Shows
Create to Convert Podcast023. Should I run a Black Friday campaign as a creative service provider?Send us a textBlack Friday is just around the corner, and while it’s the biggest sale season of the year, it can feel overwhelming, especially for service-based businesses that aren't used to running promotions. If you’re a brand designer, web developer, copywriter, or any other creative service provider, you might be wondering: Is a Black Friday campaign even worth it?In this episode, we dive into the pros and cons of running a Black Friday campaign as a service provider. I’ll help you weigh whether a promotion makes sense...2024-11-0839 minCreate to Convert Podcast022. The "100 No's" Rejection Challenge with Liz MosleySend us a textHave you ever hesitated to pitch a client, ask for an opportunity, or send that cold email because you feared hearing "no"? Rejection can sting, but what if embracing rejection could unlock new opportunities and help you build a more resilient business?In today’s episode, I sit down with Liz Mosley, a graphic designer with over 15 years of experience and the host of the Building Your Brand podcast. Liz shares her journey of launching a Rejection Challenge, where she actively sought out 100 rejections to push her limits, grow her business, an...2024-10-2243 minCreate to Convert Podcast021. The Secret Email Funnel All Service Providers Need with Prerna MalikSend us a textHave you ever felt like your email marketing is more of a chore than a powerful tool in your business? Maybe you’re struggling with what to say, how to say it, or even why you’re sending emails in the first place. It’s easy to get caught up in the numbers—opens, clicks, unsubscribes—and lose sight of the true purpose: connecting with your audience and driving meaningful results.But what if you could simplify your approach, remove the overwhelm, and create emails that not only build relationships but also boost...2024-08-1342 minCreate to Convert Podcast020. (Part 2) To Summit or Not to Summit? Answering Your Questions About The Creative Future SummitSend us a textThis episode is part two of my Summit BTS series, where I dive deep into your burning questions about planning and running the Creative Future Summit.From promotion and marketing to handling affiliates and feedback, I share everything I learned and what I'll do differently next time. If you're considering hosting your own event or just curious about the behind-the-scenes details, this episode is packed with valuable insights and lessons. Tune in to get all your questions answered and more!Here are the questions covered in this episode: 2024-07-1649 minCreate to Convert Podcast019. (Part 1) To Summit or Not to Summit? Behind the Scenes of the Creative Future SummitSend us a textEver wondered what goes into planning and executing a large-scale summit? In this episode, I take you behind the scenes of my first-ever Creative Future Summit, held from May 14-17, 2024. From the initial idea to the final numbers, I reveal the highs, lows, and everything in between. Whether you're thinking about hosting your own event or just curious about the inner workings of summits, this episode is packed with insights you won't want to miss. This is Part 1 – stay tuned for Part 2, where I'll be answering your burning questions in a Q...2024-07-0945 minCreate to Convert Podcast018. Fighting Burnout: How to Identify, Prevent, and Recover with Maegan MegginsonSend us a textHave you ever felt so overwhelmed by your work that you start losing passion for it? Perhaps the deadlines seem endless, the expectations unrealistic, and suddenly, you're running on empty, stuck in a loop of frustration and isolation. We've all been there, right?Imagine stepping away from it all, not by quitting, but by intentionally incorporating rest and reflection into your daily grind. Sounds impossible? Trust me!In this episode, we dive into the BIG topic of burnout – its telltale signs, the societal pressures exacerbating it, and the lifelong jo...2024-06-0444 minCreate to Convert Podcast017. Why Real Connections Trump Social Media in Building Your Business?Send us a textSo what’s working in business right now? Is social media still IN or is it officially OUT? What does proactive marketing mean? And what are the marketing strategies that will never go out of style and ALWAYS bring you results? These are all the topics we’re gonna discuss today with my guest Shannon Mattern of Web Designer Academy, where she provides strategic business, marketing and sales coaching for women web designers. She’s also the host of the Profitable Web Designer Podcast, your go-to resource for mindset and mentorship to help you cr...2024-05-2052 minCreate to Convert Podcast016. Turn Off Your Phone and Turn Up Your Impact with Steph WartonSend us a textHave you ever found it challenging to get yourself out there and you feel a bit lost on where to start or how to bring real value to the table? In this episode, I had the chance to sit down with Steph Wurton, Leadership and Visibility Coach, known for her rule-breaking approach and her dedication to living the "whole damn vibe" in life and business. Her expertise lies in empowering individuals to boost their self-assurance and achieve significant visibility without tethering themselves to their mobile phones.We're diving deep...2023-11-1455 minCreate to Convert Podcast015. The Power of Rebranding with Tarzan KaySend us a textI recently had a fantastic conversation with my client, Tarzan Kay, an email marketing expert, helping businesses owners generate sales using story driven emails.During our chat, Tarzan opened up about her rebrand journey, why she decided to give her brand a makeover, and the incredible impact it had on her business.She even spilled the beans on how she ended up choosing to work with yours truly!Now, if you're a business owner and the idea of rebranding has been on your mind, this conversation is...2023-10-3155 min
The Profitable Graphic Designer78 Thriving on Return Clients as a Designer with Gigi from One6CreativeIn today's episode of The Profitable Graphic Designer Podcast, I am bringing you a conversion-focused brand and web designer, Yevgeniya (and you can call her Gigi), from One 6 Creative. Today, we're discussing a topic that we haven't covered on this podcast yet, and it's all about becoming an indispensable designer, which essentially means gaining repeat clients.
You will learn:
How to secure more work from your past clients.
When to follow up with previous clients and precisely what to say/ask.
What additional offerings you can provide to your previous clients, aside from...2023-10-241h 02Create to Convert Podcast014. Starting Over: What I Would Do DifferentlySend us a textSome of the best lessons in life come from experience. Would you agree? I'm sharing the 5 things I would do differently if I had the chance to start my design career all over again. Trust me, I learned some valuable lessons along the way, and I'm here to save you from making the same mistakes.From getting clear on her offer to understanding my target audience, the golden nuggets I’m sharing with you in this episode are sure to inspire and provide actionable steps for anyone looking to start or...2023-10-1013 minCreate to Convert Podcast013. Honest (and Brutal) Reasons Why Your Design Business May Be FailingSend us a textIf you've ever wondered why you're not attracting clients despite working tirelessly, it might be because you're investing your time in the wrong areas.In this episode, I’m giving you five honest (and borderline brutal) truths about why your design business may not be doing so well. Spoiler alert: it’s not the market. It's what you're doing or failing to do that's impacting your business. Tune in to this episode as we dive into the potential roadblocks that could be keeping you from achieving success.2023-10-0327 minCreate to Convert Podcast012. My Top Business-Boosting AI ToolsSend us a textEver wondered how AI can supercharge your design business? In today's episode, we're pulling back the curtain on the AI tools that are revolutionizing the way I work. From streamlining processes to automating tasks, AI is not the future—it's the now. But don't worry, this isn't a doom-and-gloom episode about robots taking our jobs. Instead, we're exploring how to leverage AI to work smarter, not harder. Tune in to discover the tools that are making me more efficient, and learn why now is the time to embrace the AI revolution.2023-09-2635 minCreate to Convert Podcast011. Top Client-Repelling Habits To AvoidSend us a textEarlier this year, I collaborated with Ran Segall from Flux Academy to create a freelance course called Freelance Ignite as well as some content for their YouTube channel. I'm bringing some of that content to my podcast to discuss the five common mistakes designers make when trying to attract more clients, and how to avoid them in your own business.Even if you've made these mistakes in the past, it's never too late to pivot and improve your approach. Take this as your sign to make positive changes and i...2023-09-1912 minCreate to Convert Podcast010. 3 Things You Absolutely Must Know About Your Ideal ClientSend us a textPicture this, you’re having a conversation with your favorite client—the one who gets what you do, respects you as a business person, and appreciates all you have to offer. This isn’t just a fantasy but a reachable reality when you focus on understanding your ideal client avatar (ICA). When you understand your ICA at its core, you’re able to reach the right people, with the right message, at the right time and work with people you’re perfectly aligned with. In this post, I’ll be sharing how you can d...2023-09-1214 minCreate to Convert Podcast009. Stand Out and Sell Out by Embracing Your Inner Weird with Eva CoutoSend us a textI'm really pumped to have Eva Couto join us in this episode! Eva is one of my very first Breakthrough Designer students. She's all about helping badass business owners stand out with branding that's both bold and strategic, making it 100% unique. Imagine being able to flaunt your business to the world, knowing there's nobody quite like you out there!Eva also got some practical tips and exercises lined up that you can totally use to bring out your own business's unique personality. So, get ready to take some notes!2023-09-0558 minCreate to Convert Podcast008. Business Advice I’m Glad I Didn’t Listen To (and maybe you shouldn’t either)Send us a textWe're taking a trip back to February 2021, when I was celebrating five years on this wild business ride!I'm about to spill the beans on the 8 pieces of advice that, honestly, I'm pretty glad I didn't just nod along to. And it's all up to you, really – whether you want to take these and run with them.Here’s a quick rundown of the episode…[00:05] This episode is from the Archives as I used to have a different podcast with a different name.[00:38] Even this was recorded in Februa...2023-08-1528 minCreate to Convert Podcast007. 6 Pricing Signs You Don't Want to Miss as a DesignerSend us a textIf you clicked on this episode, it's likely you're not feeling 100% confident about your prices. No worries, I totally get it! We all want a little validation and someone to tell us it's cool to up our prices.So in this episode, I'll be sharing six signs that'll tell you, "Hey, it's time to raise those prices!"Here’s a quick rundown of this episode…[01:03] It’s time to up your prices![02:01] Sign #1[02:47] Sign #2[04:29] Sign #3 [07:30] Sign #4 [10:05] Sign #5[11:52] Sign #6Want first access to my 2024 Black Fr...2023-08-0114 min
Create to Convert Podcast006. 8 Money Mistakes You’re Making as a DesignerSend us a textToday we’re talking about a topic that often feels quite taboo, but everyone loves hearing about - Money! At the beginning of my journey, money used to make me super uncomfortable but I quickly realized I needed to get comfortable with it in order to grow my business.So in this episode I talk about money mistakes that many designers make, the mistakes I made myself, and of course I share the lessons that came with it.Here’s a quick rundown of this episode…[01:10] Let’s talk mon...2022-09-2917 min
Create to Convert Podcast005. 5 Ways to Diversify Your Income As a DesignerSend us a textIf you're a service-based business then chances are, at some point or another, you thought to yourself: "How can I scale my business without working 24/7?"You're not alone my friend!As service providers, we get seriously involved in doing the best possible work for our clients, but the 1-on-1 model isn't always easy to scale. That's why in this episode, I'm sharing with you 5 different ways you can diversify your income and scale to a whole new level.Mentioned in this episode:2022-09-2019 min
Create to Convert Podcast005. BTS of My Latest Signature Program Launch This is a highly requested episode where I share the behind the scenes of the latest launch of my signature business program for designers called The Breakthrough Designer.With every launch comes a lot of lessons learned, and I am sharing them all with you today!I am also talking about what we are doing differently for the next launch of The Breakthrough Designer which is happening in October 2022!Here’s a quick rundown of this episode…[03:14] All about the TBD April’22 launch[07:45] Let’s talk numbers[14:53] What went well[20:52] What didn’t go so we...2022-09-0233 min
Create to Convert Podcast004. One Simple Email for More ReferralsSend us a text When was the last time you connected with your past client? When was the last time you asked them for a referral?If you're having trouble answering this question then this episode is for you! Your past clients are an amazing source of referrals but many business owners tend to forget about that because they're so busy chasing the next lead.In this episode, I'm sharing two simple scripts to help you ask your past clients for a referral and reignite the relationship.Here’s a quick ru...2022-08-2209 min
Create to Convert Podcast003. 7 Things I Wish I Knew When I First Started My BusinessSend us a text The journey to becoming an entrepreneur and running your own business is a bumpy, rocky, and unpredictable road. And, if you've heard my story, then you know that I quit my secure 9-5 corporate job as a Marketing Director without any kind of backup plan...... and the result? Well, let's just say that I got to hit all those roadblocks and bumps pretty hard and learn these lessons the hard way. In this episode, I'm sharing with you the 7 things that I just wish I knew before starting my own business...2022-08-1920 min
Create to Convert Podcast002. From Undervalued "Pixel Pusher" to Confident Business OwnerSend us a text In this episode, I'm sharing with you my journey of how I quit my corporate career for... for nothing! I quit without a backup plan but with a strong feeling of what I wanted to pursue in this life: freedom.This is my imperfect journey, full of bumps and lessons learned, from undervalued "pixel pusher" to a confident agency owner, business educator and tech founder.Here’s a quick rundown of this episode…[03:16] The beginnings of my entrepreneurial career[06:16] What I value most in life[07:32] My attempts at all...2022-08-1523 min
Create to Convert Podcast001. This isn't a new podcast - a (re)introductionSend us a text Welcome to the Create to Convert Podcast! My existing listeners will know that this isn’t a new podcast, just a makeover. And for everyone who’s new - thank you for being here, in this episode I will give you a quick introduction. I am Gigi, a designer, tech founder, mama and business educator and I am here to help you skip the years of trial and error and teach you the ins and outs of running a profitable business that you love.Here’s a quick ru...2022-08-0808 min
The More Life Podcast51 Adaptation and Creativity | Gigi DavarashviliYevgeniya, or more well-known as Gigi, is the conversion-led brand and web designer behind One6Creative, and a business educator for creatives.As a corporate marketing dropout, her approach to design is pretty different as she focuses on client experience, strategy and conversion first, and design second.Through her online academy, she helped over a thousand designers effectively run and scale their design business, from creating a streamlined and reputable client experience to effortlessly raising their prices and confidently increasing their exposure.Besides that...2022-03-1548 min
EntrepreNot YetBranding your business for success with Gigi DavarashviliToday, my guest is Yevgeniya Davarashvili – aka Gigi. Gigi is a conversion-led brand and web designer and strategist from One6Creative based not for from me in London, UK.And she is here to tell you exactly why you should embrace all of those bumps, bruises and winding roads on your business journeys to actually HELP your brand… yes, you heard me correctly. The wonky bits may actually help you. I think this message is so important, so I’m excited for you to hear it. But another reason that I’m excited is because I know I’v...2020-04-2749 min