Shows
How I Made it in MarketingBuilding Brands: People and culture matter a lot, mentorship matters even more, product matters the most (episode #119)We recently published data on interdepartmental collaboration by marketing teams [https://marketingsherpa.com/article/chart/interdepartmental-collaboration]. More leading marketing departments had a strong partnership with the product team than with any other internal team.But for the lagging marketing departments, strong partnerships with the sales team fell in the middle – 4th out of 7 departments – and they had far fewer strong partnerships with the product team than leading marketing departments did.I was working on the data for that chart article when a podcast guest application came across my desk with these lessons – People and culture matter...2024-12-0345 min