Shows
You Should Talk ToAmeetess Dira -- CMO at PetzeyIn this episode of YouShouldTalkTo, our host Daniel Weiner sits down with CMO of Petzey, Ameetess Dira, for a forward-looking conversation about leadership, marketing, agency partnerships, and the responsibility brands have to operate with purpose. At the core of Ammetess’s work is the drive to choose intention over noise and clarity over chaos. There is already so much bad in the world, and the economy has been so weird this year, so it’s important to Ameetess that she seeks goodness and good people every day - including at work.Th...
2025-12-2935 minYou Should Talk ToKurt Uhlir -- CMO at ez Home Search on CMO's as Operators and Changing an Entire IndustryIn this week’s episode of YouShouldTalkTo, Kurt Uhlir shares his philosophy about marketing. It’s about trust, curiosity, and partnership. In today’s rapidly changing marketing landscape, it’s easy to get distracted by the latest dashboards, metrics, and buzzwords. But in reality, we need to be thinking about the big picture, rather than who gets credit for every little win.Kurt Uhlir opens the show with an incredible reality check: most people who call themselves marketers aren’t truly practicing marketing. Too often, professionals default to playing it safe - focusing on surface-le...
2025-11-0845 minYou Should Talk ToJeff Jenkins -- CMO, on things changing and staying the same all at once.In this week’s episode of YouShouldTalkTo, Jeff Jenkins shares what keeps him up at night as a CMO and how he looks to the younger generation for ideas on keeping consumers' attention. In an industry that’s constantly evolving, one thing is very clear: the pace of change isn’t slowing down. Marketing today is shaped by innovation that moves at lightning speed In essence, they are being asked to do it all, all at once, right now.For leaders like Jeff, navigating this new era means embracing change with curiosity rather than fear...
2025-10-3043 minYou Should Talk ToAngela Johnson -- Chief Strategy + Innovation Officer at Edible BrandsIn this week’s episode of YouShouldTalkTo, Angela Johnson shares her sharp insights on what it takes to thrive as a marketing leader in today’s increasingly fast-paced marketing world. From redefining customer engagement to reimagining internal leadership, Angela offers an in-depth look at how brands can stay relevant, resilient, and rooted in purpose as they move into the new year and beyond. Marketing is no longer about capturing attention by any means necessary. Today’s audience doesn’t want brands to interrupt their lives - they want them to enhance them. Angela emphasizes that the strongest marketing strategi...
2025-10-1433 minYou Should Talk ToTony Billmeyer, CMO at Show-Me OrganicsIn this week’s episode of YouShouldTalkTo, Tony Billmeyer and Daniel Weiner dive into what it’s like to create and execute marketing strategies in the cannabis industry. The cannabis industry is standing at a pivotal moment. With federal legalization looming as a possibility, the question is less about “if” and more about “when.” Timing and structure will shape the path forward, but the real advantage belongs to the businesses preparing today. Preparation means more than waiting for the green light. It means looking ahead, thinking about how your brand should show up years from now, and setting the foundation f...
2025-09-0745 minYou Should Talk ToNandini Anitha Nandakumar -- Global Marketing Director, Smirnoff at Diageo on Trust, Respect, and RelationshipsIn this week’s episode of YouShouldTalkTo, industry leaders Nandini Anitha Nandakumar and Daniel Weiner dive into the realities of today’s marketing landscape. Marketers have the difficult task of capturing their audience's attention while still staying true to their core brand. On top of that, consumers in the beverage industry aren’t exactly loyal; they have so many options that they don’t have to be. Consumer connection is key, period. Instead of being distracted by endless comparisons to competitors, Nandini is doubling down on controlling what they can control by making themselves as relevant as possible t...
2025-08-1331 minYou Should Talk ToJosh Martin, Director of Social Media & Community Management at Church's Texas Chicken: Sales Over Night, Brand Over TimeIn this week’s episode of YouShouldTalkTo, Josh Martin and Daniel Weiner explore what it really takes to create standout social media marketing in an era dominated by fast content, algorithmic noise, and brand FOMO. Josh kicks things off with a very strong opinion about repurposing content: yes, reuse it, but make it native. Simply copying and pasting won’t cut it anymore. A post that works for Instagram might flop on LinkedIn or TikTok. Success on social media comes from making the effort to understand the culture of each platform and matching the conte...
2025-06-2333 minYou Should Talk ToMakoto Rheault-Kihara, VP of Growth at Hopper: Data is powerful, but so is tasteIn this episode, we’re talking to Makoto Rheault-Kihara, VP of Growth at Hopper. Marketing in the travel industry is changing in more ways than one. Leaders are looking into streamlining the travel booking process as much as possible. This means using every tool to their advantage, including AI.The travel marketing world has exploded with possibilities now that AI has been introduced to the industry. Internal teams and external partners are working on streamlining the travel booking process across all platforms, and in Makoto’s opinion, that means relying on the engineering team as m...
2025-06-1647 minYou Should Talk ToHillary Settle, VP of Digital at Hanky PankyIn this episode of YouShouldTalkTo, we sit down with Hillary Settle, VP of Digital at the iconic undergarment brand Hanky Panky, to talk about how modern marketing is evolving and what that means for brands that want to stay relevant. From AI strategy to influencer marketing, Hillary brings a refreshingly honest take on what’s working, what isn’t, and why getting back to the basics of human connection is more important than ever.With a background that spans both creative strategy and performance marketing, Hillary shares how she’s naviga...
2025-05-1839 minYou Should Talk ToJeff Crow, CEO of Tap Mango -- More is Missed By Not Looking, Than By Not KnowingIn this episode our host Daniel Weiner sits down with Jeff Crow, CEO of TapMango. He shares his wisdom about the best marketing strategies he’s seen, including how we can improve the role of marketers for 2025, the radical impact of AI, and the timeless importance of strategy, storytelling, and courage in leadership. Jeff kicks off with a strong stance on AI, one that I have to agree with. While many people in C-Suite positions see it as a replacement for creative work, Jeff believes its true power lies in reinforcing the value of hum...
2025-04-1838 minYou Should Talk ToJustine Fisher, VP of Marketing at bartaco on Duck Tacos + Marketing AttributionIn this episode of YouShouldTalkTo, host Daniel Weiner sits down with Justine Fisher, VP of Marketing at bartaco. From teaching marketers to speak fluent "finance" to breaking free from cookie-cutter creative briefs, Justine shares incredible gems of information for anyone trying to thrive in today's hyper-saturated marketing world. With experience that spans successful restaurant brands and teaching marketing courses at NYU, Justine shares her perspective on how marketers can drive real impact through calculated risk-taking, stronger alignment with finance, and more human-centered agency partnerships.Standing out in today’s saturated market is no small feat. Throughout the ep...
2025-04-1226 minYou Should Talk ToRobert Dimson, AVP of Product Marketing, Cox Automotive, Inc. -- Go Bold or Go HomeIn this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Robert Dimson, Associate Vice President of Product Marketing at Cox Automotive, Inc. We are a quarter of the way into the new year, and 2025 has still proven to be a bit more unstable than we’d like it to be. Consumer spending is still down, the idea of a recession is still looming, and it’s getting harder and harder to get social media content to stand out. Luckily, Robert has decades of experience in the marketing industry and is on the show this week to share what he's...
2025-04-0545 minYou Should Talk ToT.R. Wilhoit -- VP, E-Commerce at Case•Mate, The Internet is ExhaustingIn this episode of "YouShouldTalkTo," our host Daniel Weiner chats with T.R. Wilhoit, VP of ECommerce at Case-Mate. The internet is now a huge part of our lives and that means it’s a huge part of ecommerce. We not only have to keep up with the ever-changing trends, but we also have to see which evergreen strategies are actually still evergreen. To get ahead, we’re speaking to someone who's been in the industry for years, both on the brand side and the agency side. One hot take he has may shock you...
2024-11-2042 minYou Should Talk ToJoe Artime, VP of Marketing at Moe's Southwest GrillIn this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Joe Artime, VP of Marketing at Moe's Southwest Grill. As a VP, Joe knows that his job is all about finding the right balance between two extremes in order to get the job done. For example, when asked about the phrase ‘doing more with less,’ he encourages marketers to consider it a time for growth. While budgets are leaner, taking on a role that could bring incredible results to your team could be a great way to show off your skills to your team lead. This just might be t...
2024-10-0737 minYou Should Talk ToMark Huber, VP of Marketing at UserEvidenceIn this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Mark Huber, VP of Marketing at UserEvidence. Trusting your gut has been a recurring theme in this podcast and Mark’s episode is no different. No matter how good the numbers are, it’s the human element that helps you and your company stand out. Mark has found this to be true in marketing and in life. Mark gets tons of agencies cold calling and reaching out to him asking for a meeting. Most of the time the answer is no. But if he ca...
2024-10-0222 minYou Should Talk ToSteph Hoppe, Vice President Omnichannel Marketing at Casey'sIn this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Steph Hoppe, the Vice President Omnichannel Marketing at Casey's. Casey’s is a well-known Midwest giant and they are currently launching a brand new coffee venture. Steph and her team have been pouring over the data they’ve collected for weeks. But she’s also realizing that sometimes you have to ignore the data and trust your gut. Having the skill to trust her gut has been such an asset to her and her team. For example, the data they collected is incredibly useful, but it would h...
2024-09-2327 minYou Should Talk ToKimberly Bean, VP of Integrated Marketing + Menu Strategy at Papa Johns on Pizza + InnovationIn this episode of "YouShouldTalkTo," our host Daniel Weiner chats with Kimberly Bean, the VP of Integrated Marketing + Menu Strategy at Papa Johns. Kimberly has had an unconventional career path, having worked in operations before pivoting to marketing. Nevertheless, she’s glad that she did. She loves introducing people to newer and tastier experiences with Papa Johns. Kimberly is an innovator who knows her audience, and today, she’s sharing a few tips and tricks she’s picked up as a VP of Marketing. Now, we do have to address the elephant in the room - y...
2024-07-1641 minYou Should Talk ToJennifer Hopkins, SVP of Marketing at Sonar -- But, what if it was YOUR money???In this episode of "YouShouldTalkTo," our host Daniel Weiner chats with this week’s guest Jennifer Hopkins, the SVP of Marketing at Sonar. Jennifer is a powerhouse in the marketing industry and has personally witnessed how much the industry has changed over the years. Everything from cold calling to consumer spending is completely different from when she started. One thing that stood out to her was how and why marketers are using the company’s budget. She shared an incredibly insightful story about a manager who asked a marketer if they would spend $100,000 of their...
2024-07-0635 minYou Should Talk ToNicolle DuBose, CMO at Playa BowlsIn this episode of "YouShouldTalkTo," host Daniel Weiner chats with Nicolle DuBose, CMO of Playa Bowls. Nicolle has an incredible wealth of industry knowledge and joined us this week to shed light on the importance of staying connected with customers and adapting to the ever-changing landscape of technology. And we’re not just talking about AI! Automations are becoming a bit too distracting. It’s time to prioritize our team over all these new technologies. Nicolle emphasizes the value of returning to simple, feel-good marketing tactics that truly resonate with customers. She believes that, despi...
2024-06-1036 minYou Should Talk ToJessica Garrett, CMO at Zone & Co.In this episode, Jessica Garrett, Chief Marketing Officer of Zone & Co., shares why we should get back to basics and her horror show of an agency experience...prior to finding YouShouldTalkTo :)Jessica hired an agency to build a whole new website for her company, and when they ignored their own mistakes, they expected her to pay for it! Nowadays, Jessica has had more experience asking her colleagues for recommendations when it comes to hiring an agency. And every single time she asks, there’s always someone willing to hop on a call and give th...
2024-05-2340 minYou Should Talk ToKimberly Morales, Senior Director of Brand Marketing at Miller's Ale HouseIn this episode, Kim Morales, Senior Director of Brand Marketing at Miller's Ale House, joins our host Daniel Weiner. Kim shares some advice for agency owners, her thoughts on in-person vs remote work, and insight into the future of TikTok. Kim assures us that these turbulent times are manageable. She encourages marketers to keep their consumers at the heart of everything they do and that focusing on the consumer is the most important business strategy in any climate. Daniel agrees that sometimes marketers focus too much on what they want rather than on what th...
2024-05-0439 minYou Should Talk ToRachel Layton Smith -- VP of Marketing at Sky ZoneIn this episode, Rachel Smith, VP of Marketing at Sky Zone, joins our host Daniel Weiner. Rachel shares insights from her journey from being a radio host to her current role in marketing, reflects on changes in consumer behavior throughout her career, and why you shouldn’t take things personally in this industry. Their conversation kicks off with Rachel's observation about the shift in marketing strategies companies need to make to reach younger generations. She advocates for more sincerity and storytelling in content to address fatigue from constant sales pitches. Rachel emphasizes the importance of adapting to mee...
2024-04-1152 minYou Should Talk ToBrandy Blackwell, VP of Marketing at Another Broken Egg. Loyalty + Brunch.In this episode of YouShouldTalkTo, Daniel Weiner sits down with Brandy Blackwell, VP of Marketing at the Another Broken Egg Cafe. Brandy is a strategic powerhouse all about optimizing her marketing strategy in 2024 and beyond. Marketing has changed drastically in this post Covid world and one of the things Brandy noticed is that people are aging into their social media platforms. Boomers and Gen Xers are on Facebook. You can’t even find a 20-something-year-old on Facebook. And 20 somethings and younger are on TikTok. Knowing where your audience is on social media will be a g...
2024-03-1440 minYou Should Talk ToErin Levzow, CMO at Museum of Ice Cream -- Prepare to be SpontaneousIn this episode of YouShouldTalkTo, Daniel Weiner sits down with Erin Levzow, CMO of the Museum of Ice Cream. Erin shares all the ins and outs of being a CMO for a company that sells joy. Erin says that one of her favorite things about marketing is that it can be incredibly algorithmic. She can take a look at the data and know what she needs to do based on their findings. If the audience does this, she’ll do that. And she finds that she can be more creative with this mathematical thinking. As the...
2024-02-2829 minYou Should Talk ToMonica Fleury, CMO of 100 Coconuts -- Agencies are (Coco)nuts...sometimes, brands, too.In this episode of YouShouldTalkTo, Daniel Weiner sits down with Monica Fleury, CMO of 100 Coconuts. Monica tells us all about the changes coming to the marketing industry. She’s provided profound insights into the ever-evolving landscape of marketing, including the fact that customers care about what brands care about. Customers want to know what a brand stands for and if they can align with their values. 100 Coconuts, for example, prides itself on authenticity and sustainability. While that would usually live within the company’s mission statement, marketers are now making that information readily available to their customers becau...
2024-02-2239 minYou Should Talk ToKacie Jenkins, SVP of Marketing at Sendoso -- Who Doesn't Love a Thoughtful Gift?In this episode of YouShouldTalkTo, Daniel Weiner sits down with Kacie Jenkins, the SVP of Marketing at Sendoso. Jenkins shares her unique insights on marketing for an AI-based company and how to manage all the different moving parts. She shares a particularly traumatic story of working with an agency that was way in over their heads and resulted in the company’s website crashing right in the middle of a product launch. While it was a traumatizing experience, Jenkins says that the event pointed out specific red flags within the agency that she can look for in the...
2024-02-1636 min
The GTMnow PodcastGTM 72: Avoiding Agency and Fractional Roulette: How to Pick the Right Partner with Daniel WeinerDaniel Weiner is a former agency executive turned Founder. He started YouShouldTalkTo in 2020 amidst the madness of the pandemic and 3 years later has turned it into a 7-figure business. He also hosts a podcast and private CMO dinners in Atlanta. Outside of work he enjoys all things food/cooking, playing basketball, and working on renovating his loft.What You Will Learn:How to assess what type of external support is the best fit is for you (agency/fractional/freelancer). Insight behind the story of founding a company during the 2020 pandemic. Why your network is yo...
2023-12-1254 minYou Should Talk ToHelen Piña, VP of Marketing at White Cup on THE BEST DAMN RFP PROCESS THERE EVER WAS!In this episode of You Should Talk To, host Daniel Weiner sits down with Helen Piña, the VP of Marketing at White Cup. Helen dives deep into the world of CRM solutions tailored specifically for distributors. She emphasizes the significance of having a CRM that addresses the unique needs of distributors, given the vast array of generic CRM options available in the market.Helen passionately shares her belief in the importance of product marketing. She argues that a strong product marketing foundation is essential for any marketing endeavor to succeed. Without understanding the t...
2023-10-2434 minYou Should Talk ToRobert Berris -- CIO at Brightwell, on RFP's and InnovationIn this episode of YouShouldTalkTo, Daniel Weiner sits down with Robert Berris, the Chief Innovation Officer at Brightwell. They cut through the noise and get real about the challenges and opportunities in innovation. Berris brings a fresh take on co-creation, emphasizing the need for client collaboration from the get-go.The conversation shifts gears to the often-dreaded RFP process. Both agree it's broken. Berris offers a no-nonsense approach: no decision-maker in the room, no proposal. It's that simple. He argues for a process that values meaningful questions over price tags.Lastly, they delve into the complexities...
2023-10-2155 minYou Should Talk ToJami Horowitz -- VP of Marketing at Surcheros on earning the right to have some fun in marketingIn this episode of YouShouldTalkTo, host Daniel Weiner sits down with Jami Horowitz, the VP of Marketing at Surcheros. Jami emphasizes the importance of prioritizing needs when seeking partnerships and offers insights into the evolving landscape of agencies. She believes that while agencies are abundant, finding the right fit is crucial for brands. Jami also dives into her role at Surcheros, a growing brand with a unique niche in college towns. She discusses the shift from Quick Service Restaurants (QSR) to the rise of fast-casual dining, emphasizing the value of customization in the latter....
2023-10-2136 minYou Should Talk ToMatthew Kobach - VP of Marketing at Slice, on Pizza, Passion, and the rise of the creator/influencerIn the latest episode of YouShouldTalkTo, host Daniel Weiner engages with Matt Kobach, the VP of Marketing at Slice. Matt demystifies Slice, highlighting its distinctiveness from other delivery giants like Uber Eats and DoorDash. He emphasizes the critical role of understanding the customer and the product in successful marketing.Matt shares insights from his professional journey, touching on the importance of taking pride in one's work. He recalls his days as a golf caddy and lawn mower, drawing parallels to the satisfaction he feels in executing a well-crafted marketing campaign. The conversation underscores the value of dedication...
2023-09-0552 minYou Should Talk ToJason Moskal, SVP of Marketing at Randstad on the importance of diversity of thought and experience in marketingIn the latest episode of YouShouldTalkTo, Daniel Weiner sits down with Jason Moskal, the SVP of Marketing at Randstad. Jason dives deep into the evolving landscape of consumer sentiment. He sheds light on how many brands, despite their efforts, seem to be missing the mark in truly understanding their customers.Jason emphasizes the pitfalls of the "me too" approach in marketing. He believes that to truly resonate, brands need to be in tune with the unique needs and desires of their audience. It's not just about following trends but about forging genuine connections.In a...
2023-08-1653 minYou Should Talk ToJeff Perkins, CMO at Greenlight Guru on 'not sucking at marketing'In this episode of YouShouldTalkTo, Daniel Weiner sits down with Jeff Perkins, the CMO of Greenlight Guru. Jeff shares his unique insights on the role of specialized agencies in marketing. He advocates for their use in specific tasks but also sees potential in their ability to tackle diverse projects.Jeff, however, cautions against the idea of a truly full-service agency. He argues that the complexity of marketing makes this an unrealistic expectation. It's a candid take that challenges conventional thinking in the industry.The conversation takes a sharp turn as...
2023-07-091h 07You Should Talk ToTom Spaven, VP of Marketing at Goodwipes on the return to brand buildingIn this episode of YouShouldTalkTo, host Daniel Weiner sits down with Tom Spaven, VP of Marketing at goodwipes. Tom shares his candid perspective on the marketing industry, asserting that everyone is essentially "winging it" due to the constant changes and challenges in the field. Instead, he encourages marketers to be more creative and to stand out, likening it to being the "purple cow" in a field of regular cows.The conversation takes a deep dive into the current economic climate and its impact on consumer spending. Tom argues that consumers are still spending, but...
2023-06-0646 minYou Should Talk ToKaylin Durham -- Chief Marketing & Digital Officer at Aaron's + BrandsMart USAIn this episode of YouShouldTalkTo, host Daniel Weiner sits down with Kaylin Durham, Chief Marketing & Digital Officer of Aaron's and BrandsMart USA. Kaylin shares her journey from being an "agency rat" to leading marketing for two major brands. She discusses the shift in consumer behavior over the years, emphasizing the increased expectations of shoppers for curated and personalized experiences.Kaylin also delves into the importance of agency partnerships in marketing. She talks about the balance between relationship-building and delivering quality work. Kaylin stresses that brands must invest time in providing agencies with the context they need to...
2023-06-0142 minYou Should Talk ToTara Robertson, CMO of Bitly, on Effective Marketing and Embracing AIIn this episode, we dive into a rich discussion with marketing maven, Tara Robertson, exploring the landscape of modern marketing. Tara shares her insights on the importance of customer research, asserting that understanding your customer's pain points is paramount to creating effective marketing strategies. She emphasizes the value of data-driven decisions and highlights the crucial role of strong client-agency partnerships.As the conversation progresses, Tara articulates her excitement about the rising influence of artificial intelligence (AI) in marketing. She contends that ignoring the growing impact of AI could be detrimental, urging marketers to stay...
2023-05-2252 minYou Should Talk ToJamie Walker, EVP of Marketing at Keyfactor on Navigating Agency ChallengesIn this episode, host Daniel Weiner invites Jamie Walker, EVP, Marketing of Keyfactor, to discuss the journey and success of her digital marketing agency. Jamie shares her experiences on how Keyfactor has thrived in a competitive market and emphasizes the importance of building trust with clients, ensuring data privacy, and being transparent in their operations.The conversation delves into the unique challenges faced by digital marketing agencies and how Jamie has tackled them head-on, making tough decisions and embracing change for the betterment of her company. Jamie also reflects on the role of data...
2023-05-1551 minYou Should Talk ToBryan Law, CMO of ZoomInfo on developing a successful client <> agency relationshipDeveloping a successful client-agency relationship takes time and dedication, and it requires open communication, transparency, and mutual trust. But above all, a client-agency partnership is a two-way street. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Bryan Law, the chief marketing officer of ZoomInfo. They talk about what it takes to create a strong partnership, how both parties can work together on making a client-agency relationship work, and the importance of being receptive to feedback in these partnerships.Guest-at-a-Glance💡 Name: Bryan Law, Chief Marketing Officer of ZoomInfo💡...
2023-04-2450 minYou Should Talk ToAshley Remstad, VP of Marketing at HomebotToo many clients report negative experiences with external agencies. And whether that's because of communication hurdles or poor quality of work, agencies often get a bad reputation. But do all of them deserve to get a bad reputation? In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Ashley Remstad, the VP of Marketing at Homebot. They discuss the benefits of working with agencies, explain why trust is necessary, and share tips on creating authentic relationships.Guest-at-a-Glance💡 Name: Ashley Remstad, VP of Marketing at
2023-04-0748 minYou Should Talk ToKathy Neumann -- CMO at Rent.In this episode of YouShouldTalkTo, Kathy Neumann, CMO of Rent, explains why it is important to test before pulling back the budget, even during hard times. Kathy and our host Daniel Weiner get into the benefits of digital to brands and consumers and discuss the importance of agency-brand relationships, how to work with agency partners, and how to get the most out of them.Guest-at-a-Glance💡 Name: Kathy Neumann, CMO of Rent.💡 Noteworthy: Kathy is a strong marketing professional skilled in marketing, digita...
2023-03-2742 minYou Should Talk ToIvonne Kinser, VP of Marketing + Innovation -- Avocados from MexicoIn this episode of YouShouldTalkTo, Ivonne Kinser, the VP of Marketing and Innovation at Avocados From Mexico, explains why the Metaverse doesn't work for all brands and gets into the differences between the culture of a brand and the culture of an agency and their perspectives. Ivonne and our host Daniel Weiner discuss the importance of agencies and how you can successfully choose the right ones and work with them.Guest-at-a-Glance💡 Name: Ivonne Kinser, VP of Marketing and Innovation at Avocados From Mexico.💡 Noteworthy: Throughout her career, Ivonne has played leadership roles in mul...
2023-03-1342 minYou Should Talk ToKyle Lacy, CMO at JellyfishThe CMO leads brand management, marketing communications, market research, product marketing, distribution channel management, pricing, customer success, and customer service and manages the marketing team. And one of the primary responsibilities of a CMO is to bridge the gap between the company and technology by setting the requirements for the management of and access to customer data.But tech, in general, is having a rough time, with layoffs, etc. We have seen a lot of depressing news lately, and it's hard to get through this situation; it's hard for CMOs to manage the expectations of scared and worried teams.
2023-03-0642 minYou Should Talk ToSergio Pérez -- Senior Director of Omnichannel at BojanglesAgencies are only as good as the directions you give them, and client-agency relationships are much more likely to succeed if you set clear expectations and ground rules from the beginning. However, at the same time, you should also give your agency the space to be creative and innovative. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Sergio Pérez, the senior director of Omnichannel at Bojangles. They talk about the essential skills you should look for in an agency (especially within the food industry), how to allow for creativity, and how a cl...
2023-02-0241 minYou Should Talk ToNatalie Cunningham -- CMO at TerminusYour relationship with an external vendor is not particularly different from a relationship with your employee. You expect high-quality work, respect, and honesty from both parties. But when it comes to client-agency relationships, the lack of communication is the biggest deal breaker.In this episode of the You Should Talk To podcast, our host Daniel Weiner welcomes Natalie Cunningham, the CMO of Terminus. They talk about why having agency experience is a plus for employees, why it's important to always read the person you're working with, and the top things to look for in an external partner.
2023-02-021h 05You Should Talk ToCasey Terrell -- CMO of KrystalFinding a good agency partner is not an easy task, and there are many critical factors to consider when picking out a new vendor — from trust and honesty to quality of work and accountability. But in the end, it's your relationship with the agency that matters most. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Casey Terrell, the CMO of Krystal. They talk about why an agency should be an extension of your team, why you need to work with people you like, and how to build a successful client-agency relationship.
2023-01-241h 04You Should Talk ToMario Paganini -- VP of Marketing at StordEpisode SummaryFinding a reliable and trustworthy agency is never easy, and many different factors go into picking the best external vendor for your business. However, sharing the same values with your agency should be at the top of your list.In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Mario Paganini, the VP of Marketing at Stord. They chat about the benefits of working with smaller agencies, the importance of personal referrals, and the power of a strong client-agency relationship.Guest-at-a-Glance💡 Name: Mario Pag...
2023-01-231h 04You Should Talk ToOlga Andrienko -- VP of Brand Marketing at SemrushIn this episode of YouShouldTalkTo, our host Daniel Weiner welcomes Olga Andrienko, the VP of Brand Marketing at Semrush. Olga and Daniel get into the concept of gated content and the importance of agencies. They discuss building a brand, building a personal brand, and the difference between big agencies and smaller, specialized agencies.Guest-at-a-Glance💡 Name: Olga Andrienko, VP of Brand Marketing at Semrush.💡 Noteworthy: With her team, Olga has built one of the most substantial international communities in the online marketing industry and has expanded Semrush’s brand visibility worldwide, entering...
2022-12-1944 minYou Should Talk ToDrew Brucker -- VP of Growth at LassoIt's not uncommon for marketing agencies to present their offer as one of a kind. But, in reality, it doesn’t always work like that, as they often come across a client whose expectations they cannot meet. Therefore, the key to success lies in honesty and specializing in one or two things that will make an agency worth considering.In this episode of YouShouldTalkTo, we are joined by Drew Brucker, the VP of Growth at Lasso. Drew explains what makes a successful client-agency relationship and the metrics marketing teams should focus on in the future, such as RO...
2022-12-1557 minYou Should Talk ToDavid Manders Jr. -- WaterCraft Advertising Supervisor at Yamaha Motor Corporation, USAIncreasingly, businesses are seeing the benefits of partnering with a good marketing agency. But only some are open to suggestions or allow the agency to take the lead. Of course, as a client, you will have the final say, but encouraging open communication will help you take a project/campaign to the next level. In this episode of YouShouldTalkTo, David Manders Jr, the WaterCraft Advertising Supervisor at Yamaha Motor Corporation, USA, joins our host Daniel Weiner to discuss the key to a solid and successful client-agency relationship. David shares what it was like working at an agency a...
2022-12-0655 minYou Should Talk ToJason Schulweis -- former EVP, Brand Partnerships + Creative Studio at Morning BrewBrands cannot achieve everything alone, so their external agency partners are essential. And agencies could provide brands with more creativity, better design, decisive leadership, technical capabilities, etc.But for a successful partnership between a brand and an agency, both parties must have mutual understanding and trust. This is why companies are increasingly moving towards smaller, independent agencies. Thus, companies with different experts establish a solid and open relationship.In this episode of YouShouldTalkTo, our host Daniel Weiner welcomes Jason Schulweis, former EVP, Brand Partnerships & Creative Studio at Morning Brew...
2022-11-2750 minYou Should Talk ToKammie Kasten -- Director of Marketing at FireRock Building MaterialsBranding decides how your audience feels about your company. A great promotion or marketing campaign may be enough to get a new customer through the door, but how that customer thinks about the brand determines whether or not they'll return. And many agencies can help you with that.While a lot of agencies are good at certain things, 80% of them wouldn't be suitable for you. Good agencies take care of the process, communication, and don’t miss deadlines — and if they do miss them for some reason, they explain why it happened. Even today, because of that, smal...
2022-11-2751 minYou Should Talk ToHedy Payghambari -- Head of Digital Growth at Blaze PizzaA successful client-agency is based on mutual communication and trust, but there are so many other factors, like proactiveness and creativity, that go into a successful client-agency collaboration. However, at the end of the day, the agency you choose to partner with should make your life easier.In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Hedy Payghambari, the head of digital growth at Blaze Pizza. They chat about the importance of industry knowledge and persistence in an agency, how to find strong agency referrals, and whether one agency can do everything for you.
2022-11-0446 minYou Should Talk ToTori Barlow -- VP of Marketing at AllboundA good agency partner is often hard to find, and if you want to make your client-agency partnership work, you need to look for expertise and professionalism. But it's not only about the quality of work; it's also about the client-agency experience.In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Tori Barlow, the VP of marketing at Allbound. They chat about the four critical aspects of a good agency, the importance of personalization, and why specialized agencies are better than full-service agencies. Guest-at-a-Glance💡 Name: Tori Barlow VP of Mark...
2022-11-0446 minYou Should Talk ToLeigh Chesley, Chief Customer Officer at Longbow Advantage: From VP to C-SuiteEvery company aims for a good reputation and puts a lot of effort into creating it. The same is the case with marketing agencies. But, it's a matter of luck to find one agency that can close every gap. Therefore, asking for recommendations is the number one thing to do, especially if you are a first-time agency seeker. In this episode of YouShouldTalkTo, Leigh Chesley, the chief customer officer at Longbow Advantage, joins our host Daniel Weiner to share her experience with finding the right agency. They talk about where and how Leigh searches for agencies, the q...
2022-10-281h 01You Should Talk ToAllison Sparks, Head of Marketing at Shameless Pets -- Learning How Your Community Can Help You Find a Good AgencyEpisode SummaryThe client-agency relationship is a two-way street, and many factors go into building a strong relationship with an external agency. But mutual trust is critical; so, prioritize trust and transparency over everything else if you want to make your partnership work long-term. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Allison Sparks, the head of marketing at Shameless Pets. They discuss the importance of mutual trust, finding a good agency, and why honesty is the best policy.Guest-at-a-Glance💡 Name: Allison Sparks, Head of mark...
2022-10-2334 minYou Should Talk ToJennifer Chasteen, CMO at Synergy HomeCare -- How to Make Your Agency Experience Smooth and SuccessfulNot all client-agency relationships work out. And if you've ever worked with an external agency, you know that there's a lot that goes into building a successful partnership.But transparent communication is one of the most critical aspects of creating a good agency experience. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Jennifer Chasteen, the CMO of Synergy HomeCare. They chat about the importance of mutual communication, how to hire the best of the best for your company, and why agency misalignment is the most common problem when outsourcing tasks.
2022-10-2332 minYou Should Talk ToJodi Lebow, Director of Marketing, Global Demand Center at Hexagon -- How to Make an Agency Feel Like a Part of Your TeamFinding an external vendor is not an easy task, and you have to dig deep to find someone who truly meets your expectations.But there are many different types of agencies and approaches to choose from; so, how do you choose the right one for your company?In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Jodi Lebow, the director of Global Demand Gen at Hexagon. They talk about why there's no one-size-fits-all agency, why a generic approach never works out in business, and how to develop a long-term relationship with your...
2022-10-2329 minYou Should Talk ToKathleen Booth, SVP of Marketing at Pavilion -- Community is the new GoogleCommunity is very important, and as our guest aptly puts it, communities are the new Google.Therefore, as a business, if you want to be known within a community, you have to build a strong brand for yourself.In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Kathleen Booth, SVP of Marketing at Pavilion. They talk about the rise of communities in the last few years, why they are no longer old boys' networks, and why brand affinity is so crucial. Guest-at-a-Glance
2022-10-0556 minYou Should Talk ToBecky McLaughlin of WithMe, Inc. -- How to Build a Good Client-Agency RelationshipWhen a company is looking to outsource work, it aims for a top-quality agency employing first-class professionals. But alongside quality work, mutual respect and trust turn a one-time collaboration into a long-term partnership.Therefore, building a culture of open communication is critical as it allows both parties to be clear about what is expected from whom and the steps required for reaching the desired outcome. In this episode of YouShouldTalkTo, Becky McLaughlin, the director of marketing at WithMe, Inc., joins our host Daniel Weiner to discuss how she chooses agencies, w...
2022-09-2331 minYou Should Talk ToAlan Magee, VP of Marketing at Empire Portfolio Group -- How to Choose the Right AgencyAccording to Alan Magee, VP of Marketing at Empire Portfolio Group, big brands will always need general agencies, but most smaller, mid-sized brands are looking for partners who are experts in their niche.In this episode of YouShouldTalkTo, Alan gets into the difference between marketing for big brands and individual franchisees and how the marketing field has changed over the years. Alan and our host Daniel Weiner discuss agencies, positive and negative experiences with them, and challenges with agency relationships.Guest-at-a-Glance💡 Name: Alan Mag...
2022-08-3155 minYou Should Talk ToBulbul Hooda, CMO of Vella Bio – How to Hire the Right Agency for Your BusinessWorking with an agency is a huge time-saver as it allows you to focus on your expertise instead of jumping through hoops to do everything by yourself.But it takes patience to find the right agency to join forces with. In this episode of the YouShouldTalkTo podcast, our host Daniel Weiner welcomes Bulbul Hooda, the CMO of Vella Bio, to discuss the benefits of working with an external partner. They talk about the importance of trust, why you should always prepare project briefs, and what not to do at your first client meeting.
2022-08-2743 minYou Should Talk ToHow to Build a Successful Relationship With an Agency – Nicole Wojno Smith of TackleTo be successful in any industry, you need people, processes, and tools. But not all companies, especially at the beginning, have enough resources to do everything in-house. Therefore, they turn to agencies and freelancers to help them fill in the gaps.In this episode of YouShouldTalkTo, Nicole Wojno Smith, VP of Marketing at Tackle, joins our host Daniel Weiner to discuss company-agency/freelancer relationships. Nicole shares her professional background and makes a comparison between working for an agency and being in a position that requires partnering with agencies. They also talk about the value...
2022-08-0829 minYou Should Talk ToCristy Garcia, CMO of impact.com: Three Key Ingredients of a Successful Partnership: Authenticity, Shared Goals, and Communication...Episode SummaryCollaboration between a company and a creative agency or a freelancer is inevitable these days. But finding a high-quality and trustworthy agency or an individual can be challenging. Thus, it is critical for any business to look for a team that invests in client-agency relationships. After all, a good relationship results in the desired end product. In the first episode of YouShouldTalkTo, our host Daniel Weiner welcomes Cristy Garcia. Cristy is the CMO of impact.com, the leading partnership management platform supporting the full life cycle of any partnership.C...
2022-07-2520 min
Inbound Success PodcastHow to choose the right marketing agency Ft. Daniel WeinerWorking with an agency can be a great way to get valuable strategic advice, get more done, and get better marketing results—but finding the right agency partner isn't always as easy as it might seem. This week on The Inbound Success Podcast, YouShouldTalkTo founder Daniel Weiner digs into the dynamics that make for a successful agency-client relationship. Daniel has built his career on helping match brands with the perfect agency for them, and he's seen what works and what doesn't. Check out the full episode, or read the transcript below, to learn mo...
2021-03-1540 min