Shows
The CEO Stylist5 Actionable Steps to Kickstart Your MarketingMarketing Your Dream Business
Are you ready to elevate your business but unsure where to start with your marketing strategy? In this episode of The CEO Stylist, Yovanka and Kirsten share a comprehensive marketing blueprint designed to help you attract your dream clientele. They delve into key topics such as niching down, building a high-converting website, optimising SEO, creating valuable content, and leveraging social media. This conversation highlights the importance of identifying your strengths, targeting a specific market, and aligning your marketing efforts with your passion to achieve business success.
Optimising Your...
2024-09-1748 minThe CEO StylistReclaiming Your Power: Moving Past Imposter SyndromeDefeating Self-DoubtHave you ever felt like an imposter in your own success story? Yovanka and Kirsten know the feeling all too well, and in this episode of The CEO Stylist, they lay it all on the table. They kick things off by sharing their struggles with imposter syndrome, diving into those quiet moments when self-doubt creeps in. The discussion doesn't shy away from how comparison, especially among women, can magnify these fears—impacting everything from professional milestones to personal aspects like body image and parenting. Tune in to hear how they’ve leaned on supportive networks to comba...
2024-09-0237 minThe CEO StylistWinning Australian Hairdresser of the Year with Sam JamesShe Won Australian Hairdresser of the Year – Please Welcome Sam James!
Join Yovanka Loria and Kirsten Harris as they welcome the extraordinary Sam James from SJ Establishment. With an impressive 23-year journey in the hair industry across the UK and Australia, Sam has recently been crowned Australian Hairdresser of the Year at just 36. She takes us through her remarkable career, sharing how she transitioned from an eager 14-year-old apprentice to a celebrated salon owner and a key figure in the global Matrix artistic team. You'll hear about her passion for creating hair collections and the role mentorship has...
2024-08-1952 minThe CEO StylistEntrepreneurship & Money Mindset with Shona GatesHer card declined! (it was the wake up call she needed)
Imagine the shock of having your card declined while buying
something as simple as toilet paper, despite being financially successful. This was the turning point for our guest, Shona Gates, who realised that her relationship with money was toxic, and that mere budgeting wouldn't fix it. In this latest episode, Shona opens up to Kirsten and Yovanka about her journey with transforming her money mindset. Today the women explore the significance of how we perceive and relate to money, especially in today's economic climate, and the...
2024-08-0550 minThe CEO StylistBad Business Experiences (Part 2)Ever had a gut-wrenching business experience that made you question everything? Grab a drink and unwind with us as Yovanka and Hayley dive into their wild ride through the hair industry, sharing candid stories and lessons learned from bad business experiences. In this episode, we explore the ups and downs of navigating toxic business relationships and rebuilding confidence.A Covert NarcissistIn part two, Yovanka shares her bad business experience with a close work colleague. Yovanka brings on Hayley to help tell her story of business betrayal, which intertwines with Hayley's own story of working with a...
2024-07-2248 minThe CEO StylistBad Business Experiences (Part 1)An After Hours Gossip
Remember the first time you realised you'd been scammed? That gut-wrenching moment when reality hits and you see the glaring red flags you overlooked? Well, grab a
drink, unwind, and join us for a candid after-hours gossip where Yovanka and Kirsten share their wild ride through the hair industry and their bad business experiences. First up, we hear from Kirsten who tells us about the time she had
an unexpected and unpleasant run-in with a business coach.
The Business Coach from Hell
Hear about the costly...
2024-07-0828 minThe CEO StylistMindset During Adversity with James HendersonTransform Your Mindset and Kick Your Business Goals
In this episode, we host James Henderson, the creative force behind Clarity by James and the new owner of Bode. James shares his remarkable journey from a budding hairdresser to a successful salon owner, discussing all things mindset and strategy to thrive in the salon industry. He recounts his early days, opening up about the challenges he faced during his apprenticeship and the perseverance it took to launch his dream salon. James talks with Yovanka and
Kirsten about the inspirations and challenges of salon ownership, including managing multiple salons...
2024-06-241h 25The CEO StylistIs Your Sales Rep Scamming You?Transform Your Salon’s Retail Sales and Customer Service
In this episode, we sit down with Sonia, the Salon Doctor, who shares her impressive journey from owning salons to excelling in corporate sales. With 37 years of industry experience, Sonia noticed a gap in sales training for salon staff and took it upon herself to bridge it. This led her to create The Salon Doctor, offering one-on-one coaching, a six-module accelerator course, and the innovative "mystery employee" program. Tune in, to discover how her methods have significantly boosted salon success and customer service.
Navigating Challenges in Salo...
2024-06-101h 10The CEO StylistInspiration or Imitation?Where is the line between inspiration and outright imitation? And when does it become straight-up identity theft?
In this episode, Yovanka and Kirsten dive into the hot topic of dealing with social media copycats. Ever felt like someone is piggybacking off your hard work? You're not alone! One of our viewers is dealing with a similar situation. Join your hosts as they investigate a real-life copycat scenario affecting one of their listeners. As creatives and professionals, Yovanka and Kirsten share their encounters with content replication, discussing the appropriate ways to address copycats and whether any art can t...
2024-05-2730 minThe CEO StylistStop Feeling Stuck On Socials With Ash BaileyWe’ve got the secrets to social media success in the hair industry!
Are you a hairstylist who feels left behind in the ever-changing digital landscape? Are your competitors outpacing you on platforms like Instagram and TikTok? If your social media strategy feels outdated and you’re struggling to keep up with the latest content creation trends, this episode is just for you!
Join hosts Yovanka Loria and Kirsten Harris as they sit down with Social Media Expert, Ash Bailey, to explore the latest trends in social media marketing and brand building for hair stylists.
W...
2024-05-131h 00The CEO StylistIncreasing Pay For Less Work?Are you a business owner who pays your staff more than yourself? Or are you an employee who feels underpaid?
Then this episode is for you! Join hosts Yovanka Loria and Kirsten Harris as they tackle the complex world of wages and business expenses. They discuss the real struggles faced by service-based business owners in balancing the growing demands for wage increases despite less work. You’ll gain insight into how businesses manage pay expectations while maintaining profitability amidst tight cash flow and increasing living costs.
Yovanka and Kirsten also...
2024-04-2945 minThe CEO StylistWhat 2024 Has Taught Us So Far...Join Yovanka Loria and Kirsten Harris as they reflect on their personal and professional milestones for the first quarter of 2024.
Your hosts get real about setting concrete goals and how this clarity has influenced their focus, productivity, and decision-making. They also share the unexpected experience that reshaped their approach to balancing health, business, and personal ambitions.
In the episode, Kirsten shares her confronting journey
towards acknowledging the importance of creating a will, a realisation brought on by nearing her 50th birthday and a desire to secure her family’s future. Despite
previous opportunities and encounters wi...
2024-04-1535 minThe CEO StylistWhen Your Best Team Members LeaveGrab your tissue box and brace yourself for an emotional rollercoaster ride with this episode of The CEO Stylist. Tune in as Yovanka Loria bares her soul, opening up about the emotional whirlwind of managing team dynamics and the
heartache that comes with saying goodbye to your BEST team members. Strap in for a raw look at the struggles of leading a business through unpredictable transitions and growth. From coping with perimenopause to managing pregnancies and hormones, Yovanka and Kirsten delve into the resilience and adaptability needed to maintain a thriving business.
Yovanka reveals that at her...
2024-04-0138 minThe CEO StylistEmail Marketing is NOT DeadWhen Instagram crashes, where do you turn? If your answer isn't 'email marketing', you have been overlooking a marketing goldmine! In this latest episode of The CEO Stylist, dive into the importance of email marketing with Yovanka Loria and Kirsten Harris. As they discuss the Instagram blackout that left business owners without access to their client lists, they remind us of the risks of relying solely on social platforms AND prove why email marketing is far from dead. As your hosts discuss their own email habits, find out why, even with an overload of digital messages, certain brands c...
2024-03-2534 minThe CEO StylistHow To Fire ClientsHave you ever faced the uncomfortable task of saying goodbye to a client who just isn't the right fit for your business? In today’s episode of The CEO Stylist, Yovanka Loria, and Kirsten Harris, talk you through establishing professional boundaries, setting clear rules, and when “firing” a client is sometimes the best move for your salon. Kirsten kicks off the conversation by sharing a story from her salon days, about a client who pushed the limits by treating her dog like a human in the salon. This story leads into a discussion about the traits of difficult clients...
2024-03-1831 minThe CEO StylistThe Unknown Process of Creating a Hair Extension Company with Anianne RiveraToday’s episode of The CEO Stylist reveals the
secrets and challenges behind creating a successful hair extension company as international guest, Anianne Rivera, the gothic-inspired mastermind behind Mourning Hair, joins Yovanka Loria and Kirsten Harris to share her experience with starting a hair extension line. The women discuss the oversaturation of the American market, the unexpected costs of creating an extension product, how bad batches happen, and the things the hair factories aren’t telling you. From the shock of minimum order quantities to the importance of maintaining product integrity, Ani’s insights offer a look into the indust...
2024-03-1156 minThe CEO StylistIncreasing Revenue and How To Price Your ServicesLooking to elevate your revenue? Join in as Yovanka and Kirsten spill the secrets behind the ultimate pricing strategies for salon businesses. Listen and learn why it's crucial to tailor your pricing structure to your salon's unique margins, whilst mastering tiered pricing to reflect the diverse experience levels of your stylists.
In this episode, we explore the practical world of salon service efficiency, where expertise equals premium pricing. Your co-hosts discuss the real-world implications of a stylist's ability and efficiency on service charges and learn how to use pricing tools to calculate product costs and service t...
2024-03-0429 minThe CEO StylistWho Owns The Client?Picture this: you've nurtured a successful salon business, and grown a loyal client base, but one of your top stylists decides it's time to move on. So, here’s the burning question: Who owns the client? Yovanka Loria and Kirsten Harris have the answers in today’s episode of The CEO Stylist as they share stories from their listeners and their own experiences.The women unpack a story from Western Australia, where a stylist decided to switch salons, and the salon owner was left wondering who had rights to the clients. Yovanka and Kirsten dissect the aftermath of her...
2024-02-2638 minThe CEO StylistHow to Build a Team and Create Culture in 2024Have you ever walked into a salon and felt the buzz of a dream culture? Today Yovanka Loria and Kirsten Harris sit down to explore team building and creating culture within a salon business. They discuss the necessity of establishing your culture before expanding your team and setting a clear vision, values, and morals that will lay the foundation for your desired workplace environment. Sharing personal experiences, they touch on the challenges leaders face, the pitfalls of trying to be overly friendly, and the complexities of entitlement and work ethic influenced by different cultural backgrounds.
Remember the l...
2024-02-1938 minThe CEO StylistWork, Burnout & RechargingEver feel like work has hijacked your life, leaving you running on empty? In today’s episode of The CEO Stylist, Yovanka Loria and Kirsten Harris share insights on finding balance in a society where being constantly busy has become the norm. From the struggles new parents face when re-entering the workforce to managing a new generation of workers who refuse to burn out, the hosts open up about the changes they’ve implemented in their personal and work lives to break the cycle, recharge, and reclaim their health and relationships. This conversation is a must-listen for anyone seeking to m...
2024-02-1237 minThe CEO StylistFacing Betrayal, Deception and Resilience in Business (Part 2)She didn’t know it back then, but the sting of betrayal and disappointment is what put Yovanka on her path to success. In today’s episode, alongside co-host Kirsten, she will tell the tale of an idolised mentor, business associate, and trusted friend who turned out to be a narcissist. Listen in as she recounts the emotional rollercoaster of enduring—and overcoming—manipulation and trauma.
As she recounts her past, Yovanka reveals the pivotal moments that forced her to question everything she knew, including the foundations of trust and admiration, and how these experiences built the resilienc...
2024-02-0529 minThe CEO StylistFacing Betrayal, Deception and Resilience in Business (Part 1)Don’t be bitter, be better! This is something Kirsten unravels in today’s episode, as she discusses the cutthroat reality of betrayal and deception along her business journey.Alongside co-host Yovanka, Kirsten recounts a gut-wrenching story about a once-trusted associate she had sponsored from abroad, who conspired against and forced her out of her own business. Kirsten discusses the financial, legal, and emotional challenges intertwined with such a hardship, underscoring the importance of solid contracts and the value of trust in business.Together, the hosts reveal the lessons learned from these experiences, which, while painful, can unex...
2024-01-2928 minThe CEO StylistWhy Knowing Your Numbers MattersUnlock the secrets to financial empowerment and say goodbye to the fear of numbers that has been holding you back in business. Kirsten and Yovanka are here to guide you through the salon metrics that matter, from Average Transaction Value to KPIS and Strategic Pricing. They’re spilling the tea on how truly understanding your business's financials can revolutionise your decision-making and growth.It might seem scary, to break away from the traditional and embrace the world of high-ticket hair extension services. But as they recount a hairstylist who embraced this business model, and overcame her fear of lo...
2024-01-2255 minThe CEO StylistHow to Implement Salon Policies and ProceduresFeeling overwhelmed by no-shows during your fully booked days? Are you wondering how to establish cancellation policies that work or enforce them without upsetting your clients? If these challenges sound familiar, today’s episode is for you!
Listen in as Yovanka and Kirsten explore the backbone of every successful salon business—policies and procedures. In this episode, they will talk you through enforcing policies that command respect for the craft, how to balance firmness with flexibility when it comes to cancellations and the impact of thoughtful communication on client relationships. Today you’ll learn how to confidently naviga...
2024-01-1555 minThe CEO StylistHow to Lead Your Team and Business When Revenue is DownEver grappled with the fear and uncertainty that comes with a downturn in business? It's an experience, hosts Yovanka Loria and Kirsten Harris, know all too well. In the latest CEO Stylist episode, they share their journeys and reveal the strategies used to lead a team during such challenging periods. They delve head-on into how a positive mindset, proactive approach, and an understanding of evolving consumer behaviour can pivot your services in ways that will satisfy your clients' needs. Listen in as they emphasise the dangers of fear-based leadership and its impact on team motivation during challenging times.
2024-01-0835 minThe CEO StylistOvercoming Working Mum GuiltWe've all been there, haven't we? That burdening feeling of mum guilt, the juggling act between work and family, the emotional toll of not being able to be in all places at once. As mothers themselves, Yovanka Loria, and Kirsten Harris, have walked this path and they’re here to share their raw experiences, the struggles that come with motherhood, and more importantly, how to navigate through it. From transitioning careers to overcoming the fear of judgment, they peel back the layers on these complex emotions and societal pressures that so often keep us from investing in ourselves.
No...
2024-01-0149 minThe CEO StylistEmpowerment vs EntitlementAre you feeling entitled? Or are you genuinely empowered? These lines can often blur, leading to imbalances in your personal life, workplace, and even businesses.
Your hosts, Yovanka Loria and Kirsten Harris have seen both sides of the coin and are ready to share a fresh perspective on this topic. They will provide practical tips to strike the right balance between feeling empowered and avoiding a sense of entitlement. This episode is all about navigating fairness and respect, and cultivating a positive, empowering environment in all spheres of life.
As they venture into the business w...
2023-12-2541 minThe CEO StylistClosing the year: Exposed Q & AGet ready for a wild roller-coaster of emotions and experiences in this Christmas Special of the CEO Stylist, as your hosts Yovanka Loria and Kirsten Harris, spill the tea, share their most embarrassing moments, and open up about their toughest business experiences in the hair industry,
Get cosy because the hosts have set aside some time to answer your burning questions. From their pet peeves about each other, to their thoughts on conspiracy theories, and their personal encounters with psychics, and spirits, to the betrayal of a family friend and being short-changed by a business partner. This...
2023-12-1845 minThe CEO StylistFeedback Secrets: Strengthening Stylist-Client and Staff CommunicationHave you ever received feedback that made you feel uneasy, misunderstood, or worse, disrespected? We’ve all been there and in today's episode, Yovanka, and Kirsten take you through the importance of feedback in client-salon relationships. The hosts share their personal experiences and valuable advice on how to interpret, manage, deliver, and reciprocate feedback effectively. They also delve into why clients might be hesitant to share their thoughts and suggest techniques for businesses to encourage feedback in a way that is concise, clear, and respectful. This is of particular importance to Yovanka and Kirsten as they highlight that the in...
2023-12-1146 minThe CEO StylistNavigating Growth in Your Entrepreneurial JourneyFeeling overwhelmed and overworked, struggling to keep your entrepreneurial journey afloat? What if we told you that there's a better way? Today, Yovanka Loria and Kirsten Harris invite you to explore with them the art of navigating growth in your entrepreneurial journey. They bring you lessons from their insightful retreat in Bali, sharing their evolving understanding of what it means to be a high-performing entrepreneur, and how to avoid the dangers of being "too busy.” They also delve into how their upbringings shaped their work ethic and discuss focusing on high-payoff activities for business success.
Have you eve...
2023-12-0435 minThe CEO StylistThe Sweet Spot Where Personal Transformation OccursDo you ever feel like you're in a constant cycle of go-go-go, without taking the time to truly breathe and reflect? What if you could unlock new levels of achievement by introducing some stillness and breathwork into your routine? That's exactly what Kirsten and Yovanka discovered on their transformative trip to Bali, where they found themselves on a journey of personal and professional growth. They’re ready to share it all with you, in this week's episode of the CEO Stylist, sit back, take a deep breath and tune in…
Yovanka and Kirsten discuss the importance of setti...
2023-11-2729 minThe CEO StylistDear New Stylists: A Podcast Episode Just For You with Emma SorensenWelcome to another episode of the CEO Stylist Podcast, where Yovanka and Kirsten are joined by Emma Sorenson, owner of Salt the Salon. Listen in, as Emma opens up about her remarkable journey within the hair industry and lessons learnt along the way. From employee to salon owner, Emma shares how she achieved career success by harnessing the power of education and strategic marketing to build her brand from scratch.
Emma's inspiring story highlights resilience, and accepting imperfection, as she overcame her initial fears of working with hair extensions by leveraging education and guidance. She emphasises the im...
2023-11-201h 07The CEO StylistThe Power of Choice: Insights on Ego over OpportunityAre you curious about how your ego might be holding you back from reaching your true potential? Join Yovanka and Kirsten on a journey of self-discovery as they delve into the impact of ego on your life, opportunities, and relationships. In this episode, they will explore how understanding and managing the ego, can open doors to a deeper connection with your higher self.
Yovanka and Kirsten don't hold back as they share their own personal experiences, revealing how these moments have shaped them and how gaining control over their egos has improved their leadership skills. They recount pi...
2023-11-1343 minThe CEO StylistStrategies for Effective Planning in BusinessWondering how to navigate your business amidst the uncertainties of today's economy? Join Yovanka Loria and Kirsten Harris as they guide you through facing these challenges head-on. They discuss practical strategies to not just survive, but to thrive during rising interests, hikes in the minimum wage, and whispers of a potential economic crash. Rather than succumbing to the fear of the unknown, they explore ways to use this period as an opportunity to level up and make self-care a priority. They share tips on focusing on long-term gains and investing in your skills, providing a fresh perspective for all...
2023-11-0632 minThe CEO StylistMaximising Marketing Impact: Your Salon Business Success BlueprintGet ready to unlock the secrets of effective marketing! Join Yovanka Loria and Kirsten Harris in their latest podcast episode, as they reveal the power of effective marketing, and how it fuels business growth. They’ll take a deep dive into digital and content marketing, as well as social media marketing, bringing you practical insights and strategies to elevate your brand and target your ideal
clientele.
Yovanka and Kirsten will guide you every step of the way, as they break down the complexities of a successful marketing strategy, discussing the significance of identifying your target market, the im...
2023-10-301h 09The CEO StylistBuilding Your Dream Career: Staying True to Yourself"One of the biggest takeaways from this episode is understanding your highest values. As a working parent, it's that constant balancing act that nobody prepares you for... Discovering what truly ignites your passion."Listen in as Yovanka Loria and Kirsten Harris explore the essential topics that lay the foundation for personal and professional growth. The successful entrepruners share their insights on self-discovery and the transformative influence of authenticity within the workplace. Outlining the importance of aligning your career with your deepest passions and values and uncovering your true calling. Together, they navigate the challenges commonly faced by p...
2023-10-2338 minThe CEO StylistThe CEO Stylist Unveiling: The Journey BeginsWelcome to the CEO Stylist. Join Yovanka Loria and Kirsten Harris in their first episode, as they explore their journeys within the hair and beauty industry, shedding light on the transformative paths that have led them to their current roles as prominent leaders in the industry. Listen as Yovanka opens up about her personal journey, starting with her decision to become a hairdresser at a young age. Reflecting on her early struggles as an apprentice and transitioning from hairdresser to business owner. Yovanka speaks about the moment she made the pivotal decision to explore the rea...
2023-10-1752 min
The CEO StylistIntroducing The CEO Stylist: ‘Where Business Meets Empowerment’Welcome to The CEO Stylist Podcast, hosted by Yovanka Loria and Kirsten Harris — two visionaries who are set to revolutionise your path to personal and professional growth. Yovanka, an award-winning entrepreneur, and Kirsten, an expert Digital Marketer, unite to guide you through the hidden layers of CEO lifestyle.
Beyond The “Success” Stereotypes
Together, Yovanka and Kirsten shatter the glass ceilings of traditional CEO narratives. From startup struggles to global triumphs, be prepared to dive deep into the emotional and spiritual journeys that define the true path to leadership.
Empower...
2023-10-0500 min