Shows
Pieces of Me - Inside ZalandoLanguage, Localisation and CultureMorgane Telling, Acting Team Lead Localisation Manager at Zalando, joins Janine to explain language and localisation in international business, and the importance of human connection in a tech-driven environment.Morgane explains her role and why localisation is key to Zalando’s success across diverse markets. The conversation covers everything from understanding customer to how AI is supporting, but not replacing, the human touch in localisation.Morgan also opens up about her personal journey, including how her grandmother inspired her passion for translation, and the role that work-life balance and internal networking hav...2025-04-2918 min
Inside Fashion Marketing by Zalando Marketing ServicesWhat do I wear? Vans has the answer
Step into the piazza of possibilities with Chiara Grimoldi, Senior Marketing Manager at VF, with a focus on the iconic brand, Vans, as she joins Heike Lari to unpack Vans’ bold collaboration with Zalando’s “What do I wear?” campaign. From Sarah Jessica Parker swapping shoes to the Gen-Z style feed that took over a reimagined piazza — discover how authenticity, culture, and creativity shaped this standout moment in fashion marketing.2025-04-1715 minPieces of Me - Inside ZalandoEmbracing Vulnerability as a Tech LeaderRebekka Beels, Head of Engineering at Zalando, joins Janine Matos for a wide-ranging conversation covering leadership, vulnerability, and what’s required to build inclusive, high-performing teams in tech.Rebekka shares her perspective on what it takes to lead engineering at scale; aligning technical strategy with company goals while fostering a culture of personal ownership and team support. The conversation explores the tech platforms that Zalando uses to deliver customer needs, what leadership looks like in 2025, and why showing vulnerability is a strength, not a weakness.Rebekka’s three “Pieces of Me” highlight the evolving t...2025-04-1419 minPieces of Me - Inside ZalandoBuilding a Ship; Shaping Workplace Culture as a CPO.Astrid Arndt, Chief People Officer at Zalando, joins Janine Matos to discuss leadership, workplace culture, and personal growth.Astrid explains her role in helping to shape Zalando’s culture, focusing on the importance of talent attraction, colleague retention, and understanding customer needs. The conversation also covers insights into long-term strategy, shifts in customer behaviour, and even Ted Lasso.Astrid’s three “Pieces of Me” reflect some key lessons in leadership and self-belief. They symbolise the significance of collective achievements, the importance of asking for help and Astrid’s love of the ocean.To learn...2025-04-0117 min
Inside Fashion Marketing by Zalando Marketing ServicesWelcoming the Women in Retail Media Collective
Watch our first ever video podcast episode which was recorded live. We had the pleasure of hosting Emma Helsloot, Co-founder of the Women in Retail Media Collective, and some of their members on the 22nd floor of our Zalando office, with Berlin stretching out beneath us and the sun as the ultimate paid actor of the day. Join us for an inspiring talk where Emma and Heike tackled industry challenges, the need for stronger female representation, and personal career milestones that shaped their journeys.2025-03-2726 min
Inside Fashion Marketing by Zalando Marketing ServicesThe new era of Inside Fashion Marketing - building the love brands of tomorrow
Kicking off a new podcast season with a lot of exciting firsts! Meet our new podcast host, Heike Lari, Director Partner Marketing & Consultancy at Zalando Partner Marketing Services, as she takes over from Andreas Antrup and unveils an expanded vision for the podcast. We’ll continue bringing you insights from partners and experts but will now also explore the full spectrum of retail media—including collaborations beyond Zalando. Tune in for fresh perspectives, new voices, and the future of retail media!2025-03-2602 minPieces of Me - Inside ZalandoHow Experimentation Drives Innovation.Gregory Crawford, Chief Economist at Zalando, joins Janine to explain the importance of economists within large, modern businesses and how experimentation and data are the key to business success.Gregory starts by unpacking how his expertise and experience as an economist benefits Zalando, where he provides data-driven guidance to refine customer experience. Gregory also explains the objective of his economics team; democratising data-learning so that everyone within the company will be able to harness the economics team as an “experimentation engine”.The conversation also covers how personal stories shape careers, along with...2025-03-1818 minPieces of Me - Inside ZalandoNavigating the Future of the Workplace.Christoph Gädeke, Senior Manager of Culture and New Work at Zalando, joins Janine Matos to explore the future of work and evolving workplace culture.First up, Christoph shares insights into the complexities and benefits of hybrid work models, emphasising the importance of flexibility in today’s workplace. He explains the impact of the pandemic in reshaping work culture, highlighting the need for organisations to continually adapt to help foster colleague engagement.Janine and Christoph then dive into the significance of cultural cohesion in a hybrid environment, the obstacles to...2025-03-0417 minPieces of Me - Inside ZalandoFashion’s Future and the Path to Net Zero.In this episode, Janine sits down with Elizabeth Carttar, Head of Sustainability at Zalando, to discuss the company’s ambitious sustainability goals and how we all need to help build a more responsible fashion industry.With Zalando pushing for net zero emissions by 2050, Elizabeth explains the crucial role of circularity in extending the life cycle of fashion products.The episode covers fashion’s value-shift towards sustainability, how we need to engage customers in sustainability discussions, the role of innovative materials in responsible fashion, and why collective action is essential to achieving our long-term envi...2025-02-1817 minPieces of Me - Inside ZalandoFinance, Fashion and the Future.In this episode Janine Matos sits down with Jennifer von Walderdorff, Senior Finance Manager at Zalando, to discuss the impact of financial analysis and modelling for Zalando, their partners and customers. The episode not only gives us a top-down view of the e-commerce industry and how Zalando’s business partnerships work, but also covers Jennifer’s passion for sustainable fashion and mindful shopping.Jennifer’s ambition to build a community of conscious consumers led to the publication of her book, ‘Look @ the Labels’, as well as the creation of her own app, SIBI. SIBI is de...2025-02-0418 minPieces of Me - Inside ZalandoDecentralising Diversity to build Collaboration and InclusionIn this episode, Janine talks to Hacinta Naidoo, Head of D&I, Strategy and Governance at Zalando. They delve into the critical issue of diversity in organisations and how representation is essential when it comes to creating a sense of belonging and aspiration for colleagues.Hacinta explains what a decentralised D&I strategy means at Zalando and how that leads to greater collaboration and meaningful cultural change.Hacinta’s “Pieces of Me” include a tiny, simple pin, her grandmother’s tea set and a memento from an inspirational experience at Copenhagen Fashion Week.2025-01-2117 minPieces of Me - Inside ZalandoThe Power of Storytelling in Corporate CommunicationsNina Trofimova, Team Lead Global Corporate Communications at Zalando, joins Janine to explain her role and give a glimpse into how the Corporate Affairs team communicates the company’s story to the world.Nina talks us through her career to date, moving across Europe and transforming her personal interest in fashion into her professional choices.She explains how Corporate Affairs tells Zalando’s story to different audiences from employees to partners, journalists and policy makers, connecting the company’s priorities to their interests.Nina’s three Pieces of Me reflect the role the image of...2025-01-0719 minPieces of Me - Inside ZalandoData, Demand, and the E-Commerce ExperienceAntonis Vasilopoulos, Head of Product Assortment and Steering at Partner Tech, joins Janine to discuss how he and his team use data to shape the way we shop online.He explains the complex processes that helps manage the Zalando assortment, estimate future demand, and even sales trends as well as the tools and algorithms used to help deliver maximum impact for brands.Antonis’ three “Pieces of Me” start a conversation that covers everything from changing market conditions in the e-commerce landscape, to a 30 year old guitar pick, to the impact of hiring on workpl...2024-12-1717 minPieces of Me - Inside ZalandoInnovation, Instinct and the Zalando Brand RefreshMorten Grubak, VP of Creative Direction, joins Janine in the studio to discuss creativity in business, his career and Zalando’s brand refresh.Janine and Morten cover everything, from the importance of a confident brand identity, the role of technology in fashion, to Morten’s passion for innovative digital solutions. They also delve into the thinking and process behind changing the face of the organisation.His three Pieces of Me include a collaboration between Jean-Michel Basquiat and Andy Warhol, a remarkable app helping to preserve cultural heritage in Ukraine and the new Zalando logo...2024-12-0418 minPieces of Me - Inside ZalandoThe Power of Personalisation; Connecting Brands and Audiences.Heike Lari, Director of Partner Consultancy at ZMS, joins Janine in the studio to explore the dynamic world of Zalando Marketing Services (ZMS), from storytelling in marketing to the future of customer engagement.Heike explains the objective of ZMS, helping brands connect with their audience, and delves into how ZMS continually adapts to the changing landscape of e-commerce, from live streaming fashion influencers to personalised events that foster meaningful customer connections.Janine and Heike cover the diverse aims that brands have in partnering with ZMS as well as the importance of personalisation in r...2024-11-1919 minPieces of Me - Inside ZalandoInside Zalando’s Outlet Store EvolutionDorothee Schönfeld, Director of Outlets and Overstocks at Zalando, joins Janine in the studio to share her career journey and her role in shaping Zalando’s outlet store experience.First up, Dorothee takes us through the philosophy behind Zalando’s outlets; from building stores that redefine the outlet shopping experience, embracing the unique characteristics of each store location and creating a customer experience that resonates with diverse shoppers. She also runs through the complexities of opening new stores, explaining the data-driven approach used to strategically select store locations and the connection between the phy...2024-11-0518 min