Shows
PPC with YRV DynamicsGoogle Ads: Why Most Freelancers Miss the MarkYousaf Yunes discusses the critical importance of understanding client sales and the competitive landscape in freelance services. He emphasizes the need for quality over cost when hiring freelancers, particularly in managing PPC campaigns. The discussion delves into diagnosing common issues with ad campaigns and conversions, highlighting the difference between consulting and agency services. Yousaf advocates for a retainer model as the most effective way to scale a business, especially in competitive industries like restaurants.
takeaways
If you don't care about your client sales, someone else will.
Sorting by the lowest bidder often leads to poor results.
Insanity is doing the...2025-06-1712 min
PPC with YRV DynamicsSkill-Up Using Chat GPT: Courses and SKOOL Will Be Obsolete Yousaf Yunes discusses his recent experiences with Google Marketing, enhanced conversions, and the role of AI in learning. He reflects on how AI tools like ChatGPT can assist in skill development, particularly in digital marketing. Yousaf also explores the evolving landscape of online courses and mentorship, emphasizing the importance of hands-on experience and guidance in mastering complex topics like conversions and data analysis.
takeaways
Yousaf shares insights from his experience with Google Marketing and enhanced conversions.
He emphasizes the importance of cleaning up data signals for better conversions.
AI tools like ChatGPT can significantly aid in learning complex topics.
Courses...2025-06-0411 min
PPC with YRV DynamicsImpression Share Deconstructed: From my YouTube ChannelYousaf Yunes explains when to use Impression Share, its importance in lead generation, and how it relates to ad rank and budget. Yousaf emphasizes the need for a strategic approach to owning brand terms and optimizing campaigns for better performance.
takeaways
Impression Share is crucial for understanding ad visibility.
Lead generation strategies differ from e-commerce strategies.
Owning specific keywords in targeted areas is essential.
Ad rank is influenced by cost per click and quality scores.
A good impression share for brand terms is 75-80%.
Conquering brand terms is a cost-effective strategy.
High impression share without conversions indicates an issue.
Campaign...2025-05-2711 min
PPC with YRV Dynamics$100 a Week Consultants SUCK!
In this conversation, Yousaf Yunes discusses the critical nature of client relationships and the effectiveness of retainer agreements over traditional consulting models. He argues that consultants often provide limited value and emphasizes the importance of a comprehensive marketing approach that includes experimentation and creative strategies. Yousaf shares personal experiences and insights on achieving better business outcomes through effective client engagement and robust marketing practices.
takeaways
The best arrangement for client relationships is a retainer.
Consultants often provide limited value compared to retainers.
Charging low fees undermines the perceived value of services.
Effective marketing requires understanding complex metrics like ROAS.
Consultants...2025-05-2509 min
PPC with YRV DynamicsAnyone Can Do Meta Ads after June and Scale Easily? Yousaf Yunes discusses insights from John Moran and Meta's Advantage Plus advertising strategy. He explores the implications of these changes on media buying, the importance of creative strategy, and the evolving role of AI in advertising. Yousaf emphasizes the need for expertise in navigating the complexities of digital advertising, despite the lowered barriers to entry. He concludes with thoughts on the future of advertising and the ongoing demand for professional assistance in managing ad campaigns.
takeaways
John Moran is a respected figure in the advertising industry.
Meta's Advantage Plus will change how campaigns are run.
Creative strategy is crucial for...2025-05-1918 min
PPC with YRV DynamicsGroup M’s Big Move: What It Means for Agencies, Clients & Media BuyingYousaf Yunes discusses the recent announcement by Group M regarding the consolidation of agency brands into a single operating model. He explores the implications of this shift, including the centralization of buying processes, the evolving role of smaller agencies, and the future of digital marketing. Yousaf shares insights from his experience in the agency world, highlighting the challenges and opportunities that arise from these changes in the advertising industry.
takeaways
Group M is merging agency brands into a single P&L.
The role of agency brands is evolving to house dedicated client teams.
Centralizing buying can reduce operational costs.
Larger...2025-05-1211 min
PPC with YRV DynamicsWhen Deals Fall ThroughYousaf Yunes discusses the complexities of deal-making and the reasons why negotiations often fall through. He emphasizes the importance of transparency, setting clear expectations, and maintaining a strong position during negotiations. Yousaf shares personal anecdotes about his experiences with clients, highlighting the need for safeguards in business dealings to protect oneself from potential losses. He encourages listeners to reflect on their own experiences with failed deals and to learn from them.
Think about why deals fall through and reflect on your role.
Transparency in pricing can filter out unsuitable clients.
Document your work even if a deal doesn't go through.
...2025-05-1014 min
PPC with YRV DynamicsNever Pay for a Meta Blueprint CourseYousaf Yunes discusses the importance of the Meta Blueprint certification for marketers, emphasizing its difficulty and the value it adds to one's professional credibility. He shares his methodical approach to passing the exam through practice tests and understanding the underlying concepts rather than rote memorization. Additionally, he expresses frustration over individuals who monetize similar advice without proper attribution, highlighting the ethical considerations in knowledge sharing and the impact of charging for services on client engagement.
takeaways
Meta Blueprint certification enhances marketing skills and credibility.
The exam is challenging and requires a deep understanding of concepts.
Practice tests should be taken...2025-05-0409 min
PPC with YRV DynamicsPost Tax Evaluation for PPC Freelancers and AgenciesYousaf Yunes shares his experiences and insights on the importance of hiring an accountant for small businesses and freelancers. He discusses the process of finding the right accountant, the significance of building a good relationship, and the various tax strategies and deductions that can benefit business owners. Yousaf emphasizes the need for proper medical insurance and the importance of timely tax preparation to avoid last-minute stress.
takeaways
The next most important person you hire is an accountant.
It's crucial to find an accountant you feel comfortable with.
Paying taxes is not fun, but it's worth it.
Building a relationship with...2025-04-2708 min
PPC with YRV DynamicsPrepare for Disappointments in BusinessYousaf Yunes discusses the inevitability of disappointment in both personal and professional relationships. He emphasizes the importance of preparing for disappointment, channeling anger into creative outlets, and finding balance through healing practices. Yousaf shares personal anecdotes about friendships and business experiences, highlighting the significance of emotional intelligence and the need to build bridges rather than burn them in the face of adversity.
takeaways
Disappointment is a universal truth in relationships.
Prepare yourself for disappointment to mitigate its impact.
Channel negative emotions into creative outlets like content creation.
Finding balance through nature and loved ones can be therapeutic.
It's essential to...2025-04-0820 min
PPC with YRV DynamicsYouTube is the #1 Platform on Connected TVs Yousaf Yunes discusses the significant rise of YouTube as a dominant platform in TV usage, surpassing traditional networks like Disney and Netflix. He emphasizes the importance of views over subscriptions in the current digital landscape and highlights the shift in content consumption patterns. Yousaf also explores the future of user-generated content (UGC) and its implications for media companies.
YouTube leads in connected TV usage, surpassing traditional networks.
Subscription numbers are less relevant than actual views.
Content consumption patterns are shifting towards user-generated content.
Businesses should leverage YouTube for visibility and engagement.
YouTube's algorithm favors video completion rates over subscriptions.
The...2025-04-0713 min
PPC with YRV DynamicsYouTube Shorts Has Just Changed the Lead Gen GameYousaf Yunes, CEO and Founder of YRV Dynamics, discusses the recent changes to YouTube Shorts and their implications for organic lead generation. He highlights how the new view threshold allows creators to gain views more efficiently, especially considering TikTok's regulatory challenges. Yousaf emphasizes the importance of creating engaging content and leveraging the algorithm to maximize visibility and audience engagement on YouTube.
takeaways
YouTube Shorts has reconfigured the view threshold for videos.
Views are now counted as soon as a video starts playing.
The changes are a response to TikTok's regulatory challenges.
Creating engaging content is crucial for gaining views.
Shorts...2025-04-0616 min
PPC with YRV DynamicsClient Contracts: Designed so You Don't Get Ripped OffYousaf Yunes discusses lead generation challenges, emphasizing the importance of organic marketing strategies over paid advertising. He shares his experiences with solicitors in his WhatsApp group and highlights the need for businesses to focus on building contracts rather than just generating leads. Yousaf also stresses the importance of expertise in the industry and the necessity for businesses to understand their audience and market effectively.
takeaways
Organic marketing is more sustainable than paid advertising.
Building a strong online presence through content is key.
Contracts are more valuable than leads in business.
Understanding client needs is crucial for success.
Expertise in the i...2025-04-0513 min
PPC with YRV Dynamics60% of All Job Listings Are FakeYousaf Yunes discusses the current job landscape, emphasizing the challenges faced by job seekers, particularly those over 40. He advocates for small business ownership as a viable alternative to traditional employment, highlighting the importance of networking and leadership in navigating the job market. Yousaf also critiques the authenticity of job listings, suggesting that many are misleading and that personal connections are often more effective for securing employment.
takeaways
The job market is challenging, especially for those over 40.
Owning a small business can provide more opportunities than traditional jobs.
Many job listings are misleading and may not lead to actual employment.
Networking...2025-04-0414 min
PPC with YRV DynamicsIn-House vs Agency PPC Jobs: How They're StructuredYousaf Yunes discusses the dynamics of marketing careers, particularly the choice between working in-house or at an agency. He emphasizes the growing trend of in-house marketing roles, the importance of protecting corporate strategies, and the evolving landscape of digital marketing. Yousaf shares insights on how to build a successful marketing career, the value of agency experience, and offers practical advice for aspiring marketing professionals.
takeaways
In-house marketing roles are increasingly valuable.
Protecting corporate strategies is crucial for companies.
Agencies are losing clout due to digital marketing changes.
Training is a key strength of agencies.
In-house teams often have fewer layers...2025-03-2814 min
PPC with YRV Dynamics2025 Job Realities: This Economy is ToughYousaf Yunes discusses the current economic landscape, focusing on the challenges faced by job seekers and business owners. He highlights the disparity between corporate practices and the realities of the job market, particularly for recent graduates. The discussion also covers the impact of freelancing platforms on wages and the importance of negotiating salaries. Yousaf encourages listeners to consider side hustles as a viable option for financial stability and emphasizes the need for content-driven business strategies in today's economy.
takeaways
The economy is not as strong as portrayed by media.
Job seekers face intense competition in the current market.
Corporate practices o...2025-03-2721 min
PPC with YRV DynamicsBusy is GoodYousaf Yunes shares his journey of hard work and dedication in building his business. He reflects on the importance of being busy, becoming an expert in your field, and outworking the competition. Yousaf emphasizes that adversity can lead to opportunities and that true pride comes from building something great. He encourages listeners to take action and start their own businesses or side hustles, highlighting the fulfillment that comes from working hard for oneself.
takeaways
Busy is good; it signifies growth and opportunity.
To succeed in business, one must be an expert in their field.
Hard work and dedication are essential f...2025-03-2618 min
PPC with YRV DynamicsGoogle Ads Shopping: TargetingYousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of shopping campaigns, focusing on targeting strategies and ways to enhance conversions. He emphasizes the importance of using PMAX shopping feeds over standard shopping campaigns, the significance of audience segmentation, and practical tips for boosting conversions through reviews, SEO, and free shipping.
takeaways
Targeting is crucial for effective shopping campaigns.
PMAX shopping feeds are more efficient than standard shopping.
Audience segments can enhance ad performance.
SEO plays a vital role in product visibility.
Including customer reviews can significantly boost conversions.
Free shipping is an essential factor for customer satisfaction.
Campaign p...2025-03-2313 min
PPC with YRV DynamicsWall Street Journal: AI Taking over Ad Buying, My POVYousaf Yunes, CEO and Founder of YRV Dynamics, discusses the implications of AI in ad buying, emphasizing the importance of human expertise in managing campaigns. He highlights the current trends in digital marketing, particularly the rise of AI buying agents and PMAX campaigns, while cautioning against over-reliance on automation without expert oversight. The discussion also touches on the future of ad buying and the necessity of human operators in the process.
takeaways
AI will dominate ad buying, but expertise is crucial.
80% of digital media buys may be AI-directed by 2030.
Most ad campaigns fail due to lack of expertise.
High school s...2025-03-2209 min
PPC with YRV Dynamics"How Exactly Do I Set Up Add to Carts"Yousaf Yunes, CEO & Founder of YRV Dynamics, discusses the intricacies of connecting Add to Cart (ATC) functionalities within e-commerce platforms, particularly emphasizing the advantages of using Shopify. He explains the importance of establishing a solid organic traffic base before investing in paid advertising, highlighting new businesses' challenges in the digital marketing landscape.
takeaways
The question about ATC is more insightful than it seems.
Shopify is recommended for its ease of use and integration.
Building a website from scratch can be counterproductive.
CAPI (API) facilitates communication between platforms.
Connecting Shopify to Google services is straightforward.
Organic traffic is crucial before relying o...2025-03-2010 min
PPC with YRV DynamicsCaught a Conversion Thief In-The-Act Pt. IIYousaf Yunes discusses a troubling incident involving a data thief siphoning off client data through improper connections in a business manager account. He recounts the confrontation with the individual responsible and emphasizes the importance of ensuring that all digital marketing assets are properly connected to avoid data theft. The conversation also highlights the ethical responsibilities of freelancers in the digital marketing space and the need for vigilance in managing client accounts.
takeaways
Always ensure that your business manager connections are secure.
Data theft can occur through improper pixel connections.
Freelancers must uphold ethical standards in their work.
Confronting unethical practices i...2025-03-2007 min
PPC with YRV DynamicsI Caught a Conversion Thief In-The-ActYousaf Yunes, CEO and Founder of YRV Dynamics, shares a troubling experience he had while working with a new client. He discusses the unethical practices of a supposed 'meta expert' who mishandled advertising campaigns, deleted crucial data, and siphoned off user data from another account. Yousaf emphasizes the importance of proper campaign management, ethical practices in digital advertising, and the need for businesses to keep their data within their own accounts. He concludes with lessons learned and best practices for managing digital marketing campaigns effectively.
takeaways
The best kind of client is one who returns.
Many marketing philosophies are outdated a...2025-03-1511 min
PPC with YRV DynamicsForming Sincere Bonds With Your Community: Not for Direct ProfitYousaf Yunes discusses the importance of community and collaboration in business, reflecting on his experiences with influencers and the evolution of services in the industry. He emphasizes the need for a supportive learning environment and critiques the high barriers to entry in certain business networks. Yousaf also shares his thoughts on the impact of AI on business practices and the importance of genuine connections in the entrepreneurial journey.
takeaways
We often look up to influencers who may not know us.
Expanding service offerings can enhance business value.
Community-driven solutions can foster growth.
High costs can create barriers to entry in...2025-03-1315 min
PPC with YRV DynamicsLAYOFFS: The "L" WordYousaf Yunes, discusses the current state of layoffs and job stability, reflecting on the changing landscape of employment, particularly in government and education sectors. He shares his personal experience of being laid off and how it led him to start his own business. Yousaf emphasizes the importance of being prepared for unexpected job loss, advocating for side hustles and continuous skills development to remain competitive in the job market.
takeaways
Layoffs are a growing concern in today's economy.
Job stability, especially in government and education, is declining.
Starting a business can be a positive outcome of being laid off.
It's...2025-03-1211 min
PPC with YRV DynamicsGoogle Ads: Conversion Rates Are the Keys to SuccessYousaf Yunes CEO & Founder of YRV Dynamics, discusses the often overlooked aspects of Google Ads, emphasizing the importance of creative content and conversion rates. He critiques the common practices of audience targeting and highlights the need for quality traffic and effective landing pages. Yousaf advocates for A/B testing to optimize landing pages and improve conversion rates, ultimately aiming for a more effective advertising strategy.
takeaways
Creative is crucial for ad performance.
Conversion rates are influenced by landing page quality.
Audience targeting is only one part of the equation.
Max clicks traffic is often low quality.
A/B testing landing p...2025-03-1114 min
PPC with YRV DynamicsHow to Get Into Digital Marketing - Real Deal AnswerYousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey into digital marketing, emphasizing the importance of understanding one's strengths, the role of AI in advertising, and the necessity of certifications like Google Ads and Meta Blueprint. He highlights the challenges of becoming an expert and the commitment required to succeed in the industry.
takeaways
The journey to becoming an expert in digital marketing is long and requires self-reflection.
Identifying your superpower in marketing is crucial for success.
Getting an agency gig is a great way to start in digital marketing.
AI simplifies some aspects...2025-03-1014 min
PPC with YRV DynamicsThree Years of Agency Growth: A Reflection on YRV DynamicsYousaf Yunes, CEO and Founder of YRV Dynamics, reflects on the journey of his agency, YRV Dynamics, over the past three years, sharing insights and lessons learned from each year.
He discusses the challenges faced in the first year, the growth experienced in the second year, and the importance of organic marketing and building relationships. Yousaf emphasizes the need for side hustles and the significance of scaling a business for future success.
takeaways
Today marks three years since I started my agency.
Each year brought different challenges and lessons.
The first year was filled with uncertainty and fear.
Having a si...2025-03-0520 min
PPC with YRV DynamicsGoogle Analytics: Performance Check-Ins Start HereYousaf Yunes, CEO and Founder of YRV Dynamics, discusses the critical role of Google Analytics in digital marketing, emphasizing its importance for understanding traffic sources and conversion metrics. He shares insights on how to effectively analyze data to improve ad performance and audience targeting, highlighting the need for a comprehensive view of marketing strategies. Yousaf also addresses common pitfalls and cyclical trends in consumer behavior, advocating for a proactive approach to data analysis.
takeaways
Many entry-level marketers overlook Google Analytics.
Experienced marketers prioritize Google Analytics for insights.
Traffic fluctuations can indicate deeper issues.
High cost per clicks may signal mid-funnel...2025-03-0208 min
PPC with YRV DynamicsThe Latest Entry In the Podcast GameYousaf Yunes, CEO and Founder of YRV Dynamics discusses the evolving landscape of media, particularly the rise of podcasts as a platform for political discourse. He highlights Gavin Newsom's foray into podcasting as a strategic move in his political career, while contrasting it with the traditional legacy media. The discussion delves into the importance of authenticity and personal storytelling in podcasting, especially for politicians, and the challenges they face in connecting with audiences in a genuine way.
takeaways
Gavin Newsom's podcast is a strategic political move.
Podcasts are bridging the gap between politicians and the public.
Legacy media often overlooks...2025-02-2815 min
PPC with YRV DynamicsAgency for Agencies = SCAM and RIPOFF Yousaf Yunes CEO and Founder of YRV Dynamics discusses the challenges and pitfalls of lead generation tactics used by agencies. He emphasizes the importance of organic lead generation over aggressive sales tactics and highlights the need for genuine engagement with potential clients. Yousaf shares examples of ineffective outreach strategies and warns against scrupulous practices that can harm businesses. He advocates for a results-driven approach to lead generation and encourages listeners to focus on building their digital presence organically.
takeaways
The best lead generation is organic, not paid.
Many lead generation tactics are aggressive and intrusive.
Scrupulous practices can lead to...2025-02-2725 min
PPC with YRV DynamicsGoogle Ads Impression Share: How to Manipulate It In Your FavorYRV Dynamics CEO and Founder: Yousaf Yunes delves into the concept of impression share, particularly in the context of local advertising. He explains how impression share affects lead generation and discusses the importance of ad relevancy and quality score. Yousaf also shares strategies for effective keyword targeting and emphasizes the significance of mid and top funnel marketing in driving conversions.
takeaways
Impression share is crucial for local ads.
Quality score impacts ad visibility and bidding.
Brand terms provide an automatic edge in ads.
Smart bidding can enhance keyword targeting.
Traffic can be affected by competitors using SEMrush.
Mid and top...2025-02-2509 min
PPC with YRV DynamicsPart II: Mastering Lead Generation Strategies (Google Ads)Yousaf Yunes discusses the intricacies of Google Ads and the lead generation process. He breaks down the stages from the initial click to the final booking of a lead, emphasizing the importance of understanding each phase and the role of the client in the conversion process. Yousaf highlights the necessity of using a CRM to manage leads effectively and the importance of optimizing landing pages to improve conversion rates. He also stresses the need for digital marketers to adapt to the evolving landscape of online advertising by investing in the right tools and strategies.
takeaways
The click is the first...2025-02-2422 min
PPC with YRV DynamicsMastering Lead Generation Strategies (Google Ads)Yousaf Yunes delves into the intricacies of lead generation, particularly focusing on the effectiveness of Google Ads. He emphasizes the importance of warming up leads before they convert and discusses the various stages of lead qualification, including marketing qualified leads (MQL), sales qualified leads (SQL), and booked qualified leads (BQL). Yousaf also highlights the significance of optimizing conversion rates and understanding impression share in digital marketing strategies.
takeaways
Leads are often misunderstood and oversimplified.
Old lead lists are ineffective and spammed.
Warming up leads is crucial for conversion success.
Scaling limitations exist with search ads alone.
Conversion rates depend on...2025-02-2314 min
PPC with YRV DynamicsThe Fine Line Between Friends and BusinessYousaf Yunes discusses the complexities of navigating friendships in business. He shares personal stories that highlight the risks and rewards of mixing personal relationships with professional endeavors. Through various anecdotes, he emphasizes the importance of trust, setting boundaries, and the necessity of formal agreements to protect oneself in business dealings with friends.
takeaways
Mixing friends and business can be risky but rewarding.
Trust is crucial when working with friends and family.
Establish clear boundaries to protect personal relationships.
Always have a signed contract, even with friends.
Be prepared for the possibility of betrayal from friends.
Friendship can complicate business transactions.
...2025-02-1625 min
PPC with YRV DynamicsGoogle Ads Demand Gen: Your New Secret Weapon for Your ClientsDemandGen is one of the most underrated placements in Google Ads, yet it offers a unique mix of programmatic, social, and retargeting capabilities. In this episode, Yousaf Yunes breaks down how DemandGen works, from cost-per-click and cost-per-conversion strategies to powerful placements across YouTube, Gmail, and display ads. Learn how to leverage product feeds, optimize frequency, and even target specific YouTube channels to maximize reach. If you're not using DemandGen, you're missing out on a game-changing tool!
👉 Tune in to discover why DemandGen is an unspoken hero in paid media.
#GoogleAds #PPC #DemandGen #Marketing #YouTubeAds #Retargeting #You...2025-02-1504 min
PPC with YRV DynamicsThe Price of Free Google Ads Audits Pt 2
In this conversation, Yousaf Yunes discusses the nuances of providing free work and the importance of valuing one's expertise. He shares personal experiences with clients, highlighting the challenges of client relationships, expectations, and the consequences of not securing professional services. The discussion emphasizes the need for clear communication and the importance of understanding the value of services offered in the marketing industry.
takeaways
Free work should be casual and not overly detailed.
Never underestimate the value of your expertise.
Clients often struggle to implement advice given to them.
It's important to secure professional services to avoid amateur mistakes.
Providing free...2025-02-1314 min
PPC with YRV DynamicsLead Generation: Are You Scamming People?Yousaf Yunes discusses the challenges and ethics of lead generation from an agency perspective. He emphasizes the importance of selling quality leads that convert into sales, rather than relying on scraped B2B data. Yousaf advocates for a sustainable business model focused on client retention and niche marketing, highlighting the need for entrepreneurs to take their lead generation efforts seriously and to test their offers before selling them. The conversation concludes with a call to action for listeners to engage with the topic and ask questions.
takeaways
Lead generation is crucial for business success.
Selling leads without proof of conversion...2025-02-1212 min
PPC with YRV DynamicsLessons from American ChopperYousaf Yunes reflects on his nostalgia for the TV show American Chopper, exploring themes of personal growth, father-son dynamics, and the impact of life-changing events. He shares insights from a motorcycle accident that altered his perspective on relationships and patience. The discussion also delves into the artistry versus expertise in motorcycle building, the influence of television on public perception, and the nuances of navigating the digital marketing landscape.
takeaways
American Chopper highlighted the complexities of father-son relationships.
Personal experiences can change how people perceive you.
Running a business requires patience and understanding.
The craftsmanship in motorcycle building can be subjective.
T...2025-02-0217 min
PPC with YRV DynamicsMore Work and Less Pay????!!!Yousaf Yunes discusses the complexities of client relationships, particularly focusing on a long-term client who has increasingly requested discounts. He reflects on the balance between providing quality service and maintaining fair pricing, emphasizing the importance of recognizing when to say no to clients who may be taking advantage of the partnership. Yousaf shares insights on negotiation tactics, the impact of client expectations on service delivery, and the necessity of ensuring a positive relationship that benefits both parties.
takeaways
It's important to allow clients to ask for one big favor occasionally.
Frequent discount requests can strain client relationships.
Service quality should...2025-01-3010 min
PPC with YRV DynamicsMax Conversions vs. Max Conversion Value Yousaf Yunes discusses the differences between maximized conversions and conversion value in digital marketing. He explains how each strategy targets different types of consumers and how to effectively use TCPA and TROAS for campaign optimization. The discussion emphasizes the importance of understanding these concepts for successful e-commerce advertising.
takeaways
Maximized conversions focus on quantity over quality.
Conversion value targets higher-end buyers who spend more.
TROAS optimizes for higher-priced items when available.
Max conversions are great for learning campaigns before switching.
TCPA is about targeted cost per acquisition, different from max conversions.
ATC (Add to Cart) is the first level of...2025-01-2806 min
PPC with YRV DynamicsThe Basics of Google Ads: A Must-KnowYousaf Yunes addresses the common challenges faced by individuals trying to break into PPC (Pay-Per-Click) advertising. He emphasizes the importance of mastering the basics, understanding the Google Ads dashboard, and the necessity of being an expert before charging clients. Yousaf shares personal anecdotes and insights on the pitfalls of seeking shortcuts in learning and the value of proper mentorship and implementation in the field of digital marketing.
takeaways
Breaking into PPC is a common concern for many.
Doing something hard can set you apart in the industry.
Understanding the basics is crucial before advancing.
The Google Ads dashboard is fundamental t...2025-01-2614 min
PPC with YRV DynamicsRetainer vs. HourlyYousaf Yunes discusses the ongoing debate between retainers and hourly rates in the context of PPC (Pay-Per-Click) advertising. He emphasizes the importance of focusing on results rather than hours worked, arguing that clients often undervalue the expertise required for effective advertising. Yousaf shares insights on how retainers can provide better value and results for clients, as they allow for the involvement of experienced professionals and resources. He also highlights the pitfalls of opting for lower hourly rates and the potential consequences of hiring less experienced individuals.
takeaways
Retainers should focus on results, not hours worked.
Clients often lose sight of...2025-01-2611 min
PPC with YRV DynamicsExperts Charge Expert RatesYousaf Yunes addresses the increasing inquiries about breaking into PPC and paid ads, particularly in light of economic challenges. He emphasizes the importance of expertise, mentorship, and understanding conversions in advertising. Yousaf discusses the value of certification and continuous learning, advocating for a professional approach to advertising services. He also highlights the need for building trust through case studies and proven results to command expert rates in the industry.
takeaways
The demand for PPC skills is rising due to economic shifts.
Expertise in advertising is crucial for success.
Understanding conversions is key to effective ad campaigns.
Ads are easy to...2025-01-2316 min
PPC with YRV DynamicsWhat Goals Will You Follow Through in 2025Yousaf Yunes discusses the importance of setting clear goals for the new year, focusing on taxes, contracts, and client satisfaction as key areas for business success. He emphasizes the need for effective scaling and the importance of having a reliable team to manage operations. Yousaf also highlights the significance of taking actionable steps towards fulfilling promises made to oneself and the business, ensuring progress throughout the year.
takeaways
Reflect on areas of improvement for the new year.
Prioritize taxes and contracts in business planning.
Scaling requires delegation and trust in your team.
Client satisfaction is crucial for long-term success.
Start sm...2025-01-2114 min
PPC with YRV DynamicsViral Coverage From the LA FireYousaf Yunes discusses the impact of viral media coverage on political figures, particularly focusing on Gavin Newsom and the response to California's ongoing fires. He contrasts authentic, raw moments captured by media with the manufactured responses of politicians, emphasizing the importance of genuine leadership in times of crisis. Yousaf critiques the political landscape in California, calling for a reevaluation of leadership roles and accountability.
takeaways
Viral moments can reveal the true character of leaders.
Authenticity in media coverage resonates more than scripted responses.
Politicians often struggle to respond to real-time crises.
Social media can amplify both positive and negative aspects...2025-01-2011 min
PPC with YRV DynamicsTikTok: How did We Get to this PointYousaf Yunes discusses the complexities surrounding TikTok's ownership and its implications for users in the United States. He highlights the differences in how TikTok is perceived and used in China versus the U.S., the challenges of foreign ownership of social media platforms, and the potential future of content creation in a landscape increasingly focused on national security and digital privacy.
takeaways
TikTok was originally known as Musically and is owned by ByteDance.
The app serves different purposes in China and the U.S.
There are concerns about data being funneled back to China.
The U.S. government has pressured...2025-01-1914 min
PPC with YRV DynamicsLA Fires and Lessons in FailureYousaf Yunes shares his personal experiences and reflections during the recent fires in Hollywood. He discusses the impact of the fires on the community, the response from local authorities, and the importance of preparedness in the face of emergencies. Yousaf emphasizes the need for accountability among leaders and the significance of community support during crises. He concludes with thoughts on resilience and the lessons learned from the experience.
takeaways
Witnessing the fires was a surreal experience.
Community support is crucial during emergencies.
The lack of police presence during the evacuation was alarming.
Preparedness is essential for personal safety.
Government accountability...2025-01-1824 min
PPC with YRV DynamicsThe Media Landscape: A Shift in PowerYousaf Yunes discusses the shifting landscape of media, contrasting traditional media with new media, particularly in the context of political advertising and digital marketing. He emphasizes the importance of digital platforms like YouTube and podcasts for effective audience engagement and targeting. Yunes critiques the reliance on traditional media, highlighting the inefficiencies and declining effectiveness of television advertising. He also explores the implications of these changes for businesses and marketers, urging them to adapt to the new media environment to remain competitive.
takeaways
Digital marketing is essential for modern businesses.
Traditional media is losing its effectiveness.
Engaging content on platforms like...2025-01-0817 min
PPC with YRV DynamicsMastering HVAC Leads: Google and Meta StrategiesIn this conversation, Yousaf Yunes discusses effective advertising strategies for HVAC services, focusing on Google Ads and Meta Ads. He emphasizes the importance of optimizing ad campaigns, using local and long-tail keywords, and the role of CRM in lead scoring. The discussion also highlights the significance of organic reach through platforms like YouTube and the necessity of tailored landing pages for different service areas.
takeaways
Limit your conversion mixing in Google Ads.
Break out call ads from submit lead forms.
Use local keywords for better targeting.
Dynamic keyword insertion can enhance ad relevance.
Lead scoring helps identify quality leads.
Negatively...2025-01-0715 min
PPC with YRV DynamicsThe Price of Being Nice to Your CompetitionYousaf Yunes shares his experiences and insights on the importance of kindness, mentorship, and maintaining positive relationships in the business world. He discusses various interactions with individuals seeking help, the misunderstandings that can arise from offers of assistance, and the value of helping competitors. Yousaf emphasizes that generosity and a warm heart can lead to unexpected opportunities and connections, while negativity can have lasting consequences. He encourages listeners to keep an open door for collaboration and support, regardless of past experiences.
takeaways
If you're asking a bunch of strangers for advice, you're probably not ready.
Helping others can sometimes be...2025-01-0617 min
PPC with YRV DynamicsWe are in a Trust RecessionYousaf Yunes discusses the current challenges in pay-per-click (PPC) advertising, emphasizing the difficulties in achieving conversions despite the rise of AI tools. He introduces the concept of a 'trust recession' in the advertising industry, where clients are often misled by unqualified service providers. Yousaf highlights the importance of building trust through comprehensive service offerings and the need for advertisers to deliver real results rather than just setting up ads. He also touches on the changing landscape of influencer marketing and course selling, suggesting that community engagement is becoming more valuable.
takeaways
PPC is increasingly challenging due to market saturation.
AI t...2025-01-0509 min
PPC with YRV DynamicsThe Fine Line of Free AdviceYousaf Yunes discusses the importance of leveraging knowledge and experience to attract clients, the balance of providing free advice, and the significance of establishing domain authority. He shares personal anecdotes about client relationships and emphasizes the value of giving back to the community through pro bono work. The discussion culminates in key takeaways for listeners to enhance their business strategies and future insights.
takeaways
The brain is the most powerful tool for attracting clients.
Giving away too much free advice can lead to exploitation.
Establishing domain authority is crucial for credibility.
Your online presence serves as your business card.
Pro...2025-01-0413 min
PPC with YRV DynamicsFree Promotion for Your Business, Do this Immediately, Get Off Your A$$Yousaf Yunes emphasizes the importance of taking action in business, particularly in content creation and digital marketing. He discusses the necessity of consistently producing content to attract leads and grow a business. Yousaf advocates for maximizing free digital platforms to establish an online presence and build a community. He shares insights on the journey of content creation, the benefits of organic growth over paid advertising, and encourages listeners to overcome their fears and start creating content immediately.
takeaways
Business is cutthroat; don't wait to start.
Maximize your digital content creation efforts.
Consistency is key in building an online presence.
Leverage...2024-12-2918 min
PPC with YRV DynamicsAlways Moving Forward: The Key to Business SuccesYousaf Yunes discusses the critical importance of always moving forward in business and personal matters. He emphasizes the need for leaders to look beyond immediate challenges and plan for future objectives. Through personal anecdotes, he illustrates how effective leadership involves balancing daily tasks with strategic foresight, ensuring that teams are not overwhelmed by current workloads but are also prepared for upcoming opportunities and challenges.
takeaways
Always prioritize moving forward in business and life.
Leadership requires looking beyond immediate challenges.
It's essential to balance daily tasks with future planning.
Effective client management means running the account, not being run by it.
P...2024-12-2810 min
PPC with YRV DynamicsSubscriber Requested: Unlocking PMAXYousaf Yunes discusses the effectiveness of Performance Max (PMAX) campaigns in Google Ads, emphasizing their role in audience acquisition and targeting. He explains the importance of brand search in conversion tracking and provides insights on setting up and scaling PMAX campaigns effectively. The discussion also highlights the significance of dedicated creative assets for better performance and the potential for community engagement through shared experiences and resources.
takeaways
One good PMAX campaign can be sufficient for upper and mid-funnel marketing.
PMAX utilizes various Google Ads platforms to reach different audiences.
Understanding audience types like in-market and affinity is crucial for PMAX...2024-12-2612 min
PPC with YRV DynamicsStart Building Your Digital Real Estate: Grow Your BusinessYousaf Yunes emphasizes the critical importance of being an expert in your field and leveraging platforms like YouTube to showcase that expertise. He discusses the necessity of creating content to attract clients organically, rather than relying solely on paid advertising. Yousaf highlights the concept of 'digital real estate' as a means to generate leads and encourages listeners to take action by producing content that demonstrates their knowledge and skills.
takeaways
Being an expert is crucial for business success.
Starting a YouTube channel can significantly boost visibility.
Content creation is a powerful tool for attracting clients.
Organic marketing is often more e...2024-12-2516 min
PPC with YRV DynamicsTikTok Ban: My ThoughtsYousaf Yunes discusses the cultural differences between TikTok in the United States and China, emphasizing the entertainment-focused nature of the platform in the U.S. compared to its educational use in China. He raises concerns about the App Protection Act and the implications of having a foreign-owned app like TikTok, particularly regarding national security and data privacy. Yousaf argues for the necessity of a U.S.-based TikTok to protect user information and addresses the broader implications of technology ownership in the context of privacy and security.
takeaways
TikTok serves different purposes in the U.S. and China.
The App P...2024-12-2411 min
PPC with YRV DynamicsFriends and Family in BusinessIn this conversation, Yousaf Yunes discusses the roles of family and friends in personal and business life. He emphasizes the importance of family as a constant support system compared to the transient nature of friendships. Yousaf shares insights on navigating business relationships, the emotional attachment to one's business, and the significance of legacy. He encourages listeners to seek guidance from their networks and to consider the roles they want their family and friends to play in their business endeavors.
takeaways
Family is often more important than friends.
Friends can be skittish and come and go.
It's crucial to be careful...2024-12-2317 min
PPC with YRV Dynamics100+ Layoffs Already Before OMD's Acquisition of IPGYousaf Yunes discusses the implications of IPG's takeover by OMD, focusing on the immediate layoffs and the long-term effects on employees. He emphasizes the importance of client relationships in the agency world and the challenges faced by older employees in maintaining their positions. Yousaf also highlights the strategic motivations behind agency mergers, primarily centered around client acquisition rather than talent. He concludes with advice for younger professionals on planning their careers and considering entrepreneurship as a viable path.
takeaways
Over a hundred employees have already been laid off due to the takeover.
The layoffs could reach into the thousands as...2024-12-1509 min
PPC with YRV DynamicsEvery Relationship Moving Forward MattersYousaf Yunes discusses the importance of building relationships in the industry, particularly with competitors. He emphasizes that networking can lead to profitable ventures and that being helpful and friendly is crucial for success. Yousaf shares his experiences with platforms like Upwork and Fiverr, highlighting the need to establish connections rather than just focusing on transactions. He advocates for collaboration and mutual support among agencies to strengthen the industry as a whole.
Building relationships is key to success in the industry.
Networking with competitors can lead to profitable opportunities.
Imitation can be a form of flattery and inspiration.
Being helpful and...2024-12-0713 min
PPC with YRV DynamicsIf You're Not an Expert, Then Get the F*CK OutYousaf Yunes discusses the critical importance of being an expert in one's field, particularly in PPC and digital marketing. He emphasizes the detrimental effects of misrepresentation and the need for proper mentorship and training. The conversation also highlights clients' responsibilities in managing expectations and the importance of following expert recommendations to succeed. Yousaf shares personal anecdotes to illustrate these points and stresses that true expertise is demonstrated through experience and results.
takeaways
Being an expert is crucial in any vocation.
Misrepresentation can harm both individuals and the industry.
Clients must take responsibility for their own success.
Proper mentorship is essential f...2024-12-0311 min
PPC with YRV DynamicsThe Hierarchy of Consumers in Google AdsYousaf Yunes discusses the different levels of consumers in Google Ads, emphasizing the importance of targeting tier one consumers who are loyal and likely to make purchases. He categorizes consumers into gold, silver, and bronze levels, explaining their behaviors and how to convert them into loyal customers. Yunes also highlights the pitfalls of focusing on click-based strategies rather than conversion-based approaches, urging marketers to prioritize genuine consumer engagement over mere clicks.
The official YouTube video on this particular episode can be found here
takeaways
Only 1-5% of Google Ads traffic consists of gold consumers.
Gold consumers are highly loyal and bu...2024-12-0207 min
PPC with YRV DynamicsMastering Community Growth for Business SuccessYousaf Yunes discusses the importance of building domain authority and community in business growth. He emphasizes the need for networking and referrals, particularly in the PPC industry, and highlights the significance of conversion tracking for successful advertising. Yousaf shares insights on establishing respect and authority within the community, and the necessity of helping others to grow a referral network. The conversation concludes with a call to action for listeners to focus on community building and becoming specialists in their fields.
takeaways
Think in terms of domain authority, not just leads.
Building relationships with competitors can lead to referrals.
Referral business...2024-11-3012 min
PPC with YRV DynamicsGrow Your Business, By Growing Your CommmuniityYousaf Yunes discusses the importance of growing your business footprint through community building, particularly using platforms like WhatsApp. He emphasizes the value of creating a supportive network of peers rather than just focusing on acquiring customers. By sharing content and engaging with others in the industry, businesses can foster brand loyalty and create referral networks that lead to organic growth. Yousaf also highlights the significance of being respected among peers and the benefits of collaboration in achieving business success.
takeaways
Visualize your business and its potential.
Focus on building a community of brand loyalists.
WhatsApp can serve as a safe a...2024-11-2919 min
PPC with YRV DynamicsBuild Relations Stop Focusing Only on TransactionsIn this conversation, Yousaf Yunes discusses the significance of leveraging YouTube for brand awareness and lead generation for small businesses. He emphasizes the importance of relationship marketing, suggesting that businesses should focus on helping potential clients rather than viewing interactions as purely transactional. Yousaf shares insights on how to build a loyal audience by providing value and creating content that addresses the needs of viewers. He encourages listeners to think of leads as opportunities to expand their network and influence, rather than just potential sales.
takeaways
YouTube can significantly boost brand awareness for small businesses.
Organic leads require patience and...2024-11-2711 min
PPC with YRV DynamicsUnlocking Brand Awareness with YouTube Shorts (pt 2)
In this conversation, Yousaf Yunes discusses the effectiveness of YouTube Shorts for brand awareness and audience engagement. He shares insights on the performance of his long-form videos compared to Shorts, highlighting the significant growth in views and the importance of general topics in attracting a wider audience. Yousaf emphasizes the need for entry-level content to draw in potential clients and generate leads through YouTube, ultimately advocating for a strategic approach to content creation that balances advanced topics with accessible how-to videos.
YouTube Shorts can significantly boost brand awareness.
Long-form videos may not always perform well.
Engaging content can lead to...2024-11-2611 min
PPC with YRV DynamicsYouTube Shorts for Small Business--- Free Awareness BuildingIn this conversation, Yousaf Yunes discusses the dynamics of leveraging creative platforms like Fiverr and Upwork for business growth. He emphasizes the importance of YouTube Shorts as a powerful tool for engagement despite challenges in converting views into actionable leads. Yousaf shares insights on viewer behavior, the significance of awareness in marketing, and strategies for effective content creation that can drive business opportunities.
takeaways
Engagement through YouTube Shorts can significantly boost visibility.
Understanding viewer behavior is crucial for improving conversion rates.
Short-form content can be an effective way to generate awareness.
Awareness is a key metric in digital marketing success.
C...2024-11-2414 min
PPC with YRV DynamicsAgency Leadership: Year 2 of YRV DynamicsIn this conversation, Yousaf Yunes reflects on his journey of starting and growing his agency from its inception to its second year. He discusses the challenges faced with low-paying clients, known as 'ankle biters', and how these experiences shaped his approach to client management and pricing. Yousaf shares insights on the importance of building confidence in his services, the evolution of his agency, and the lessons learned along the way. He emphasizes the significance of nurturing client relationships and the value of being able to command higher rates as the agency matures.
takeaways
Starting an agency can be daunting and...2024-11-2315 min
PPC with YRV DynamicsAgency Leadership: Year 1 of My Agency, YRV DynamicsYousaf Yunes shares his journey of agency leadership and the challenges of his first year as an entrepreneur after being laid off from his previous agency in February 2022. Here are the key takeaways:
Facing Unexpected Challenges:
Yousaf was second-in-command at a 15-person agency when the entire team, including the founders, was laid off.
He started his own business with his former VA, Irina, and her partner, Vaughn, forming YRV Dynamics.
Building from Scratch:
Yousaf's early days were tough with minimal infrastructure, no line of credit, and struggles to secure and retain clients.
He recalls...2024-11-2112 min
PPC with YRV DynamicsAgency Leadership: Engaging Your CommunityYousaf Yunes discusses the growth of his community and the importance of engagement in social media. He shares insights on content creation, particularly the effectiveness of YouTube Shorts compared to long-form videos. Yousaf emphasizes the need for diversity in content to attract a broader audience and highlights the shift in YouTube's algorithm towards view rates over subscriber counts. He concludes with thoughts on monetizing views and future strategies for content creation.
Chapters
00:00 State of the Union: Community Growth and Engagement
03:02 The Power of Engagement in Social Media
05:55 Content Creation: Shorts vs. Long Form
09:02 Diversity in Content and Audience
11:59 The Shift i...2024-11-1815 min
PPC with YRV DynamicsFrom Bots to Buyers: How to Find Real Consumers with Google AdsYousaf Yunes discusses the critical distinction between signals and data in PPC advertising, emphasizing the importance of actionable insights over mere metrics. He highlights the prevalence of spam traffic and the inadequacy of quality scores, advocating for a focus on real-time consumer engagement signals such as Add to Cart (ATC) metrics. The discussion also covers strategies for maximizing consumer value and improving conversion rates through effective ad targeting and algorithm utilization.
takeaways
Signals are more actionable than data.
30-50% of click traffic is spam.
Quality scores are obsolete in PPC.
Focus on Add to Cart as a human signal.
Maximize...2024-11-1710 min
PPC with YRV DynamicsAgency Leadership: Becoming a Swiss Army Knife for Your Clients
Yousaf Yunes shares valuable lessons about agency leadership, the future of digital marketing, and the importance of evolving with industry trends. Speaking from Runyon Canyon, he reflects on a conversation with a friend aiming to expand their SEO expertise into Google Ads and PPC, highlighting the growing necessity for agencies to become "Swiss army knives" by diversifying their offerings.
Yousaf predicts significant changes by 2026, with advancements in tools like Canva and the increasing ease of ad creation. He emphasizes the importance of strong foundations, such as certifications like Meta Blueprint, mentorship, and building expertise before charging premium...2024-11-1615 min
PPC with YRV DynamicsManaging Partner Joshua Krafchick EXPOSES 369 Financial Secrets!In this interview, Yousaf Yunes interviews Joshua Krafchick, Managing Partner at 369 Financial. He shares his journey and insights into the world of finance, entrepreneurship, and wealth management. Joshua's unique approach to financial planning is shaped by his early entrepreneurial spirit—starting from selling golf balls on the course as a kid to becoming a highly personalized, client-centered financial advisor.
Here are some key highlights from the conversation:
Early Roots and Entrepreneurial Spirit Joshua’s story begins with his natural inclination towards business and finance, even as a child. His early ventures taught him the basics of c...2024-11-1534 min
PPC with YRV DynamicsAgency Leadership: End of Year ReflectionsYousaf Yunes reflects on his journey from agency roles to founding YRV and shares valuable lessons on navigating agency life and entrepreneurship. He emphasizes that while large agencies often offer stability, they can be limiting and vulnerable to economic downturns, as he experienced with company layoffs. This inspired him to start his own agency, recognizing the importance of having multiple revenue streams and projects to maintain stability and growth.
Starting YRV was challenging, particularly in the first year, without resources like credit lines, tools, or a robust team. However, Yousaf credits his early clients, who transitioned with...2024-11-1416 min
PPC with YRV DynamicsManual CPC SucksYousaf Yunes addresses a common concern about pay-per-click (PPC) advertising, particularly the differences between manual cost per click (CPC) and max clicks strategies, and their impact on conversion rates. He shares insights based on a subscriber question regarding poor conversion results when using manual CPC and explores whether switching to max clicks would be beneficial.
Yousaf explains that both manual CPC and max clicks approaches often lead to inefficient ad spending. While manual CPC allows for more control over bid prices, it still results in overspending, especially if set too low, as higher-value "gold" consumers are unlikely...2024-11-1111 min
PPC with YRV DynamicsAgency Leadership: Being Open to New POVs in Tech
In a recent podcast, Yousaf Yunes, CEO and Founder of YRV Dynamics, emphasized the importance of adaptability and a holistic approach in digital marketing. He advocates for the Single Themed Ad Group (STAG) strategy over the traditional Single Keyword Ad Group (SKAG) method, citing challenges like increased competition and exposure through tools like SEMrush. Yousaf advises marketers to leverage broad match keywords, smart bidding, and dynamic keyword insertion to optimize campaigns effectively.
He also highlights the limitations of relying solely on metrics like impression share, which only account for bids a campaign qualifies for, and stresses the need to...2024-11-1013 min
PPC with YRV DynamicsAgency Leadership: Expanding Your SuperpowerYousaf Yunes, shares insights on scaling a PPC (Pay-Per-Click) business and expanding service offerings to enhance client retention and revenue. He emphasizes the importance of starting with a strong foundational skill—such as PPC, creative services, or email marketing—and mastering it before diversifying. The approach involves gradually incorporating complementary services, like creative strategy or email campaigns, which align with existing expertise and client needs.
Yousaf highlights the value of offering multiple services to prevent clients from seeking comprehensive solutions elsewhere. He stresses the importance of understanding the client’s perspective, where the final conversion is what matter...2024-11-0911 min
PPC with YRV DynamicsAgency Reflections: Building Community, Content, and Authentic Digital Presence
Yousaf Yunes shares an engaging monologue from Runyon Canyon Park in Los Angeles, emphasizing its natural beauty and serene atmosphere, particularly at night. He recounts how the park serves as a place of solace amidst the demanding nature of managing his own ad agency. Transitioning into broader insights, Yousaf discusses the recent election and highlights the Red Side's successful use of social media through captivating events that resonated widely, such as the "garbage truck" stunt and working briefly at McDonald's. These tactics, which generated significant online attention, stand in contrast to the Blue Side’s lack of dynamic content....2024-11-0720 min
PPC with YRV DynamicsMeta Blueprint Certification: 2015 to TodayYousaf Yunes, CEO and Founder of YRV Dynamics discusses the journey of Meta's Blueprint certification program from its early days as Facebook Blueprint in 2015 to today's robust Meta Blueprint initiative. This comprehensive talk dives into key developments across the years, such as the introduction of the certification in 2016, the impact of iOS 14 on digital advertising, and the pivotal role of the Conversion API (CAPI) in maintaining ad tracking efficacy. Yousaf highlights the rise of conversion funnels, the effects of the 2020 pandemic on e-commerce behavior, and the 2021 rebranding to Meta Blueprint.
Looking ahead, Yousaf Yunes anticipates exciting advancements...2024-11-0709 min
PPC with YRV DynamicsSpecial Election Episode: Power of Podcasts in 2024In this episode, Yousaf Yunes discusses the impact of media strategies in recent elections, focusing on how one side leaned heavily into mainstream podcasts, notably Joe Rogan’s, while the other relied on legacy media and niche podcasts. This approach reflects a shift in media consumption trends and offers insights for marketers and PPC strategists. Yousaf emphasizes the power of choosing impactful media platforms, noting how brands can leverage targeted advertising on popular channels.
He further encourages marketers to expand their professional footprint through content creation, such as blogs, vlogs, and podcasts. Beyond client work, he advocates fo...2024-11-0608 min
PPC with YRV DynamicsThe Behind the Scenes Story on PMAX's CreationYousaf Yunes, CEO and Founder or YRV Dynamics narrates the the story behind the creation of PMAX. Performance Max (PMAX) was one of Google Ads' boldest undertakings. Aiming to revolutionize digital advertising through a single AI-driven campaign that spans Google's entire ecosystem—Search, Display, YouTube, Gmail, Discover, and Maps—it promised simplicity and seamless automation. However, the journey to create it was riddled with challenges, from internal skepticism to ethical concerns.
0:00 – Introduction to Performance Max (PMAX)
1:30 – Development Challenges and Internal Skepticism
3:00 – Ethical Concerns and Privacy Considerations
FInd out more by viewing YRV Dynamics...2024-11-0405 min
PPC with YRV DynamicsLIVE! Google Ads Workshop and QALIVE! Google Ads Workshop with YouTube subscribers. In this conversation, Yousaf Yunes discusses various strategies for optimizing Google Ads, particularly in the medical industry.
He emphasizes the importance of focusing on conversions rather than just clicks, the need for proper tracking and attribution, and the effectiveness of different ad types such as call ads. The discussion also covers the significance of brand advertising and how it can complement non-brand efforts to improve overall marketing performance.
-Max clicks can lead to a high percentage of spam traffic.
-It's crucial to set up conversion tracking...2024-10-3016 min
PPC with YRV DynamicsGoogle's Garage BeginningsGoogle’s story began with two Stanford PhD students, Larry Page and Sergey Brin, who shared a curiosity about organizing the vast, chaotic information on the early internet. Despite a rocky start to their friendship, they collaborated to create a revolutionary search engine that could analyze website connections rather than just counting keywords—something no one had tried before. Their 1996 research project, called 'Backrub,' aimed to rank sites by quality, not just keywords. They later renamed it Google, inspired by the word ‘googol,’ representing their vision to organize an endless amount of web data. But there was a catch—th...2024-10-2804 min
PPC with YRV DynamicsBoosting Real Estate PPC Conversions: Top Tips for Realtors on Google Ads & Lead NurturingYousaf Yunes, CEO and Founder of YRV Dynamics, provides guidance to real estate professionals on creating high-conversion ad campaigns. Here’s a summary of his key points: Ad Objective Selection:
Yousaf discusses the benefits of using the “no objective” option in Google Ads to provide broader placement and creative control. By skipping pre-set objectives, ad buyers can optimize more freely, catering to specific needs and maximizing flexibility in targeting and ad types.
Compelling Ad Copy and Clear Calls to Action: He emphasizes the importance of including strong, direct calls to action (CTAs) in the ad copy...2024-10-2713 min
PPC with YRV DynamicsAgency Motivation: Being the Best (3 Min audio-short episode)Agency Motivation Discussion with Yousaf Yunes, YRV Dynamics Founder & CEO:
As a PPC agency, what sets us apart is our expertise, certifications, and proven results. In this competitive industry, being the best isn't optional—it's essential. Our Meta Blueprint and Google Ads certifications demonstrate our proficiency, but true success comes from applying this knowledge in our campaigns.
Our case studies highlight how we've boosted conversions, reduced costs, and maximized client returns. Every client interaction is an opportunity to showcase our skills and reinforce why they chose us. Being the best requires constant growth, surpassing expectations, an...2024-10-2502 min
PPC with YRV DynamicsBoost Your Google Ads' Performance with Dynamic Keyword Insertion: Higher CTR & ConversionsIn this conversation, Yousaf Yunes discusses the importance and implementation of Dynamic Keyword Insertion (DKI) in Google Ads. He explains how DKI can enhance ad engagement and conversion rates by automatically incorporating relevant keywords and locations into ad copy. The discussion covers the benefits of DKI, including improved click-through rates (CTR) and conversion rates, as well as practical steps for setting it up. Yousaf also highlights advanced features like countdown timers to create urgency in ads, emphasizing the need for marketers to leverage algorithms for better results.
takeaways
Dynamic Keyword Insertion can significantly improve CTR and conversion rates.
Using algorithms...2024-10-2312 min
PPC with YRV DynamicsSTAG is the WayIn this conversation, Yousaf Yunes discusses the transition from Single Keyword Ad Groups (SKAG) to Single Themed Ad Groups (STAG) in Google Ads. He emphasizes the importance of focusing on conversions rather than quality scores, the limitations of SKAG, and the benefits of using STAG for better management and scaling. Yousaf also highlights the role of dynamic keyword insertion and creative strategies in optimizing ad performance. He concludes with resources for further learning and engagement.
STAG is a more effective approach than SKAG for Google Ads.
Quality scores are not indicative of conversion success.
Focus on conversions rather than just h...2024-09-3020 min
PPC with YRV DynamicsQuality Scores are Useless and ObsoleteIn this podcast, we dive deep into the relevance of quality scores in Google Ads and explore whether they're still worth focusing on. Quality scores were once a critical metric for optimizing campaigns, but have they lost their importance in today's fast-evolving digital landscape? We break down the elements that quality scores measure—like landing page experience, click-through rate, and ad relevance—and question whether these pre-click metrics are still the best indicators of success. As the digital advertising world moves towards machine learning and smart bidding, it's crucial to understand what truly drives conversions and where your focus shou...2024-08-1115 min
PPC with YRV DynamicsGoogle Loses Anti-Trust LawsuitIn this video, Yousaf Yunes discusses the recent legal decision regarding Google's monopoly in search ads. The court found Google to be monopolistic, violating the Sherman Act. This decision has significant implications for the tech industry and competition. No specific action is requested from viewers.
Yousaf is the CEO and founder of YRV Dynamics. Click the below link.tree to view the YRV Dynamics YouTube Channel or join our WhatsApp channel for free access to Yousaf and becoming part of the YRV Dynamics community.
https://linktr.ee/yrvdynamics
00:00 Introduction
02:26 Financial Implications
03:56...2024-08-0808 min
PPC with YRV DynamicsGoogle Keyword Planner MasteryYousaf delves into the functionalities of the Google Keyword Planner and the Ads Transparency Center. He explains how the Keyword Planner aids in trend analysis and bid estimation, while the Ads Transparency Center offers insights into ad placements and competitor analysis. Viewers are encouraged to utilize these tools for strategic planning and client success. Yousaf Yunes is the CEO and Founder of YRV Dynamics.
00:00 Introduction to Google Keyword Planner
03:27 Focus on New Keywords
05:22 Forecasting with Keyword Planner
Our official Link.Tree: Links to our WhatsApp group, YouTube and LinkedIn2024-07-3110 min
PPC with YRV DynamicsMaster Google Shopping Campaigns FastIn this video, Yousaf Yunes, CEO and Founder of YRV Dynamics, provides a detailed walkthrough of Google Shopping Campaigns, including how to connect them to various platforms like Google Ads, Google Analytics, and Google Merchant Center. Yousaf explains the concept of Pmax Shopping Campaigns and the importance of setting up feed ads correctly. Additionally, Yousaf emphasizes the significance of using Shopify for e-commerce stores and offer insights based on personal experiences. Viewers are guided on setting up campaigns, connecting platforms, and ensuring data accuracy to optimize their Google Shopping strategies.
00:00 Introduction to Google Shopping Campaigns
04:41...2024-07-1515 min
PPC with YRV DynamicsSecrets to Creating Google Phone Call AdsIn this video, Yousaf explains the intricacies of setting up phone call ads campaigns, focusing on the Google ads component and the importance of structuring campaigns as lead campaigns. Yousaf demonstrates the process step by step, emphasizing the need for clarity and specificity in campaign settings. Yousaf Yunes is CEO and Founder of YRV Dynamics, a full-service ad agency.
00:00 Introduction to Phone Call Ads Campaigns
02:06 Setting Up Call Extensions
05:42 Ensuring Lead Campaign Structure
12:08 Conversion Actions and Goals
Link.Tree: https://linktr.ee/yrvdynamics
2024-07-1522 min
PPC with YRV DynamicsInterview: Boosting Client Deliveries and Winning Pitches (vlog form)A great interview, between YRV Dynamics Founder and CEO Yousaf Yunes and Power My Analytics:
The actual YouTube video can be found here
Analytics Mastery: Yousaf on using Power My Analytics for stellar ROAS.
Client-Centric Approach: Understand client problems for tailored solutions
Visual Communication: Mastering data visualizations for effective client communication
Advertising Balance: Find the sweet spot between organic and paid channels
Agency Awareness: Spotting scam agencies and the importance of case studies
Data-Driven Future: Continuous data monitoring for lasting success.
PPC with YRV Dynamics YouTube Link
Yousaf's Medium Articles Link
2024-01-1023 min
PPC with YRV DynamicsMastering the Meta Blueprint Exam: Ultimate Study GuideMastering the Meta Blueprint Exam:
What is considered passing
Start early, roughly one month prior
Learn from the Practice tests
Retake until you earn a 100% score
Take the planning exam soon after passing the buying test
Follow our detailed discussion on Medium and YouTube on Mastering the Meta Blueprint Exam:
YouTube
Medium
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
YRV Dynamics LinkedIn
YRV Dynamics Site
2024-01-0711 min
PPC with YRV DynamicsUnlock Success: Why You Should be Meta Blueprint CertifiedWhy You Should Be Meta Blueprint Certified
What is Meta Blueprint
How can it help people in various PPC situations: agencies, small businesses, and contractors
Advantages
No disadvantages
Follow our detailed discussion on Medium and YouTube on Why You Should Be Meta Blueprint Certified:
YouTube
Medium
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
YRV Dynamics LinkedIn
YRV Dynamics Site
2024-01-0722 min
PPC with YRV DynamicsAvoiding Scam PPC Agencies and ContractorsAs a client, the following are steps you can take to vet and avoid scam PPC agencies & contractors:
Best places to find a good PPC agency/ contractor
Vet buyer certifications and credentials
Access to key leadership/ buyers that are in-platforms
Access to AI and tech integrations
Case studies and examples of work
PPC agency can adapt and help with other compelling issues
Media spends should be used in your own ad accounts
Follow our detailed discussion on Medium and YouTube on the steps you can take to avoid scam PPC contractors and agencies:
YouTube
Medium
Y...2024-01-0620 min
PPC with YRV DynamicsWinning PPC Strategies for eCommerce CampaignsWinning PPC strategies for eCommerce campaigns. Made for both clients and buyers.
Drive compelling ROAS on your PPC Campaigns:
Examination of the Smart Funnel Strategy
Product specific
Leverage RET and CRM data
Creative by smart funnel phase
Capitalize on seasons and key sales periods
Use AI and tech within your PPC mix
Follow our detailed discussion on Medium and YouTube on Winning PPC Strategies for eCommerce Campaigns:
YouTube
Medium
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and ecommerce.
YRV Dynamics L...2024-01-0623 min
PPC with YRV DynamicsLevel Up Your Google Ads Strategy with Advanced Audience BuildingAdvanced Google Ads Audience Building. Made for PPC buyers or those looking to level up their knowledge on Google audiences:
Advanced Audience Building. Google Ads tutorial on the following:
Custom Intent Audiences: In Market, life event, affinity, demo
Affinity: Psycho-Behavioral
Demo
Remarketing List
PMAX optimization
Follow our detailed discussion on Medium and YouTube on improving your PPC ads:
YouTube
Medium
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC, creative, and e-commerce.
YRV Dynamics LinkedIn
YRV Dynamics Site
2024-01-0612 min
PPC with YRV DynamicsGoogle Ads: The Ultimate Guide to Boost Your BusinessThis episode is for small business owners and clients who want to improve Google ads and PPC performance. They work with an in-house team, agency, or PPC contractors:
Know your customer profile
Upload your CRM data
Where are you in your marketing lifecycle
Use data-driven decision-making
Improve your Google shopping listing/ads
Use high-quality creative
Follow our detailed discussion on Medium and YouTube on Google Ads: The Ultimate Guide to Boosting Your Business.
YouTube
Medium
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC a...2024-01-0613 min
PPC with YRV DynamicsTips and Tricks to Scale Your Google AdsTo get the most from your Google ads, keep in mind:
Objective classification is not mandatory
Bidding tips
Understand bidding options
Negative keywords
Event Workflow
Brand vs. Non-Brand
Extend your learning; click the link below to dive deeper into Advanced Tactics for Elevating Your Google Ads Campaigns.
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Medium Article
Yousaf Yunes, spearheading YRV Dynamics as its Founder and CEO, excels in providing a full range of services in PPC and ecommerce.
2024-01-0618 min