Shows
Jerri Williams331: Dr. Kirk Yeager – Bomb Doctor, FBI Explosives UnitIn this episode, Dr. Kirk Yeager, the FBI’s Chief Explosives Scientist, reviews his experiences working as a Physical Scientist/Forensic Examiner for the FBI Laboratory’s Explosives Unit, analyzing many of the […]
The post 331: Dr. Kirk Yeager – Bomb Doctor, FBI Explosives Unit appeared first on Jerri Williams.2024-09-191h 16FBI Retired Case File Review with Jerri Williams331: Dr. Kirk Yeager – Bomb Doctor, FBI Explosives UnitIn this episode, Dr. Kirk Yeager, the FBI’s Chief Explosives Scientist, reviews his experiences working as a Physical Scientist/Forensic Examiner for the FBI Laboratory’s Explosives Unit, analyzing many of the […]
The post 331: Dr. Kirk Yeager – Bomb Doctor, FBI Explosives Unit appeared first on Jerri Williams.2024-09-191h 16
FBI Retired Case File Review331: Dr. Kirk Yeager - Bomb Doctor, FBI Explosives UnitDr. Kirk Yeager, the FBI’s Chief Explosives Scientist and FBI’s top bomb expert, reviews his experiences working as a Physical Scientist and Forensic Examiner for the FBI Laboratory’s Explosives Unit. He and his team are tasked with analyzing explosives made by terrorists and developing advanced techniques to detect and prevent the next bomb attack. Kirk has co-authored with his sister, Selene Yeager, The Bomb Doctor: A Scientist's Story of Bombers, Beakers, and Bloodhounds. Check out episode show notes, photos, and related articles: https://jerriwilliams.com/331-dr-kirk-yeager-bomb-doctor-fbi-explosives-unit/ Buy me a coffee - https://www.buymeacoffee.com/JerriWilliams2024-09-191h 16
Data Center RevolutionEp 95 Pt 2: The Product is Volume and Velocity with Rhea WilliamsKirk is back with Rhea Williams, Chief Commercial Officer for E3 Platforms, to discuss the impact of technology's industrial revolution compared to revolutions of the past. Shedding light on the expanding infrastructure projects by major companies, the challenges in building power plants and interconnected microgrids, and the initiatives promoting diversity and inclusion in the industry. They also highlight the necessity for creating more leadership opportunities for women, promoting confidence, and empowerment through practice and representation in male-dominated industries, encouraging women to speak up and be heard.For more about us: https://linktr.ee/overwatchmissioncritical2024-05-151h 14Data Center RevolutionEp 95: The Rise of AI Giants with Rhea WilliamsRhea Williams, Chief Commercial Officer for E3 Platforms, joins Kirk to discuss Rhea's transitions from fashion and real estate into the data center industry. They speculate on the future of the industry, underlining the significance of innovation, community involvement, and strategic planning in adapting to the rapidly changing technological environment.
For more about us: https://linktr.ee/overwatchmissioncritical2024-05-131h 18
The Andrew Faris PodcastKirk Williams' DTC Google Ads Strategy Actually WorksThe first place you should spend your ad dollars as a DTC brand is Meta. The second is Google.
Most people would agree with this comment, but they also see the same problem I do: it's incredibly easy to waste money on Google Ads because of the black box that is Performance Max and the 500 other ways Branded Search clicks inflate ROAS and hide bad dollars.
I know enough about this to have helped some clients stop wasting money in these ways. But I haven't known enough to help clients actually MAKE money there.
2024-01-0454 min
Plugged In - A Banking PodcastEp 24: Banking on Resilience: Navigating the Digital Frontier // Kirk Wycoff and Tom CestareJoin Al Dominick and Steve Williams as they speak with Kirk Wycoff, managing partner, and Tom Cestare, COO, of Patriot Financial Partners to delve into how banks are building resilience through digital innovation. This episode features discussions on the integration of technology in banking operations, the importance of maintaining a robust digital posture, and strategies for efficient tech implementation. The conversation also explores how banks are balancing traditional practices with new digital demands to create a more resilient and competitive banking environment. Listen as they delve into the pivotal role of community banks within the financial ecosystem a...2024-01-0329 min
The Front StretchHeadlines and then Kirk Williams of Williams Brothers RacingIn Turn 1 the guys chat about the passing of two racing legends, Matty D with a new contract, a new sport mod touring series, MB 360 points fund, and more.
In Turn 2 the guys sit down with Kirk Williams from the Williams Brothers Racing to talk about their 2023 season2024-01-021h 00
The PPC Mastery PodcastE18 - How to build a business you actually like (interview with Kirk Williams) - The PPC Mastery PodcastMiles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years.In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around.Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success").Follow Kirk here:- Follow Kirk on LinkedIn- Follow Kirk on X- Read...2023-12-2855 min
The Unexpected JourneyShort: Kirk Williams on Baja OverlandIn episode 23, we spoke with Kirk Williams about his journeys traveling the Americas in his wheelchair accessible camper vans. At the time of the interview, Kirk was about to head down to Baja, California for some rugged exploration. When he eventually returned stateside, Kirk and I caught up again and he shared some stories from an epic adventure! Guest info:@impact.overlandkirk@impactoverland.com Contact us: Instagram: @unexpectedjourneypodcastEmail: tim@unexpectedjourneypod.com Hosted and...2023-09-2816 min
Strong SongsJohn Williams' Star Wars Legacy, with Dan GoldingComposer John Williams is the defining sound of Hollywood and, arguably, the most widely listened to composer in the world. Kirk decided he needed some help tackling Williams' towering musical legacy, so he enlisted Australian author and musician Dan Golding as his tour guide through Williams' musical world, with a special focus on his groundbreaking score for 1980's Star Wars: The Empire Strikes Back.REFERENCED ON THIS EPISODE:Dan's book Star Wars After Lucas, his ABC radio show Screen Sounds and his podcast Art of the Score"Liberdade" by Dili Allstars"Celebration" from Push Me Pull...2023-09-222h 26
The 5Q5KEp 4 - Kirk WakefieldJosh sits down for a conversation with Dr. Kirk Wakefield.Are you interested in learning more from Dr. Wakefield in the classroom while pursuing a career in sports, music, and entertainment? Learn more about Baylor S3 here -> https://sites.baylor.edu/baylors3/For their run, Josh and Kirk ran around Baylor’s campus in Waco, Texas. Let us know where you got active while listening, and check out Josh and Kirk’s segment on Strava here -> https://www.strava.com/segments/35365026Have any topics you’d like us to discus...2023-09-1825 min
PPC Ponderings PodcastAudiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8Today we join Kirk as he has a conversation with the Chief Everything Officer of Teabeeshell Media, Travis Beeshell. Kirk and Travis chat about some high-level PPC tactics, PMAX and Discovery Campaigns. Discovery?? Yeah, Google recently announced they are transitioning Discovery into the newly created Demand Gen Campaigns and we recorded this episode before that announcement. We still thought there was some great information in this episode that you can bring over to the newly announced Demand-Gen Campaigns, so decided to include the conversation anyway. So go ahead and sit back, grab a cup of coffee and enjoy our...2023-09-1228 minPPC Ponderings PodcastDigging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7In this episode, we sit down with the self-described ROAS Queen to dig into anything from multiple languages (Kirk knows one), ROAS, and Reach. Ana is particularly enthusiastic about the concept of Reach, and how it is an under appreciated metric in the world of PPC... so listen in and learn!Want to be a guest on the PPC Ponderings Podcast? Apply here!Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZATO's PPC consulting & setup...2023-07-2738 minPPC Ponderings PodcastBuilding a PPC Community - with Miles McNair, PPC Mastery - S2, E6Miles McNair is a PPCer many in Europe and around the world know about, but who is lesser known in the community of US PPCers. We're here to help change that! Miles is one of my favorite PPC people to follow because he has two strengths that he uses well: (1) deep PPC knowledge and experience, (2) incredible content creation skills. Miles came from nowhere and has been working towards establishing a massive PPC online community... much of that around Performance Max. This is a longer episode, as Kirk and Miles chat all things from PS5 games, to PMax strategies, to...2023-07-1456 min
The Unexpected JourneyKirk Williams on Van LifeKirk Williams is a world traveler. He has driven vans all through the Americas, from Alaska to Chile and Argentina. He's quadriplegic from a mountain biking accident and has become an expert in building out adaptive off-road ready vans. Kirk is also taking his adventuring to another level by joining forces with the Walkabout Foundation to distribute wheelchairs to people with disabilities in South America and Africa who would otherwise not have access life-changing durable medical equipment. And of course, he has a loyal adventure partner service dog!2023-07-0636 minPPC Ponderings PodcastCreating Clear Client Communication - with Sarah Vlietstra, ZATO - S2, E5Today we join Kirk as he has a conversation with one of ZATO’s very own Senior Paid Search Strategists, Sarah Vlietstra. Sarah was formerly a TTEC employee representing Google to agencies, and thus has a *lot* of experience learning how to connect with clients, and then communicate well. Listen in as Sarah and Kirk chat customer service and how important client communication is to a successful PPC Agency. So sit back, grab a cup of coffee and enjoy our conversation with Sarah.Want to be a guest on the PPC Ponderings Podcast? Apply here!In...2023-06-2021 minPPC Ponderings PodcastShould You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - S2, E4Ever wondered whether click fraud tools are worth it? Us too! So we had Ekta on to meet her, and quickly learned of her international experience with click fraud tools so thought we would take advantage of that knowledge and share it with you. Come listen to Kirk meet PPCers he doesn't know and chat about their expertise! We chat click fraud, how PPC is like gambling, and even a little about attribution. Want to be a guest on the PPC Ponderings Podcast? Apply here!Interested in PPC help for your business? Check out Z...2023-05-2422 minPPC Ponderings PodcastGoogle Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3Christopher is a brilliant Ecommerce PPCer based in the UK. He works for Kelkoo Group, and works in Google Merchant Center more than your average joe! In this episode, Kirk and Christopher chat all things about PMax tactics and Google Merchant Center (we even discuss "Next" the... well, next, iteration of the GMC UI). Kirk also learns a little more about Football (but not the American kind) and why Ted Lasso kinda gets it right. Listen in on this chat between two PPCers!Want to be a guest on the PPC Ponderings Podcast? Apply here!...2023-05-0534 minPPC Ponderings PodcastAccount Suspensions, PMax, and PPC - with Hannah Lewis, Lounge Underwear - S2, E2In this episode, Kirk chats with the Head of PPC Affiliates at Lounge Underwear, Hannah Lewis. Hannah is a razor sharp PPCer who is also a self-acclaimed outdoor activities enthusiast. Hannah’s job at Lounge Underwear means she is always looking for a new way to target the right person through PMax, while handling the inevitable ad suspension sure to haunt her work. How does one utilize PMax with creative limitations? Listen on for some tips!Want to be a guest on the PPC Ponderings Podcast? Apply here!Interested in PPC help for your business? ...2023-04-1419 min
PPC Ponderings PodcastWhy Are Google Reps The Way They Are? - with Ben Kruger, Google - S2, E1In this first episode of the PPC Ponderings Podcast, Kirk chats with Ben Kruger. Ben is a Googler with an opinion. After connecting on Twitter and LinkedIn for months, Kirk and Ben decided to have *the* conversation about Google's relationship with advertisers, the Google Rep Program, advertiser adoption hesitancy, and more. We think you'll enjoy this one since it's a candid, yet respectful conversation. Look at it as a discussion between two new friends with some major differences, but who are open to learning from each other. Want to be a guest on the PPC Ponderings Podcast? A...2023-04-0545 min
Original und Remix - Der Musik-TalkFolge 66 - Kirk, ich bin dein Vater!Mahlzeit ihr Hasis. In dieser Folge geht es zumindest etwas um Star Wars und mein kleines Erlebnis im outpost-one. Aber der Großteil der Sendung gehört natürlich wieder dem leben René, der mal einen Vergleich ziehen möchte, zwischen einem Song mit stumpfem Geballer und einem Hit mit Konzept. ist veilleicht ja mal interessant für den einen oder anderen? Ansonsten geht es aber auch nun so langsam um die Platzierungen im Remix Contest zu Can't Let You Go und auch ein bisschen Chris Kirk ist mal wieder am Start! Was soll ich also sagen, außer: "Viel Sp...2023-02-231h 54
The Digital Marketing Mentor001: Speaking, Sparking Connections, Star Wars, and (Google) Shopping - Kirk Williams Talks Mentorship and MarketingSend us a textKirk Williams, Founder and CEO of ZATO Marketing, a PPC micro agency, discusses the benefits of dedicating yourself to learning, sharing your knowledge and wisdom, and more of his background. We talk about how seminary school helped him become the marketer he is today, along with his Father-In-Law, and how he defines a mentor. He mentions the processes he’s implementing to mentor his team today, and we discuss Performance Max and the future of Google Shopping. Episode Highlights[4:00] Kirk discusses his educational bac...2023-01-1151 min