Shows
DTC PodcastBonus: Tomer Tagrin on Building a Retention-First Future with Data and PersonalizationSubscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast! In this episode, Eric sits down with Tomer Tagrin, Co-Founder and CEO of Yotpo, the leading retention marketing platform for e-commerce brands. Tomer shares the behind-the-scenes story of Yotpo 2.0, a complete transformation across product, pricing, service, and marketing — built to serve the modern DTC ecosystem.Key Insights:How Yotpo rebuilt its product team to innovate faster in reviews, loyalty, and SMSThe real cost and payoff of changing a large SaaS company's cultureWhy AI will er...2025-05-1434 min
eCom Collab Club Podcast - The eCommerce Podcast for DTC BusinessesLuxury Upsells that Lift AOV (ft. Lorna Patterson)Learn how to raise basket size without tanking conversion rates. Luxury e-commerce lead Lorna Patterson shares real-world upsell, cross-sell and bundling tactics that grew AOV and LTV for Dior, Chantecaille and more.Episode summaryIn this chat, hosts Peter Gardner and Adam Pearce pick Lorna’s brain on:The “shop-the-look” framework that converts first-time buyersWhy fewer shade options beat “choice overload” in cosmeticsSetting free-shipping and free-gift tiers that actually lift revenueUsing Rebuy, Yotpo loyalty and mini-product trials for painless upsellsPost-purchase nudges that grow repeat sales (and the one tactic she’d banish)Rebuy Smart Cart – https://rebuyengine.comYotpo Loyalty – https://www.yotp...2025-05-061h 08
WBSRocks: Business Growth with Enterprise Software and Digital TransformationWBSP701: Grow Your Business by Understanding Yotpo’s Capabilities, an Objective Panel DiscussionSend us a textWhen evaluating the cost of a review platform, businesses must consider more than just the price—they need to assess the value it brings to their marketing and conversion strategy. A robust review system can significantly impact customer trust, ad performance, and even SEO rankings, making it a powerful asset beyond simple testimonials. The real question is whether the investment can be tied directly to measurable ROI. Platforms like Yotpo have gained popularity by offering features such as automated review collection, AI-driven sentiment analysis, and seamless integrations with eCommerce ecosystems. If a platform ca...2025-04-0258 min
The eCom Ops PodcastGreatest Hits: Where do Brands Turn Wrong & How to Get It Right with Liz StackWhere do Brands Turn Wrong & How to Get It Right with Liz StackLiz Stack is the Senior Brand Manager at Yotpo and a dynamic leader in e-commerce. She leads a user community with over 1,700 customers and an industry community of over 4,000 women in eCommerce. Liz manages an accelerator program supporting 20 Black and Indigenous-owned brands annually and creates engaging digital and in-person events.Yotpo is a leading eCommerce retention marketing platform renowned for its data-driven solutions, including reviews, UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. Serving notable clients like Steve Madden and Princess...2025-03-2831 min
Talk Shopפרק 9 : מאחורי הקלעים של מועדון הנאמנות של Yotpo – עם טל ברקמה הופך מועדון נאמנות לטוב באמת?בפרק 9 טל ברק, יועץ אסטרטגי ב-Yotpo, משתף תובנות, דוגמאות מהשטח וזווית מפתיעה על איך בונים קשרים שמחזיקים לאורך זמןמוזמנים לעקוב אחריינו באינסטגרם - https://www.instagram.com/talkshoppodcust/לעמוד הלינקדאין של ליאור-https://www.linkedin.com/in/lior-gavish-stiner-1178941b/לעמוד הלינקדאין של הדר--https://www.linkedin.com/in/hadar-mann-23a6a2a8?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app2025-03-2740 min
Founder StoriezI Was on the Verge of Death Twice - Tomer Tagrin Cancer Battle & Yotpo SuccessIn this powerful episode, Tomer Targin CEO of Yotpo, shares his extraordinary journey of surviving stage 4 lymphoma twice while building a successful company. Tomer reveals how cancer transformed his approach to leadership, family, and life itself. Through meditation, gratitude, and unwavering positivity, he turned devastating diagnoses into fuel for personal growth and business innovation. Learn how Yopto evolved through deep customer understanding and authentic brand-building, and discover the mindset that helped Tomer overcome chemotherapy, a bone marrow transplant, and entrepreneurial challenges. This is a story of resilience, purpose, and the power of maintaining perspective when facing life's greatest tests.2025-03-241h 03
My Curious Colleague ~ CPG CX117 Curious About...Retention & CX in the DTC Space w/Eli Weiss | Retention & CX Thought Leader |VP Retention Advocacy-YotpoThis week I’m Curious About… Retention & CX in the DTC CX Space. In this new episode (#117) of the @my curious colleague podcast I chat with @Eli Weiss- a Retention & CX Thought Leader - about the dynamic world of consumer care and retention in the direct-to-consumer arena..!🔗Podcast link here: https://lnkd.in/gYr8uKPfKey Highlights: Eli shares the secret sauce to retention: understanding your customers' needs and creating genuine connections, rather than just pushing for sales. Discover how blending AI with human touch can elevate customer experiences, ensuring that every interaction is both effic...2025-02-2523 min
Dear TwentysomethingEli Weiss: VP Retention Advocacy at YotpoThis week we chat with Eli Weiss!Eli has spent the last decade building and operating early-stage startups. He is particularly known for his work around the convergence of Customer Experience and Customer Retention at DTC brands such as Jones Road Beauty, OLIPOP, and many more. After years of building brands that put the customer first, he’s switched to the tech side to help build the future of Customer Retention at...2025-02-0457 min
Apprising the PoqcastTurn One Time Shoppers Into Customers For Life: with Tom Clarke, Head of Sales at YotpoAhead of the Apprising event, Melissa Law interviews Tom Clarke, Head of Sales at Yotpo, a leading e-commerce retention marketing platform. Founded in 2007, Yotpo has evolved from a review-based service into a comprehensive platform for loyalty, referrals, UGC, email, and SMS subscriptions. Tom highlights why retention marketing is more crucial than ever, especially with rising customer acquisition costs, and shares insights from a survey revealing only 15% of brands have a formal retention strategy.In this episode, Tom and Melissa discuss key strategies for boosting customer loyalty, including the importance of experiential and non-monetary benefits in loyalty programs...2025-01-2130 min
Свръхчовекът: как да живеем живота на мечтите сиЕп429 | Томер Тагрин: Yotpo - от стартъп до компания за 1.4 млрд долара🎙 Томер Тагрин е съосновател и CEO на Yotpo - технологична компания, оценена на над 1.4 милиарда долара, която помага на брандове да създават изключителни клиентски изживявания. Под негово ръководство компанията се разраства от малък стартъп до технологичен гигант, който обслужва над 30,000 бранда по целия свят, сред които GoPro, Patagonia и IKEA.
През 2020 година Томер ръководи стратегическото придобиване на българския стартъп SMS Bump. Благодарение на тази сделка, днес Yotpo има офис с над 120 души в София, който непрекъснато се увеличава със способни професионалисти.
Томер е забележителен лидер, който открито споделя за своите борби с рака и как тези изпитания са го направили по-автентичен и фокусиран върху щастието. Той вярва в концепцията за "безкрайната игра" в бизнеса и живота, набляга на важността на емоционалното здраве и терапията, и споделя как истинското лидерство идва от познаването на себе си. С усилията на Томер и целия екип на Yotpo за 13 години са привлечени инвестиции от над 400 милиона долара.
💬 „Най-важното решение в живота е с кого ще извървиш пътя.“ ~Томер Тагрин
⭐ Пълното описание на епизода 👉 https://bit.ly/tshp429
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💙 Искаш да променяш бъдещето на електронната търговия?
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🙌 Приятелите ни от HackBulgaria развиват общност за софтуерни специалисти и IT хора в България! ✅ Стани част от нея от тук: https://bit.ly/JoinHackBulgaria, за да развиеш своя потенциал в IT сферата и за да научаваш за предстоящите им инициативи!
📚 StorPoolStorage подкрепят рубриката с препоръчаните книги, както и Регистъра на подкаста (https://bit.ly/tshp-reg), в който са събрани всички препоръчани заглавия и автори.
🙏 Благодарим на партньорите на проекта: Yotpo. | StorpoolStorage | HackBulgaria | SuperHosting.BG | LimeChain | Novator | Dynaphos | Aula.bg | Ardes.bg | Decibel | Swipe.bg | Oreshak Handmade 🙏2024-12-1844 min
Equation of ExcellenceEmbracing Humility and Authenticity in Entrepreneurship: Tomer TagrinIn this engaging conversation, Rabah and Tomer discuss the journey of Yotpo, the importance of humility in leadership, and the challenges faced in the e-commerce landscape. Tomer shares his entrepreneurial journey, emphasizing the significance of a growth mindset and the value of building a strong company culture. They explore innovative marketing strategies, including Yotpo's recent campaigns and the upcoming Commission Board initiative, aimed at democratizing business opportunities. The discussion highlights the balance between personal happiness and professional success, underscoring the importance of gratitude and focusing on what truly matters in life.TakeawaysYotpo's success is...2024-10-3154 min
Bringing Business to RetailThe Insider Strategies Top Brands Use To Dominate Black Friday Cyber Monday With Rad & Rob From Yotpo - Rad Mitic & Rob HewetsonFeeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone. Should you be discounting? Who should you send your offers to? How much should you be spending on paid ads (heck, should you even bother????) From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin 😵💫 You know that I’m committed to giving YOU the latest info on what’s working and what’s not. That’s why I’ve...2024-10-2447 min
Agency XThe Loyalist by Yotpo: Unmasking Your Brand HeroesIn this episode of the Agency X Podcast, John Surdakowski is joined by Yotpo’s VP of Product Marketing, Kim Winter, to unpack the genius behind Yotpo's groundbreaking "Loyalists: Unmask Your Brand Heroes" campaign.
With insights from over 3 million shoppers, Yotpo uncovers the key behaviors of your most loyal customers—your brand heroes.
Tune in to find out how this campaign can reshape your approach to customer loyalty and long-term engagement.2024-10-1543 min
Pod LeadersBuilding EMEA ARR : Insights from VP/GM EMEA - Jamie Clohesy
In this episode, we sit down with Jamie Clohesy to discuss his remarkable career journey, transitioning from the military into the SaaS scale up industry. Jamie shares his experiences in leadership roles at Localytics and Yotpo, where he helped scale Yotpo from a small team and increased regional revenues by 10x over his five-year tenure. We also dive into his personal story, including his battle with cancer, his recovery, and how that experience has profoundly shaped his outlook on life and career.
00:00:00 - Introduction and Greetings00:00:13 - Jamie's Personal Update00:00:36 - Simon's Update and Episode Introduction00:01:05 - P...2024-09-181h 00
Wings & Sales#10 Time-Management in Sales (With Eric Cech @Yotpo Part.1)How do you effectively manage your time & day?
What’s the importance of utilising Linkedin for Sales?
Why is it important to personalise and get on the phones?
Find out more in this episode with Eric.
Eric was a photographer and transitioned into tech sales through the Earlywork academy.
Now, Earlywork is a BDR at Yotpo and also an Earlywork Instructor
2024-07-0422 min
The eCom Ops PodcastWhere do Brands Turn Wrong & How to Get It Right with Liz StackWhere do Brands Turn Wrong & How to Get It Right with Liz StackLiz Stack is the Senior Brand Manager at Yotpo and a dynamic leader in e-commerce. She leads a user community with over 1,700 customers and an industry community of over 4,000 women in eCommerce. Liz manages an accelerator program supporting 20 Black and Indigenous-owned brands annually and creates engaging digital and in-person events.Yotpo is a leading eCommerce retention marketing platform renowned for its data-driven solutions, including reviews, UGC, loyalty programs, referrals, SMS marketing, email campaigns, and subscriptions. Serving notable clients like Steve Madden and Princess...2024-06-2131 min
כל תכני עושים היסטוריהYotpo - איך לייצר לקוח חוזר באמצעות דאטה? [פורצים דרך]אחת המטרות החשובות של מותגים בעולם היא לגרום ללקוחות לבצע רכישה נוספת של המוצר שלהם, אבל איך עושים את זה? ולמה זה לא כל כך פשוט כמו שאנחנו חושבים? בפרק הזה צביקה וישנייבסקי, SVP Marketing בחברת Yotpo מספר לנו כיצד החברה עוזרת למותגים להפוך את הלקוחות שלהם ל-lifetime shoppers, איך הם מתאימים את המוצר ללקוח על בסיס דאטה, והאם data driven company היא סיסמא או מהות? צביקה ממליץ: לקרוא את הספר "Amp It Up" מאת פרנק סלוטמן, ספר טוב לאופרטורים ולעקוב אחר הבלוג של תומאס טונגוז שמדבר על טרנדים עכשוויים גם בעולמות הדאטה.2024-05-2640 min
פורצים דרךYotpo - איך לייצר לקוח חוזר באמצעות דאטה? [פורצים דרך]אחת המטרות החשובות של מותגים בעולם היא לגרום ללקוחות לבצע רכישה נוספת של המוצר שלהם, אבל איך עושים את זה? ולמה זה לא כל כך פשוט כמו שאנחנו חושבים? בפרק הזה צביקה וישנייבסקי, SVP Marketing בחברת Yotpo מספר לנו כיצד החברה עוזרת למותגים להפוך את הלקוחות שלהם ל-lifetime shoppers, איך הם מתאימים את המוצר ללקוח על בסיס דאטה, והאם data driven company היא סיסמא או מהות? צביקה ממליץ: לקרוא את הספר "Amp It Up" מאת פרנק סלוטמן, ספר טוב לאופרטורים ולעקוב אחר הבלוג של תומאס טונגוז שמדבר על טרנדים עכשוויים גם בעולמות הדאטה.2024-05-2640 min
כל תכני עושים היסטוריהYotpo - איך לייצר לקוח חוזר באמצעות דאטה? [פורצים דרך]אחת המטרות החשובות של מותגים בעולם היא לגרום ללקוחות לבצע רכישה נוספת של המוצר שלהם, אבל איך עושים את זה? ולמה זה לא כל כך פשוט כמו שאנחנו חושבים? בפרק הזה צביקה וישנייבסקי, SVP Marketing בחברת Yotpo מספר לנו כיצד החברה עוזרת למותגים להפוך את הלקוחות שלהם ל-lifetime shoppers, איך הם מתאימים את המוצר ללקוח על בסיס דאטה, והאם data driven company היא סיסמא או מהות? צביקה ממליץ: לקרוא את הספר "Amp It Up" מאת פרנק סלוטמן, ספר טוב לאופרטורים ולעקוב אחר הבלוג של תומאס טונגוז שמדבר על טרנדים עכשוויים גם בעולמות הדאטה.2024-05-2640 min
The State of Business TextingMessaging in eCommerce with YotpoGabe Goldstein, GM of SMS at Yotpo joins this week to discuss messaging strategy in ecommerce. We’re breaking down channel strategy for retention marketing: the differences between email and SMS, and toll-free numbers vs. dedicated short codes. And Gabe explains how Yotpo helps customers think through using those channels to guide “micro journeys” for customers. Guest:Gabe Goldstein, General Manager of SMS at Yotpohttps://www.yotpo.comhttps://www.linkedin.com/in/gabe-goldstein-4b6b53bb/ Host:Zach Kunkel, Director of Solutions Marketing, Bandwidth2024-03-0626 min
Mastering eCommerce MarketingCustomer Retention Mastery: Lessons from Eli Weisshttps://youtu.be/qyvc8qZCO18In this conversation, Eli Weiss, VP Retention Advocacy at Yotpo and an expert in customer experience and retention, discusses the importance of customer retention and the future of retention strategies at Yotpo. He emphasizes the need for brands to understand the holistic customer journey and utilize data to communicate with customers effectively.Eli shares insights on implementing retention strategies, such as focusing on customer behavior and personalized messaging. He also highlights the role of data analysis and the evolving nature of the retention role in organizations.The conversation...2024-02-2846 min
Future CommerceAfter Dark: Yotpo Pricing Update, Trendcore, Reading List 2024Our Predictions episode was packed with many great insights and discussion points, but the guys had even more to discuss regarding what 2024 has in store. PLUS: Rite Aid gets a hefty penalty from the FTC, healthcare trends, “Trendcore” and “trendwashing”, and what Phillip and Brian are reading right now.Product is Content{00:08:41} - “The terminally online people are the ones who are constantly trying to gain recognition by glomming onto other people's visible success, and Yotpo just didn't have that kind of brand affinity in social media.” - Phillip{00:28:41} - “2024 is just gonna be another really rough year in...2024-01-2355 min
Driving Performance Season 2Driving Performance S2E1: Featuring Eli Weiss - VP of Retention Advocacy at Yotpo!Introducing Eli Weiss, previously Sr. Director of CX and Retention at Jones Road, currently VP of Retention Advocacy at Yotpo! As a leader in the CX space, he has a podcast called Down to Chat, a newsletter called All Things CX and Retention, and a guidebook called CX Unlocked with Gorgias. Loved chatting with this CX guru - tune in!2024-01-2234 min
Свръхчовекът: как да живеем живота на мечтите сиЕп370 | Евгени Колев: Успехът идва с търпение, постоянство и работа в екип🛒 Започва Месецът на eCommerce, в който отново те срещам с 4 вдъхновяващи примера от индустрията с подкрепата на Yotpo. 🛒
🎙 Евгени Колев е един от първите членове на екипа на SMSBump - стартъп, разработващ SaaS решение за онлайн търговци, което им помага да реализират по-добри резултати с помощта на SMS маркетинг. Той става част от този екип въпреки липсата на предишен опит като софтуерен инженер. Впоследствие SMSBump е придобита от Yotpo, където Евгени в момента заема позицията на технически Group Lead.
Роден в гр. Ловеч, Евгени започва да се занимава с народни танци и хореография, а за гимназия избира Езиковата гимназия в Града на люляците. За висше образование избира Юридическия факултет на СУ “Свети Климент Охридски”, но бързо разбира, че това не е неговото прозвание. Записва курс по Основи на програмирането в Softuni и сякаш случайно попада в офиса на SMSBump, където впоследствие започва да работи по собствено желание без никаква заплата.
С течение на месеците Евгени натрупва значителни знания и умения с умело менторство и много желание и положен труд. В разговора ни той споделя ценни прозрения за лидерството, мотивацията, преодоляването на предизвикателства и ключовите фактори за успеха на технологични продукти и компании.
💬 „Работата като софтуерен инженер изисква постоянно самоусъвършенстване.“ ~Евгени Колев
⭐ Пълното описание на епизода 👉 https://bit.ly/tshp370
✊ Стани част от нашето сплотено свръхчовешко общество 👉 Използвай бутона “Подкрепи ни” в горния десен ъгъл на https://thesuperhumanpodcast.net
💙 Този епизод отново достига до теб с подкрепата на Yotpo .
Искаш да променяш бъдещето на електронната търговия? 👉 Обезателно разгледай актуалните им позиции тук: https://bit.ly/tshpyp
🧡 Свръхчовекът и SuperHosting.BG обединяват усилията си, за да ти помогнат да си 100% онлайн. Слушай внимателно за тяхната специална рубрика в подкаста.
🎧 Дългогодишните ми приятели от HackSoft взеха пример от Свръхчовекът и създадоха свой собствен подкаст, в който споделят натрупаните знания и умения за развиване на софтуерна компания. Абонирай се за техния подкаст - HackCast за да научиш повече! 🎧
📚 StorPoolStorage осиновиха рубриката с препоръчаните книги, както и Регистъра на подкаста, в който са събрани всички реферирани дотук заглавия и автори.
🙏 Благодарим на партньорите на проекта: Yotpo. | Storpool | HackSoft | SuperHosting.BG | LimeChain | Novator | Dynaphos | Aula.bg | Ardes.bg | Decibel 🙏2023-11-072h 16
The BIG, commerce PodcastThe Art of Harnessing Customer Reviews for e-commerce, with Charlotte Talesnick from Yotpo.Ever wondered how to make the most of customer reviews in your e-commerce strategy? Joined by our insightful guest, Charlotte Talesnick from Yotpo, we unpack the magic of review analytics and their transformative impact on e-commerce.In today's digital era, customer feedback is more than words - it's a compass guiding businesses towards improvement. As we continue our chat with Charlotte, we discuss the power of customer insights and how they can help refine products and services. Hear about Yotpo's AI-driven sentiment algorithm, a great tool to identify key customer sentiments and ACAI's successful adoption of this...2023-08-0836 min
Le café de l'e-commerceLe Café des Femmes de l'e-commerce #006 : Conversion, rétention et fidélité avec Sarah Azran (Oh My Cream!) et Eva Zareski (Yotpo)🎙️Le Café des Femmes de l'e-commerce, c'est le podcast qui donne enfin la parole aux femmes du digital, de la tech, du retail : bref, des femmes qui font du e-commerce et qui osent se livrer, partager, émouvoir et surtout apporter un éclairage différent sur la startup nation, les internets et les licornes.
🚀Femmes engagées, douées, déterminées : pour ce sixième épisode, je partage le micro avec Sarah Azran et Eva Zareski.
🌐 Ces deux femmes de l'e-commerce œuvrent, pour l'une, chez l'e-shop français de la beauté clean, pour ne pas dire ma boutique p...2023-07-2438 min
The Trailblazers Experience PodcastEP19 TALIA SHANI :The brainchild behind Amazing Women in E-commerce & celebrating Women in TechEpisode 19 :My next guest is Talia Shani , Director of Marketing at Yotpo and Amazing Women in Ecomm founder . In our latest podcast episode, we navigate the chaotic, exciting world of startups and e-commerce with Talia, the marketing maven at Yotpo and founder of Amazing Women in E-commerce. Talia shares her unexpected journey from aspiring restaurateur to e-commerce specialist, providing revealing insights about seizing opportunities and being in the right place at the right time.This conversation also brings to light the stark gender disparities in the job market, a topic often swept under the rug. T...2023-07-0952 min
The Data Engineering ShowHow ZipRecruiter and Yotpo power self-service data platforms that workData engineers are not paid to do support. Liran Yogev, Director of Engineering at ZipRecruiter, and Doron Porat, Director of Infrastructure at Yotpo talk about building resilient self-service products that keep customers happy and engineers calm. They walked the bros through their data stacks and explained how ZipRecruiter is completely rebuilding its data layer from scratch.The Data Engineering Show is brought to you by firebolt.io and handcrafted by our friends over at: fame.soPrevious guests include: Joseph Machado of Linkedin, Metthew Weingarten of Disney, Joe Reis and Matt Housely, authors of T...2023-03-2345 min
Ecommerce Coffee Break – The Ecom Marketing & Sales PodcastWhy Retention is the new Acquisition | #163 Danielle ButeraIn this episode of the Ecommerce Coffee Break Podcast, I chat with Danielle Butera of yotpo.com, about the latest business trend: Retention as the new Acquisition. We dive deep into the reasons why focusing on customer retention is becoming increasingly important for ecommerce businesses.On the Show Today You’ll Learn:What is retentionWhy is retention the new acquisitionHow to keep a customerHow to bring a customer back to your storeHow does SMS marketing improve customer retentionLinks & ResourcesWebsite: https://www.yotpo.com/Socials: https://www.fa...2023-03-1518 min
Streaming Audio: Apache Kafka® & Real-Time DataNext-Gen Data Modeling, Integrity, and Governance with YODAIn this episode, Kris interviews Doron Porat, Director of Infrastructure at Yotpo, and Liran Yogev, Director of Engineering at ZipRecruiter (formerly at Yotpo), about their experiences and strategies in dealing with data modeling at scale.Yotpo has a vast and active data lake, comprising thousands of datasets that are processed by different engines, primarily Apache Spark™. They wanted to provide users with self-service tools for generating and utilizing data with maximum flexibility, but encountered difficulties, including poor standardization, low data reusability, limited data lineage, and unreliable datasets.The team realized that Yotpo's modeling layer, which de...2023-03-0755 min
Commerce InsightsEp. 28: The power of loyalty in a turbulent economy (Feat. Victoria Beech, Yotpo)What is the reason a customer keeps coming back to your brand?
In an uncertain and turbulent economy, building customer loyalty is a strategy top-level brands are implementing.
In this episode, Victoria Beech (Partner Manager at Yotpo) unravels the secrets behind successful loyalty strategies that foster trust with customers, build communities, and increase customer lifetime value.
Yotpo is an eCommerce marketing platform that helps brands win customers for life with reviews, SMS marketing, loyalty and referrals, subscriptions, and visual UGC.
Woolman is a leading D2C & Shopify Plus age...2023-03-0623 min
The B SidesBuilding a Startup M&A Strategy | Ophir Reshef, CFO YotpoMergers and Acquisitions are typically done by larger, more established companies. But in recent years, growth-stage startups have flexed their muscles in executing small acquisitions, whether to drive TAM expansion, accelerate product roadmaps, or strategically enter a new market/geography. In this episode, Ophir Reshef, CFO of Yotpo, describes how and why the Centaur ran an M&A strategy from its early days, and the many factors that other startups should consider when pursuing a similar route. Disclaimer: this episode was recorded just before the fundraising ecosystem hit the brakes. 2023-03-0530 min
Help my DTC growEP 8. How could your DTC brand increase retention with loyalty programs? - Ellie Garabedian from YotPoHow could your DTC brand increase retention with loyalty programs?
Ellie brings a wealth of experience to the table, having started her career in eCommerce as a market research consultant for major retailers like Amazon, Walmart, and Macy's, and later expanding her work as a consultant for DTC brands. In her current role at Yotpo, Ellie is focused on understanding the needs of end consumers and helping Yotpo provide the best solutions for brand growth and revenue. You will get the answers to the following questions:
How to use loyalty programs to increase retention?
2023-02-2329 min
The Space Bar: Ecommerce Podcast by Space 48#43: The power of User Generated Content in the beauty and cosmetics industry with YotpoWelcome back to the Space Bar Podcast, season 3!
In this episode, we're discussing the powerful potential of user-generated content for businesses within the health and beauty sector. Our guest Matt Brindley, Partner Growth Manager at Yotpo, will be helping us unpack this topic and giving us his insight into how businesses in this sector can use UGC. For those who may not be familiar with it, user-generated content is any content created by people external to a brand—such as text, videos, images, or reviews—which has excellent potential for growth in the online health and beauty mark...2023-01-2424 min
הדשא של השכן - פודקאסט#39 Data Infrastructure Engineer - Yotpo & Ziprecruiterדיברנו לא מעט על דאטה, אבל עוד לא דיברנו על התפקידים שהיותר עמוקים במובן הטכני, וכזהו תפקיד הדאטה אינפרא, איך ניתן לדעת שהוא סופר מורכב? אין דרך טובה לכתוב אותו בעברית כמו שראיתם. אז בשביל להבין תפקיד ה- Data Infrastructure Engineer כמו שצריך, הבאנו את לא פחות ממארחי הפודקאסט ״ביצת הדאטה״ לירן ודורון שעוסקים יום יום בתפקיד בחברות Ziprecruiter וYotpo כדי לספר לנו בדיוק על מה מדובר.אז קדימה, פליי זריז לא לפני שסימנתם עוקב ו5 כוכבים!לו״ז לפרק:1:00 - קצת על לירן ודורון, החברה ,התפקיד והפודקאסט שלהם ״ביצת הדאטה״.4:00 - הסבר על המוצר והעבודה ביום יום18:00 - אתגרים ופתרונות בתפקיד23:00 - למה בחרת בתפקיד?24:30 - מה צריך לעשות כדי להגיע לתפקיד?27:00 - מאני טיים29:00 - טיפים של אלופים. לינק לקבוצת ווטסאפ כמו שהבטחנו לכם:https://chat.whatsapp.com/KleXTpaq2cqKIcuVeUpMZR_____לכל החדשות והשאלות שלכם:להאזנה | מדעי הדשא - הצצה לאקדמיה, תואר בכל פרקבפייסבוק | הדשא של השכן - פודקאסטבלינקדאין | The Neighbor's Lawn podcast ____הגשה ועריכה: ליעד לוי ויובל אינצה2023-01-0832 min
Inside Commerce: Ecommerce Strategy, CX and Technology PodcastEP157: How Ecommerce Teams Use The Yotpo Marketing Platform To Increase Customer Loyalty and LTVIn this ecommerce podcast, James interviews Erin Twyman, Senior Manager for Learning & Enablement, and Itay Vladomirsky, Director of Partnerships, at customer marketing platform Yotpo.
Erin and Itay share insights on how ecommerce teams make use of the Yotpo platform ecosystem to automate customer campaigns, including customer reviews, SMS marketing and loyalty programs. They also explain how the new Subscriptions product for Shopify merchants works and where the future roadmap focus is heading into 2023.2022-12-2042 minСвръхчовекът: как да живеем живота на мечтите сиЕп320 | Стоян Димитров: В книгите се съдържа всичко, което ти е нужно!🎙 Стоян Димитров е родом от Момчилград и е завършил средното си образование в Кърджали. Впоследствие, учи в Техническия университет в София и паралелно развива собствен уебсайт за технологии DimiTech заедно с брат си.
Именно благодарение на брат му, Юли, Стоян попада на обява за работа в iSenseLabs - компания, която създава софтуер за OpenCart и електронни търговци. Моят гост прекарва над 6 години в компанията и след това се присъединява към SMSBump точно преди придобиването им от Yotpo в началото на 2020 година.
В момента е ръководител научноизследователска и развойна дейност на две екипа в Yotpo SMSBump и също така е част от общността на “Свръхчовекът с Георги Ненов”, подкрепяйки подкаста.
Той е третият гост в Месеца на eCommerce в Свръхчовекът с Георги Ненов, който създадохме с подкрепата на Yotpo SMSBump и който заснехме в техния офис 🎬
Приятно слушане!
💬 „Университетът със сигурност ни научи на малко повече дисциплина и контрол.“ ~Стоян Димитров
⭐ Пълното описание на епизода 👉 https://bit.ly/tshp320
💙 Този епизод отново достига до теб с подкрепата на Yotpo SMSBump. Ако искаш да станеш един от хората, променящи бъдещето на електронната търговия, разгледай актуалните им позиции тук: https://bit.ly/3vK5eDI
✊ Стани част от нашето общество като подкрепиш проекта на сайта на “Свръхчовекът с Георги Ненов”: https://thesuperhumanpodcast.net 👈
🙏 Благодарим на партньорите на проекта: Yotpo SMSBump, LimeChain, SuperHosting.BG, Dynaphos, Aula.bg & Novator 🙏2022-11-222h 58
The Story of a BrandWacoal America - The Right Bra Changes How You Look and FeelThis episode is brought to you by Yotpo. Miryha says, “there are a lot of brands that have entered the market and have been founded by marketers instead of product designers or innovators. They identify a consumer pain point and decide they are going to enter the market and solve that problem." She continues, “but in reality, all they have is a great marketing angle and a product that ultimately doesn't deliver. It's attributed to them not having the infrastructure and the design team and the quality teams, et cetera, et cetera, who know...2022-10-241h 13
The Story of a BrandKeto Krisp by CanDo - Everyone Has a CanDo StoryThis episode is brought to you by Yotpo. Adam says, “And that's really what this entire platform is all about. Yes, we're always going to be focused on taste and texture, cause that's the most important thing. A lot of brands choose to focus on macronutrients. I believe macros are incredibly important. But what we believe here at CanDo is it's got to taste great.” He stresses, “We are sticklers on taste. We are sticklers on texture. We are sticklers on ingredients and we, if we can make it taste good and...2022-10-181h 15
The B SidesFounder Relocation | Omri Cohen, COO and Cofounder YotpoWe've all heard Israeli founders joke that they live 'on the plane'. But there inevitably comes a time in every startup's journey when the executive team has to make a decision around relocation to the United States (or any target market). In this episode, Omri Cohen walks us through Yotpo's own experience in sending one founder abroad out of both necessity and opportunity. 2022-09-0632 min
Overdose & Chill: Live#103 : Rad Mitic @ YotpoThis week we chat to Rad Mitic, Head Of Partnerships @ Yotpo!Rad is a well-recognised communicator, relationship builder and influencer in both B2B and B2C sectors, who thrives in environments where his skill set brings out the best results in the performance teams he works with. Drawing from extensive experience building and leading high-performance teams who operate in competitive markets, Rad is authentic in his approach and strives to over-deliver on expectations.Rad is the Head of Partnerships at Yotpo, an eCommerce marketing platform offering solutions for Reviews, SMS, Loyalty & Referrals, Subscriptions and...2022-08-2643 min
WIN/WIN: Women in Innovation#91 Latoya Tucciarone & Ruthie Berber | Amazing Women in eCommerce (powered by Yotpo)In this episode, Zoia sits down with Latoya Tucciarone, CEO & Founder of SustainAble Home Goods and Amazing Women in eCommerce 2022 honoree, and Ruthie Berber, Head of Community at Yotpo and Program Director at Amazing Women in eCommerce. The conversation discusses the current state of affairs in the start-up world, how retail is evolving and changing to keep up with the times, and how women are showing up and innovating in the world of eCommerce.Listen for advice on:Navigating fundraising during a challenging economic and social climateThe importance of platforms in eCommerce and...2022-08-1742 min
Winning With ShopifyMake Your First Million on Shopify - Top Tips To Get There Quickly!Make Your First Million on Shopify - Top Tips To Get There Quickly!On this episode, Nick shares his top tips to help you make your first million on Shopify! If you are planning to launch your store or recently launched your store and looking to grow, this is an episode not to be missed. Topics include finding the right products, testing the market, branding, running ads, email marketing and much more! Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever...2022-08-1545 minWinning With ShopifyKeep Customers Happy & Engaged With Great Inventory ManagementThis week on the show is a topic we haven’t discussed before and is all about how to manage inventory and stock!We get asked a lot of inventory related questions by the WWS community, so wanted to bring on Charles at EasyScan to share his knowledge on inventory management and 5 ways to make sure your inventory is setup for the long haul!If you are having issues with managing stock and inventory at the moment, this episode is not to be missed!Charles is the Product Manager at EasyScan, and has 5 ye...2022-08-0528 min
30 Minutes of GrowthS1 EP12: How to Grow Subscribers Through SMS MarketingNew to some, SMS Marketing is the tool you need to attract loyal customers. Gabe Goldstein is crushing it at Yotpo, learn his secrets and get started with 3 SMS playbooks.Alex dives into a tear down of the SMS playbook with Gabe, discussing why it’s tonally different to email and socials, why culture is important when creating your messaging, and why SMS has an insane open rate.You’ll also hear Gabe’s thoughts on using QR codes, how to reduce churn, and the importance of experimenting with frequency.All the action, no noi...2022-07-2923 min
Ecommerce Playbook: Numbers, Struggles & GrowthBonus Episode: Building a Subscription Business with Judith ZhuRetention is king right now, so what’s your strategy? In this episode, Andrew is joined by Yotpo Product Marketing Manager Judith Zhu where they discuss how to generate revenue with subscriptions for any type of business. “One of the most powerful levers you can pull is having subscriptions as a meaningful part of your business.”
Show Notes:
- Connect with Judith: https://www.linkedin.com/in/judithkayzhu/
- Try Yotpo subscriptions:
https://apps.shopify.com/yotpo-subscription
https://www.yotpo.com/platform/subscriptions/2022-06-2929 min
HOW THEY DID IT! Unique stories partnerships-led sales and success.How a mature partner marketing team handles new product GTM, w/ YotpoHow a mature partner marketing team handles new product Go-To-Market
John-David Klausner, VP of Partnerships going by JD, and Moran Khoubian, Director of Global Partner Marketing going by “Mo”, both working at Yotpo - the platform best know originally for their reviews product, then as the loyalty programs category leader for D2C eCommerce brands.
Like many other platforms, Yotpo has built and acquired an array of products to benefit users and partners. It’s very much an “ecosystem hub” for tech and agency partners which means it alone can support a partners entire service revenue.
Toda...2022-06-2751 minWinning With ShopifyWays You Can Improve Your Customer Service with GorgiasThis week we have the amazing Gorgias back on the show and we are joined by the Strategic Partner Manager, Neil Forrest, to discuss all things Customer Service! Nick and Neil dive into what customer service really is, four things we should be doing for brand owners, how to leverage social media to improve your customer service and much more!Find out more about Gorgias here - https://gorgias.grsm.io/winning-with-shopify-2-months-freeRising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than...2022-06-2435 minWinning With ShopifyHow To Improve Your Conversion Rates with SMS MarketingWe are joined by Osa Gaius, Founder & CEO of Parrot this week. Nick and Osa discuss the differences in conversions between desktop compared to mobile, how to analyse email open rates & what to look for and the regulations with SMS marketing to make sure everything is legal!You can check them out here: https://www.getparrot.com/Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to...2022-06-1038 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionYotpo Subscriptions: Now Is The Time To Double Down On A Recurring Revenue Channel With Judith Zhu Of YotpoIn today’s Shopify ecommerce podcast, my guest is Judith Zhu, a Product Marketing Manager from Yotpo. Yotpo is an ecommerce marketing platform with advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. I’ve had the pleasure over the years to have Yotpo on the show to share specifically how Shopify brands are winning with their platform.Today will not disappoint as eCommerce Fastlane is the exclusive podcast to share the next and exciting iteration with Subscriptions by Yotpo!Profitably GROW and SCALE your Shopify store with...2022-06-0834 minWinning With ShopifySegmenting Your Data To Increase Revenue From All ChannelsThis week on the show we are joined by John Chao, the CEO of Tresl to talk all things data and how use it to increase revenue from all channels! Nick and John discuss how brands are focusing more on retention and lifecycle subscriptions this year, the importance of having a single source of truth for your data and much more!You can check them out here:Tresl website: https://www.tresl.co/?utm_source=podcast&utm_medium=referral&utm_campaign=wwsSegments app: https://apps.shopify.com/segments?utm...2022-06-0241 min
SEO Success StoriesEpisode 13: SEO Success Stories with Lindsay Sakraida“I think one of the biggest challenges [facing SEOs in 2022] is one of the biggest opportunities as well: organic marketing has a real opportunity to push for and get buy-in for further investment.”Lindsay Sakraida is currently the Director of Content Marketing at Yotpo, a cloud-based content marketing platform for e-commerce businesses that allows users to collect user-generated content and use that content to build a brand.But don’t call Yotpo a ‘unicorn’ - the company prefers to be referred to as a ‘flamingo:’ a real animal, because Yotpo provides real value. ...2022-05-0935 min30 Minutes of GrowthS1 EP8: Cody Plofker on Building a Beauty Brand | Growth Marketing | Jones Road BeautyCody Plofker is the marketing genius behind Jones Road Beauty, founded by cosmetics giant, Bobbi Brown. He knows exactly what it takes to build a brand and he’s got 3 playbooks for you.When you’re the son of beauty empire founder Bobbi Brown, you’re already under pressure, but Cody Plokfer is a marketer at the top of his game. Tasked with growing a new, clean makeup brand, Jones Road Beauty, Cody isn’t afraid to jump on trends and experiment.Alex and Cody race through 30-minutes of the most relevant and actionable insights you’ll f...2022-05-0325 min
Data Engineering PodcastEvolving And Scaling The Data Platform at YotpoSummary
Building a data platform is an iterative and evolutionary process that requires collaboration with internal stakeholders to ensure that their needs are being met. Yotpo has been on a journey to evolve and scale their data platform to continue serving the needs of their organization as it increases the scale and sophistication of data usage. In this episode Doron Porat and Liran Yogev explain how they arrived at their current architecture, the capabilities that they are optimizing for, and the complex process of identifying and evaluating new components to integrate into their systems. This is an...2022-05-021h 04