Shows
The Marketing GuyWWM#8 - Scale DTCs In 150D With NigelLocation: United States
Through the World Wide Marketers series: Yee Xuen will be joining along with Nigel Thomas...
The CEO of Alpha Inbound & podcast host of Ecom Alphas to dive into his viral LinkedIn post in scaling DTC brands:
https://www.linkedin.com/posts/nigelthomas-ai_weve-boiled-down-dtc-growth-into-an-exact-activity-7051622898771361792-3vIS/
Nigel's 7 Steps To Create High Performing Content
https://www.linkedin.com/posts/nigelthomas-ai_my-agency-has-created-over-9000-ads-here-activity-7079526387061051392-DFFU
...2023-07-0450 min
The Marketing GuyLanding Page Anatomy #9 - iRestoreWhat's the best way for me to build an ecom sales page?
In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts!
For this episode, we will be looking at iRestore, a hair restoration DTC brand that seeks to convince consumers to buy the product!
Here's my resource: https://docs.google.com/presentation/d/18mih9v7y3PCNVqo_x-wcwe5JFIu1u7q33Rtjz4h1_VE/edit?usp=sharing
Landing Page Link: https://lp.hoox.co/irestore-landing-page-project-11-07-22-hoox/2023-02-2421 min
The Marketing GuyLanding Page Anatomy #8 - KeepsWhat's the best way for me to create a pre-selling page for my product? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts!
For this episode, we will be looking at Keeps, a haircare e-com brand that explains how they are helping men to keep their hair!
Here's my resource: https://docs.google.com/presentation/d/1rNkKlxslgEW9oCnU37aLKegTeHsN9SLPj5V-kPHwgso/edit?usp=sharing
Landing Page Link: https://try.keeps.com/keep-your-hair-fb-502023-02-1010 min
The Marketing GuyWWM #7 - Performance Creative Psychology #101 With SarahLocation: United States
Marketers are preaching performance creatives are the new way to go.
But, behind the ever-changing performance creatives..
Consumer psychology will always remain the same.
Through the World Wide Marketers series: Yee Xuen will be joining along with Sarah Levinger...
Creative strategist / Performance Creative Consultant from HG Performance Strategy to dive into the different ways to dissect underlying emotions from testimonials and using it to target our ideal demographic!
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Worldwide Marketers was born with a simple idea: 1 Episode, 1 Local Market Insight
By in...2023-01-201h 05
The Marketing GuyLanding Page Anatomy #7: KachavaWhat's the best way for me to explain benefits of my products?
In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts!
For this episode, we will be looking at Kachava, a superfood e-commerce business that explains its benefits to users!
Here's my resource:
https://docs.google.com/presentation/d/1gxiQLa2127iCBaEQO_CJfogMdiSn-d8B_L6Sb4om4dQ/edit?usp=sharing
Landing Page Link: https://www.kachava.com/pages/benefits2023-01-0718 min
The Marketing GuyLanding Page Anatomy #6: Magic SpoonEver wonder what are the elements you need to have an effective landing page? In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts!
For this episode, we will be looking at Magic Spoon, a cereal e-commerce business that has launched a pre-sale landing page!
Here's my resource: https://docs.google.com/presentation/d/1kD-HbVSbmWhYbhXiMXCBjWwVfFs_et3MC9E2TdEcAfE/edit?usp=sharing
Landing Page Link: https://get.magicspoon.com/miss-cereal-2/z.html2022-12-1021 min
The Marketing GuyLanding Page Anatomy #5: BlissyEver wonder what are the elements you need to have an effective landing page?
In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts!
For this episode, we will be looking at Blissy, a pillowcase e-commerce business that mimics online publications to promote their content!
Here's my resource: https://docs.google.com/presentation/d/1iNZHtBYSU8uFnDpfod68INciojqnAo6FMOaNa6rFFwo/edit?usp=sharing
Landing Page Link: https://info.blissy.co/my-perfect-gift-22022-12-0220 min
The Marketing GuyWWM #5 - Advertisitng Concept Testing #101 With MichaelLocation: United Kingdom
It's common knowledge for marketers to do testing.
But the question is, what's the framework that we can use to test our ideas/angles/concepts effectively?
Through the World Wide Marketers series: Yee Xuen will be joining along with Michael Taylor...
Author of Marketing Memetics, LinkedIn Marketing Instructor, and Co-Founder Of Ladder.io to dive into the way to test big ideas all the way down to the nitty-gritty details!
Here's the link to properly test our ideas:
https://app.vexpower.com/sim/we've-got-too-many-test-ideas/2022-11-261h 00
The Marketing GuyLanding Anatomy #5: BlissyWouldn't it be cool if our brand is featured on a news article?
Guess what? You can be the master of your own destiny!
In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts!
For this episode, we will be looking at Blissy, a DTC brand that seeks to build social proof with their news article style landing page!
Here's my resource: https://docs.google.com/presentation/d/1iNZHtBYSU8uFnDpfod68INciojqnAo6FMOaNa6rFFwo/edit?usp=sharing
Landing Page Link: https://info.bl...2022-11-2520 min
The Marketing GuyLanding Page Anatomy #4: Obvi (Black Friday Edition)Ever wonder what are the elements you need to have an effective landing page?
In comes Landing Page Anatomy, a series where I will break down great websites into separate moving parts!
For this episode, we will be looking at Obvi, a collagen supplement DTC brand that seeks to drive upsells with their black Friday bundle offer
Here's my resource: https://docs.google.com/presentation/d/1F7I3KvELjNpQyyFcEmxHdoaK9EjE2ZG3UpLoWnVTSE4/edit?usp=sharing
Landing Page Link: https://myobvi.com/pages/black-friday-bundler
P.S. If you are looking for som...2022-11-2108 min
The Marketing GuyLanding Page Anatomy #3: Athletic GreensEver wonder what are the elements you need to have an effective landing page?
In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts!
For this episode, we will be looking at Athletic Greens, a high quality supplement DTC brand that uses various social proof, X reasons why and educational methods to create the best user experience!
Here's my resource: https://docs.google.com/presentation/d/1pii4jnLCb-3nDU4NDQPhWCr4fxSFKzSjlo3Euf9V7to/edit?usp=sharing
Landing Page Link: https://athleticgreens.com/campaign/d35ct-offer-immunity/en?fbc...2022-11-2020 min
The Marketing GuyLanding Page Anatomy#2: Jones Road BeautyEver wonder what are the elements you need to have an effective landing page?
In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts!
For this episode, we will be looking at Jones Road Beauty, a beauty brand that sells an all-in-one makeup product by using a quiz landing page!
Here's my resource: https://docs.google.com/presentation/d/1fqzorDDLpzxfvqm6LWG9WAGGgD-VuOJi6mg1pp8QCME/edit?usp=sharing
Landing Page Link: https://jonesroadbeauty.com/pages/miracle-balm-trojan-horse-quiz2022-11-1023 min
The Marketing GuyLanding Page Anatomy#1: ButcherBoxEver wonder what are the elements you need to have an effective landing page?
In comes Landing Page Anatomy, a series where I will breakdown great websites into separate moving parts!
For this episode, we will be looking at Butcherbox, a high quality meat subscription service that partners with Hoox, a great landing page agency from the legend Nik Sharma to create the best user experience!
Here's my resource:
https://docs.google.com/presentation/d/1SqH9PAJMKuUnhKXCMLfxzbpw-gRJPABQHquH-SkFF7A/edit?usp=sharing
Landing Page Link: https://lp.hoox.co/butcherbox-landing-page/2022-11-0616 min
The Marketing GuyWWM #4 - Creative Strategist 101 With AnzeLocation: Slovenia
As the creative component plays a heavy emphasis into what makes an ad stand out, demand for creative strategists are on the rise.
What is a creative strategist?
How is the day to day activity as an creative strategist entails?
What are the popular creative trends to try out for your business?
Through the World Wide Marketers series: Yee Xuen will be joining along with Anze Markovic...
The King of Performance Creatives that seeks to provide creative content that just converts!
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The Marketing GuyWWM #3 - Back To The Basics (FB Ads Edition) With The FB DisrupterLocation: USA
Facebook ads are the most commonly used form of social media advertising in the world.
How do Facebook Ads work?
What makes it different than platforms like Google Ads?
Why is it not for everyone?
Through the World Wide Marketers series: Yee Xuen will be joining along with Charles Tichenor IV (a.k.a The FB Disrupter) ...
Top 100 FB Ads Expert In the US that has helped FB to beta test new ad formats (e.g. Lead Generation forms)
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Worldwide Marketers was born with...2022-10-221h 23
The Marketing GuyWWM #2 - Journey Into The India Advertising Agency Space With SidLocation: India
India is set to become the 2nd largest digital population in the world by 2030 followed by china. Curious to know about the marketing agency space in India, you would not want to miss this out! Through the World Wide Marketers series: Yee Xuen will be joining along with Siddhant Aneja...
A performance marketing agency founder to share his struggles and successes in breaking into the India digital marketing space!
----- Worldwide Marketers was born with a simple idea: 1 Episode, 1 Local Market Insight By interviewing marketers from all around the world... They can...2022-10-151h 10
The Marketing GuyWWM Episode #1: Journey Into The India DTC Space With SidLocation: India
India is set to become the 2nd largest digital population in the world by 2030 followed by china.
Curious to know about the DTC space in India,
you would not want to miss this out!
Through the World Wide Marketers series:
Yee Xuen will be joining along with Siddhant Aneja...
A serial E-commerce entrepreneur to share his struggles and successes in breaking into the online Watch Market in India.
His Brands are:
TimeSmith
Greywood
WatchMe
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Worldwide Marketers was born with a sim...2022-10-0930 min
The Marketing GuyIntroducing To The WorldWide Marketer SeriesIt had all started as a shower thought:
"Wouldn't it be cool if there is a podcast that can feature marketers from all over the world?"
In comes the "World Wide Marketer" Series...
A series filled with authentic and meaningful conversations with marketers from all over the world!
Hope you enjoy! 2022-10-0400 min
The Marketing GuyWhat Is Block Rate?How do we determine the performance of our messaging ads and user engagement? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Block Rate"!
Definition: Block Rate measures the % of people who blocked our page after the have messaged us
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-watch-through-rate-activity-6912674946288631808-msxv #digitalmarketing #metrics #marketing #jargonbuster #advertising #metricsmadesimple #messagingadtips #blockrate #ma...2022-06-2004 minThe Marketing GuyWhat is Audio Completion Rate?How do we determine the performance of our audio ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Audio Completion Rate"!
Definition: Audio Completion Rate measures the % of times where the audio ad is being played to completion!
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-watch-through-rate-activity-6912674946288631808-msxv
#digitalmarketing #metrics #marketing #jargonbuster #advertising #metricsmadesimple #audioadtips #au...2022-06-1404 minThe Marketing GuyWhat is Watch Through Rate?How do we determine the performance of our Instagram stories? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Watch Throughe Rate"!
Definition: Watch Through Rate measures the % of people who follow your IG stories all the way to the end!
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-watch-through-rate-activity-6912674946288631808-msxv
#digitalmarketing #metrics #marketing #jargonbuster #emailmarketing #me...2022-06-0703 minThe Marketing GuyWhat is Navigation Rate?How do we determine the effectiveness of our location-based ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Navigation Rate"!
Definition: Navigation Rate measures the % of people who navigate to your location via waze!
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-navigation-rate-activity-6912676412302766080-s-PR
#digitalmarketing #metrics #marketing #jargonbuster #emailmarketing #metricsmadesimple #waze #navigationrate #marketingmadesimple #digitalmarketinglife #brand #ge...2022-05-3103 minThe Marketing GuyWhat is Email Unsubscribe Rate?How do we determine the proportion of people who have opted out of your email list? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Email Unsubscribe Rate"!
Definition: Email Unsubscribe Rate measures the % of people that has unsubscribed from our email list?
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-email-unsusbcribe-rate-activity-6895205406293979136-LopF
#digitalmarketing #metrics #marketing #jar...2022-05-2405 minThe Marketing GuyWhat is Email Forwarding Rate?How do we determine the proportion of people who have forwarded our email to others? In comes Forwarding Rate! In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Forwarding Rate"!
Definition: Email Forwarding Rate measures the % of people who have forwarded our email to others?
To see the carousel version, visit my Linkedin Post (link in the description below)!
If there is any other marketing metric you would like to know about...2022-05-1704 minThe Marketing GuyWhat is Leads Conversion RateHow do we determine the effectiveness of our lead generation ads? In comes Leads Conversion Rate! In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Leads Conversion Rate"!
Definition: Lead Conversion Rate measures the % of visitors that have became our leads
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: thttps://www.linkedin.com/posts/yeexuenhong_what-is-leads-conversion-rate-activity-6889915510318796801-S3KC
#digitalmarketing #metrics #marketing #jargonbuster #fa...2022-05-1008 minThe Marketing GuyWhat Is Cart Abandonment Rate?How do we determine customers that added items to the shopping cart but did not make a purchase? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cart Abandonment Rate"!
Definition: Cart Abandonment Rate measures the % of customers that add items to the cart but leave the website before making a purchase!
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/p...2022-05-0305 minThe Marketing GuyWhat is Capture Rate (%)?HHow do we determine target audience preference on our AR filters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Capture Rate"!
Definition:Capture Rate % measures user engagement with your AR filter based on total amount of impressions and "captures", a.k.a. taking photo or vidoe with your AR filter
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/y...2022-04-2504 minThe Marketing GuyWhat is Post Reach % (In Tik Tok)?How do we determine the content preference of our followers on TikTok? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Post Reach Percentage"!
Definition: Post Reach % measures your target audience content preference, a metric that tends to be used for brand awareness objective
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: hhttps://www.linkedin.com/posts/yeexuenhong_what-is-post-reach-percentage-tiktok-activity-6880441071948705792-pKu6
#digitalmarketing #metrics #m...2022-04-1104 minThe Marketing GuyWhat is CPM (Cost Per Thousand Impressions)?How much does it cost for me to get my target audience to see my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "CPM (Cost Per Thousand Impressions)"!
Definition: CPM (Cost Per Thousand Impressions) measures how much does it cost for your ad to be seen by your target audience (per thousands), a metric that tends to be used for brand awareness objective
To see the carousel version, visit my Linkedin Post...2022-04-0406 minThe Marketing GuyWhat is Net Promoter Score?How do we determine customer satisfaction towards our brand? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Net Promoter Score"!
Definition: Net Promoter Score measures your customer satisfaction towards your brand
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-net-promoter-score-activity-6864958837078798336-CXZI
#digitalmarketing #metrics #marketing #jargonbuster #facebookads #metricsmadesimple #NPS #netpromoterscore #marketingmadesimple #digitalmarketinglife #customersatisfaction #brand2022-03-2707 minThe Marketing GuyWhat is Ad Recall Lift?How can I measure our viewer's ability to recall our brand after we've launched our brand awareness campaign? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Ad Recall Lift"!
Definition: Ad Recall Lift measures how memorable is your ad towards your target audience powered by FB algorithm
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-ad-recall-lift-activity-6830123039934554112-OAXf
#d...2022-03-2704 minThe Marketing GuyWhat is Fall Off Rate (In Snapchat)?How can I assess the viewers’ content preference after my audience have seen my Snapchat stories? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Fall Off Rate"!
Definition: Fall Off Rate measures the difference in 1st and subsequent story views within Snapchat
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-fall-off-rate-activity-6878285572780236800-vog-
#digitalmarketing #metrics #marketing #jargonbuster
#met...2022-03-1305 minThe Marketing GuyWhat is Twitter Engagement Rate?How do we know our content on Twitter is working well with our target audience? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Twitter Engagement Rate"!
Definition: Twitter Engagement Rate measures how engaged are your audience towards your twitter content (favorites + retweets + mentions)
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-thruplay-activity-6844144268572004352-yez8/ #digitalmarketing #metrics
#marketing #jargonbuster #me...2022-03-0604 minThe Marketing GuyWhat is Cost Per Thruplay?How does social media platforms attribute completion of video views as we are running video ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Thruplay"!
Definition: Cost Per Thruplay measures the cost of a person to view our video to completion (or >= 15 seconds of the video)
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-thruplay-activity-6844144268572004352-yez8/
2022-02-2704 minThe Marketing GuyWhat is Outbound Clickthrough RateHow can I assess the amount of clicks out of the ads platform after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Outbound Clickthrough Rate"!
Definition: Outbound Clickthrough Rate measure how often people who see and clicked on your ad to visit an external destination
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/y...2022-02-2104 minThe Marketing GuyWhat is Email Opt-In RateHow do we determine quality content that can encourage users to subscribe to our newsletters? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Email Opt-In Rate"!
Definition: Email Opt-In Rate measures the number of customers opted in for our email newsletter after seeing our content
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-email-opt-in-rate-activity-6862280421942673408-leit2022-02-1404 minThe Marketing GuyWhat is Save Rate (Pinterest)How do we determine our target market's content preference on Pinterest? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Daily Active User"!
Definition: Save Rate measure the content popularity on Pinterest based on the number of saves done by the users
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-save-rate-pinterest-activity-6867789965514936320-_IlS2022-02-0702 min
Malaysians After High School with Carlson NgEconomics Turned Marketing — with Hong Yee XuenHong Yee Xuen is about to finish his undergraduate studies in University of Melbourne. The program he took was Bachelor of Commerce in Finance and Marketing. In this podcast, Yee Xuen shares about his decision to switch from Economics to Marketing, his academic journey and how he got to where he is, and his personal experiences of internships and work in the Marketing field. We also talk about how one could approach finding the right program and how we landed an internship in Marketing even before switching to Marketing in university.2022-01-2631 minThe Marketing GuyWhat is Search Impression Share %How do we determine our search ads’ market share in the search results page? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Search Impression Share %"!
Definition: Search Impression Share % is the no.of impressions received divided by no.of potential impressions received
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-search-impression-share-activity-6857195003068993537-2Kkm2022-01-2403 minThe Marketing GuyWhat is Karma?How do we determine the quality of our content on Reddit in terms of user engagement? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Karma"!
Definition: Karma measure the overall quality of reddit content based on the final difference between upvotes and downvotes
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-karma-reddit-activity-6870258356997754880-5V8u2022-01-1703 minThe Marketing GuyWhat is Daily Active User?How would I be able to examine and identify contents that can maximize user's stickiness towards my platform? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Daily Active User"!
Definition: Daily Active Users measure the amount of people that are using your platform daily?
To see the carousel version, visit my Linkedin Post (link in the description below)! Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-daily-active-user-dau-activity-6849977435103076353-cuAn2022-01-1002 minThe Marketing GuyWhat is Churn Rate?Why are we losing followers? How do we identify the contents that are not performing well within the time period? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Churn Rate"!
Definition: Churn Rate measures the % of customers I have lost within a specified time period!
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-churn-rate-activity-6826783821103534080-ANR52022-01-0302 minThe Marketing GuyWhat is Open Rate?How can I measure our email marketing efforts based on no. of people who have opened my emails after I've delivered them? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Open Rate"!
Definition:
Open Rate measures how many people actually opened the emails after I have sent it to them
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/y...2021-12-2702 minThe Marketing GuyWhat is View Through Conversion?How can I account for those users that only became my customers after they saw but didn't click on my Visual Ads? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "View Through Conversion"!
Definition:
View Through Conversion is how many people converted (performing a certain action, e.g. clicks) after viewing your display ads
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://w...2021-12-2004 minThe Marketing GuyWhat is Frequency?What Is Frequency? How Does It Help Me When I'm Running Ad Campaigns? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Frequency"!
Definition:
Frequency is the amount of times the same person sees your ad?
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_what-is-frequency-activity-6818378774418202624-XyLF2021-12-1302 minThe Marketing GuyWhat Is Cost Per Lead?How can I assess the cost of obtaining potential prospects (leads) from my marketing campaign efforts? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Cost Per Lead"!
Definition:
Cost Per Lead is the cost we pay to obtain a potential customer (a.k.a. a lead)
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/posts/yeexuenhong_cost-per-lead-activity-6837617093052129281-n1MM2021-12-1102 minThe Marketing GuyWhat is Click-through rate?How can I assess the amount of clicks to my website after my targeted users have seen my ad? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Clickthrough rate"!
Definition:
Clickthrough rate is the % of people who actually click on your ad after seeing it
To see the carousel version, visit my Linkedin Post (link in the description below)!
Linkedin Post: https://www.linkedin.com/feed/update/urn:li:activity:6841294026457669633/2021-11-2903 min
The Marketing GuyWhat is Bounce Rate?With so many marketing metrics out there, what do they mean and how can they be applied to our day-to-day marketing activities? In comes "Metric Made Simple", a series where we will dive into different marketing metrics used by our fellow marketers around the world. For this episode, we would be having "Bounce Rate"!
Definition:
Bounce Rate is the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site
To see the carousel version, visit my Linkedin Post (link in the description below)!2021-11-2805 min
Malaysians After High School with Carlson NgCofounders of Malaysians After High SchoolEpisode 1. Carlson Ng and Hong Yee Xuen. In this first-ever episode of the podcast, me and my partner Yee Xuen who founded Malaysians After High School together with me engage in a conversation discussing the motives why we embarked on this journey to build up this organization. 2021-03-0244 min