Shows
Pieces of Me - Inside ZalandoFlowers, Fashion and Friendship; Inside Zalando’s Partner Communication EngineKatja Schmökel, Team Lead in Partner Communication at Zalando, joins Janine Matos to explore what it takes to help Zalando’s partners thrive in a fast-moving but highly regulated industry.Katja explains how partner communication sits at the heart of the fashion and lifestyle ecosystem; ensuring brands and retailers can navigate the Zalando platform and understand the often complex regulations involved.The conversation also explains that while AI is beginning to reshape communication strategies, Katja’s people-first outlook is what give purpose to her career.Katja’s “Pieces of Me” reflect tha...
2026-02-1718 minPieces of Me - Inside ZalandoSpeed, Trust and Pop Culture Moments; the Secrets of a Career in Social.Lilli Ferreira, Global Social Media Manager at Zalando, joins Janine Matos to unpack what it takes for brands to build community on social media.Lilli explains Zalando’s social team social strategy and execution, how they react in real time to big pop culture moments, and stays “chronically online” to keep pace with fast-moving trends. The conversation explores why different platforms demand different approaches, and how total trust within the team is essential to enable instant decision-making.Lilli’s “Pieces of Me” represent the music dreams of her childhood, her delight in being a “Swiftie”...
2026-02-0318 minPieces of Me - Inside ZalandoThe Great Data QuestionCarlos Cardenas, Principal Analyst at Zalando Data Foundation, joins Janine Matos to explore how data becomes truly valuable when teams know how to use it.Carlos explains the role of the Zalando Data Foundation and how his team supports colleagues across the business to use date effectively. The conversation covers the importance of the right tools, and the difference between “big data” and “great data”, and improving data literacy through the Zalando Data Hub.Beyond data best practice, Carlos shares the experiences that have helped form his approach to work. Tattoos, dogs and marathon...
2026-01-2018 minPieces of Me - Inside ZalandoPieces of Me, The 2025 CollectionIn this special episode, Janine Matos looks back on the interviews and conversations of Pieces of Me in 2025, to bring you the standout advice and insights shared by guests. From reflections on Zalando’s OFMs (Our Founding Mindsets) to career guidance from experts in team culture, tech innovation, social impact and economics, this episode brings together voices from across the business, including Christoph Gädeke, Pia Ahlgren, Dunja-Maria Bischof, Lara Gesche and Gregory Crawford. This is a chance to hear what we can all do to grow, find purpose and build happiness at work...
2025-12-1811 minPieces of Me - Inside ZalandoPre-owned ReimaginedIn this episode of Pieces of Me, Janine Matos sits down with Alice Marshall, Director of Pre-Owned at Zalando, to explore the boom in pre-owned fashion.Alice talks us through the creative and operational engine behind Zalando’s recommerce operation. She explains how customers can trade in their as-new or gently worn items, and what it takes to build a trusted, high-quality secondhand experience at scale. The conversation covers how Zalando is grabbing the growing opportunity in kids’ pre-owned clothes and how her team is redefining what circular fashion can look like...
2025-12-0917 minPieces of Me - Inside ZalandoZalando For GoodIn this episode of Pieces of Me, Janine Matos is joined by Lara Gesche, Principal of Social Impact at Zalando, for a conversation about giving back to society, contributing to community, and the role businesses can play beyond commercial success.Lara breaks down our three core pillars: volunteering, humanitarian aid, and Zalando’s key strategic Social Impact initiatives: the Circularity Masterclasses and the Design Academy - two educational programmes that enable upcoming designers to support the transition of our industry towards a more sustainable and circular one. She explains the deep th...
2025-11-2517 minPieces of Me - Inside ZalandoFrom likes to buys: Understanding social commerceJanine sits down with Xiaoxia Qiu, VP of Zalando’s Tech Hub in Shenzhen China, to discuss an exciting new avenue for fashion and lifestyle sales.The conversation covers Xiaoxia ’s experience in building the company’s first tech centre in China, the challenges of bridging cultural attitudes toward work between China and Europe, and his team’s innovative approach to improving their English communication skills.Xiaoxia explains the thinking behind bringing the Chinese approach to social media commerce to Zalando’s European markets; a process that blends his team’s experience of engineering...
2025-11-1118 minPieces of Me - Inside ZalandoBreaking the Bias and Building an Inclusive Future for TechLucy Stubley, Principal D&I Talent & Leadership at Zalando, and Vanessa Sanyauke join Janine Matos to explore empowerment, diversity, and inclusion in the modern workplace; with a special focus on women in tech.Vanessa shares her inspiring journey as the founder of Girls Talk and the Black Girls Tech Summit, two initiatives dedicated to encouraging Black women to pursue careers in technology and leadership. Lucy reflects on her role at Zalando and the company’s ongoing commitment to increasing representation and fostering inclusivity.The conversation highlights the importance of mentorship, community, and taking bo...
2025-10-2819 minPieces of Me - Inside ZalandoUnpacking Tech Ops at Zalando's International HubsPia Ahlgren and Dunja-Maria Bischof, Site Operations Leads at Zalando, join the podcast to deep-dive into their roles supporting tech operations in Zalando’s international sites.As the pair explain to Janine, Zalando’s Hubs are vital to the tech innovation that drives success in fashion and lifestyle e-commerce. The Hubs show that Zalando is a serious employer of tech talent; from using data science and AI to help solve the biggest challenges in the fashion industry, to creating the tech that lies behind delivering customer orders.Pia Ahlgren and Dunja-Maria also...
2025-10-1418 minPieces of Me - Inside ZalandoThe Checkout Challenge: making payment seamless in e-commerceLea Siering, Managing Director of Zalando Payments, joins Janine to lift the lid perhaps the most important part of the fashion and lifestyle e-commerce sector… payments!Lea explains the complex but crucial role of payment systems in e-commerce and why creating a seamless checkout experience is essential for customer trust. The conversation covers how to juggle compliance, legislation, reporting and customer satisfaction so that everyone ends up happy.Lea shares her career journey, and reflects on Zalando’s supportive corporate culture, where collaboration and innovation drive progress.Her three “Pieces of Me” hi...
2025-09-3015 minPieces of Me - Inside ZalandoPrivate Labels, Building Brands In HouseJennifer Miu, Labelling and Packaging Manager for Private Labels at Zalando, joins Janine Matos to unpack a career in the fashion and lifestyle sector that is both hugely creative and completely essential, but rarely discussed.Jennifer first explains the important role that private labels - the company’s in-house brands - play. She then goes one to explain some of the remarkable innovations happening in packaging, including the importance of adaptive fashion and creating solutions and modifications that meet diverse customer needs. Jennifers Pieces of Me reflect the value she places in her cul...
2025-09-1615 minPieces of Me - Inside ZalandoTeens, Tweens and Trends: Behind Zalando’s Kidswear Strategy.In this episode of the Pieces of Me podcast, we delve into a side of the fashion and lifestyle industry that hasn’t been covered on the podcast before; unpacking the unique challenges when the customer is the parent, but the consumer is their child.Veronika Moles is Head of Kids at Zalando and she joins Janine to discuss her role leading Zalando’s kids’ assortment.The conversation explores how customer needs evolve across childhood and teenage years, the role fashion plays in shaping identity, and the strate...
2025-08-1918 minPieces of Me - Inside ZalandoI Am Remarkable And The Fight Against Imposter Syndrome.Salome Santos and Sofia Proshina join Janine Matos to explore the power of self-belief, community, and the fight against imposter syndrome.This special episode of the Pieces of Me podcast delves into the the I Am Remarkable initiative. I Am Remarkable is a global movement designed to empower individuals, particularly women, by recognising and celebrating their achievements.Salome and Sofia unpack how these workshops - which are available to everyone, at Zalando and beyond - can help participants overcome imposter syndrome and build confidence by finding ways to talk about the many things...
2025-08-0519 min
Inside Fashion Marketing by Zalando Marketing ServicesZMS turns 10: A decade of retail media innovation
Step into a decade of transformation with Joanna Rogers, Managing Director of Zalando Marketing Services, and Andreas Antrup, former ZMS MD and host of this podcast, and now MD Zalando China, as they join Heike Lari to celebrate 10 groundbreaking years of ZMS.
From sketching Sponsored Products on a whiteboard to leading full-funnel, insight-driven campaigns for over 50 million customers - this episode unpacks how ZMS grew into a powerhouse of retail media innovation, cultural creativity, and customer-centric storytelling.
2025-07-2422 minPieces of Me - Inside ZalandoHow Tech is Powering the Future of MarketingElman Hüseynov, Senior Software Engineer in Brand Marketing at Zalando, joins Janine Matos to explore how creativity and code combine in the world of brand marketing.In this episode of Pieces of Me, Elman shares how his team are helping to revolutionise Zalando’s marketing campaigns through innovative tech solutions; building the tools to drive the marketing of the futureFrom overcoming complex tech challenges to understanding how to scale creative campaigns, Elman unpacks the role of software engineers have to play in shaping fashion and lifestyle e-commerce.The conversation als...
2025-07-2116 minPieces of Me - Inside ZalandoRethinking Feedback - How To Make It Work For YouIn this episode, Janine sits down with Ashley Drew, Senior Manager Performance Practice at Zalando to talk about career and personal development in the modern workplace. Janine and Ashley discuss the benefits of a career path that embraces diverse roles and how Zalando facilitates exactly that.Ashley explains talent and performance management, covering what talent means and the best ways to foster it, how to evaluate personal performance, and the all-important area of feedback. She unpacks which kinds of feedback work, which don’t, and how colleagues can continue to evolve within an or...
2025-07-0818 minPieces of Me - Inside ZalandoThe Truth about Identity, Inclusion and Why Diversity Matters.Daniel Motino, Senior Manager of Diversity and Inclusion at Zalando, joins Janine Matos for a powerful conversation about identity, inclusion, and personal growth.In this moving episode of Pieces of Me, Daniel shares his journey in Diversity & Inclusion, highlighting how both visible and invisible parts of individual identity shape our experiences at work. From building support systems to leading programs that elevate women in leadership, Daniel discusses how he’s helping Zalando to create spaces where everyone can be their authentic selves.Daniel’s three “pieces” each tell deeply personal stories, including his struggle...
2025-06-2418 minPieces of Me - Inside ZalandoThe Secret Rituals Powering Zalando’s Design TeamGare Anighoro, Design Ops Manager at Zalando, joins Janine Matos to explore how community-building fuels creativity, connection, and career growth.In this episode, Gare shares how rituals such as “the Design Bonfire” and “Scrappy Demos” create opportunities for inspiration and collaboration. By inviting designers to share unfinished work and offer feedback, organisations can break down internal silos. The conversation unpacks these community initiatives, the importance of collaborative culture in design, and the power of daring yourself to evolve.Meanwhile Gare’s “Pieces of Me” reflect the importance of family and focussing on the here and...
2025-06-1017 minPieces of Me - Inside ZalandoWhere business strategy meets politics: a career in public affairs.Darija Bräuniger, Principal, Public Affairs DACH at Zalando, joins Janine to explains the role of a public affairs specialist in business and its impact in shaping business strategy.Although many of us misunderstand what’s meant by public affairs, Darija unpacks how her team focuses on communicating a company’s interests to politicians and how this differs from stakeholder communications. She shares how the public affairs team works to align Zalando’s priorities with evolving policy, especially around sustainability and digital regulation.The conversation also explores how a career in public a...
2025-05-2718 minPieces of Me - Inside ZalandoWhat Do I Wear? The World's Smallest, Biggest Question.Sara Spannar, VP of Global Marketing at Zalando, joins Janine Matos to explore the power of purpose, simplicity and empowerment in marketing fashion and lifestyle brands.Janine and Sara dive into a wide ranging conversation covering Sara’s personal perspective on her career to the marketing philosophies and strategies drive her work.They discuss the evolving landscape of fashion and lifestyle e-commerce, the importance of confidence in personal style, and the focus on customer engagement. Sara shares insights from her career journey, including her time in the music industry and the tra...
2025-05-1318 minPieces of Me - Inside ZalandoLanguage, Localisation and CultureMorgane Telling, Acting Team Lead Localisation Manager at Zalando, joins Janine to explain language and localisation in international business, and the importance of human connection in a tech-driven environment.Morgane explains her role and why localisation is key to Zalando’s success across diverse markets. The conversation covers everything from understanding customer to how AI is supporting, but not replacing, the human touch in localisation.Morgan also opens up about her personal journey, including how her grandmother inspired her passion for translation, and the role that work-life balance and internal networking hav...
2025-04-2918 minPieces of Me - Inside ZalandoEmbracing Vulnerability as a Tech LeaderRebekka Beels, Head of Engineering at Zalando, joins Janine Matos for a wide-ranging conversation covering leadership, vulnerability, and what’s required to build inclusive, high-performing teams in tech.Rebekka shares her perspective on what it takes to lead engineering at scale; aligning technical strategy with company goals while fostering a culture of personal ownership and team support. The conversation explores the tech platforms that Zalando uses to deliver customer needs, what leadership looks like in 2025, and why showing vulnerability is a strength, not a weakness.Rebekka’s three “Pieces of Me” highlight the evolving t...
2025-04-1419 minPieces of Me - Inside ZalandoBuilding a Ship; Shaping Workplace Culture as a CPO.Astrid Arndt, Chief People Officer at Zalando, joins Janine Matos to discuss leadership, workplace culture, and personal growth.Astrid explains her role in helping to shape Zalando’s culture, focusing on the importance of talent attraction, colleague retention, and understanding customer needs. The conversation also covers insights into long-term strategy, shifts in customer behaviour, and even Ted Lasso.Astrid’s three “Pieces of Me” reflect some key lessons in leadership and self-belief. They symbolise the significance of collective achievements, the importance of asking for help and Astrid’s love of the ocean.To learn...
2025-04-0117 min
Inside Fashion Marketing by Zalando Marketing ServicesThe new era of Inside Fashion Marketing - building the love brands of tomorrow
Kicking off a new podcast season with a lot of exciting firsts! Meet our new podcast host, Heike Lari, Director Partner Marketing & Consultancy at Zalando Partner Marketing Services, as she takes over from Andreas Antrup and unveils an expanded vision for the podcast. We’ll continue bringing you insights from partners and experts but will now also explore the full spectrum of retail media—including collaborations beyond Zalando. Tune in for fresh perspectives, new voices, and the future of retail media!
2025-03-2602 minPieces of Me - Inside ZalandoHow Experimentation Drives Innovation.Gregory Crawford, Chief Economist at Zalando, joins Janine to explain the importance of economists within large, modern businesses and how experimentation and data are the key to business success.Gregory starts by unpacking how his expertise and experience as an economist benefits Zalando, where he provides data-driven guidance to refine customer experience. Gregory also explains the objective of his economics team; democratising data-learning so that everyone within the company will be able to harness the economics team as an “experimentation engine”.The conversation also covers how personal stories shape careers, along with...
2025-03-1818 minPieces of Me - Inside ZalandoNavigating the Future of the Workplace.Christoph Gädeke, Senior Manager of Culture and New Work at Zalando, joins Janine Matos to explore the future of work and evolving workplace culture.First up, Christoph shares insights into the complexities and benefits of hybrid work models, emphasising the importance of flexibility in today’s workplace. He explains the impact of the pandemic in reshaping work culture, highlighting the need for organisations to continually adapt to help foster colleague engagement.Janine and Christoph then dive into the significance of cultural cohesion in a hybrid environment, the obstacles to...
2025-03-0417 minPieces of Me - Inside ZalandoFashion’s Future and the Path to Net Zero.In this episode, Janine sits down with Elizabeth Carttar, Head of Sustainability at Zalando, to discuss the company’s ambitious sustainability goals and how we all need to help build a more responsible fashion industry.With Zalando pushing for net zero emissions by 2050, Elizabeth explains the crucial role of circularity in extending the life cycle of fashion products.The episode covers fashion’s value-shift towards sustainability, how we need to engage customers in sustainability discussions, the role of innovative materials in responsible fashion, and why collective action is essential to achieving our long-term envi...
2025-02-1817 minPieces of Me - Inside ZalandoFinance, Fashion and the Future.In this episode Janine Matos sits down with Jennifer von Walderdorff, Senior Finance Manager at Zalando, to discuss the impact of financial analysis and modelling for Zalando, their partners and customers. The episode not only gives us a top-down view of the e-commerce industry and how Zalando’s business partnerships work, but also covers Jennifer’s passion for sustainable fashion and mindful shopping.Jennifer’s ambition to build a community of conscious consumers led to the publication of her book, ‘Look @ the Labels’, as well as the creation of her own app, SIBI. SIBI is de...
2025-02-0418 minPieces of Me - Inside ZalandoDecentralising Diversity to build Collaboration and InclusionIn this episode, Janine talks to Hacinta Naidoo, Head of D&I, Strategy and Governance at Zalando. They delve into the critical issue of diversity in organisations and how representation is essential when it comes to creating a sense of belonging and aspiration for colleagues.Hacinta explains what a decentralised D&I strategy means at Zalando and how that leads to greater collaboration and meaningful cultural change.Hacinta’s “Pieces of Me” include a tiny, simple pin, her grandmother’s tea set and a memento from an inspirational experience at Copenhagen Fashion Week.
2025-01-2117 minPieces of Me - Inside ZalandoThe Power of Storytelling in Corporate CommunicationsNina Trofimova, Team Lead Global Corporate Communications at Zalando, joins Janine to explain her role and give a glimpse into how the Corporate Affairs team communicates the company’s story to the world.Nina talks us through her career to date, moving across Europe and transforming her personal interest in fashion into her professional choices.She explains how Corporate Affairs tells Zalando’s story to different audiences from employees to partners, journalists and policy makers, connecting the company’s priorities to their interests.Nina’s three Pieces of Me reflect the role the image of...
2025-01-0719 minPieces of Me - Inside ZalandoData, Demand, and the E-Commerce ExperienceAntonis Vasilopoulos, Head of Product Assortment and Steering at Partner Tech, joins Janine to discuss how he and his team use data to shape the way we shop online.He explains the complex processes that helps manage the Zalando assortment, estimate future demand, and even sales trends as well as the tools and algorithms used to help deliver maximum impact for brands.Antonis’ three “Pieces of Me” start a conversation that covers everything from changing market conditions in the e-commerce landscape, to a 30 year old guitar pick, to the impact of hiring on workpl...
2024-12-1717 minPieces of Me - Inside ZalandoInnovation, Instinct and the Zalando Brand RefreshMorten Grubak, VP of Creative Direction, joins Janine in the studio to discuss creativity in business, his career and Zalando’s brand refresh.Janine and Morten cover everything, from the importance of a confident brand identity, the role of technology in fashion, to Morten’s passion for innovative digital solutions. They also delve into the thinking and process behind changing the face of the organisation.His three Pieces of Me include a collaboration between Jean-Michel Basquiat and Andy Warhol, a remarkable app helping to preserve cultural heritage in Ukraine and the new Zalando logo...
2024-12-0418 minPieces of Me - Inside ZalandoThe Power of Personalisation; Connecting Brands and Audiences.Heike Lari, Director of Partner Consultancy at ZMS, joins Janine in the studio to explore the dynamic world of Zalando Marketing Services (ZMS), from storytelling in marketing to the future of customer engagement.Heike explains the objective of ZMS, helping brands connect with their audience, and delves into how ZMS continually adapts to the changing landscape of e-commerce, from live streaming fashion influencers to personalised events that foster meaningful customer connections.Janine and Heike cover the diverse aims that brands have in partnering with ZMS as well as the importance of personalisation in r...
2024-11-1919 minPieces of Me - Inside ZalandoInside Zalando’s Outlet Store EvolutionDorothee Schönfeld, Director of Outlets and Overstocks at Zalando, joins Janine in the studio to share her career journey and her role in shaping Zalando’s outlet store experience.First up, Dorothee takes us through the philosophy behind Zalando’s outlets; from building stores that redefine the outlet shopping experience, embracing the unique characteristics of each store location and creating a customer experience that resonates with diverse shoppers. She also runs through the complexities of opening new stores, explaining the data-driven approach used to strategically select store locations and the connection between the phy...
2024-11-0518 minPieces of Me - Inside ZalandoInside Zalando’s Recruitment with Peter TörökPeter Török, Employer Branding Manager at Zalando, joins Janine to celebrate the second anniversary of Pieces of Me with a deep dive into Zalando’s employer branding and recruitment.First up, Peter talks us through his own recent journey to Zalando, from Budapest to Berlin, explaining the Zalando recruitment process for anyone considering following in his footsteps. He covers the first interviews, navigating the welcome days and the help available from the relocation support team.The conversation then delves into the vital role employer branding plays in attracting top talent and shaping the comp...
2024-10-2217 minPieces of Me - Inside ZalandoThe Power of Strategic Partnerships in business.Jan Muellender is a Senior Vendor Manager at Zalando and he joins Janine in the studio to explain exactly what that entails and how it’s his responsibility to build strong strategic partnerships that help the organisation thrive.Jan breaks down why the role of Senior Vendor Manager is essential within organisations, like Zalando, that have a major focus on innovative use of tech. His focus includes managing relationships with tech providers and providing feed back to those companies to help them develop and improve their services.Jan’s three “Pieces of Me” include...
2024-10-0816 minPieces of Me - Inside ZalandoDesigning the e-commerce shopper experienceGloria Rupprecht, Director of Product Design for Propositions at Zalando, sits down with Janine to discuss her role in creating memorable and distinct e-commerce experiences for customers. Gloria explains the evolution of e-commerce in 2024; how different propositions - from beauty, to sports to technology - each require a distinct and tailored design to enhance the shopping experience. Each category has different challenges and requires different solutions. She also touches on the close-knit design community at Zalando and the culture of sharing knowledge.Gloria’s three Pieces of Me: include jewellery from her grandmother and a pai...
2024-09-2419 minPieces of Me - Inside ZalandoBehind the Scenes at zStudios and Zalando’s Iconic Photo Shoots.Romy Richter, Senior Partnership Excellence Manager at zStudios, joins Janine to share her career journey and explain the thinking, inspiration and processes behind Zalando photo shoots.Romy covers styling the models, shooting the articles, and the challenges faced during shoots, including the sheer volume of content that her team needs to create. Romy also explains how the use of AI is transforming the process behind fashion and lifestyle images.The conversation moves on to cover how keeping an open mind when approaching your career can mean opportunities for growth and development, especially at...
2024-09-1018 minPieces of Me - Inside ZalandoUnlocking Workplace Innovation: How AI is Shaping the Future at ZalandoLutz Enders, Senior Tech Consultant in the Workplace Innovation and Product Team at Zalando, joins Janine in the studio to discuss the transformative role of AI tools for modern careers.First up, Lutz explains that carefully tailoring the right AI solutions for different job functions is key to significantly boost productivity within organisations.His insights are crucial for anyone looking to understand the evolving work landscape and AI innovation.Lutz and Janine delve into his unique career journey, from studying art history and the history of the Middle Ages and then...
2024-08-2717 minPieces of Me - Inside ZalandoThe Human Touch in Event Management; what it takes to design and deliver great events for a modern workforce.Oliver Ruebenkamp, Senior Lead, Event Management, at Zalando, joins Janine in the studio to discuss his pivotal role in planning and creating a huge range of events at Zalando.First up, Oliver explains the responsibilities of his team, from organising internal workshops and all-hands meetings to coordinating external influencer marketing events. This peek behind the scenes of large-scale gatherings shows the value of both meticulous planning and being prepared to forget the plan and embrace improvisation.Oliver and Janine then dive into the Summer of Sports events, Zalando engagement projects aimed at bringing...
2024-08-1318 minPieces of Me - Inside ZalandoUsing Data and Building Trust; Customer Relationships in E-CommerceMike Mulligan, Director of Customer Identity & Data at Zalando, joins Janine in the studio to explain what’s meant by customer identity, as well as the importance of building customer trust.First up, Mike unpacks Zalando's approach to customer data and explains why data is the key to building deep customer relationships in e-commerce. Like any relationship, it needs to be personal and built on trust.Mike and Janine also discuss how Zalando has adapted to new working environments and Mike shares his thoughts on productivity, innovation and collaboration in the workplace....
2024-07-3020 minPieces of Me - Inside ZalandoSneaker Trends and Fitness Goals; A Senior Buyer’s Role at ZalandoFreddy Legatzki, Senior Buyer Sneakers at Zalando, joins Janine in the studio to discuss his career as well as Zalando's Summer of Sports.First up, Freddy explains what a senior buyer role entails, from analysing trade numbers and understanding trend insights to choosing products for Zalando. “Sneaker heads” need to listen closely for updates on upcoming trends in sneaker styles and brands.Freddy and Janine talk about his passion for the new sport of Hyrox, a fitness endurance race that combines running and strength exercises. Freddy explains the buzz that he gets from Hyrox, from upco...
2024-07-1619 minPieces of Me - Inside ZalandoFrom international perspectives to local insights. A deep dive into Zalando’s retail strategy with Anna Wilk.Anna Wilk, Retail Manager for Czech Republic, Slovakia, and Slovenia at Zalando, joins Janine to in the studio to explain the importance of a retail manager in the industry, juggling content, the commercial calendar, and local sales strategies and combining an understanding of Zalando’s international strategy with local expertise.Anna explains the collaborative nature of her role, shining a light on on the teams and experts within the sector that work closely with a retail manager.Anna’s three Pieces of Me emphasis her commitment to wellbeing, her love of community and a passion for...
2024-07-0218 minPieces of Me - Inside ZalandoReimagining Fashion Logistics; the creation of ZEOS.Janine sits down with Jan Bartels, SVP of B2B at Zalando, to hear the story of ZEOS, a concept that revolutionises logistics for the fashion and lifestyle retail industry.ZEOS is Zalando's new B2B brand that offers a one-stock-pool solution for brand partners, and the entrepreneurial journey of the last few months has been unique. Because the story of how ZEOS was initially conceived, then built and scaled, mixes the ingenuity of a start-up with the expectations of a major retail brand.And Jan and his team have to maintain that entrepreneurial mindset, e...
2024-06-1917 minPieces of Me - Inside ZalandoWhat makes Zalando tick? The importance of building a seamless workplace experience.Meg Greenhouse, Senior Vice President at Zalando Technology Foundation (ZTF), joins Janine in the studio to discuss the role of ZTF in providing all the necessary tools and support employees in the modern workplace need, giving us a peak behind the scenes of how an organisation like Zalando functions.Meg leads a team whose role is creating a seamless and enjoyable workplace, from physical infrastructure to digital collaboration tools, providing a Zalando experience that is as effortless for colleagues as it is for customers Meg explains the value she’s found in experiencing different cultures and...
2024-06-0419 min
Inside Fashion Marketing by Zalando Marketing Services#41 - Summer of sports: Connecting with customers!
Today's episode is all about the Summer of sports! With the football Euros and the Olympics just around the corner, Andreas chats with Joey Bernier, Head of Integrated Proposition Marketing Sports and Streetwear at Zalando about how you can leverage the momentum of the moment to connect with customers on Zalando.
2024-05-3014 minPieces of Me - Inside ZalandoShaping the future of online salesJette Stempel, Head of Central Retail and Sales Campaigns at Zalando, visits the studio to talk with Janine about her career and responsibilities, the changing shape of the industry and her three “Pieces of Me”.Jette’s experience offers all kinds of insights for anyone considering a career in fashion, tech and online sales. She discusses the changing face of e-commerce, the importance understanding the data and driving growth through sales campaigns, but her lessons in life and leadership apply in any industry. Her advice on leadership focusses on encouraging systematic improvements that can lead to long...
2024-05-2118 minPieces of Me - Inside ZalandoUnderstanding the value of quality broadcasting and content production for organisations like Zalando.Leon Retief, Team Lead, Broadcasting and Video Production at Zalando, sits down with Janine to discuss his role and where live streaming, video production, and content creation fit in a a fashion and tech retail businessLeon explains the process of building up the broadcasting and video production team from scratch at Zalando and the challenges they faced. Leon and Janine talk through the increasing importance of live streaming and video production for all large companies and the impact of technology on content creation and what the future holds for corporate video and live streaming; w...
2024-05-0717 minPieces of Me - Inside ZalandoHow company doctors help to shape healthier staff, happier careers, and more effective businesses.In this episode, Janine interviews Thorsten Wehrend, the company doctor, to shed light on the crucial role company doctors have in a company like Zalando.As he explains, not everyone at Zalando - or other organisations - is aware of the role company doctors play and better promotion and awareness of their role will build better employee health and well-being.Thorsten explains how prioritising the wellbeing of colleagues is a vital component of a modern, effective work force and the conversation touches on everything from the significance of ergonomics in the workplace, tips...
2024-04-2317 minPieces of Me - Inside ZalandoTransforming logistics, navigating engineering leadership and embracing the science of happiness.Dan Persa, is Head of Engineering for ZEOS logistics and in this episode he talks to Janine about his role, his career, his approach to leadership and of course his three "Pieces of Me".The conversation covers the groundbreaking ZEOS logistics project at Zalando, which has the potential to transform E-commerce for brands across Europe, as well as Dan's perspective on motivating yourself and your team, opportunities for young engineers, and fostering a learning culture within organisations.Dan's "Pieces of Me" reveal his interest in engineering of all kinds, his dedication to hiring new talent a...
2024-04-0920 minPieces of Me - Inside ZalandoWhat great leadership looks like in tech and why mentorship in engineering is so important.Janine sits down with Dusan Radojevic, Director of Engineering for Customer Facing Applications at Lounge by Zalando, to discuss his career to date and why mentorship and support are so vital for of personal and professional growth.Dusan explains his career to date, why Lounge by Zalando stands out in fashion and tech retails and how the"start-up" mentality at Lounge is a key component of it's successJanine and Dusan discuss what it take to be a great leader and to effectively nurture people and careers in computer engineering and why building a deep und...
2024-03-2618 minPieces of Me - Inside ZalandoThe evolution of tech in fashion retail and keeping ahead of changing customer needs.In this episode, Janine interviews Maria Dodevska, Engineering Manager in the Site Reliability Engineering department at Zalando. They discuss the role of Maria’s team in building reliable software and providing a seamless customer experience, the evolution of the e-commerce industry over the last five years, and the need for a modern fashion and tech retailer to offer inspiration and stories via the website and app.Maria shares her journey from software engineer to engineering manager, she discusses her love for LEGO and Minecraft, and how it connects her with her son and her career, as w...
2024-03-1217 minPieces of Me - Inside ZalandoWhy there is a lack of diversity in tech roles and how the Women in Tech ERG aims to help change that.Caitriona Bermingham and Hala Al Kuwatly sit down with Janine to discuss the issue of the lack of diversity in tech roles globally. In an episode that focuses on Employee Resource Groups at Zalando, Caitriona and Hala explain how the Women in Tech ERG helps create a voice, advocacy, events and opportunities for women in the tech field, at Zalando and beyond.They explain how making tech accessible to everyone is the responsibility of business, society and education and how a community like the Zalando Women in Tech ERG can help accelerate the process.
2024-02-2821 min
Inside Fashion Marketing by Zalando Marketing Services#40 2024 outlook - be ahead of the game, on and off site Zalando
Let's kick off season 4 of "Inside Fashion Marketing" with episode #40 and our guest, Mark Rutten, who's Head of Sports & Premium Partner Management at ZMS. Mark and Andreas will guide us through a promising 2024 outlook, some of the initiatives that are planned, and what exactly brands should keep in mind for the upcoming year to be successful on and off site Zalando.
They're also talking about the success campaign of GAP "Sharing Pride" from 2023 - you can find the Case Study here. Last but not least, we're excited to open the entries for the 4th edition of the...
2024-02-1519 minPieces of Me - Inside ZalandoHow prioritising wellbeing accelerates your career and why employee communities focussed on mental health can make fashion and tech retail even more successful.As part of our ongoing series looking at how Employee Resource Groups can empower organisations and individuals to reach new levels of engagement and cooperation, Janine talks to Karoline Bamberowicz and Sandra Dobiosch from the Mental Wellbeing ERG at Zalando.Karoline and Sandra unpack why they became involved in the ERG, the four pillars behind it's purpose, and how the ERG has benefited both them and their colleagues.Amongst Karoline and Sandra's "Pieces of Me" are a cherished necklace, a journal and a tattoo that symbolise stories of personal and professional growth.To fi...
2024-02-1319 minPieces of Me - Inside ZalandoWhy E-Commerce needs experts in Sustainability Law, with Alexander Dohmen, Senior Legal Counsel, Environmental and Sustainability Law ZalandoThis conversation with Alexander Dohmen gives a fascinating insight into how sustainability regulations are shaping the fashion and tech retail sector.Alex, who is not your typical lawyer, explains how Environmental and Sustainability Law is growing to ensure operations run in line with the world's sustainability goals. Understanding and navigating these regulations is essential for businesses and the planet. Alex brings into the studio, a kiwi, a cap and a donut; helping to explain the sector's approach to sustainability using the "donut economics" model.To find out more about jobs at Zalando, visit...
2024-01-3019 minPieces of Me - Inside ZalandoIn our special anniversary episode, two of the team behind Pieces of Me share their own pieces and discuss why they chose to start the podcast.We're back after a short winter break and in this episode we're celebrating the first Pieces of Me "pod-iversary".Janine is joined by Aditi Gupte, Employer Branding Team Lead at Zalando. Aditi is one of the main players behind the podcast and together they discuss the importance of great employer branding, why they started Pieces of Me and how a podcast fits into an employer branding team's communications strategy.Aditi also turns the tables on Janine and asks for Janine's three "pieces of me". And amongst the pieces they bring into the studio are a c...
2024-01-1620 minPieces of Me - Inside ZalandoWe Dress Code: How a passion for gaming and coding can help forge a career in fashion and tech retail, with Martin SchwitallaMartin Schwitalla, Engineering Manager at Zalando sits down with Janine to discuss how the unlikely inspiration of hours spent gaming has helped shape his career to date.Martin also explains how inventory management works and why it’s a vitally important part of the logistical challenge for fashion and tech retail in the digital age.His three pieces shed light on how the culture at Zalando provided both challenges and opportunities when he began his career. They also reveal a love for gaming that he shares with Janine and explain the words; We Dress Code.
2023-12-1916 minPieces of Me - Inside ZalandoInnovation in the customer journey and embracing change to shape fashion and tech retail, with Kenneth MelchiorKenneth Melchior, VP of Lounge by Zalando sits down with Janine and explains his current role at Lounge as well as his varied career to date, all across Zalando.Kenneth touches on the innovative "treasure hunt" and short-lived campaign strategies that Lounge by Zalando use to enhance the customer journey. He then goes on to discuss the importance of agile ways of working and how e-commerce is encompassing the pre-owned market.His three pieces are both close to his heart and relevant to his career, highlighting the importance of authentic personalities in business and continuous l...
2023-12-0517 minPieces of Me - Inside ZalandoEmpowering colleagues with Employee Resource Groups, with Kerstin Schartner and Elke Fischer from the Neurodiversity ERG at ZalandoEmbracing diversity is vital for organisations to thrive in fashion and tech retail. Kerstin and Elke join Janine to discuss the “invisible diversity” of neurodivergent colleagues and the power and impact of the Neurodiversity ERG at Zalando.Kerstin and Elke explain our unconscious biases when it comes to neurodiverse colleagues and bring into the studio three pieces - including artwork created from lighter fluid, a jewellery puzzle and unicorns - that embody their journey at Zalando and the Neurodiversity ERGIf you’d like to know more about careers at Zalando, go to jobs.zalando.de
2023-11-2120 minPieces of Me - Inside ZalandoWhat does it take to thrive as an Executive Assistant in fashion and tech retail? With Pooja Chibber and Shannon Besim.Janine sits down with Pooja Chibber and Shannon Besim to unpick the old Hollywood stereotypes about assistants and find out what skills are vital when it comes to keeping leadership teams running effectively and efficiently.Pooja and Shannon discuss the importance of organisational skill, communication, personal resilience, and how the job is a little like Tetris. They also touch on the opportunities created by a successful career as an executive assistant.Their diverse "Pieces of Me" include a hand written poem, an Evil Eye charm and a visa.If you’d like to know...
2023-11-0720 minPieces of Me - Inside ZalandoFounding Days; a special episode digging deeper into what makes great culture in fashion and tech retailOn this special episode of Pieces of Me, Janine hears from Zalando colleagues from across the business to hear what it means to succeed in fashion and tech retail.Every year, around the anniversary of when the first customer order was made in 2008, Zalando celebrates it’s Founding Days with a special focus on a unique culture in the workplace.In this episode, we touch on everything from using AI to improve the customer journey, embracing sustainability in every area of fashion and tech logistics, to the importance of a “360 view” when it comes to your c...
2023-10-2408 minPieces of Me - Inside ZalandoUnderstanding Global Project Management with Neha Jain, Lead Program Manager, Global PMO at ZalandoNeha sits down with Janine to explain Project Management in fashion and tech retail and unpack what her role entails and why it's important.Neha touches on new projects that will transform the sector and opens up about the risks and best practice when it comes to new Project Management.Neha's "pieces" reveal her passion for travel and her reasons for moving to Europe, what it takes to work on strategically important initiatives and the importance of designing projects with accessibility in mind.You'll find Neha's articles on accessibility, that are mentioned in th...
2023-10-1018 minPieces of Me - Inside ZalandoHow Employee Resource Groups can transform the employee experience with Hassan Elseoudy and Noor Malik, members of the Muslim Community ERG at ZalandoIn the second of our episodes looking at how employee resource groups can improve employee experience and onboarding within large businesses, Janine sits down with Hassan Elseoudy and Noor Malik, members of the Muslim Community ERG at Zalando to unpack why the community is so important to them and to the company.Amongst Hassan and Noor's "pieces" are a football shirt, the abstract notion of "belonging" Leo Tolstoy's War and Peace.To find out more about careers at Zalando visit https://zln.do/3tdbumj
2023-09-2620 minPieces of Me - Inside ZalandoUnderstanding the role of employee resource groups (ERGs) at work, with Cassandra Pope and Lisanne Dorn Bota from the Black Employee Connection ERG at Zalando.Cassandra and Lisanne sit down with Janine to discuss their Hopes and objectives for the Black Employee Connection ERG at Zalando, the effects of the Black Lives Matter movement in the work environment and the evolving roles of ERGs within organisations.From a Blackberry to The Matrix on VHS, the ‘pieces’ Cassandra and Lisanne bring into the studio reflect their passion for African American literature, and the value of diversity and community.
2023-09-1225 minPieces of Me - Inside ZalandoOnline retail and the home and lifestyle brand sector, and with Lilly Tonin from Lounge by ZalandoJanine sits down with Lilly Tonin from Lounge by Zalando to hear Lilly's insights into the home and lifestyle brands industry and how it works today as well as her career advice for anyone looking to take their first steps in the sector.Lilly's three Pieces of Me reflect her passion for writing, how continual learning is the most important part of great leadership, and the importance of diversity within any large organisation.
2023-08-2921 minPieces of Me - Inside ZalandoAndreas Antrup, SVP Partner Services at Zalando, talks to Janine about how his upbringing has helped shape his career.Andreas Antrup sits down with Janine and explains how the fashion and tech retail industry has completely transformed during the twelve years that he has been with Zalando. He also sheds light on the future of the industry as Zalando continues to evolve fashion and tech retail by connecting consumers and partners on the platform. Andreas' three "Pieces Of Me" reveal not only his urge to step out of his comfort zone but also how geese taught him the importance of personal responsibility.
2023-07-1816 minPieces of Me - Inside ZalandoAlexis Evans and Juan Sierra talk to Janine about the importance and impact of the LGBTQIA+ Community at Zalando.Alexis and Juan delve into what it means to be part of the LGBTQIA+ community, from personal experiences of finding acceptance to the importance of representation in the fashion and tech retail sector.Amongst the items brought in by Juan and Alexis is a scrapbook page containing a surprising link to a shared experience in Berlin. Hit play and find out why these objects are so important to their personal lives, their careers, and the LGBTQIA+ community at Zalando and beyond.Alexis' article: https://zln.do/448kvzv
2023-07-0422 minPieces of Me - Inside ZalandoKaryn Nehrbas, Director of Product, Platform and Partner Experience explains how the future of fashion and tech retail involves brands embracing partnerships and discusses what it takes to fully embrace both motherhood and a career.In this chapter of 'Pieces of me', Director of Product, Platform and Partner Experience, Karyn Nehrbas explains the complexities of her role and discusses the exciting opportunities for growth in the B2B space at Zalando.Karyn's three "pieces" emphasise the importance of well-being, family and the need for change and growth in any successful career. To learn more about Zalando, visit jobs.zalando.com
2023-06-2018 minPieces of Me - Inside ZalandoAlison Jolly, Head of Product at Zalando, talks about what makes a great product manager.In this chapter of 'Pieces of me', Alison Jolly, sits down with Janine to talk through her career to date and explains why having such varied experiences throughout her career has been of huge benefit to her current role as Head of Product at ZalandoAlison's three “pieces” may break the rules but they help explain the value of wellbeing and authentic personal development when it comes to making an impact in fashion, technology and retail.
2023-03-2819 minPieces of Me - Inside ZalandoNeil Saxby, Head of Logistics Engineering, lifts the lid on the remarkable infrastructure that keeps Zalando delivering.In this chapter of 'Pieces of me', Head of Logistics Engineering at Zalando, Neil Saxby discusses with Janine the huge logistical effort that’s needed behind the scenes at a fashion and technology retail company like Zalando.Neil brings his three “pieces” into the studio and explains how each one reflects his relationships and career. He explains how his career led him to Zalando and the impact the company has had on his personal growth.
2023-02-1415 min
Inside Fashion Marketing by Zalando Marketing Services#32.1 Putting the Street in Streetwear with the BVG and QS by s.Oliver
In the first episode of season 3, Andreas talks to Christine Wolburg, Head of Sales & Marketing at BVG, and Benjamin Isenheim, Brand Director at QS by s.Oliver, about the amazing collaboration between them and Zalando. In July 2022, the BVG, Berlin’s public transportation provider, launched its new seat cover pattern “Patterns of Diversity", an ode to the city's diversity. Out of these patterns, the BVG created a fashion collection–designed in parallel with QS by s.Oliver sold exclusively on Zalando. Tune into the first part of this two-part episode to get to know everything about the BVG, their unique...
2023-02-0208 minPieces of Me - Inside ZalandoHertje Brodersen, Head of Product Design, discusses the importance of fun and creativity, and the impact of sharing ideas in the unique design community at Zalando.In this chapter of 'Pieces of me', Head of Product Design at Zalando, Hertje Brodersen, talks us through her varied career and interests, and discusses the importance of diverse experiences in helping design flourish in the modern retail sector.Plus, she brings into the studio three intriguing pieces: including a tiny chair - a clue about Hertje's passion for a very particular type of photography which has been a big hit on Instagram. Take a seat and tune in to find out more.
2023-01-3118 minPieces of Me - Inside ZalandoJulia Lasserre, Principal Applied Scientist, talks about the role of science and technology at Zalando and how it will transform the retail experience of the future.In this chapter Janine talks to Julia Lasserre, Principal Applied Scientist, about her career and the impact of science on the retail sector.Julia brings with her a beach volley ball, a calendar and a black dress. Listen to find out why and to discover more about Julia's values, relationships within Zalando and how her team is helping to transform the way we shop.To learn more about Zalando, visit jobs.zalando.com.
2022-11-0116 minPieces of Me - Inside ZalandoJoyce Chen, VP of Engineering Beauty at Zalando, talks about her career, where fashion and tech meet.Janine talks to Joyce Chen, VP of Engineering Beauty at Zalando, about her life, her career and where fashion and tech meet. Joyce has brought with her a kitchen ladle, coloured pencils and a wooden spoon. Why? Listen to find out what they all mean and what they can teach us about personal growth, relationships and how to have a positive impact in the workplace.To learn more about Zalando, visit jobs.zalando.com.
2022-10-1018 minPieces of Me - Inside ZalandoMarket Researcher Alexander Witmaier talks branding, travel, and the ever-evolving world of fashion and tech.Janine talks with Alexander Witmaier, Market Research Manager at Zalando about his passion for branding and travel and explains about how a career in market research impacts the ever evolving world of fashion and tech retail.Alex brings with him a figurine of Krishna, his military ID and a tub of Ben and Jerry's ice cream. How are they linked and what do they tell us about the impact and potential of a career in market research? Tune in and find out.To learn more about Zalando, visit jobs.zalando.com.
2022-10-1019 min
Inside Fashion Marketing by Zalando Marketing Services#27 (2/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando
Welcome back to part two of our two-part episode with Crocs. This week Andreas speaks with Davide Spinelli, eTail Digital Marketing Manager EMEA, and Priscilla Tran, Key Account Executive from the brand about Crocs’ recent exclusive zPlus campaign with Zalando - The Classic Crush! This was a zPlus campaign, meaning that zPlus customers who’ve signed up for early access and premium shipping were able to shop the collection before anyone else. It was also our first-ever exclusive for Crocs on Zalando! Tune in to hear all about it.
Missed part one? Listen in here to hear all...
2022-09-1508 min
Inside Fashion Marketing by Zalando Marketing Services#27 (1/2) - How Crocs achieved 153K+ clicks with an exclusive campaign on Zalando
In part one of our two-part episode with Crocs, Andreas is chatting with Davide Spinelli, eTail Digital Marketing Manager EMEA, and Priscilla Tran, Key Account Executive from the brand about Crocs’ recent exclusive zPlus campaign with Zalando - The Classic Crush! Listen in to hear all about Crocs’ brand history and their partnership with Zalando and how they go about reaching various target audiences.
Hold tight for part two, where Davide and Priscilla will be talking in greater detail about The Classic Crush campaign and giving you some great tips about how to achieve similar successes on Zala...
2022-09-0110 min
Inside Fashion Marketing by Zalando Marketing Services#24 How ASICS achieved 14M impressions with its Paris and Hamburg Marathon influencer campaigns
The running category is a strategic and competitive one on Zalando, and ASICS have been demonstrating their prowess in this category for quite some time. Joining Adreas this week to speak about ASICS’ hyper local approach to marketing in the running category is Sharon Nanhoe, Channel Marketing Manager Running at ASICS, and Manuel Meyer, Zalando Account Director at ASICS.
Curious to read more about ASICS’ excellent Paris Marathon campaign? Read all about here.
2022-07-2120 min
Inside Fashion Marketing by Zalando Marketing Services#22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover
With more and more brands embracing inclusive sizing, this week Andreas is chatting with Maria Bjerregaard, International Omnichannel Manager, and Henrik Matthiesen, Brand Director at Vero Moda’s parent company Bestseller about the brand’s Homepage Takeover on Zalando celebrating their inclusive denim assortment.
If you’re curious about values-driven marketing, inclusive sizing, and optimal customer engagement, then look (or should we say listen) no further!
2022-06-2316 min
Inside Fashion Marketing by Zalando Marketing Services#20 (2/2) Win with Zalando: Selling direct-to-consumer on the Partner Program
In this second part of our Partner Program focused episode, Nacho goes a little deeper using case studies to illustrate how you can win on Zalando, regardless of size or budget. Keep listening to the end as well to hear his top tips for brands wanting to make the most out of Zalando as a direct-to-consumer channel!
Want to dive a little deeper into the PUMA case study mentioned in the episode? Check it out here.
2022-05-2610 min
Inside Fashion Marketing by Zalando Marketing Services#20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program
This week, tune in to the first part of our two-part episode on Zalando's Partner Program! Andreas speaks to Nacho Royo Hernandez, Director of Partner Consultancy at Zalando about how brands selling through Zalando’s Partner Program marketplace model can optimize for success. For brands of budgets big and small, we’ve got helpful insights and actionable recommendations to help you cut through the noise and reach the right customers.
Curious about how partner brands such as PUMA and Salsa are already doing it? Hold tight for part 2 where Nacho dives deeper into real-life campaign examples and shar...
2022-05-1213 min
Inside Fashion Marketing by Zalando Marketing Services#16 - Win with Zalando: How to leverage key commercial moments
This week Andreas is talking with Anna Stewart Kenkel, Team Lead Commercial Development at ZMS, about how partners can increase visibility and performance, communicate their message to the right audience, and unlock organic visibility on Zalando.
With actionable recommendations, insights, and case studies, if you’re a Zalando partner wondering how to get the most out of your marketing - this is the podcast for you! Want to dig a little deeper? Read more about our partner opportunities here.
2022-03-1715 min
Inside Fashion Marketing by Zalando Marketing Services#14 (1/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind
It’s a new year and a new season of Inside Fashion Marketing. Kicking things off in part 1 of this two-part episode are Josephine Walters, Brand Director at Reebok, and Jule Lutter, Brand Activation Manager at Reebok, who speak to Andreas about how Reebok uses data to steer its brand perception and marketing efforts on Zalando.
Curious about how Reebok puts its data to use in its campaigns? Hold tight for part 2 where Josephine and Jule dive deeper into always-on campaigns and product drops - driven by data.
2022-02-0312 min
Inside Fashion Marketing by Zalando Marketing Services#13 – Holiday Special: What did we learn in 2021, and what does 2022 have in store?
We’ve got a festive episode in store for you this week, where we’ll be looking back at all we learned during 2021, and looking at our crystal ball to give you some insights into what’s coming up in 2022 - for the fashion industry, for Zalando Marketing Services, and for season 2 of our podcast (hold tight)!
Andreas Antrup is joined by Diana Berte to unwrap some insightful audio parcels sent to us from brand partners and internal experts, and of course, we'll be sharing our top tips to get you started with your 2022 marketing strategy. Don't miss i
2021-12-0916 min
Inside Fashion Marketing by Zalando Marketing Services#12 Athleta: Expanding to new markets
This week Andreas is joined by Kristine Pizzelanti, Vice President Marketing, Store Experience & Licensing at Gap Inc. (Athleta’s parent company), to discuss their latest European launch in partnership with Zalando.
Listen in to hear how Athleta creates locally relevant campaigns, works with athletes such as Simone Biles and Allyson Felix, and comes up with creative ways to localize the brand whilst staying true to its core values and brand DNA. You can read about the launch here: https://corporate.zalando.com/en/newsroom/news-stories/growing-across-continents
2021-11-2511 min
Inside Fashion Marketing by Zalando Marketing Services#11 Estée Lauder: Marketing for the Holidays
With the holiday season fast approaching, this week Andreas is joined by Franca Alfuss from Estée Lauder to discuss how to make the most out of marketing activities around this time, as well as their multi-brand approach.
Franca shares insider tips and tricks from The Estée Lauder Company's exclusive, ZMS Partner Award-winning, 2020 beauty gifting campaign, which was tailored to create awareness and excitement for the company’s brands before key commercial moments, Cyber Week and the holidays. Listen in to hear all about how The Estée Lauder Companies gained +130% new customers with their touching festi...
2021-11-1117 min
Inside Fashion Marketing by Zalando Marketing Services#10 Dermalogica: Launching a product with influencer marketing
Andreas is joined by Bogi Olschok, Social Media Manager at Dermalogica, to discuss how the beauty and skincare brand uses influencer marketing, specifically seeding campaigns, for product launches.
Their starting point was the question: How do you reproduce the experience of friend-to-friend skincare recommendations in the digital fashion and beauty space, and make it authentic and meaningful? Listen in to hear Dermalogica’s answer and find out all about seeding campaigns! Additionally, read Dermalogica's success story to find out how they achieved a 95% posting rate by scaling influencer marketing via Collabary: https://corporate.zalando.com/en/brand-hub/ne...
2021-10-2808 min
Inside Fashion Marketing by Zalando Marketing Services#9 Karl Kani: Creating hype around collections with flawless branding
Andreas is joined by Khaled Sufi, Team Lead Marketing at Karl Kani, who shares how the brand generates heat around its cutting-edge new streetwear collections with authentic storytelling. With viral influencer posts and 10 million ad impressions, this is a lesson in creating hype! Want to dive a little deeper? Get the full scoop on the campaign here: https://corporate.zalando.com/en/brand-hub/news-media/how-karl-kani-achieved-14-click-through-rate-360deg-marketing-campaign
2021-10-1415 min
Inside Fashion Marketing by Zalando Marketing Services#8 Deep Dive: The Ultimate Guide to Cyber Week
With Q4 just around the corner, this week’s podcast discussion is about how to make the most out of the many sales events around this time, kicking off with Cyber Week!
Andreas is joined by Preethi Narayanan, Director of Partner Consulting at ZMS, and Christoph Dorsch, Head of Sales at TB International, who’ll be discussing how brands can leverage peak traffic moments on Zalando and beyond. Want to dive a little deeper? Learn about how to leverage peak traffic moments on Zalando here: https://corporate.zalando.com/en/brand-hub/news-media/how-puma-doubled-yoy-growth-offering-widest-possible-assortment
2021-09-3032 min
Inside Fashion Marketing by Zalando Marketing Services#7 Consumer Insights - What to do with data
Digital acceleration in the online fashion space is here to stay, meaning that data is increasingly a critical component of brands’ marketing strategies. Collecting data isn’t the tricky part, it’s what you do with the data that counts.
Listen in as Sarah Jin, Team Lead Brand Consulting at ZMS Insights, explains how you can leverage consumer insights to make better decisions, faster. Want to dive a little deeper? Check out ZMS Insights here: https://zms.zalando.com/services-zms-insights/
2021-09-1620 min
Inside Fashion Marketing by Zalando Marketing Services#6 Inuovo: How a small wholesale brand started selling directly to consumers with incredible success
On the podcast this week, Andreas talks with a sustainable shoe brand, Inuovo, about how it entered the world of online marketplaces and Direct-to-Consumer retail incredibly successfully via Zalando. With great insights into data-driven customer and market analysis; rapid speed-to-market; and how high ambitions lead to high success is Hayriye Selekler, responsible for Business Development at Inuovo.
If you're curious about how to market your assortments when selling directly to consumers, we’ve got you covered in this episode with actionable recommendations and insider know-how.
Read more about getting started with ZMS here: https://corporate.zalando.com/en...
2021-09-0217 min
Inside Fashion Marketing by Zalando Marketing Services#5 TOMS: Fostering brand awareness around corporate social responsibility
It’s clear that we are seeing big, lasting shifts in customer expectations when it comes to the values of the brands they like to shop. With more and more brands eager to showcase the good they are doing, how can brands foster awareness around their corporate social responsibility initiatives in authentic and compelling ways? Here to talk about authentic approaches to corporate social responsibility is Ian Stewart, CMO at TOMS.
Want to read about how TOMS leverages social media in novel ways to raise awareness around grassroots initiatives? Check out this success story: https://corporate.zalando.co...
2021-08-1924 min
Inside Fashion Marketing by Zalando Marketing Services#4 The Ultimate Guide to Influencer Marketing
Andreas talks to one of our ZMS experts, Stella Fee Ostholt, one of our Collabary partner consultants, about all things influencer marketing. If you’re wondering where to start with influencer marketing, this is your ultimate guide - regardless of what your goals or budget are, we’ve got you covered in this episode with actionable recommendations and insider know-how.
Curious about how other brands are approaching influencer marketing?
Find the Schiesser success story here: https://corporate.zalando.com/en/brand-hub/news-media/how-schiesser-reached-580k-users-instagram-authentic-storytelling
2021-08-0521 min
Small Steps. Big Impact. Auf dem Weg zu mehr Nachhaltigkeit in der ModePreise & Transparenz - Muss nachhaltige Mode teuer sein?
Mit Silke Sollfrank und Jan Thelen von Recolution. Ist nachhaltige Mode teurer als konventionelle? Wie setzen sich Preise zusammen und inwieweit können sie ein Indiz für Nachhaltigkeit sein? Karin Teigl spricht mit Silke Sollfrank und Jan Thelen. Silke ist Freerunnerin und Parkour Läuferin und spätestens seit ihren zahlreichen Auftritten in den Fernseh-Shows “Catch” und “Ninja Warrior” weit über die Parkour-Szene hinaus bekannt. Als Sportlerin hat sie besondere Anforderungen an die Kleidung, die sie tagtäglich trägt. Mit Karin und Jan spricht sie offen und ehrlich über ihre persönlichen Herausforderungen mit Nachhaltigkeit. Jan ist Gründer vom Hambu...
2021-07-2735 min
Inside Fashion Marketing by Zalando Marketing Services#3 SNOCKS: Connecting to customers as a small brand on a big platform
Andreas talks to Johannes Kliesch and Thomas Bauknecht from SNOCKS about how they leveraged advertising and marketing to grow their brand from 0 to 25 million euros in sales selling basic socks and underwear - in just 5 years! Listen in to hear them talk about how they reach and engage with customers and what their tips are for other brands wanting to achieve the same.
Want to know more about how brands are shaking up their marketing strategies to adapt to digital acceleration and online marketplaces?
Find our 2020 Brand Partner Study here: https://corporate.zalando.com/en...
2021-07-2219 min
Small Steps. Big Impact. Auf dem Weg zu mehr Nachhaltigkeit in der Mode“Capsule Wardrobes - Weniger ist mehr”
Mit Masha Sedgwick und Nino Cerone von der GRAZIA. Wie viele Klamotten brauche ich wirklich? Und wie stelle ich eine Garderobe aus wenigen Teilen optimal zusammen? Host Karin Teigl hat lange Zeit weit über ihren Bedarf geshoppt. Stück für Stück arbeitet sie nun daran nachhaltiger werden und reduziert ihren Konsum. Mit Nino Cerone und Masha Sedgwick spricht Karin über die Königsdisziplin des reduzierten Kleiderschranks: Capsule Wardrobes. Der Begriff Capsule Wardrobe beschreibt einen Kleiderschrank der mit nur etwa 35 Teilen bestückt ist und jeden Bedarf abdeckt. Möglichst wenige Teile, maximal viele Kombinationsmöglichkeiten. Masha, Fashion Bloggerin...
2021-07-1343 min
Inside Fashion Marketing by Zalando Marketing ServicesInside Fashion Marketing by Zalando Marketing Services - Trailer
Inside Fashion Marketing by Zalando Marketing Services (ZMS) - the fashion marketing podcast with Andreas Antrup, Senior Vice President Advertising of Zalando and Managing Director of ZMS. Find snackable inspiration for fashion, beauty and lifestyle brands as well as retailers.
https://zms.zalando.com/
2021-06-1702 min
Small Steps. Big Impact. Auf dem Weg zu mehr Nachhaltigkeit in der ModePre-owned – Unikate und Lieblingsstücke finden und weitergeben
Mit Lena Klenke und Jade Buddenberg von Zalando. Welche Vorteile hat Pre-owned / Second Hand Shopping? Wie und wo kaufe ich Pre-owned? Host und Fashion-Bloggerin Karin Teigl spricht mit Schauspielerin Lena Klenke und Jade Buddenberg von Zalando über den Trend, der uns helfen kann in Sachen Mode nachhaltiger zu werden. Lena, selbst großer Fan von Pre-owned Kleidung, erklärt wie sie ihre Looks zusammenstellt und warum ihre Garderobe in letzter Zeit eher schrumpft als wächst. Nachhaltigkeit nimmt Lena in ihrer Generation als omnipräsentes Thema wahr. Sie berichtet wie sie ihren Lebensstil immer wieder anpasst, um nachhaltiger zu werde...
2021-05-1851 min
Small Steps. Big Impact. Auf dem Weg zu mehr Nachhaltigkeit in der ModeGOTS & Co – Siegel und Zertifikate für Nachhaltigkeit
Mit Namastehannah und Max Gilgenmann von Studio MM04. Wie können uns Siegel und Zertifikate helfen nachhaltige Mode zu identifizieren? Welche Siegel und Zertifikate gibt es und was sagen sie aus? Karin Teigl versucht das herauszufinden. Dafür holt sie sich Namastehannah und den Experten Max Gilgenmann mit ins Boot. Hannah ist Künstlerin, Bloggerin, Feministin und Yogalehrerin. Im Gespräch mit Karin offenbart sie, wo sie selbst noch mit der Nachhaltigkeit hadert. Sie erzählt davon, wie es ist, auf Social-Media-Plattformen in Sachen Nachhaltigkeit unter ständiger Beobachtung zu stehen. Und sie berichtet welche Siegel und Zertifikate sie schon...
2021-05-0446 min