. You'll hear about what words are the perfect fit for each archetype and why aligning your archetype and tone of voice is crucial in branding. I'll also sha...2023-10-2521 min

Brand TherapistCreating An Inclusive Workplace Culture 101 with Dr. Laura MethotRegardless of how flawlessly designed a growth strategy is, nothing changes until behavior changes. People bring strategies to life, so as long as the way of doing things isn't revised, goals and growth objectives will always feel more like a carrot in a stick than a finish line that gets closer. This week, Dr. Laura Methot visits us to discuss behavioral science, how she applies it to executive coaching, her passion for valuing, celebrating, and empowering people's differences, and the importance of creating a truly inclusive workplace culture. Dr. Laura is a Behavioural Scientist, Executive Advisor, D...2023-10-1822 min

Brand TherapistThe Importance of Transparency, Authenticity, and Diversity in Branding with Chéla GageLong-term hiring plans and initiatives are crucial to ensure brands' culture, goals, and identity. Without managers leading by example and teams following guidelines, culture would be just a meaningless statement. Today, I'm joined by Chéla Gage to discuss her role as an SVP of Talent, Diversity, Equity, Inclusion & Belonging at Reformation, her thoughts on transparency, authenticity, and diversity in branding, and her previous experiences as Founder and Executive Director of Miles Above, a non-profit dedicated to America's Foster Youths. Throughout this episode, you'll learn about Chéla's childhood and upbringing, why she star...2023-10-1121 min

Brand TherapistCreativity At The Service of Your Business' Growth Kirsty HunterSometimes, the only thing a company needs to scale up to the next level is thoughts diversity, a group of creatives bringing dozens of new perspectives. That is one of the solutions our guest's brand, The Creativity Clinic, offers to startup and scaleup founders and business owners. This week, I'm joined by Kirsty Hunter, the Founder of The Creativity Clinic, to talk about creative solutions that help businesses grow, how to overcome imposter syndrome, the importance of consistency in brand messaging, and more. Kirsty is a curious soul passionate about bringing people together through collaboration, innovation, a...2023-10-0422 min

Brand TherapistHow To Create Tailored Content that Engages Genuinely Using Personalized QuizzesCreating well-rounded, intentional, and personalized quizzes will not only allow you to create tailored content and an emotional connection with your target audience, but it'll also trigger their curiosity; they'll want to know themselves better. Today's solo episode is all about quiz-based insights. I'll share tips and advice on creating quizzes to help you develop personalized content, engage with your audience more authentically, establish an emotional connection with them, and produce quality leads that convert. You'll learn why it is essential to create quiz-based leads, how to integrate The Archetype Method with your qu...2023-09-2717 min

Brand TherapistChallenge Antiquated Norms: A Conversation with Rashonda Harris, Founder and CEO of Purple Sheep ConsultingEmbracing diversity in branding and business reflects not only on the general happiness of a company's team members but also on the variety of ideas, creative solutions, and problem-solving alternatives. Today's guest and her company are living proof that it is possible to challenge antiquated norms while providing sustainable outcomes. In this episode, I'm joined by Rashonda Harris, the Founder and CEO of Purple Sheep Consulting, Assistant Vice President for Research focusing on Post-Award & Contractual Compliance at Penn State University, part-time adjunct faculty member teacher in the Master of Research Administration Graduate Program at Johns Hopkins Un...2023-09-2020 min

Brand TherapistLeverage Your Brand Through Podcasting without Burning Out with Lyndsay PhillipsThe mere idea of showing up and creating content for every social media platform is enough to exhaust most entrepreneurs mentally before starting their entrepreneurial journey. Business owners have a lot in their heads 24/7, and half of them shouldn't be: Oh, my God, what will I talk about on my next Reel? In today's episode, I'm joined by the wonderful Lyndsay Phillips to talk about how entrepreneurs can leverage their brands without putting their mental and physical health on the line. Lyndsay is a Podcast Publishing, Promotion, and Leveraging Expert, President of Smooth Business Podcasting, and H...2023-09-1328 min

Brand TherapistTurn Your Intuition Into Your Best Advisor with Hady Mendez"Not everyone who tries to coach and mentor you is meant to be your mentor."This week, I'm joined by the inspiring Hady Mendez, Founder & CEO of Boldly Speaking, DEI Evangelist, Public Speaker, and a Proud Latina in the Tech space. Hady uses her adaptable, resilient, and honest approach to business to help companies align their inclusion strategies to their programs and initiatives. She has also volunteered as an international champion for incarcerated and formerly incarcerated women and served as a Community School Director at an elementary school in the South Bronx.Throughout...2023-09-0619 min

Brand TherapistCreate Compelling and Authentic Personal Brands Using The Archetype MethodThe best way to create content that accurately depicts your client's brand character is by relying on a proven methodology. It can help you guarantee every word presses the right buttons in their target audience, help you meet them where they are, and develop a thriving community. In today's solo episode, we'll talk about The Archetype Method, which started developing almost as a game many years ago during my time at Procter & Gamble. You'll hear about The Archetype Method's origin, three reasons why you might want to learn this methodology and the psychology be...2023-08-3023 min

Brand TherapistHelping Brands Improve Their CustomHer Experience with Katie MaresWomen are the most influential consumer in the world; they are responsible for influencing $43 trillion of worldwide spending every year. Ironically, most brands heavily overlook women in their branding and marketing strategies. Today, I'm joined by Katie Mares, #1 Best-selling Author, Keynote Speaker, Mom, CX Expert, Entrepreneur, and an expert in helping brands tailor experiences for the world's most influential consumer: women. Katie's book, "CustomHer Experience," helps brands better understand the female consumer and transform the transactional treatment they receive for the interactional experience they crave. In this episode, you'll hear Katie's thoughts on why...2023-08-2323 min

Brand TherapistElevating Small Businesses through Creativity and Art with Elexia JohnsonTurning a passion into a business can sometimes get tricky. Running it using an organic approach feels chaotic, and going down the systematized route feels too rigid. The solution? Finding the sweet spot, the balance between these two opposite yet complementary approaches. Today, I'm joined by Elexia Johnson. She is a Full-time Freelancer Artist and a Multidisciplinary Designer, the Founder of "Elexia Johnson | Creatively Driven," Nerd, and Gamer traveling the world with her cat, Macaroni, helping small businesses and people of color achieve their dreams through market-based research-backed design. In this episode, you'll he...2023-08-1628 min

Brand TherapistWhy You Should Pay Equal Attention to Your Business and Personal Life with Purdeep SanghaOne of the most common mistakes high performers make is failing to realize their personal life influences their business just as their business impacts their personal lives. Professional success without a thriving personal life might work for a short time; still, sooner or later, poor personal relationships and lack of human connection outside of work will send their bill, and it won't be cheap. Today, I'm joined by Purdeep Sangha, "The Strategist for Businessmen." Purdeep is a fellow podcaster, the world's leader in Complete Strategic Advising, and the award-winning Author of "The Complete Man." As a B...2023-08-0931 min

Brand TherapistRepurposing the Table: Empowering Progressive Leaders to Thrive with Kate Van WaesBeing a progressive leader is not only about finding more seats at the table for everybody; sometimes, it is about repurposing the table. However, bringing down the walls surrounding a "things have always been like this" type of environment, although altruistic and heroic, is taxing for physical and mental health. Today, I'm joined by the inspiring Kate Van Waes, CEO and Founder of Van Waes Consulting, LLC, a woman and active-duty-owned independent leadership advisory consulting firm. Kate believes most progressive leaders don't have a supportive environment that encourages them to thrive and protects them from burnout. S...2023-08-0229 min

Brand TherapistMaster the Four Pillars of Personal Branding: A Guide to Succeeding in the Fame EconomyIn today's fame economy, developing a solid personal brand is as important as building a fantastic business. Of course, your product must be great and solve people's problems, and although that's a lot (and much more than a lot of brands can say), it's not enough. Businesses must lead their tribe to succeed, and the easiest way of doing it is by developing an outstanding personal brand. A brand capable of creating tension among its superfans, provoking curiosity, and sharing their values. In today's solo episode, we'll dive into the four pillars of bu...2023-07-2623 min

Brand TherapistEmbrace Your Passion: The Inspiring Journey of Sonia James PenningtonA big part of building a successful company is giving yourself grace when you make mistakes and never using its present to judge its potential. Never minimize where you can go because of where you are today. In today's episode, I'm joined by the talented Sonia James Pennington, a highly creative arts and entertainment CEO and Juris Doctorate from Temple University's Beasley School of Law. She owns, operates and manages for-profit and non-profit organizations. Sonia owns, runs, and manages a dance competition (currently on its 20th season this year), manages and co-owns a beer garden with h...2023-07-1823 min

Brand TherapistAdvocating For Change In The Healthcare System with Maria FlowersFear of rejection is one of authenticity's biggest obstacles. Most people don't know there's an avenue for them that'll accept, embrace, and empower them just as they are. Today, I'm joined by the inspiring Maria Flowers, a Healthcare Executive and Consultant with over 20 years of experience in the industry, Keynote Speaker, Organizational Change Expert, Founder, and Anti-racism Promoter. Maria helps healthcare institutions promote anti-racist initiatives; she uses her voice as a brand as an individual to communicate her messaging for health equity loud and clear while creating space for others to use theirs. In...2023-07-1229 min

Brand TherapistFrom Retail Hell And Corporate Baddie To Leading Through Authenticity with Dehjai WhiteIn the personal branding space, authenticity is more than sharing your true essence with the world; it is also about loving and accepting yourself and taking good care of your mental and physical health. The places we carry ourselves to and the things we spend time doing speak volumes of how we treat ourselves. We must pay attention to that. Today, I'm joined by Dehjai White, Change Maker, Entrepreneur, Coach, Creative Project Manager, and Diversity, Inclusion, and Authenticity Champion. In 2009, Dehjai founded De-Intuitive Coaching, where she empowers women and girls through her mentoring and coaching. De-Intuitive i...2023-07-0532 min

Brand TherapistHow To Fully Explore Your Personal BrandDo you know how to integrate the four pillars of your brand's ecosystem?A common mistake many brand owners make is cloning their assets; they make their assets look and feel the same across platforms to reinforce their brand's coherence. The easiest way of avoiding this common mistake is to look at a brand's ecosystem in four pillars: strategy, brand ethos, photography, and messaging.In today's solo episode, I share the value of learning to integrate the four pillars of a brand's ecosystem. I'll take you through each of them, and we'll analyze...2023-06-2818 min

Brand TherapistA Brand Born Out Of The Community's Need For Holistic Medicine with Santhy ShettyVisiting Singapore as a child made our guest, Santhy Shetty, create a special connection with nature. The colorful flowers, the bees, the butterflies, the dragonflies, and the pure air catapulted her interest and curiosity about nature's harmony. Years later, that innate curiosity and passion for nature would nourish and lead her career. In today's episode, I'm joined by Santhy Shetty, Independent Pharmacist, Aesthetician, Holistic Specialist, Abstract Artist, and Founder of Narié Holistic©️. At Narié Holistic©️, Santhy also offers health, beauty, and wellness coaching, assisting their patients with natural skin and hair enhancement, hormone imbalance, and pain managemen...2023-06-2128 min

On Branding PodcastHow To Create Your Own Personal Brand with Yamilca RodriguezIn the 75th episode of the On Branding Podcast, Arek Dvornechuck interviews Yamilca Rodriguez and they talk about how to create your own personal brand. Podcast page: https://www.ebaqdesign.com/podcast 2023-06-1516 min

Brand TherapistThe Financial Buddy Every Brand Needs with Jen ZelinskyContrary to what many brand builders and branding experts might think, numbers can be sexy. Not only that, they can help virtually every brand expand itself beyond its wildest dreams. Today, I'm joined by Jen Zelinsky, Founder and CEO at JPZ Bookkeeping, Inc. Jen discovered her love for bookkeeping early on in her life, first organizing her family's finances, and then taking care of Calabasas, her retail store and wholesales business. She is a creator and, as such, developed a unique approach to finances and bookkeeping over the years. To Jen, a brand's numbers tell stories, a...2023-06-1426 min

Brand TherapistLeveraging Life's Playing Field with English Simone WalkerIt doesn't matter how tough, resistant, or focused a person is; if their mind isn't in the right place, rested, and stress-free, they will only go so far. Being mentally stable is crucial to succeeding in any endeavor, and it's the result of many factors, including financial steadiness, physical health, and spiritual support. Today, I'm joined by English Simone Walker, Author, Mental Health Advocate, and Soul Motivator. English provides a voice and opportunities to those who would never receive a fighting chance because of socioeconomic inequity or health disparages. She is the Founder and CEO of R...2023-06-0726 min

Brand TherapistCreating Tension To Make Your Brand's World SpinIs your brand creating enough tension to ensure it's loved and hated?Creating tension is all you need to foster a powerful chemistry with your brand's superfans. Apple has mastered tension-building by developing a defined brand character. Apple's fame character is the outlaw; it's revolutionary and disruptive, yet it communicates aiming its opposite, the creator. That's how Apple creates tension, communicating in a way that attracts its opposite.In this solo episode, you'll learn how to create tension with your brand, the science behind tension-building, and how to use it to catapult your...2023-05-3123 min

YES, BRAND with Hersh RephunWhat Archetype Are You? Get Some BRAND Therapy with Yamilca RodriguezIn this episode, Hersh Rephun chats with Yamilca Rodriguez about the essence of personal and B2C branding. They delve into the concept of personal brand archetypes, discuss the importance of maintaining professionalism, and explore who's ready to build a personal brand. Rodriguez shares her personal journey and vision for the future of personal branding. Yamilca Rodriguez and I come from different corners of the branding universe, but we have therapy in common. Each of us listens to our clients and helps them shape their identities: I do so through voice and message, Yamilca through brand development. ...2023-05-3124 min

Brand TherapistLifeonaire. A Brand That Gifts What Money Can't Buy with Jason "Wojo" WojciechowskiOnly one person can tell you what you can or cannot do in this life: yourself. It is never too late to reframe, redesign, and rebuild your entire life from scratch and pursue your wildest dreams. Today, I'm joined by the inspiring Jason Wojciechowski (Wojo), CEO of Lifeonaire, Host of The Lifeonaire Show Podcast, and an accomplished Lead Speaker and Trainer. Despite getting a Ph.D. in Immunology and a well-paying, secure job at a lab, Jason was stressed out, in debt, and overworked. In other words, he was unhappy and felt unfulfilled. He...2023-05-2426 min

Brand TherapistBecome A Top 1% Communicator with Brenden KumarasamyThe other 50% of coming up with a brilliant idea is knowing how to communicate it effectively. Being in the right place at the right time would be worthless for any genius if they couldn't explain their disruptive idea. Today, I'm very excited to be joined by the brilliant Brenden Kumarasamy, Founder of MasterTalk, a coaching business he created to teach C-suite executives and business owners to become Top 1% communicators in their industries. Brenden also runs a successful YouTube channel with over 30K subscribers and over half a million views. In this episode, Brenden ta...2023-05-1731 min

The Lifeonaire ShowHow to Attract Super-fan Clients By Utilizing Archetypes with Yamilca RodriguezWhen trying to promote your business online, do you ever feel like what you’re putting out there just isn’t resonating with people? It’s likely due to one of a two things: You aren’t clear on your personal brand You aren’t working on attracting your best-fit client In other words, you either don’t truly know your perfect client, or you don’t truly know YOU. What do we mean by this? Well, each business is one of 12 archetypes...2023-05-1744 min

AM I WRITE?26. Unlock Your Brand Character with Yamilca Rodriguez: Archetypes & Brand SuccessBranding Expert Yamilca Rodriguez has a passion for entrepreneurs who can do anything in this world and is here to help listeners attract the right individual by selling your brand (you) through the lens of human behavior. She also breaks down the difference between theories of Freud and Young’s 12 different archetypes (GOLD for characterization!). Though shorter, this episode is packed with essential visualization of your TRUE audience and brand. Tune in!ResourcesBrand Therapist by Yamilca Rodriguez:Jerry Campbell’s 12 Steps of Story Theory Instagram: http...2023-05-1712 min

Brand TherapistA Personal Brand Born Out Of Bossing People Around And Making A Lot Of Noise with Fitz KoehlerAt the core of every successful brand is the deep desire to add value, to offer a product or service with the potential of changing someone's life. There lies the secret to our guest's personal brand success; fitness saved Fitz Koehler's life, and that's why every time she speaks publicly or shares what she wrote feels like she is handing over lifejackets. Today, I'm joined by Fitz Koelher, a Fitness Innovator, President of Fitzness International, cancer Survivor, Keynote Speaker, and Author of several books, including: "My Noisy Cancer Comeback," "Healthy Cancer Comeback Journal" and "Your Healthy C...2023-05-1034 min

Brand TherapistLooking At The World Through A Marketing Lens with Dawn FosterIt's more important to know what you don't know than to know what you do. Once you recognize you don't have the answer you are looking for, you can choose between doing things harder for you or finding a professional to help, coach, or educate you on how to find that answer. Today, I'm joined by Dawn Foster, CEO and Founder of D. Foster Marketing. She is an unapologetic marketing and branding nerd passionate about data, analytics, and creativity. After over 15 years of experience leading marketing teams for big and small companies, Dawn made the leap o...2023-05-0321 min

Brand TherapistUsing Psychology to Transform the Way We Create Personal BrandsDoes your personal brand reflect who you are at the core?Shaping a personal brand can be tricky. Our personal brand should reflect how we present ourselves. Yet, sometimes, for some reason, it reflects how others present themselves because we admire them. Or we think that by imitating them, we'll achieve their success. That's not how it works. At all. In this episode, I share some fragments of my recently published book, "Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands," to understand the importance of our personal brand to r...2023-04-2624 min

Brand TherapistPersonal Brands Designed To Help People Heal with Laura MartinWe are so used to being bombarded with promotions and "can't miss" offers selling us the "solution" to our problems that we forget there are brands genuinely trying to help us. They don't want to fix us; they want to serve and help us get through what we are going through. This week, I'm joined by the Trauma and Relationships Specialist, and fellow Podcaster, Laura Martin. As a domestic and substance abuse survivor who experienced sexual trauma and eating disorders, Laura relies on her personal experience to help women rebuild their relationship with themselves and how t...2023-04-1927 min

Brand TherapistCreating Meaningful Relationships Is An Art with Michelle HoffmannWhat no one tells you about love at first sight and matches made in heaven is that they can indeed happen, yet they always need a little push. In today's episode, I'm joined by the Relationship Expert, Speaker, and International Best-Selling Author of "Life Worth Living" and "New Management Blueprint." Michelle, the Relationshipping Coach, specializes in helping people create magnetic interpersonal connections that improve their personal and professional lives. Using her method, the Art of Relationshipping, Michelle helps people build inner confidence, trust themselves, and show up more powerfully in the world. Throughout ou...2023-04-1230 min

Brand TherapistHelping Your Brand Cut Through The Noise In The Marketplace with Odia ShemboPicture a roaring room crammed with people. Let's say you have something to say that might change a few of those people's lives; would you scream your guts out, trying to beat the noise and risking straining your vocal cords, or would you find a way to get your message through the noise, and right into those few people's ears? Today, I'm joined by the Search Engine Matchmaker Odia Shembo. She is a Conversion Driven Content Creator, the Founder of Odia Shembo Marketing, and a Mother of three boys on a mission to help brands increase t...2023-04-0522 min

Brand TherapistHow To Turn Your Brand Into Your Superfans' Favorite BookWriting a book can be an experience as challenging as satisfying, especially if you feel your brand has something important to share. Before writing your book, you might get clarity on a few things from the beginning. You must be clear on who's your character and what makes them unique. Then you must have a vivid image of who you are writing to, what this person looks like and how they think, know their fears, and what they aspire to. After that, you must define your book's genre and, finally, what's your role in the story. ...2023-03-2919 min

Unlearn EverythingBuilding a Personal Brand That Resonates with Your Audience with Branding Expert Yamilca Rodriguez🎙️NEW EPISODE ALERT🎙️ In this week's episode of A Little Imolite, Deevo sits down with Yamilca Rodriguez, a personal branding expert, to talk about the importance of personal branding and understanding one's audience. Have you ever noticed how different schools use unique branding tactics to attract students? Deevo shares his observations from visiting colleges with his daughter, highlighting the importance of branding and marketing in our daily lives. Yamilca emphasizes the importance of strategy and execution in branding, especially when it comes to personal branding. She explains how individuals can strategically position themselves as experts...2023-03-281h 22

Leverage Your Podcast ShowUnlock Your Lead Generation Potential with Yamilca Rodriguez: How to Use Quizzes for Maximum ImpactYamilca Rodriguez, a brand therapist, helps her clients discover their true identity and create an irresistible brand ecosystem to attract the right people, but when they find out who they really are, the central conflict begs the question: will the truth set them free or tie them down? You will learn how to use quizzes to capture leads and create a fun and engaging customer experience! 2023-03-2723 min

Brand TherapistEmbracing New Ideas as an Entrepreneur with Wayne MullinsMany entrepreneurs are held back by their reluctance to embrace new beliefs and ideas. It keeps them from exploring viable opportunities that can take their business to the next level. The business world and consumer needs are constantly evolving, and embracing new ideas can be a way to meet these changing needs.Today, I’m joined by Wayne Mullins, a husband, father of 4, entrepreneur, Founder of Ugly Mug Marketing, creator of the Freelance Accelerator, and author of Full Circle Marketing. He leads from the heart and is passionate and unapologetic about doing so. As the Founder of...2023-03-2227 min

Brand TherapistLeveraging Digital Marketing with Elizabeth PresherSuccess in business is not one-dimensional. It should not just be about making money from your clients: it should also be about making money for your client and feeling good while doing it. That’s why entrepreneurs should take time to evaluate the impact that their business is having on them and their clients.Today, I’m joined by Elizabeth Presher, owner-partner of the digital marketing company Hite Digital Dayton. She combines her five years of boutique ownership with her passion for all things marketing to help businesses grow their audience and revenue. As the daughter of t...2023-03-1521 min

Brand TherapistCreating the Ideal Client Experience with H.B. PasleyBusiness owners want that ideal client who’ll understand and appreciates what they offer and how they offer it. To retain such a client and earn their trust, you must create an ideal client experience. This requires consistency with your brand and creating an environment where they can easily offer genuine feedback.Today, I’m joined by H.B. Pasley, a coach, a creative, an author, and a professional communicator for nearly four decades. He has published many books and guides, facilitated thousands of people in leadership development retreats, and produced over 7 million song streams on Spot...2023-03-0833 min

Brand TherapistMore Than Graphics with Danielle Meadows-StinnettA big part of creating a powerful design is knowing what your client’s brand is all about. This not only shows you are invested in the project but also gives you a great idea of where to start. This will increase the chances of creating appealing designs for the target audience and enforce your client’s brand values.Today, I’m joined by Danielle Meadows-Stinnett, founder of Octane Design Studio, a 13-year-old branding and identity firm based in the heart of the Bluegrass. She is also a Podcast producer, wife, mother of three, and lover of rus...2023-03-0126 min

Brand TherapistAttracting Your Ideal ClientAll entrepreneurs want to find that ideal client who’ll enjoy their service or product and love what their brand is all about.To get that ideal client and deliver as per their expectations, you first need to understand your brand and own it. Then you need to understand the client’s behavior by asking simple questions about their daily life, ambitions, and frustrations. This will help you create a great customer experience for your client.In this solo episode, I’ll share how to identify and attract your ideal client. You’ll also lea...2023-02-2226 min

Brand TherapistFinding Your Voice with Kevin PalmieriMotivation can get you started, but habit is what will keep you going and eventually lead to the desired results. However, you must remain authentic in your journey. This will make it easier to be consistent and increase the chances of being fulfilled along the way. Today, I’m joined by Kevin Palmieri, CFO, founder & co-host of the Next Level University podcast. A Global Top 100 Podcast with 1,200+ Episodes and 725K+ Listens in 140+ Countries. After hitting his goal of a six-figure income, Kevin realized that there had to be more. He had the car, the money, and the...2023-02-1428 min

Brand TherapistThe Science of Branding with Ethan DeckerCreating a marketing campaign that resonates with an audience in today's information-filled world is difficult. It requires you to first gain a deep understanding of the target market and consumer behavior. This can save you a lot of money while still giving your campaign a better chance of success.Today, I’m joined by Ethan Decker, a brand strategist, and marketing expert who has spent 15 years doing award-winning brand strategy, advertising, and market research for some of the world’s biggest brands. He is currently the president of Applied Brand Science, a company helping businesses execute evid...2023-02-0833 min

Brand TherapistServing Humanity with Moirar LeveilleA big part of the world’s population suffers from lifestyle diseases brought on by their diet and daily habits. This has meant that more and more people are relying on pills just to get by because they’ve not been empowered to address the root cause. Holistic wellness seeks to empower people to achieve lasting physical and mental health.Today, I’m joined by Moirar Leveille, a Licensed Mental Health Counselor, a Strategic Intervention Life Coach, a Functional Medicine and Bioenergetic practitioner helping people understand the root cause of their dis-eases, Neuro Linguistic Practitioner, and a Cert...2023-02-0135 min

Brand TherapistUsing Personal Branding EffectivelyIn a world full of ads and shiny personal profiles, gaining your clients' trust can be daunting. It requires you to be authentic in how you consistently present yourself.If you prioritize acting in a way different from who you truly are, you miss out on the benefits of being your authentic self. This also causes your clients to subconsciously feel they do not know what you are all about and thus can’t trust you.In this solo episode, I’ll share the value of knowing your true self. You’ll also hear more a...2023-01-2530 min

Brand TherapistTapping Into Your True Potential with Amy LinEntrepreneurs set small goals because they doubt their ability to achieve those goals within a reasonable period. Although they are great at what they do, they are unaware of their true potential and how they can harness it to achieve bigger goals. A good coach will expose you to your full potential and help you unlock it.Today, I’m joined by Amy Line, an Opulent Coach, International Keynote Speaker, and #1 International Best Selling Author who helps entrepreneurs to create a quantum leap in both their personal and professional lives. Her passion is helping people to be...2023-01-1830 min

Brand TherapistEmbracing Love with Denise MichelleA few people in this world have found their purpose in aspects within themselves they thought were weaknesses. Most people in such situations have a strong urge to help those who are also facing difficulties simply because they can easily empathize. Before you write yourself off because you feel like you are undeserving of love and opportunities, remember that you have a purpose.Today, I’m joined by Denise Michelle, an award-winning transformational life coach, rapid transformational hypnotherapist, number one best-selling author, and creator of Hypno healing. In her 20 years of personal healing, she has beaten th...2023-01-1126 min

Brand TherapistDocumenting Spiritual Experiences with Daniel EpsteinThere is more that unites us than what separates us. This is something that most researchers who take time to listen to people from different cultures, religions, and backgrounds end up concluding. To bring more unity and understanding, we need materials that expose us to other people’s beliefs and concerns.Today, I’m joined by Daniel Epstein, a marketing and innovation consultant. Previously, Daniel was a Harley Procter Marketing Director at Procter & Gamble, where he was employed for 21 years. He is the author of the new book, Portraits of Faith. A book documenting the role of s...2023-01-0427 min

Brand TherapistMaking Your Personal Brand Stand OutArchetypes are important because they help you build authentic stories that your superfan can easily relate to. Understanding your archetype and the corresponding values is the first step towards unleashing the true power of your brand.When your brand aligns with your values, it becomes much easier to connect and maintain a connection with the audience.In this solo episode, you’ll learn what my personal brand is all about. We’ll also dig deeper into archetypes and how they relate to branding.Additionally, you’ll learn more about me becaus...2022-12-2825 min

Brand TherapistNurturing Entrepreneurship with Natalia BishopOne of the most grueling tasks that an entrepreneur looking to scale has to undertake is raising capital from investors. This stage is even more difficult for minority founders who may not have access to a big network of venture capitalists (VCs). However, the rise of VCs aware of this marginalization has increased access to capital for all.Today, I’m joined by Natalia Bishop, a General Partner at Renew VC. She is also the Director of Innovation and Entrepreneurship at The University of Louisville, where she focuses on building a regional ecosystem that launches, attracts, an...2022-12-2125 min

Brand TherapistVisual Storytelling with Deevo TindallPhotography is more than just taking a picture; it is also about telling the story from the captured moment. The most successful entrepreneurs in this space are those who understand their client’s stories and are creative enough to bring those stories to life. Today, I’m joined by Deevo Tindall, photographer and founder of Fusion Photography. He is also a thought leader, videographer, blogger, serial entrepreneur, ex-college athlete, former corporate executive, a single father of two promising young ladies, and now an emerging strategy consultant and paid speaker. Part of his mission is to help entre...2022-12-1426 min

Become Famous with TorundHeal Your Fear Of Becoming Famous; Consult A Brand Therapist with Yamilca RodriguezWhat's the limiting belief that's stopping you from becoming famous?In this episode, I'm joined by the CEO and Founder of Bespoke Branding Agency, Yamilca Rodriguez. With over 20 years of experience in the branding space, Yamilca heals businesses using her brand therapist abilities to help them reach their ideal clients, empower their brands, and rule the market.We chat about the negative connotations fame has in our society, which certainly feeds people's limiting beliefs about being famous. Yamilca explains why getting your brand's message out there is massively important in our fame economy...2022-12-1333 min

Brand TherapistGrowing Your Visibility with Tamira LucAs an entrepreneur, you’ll sometimes be overwhelmed by the areas you need to improve and the strategies you need to employ. This lack of clarity has made many entrepreneurs think that running a successful business is too hard and complicated. However, if you are clear about what you want to achieve, you’ll find the journey much easier and faster. Today, I’m joined by Tamira Luc, CEO of Delucslife Media and founder of Women With Vision International. A global hub dedicated to empowering women to create successful yet sustainable businesses that meet their life goals...2022-12-0724 min

Brand TherapistCreating Your Personal BrandTo make your brand stand out, you must have a clear message that consistently portrays your true self. If your messaging is inconsistent, your audience will be confused, making it harder for them to trust you.That is why choosing your archetype character has to be the first step you take while building your brand. It will help you understand your brand more deeply, and this will make crafting a clear and consistent message easier.In this solo episode, you’ll take the first step toward creating your personal brand. You’ll be choo...2022-11-2916 min

Brand TherapistBoosting Self-Confidence with Sheena Yap ChanWhy do I need self-confidence, and how does it affect my brand? Self-confident people are more consistent in how they express themselves, and this helps in growing their brand. They are more likely to attract business and leadership opportunities because they are viewed as being more trustworthy. Today, I’m joined by Sheena Yap Chan, a keynote speaker, coach, podcaster, consultant, and the author of Women Who BossUp. She is also the founder and host of the award-winning podcast The Tao of Self Confidence, where she interviews Asian women about their inner journey to self...2022-11-2323 min

Brand TherapistSelling Your Genius with Armando VillaOne of the biggest mistakes entrepreneurs make is thinking they can do everything themselves. This, in most cases, leads to businesses that have great products at good prices struggling or even failing. That’s because they fail to bring in people who can effectively showcase their genius to potential customers.Today, I’m joined by Armando Villa, a high-impact and bilingual Sales Manager with 15+ years of sales experience and a proven track record of retaining customers. His mission is to help as many entrepreneurs sell their genius through integrity, empathy, and defined systems. This, he believes, is t...2022-11-1628 min

Brand TherapistIrrefutable Laws of High Performance with Jon Kovach Jr.The mind is a powerful tool that has the power to alter your destiny significantly. That’s why a mindset people change has been known to transform average and below-average performers into overachievers who make their dreams come true. Failure to address the mindset has also limited talented individuals to what others think of them.Today, I’m joined by Jon Kovach Jr., an award-winning international motivational speaker, and global mastermind leader. He is also a 7x National #1 Best-Selling Author and the Champion Circle Networking Association founder. He has helped thousands of professionals overcome their challenges and...2022-11-0930 min

Brand TherapistCreative Branding with Ingrid HernandezTo create a lasting and powerful brand, you must first understand what the business is all about. Then transform their story into a memorable and meaningful design that customers can relate to. This requires creative designers who are passionate about what the client wants and what they do.Today, I’m joined by Ingrid Hernandez, President and Creative Director of INgrid Design. A branding agency that has worked with startups and large corporations like Ferrara, Darden Restaurants, and Macy’s. Her drive and ambition were much inspired by her family, who left their native Cuba in the...2022-11-0226 min

Brand TherapistWhere to Start When Creating Your Personal BrandIn a world that is full of ads and shiny personal profiles, standing out for who you are can be a daunting task. It requires one to understand what their brand is all about and how best to position it.Unfortunately, most people will forego this and try to create their brand based on other people’s shiny brands. This leads to mixed messages and increases your chances of being misunderstood or completely ignored.In this solo episode, I’ll help you get started on the journey to building a successful personal brand.2022-10-2616 min

Brand TherapistRediscovering How to Dream with Milla Kuhto-BryanIt is said that if you allow your passion to become your purpose, it will one day become your profession. It is much easier to thrive in a profession within your sphere of influence because you can unleash all your potential. Therefore, taking time to do what you are passionate about can be a first step toward finding your purpose.Today, I’m joined by Milla Kuhto-Bryan, a professional portrait and event photographer and certified NLP master practitioner. She loves meeting my clients at the point in their life when their inner transformation needs a witness, an...2022-10-1928 min

Brand TherapistAgile Leadership with Alex Alvarez“Change is inevitable, growth is optional!”This is a principle that all good leaders hold dear to their hearts. They do not live in fear of change taking place because they are sure that eventually, it is going to come. They focus on creating teams that can grow, adapt and thrive in their new environment.However, for a leader to achieve that, they must also be open to growing as individuals by being receptive to new ideas. In industries such as manufacturing, passionate and growth-oriented leaders can help organizations remain highly competitive.2022-10-1233 min

Brand TherapistIncreasing Your Visibility with Allie MartinMarketing doesn’t end after creating an interesting and relatable brand story. That’s just the beginning. You need to capture the attention of as many potential customers as possible. You need to gain visibility and stand out in a market saturated with ads offering similar products.Today, I’m joined by Allie Martin, a visibility expert, and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brands and gain credibility and cash through proactive public relations and strategic social media. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the...2022-10-0526 min

Brand TherapistDesigning Successful Brands with Olga Gutiérrez de la RozaGetting your personal and business brand right can propel you and your business in a way that few other things can. In fact, some businesses that had great products have failed simply because they couldn’t get their branding right. That is why branding is considered one of the most important investments an individual or a business can make. A good brand gives your business a more human side that customers can easily relate to. And that helps in building long-term loyalty.Today, I’m joined by Olga Gutiérrez de la Roza, an awa...2022-09-2831 min

Brand TherapistUnlocking Your Full Potential with Karissa AdkinsContinuously achieving ultimate success in life requires one to conquer bigger challenges without losing sight of what really matters. However, this is a challenge that most people are unable to overcome because an improvement in one area leads to them sacrificing another area. A good coach can help you strategically unlock the next level of success in all areas of your life.Today, I’m joined by Karissa Adkins, founder, and CEO of 365DailyHustle a global coaching company helping purpose-driven women 10X their health so that they can 10X their entire life. She is also an Aw...2022-09-2133 min

Brand TherapistGetting The Right Message Out with Melanie HerschornMessaging is an integral part of any venture that requires the participation of other people. It gives you a chance to determine how people feel while interacting with your brand. However, in today’s digital world, it is not easy to capture and retain people’s attention.That’s where content marketing strategists come in. They use their deep understanding of online audience behavior to create a message that makes your brand stands out to your target customers.Today, I’m joined by Melanie Herschorn, a content marketing strategist for coaches, consultants, and speakers...2022-09-1434 min

Brand TherapistWomen Elevating Women with Betty HinesMost entrepreneurs, although relatively successful, don’t get to realize the full potential of their business. That’s because they don’t have experience with that next level and what within their already thriving business can get them there. Finding the right mentor can expose entrepreneurs to the next level and help them know what is needed to unlock their business' full potential.Today, I’m joined by Betty Hines, CEO & Founder of Women Elevating Women – or as it's affectionally nicknamed the W.E.W Crew. She is a leading business strategist with 20+ years of experience working di...2022-09-0728 min

Brand TherapistGaining Clarity with Clara CapanoTime is what people want the most, but it's also what they use the worst. Redefining your relationship with time is the first step if you want to achieve tremendous success. It helps you show up with more purpose for all the important activities in your life.However, this is not an easy thing to accomplish when you are in an environment that demands too much from you. It requires one to take a step back, re-evaluate their priorities and refocus on what they want to accomplish. After that, you can unleash the best version of...2022-08-3121 min

Brand TherapistHelping Women Stay Juicy with Dr. Arianna B. SholesRunning a business can be a big challenge, even when you have experience in a field and are passionate about it. However, the impact that you have on your clients, especially if it's life-changing, makes it worth the trouble. It can give your business a purpose, which when combined with profitability can propel you to tremendous success.Today, I’m joined by Dr. Arianna B. Sholes, founder and Medical Director of Tula Wellness and Aesthetics. A unique medical practice in Tucson, Arizona, focusing on women’s integrative health and wellness. Before starting her business, She served as c...2022-08-2341 min

Brand TherapistPaying It Forward with David LopezThe concept of giving back to society is not limited to rich people or big companies making generous donations. It also includes people who commit their lives to serving underprivileged communities. These people forego financially rewarding opportunities in better workplaces because they are interested in creating a meaningful impact. One of the most impactful areas that can transform a community and empower future generations is education. That is why organizations focused on uplifting the quality and access to education in underserved communities should be appreciated and supported.Today, I’m joined by David Lop...2022-08-1735 min

Brand TherapistLeadership by Design with Bracken DarrellChange management is one of the most difficult tasks in any organization. It requires a leader who can listen to different voices and communicate the objectives of that change, clearly. While it is difficult and painful at first, it can eventually transform the fortunes of an organization and set a foundation for consistent growth. Today, I’m joined by Bracken Darrell, the CEO of Logitech. Under his decade-long leadership, the company has reinvented itself into an award-winning design company, an industry force in pursuing a more sustainable and equitable world, and a top performer on th...2022-08-1038 min

Brand TherapistA Peek into the World of Advertising with John BirnsteelHave you noted that the world is advertising has changed in almost all aspects over the past few decades? It has moved from a few commercials by the big companies on TV and in newspapers. Today, the audience is much bigger and there are millions of brands that are consistently churning out ads thanks to digitization. This saturation of ads and the stiff competition for an audience that’s occupied by unending new content has made it very difficult to stand out. That’s why successful brands reach out to professionals who can help them create uniqu...2022-08-0328 min

Brand TherapistThe Business Conflict Management with Brenda HooperManaging conflicts is one of the most important life skills that you can acquire. It allows us to live harmoniously with the people we work with and sometimes, the people we live with. Training people on how to become better at resolving conflicts before they escalate requires someone who is passionate and experienced.For leaders and their teams, this is a skill that they must possess to enrich their work experience and heighten engagement. The field of conflict resolution has been one of the biggest enablers to business by providing arbitration services and increasing fulfillment in...2022-07-2728 min

Brand TherapistKnowing Your True Divinity with Stephanie DeLeonardisToday, more than ever before, people are embracing the concept of having been put on this earth for a purpose. While this has allowed some people to find their true calling at a young age, others have felt lost because they’ve been able to discover their true purpose. Feeling that you have something to offer this world and not knowing what is or where to start is very difficult.It makes you feel lost and vulnerable to negative thoughts that can lower your self-confidence. This is why you sometimes need a guide that can help yo...2022-07-2025 min

Women Winning Their WayKnow Who You Are - Yamilca RodriguezNo one is YOU. Brand Expert Yamilca Rodriguez shares her thoughts and experiences in building a name for herself in the corporate world and then taking the leap during COVID to create her own Branding Company. Connect with YamilcaInstagram: https://www.instagram.com/yamilcarodriguezbranding/LinkedIn: https://www.linkedin.com/in/yamilcarodriguez/Support the show 2022-07-1926 min

Brand TherapistStepping Forward Into Your Influence with Jama FinneyWhen you step into your influence, your strengths are properly utilized, your creativity is appreciated, and your efforts are never in vain. However, many people are held back by the fear of failure not knowing that almost all successful people have had to overcome that barrier. That’s why getting a coach or mentor who can support and encourage you to step into your influence is important.It is easier to be great at a domain you are passionate about because you are okay with going the extra mile. And as the saying goes, “the extra mile...2022-07-1330 min

Brand TherapistKnowing Your Role with Andre Kimo StoneKnowing your role can be the difference between success and failure. We all play different roles to different people and building strong relationships requires one to be aware of what is expected of them. Knowing you can’t be everywhere and do everything is a first step to stepping into your role.Knowing the importance of each of your roles helps in good time management and ensures you are maintaining a good balance between work and play. This is an important lesson that most successful leaders master early on in their journey.Today, I’...2022-07-0637 min

Brand TherapistRunning a Purpose Led Business with Nikki LanierTaking a leap of faith to leave a secure job and start a business is always a very difficult decision. However, when your business idea is bigger than profit, your will to do it becomes so strong that it diminishes the fear of failure. This is especially so for people who are lucky enough to have their purpose align with their business’ core values.Such entrepreneurs are able to overcome more challenges than most people would because they are more passionate. They also get an opportunity to unleash their God-given talents in a way that couldn’t ha...2022-06-2928 min

Brand TherapistLeaving Room for Change with Miguel HamptonTo change or not to change? Many businesses came face to face with this question during the pandemic. While some could easily pivot, others were left clueless about the next steps to take to survive. Change is not easy for entrepreneurs because, in most cases, whatever they are doing is still a work in progress.However, those who are bold enough to pivot or adjust accordingly in most cases end up accomplishing more than they expected. It is important to ensure that in whatever you do, you leave enough room for change. It's better to have...2022-06-2232 min

Brand TherapistUncovering the World’s Beauty Through Art with Moira PayneThere is a lot of beauty in this world that we wouldn’t know exists in the absence of art. Art allows us to experience emotions that transcend time and force us to look at the world differently. This is something that the world needs more of and we should seize all opportunities that can lead to more art.But, art is not easy. To get the best out of the aspiring artists, we need committed mentors, organized art programs, and an eager audience.Today, I’m joined by Moira Payne, President of Kent...2022-06-1523 min

Brand TherapistGiving Your All with Melissa RodriguezFinding that business or career that you feel passionate about and are willing to keep doing even after failing a couple of times is just life-altering. One way to find that is to give your all to all the opportunities that you grasp. This way, when you let go of some of those opportunities, you won’t live with regrets about what could have been.When you get to your purpose, you’ll find that it's easier to set goals, be patient, be resilient, and be focused. That’s when the habit of giving it your all wi...2022-06-0832 min

Brand TherapistCelebrating Your Version of Beauty with Angel CorneliusThe media has done a great deal of damage to the true definition of beauty. It has narrowed it, undressed it, and covered it with strong filters in an effort to make it emulate perfection. True beauty doesn’t need filters and all that, it's about self-love, confidence, and being comfortable with who you are.The good thing is that society is now fighting back by embracing and appreciating authenticity, naturalness, and individuality. Today, I’m joined by my friend Angel Cornelius who is also the CEO and founder of Maison 276 – a beauty product...2022-06-0135 min

Brand TherapistUncovering your Authentic Self with Jennifer BlairBeing authentic in a world that is determined to put people in boxes and label them is not easy. Some people even laugh at the idea of pursuing what they would really love to do simply because the fears they’ve attached to it make it seem impossible. The first step to genuine and lasting joy is discovering your purpose and pursuing it step by step.That’s not an easy thing to do - it takes courage, patience, and also the right guidance. Once you discover your purpose and align your efforts with it, you’ll unl...2022-05-2537 min

Brand TherapistNavigating the Commercial Side of Social Media with Allison LewisGone are the days when a company could just design a logo and a campaign poster, send them to media outlets, and claim they are good at marketing themselves. Even individuals can’t just write a CV listing where they’ve worked and claim it as a personal brand.Social media has completely transformed how we brand and market ourselves as well as our businesses. We now have billions of people on the most popular social media platforms who are ready to engage, criticize, compliment, emulate, or even buy. Basically, the audience is there, but we also...2022-05-1822 min

Brand TherapistTaking Bold Steps with Jodi VetterlWelcome to the third episode of Brand Therapist! I am so excited to have you join me in learning from incredible people and the essence of their brands.Today, we are joined by my wonderful client and friend Jodi Vetterl, CEO and founder of Beyond the Banks. She’s also a coach, an international speaker, and the author of a real estate investment book, Beyond the Bank. Jodi shares with us what inspired her to leave a corporate job and the impact that had on her. She also shares her experience with using archetypes in personal br...2022-05-1124 min

Brand TherapistMastering Our Own State and Fear with Vincent ChengWelcome to the second episode of Brand Therapist! I am so excited to have you join me in learning from incredible people and the essence of their brands.Today, we are joined by my wonderful client and friend Vincent Cheng, the founder of Heal the Source. His mission is to help people explore their inner selves and master their fears. He’s had an incredible journey that has been marked by a fearless and humble search for his inner self.Vincent and I have an awesome conversation about what motivated him to join th...2022-05-0433 min

Brand TherapistThe Importance of Brand Archetypes In Business with Torund BryhnWelcome to the first episode of Brand Therapist! I am so excited to have you join me in learning from incredible people and the essence of their brands. In this first episode, I am so excited to be joined by my wonderful friend and client, Torund Bryhn. Torund is a publisher at St. John’s Press, advocate for Carbon Capture and Storage, and strategist at Diotima Strategies. The mission of Torund’s work is to help brilliant leaders and companies become famous for what they do and who they are. She primarily helps writers become bests...2022-04-2135 min

Brand TherapistThe Brand TherapistThe Brand Therapist Podcast with Yamilca Rodriguez/ Coming April 21st! Hosted on Acast. See acast.com/privacy for more information.2022-04-1301 min

The Story Time ShowFinding Your Superfan with Yamilca RodriguezYamilca Rodriguez is a personal brand expert and uses The Archetype Method she developed to help people understand their brand personality. She comes on the podcast to share a little bit about her chapter The High Achievers Are Big Time Adapters in the upcoming book Women Gone Wild — The Feminine Guide To Fearless Living. Tips You are a great source of inspiration, writing relatable content from your own life is easier. Find metaphors and references to better contextualize your work. Sometimes you need someone else’s perspective; don’t be afrai...2021-07-0528 min

The Lucy Liu Show62 Brand Clarity & Magnetically Attract Your Dream Clients With Yamilca RodriguezYamilca Rodriguez is an artist, entrepreneur, activist and her mission is to help women find their authentic self through the power of brand clarity. She is a Creative Brand Strategist specializing in Brand Psychology and the Co-founder of The Archetype Method. She helps companies magnetically attract top quality prospects, that they call Superfans and has been feen featured in TedX and Forbes. www.lucyliucoaching.com/podcast-62 2020-10-2916 min

Authority Marketing EdgeWomen Who Boss UP with Yamilca Rodriguez! The importance of Brand PersonalityYamilca Rodriguez artist, activist, author and entrepreneur share the importance of Brand Personality. How to find your Brand Archetype. How to find your Superfans? She is Co-Founder/ Brand Therapist at Archetype Method 2020-07-2330 min $Jennifer\'s Perspectives$ Jennifer's PerspectivesYamilca Rodriguez Brand StrategistYamilca Rodriguez is a brand strategist and she help women understand their brand archetype so they can come across authentically and confident while building their brand . We also identify their Superfan based on your brand personality. My quiz is at www.brandarchetype.co and my media kit is www.yamilca.com Yamilca is also featured in Tam Luc's Book Women Who Boss Up! Which come out on August 14th 2020 --- Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-gray2/support 2020-07-1128 min

Conversations with Courageous Cancer WarriorsConversation with Courageous Personality Archetype Expert and Creative Brand Strategist Yamilca RodriguezYamilca Rodriguez is a Creative Brand Strategist, Superfan identifier, consultant, mentor, artist, and collaborative author of "Women Who Boss Up". Specialized in consumer empathy, Yamilca manages and directs the end-to-end branding process to help organizations realize groundbreaking growth opportunities. She accomplishes this by means of the archetypes Method approach.This is an episode not to miss! Website: https://brandarchetype.co/Facebook: https://www.facebook.com/rodriguezyamilca/IG: https://www.instagram.com/yamilcarodriguez/Coach Lori, Founder of Lori Marini Coaching, is Bre...2020-06-3020 min

Women InnovatorsYAMILCA RODRIGUEZ of The Archetype Method Featured in Forthcoming Boss Up With Women Who Have Leveled UpYamilca Rodriguez is an artist, entrepreneur, and activist, who was born in Caracas, Venezuela. She currently resides in Louisville, Kentucky. She holds a degree in Bachelor of Science in Industrial Design and a Master's degree in Business Administration.Yamilca has collaborated with some of the best graphic and advertising agencies across the nation to design comprehensive brand strategies and consumer product innovations. She’s facilitated more than 70 design thinking sessions around the world, crafting brand visions and stories that span multiple categories and lead highly influential billion-dollar brands. The Archetype Method, helps companies gain a...2020-06-1632 min

Achieving VibranceEP 17: The Archetype Method with Yamilca RodriguezIn this episode I'm talking with Yamilca Rodriguez about The Archetype Method and the process she works with clients that's unique to branding. Take your brand from 0 -100 faster.Yamilca Rodriguez is an artist, entrepreneur, activist, who was born in Caracas, Venezuela, and currently resides in Louisville, Kentucky. Yamilca Rodriguez has collaborated with the best graphic and advertising agencies in the nation to design comprehensive brand strategies and consumer product innovations. She’s facilitated more than 70 Design Thinking sessions around the world, crafting brand visions and stories that span multiple categories an...2020-05-2027 min