Shows
The Yiannis Daily PodcastValentine's ultrasound hospital date on my 100th liveValentine's ultrasound hospital date on my 100th live2024-02-1404 minThe Yiannis Daily PodcastWhat I learned by studying Chris Do, founder of The FuturWhat I learned by studying Chris Do, founder of The Futur
I am studying Chris content on branding, pricing and positioning and my key takeaways are:
1. Price your services based on the impact that your services have on the businesses you serve.
2. Do not sell the product or services but the solution to the painpoint(s) of your ideal customer
3. Use step by step guides to show to your audience how to solve a problem they have.
My take on No3 is that is absolutely true although it sounds counter intuitive.
We are afraid that by showing the secrets we...2024-02-1308 minThe Yiannis Daily PodcastHow I turn my Mondays into happy and productive daysHow I turn Monday to a happy and productive day
Do no focus work early in the morning!
I prepare my task list from Sunday night.
For the first 3-4 hours of the day I only work on quick wins, projects and tasks that need 30 mins of execution or less.
Anything admin goes here.
By the time I am done:
1. Half of my week's task list is done so I feel lighter and happier
2. I can block bigger chunks of focus time for "brain intensive" tasks during the week.
That's it!2024-02-1202 minThe Yiannis Daily PodcastKind reminder to self: It's a marathon, not a sprint so relax when you canKind reminder to self: It's a marathon, not a sprint so relax when you can2024-02-1002 minThe Yiannis Daily Podcast60 hour working week AND 95th live a row DONE!60 hour working week AND 95th live a row DONE!2024-02-0902 minThe Yiannis Daily PodcastEcommerce store owners do not ignore this!Ecommerce store owners do not ignore this!
When you list your products take the time to do it right, especially these small details that no one talks about:
1. Images alt tags so you can increase the image SEO
2. Appropriate tags for easier search and filtering in your website so you can offer a better user experience
3. Add information in all the backend elements as SKU, inventory, pricing tiers, different attributes (like sizes, colours etc) so you can have a tidy virtual "warehouse"
4. Collections and related products manually added so you can correctly upsell and crossell more of your products and...2024-02-0803 minThe Yiannis Daily PodcastHow it started vs how it's going: Business updateHow it started vs how it's going
When I started I was offering services and consultation for free.
It was my way to get traction and experience.
Later on I started charging but almost nothing for the quality of work delivered.
6 months ago I changed my model from project based to subscription based with a very low price for the monthly commitment and the continuously improving quality of work.
Within a week I am officially moving my website away from Wordpress and I am celebrating with DOUBLING my existing prices.
This will reflect the quality of the work I deliver...2024-02-0707 minThe Yiannis Daily PodcastHow to build a community if you don't have many followersHow to build a community if you don't have many followers
If you are expecting a secret recipe to success you will be disappointed.
The only thing you need to do is to engage.
Send a message to every new follower
Reply to every comment
In other words, be a social human being.
If this is too hard for you then probably social media is not a place you should use to do business.
Or anything social really...2024-02-0604 minThe Yiannis Daily PodcastDoes waking up 5 a.m. helping with productivity? Starting my experimentDoes waking up 5 a.m. helping with productivity? Starting my experiment2024-02-0503 minThe Yiannis Daily PodcastStorytelling. What I learned from reading stories to my little boy.Storytelling. What I learned from reading stories to my little boy.2024-02-0404 minThe Yiannis Daily PodcastThe emotional loneliness of running your own businessThe emotional loneliness of running your own business2024-02-0310 minThe Yiannis Daily PodcastWhat technology do you work on?What technology do you work on?
This was a question half an hour ago in a DM and it is a great opporrunity to address it in this live!
After 10+ years as a software developer and 5+ in ecommerce, marketing, advertising and services I am proud to say I am software agnostic...
I have worked with over 60 different tech and platforms (and this is a very conservative number).
So, I am trained to work with anything and adapt veey quickly!
This is what differentiates me from other people and service providers!
The principles remain the same and the tech is only...2024-02-0203 minThe Yiannis Daily PodcastA quick question to all my British friends!A quick question to all my British friends!2024-02-0102 minThe Yiannis Daily PodcastA reminder to self about keeping it simple, flexible and agileA reminder to self about keeping it simple, flexible and agile2024-01-3104 minThe Yiannis Daily PodcastWebsite design does not matterYour website design does not matter.
Before you start creating branding, design elements or anything visual you need to focus on something else.
Website architecture and customer journeys.
Take pen and paper ans think what you want your website visitor to do in every page, every section, every next step.
I do not care if your website looks pretty, refined and unique.
Unless you nail architecture and customer journeys first it is designed to fail.
Miserably.2024-01-3003 minThe Yiannis Daily PodcastThe perfect offer needs a guaranteeA perfect offer needs a guarantee.
I do not care what you sell, you need a strong guarantee.
A guarantee will reverse the risk that a stranger will take by investing their money on your product or business.
A guarantee is part of a great customer experience.
And, yes...
Some people will take advantage.
This is just part of the statistic.
But a strong guarantee will:
1. Show confidence to the value of your product
2. Convert WAY more clients than the ones that will take advantage or simply won't like your product.
Always offer a guarantee.
But how you know it...2024-01-2904 minThe Yiannis Daily PodcastIs Artificial Intelligence (AI, ChatGPT erc) going to steal our jobs? My opinionIs Artificial Intelligence (AI, ChatGPT erc) going to steal our jobs? My opinion2024-01-2707 minThe Yiannis Daily PodcastLet's talk about OnlyFansLet's talk abou the No1 platform in client retention and life time value.
The platform that very small content creators make a lot of money.
A.Lot.
But they leave so much money on the table.
A platform that so many people know about, many use and yet so few dare to talk about...
And the platform is....
OnlyFans!
So many creators are funneling people from Instagram and TikTok to their OnlyFans accounts where they sell subscriptions, photos and videos of a next door boy or girl experience.
My mission is to help content creators make more money by converting...2024-01-2610 minThe Yiannis Daily PodcastI will use custom ChatGPT to fully automate content creation - here is my planI will use custom ChatGPT to fully automate content creation - here is my plan2024-01-2506 minThe Yiannis Daily PodcastAttention to business owners that use email marketingAttention to business owners that use email marketing.
You need to update your settings before February 1st.
If you don't your email deliverability will stop as a result of the Google and Yahoo updates that take effect at February 1st.
The settings that need to be updated in the platform that you hosts your email are the following:
* SFP
* DKIM
* DMARK
This is time critical, and I warned you!
Take immediate action!2024-01-2402 minThe Yiannis Daily PodcastHow to get 50x return on your investment within 12 months!How a 2 hour investment can save you over 100 hours or $10000 per year.
The investment is called....
AUTOMATION
Identify all the manual and repetitive tasks.
Especially the ones that are pure admin and make no money...
You know exactly what I am talking about, right?
Consult or hire someone to automate this process for your business.
Invest 2 hours and get back a 50x return on your investment within 12 months!
I challenge you to find a better value for money deal.
I am waiting...2024-01-2306 minThe Yiannis Daily PodcastGuilt. A 3 a.m personally shocking realisation.Guilt. A 3 a.m personally shocking realisation.2024-01-2303 minThe Yiannis Daily PodcastHow Kanye West dominates attentionHow Kanye West dominates attention and how you can do it for your business
He is a master of attracting attention.
His lyrics and music.
His outfits.
His wives.
His comments.
Everything about him is unique.
Even when he f*** up with anti-semitic comments.
Even when he loses half of his net worth as an effect of the above.
Because he knows the recipe that leads to failure...
And this is being vanilla. Your copy, your creative, your brand, your overall brand.
If you want to win you need to stand out.
How?
With a different opinion than the mainstream...2024-01-2105 minThe Yiannis Daily PodcastThis is how 99% of businesses look like...This is how 99% of businesses look like...
Overcomplicated
Without a clear path forward
Broken in places
Without clearly defined processes
With more operations than they should!
Entrepreneurs are famous for having a chaotic mind...
So, our businesses are a representation of our chaotic mind.
Our approach should be leaner, minimalistic, with simple processes that are well defined and scalable.
Decluttering is a must at our homes, our desks, our lives but more so at our businesses!2024-01-2103 minThe Yiannis Daily PodcastGiving myself permission to have a bad dayGiving myself permission to have a bad day2024-01-1904 minThe Yiannis Daily PodcastThe 3 principles of a successful lead magnetThe 3 principles of a successful lead magnet are...
1. Be valuable
2. Be digital
3. Be a natural first step of your sales process
If you cannot create just simply...
Curate.
Curate a list of books, videos, tools that will help and serve your audience.
It just has to be valuable.
Since you put the effort to create a lead magnet there is a last step for the ultimate success of it as a first step in your sales process.
Set expectations.
Setting expectations is what makes or breaks any relationship.
Let the leads know what to expect in terms of communication.
What...2024-01-1806 minThe Yiannis Daily PodcastWhen should you automate processes in your businessWhen should you automate processes in your business.
Meet Jen (not in this video).
She runs 3 businesses.
So her time is VERY important.
She WASTES a lot of time for repeatable admin tasks every day.
Tasks like booking appointments, sending emails, checking waiver forms and more.
She wants to free up her time to be able to run her business(es) instead of them running her down.
Automation is how she solves her problem.
She has to figure her exact process.
Then she needs to take note of the technologies involved.
Finally she needs to find the appropriate software (like...2024-01-1802 minThe Yiannis Daily PodcastWhat are you ready to sacrifice to succeed?What are you ready to sacrifice to succeed?
This was part of a chat I had today.
New businesses are not guaranteed success.
Just the opposite.
But if you are ready to sacrifice short term and pibot just to give your business enough time to grow and succeed, then you might just make it.
For me, anything goes.
I am ready to sacrifice almost everything for my dream to come true.
Everything but family and relationships.
Because for me, no succeess or failure is worth a penny without people to share it with.2024-01-1604 minThe Yiannis Daily PodcastCelebrating my 70th consecutive live!Celebrating my 70th consecutive live!
I started because I wanted to get better talking to my camera.
I started because I wanted to challenge myself to consistently do something veey uncomfortable.
What I realised is that challenge brings growth.
Growth in skills and in numbers.
But showing up every day grows a community.
And I am now doing it for the community.
For the few people that follow my journey (and are not my parents 😂).
For the ones that find it valuable, start discussions and they let me help them anyway I can.
For the social part of social media.
And...2024-01-1508 minThe Yiannis Daily PodcastWhy multitasking is bad for my mental healthI am getting older and wiser...
I do not enjoy multitasking anymore.
It exhaust me and confuses my mind.
It triggers my OCD because doing many things in one day and not fully completing them leaves open loops in my mind.
I enjoy working on less tasks for longer time every day, taking advantage of the higher focus and efficiency.
Well, I am not yet able to work like this most days but this is the direction I want to take.
Because multitasking is not working for me. Not anymore...2024-01-1504 minThe Yiannis Daily PodcastThe secret of Netflix success that you must apply ot your business is...The secret of Netflix success that you must apply ot your business is... split testing!!!2024-01-1304 minThe Yiannis Daily PodcastHow Kajabi gets new leads with this unusual promotionHow Kajabi gets new leads with this unusual promotion.
This is for all of you with paid memberships, courses with monthly payments or Software As A Service products.
15 mins ago I saw an ad on Faceboom from Kajabi offering a trial.
What is new about a trial?
Nothing really...BUT...
The usual way is to offer a 7, a 14 or a 30 day trial.
Kajabi went another way.
They offer a 3 month trial for 99 USD for a product that costs 199 USD p/m.
What they achieve?
Getting higher qualified leads since they now pay a heavily discounted 3 month membership.
The new leads...2024-01-1203 minThe Yiannis Daily PodcastWhat does client success mean to you?What does client success mean to you?
For me personally being a part of their entrepreneurial journey and success fuels me up and drives me to become better in my business!
Being around successful people, experiencing their drive, their commitment, their failures, their successes and their business experience is just...beautiful!
And I would not change this experience for anything in the world.
Disclaimer: There are a ton of bad moments but it makes it all more enjoyable!2024-01-1102 minThe Yiannis Daily PodcastMany business owners are delusional and this is why!Many business owners are delusional and this is why!2024-01-1004 minThe Yiannis Daily PodcastBlack Friday is coming sooner this year... if you do not start preparing NOWThe best time to prepare for Black Friday and Q4 is NOW
Say what?
Every piece of content
Every new lead
Every email
Every giveaway
Every newsletter
Every product
Every new client
Every returning client
Every ad you run to cold audience
Every retargetting ad
Every collab
Every type of outreach
Every single business operation needs to prepare the ground for Q4, Black Friday and Christmas.
If you delay your planning for next Quarter or even latee you are too late.
Any delay now is lost revenue and opportunities later.
Be smart.
Plan ahead.
Condition your whole business for a...2024-01-0904 minThe Yiannis Daily PodcastMy 2021 plans to be a millionaire by 28 September 2025 and more!My 2021 plans to be a millionaire by 28 September 2025 and more!2024-01-0806 minThe Yiannis Daily PodcastHappy nameday to me and moving back to Greece after 11 years!Happy nameday to me and moving back to Greece after 11 years!2024-01-0705 minThe Yiannis Daily PodcastHow cooking helps me with problem solvingHow cooking helps me with problem solving2024-01-0602 minThe Yiannis Daily PodcastWhy being an entrepreneur is so important and satisfying for meWhy being an entrepreneur is so important and satisfying for me2024-01-0503 minThe Yiannis Daily PodcastWhat I did to stop feeling overwhelmed, confused and stop procrastinationWhat I did to stop feeling overwhelmed, confused and stop procrastination2024-01-0402 minThe Yiannis Daily PodcastCold email outreach landscape is changing fast in 2024Cold email outreach landscape is changing!
In lieu of yesterday's live I am talking about cold email outreach today.
We had a brief chat in yeaterday's acceleration day about Gmail taking measures against mass emailing.
More email providers will follow suit.
What does this mean though?
The standard campaign strategies must change.
1. Lead with value more than before.
2. Do a soft pitch later in the campaign rather than hard pitch from the get go.
Otherwise you risk ending up in the spam folder and churning through domain names faster than before.
Talk with the support of your automation tool and...2024-01-0403 minThe Yiannis Daily PodcastHow to grow your email list faster and how to do it right to 10X the resultsHow to grow your email list faster and how to do it right to 10X the results2024-01-0204 minThe Yiannis Daily PodcastExpectations vs Reality (and how I cope with chaos)Expectations vs Reality (and how I cope with chaos)2024-01-0104 minThe Yiannis Daily PodcastHappy New Year, Happy 2024 to everyone!Happy New Year, Happy 2024 to everyone!
I started cutting my hair and all the negative and painful moments of 2023 came to my mind so I decided to shave all the pain away for a clean slate.
I went from a crazy scientist look to a more army/prisoner style which is not my favourite BUT it did the job!
Health, happiness and love to all and for all of you and your loved one!
Let 2024 be a better year than all the previous combined!2023-12-3101 minThe Yiannis Daily PodcastHow I plan to save 20-35% of time in my business in 2024How I plan to save 20-35% of time in my business in 2024.
Today I deciced to map to the tiniest detail all my business processes.
Where you read process replace with:
1. Client work
2. Project management
3. Live streaming
4. Writing a blog
5. Writing a newsletter
6. Create a new product
7. Create content for social
Etc.
Having very detailed mapping can help with:
1. Having a good understanding of which work flows can be automated or outsourced.
2. How much time each process or flow takes and try to optimise it for either gain in time or raise in output.
And this is how I plan...2023-12-3005 minThe Yiannis Daily PodcastA 6 minute mini rant about Instagram (& TikTok)A 6 minute mini rant about Instagram (& TikTok)2023-12-2905 minThe Yiannis Daily Podcast31 books to read and change your life, they changed mine31 books to read and change your life, they changed mine:
1. The Power of Broke by Daymond John
2. Delivering Happiness by Zappos founder
3. Shoe Dog by Nike founder
4. Tools of Titans
5. Steve Jobs
6. Unshakeable by Tony Robbins
7. Be Obsessed or be Average by Grant Cardone
8. Crush it
9. Crushing it
10. Jab Jab Jab Right Hook
11. The Thank You Economy by Gary Vee
12. The Compound Effect
13. Work Energy by Jim Harmer
14. The Bezos Letters
15. Anything You Want
16. The Lean Startup
17. Screw Business as Usual by Richard Brunson
18. Start with Why by Simon Sinek
19. Rich Dad Poor Dad
20. 12 Rules for Life
21. The Unfair Advantage
22...2023-12-2803 minThe Yiannis Daily PodcastHow to increase engangement and client retention in your business?How to increase engangement and client retention in your business?
I learned a lesson today spending all day on my couch playing a game, incapable of doing anything else.
And this is how to use milestones and instant gratification to help your business have more engaged members or clients that will stay loyal for longer.
What you need to do:
1. Create milestones of achievements for your community.
2. Celebrate them with your members/clients when they reach them.
3. Send them a physical gift when they do.
Now the next one will push harder and all the rest will stay for longer...2023-12-2706 minThe Yiannis Daily PodcastHow to be happy?How to be happy?
This is the eternal question that I struggled for a long time and the recipe for me is:
1. Be healthy because without healthy there is nothing to enjoy and be happy for.
2. Find who you love and makes you happy and be close to him/her/them
3. Find what you love doing and do more of it.
We spend 16-17 hours awake every day.
If we are not healthy, doing what we love and being around people that we love and love us back then we are wasting our time.
I guess that when one feels...2023-12-2604 minThe Yiannis Daily PodcastWhy is consistency so important in life and business?Why is consistency so important in life and business?
My father always taught me the importance of consistency and I could understand the meaning of what he said and showed me.
But I could not for the love of god be consistent.
Then, I grew up and I became consistend but on the unhealthy, hustle culture.
This meant that I pushed hard every day for work, side hustles, diet, exercise but I lost balance.
I also burned out. Multiple times.
Now, I know better.
I understand that showing up everyday for your family, your friends, your business is enough to...2023-12-2504 minThe Yiannis Daily PodcastHappy Christmas to everyone!Happy Christmas to everyone!
I wish health to each and every one of you!
Enjoy your friends, family and good food!
Today has been cold, wet and miserable in Cardiff and at the same time following our boy's lead, me and my partner are getting sick.
We barely made it through the day and finally it is time to rest.
I miss my parents and friends today but... it is what it is...
And for those who know me, I hate this expression but it today it feels appropriate.2023-12-2401 minThe Yiannis Daily PodcastWhy do British drink so much?Why do British drink so much?
Its been 11 years since my first...encounter with the British nightlife culture.
A culture that dictates to get not drunk but smashed to the point that you don't remember the previous night.
I didn't get it back then and I still don't.
And I obviously do not enjoy it.
Is there a specific reason for this behaviour?
No business talk today since it is 23rd December and my boy is at home with very high temperature...
Is it opression or depression? Maybe something else?2023-12-2304 minThe Yiannis Daily PodcastWhat I learned from watching YouTube and how you can use it now for your businessWhat I learned from watching YouTube the past years and how you can use it now.
I have realised latelt that the type of content I consume mostly on YouTube is podcasts.
And here is a great opportunity for content creators and business owners.
Create a podcast (and a newsletter) and use it to raise your authority in your space.
Talk about your passion and invite people to talk to.
Anyone who does not move on podcasts in 2024 are missing a huge opportunity.
What are you going to do?2023-12-2202 minThe Yiannis Daily PodcastWhat I learned after I studied the highest converting websitesWhat I learned after I studied the highest converting websites.
Lesson 1: Nobody cares about your business. They only care how your business can help THEM.
Lesson 2: Successful websites have ZERO fluff. Every single section is designed to convert you from visitor to subscriber or client.
Are these lessons not enough? Do you want proof?
Which is your favourite brand? Apple? Nike? Gymshark?
Have you ever read the about me section in their website?
Probably not...
Then, why do you spend so much time and effort on yours?
Lesson 3: Your header, hero section, any other section or page, even the footer...2023-12-2105 minThe Yiannis Daily PodcastWhat I learned from watching The Office US for the second timeWhat I learned from watching The Office US for the second time.
When I first started watching this series that has marked our culture with memes and characters I was not into it.
I did not like the characters, did not like most of the jokes.
But I gave it a chance and now I am a fan of Michael, Jim, Pam, Dwight and the rest!
To do the parallelism, I believe that showing up everyday through social media and/or newsletter helps your audience connect with you and your story and personality.
Some people will like you for this...2023-12-2003 minThe Yiannis Daily PodcastWhy I hate being a specialist in software engineering and businessWhy I hate being a specialist in software engineering and business.
The world has enough specialists that are mostly useless in anything else and is missing generalists that can use principles and techniques to any platform or technology and be valueable in an end to end solution.
Today I worked with a variety of tools and tech to solve client problems.
WordPress with Divi, Clickfunnels, Kartra some of them.
When I was a pure software developer, I loved working with a variety of technologies.
I could never be a specialist.
I would get bored out of my mind.
Being a...2023-12-1905 minThe Yiannis Daily PodcastToday I wrote down my personal and business goals for 2024Today I wrote down my personal and business goals for 2024.
First iteration was too vague.
Second iteration was better.
Third iteration had specific numbers.
Fourth iteration had specific deadlines.
Fifth iteration I x2-x3 all my numbers so I have higher goals to reach.
I am still missing a couple of iterations to break everything down to quarters, months and weeks of actionable items.
Without goals I feel I am randomly acting towards no end goal.
I also realise that I usually underestimate what I can achieve in a long period of time.
Do you set goals?
What is your...2023-12-1804 minThe Yiannis Daily PodcastWhat I learned from a 1500 pieces jigsaw puzzleWhat I learned from a 1500 pieces jisgsaw puzzle.
Solving a puzzle is like working on your business.
How?
Requires underastanding of the big picture, your vision, your mission and your goals.
Requires reverse engineering approach, breakdown of all the goals into years, quarters, months, weeks and days.
Requires patience and humility.
Why?
Because every little action you take, every small decision will feel inconsequential in the beginning.
But it is all part of solving the puzzle that business is.
It requires repetition, numerous...sprints and focus!
And most of all it takes time.
The bigger the puzzle, the more pieces...2023-12-1703 minThe Yiannis Daily PodcastStopped working after 349 days in 2023.And this is how it feels2023-12-1604 minThe Yiannis Daily PodcastAn unfiltered 5 minute rant about clients that take the joy away of what I love doing.Simply a rant2023-12-1504 minThe Yiannis Daily PodcastNew feature that changes livestreaming from Instagram as we know itInstagram has FINALLY officially rolled out the feature that allows users to livestream to the platform using third party multistream platforms like OBS, Riverside or Streamyard!
This is a feature that was in beta, so not all users had access to and other platforms like Facebook, LinkedIn, Twitter, YouTube and Twitch were already offering!
2023-12-1401 minThe Yiannis Daily PodcastRunning ads without knowing your funnel data is a recipe for disasterRunning ads without knowing your funnel data is a recipe for disaster. 🚫📊
From your creative to your email opt-in page to the product page, the upsells all the way to the thank you page, everything needs to be measured. 📏📈
I had a call with Amy today and she asked me, how much should I wait to see if my ads are working? 🤔📞
The answer is this:
You do not need “an amount of time”. ⏳❌
You need data. 📊✅
2023-12-1303 minThe Yiannis Daily Podcast30 creator economy statistics for 202330 creator economy statistics for 2023:
1. The estimated worth of the creator economy is $104.2 billion.
2. The creator economy is expected to double in size by 2027.
3. There are more than 45 million professional content creators in the creator economy.
4. 51.9% of content creators in the industry are women, with men making up 48.1%.
5. Only 0.96% of content creators have more than 1 million followers.
6. 78% of influencers earn around $23,500 per year.
7. 63% of brands use artificial intelligence (AI) for their influencer marketing campaigns.
8. Influencers are active on at least 2 social...2023-12-1204 minThe Yiannis Daily PodcastWhy I love helping digital content creators and creative entrepreneursThis is why2023-12-1103 minThe Yiannis Daily PodcastYour offer is weak if you do not offer a great guarantee and a refund policyToday I had an awful experience trying to come back to Cardiff by train. 🚂😠
Not only I arrived 1.5 hours late, I had to be standing through almost the whole journey and all of this for a price of… £80… 🕒🚫💷
I am upset and tired and as soon as I came home I applied for my trip to be refunded. 😤💤💰
This experience taught me a good business lesson: 📚👨🏫
Your offer is weak if you do not offer a great guarantee and a refund policy. 📉🛑
N...2023-12-1002 minThe Yiannis Daily PodcastIs AI and ChatGPT Evil or Good?Is AI and ChatGPT Evil or Good? 🤖😇😈
What is your opinion? 🤔
I personally believe that this is the biggest technological advancement of our time. 🌟💻
And the same rules apply as everything else before that, like the Internet or Email Marketing. 🌐📧
The ones that were the first to implement these new technologies are now the thought leaders in their domain. 🚀🧠
Do not be afraid of technology, use it to your advantage and become the expert and the thought leader. 💡🏆...2023-12-1003 minThe Yiannis Daily PodcastYour business will fail without the right toolsYou are choosing the wrong technology and this is why you lose. 💻❌
If you are in the digital creation and education industry then you need to consider the tech stack you are using. 🌐📚
If the bread and butter of your business is funnels, courses, memberships etc then stop using traditional and cheap platforms. 🛑🤔
You will end up needing a ridiculous amount of plugins and third-party software to achieve your goals while creating an unmaintainable monster of operations. 🐙🔌
Oh, and the more you feed this...2023-12-0803 minThe Yiannis Daily PodcastThe power of niching downToday, I was reminded of the power of niching down. 💡🎯
I just finished designing a course for Amy, a client of mine. 📚✍️
She is taking her professional experience and teaching social media marketing, email marketing, lead generation, and paid advertising to her own people, farmers and ranchers who produce their own meat. 🌾🐄💻
If Amy tried to sell all these concepts to a generic crowd like small business owners, she would most likely fail since there are professionals with high brand recognition who have already conquered the space. 🚫...2023-12-0702 minThe Yiannis Daily PodcastGoing live for 31 days in a row - Celebration day!6th November to 6th December. 31 livestreams in a row. 🗓️🎥
I love being consistent. 💪❤️
This is why I did a live every day even if I was sick, I had a 39C temperature, had a sick toddler at home, was in a good mood, was in a bad mood, and was busy with client work or not. 🤒👶🏼👍👎
Many opportunities appeared from thin air just because I showed up every day. 🚀✨
Sometimes, I gave practical advice, actionable tips, a controversial opinion, something personal or talked about...2023-12-0601 minThe Yiannis Daily PodcastHow to make your cold outreach succeed like it is warmAre you doing cold calls, emails, or DMs? 📞📧💬
Then this is for you.
There is one way and one way only to make cold outreach work. 🚀🎯
Make it feel like it is a warm outreach. 🔥🤝
How? 🤔
1. Understand your customer avatar and drill down so much that it feels like a personal discussion. 👥🔍
2. The whole discussion is about them. Compliment them, ask them questions about them, and engage them. 🗣️💬
3. Since you know their pain points, offer somethin...2023-12-0504 minThe Yiannis Daily PodcastWho wants a free website audit?Comment below or send me a DM, and I will be happy to help your business with a free website audit!2023-12-0400 minThe Yiannis Daily PodcastCustom Wordpress themes are a waste of money and time - here's whyDo you need a custom theme for your WordPress website? 💻❓
Short answer is NO. 👎
Why? 🤔
Because there are website builders out there like:
Elementor or
Divi 🛠️✨
That can offer the same design results as a custom theme for a fraction of the price. 💰👍
Are they beginner friendly and easy to use? 🌱🤷♂️
Yes and no.
You still need a professional to use these tools an...2023-12-0301 minThe Yiannis Daily PodcastThis is what I do when I cannot work because I am sickDo you run your own business and you have the flu or you feel sick?
This is how I feel since Wednesday night.
And I do this when I cannot get out of bed.
I buy courses for a topic I care about.
I listen to an audiobook, or I read a book.
I try to upskill myself.
I hate feeling not productive.
And this is my way of coping.
How do you cope?
PS. Feel free to ask for recommendations...2023-12-0201 minThe Yiannis Daily PodcastThe looks of your website do not matterUnpopular opinion 💬🤔
The looks of your website do not matter. 🚫💻
If your website is not built to serve your ideal customer then it does not matter how beautiful it is or how cutting-edge design it has. 🎨❌
You, yes you that you disagree with me right now… 🙋♀️🙋♂️
Would you prefer a website or landing page that converts 1% or 3%? 🤷♂️📈
And do you think that the conversion rate is based on the looks of the website or the functional elements, the copywriting and the...2023-12-0103 minThe Yiannis Daily PodcastToday has been hard for me...Question to all solopreneurs: What happens to your business when you are not feeling well?
Today has been hard for me.
I am experiencing a high fever and shivering, but at the same time, I am working to progress my clients’ work.
I am blessed to have a growing business with clients worldwide, but at the same time, this comes with its own challenges, mainly because I am the only one in the business.
The pressure I experienced today, feeling the way I felt and still having to work and deliver, ma...2023-11-3003 minThe Yiannis Daily PodcastAnswerThePublic + ChatGPT = SEO Search HackAnswerthepublic.com is one of the internet’s gems. 💎💻
A treasure of ideas for content creation. 🎨📝
With a new feature, you are also searching YouTube and Bing search engines! 🔍🌐
But you can 10x the effectiveness of this brilliant tool if you use ChatGPT to expand on the ideas and topics. 🚀🤖
You don’t believe me? 🤨🎥
Watch the video! ▶️👀
You still won’t believe me? 🧐🔍
Try it yourself for a keyword you are interested 2023-11-2901 minThe Yiannis Daily PodcastHow to create the perfect customer avatar - 22 questions to answerWithout knowing your customer avatar, your products, marketing, and business will struggle at best and most probably fail. 🎯📉
You need to go deep asking AT LEAST the following questions:
(these are the questions I gave my client Mel to answer) 📋❓
- What is her name? 🤔👤
- What is her age (age range up to 10 years)? 🎂⌛
- What is her education level? 🎓📚
- What does she do for work? 💼🏢
- How much does she earn per month/year? 💰📅
- Does she have fa...2023-11-2805 minThe Yiannis Daily PodcastLet's do a live together!This is the 21st consecutive live with a call to action to any of my friends or anyone who will watch or listen to this video! 🎥🎙️
Let's have a live discussion together! 💬👥
Who's in? 🙋♂️🙋♀️2023-11-2701 minThe Yiannis Daily PodcastThe secret to make millions with sales funnels is a square and an arrowThe only things you need to create a successful funnel is a square and an arrow. 🟥➡️
What did I just say?
Forget about the fancy software, the customer avatar, the ads platforms, the copywriting, the graphic design, the sales page design. 🚫🖥️💡
Think first about the architecture. Think about the customer journey. 🤔🏗️
Pen and paper, a square and an arrow. ✏️📄
Put everything on paper, see how you can architect the best customer experience and you will magically increase your aver...2023-11-2604 minThe Yiannis Daily PodcastWhat is SEO in 2024? The new definition of search engine optimisationWhat is SEO? 🤔💻
The exact definition is, in my opinion, different than people think.
Traditionally when people talk about Search Engine Optimization they mean anything content on a website or a landing page.
But nowadays the term has expanded to each and all social media platforms, since each one offers a very sophisticated search functionality. 🌐🔍
What do I mean?
If you want your profile, fan page, and group to be found through search on Facebook, yo...2023-11-2502 minThe Yiannis Daily PodcastBlack Friday Shopping 2023 - What I boughtWhat did you buy for Black Friday? 🛍️🖤
This year I decided to invest in three places.
Number one and two are about education and number three is about automation.
So…
Copywriting is a must-have skill and I am continuously educating myself and improving my skills. So…
No1: The 2 Hour Writter by Dan Koe 📝✍️
LinkedIn is the best social media platform for professional networking and growth and it is crucial for any business su...2023-11-2401 minThe Yiannis Daily PodcastHow to target Facebook group members with adsHow to target Facebook group members with ads 🎯👥
If you want to advertise your products to Facebook group members, there is a way. 🛒📣
1. Become part of the group 👥🤝
2. Post a series of helpful and engaging videos in the group so your pixel can capture everyone who watched even 3 seconds. 📹👀
3. Now, you can target these people (video viewers) with your ads. 🎯📊
Is it a hack? Probably. 🤔🔧
Does it work? Yes, but only if you capture a big enough audience that you can ret...2023-11-2300 minThe Yiannis Daily PodcastTrying to get out of an all time low and regain my physical healthNo tips or lessons learned. Today, I will discuss wellness and well-being when running your own business. 🌿🧘♂️
2013 was the year that I broke my knee (March 2013), and a few months later, I took the plane to Cardiff, UK, leaving everyone I loved behind. ✈️💔
Slowly I recovered and got back into the gym and mostly running (trying to fight depression, but this is another story for another day). 🏃♂️🏋️♂️
I started running 5K, 10K and two half marathons from 2017 to 2019. 🏅👟
Until November 2019, I tried bouldering, and I dest...2023-11-2204 minThe Yiannis Daily Podcast9 weird mistakes that are killing your e-commerce website conversions9 common mistakes I found in e-commerce websites after performing 7 website audits. 🔍💻
1. Reduce the size of your website images and consider changing the format from jpeg to webp. 🖼️🔽
2. Improve the contrast between the background and the foreground so your website can be accessible to more people. ⚫⚪👀
3. Add meta descriptions and alt tags to all your images, buttons, and links. 🏷️🖱️
4. If you have a newsletter popup, do not show it immediately after someone visits your website. A popup must appear only once, ideally on exit intent. If you do not have a popup, consider having o...2023-11-2101 minThe Yiannis Daily PodcastHow to sell more on Black Friday and make more money - 13 quick tipsHow to sell more on Black Friday and Cyber Monday 🛍️🖤
1. Bring qualified audiences to your sales pages 🎯📄
2. Create lookalike audiences based on customers, abandoned carts, newsletter subscribers, and engagement on your social media pages 📊👥
3. Retarget everyone who has engaged with your content, has visited any page of your website, has abandoned the cart, and has purchased 🔄🛒
4. Improve your sales funnel experience 🚀📈
5. Add scarcity and urgency to your ads, your sales posts, and your landing page. Keep it consistent throughout. ⏳🔥
6. Do not use the same generic landing page; create a unique...2023-11-2002 minThe Yiannis Daily PodcastHow to improve your copywriting fast without any effort needed, become a professional copywriter nowAre you writing copy for sales pages? Social media posts? Emails? 📝💼
Then you need these 2 tools to improve your writing by 100% or more! ✨🔧
1. Grammarly - will correct syntax, grammar, and punctuation mistakes. Has a free version and costs £10 per month if you want to use more features. 📚🖊️
2. Hemingway Editor - will tell you how complex your sentences are and help you simplify your copy to reach a broader audience. - Has a free version and the pro version costs £20 one time fee. 📖💬
These tools are a game chan...2023-11-1901 minThe Yiannis Daily PodcastThe quickest hack for creating winning ads - works for Meta, TikTok, YouTube, LinkedIn, Twitter.The quickest way to create winning ads for Christmas on any social media platform is this: 🎄🚀
Visit the platform’s Ads Library. 📚🔍
Meta, TikTok, LinkedIn, YouTube, Twitter/X, Pinterest they all have ads libraries. 🌐📖
These libraries hold GOLD for any advertiser. 💰✨
Search by country, date, ad format, advertiser there are many filter options. 🌍📅🎨
Find the ones that brands in your niche are doing successfully, understand what hook they use, what offers, what creative. 🔎🧐
Model them, make an even b...2023-11-1801 minThe Yiannis Daily PodcastStop trying to get viral on social media if you don’t have a following. Do this insteadStop trying to get viral on social media if you don’t have a following. It simply won’t work 99.9% of the time. 🛑📉
Do this instead:
1. Follow 10-15 accounts in your niche with a big following. 🔍👥
2. Turn on the notifications so you can get notified every time they post, the moment they do. 🔔✨
3. Be the first to watch their content, like it and comment, add value, be funny, controversial, or whatever you like. 👀💬
This way, you use their big platform/community to be seen and gr...2023-11-1700 minThe Yiannis Daily PodcastHow much does cold email outreach cost per month (5K-10K emails per month)How much does cold email outreach cost for 5K to 10K monthly emails? 💸📧
Yesterday, I did research on every tool that there is available to help anyone who wants to do cold outreach through automation. 🔍🛠️
What you need is:
- Domains 🌐
- 2-3 email accounts per domain 📬
- Email automation software 🤖
- Various email scraping tools 🗃️
The cost per domain would be less than £10 per year (less than £1 per month). 💷📉
At the same time, 3 email acco...2023-11-1605 minThe Yiannis Daily PodcastHow Can I Help?How Can I Help? 🤔🆘
The second reason I do a live stream daily is to push myself out of my comfort zone. 🎥🚀 (The first reason is to help other entrepreneurs, with my knowledge, improve their business. 🤝💡
Consider this place an open forum for you to join while I am live. 📲🗣️ Ask questions in a DM, leave a question in a comment, and I will come back with the answer in one of the following live streams. 💬🔙
What do business owners usually want? 🏢❓
- Get more leads 🤝
...2023-11-1502 minThe Yiannis Daily PodcastSEO on steroids for organic trafficWhat comes to your mind when you think of organic growth, reach, and traffic? 🌱💻📈
Let me guess…
Blogs, website SEO, Social media. ✍️🔍📱
Anything else? ❓
No?
What about landing pages? 🛬📃
Let me explain.
Let’s say you are running a website design agency.
People worldwide are looking for a website agency to hire for a new website or revamp their existing website. 🌍🔧
What they will search is:
Best website agency in Cardiff
Best website agency in London
Best website agency for real estate agents in Bristol
Bes...2023-11-1405 minThe Yiannis Daily Podcast£4875.35 in my bank account by…mistake?£4875.35 in my bank account by…mistake? 💸🤔
What would you do if this happened to you? 🤷♂️💰
Listen to what happened today, I would appreciate any advice or help. 📣🙏
Wrong answers are welcomed, too! 😂👍2023-11-1302 minThe Yiannis Daily PodcastHow I stay organised with Google Calendar and TasksHow do you plan your TODO list? 📝🤔
Productivity and laser focus are continuous improvement subjects. 🎯📈
For the last 5 months, I have been monitoring everything I do during the day to understand and measure how my time is spent. ⏰🔍
I am using Google Calendar, and I am color-coding my various activities. 🗓️🌈
This has helped me to be more conscious of what I am doing what works for me and what is not. 💭👍👎
In the last 4-5 weeks, I have added tasks to plan ahead on what needs to be done the next day. 🗓️✅
I have tried to plan for the next month, then the next week and each i...2023-11-1204 minThe Yiannis Daily PodcastBreaking News: New ChatGPT Updates - Document, Image & Voice Conversations available in GPT-4!In today’s live, I briefly talk about the announcement from OpenAI about the new ChatGPT features that: 💬📣
Allow uploading a document to analyse it (previously available with plugins, now natively). 📄🔍
Integrating with DALL-E to allow image processing. 🖼️🎨
Voice conversations with the chatbot are available from the ChatGPT mobile application! 📱🗣️
If these are not exciting news, I do not know what is! 🎉💡
Are you scared or excited about the progress of the AI technology? 😨😃
Are you using AI in your daily life and business to improve productivity? 🤖🏢2023-11-1101 minThe Yiannis Daily PodcastCancel culture: negativity and controversy about MrBeast latest video (100 Wells Built In Africa)Today, I am celebrating a presentation with a great reception from over 30 people! 🎉👥
It is such a beautiful feeling to help others with their businesses and their lives in any way possible. 💼❤️
Today, I am worried about negativity, too. 😟
@MrBeast in his last video built 100 wells in Africa for people to have clean drinking water. 💦🌍
The reception, polarisation and negativity I read everywhere in social media troubles me. 📱👀
How can we raise our children as role models when we negatively judge something that is making the world a better place? 🤔🌏
Why are we so predisposed to see things with negativity? 🙁🤷
This is where I agree...2023-11-1020 minThe Yiannis Daily PodcastHow Can I Help You With Your Marketing?How can I help you with your marketing? 🤔💼
How can I help you raise awareness and bring more leads and new customers to your business? 📈🧲
I just finished with a 72-slide presentation for Tara’s Biscuit Factory about Meta Ads. 🖥️🍪
Tara, it will be fun, I promise! 🎉✨
I also chatted the past few days with Christian about his business and marketing. 💬👔
This is a recurring theme to talk with people about marketing, paid ads, and cold outreach. 🗣️💸
So many business owners are knowledgeable and passionate about their craft with start-ups or established businesses, and the one thing they struggle with is… 😟🛠️
How to get more awareness of...2023-11-0904 minThe Yiannis Daily PodcastEveryone needs a website. Now. Here Is Why...Whoever tells you you do not need a website is lying to you. 🤥
How do I know? 🧐
Because the ones that say this bullsh*t to you most certainly have one! 💻✨
I came home to go live without a topic in my mind. 🏠💭
Then I opened my laptop and saw a spreadsheet, and I had to get some things out of my system. 📊🗣️
I recently researched female course and membership creators to learn about their landing pages. 🕵️♀️📚
This research would lead me to design the best possible landing page for a client and her membership offer. 👩🎨📈
I found 82 women doing this as a business; this was enough sample...2023-11-0806 minThe Yiannis Daily PodcastYou are running ads the wrong way! aka How to run ads with a small budgetDo you run ads for your business? 🏃♀️💼
If you are, then you are probably doing it the wrong way. ❌👎
Today's live was inspired by a consultation call I had with @biscuitcommunity a week ago about her business in 2024. 💡📅
The standard ads framework people teach and follow is:
1. Advertise your product to a cold audience, hoping it converts to leads or sales. 🧊💸
2. Retarget to the website visitors and hope they will convert the 2nd or Nth time they visit your page. 🔄🎯
Even when it works, this framework is very costly and not affordable for content creators and small business owners with restricted budgets. 💰🚫
The way...2023-11-0703 minThe Yiannis Daily PodcastHelping Content Creators Grow Their BusinessThis was my first #live
Trying to challenge myself I am committing on doing daily lives sharing my learnings!
I am serving content creators for many months now and based on what @hormozi mentions about the:
One avatar, one channel, one product concept,
I will do a deep dive on #instagramgrowth coaches and their businesses, social media and products.
My research will lead to stats, content, products, services and consultation designed to help them grow their business.
The 3 pillars I want to help them are:
1. Grow reach
2. Grow leads
3. Grow sales
that will lead to higher revenue with focus...2023-11-0602 min