Shows
Rockin' Your MarketplaceQualifying Your Marketplace’s Supply Side ft. Thomas Vosper at aisle 3In the 24th episode of Rockin' Your Marketplace, Thomas Vosper walks us through how to strategize and qualify your marketplace's supply side.
How do you qualify the supply side of your platform? That’s a question every marketplace has to answer, and they all land in unique places, because they all have unique products, customers, and positions.
Thomas has built and managed the parts of marketplaces that make marketplaces so unique and fun – at Amazon Merchant and Tesco. He has also spent the last 6.5 years in startups and founding/leading a sneaker marketplace – aisle 3.
Subscribe to the Rockin' Your Market...2023-12-0730 min
The Chad & Cheese - EspañolVive la UNLEASH!La segunda semana de viajes consecutivos de Chad & Cheese es un tour de force que encuentra a los chicos en París para Unleash (tomando residencia en el stand de Textkernel) después de una temporada en Las Vegas para HR Tech. Las noticias sobre reclutamiento nunca duermen, por supuesto, por lo que los muchachos cubrirán las alertas de LinkedIn, Stack Overflow, The Martec, Yardstik y Citibank esta semana. Además, hay una lista extensa de menciones de sus aventuras europeas y algunos anuncios especiales de cumpleaños. ¡Toma una baguette y un trozo de queso, Pierre! ¡Hay una rev...2023-10-3130 min
The Chad & Cheese PodcastShredded: LinkedIn, DailyPay, Pack, The Martec, Yardstik, TransactionLink, Harmony, Connetic Ventures & MoreThe Shred is a weekly roundup of who’s raised funds, who’s been acquired and who’s on the move in the world of recruitment. The Shred is brought to you today by Jobcase.2023-10-2306 min
Rec Tech: the Recruiting Technology PodcastLinkedIn Layoffs, New FundingLinkedIn is laying off more than 660 workers across its engineering, product, talent and finance teams, the employment-focused social media site announced Monday. https://www.wtnh.com/news/national/linkedin-laying-off-more-than-660-workers/ micro1, an AI-driven platform for sourcing top engineering talent has announced an oversubscribed $1.3 million investment. This funding, coupled with the initial $2 million pre-seed investment, has propelled the company’s valuation to an impressive $30 million. https://hrtechfeed.com/engineering-talent-recruitment-tool-lands-3-3m/ The Mom Project, a leading digital talent marketplace and community platform serving more than 1.5 million moms and 3,000+ companies, today announced the...2023-10-2005 min
HR Collection PlaylistVive la UNLEASH!Week Two of Chad & Cheese's back-to-back travels is a tour de force that finds the boys in Paris for Unleash - taking residency at the Textkernel booth - after a stint in Vegas for HR Tech. The recruiting news never sleeps, of course, so the boys are covering alerts out of LinkedIn, Stack Overflow, The Martec, Yardstik and Citibank this week. Additionally, there's an extensive list of shoutouts from their European adventures and a few special birthday announcements. Grab a baguette and a chunk o' fromage, Pierre! There's a podcast révolution goin' on up in here!2023-10-2032 minThe Chad & Cheese PodcastVive la UNLEASH!Week Two of Chad & Cheese's back-to-back travels is a tour de force that finds the boys in Paris for Unleash - taking residency at the Textkernel booth - after a stint in Vegas for HR Tech. The recruiting news never sleeps, of course, so the boys are covering alerts out of LinkedIn, Stack Overflow, The Martec, Yardstik and Citibank this week. Additionally, there's an extensive list of shoutouts from their European adventures and a few special birthday announcements. Grab a baguette and a chunk o' fromage, Pierre! There's a podcast révolution goin' on up in here!2023-10-2032 min
Rockin' Your MarketplaceThe Unique Landscape of Modern Fraud ft. Brian Davis at DodgeballIn the 23nd episode of Rockin' Your Marketplace, Brian Davis shows us how the landscape of fraud has changed in recent years.
Scrapers, shell Companies, and sneaky schemes: We’re talking about the fight against modern fraud.
From the nitty-gritty of trust & safety to battling those pesky chargebacks, Brian Davis has the inside scoop and tons of experience to walk us through this fun and necessary topic.
Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/
Subscribe to The House of Fr...2023-10-1136 min
Rockin' Your MarketplaceGarnering Great Early Market Feed back ft. Zach Castaneda at ShofeurIn the 22nd episode of Rockin' Your Marketplace, Zach Castaneda shares how to gather great early market feedback.
Market feedback isn't just valuable; it's the compass that steers startups toward success.
In this episode, we sit down with Zach Castaneda to unearth the practical magic behind garnering early market feedback.
From covert conference infiltrations to tapping into unexpected Facebook Group gems, Zach shares his tactics that turn feedback into fuel for innovation.
Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, LinkedIn, and marketplace leaders. Find it here: https://www.yardstik.com/podcast/
...2023-08-1822 min
Exploring GrowthThe Essentials of a Good Vision with Brooks SzewczykIn the third installment of this series, our Host - Lee Murray, Business Growth Strategist at HMC Consulting, discusses the essentials of brand vision with Brooks Szewczyk, marketer at Yardstik.
Together, they delve into the significance of having a clear vision when establishing a brand and attracting customers. The conversation also explores how a well-defined vision influences marketing endeavors, emphasizes the necessity for marketers to align with visionary companies, and underscores the pivotal role of brand identity and values in crafting a persuasive message.
Thank you for watching. If you are enjoying what you hear, please consider sharing it...2023-08-0849 min
Rockin' Your MarketplaceBuilding Strong Legal Foundations for Marketplaces ft. Stephen Fusco at HopSkipDriveIn the 21st episode of Rockin' Your Marketplace, Stephen Fusco joins to help us break down how to build a strong foundation for legal in your marketplace.
Stephen is the Director of Legal Affairs and Data Security at HopSkipDrive, an incredible marketplace that provides safe, reliable transportation for students.
Legal considerations are undoubtedly crucial for all marketplace platforms.
Stephen Fusco is here to discuss the importance of integrating the legal team into your business operations, how to cultivate a collaborative relationship with them, and why their insights are vital for company growth and risk management.
Subscribe to the Rockin...2023-07-2727 min
Rockin' Your MarketplaceAnalytics and Metrics for Marketplaces ft. Colin Gardiner at Karta LabsIn the 20th episode of Rockin' Your Marketplace, Colin Gardiner joins to help us break down marketplace metrics for us.
Colin is the Founder and a marketplace advisor at Karta Labs. He is also the Founder and a marketplace investor at Yonder Ventures. He also writes about marketplaces in his newsletter Take Rate and co-hosts the podcast Wannabe Angels along with Harry Cambell, the Rideshare Guy.
All of that to say... there is no better person to talk about marketplace metrics with than Colin Gardiner.
LTV, GMV, Take Rate, CAC… the world of metrics for marketplaces can get very co...2023-07-2023 min
Rockin' Your MarketplaceUnique Ways to Serve the Changing Gig Workforce ft. Kelly Friend at VeryableIn the 19th episode of Rockin' Your Marketplace, Kelly Friend joins to discuss we explore the gig economy and the changing nature of work in our time.
Kelly is the Director of Workforce Development and Partnerships at Veryable. Very able is an incredible marketplace for on-demand labor in manufacturing and logistics.
The modern workforce is changing in incredible ways. That means the way you think about building and serving your workforce should change too.
Kelly Friend is here to discuss the changing dynamics of the workforce and what it means for your marketplace.
Subscribe to the Rockin' Your Marketplace...2023-07-0727 min
Rockin' Your MarketplaceRevamping Your Trust & Safety Program ft. Drew Fowler at Avail Car SharingIn the 18th episode of Rockin' Your Marketplace, Drew Fowler joins to discuss the proper foundations for revamping your Trust & Safety program.
Drew is the Head of Trust & Safety at Avail Car Sharing, a great marketplace for sharing and renting privately owned cars.
In an era where marketplaces are proliferating, establishing a robust Trust & Safety program is crucial.
Drew Fowler is here today to share his journey and insights on how he transformed Avail's Trust & Safety program, focusing on the right metrics, building the right team, and managing vendors effectively.
Subscribe to the Rockin' Your Marketplace newsletter to receive...2023-06-2935 min
Rockin' Your MarketplaceUnderstanding Trust & Safety for Growing Marketplaces ft. Jeremy Gottschalk at Marketplace RiskIn the 17th episode of Rockin' Your Marketplace, Jeremy Gottschalk joins to discuss how marketplace founders can be proactive yet lean in establishing safety in their platform.
Jeremy is the Founder and CEO of Marketplace Risk. Marketplace Risk is the foremost organization for insights into risk management, trust & safety, and compliance. They provide an incredible amount of free content to founders to help them build safe and trusted platforms.
It is important to consider how to protect your community and your marketplace from risk and from bad actors who may take advantage of the wonderful thing that you have...2023-04-1431 min
Rockin' Your MarketplaceThe Evolving Growth Model for Marketplaces ft. Derick Dorner at RoostedIn the 16th episode of Rockin' Your Marketplace, Derick Dorner joins to discuss how our growth models must evolve over time.
Derick is the Founder and CEO at Roosted. Roosted makes it easier to schedule, manage, and pay your on-demand workforce.
The strategy you use to grow to the point of sustainability will never get you to exponential growth. Your growth model and mindset have to change as your company changes.
In this episode, Derick Dorner walks us through how Roosted’s growth model changed and what that may mean for the growth of...2023-03-3126 min
Rockin' Your MarketplaceCategorizing Workers W-2, 1099, or Both ft. Norbert Sygdziak at RideAlongIn the 15th episode of Rockin' Your Marketplace, Norbert Sygdziak joins to discuss how marketplaces should categorize their workers.
Norbert is the Co-Founder and CEO at RideAlong. RideAlong provides safe, reliable, managed transportation for kids across the country.
The typical model for gig workers is to categorize them as independent contractors. Some workers and businesses have chosen a different model - categorizing gig workers as employees.
In this episode, Norbert Sygdziak walks us through why RideAlong categorizes its workers as employees and helps us think through what models work best for each type of marketplace.
Subscribe to the Rockin...2023-03-2323 minRockin' Your MarketplaceSupply Side Metrics and Key Findings ft. Ryan Green at GridwiseIn the 14th episode of Rockin' Your Marketplace, Ryan Green joins to discuss metrics and measurement mindset for the supply side of marketplaces.
Ryan is the Co-Founder and CEO at Gridwise, the leading business app for gig economy drivers. Gridwise helps drivers to manage and optimize their work on rideshare and delivery platforms. This has enabled Gridwise to have a massive amount of data and insights into how people and goods are moving across platforms.
In this episode, we'll dig into what metrics matter on your supply side and what mindset you should have to...2023-03-1028 minRockin' Your MarketplaceThe Right Time to Add International Markets ft. Jeroen Arts at The Marketplace ConferenceIn the 13th episode of Rockin' Your Marketplace, Jeroen Arts joins to discuss how marketplace founders should consider or not consider adding international markets.
Jeroen is the co-host of the Marketplace Conference, an annual event where marketplace entrepreneurs, investors, and experts come together to discuss all things marketplaces. He is also a partner at Speedinvest. He previously cofounded and led Deskbookers as CEO.
Moving into international markets can create new opportunities, but it can create even more complications if not done properly and at the right time.
Jeroen shares with us how to...2023-03-0231 minRockin' Your MarketplaceEnabling Marketing to Drive More Impact ft. Kendall Bishop at Badass Growth Co.In the 12th episode of Rockin' Your Marketplace, Kendall Bishop joins to discuss how marketplace leaders can enable their marketing team to deliver more impact.
Kendall is the founder of Badass Growth Co. where she works with marketplace founders to help them achieve their growth goals. She formerly worked at SkipTheDishes, Uber, and Yelp.
Marketing is too distracted. We dig into what marketing goals, roles, and org structure should look like at each stage of building a company.
Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast...2023-01-1236 minRockin' Your MarketplaceThe Value of Great Customer Insights ft. Katie Olthoff at ChopLocalIn the 11th episode of Rockin' Your Marketplace, Katie Olthoff joins to discuss the value of great customer insights.
Katie is the Co-Founder/COO at ChopLocal, a marketplace that allows consumers to buy high-quality meat directly from local farms or butcher shops.
You cannot understate the value of knowing your customers well. We’re going to talk with Katie about how ChopLocal connects with its customers and how one customer survey made a huge impact on its business.
Subscribe to the Rockin' Your Marketplace newsletter to receive the best insights from the podcast, Li...2022-12-2223 minRockin' Your MarketplaceCapturing All of Your Gig Workers' Time ft. Bryce Bennett at SoloIn the 10th episode of Rockin' Your Marketplace, Bryce Bennett joins to discuss building a pricing model for marketplaces.
Bryce is the Founder/CEO at Solo, an app that allows gig workers to optimize their income and guarantee their pay. He was formerly at Uber and Convoy.
Many marketplaces try to capture all of their gig workers’ time. But for many of those marketplaces, this may not be the best strategy.
Bryce Bennett will help us break down why this is not always the best option and what the alternative is for marketplace le...2022-12-0823 minRockin' Your MarketplaceBuilding a Pricing Model for Marketplaces ft. Vishal Kapoor at ShiptIn the 9th episode of Rockin' Your Marketplace, Vishal Kapoor joins to discuss building a pricing model for marketplaces.
Vishal is the Director of Product at Shipt, a three-sided marketplace owned by Target. He was formerly at Lyft and is an advisor at Marketplace Risk.
There are a handful of structures marketplaces use to price gigs. Which structure you use affects many aspects of your marketplace.
Join in to hear Vishal share how you can build a pricing model that fits your marketplace.
Subscribe to the Rockin' Your Marketplace newsletter to...2022-11-1035 minRockin' Your MarketplaceCalculating Profits when Selling Online ft. Elias Chavando at YooverIn the 8th episode of Rockin' Your Marketplace, Elias Chavando joins to discuss calculating profits when selling online.
Elias is the Founder/CEO at Progresando, a Mexico-based marketplace that has expanded into the United States as Yoover.
Calculating profits can be very tricky when selling on some major platforms. Elias gives his perspective on Amazon's FBA services and what alternatives there are for marketplace leaders. He shares that the greatest alternative is to build your own marketplace for selling your products.
Join in to hear Elias' practical advice to marketplace leaders about how...2022-10-2725 minRockin' Your MarketplaceLong-Term vs. Short-Term Thinking for Marketplace Founders ft. Gabriel Isserlis at TuttiIn the 7th episode of Rockin' Your Marketplace, Gabriel Isserlis joins to discuss long-term vs. short-term thinking for marketplace leaders.
Gabriel is the Founder/CEO at Tutti, a UK-based marketplace where artists can find amazing spaces for their videos, photo shoots, rehearsals, and recordings.
In previous episodes, we talked in-depth about the importance of having a worker-focused marketplace.
For marketplace founders, there is always a battle between long-term and short-term thinking. Setting high goals and pressure to see success incentivize the pursuit of short-term gains, but that often comes at the expense of...2022-10-2131 minRockin' Your MarketplaceHow Transparency Helps Gig Marketplaces ft. Chris Heffernan at DlivrdIn the 6th episode of Rockin' Your Marketplace, Chris Heffernan joins to discuss how transparency helps gig marketplaces.
Chris is the Founder/CEO at Dlivrd, a white-labeled food delivery marketplace that connects restaurants with their customers.
In previous episodes, we talked in-depth about the importance of having a worker-focused marketplace.
One of the most important aspects of being worker-focused is being transparent with your gig workers. Now, we dive deeper into what transparency looks like and why it is important.
Join in to hear Chris' practical advice to marketplace leaders about...2022-10-0624 minRockin' Your MarketplaceKeeping the Precise Supply/Demand Balance ft. Alexia Smith at DispatchIn the 5th episode of Rockin' Your Marketplace, Alexia Smith joins to discuss how marketplaces can keep a precise balance between their supply and demand..
Alexia is the VP of Marketing at Dispatch, an on-demand delivery marketplace.
The growth of your marketplace must be managed and precisely measured. When supply and demand are not balanced, someone is not happy — either your gig workers or your customers.
Join in to hear Alexia's practical advice to marketplace leaders about how they can stay on top of the balancing out.
NEW: Subscribe to the Ro...2022-09-2924 minRockin' Your MarketplaceHow the Gig Economy is Changing ft. Michelle Tinsley at YellowBirdIn the 4th episode of Rockin' Your Marketplace, Michelle Tinsley joins to discuss how the gig economy is changing.
Michelle is the Co-Founder, President, and COO of YellowBird, a two-sided marketplace for EHS professionals.
The gig economy has gone through constant evolution since it began. It has gotten deeper, wider, and far more versatile.
Join in to hear Michelle's practical advice to gig marketplace leaders about how they can stay on top of their changing world.
Learn more about Yellow Bird here: https://www.goyellowbird.com/
Connect with Michelle...2022-09-2224 minRockin' Your MarketplaceIntroduction to Rockin' Your MarketplaceIn the 1st episode of Rockin' Your Marketplace, Brooks and Jackson introduce the podcast.
If you're leading a two-sided marketplace, we are building this for you by interviewing experienced leaders in the gig economy and giving practical advice on every aspect of leading a marketplace.
Podcast Information Page: https://www.yardstik.com/podcast/
Connect with Jackson Cuneo on LinkedIn: https://www.linkedin.com/in/jacksoncuneo/
Connect with Brooks Szewczyk on LinkedIn: https://www.linkedin.com/in/brookssze/2022-09-1503 minRockin' Your MarketplaceBuilding a Worker-Focused Marketplace ft. David Pickerell at ParaIn the 3rd episode of Rockin' Your Marketplace, David Pickerell joins to discuss how to build a worker-focused marketplace.
David is the Founder and CEO of Para, a gig marketplace focused on building a better, worker-focused gig economy.
Gig workers are the backbone of the gig economy. It is important to build a worker-focused gig marketplace.
We will look at exactly what that means and how leaders in the gig economy can build a worker-focused system.
Join in to hear the full conversation.
Learn more about Para here: https...2022-09-1417 minRockin' Your MarketplaceThe Unique Financial Needs of Gig Workers ft. Atif Siddiqi at BranchIn the 2nd episode of Rockin' Your Marketplace, Atif Siddiqi joins to discuss the unique financial needs of gig workers.
Atif is the Founder and CEO of Branch, which provides instant payments to gig workers.
Gig marketplaces offer unique opportunities to workers, but they also create unique financial situations for their gig workers.
From years of experience and multiple studies, Atif brings insights about how gig marketplace leaders can meet these needs.
Join in to hear the full conversation.
Download the 2022 Gig Payments Report from Branch and Marqueta: https...2022-09-1417 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingDeveloping a point of view w/ Anthony OstrowskiAnthony Ostrowski, VP of Growth at Yardstik, talks with Jeremy about developing audience engagement.Highlights:Why Anthony has made the transition from sales to audience engagement and attracting customersWhy it is important for a company to develop a voice and point of viewWhy it is just as important to understand what your audience is not searching forLearn more about YardstikConnect with Anthony on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal...2022-06-0126 min
The High School Sports Podcast by VNNThe Playbook for Safer High School Sports - A Conversation with YardstikAn audio version of VNN's live webinar, originally held on 06/11/21, where VNN's Romy Glazer discussed with human security start-up Yardstik's Justin Kaufenberg and Lance Anderson how high school athletic directors can create a safer environment for their athletes.2021-06-1134 min