Shows
Petra SittigDaniel ZappiDaniel Zappi, a British-Italian singer-songwriter, actor, theatre director, playwright, and pedagogue, shares his journey from acting to the unconventional path he chose in the arts. His latest endeavor, Shakespeare In Song, is a unique project that’s currently touring Europe, bringing Shakespeare's work to life in a whole new way through music. Daniel reveals how this project, which is close to his heart, enables audiences to connect more deeply with Shakespeare’s plays. By merging the timeless words of Shakespeare with modern melodies, he creates an engaging and accessible experience that helps audiences, especially younger generations, appreciate the complexity and...2025-03-191h 16
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionBuilding Smarter Insights Platforms with Steve Phillips and Ryan Barry of Zappi
On this episode, host Sima Vasa talks to Steve Phillips, Founder, Chair and Chief Innovation Officer, and Ryan Barry, former President, both of Zappi.
They discuss the evolution of consumer insights, the role of AI in research and how businesses can maximize the value of their data.
Key Takeaways:
(02:05) “The Consumer Insights Revolution” encapsulates a decade of transformation at Zappi.
(03:35) Pepsi’s consumer insights evolution shifted insights managers into strategic business partners.
(05:53) Stephan Gans’ vision at Pepsi focused on democratizing learning and insights-driven decision-making.
(09:48) The developme...2025-02-2512 min
The Agile Brand with Greg Kihlström®What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at ZappiMuch is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment?Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025.To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re her...2025-02-1428 minThe Agile Brand with Greg Kihlström®What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at ZappiMuch is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment?Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025.To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re her...2025-02-1428 min
The SaaSiest Podcast173. Nataly Kelly, CMO, Zappi - AI or Die? How CMOs Can Prioritize AI Investments Under Pressure!In this episode, Nataly Kelly, CMO, Zappi, a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback.
We talked with Nataly about the pressure CMOs have to AI-enable their organization, both from internal demands as well as external requirements to stay competitive and efficient.
Some of the questions we discuss in this episode are:
What’s the biggest misconception about adopting AI in marketing that you’ve seen among CMOs?
With so man...2025-02-1054 min
Insights, Marketing & Data: Secrets of Success from Industry LeadersZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO.Send us a textDelighted to have on Steve Phillips, the Founder, former CEO and now Chief Innovation Officer of Zappi. Steve is one the foremost thinkers and entrepreneurs in consumer insights, marketing and innovation, a veteran of several start ups and the driving force behind Zappi, who took on a $170m investment from Sumeru Equity Partners in December 2022 to drive further innovation. We have a great conversation including: The story behind Zappi’s creation and growthAdvice for entrepreneursHow to instill true benefits from automationThe...2025-01-0549 min
Inside Insights#76 - How AI Agents will change the way brands innovateSteve Phillips, founder and Chief Innovation Officer at Zappi, joins us for his seasonal AI episode to share Zappi’s latest innovations in AI and the progressive work he’s been doing, how to actually get big, rich data and ultimately, how AI Agents will help brands create brilliant products that win with consumers.
Learn more about our AI Concept Creation Agents: https://www.zappi.io/web/marketing-agents See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-11-0620 min
Getting to Aha! with Darshan MehtaTransforming Consumer Insights with AI with Stephen Phillips, Founder and CEO of ZappiIn this episode of Getting to Aha!, Darshan Mehta connects with Stephen Phillips, Founder and CEO of Zappi, an agile consumer insight platform. Join them as they explore the transformative impact of artificial intelligence (AI) on market research. Stephen shares his journey from the early 1990s to leading innovative consumer insights solutions, emphasizing the critical role of AI in interpreting emotional context and enhancing decision-making. Discover the common pitfalls in understanding insights, the importance of structured data, and how AI can balance creativity with market relevance. Stephen also introduces his book, “The Consumer Insights Revolution,” co-authored with industry lead...2024-11-0136 min
Greenbook Podcast131 - How PepsiCo and Zappi Reimagined Consumer Data with Stephan Gans and Ryan BarryIn this episode, Lenny Murphy welcomes Stephan Gans, SVP Chief Insights Analytics Officer at PepsiCo, and Ryan Barry, President at Zappi, to discuss the launch of their new book and their transformational partnership that’s reshaping the consumer insights industry.Together, they dive into how PepsiCo and Zappi collaborated to transform the insights process, the evolution of their partnership, and how brands can leverage technology to gain deeper, faster consumer insights. Key takeaways include their lessons learned, the potential of AI in insights, and how to navigate the cultural change that’s essential for success in today’s mark...2024-10-2851 min
Marketing Over Coffee Marketing PodcastNataly Kelly, CMO of Zappi on Consumer InsightsIn this Marketing Over Coffee:
Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee
Direct Link to File
Brought to you by our sponsors:NetSuite and Wix Studio
Bringing Hubspot to the rest of the world!
Starting out in music and then becoming and interpreter
CSA Research, SmartLane
Opening Hubspot Tokyo
NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into...2024-09-2700 min
Marketing Over CoffeeNataly Kelly, CMO of Zappi on Consumer InsightsIn this Marketing Over Coffee: Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio Bringing Hubspot to the rest of the world! Starting out in music and then becoming and interpreter CSA Research, SmartLane Opening Hubspot Tokyo NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and...2024-09-2734 min
OnBD with ALFJordan Brompton, co-founder of myenergi isn't just zappi!Rory says Jordan Brompton is the best advert for not going to university. He reckons she's had a free MBA! Jordan started working life on a market stall and has worked in restaurants and bars but when she had a chat with plumber turned electrician, Lee Sutton, they decided to go for it and set up myenergi. Lee is the technical side of the business but it's quite clear that Jordan is the marketing and sales powerhouse although, as she points out to Rory, she has been known to get to work with the soldering iron. 2024-08-071h 01
Looking OutsideLooking Outside Insights BS: Ryan Barry, President ZappiToday we’re taking a no BS look at the world of customer insights, leadership and business visioning with the President of software company Zappi, the ever-passionate and transparent leader, Ryan Barry.Having led Zappi for over four years, Ryan shares his no holds barred take on company leadership and people leadership, and it’s all anchored on authenticity. Years ago, Ryan says, he was called out by his wife on having a ‘work voice’ and realized he shouldn’t be wearing 50 different masks depending on who he’s speaking with. He says this new transparent approach to dealing w...2024-08-0637 min
Inside Insights#71 - Leveling up the insights function: From disconnected to connectedStephan Gans SVP, Chief Consumer Insights and Analytics Officer at PepsiCo, shares how he started PepsiCo’s ongoing journey towards a fully connected insights function, talks through Zappi’s connected insights framework and explains why working in insights is like running a 30.4 mile marathon.
Learn more about the connected insights framework here: https://www.zappi.io/web/a/connected-insights-frameworkSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-05-2928 min
Inside Insights#70 - How to use AI to change the gameSteve Phillips, founder and CEO at Zappi, discusses the problems AI can help solve for insights, the benefits of synthetic data and data asset management, and ultimately, how to get real value out of AI.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-05-1529 min
Inside Insights#65 - Connecting the dots: The importance of globally connected insightsNataly Kelly, CMO at Zappi and author of Take Your Company Global, discusses how to get insights connected to drive growth, reveals what it really takes to be a global organization, and shares some of her best practices for international growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-03-0637 min
Balancing the 3Es® with Scott AngelleAll Things Carbon Capture and Sequestration with guests Brad Lambert and Dr. Mark Zappi | Ep 6
Brad is the former Deputy Secretary of the Louisiana Department of Economic Development and current Director, Strategic Initiatives, Louisiana Economic Development
Mark E. Zappi, PhD, PE, Executive Director of the Energy Institute of Louisiana, BORSF Chair in Bioprocessing and Professor of Chemical Engineering at University of Louisiana
This episode is centered on Carbon Capture and Sequestration, focused on the opportunity CCS offers in the decarbonization of America’s industrial regions and the opportunities it holds for job creators and capital deployers regarding their goals for carbon emission reduction.
We also discuss the importance of...2024-03-0657 min
Inside Insights#64 - The power of researching early and often (and doing sh*t that scares you)Bianca Johnston, Integrated Campaigns Lead at Shopify, discusses why marketers and insights professionals should learn each others’ craft, shares the power of researching early and often, and reveals how she stepped out of her comfort zone to become an authentic voice on LinkedIn.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-02-2140 min
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data CollectionA Pioneering Approach to Revolutionizing Consumer Insights with Steve Phillips of ZappiOn this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality.
Key Takeaways:
(01:10) The origin of Zappi for efficient consumer insights.
(02:22) Zappi’s evolution toward quality and meta analytics.
(03:24) Strategy shifts addressing early challenges.
(06:24) The transition to technology-driven solutions.
(08:54) Their future as a SAS company with AI integration.
(11:18) Managing innovation in a rapidly evolving industry.
(13:32) Shifting to a data company for richer insights.
(15:49) The future of primary research and consumer behavior understanding.
(17:57) Broadening the definition of market research.
Resources Mentioned:
Za...2024-02-0622 min
Inside Insights#63 - How to perform while you transformKate Schardt, Senior Director of Global Insights at PepsiCo reveals what made her and PepsiCo’s insights transformation journey so successful, shares how to manage change at scale and at pace, and explains why, if you are going to be a pirate instead of join the Navy, it’s good to have access to the Navy’s resources.
Pressed for time? Catch the key takeaways around the 47 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-12-2059 min
Inside Insights#62 - Why sample consistency is everythingJack Millership, Head of Research Expertise, and Tassia Henkes, Research Director, at Zappi address how to tackle the data quality crisis in the insights industry, debate the opportunities and risks afforded by generative AI, and reveal why, in an increasingly AI driven world, first-party data will be king.
Pressed for time? Catch the key takeaways around the 51 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-12-0651 min
Inside Insights#61 - Best in snow: The UK’s top Christmas ads 2023Kim Malcolm, Director, Product Marketing and Head of Advertising at Zappi, talks through the brands that made this year’s list of top retail Christmas ads in the UK based on her research, the themes seen across them, what made them resonate so well with consumers and why it’s such a critical time of year for brands.
Want more? Get our full analysis of this year's top Christmas ads here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-11-2942 min
Inside Insights#60 - Drinking the honey: Customer centricity as a superpowerIvan Arrington, Insights Lead at Burt's Bees, discusses how living the brand’s values keep them truly customer centric, what research suppliers need to do to to move from vendor to partner, the benefits of jumping on new software tools and reveals why researchers should think like journalists.
Pressed for time? Catch the key takeaways around the 50 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-11-221h 00
Inside Insights#59 - Losing the fear: How to embrace AI for creativitySimon Berg, CEO at Ceros, discusses how AI is revolutionizing the creative process, when it’s a good idea to curse at your computer, how not to suck at briefing a project and what your kids should focus on to have relevant skills in the future.
Pressed for time? Catch the key takeaways around the 44 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-11-0856 min
LD LibrosLD Libros: Lucrecia Zappi y Juan Muñoz‘Deshielo’ es el título de la nueva novela de Lucrecia Zappi, publicada por La Huerta Grande. Y recordamos al autor de ‘Fray Perico y su borrico’.2023-10-2959 min
LD LibrosLD Libros: Lucrecia Zappi y Juan Muñoz‘Deshielo’ es el título de la nueva novela de Lucrecia Zappi, publicada por La Huerta Grande. Y recordamos al autor de ‘Fray Perico y su borrico’.2023-10-2959 min
Inside Insights#58 - Breaking down the stereotype of a one-size-fits-all work systemLizzie Penny and Alex Hirst, co-CEOs of Hoxby and Workstyle authors, share what a work style actually means and how to define your own, as well as what the future of work looks like — from choosing how and when you work, to the importance of unlocking collective intelligence and how to be more effective and happy in what you do.
Pressed for time? Catch the key takeaways around the 45 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-10-251h 03
Inside Insights#57 - Creating impact: AI, LinkedIn, coaching and beyondFebronia Ruocco, Strategic Insight Specialist & Executive Coach who has worked with Cadbury Schweppes, Diageo, Heineken, Heinz & GSK, shares how her and Ryan’s relationship started on LinkedIn several seasons back, why having fun is key to building an authentic LinkedIn presence, how she sets up contracts and creates safe spaces in her coaching practice and why she thinks researchers, not AI, will be the death of the researcher.
Pressed for time? Catch the key takeaways around the 37 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at ht...2023-10-1148 min
Inside Insights#56 - Kicking short-termism to the curb: Unlock your team's full potentialJoin Ryan Barry, President at Zappi, and Patricia Montesdoeca, co-host and Chief Growth Officer at Aldor, as they dive into the work Ryan has been doing over the last eight months to discover what helps diverse, remote teams move fast — from problem definition to contracting to dependency mapping and more — as well as similar findings from Patricia as someone entering a business with fresh eyes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-09-2748 min
Inside Insights#55 - Putting foresight on the mapJoanna Lepore, Global Director of Foresight and Capabilities Exploration at McDonald’s and host of Looking Outside podcast, shares the truth behind being a thought leader, how she created a smashing personal brand, and how she went from a regional insights role in Australia to moving to the U.S. and putting foresight on the map.
Pressed for time? Catch the key takeaways around the 47 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-09-1356 min
Inside InsightsInside Insights trailerWhat's Inside Insights all about? Ryan Barry, our podcast host and President at Zappi, gives you a breakdown of the show as well as a preview into some of our popular episodes. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-09-1203 min
Inside Insights#54 - Cannes you believe it? Takeaways from Cannes Lions '23Join Babita Earle, EVP Global Enterprise Partnerships at Zappi, and Ryan Barry, President at Zappi, for a special summer bonus episode recorded at this year’s Cannes Lions International Festival of Creativity where they share their firsthand experience and key takeaways from the event where creativity and innovation converge. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-06-2221 min
Inside Insights#53 - This is how you innovateMatt Cahill, Senior Director, Consumer Insights Activation at McDonald's, gives us a true masterclass in innovation; sharing the thinking behind the super successful Famous Orders partnership with Travis Scott, how rapid prototyping helped the company come from way behind to launch a winner in the chicken sandwich wars, and reveals his three rules for driving innovation.
Pressed for time? Catch the key takeaways around the 52 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-05-311h 02
- Radio AlterNantes FMLa chronique de Patsy (112) : Lola Zappi, Les visages de l’état social. Assistantes sociales et familles populaires durant l’entre-deux-guerresVu sur La chronique de Patsy (112) : Lola Zappi, Les visages de l’état social. Assistantes sociales et familles populaires durant l’entre-deux-guerres
Lola Zappi, Les visages de l’état social. Assistantes sociales et familles populaires durant l’entre-deux-guerres, Presses de SciencesPo, 2022 « Assister quelqu’un ce n’est pas seulement le soulager momentanément, c’est le tirer d’affaire pour un temps assez long pour lui permettre d’organiser ou de réorganiser sa vie. » Ainsi s’exprime une étudiante en travail social en […]
Cet article provient de Radio AlterNantes FM2023-05-1703 min
Inside Insights#52 - The power of elastic thinking: Connecting insights to decision makingOksana Sobol, Insights Lead at The Clorox Company, explains what the insights department should really deliver for the business (but often doesn’t), reveals why up to 80% of insights are ignored by some decision makers, and shares what her activism to send aid to her home country, Ukraine, taught her about the power of distributed organizations.
Pressed for time? Catch the key takeaways around the 52 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-05-1759 min
Inside Insights#51 - What does AI mean for the future of market research and beyond?Steve Phillips, Zappi Founder and CEO, and Brendon McLean, Chief Technology Officer at Zappi, join Ryan Barry live to talk all things AI, from the implications of AI for market research to how it can improve internal velocity and productivity to the opportunities and advantages it presents for the world of tech, productivity, creativity and more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-05-0353 minGreenbook Podcast60 — Best Of: Zappi - Net Zero and Hybrid Leadership in 2022In honor of the upcoming Insight Innovation Competition at IIEX North America 2023 we are re-running one of our favorite episodes, featuring past Insight Innovation Competition winners Zappi!In this week's episode GreenBook's host, Lenny Murphy, is joined by Steve Phillips, Founder & CEO of Zappi — a powerhouse of consumer testing for advertising and innovation development.Take a deep dive into the origin story of Zappi (who just so happened to have won GreenBook's very first Insight Innovation competition way back in 2013) and discover how they became a leader in prioritizing global sustainability by taking the Net Ze...2023-04-2436 min
Inside Insights#50 - How to be an insights transformation superstarStefania Gvillo, SVP, Chief Analytics and Insights Officer at Domino's shares why they don’t talk about agile research in her organization, discusses how to partner with insights suppliers to bring about business change and reveals her top tip for getting your voice heard in important meetings.
Pressed for time? Catch the key takeaways at the 37 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-04-1949 min
Inside Insights#49 - How to elevate your insights with empathyRob Volpe, Empathy Activist and CEO of Ignite 360 shares how to take a curious breath in times of tension, reflects on the difficulty - and the necessity - of letting go of judgment and reveals how insights teams can thrive by applying his five steps to empathy.
Pressed for time? Catch the key takeaways around the 43 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-04-0551 min
Inside Insights#48 - Why insights teams need to break the wheel to make a bigger impactJulio Franco, Chief Customer Officer at Zappi shares why market research has been a large part of his life starting at a young age, his five steps to thinking big, how to build up your confidence as an insights professional and the power of moving from using insights to test to using insights to learn over time.
Pressed for time? Catch the key takeaways around the 53 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-03-2259 min
Stacking Growth | The B2B Marketing PodcastS3 E01 - Brand Above All | Yvonne O'Brien - CMO @ ZappiWe're kicking things off in Season 3 with a brand deep dive featuring our Chief Growth Officer, Cassidy Shield, and CMO of Zappi, Yvonne O'Brien. Key questions to ask yourself: Do your prospects have an emotional connection to your brand, and how do you build that connection in a space with huge competitors? A few more topics include brand activation, foundation, how to consistently test & learn, and what you can translate from B2C to B2B. Take a listen and make your brand more valuable and distinctive after absorbing this marque episode.2023-03-0953 min
Inside Insights#47 - Lightning in the bottle: How to be an electrifying brand leaderJane Wakely, Chief Consumer and Marketing Officer at PepsiCo reveals the only way to create great advertising, the art and science of brand building and shares her take on the new four Ps of marketing.
Pressed for time? Catch the key takeaways around the 42 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-03-0850 min
Inside Insights#46 - Super Bowl 57: The ads that scored major points this yearAdvertising experts Faris and Rosie Yakob, Co-founder’s of Genius Steals, and Kim Malcolm, Director of Product Marketing at Zappi, share their reactions to this year's Super Bowl ads, what made some brands score major points with consumers and others fumble in the red zone.
Want more? Check out our complete learnings from this year’s big game here 👉 https://bit.ly/3E8kT5V
(Previously live streamed Monday after the Super Bowl)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-02-151h 01
Inside Insights#45 - The ads that sleighed Christmas in the UK this year (and why people loved them)Kim Malcolm, Director of Product Marketing at Zappi and advertising research legend, shares what this year’s top UK Christmas ads are based on her recent research, the five key elements that make them so effective (and why it’s so critical to win) as well as the influence of the recession on consumer responses.
For more on her advertising research, check out this content.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-12-0752 min
Inside Insights#44 - Bringing insights to an iconic brand after 95 yearsJorge Calvachi, Director of Insights at La-Z-Boy, talks about what it’s like to be the first insights hire in the company’s 95 year history, shares his strategy for creating a consumer-first mindset throughout the organization and reveals the only two questions you need for customer-centric decision making.
Pressed for time? Catch the key takeaways around the 48 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-11-3057 min
Inside Insights#43 - Let’s talk about sex: Insights in the telehealth sectorLauren Governale, Head of Consumer Insights & UX Research at Hims & Hers, delivers a masterclass in using insights to create groundbreaking content, shares how she built an insights function from scratch - including making space to fail - and reveals her process for attributing insights and measuring her team’s success.
Pressed for time? Catch the key takeaways around the 52 minute mark.
Here’s the link to the TED Talk with Will Guidara we mentioned in this episode.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/priv...2022-11-161h 10
Inside Insights#42 - Fixing the founding flaw of matrix organizationsClay Parker Jones, Managing Director of Black Glass Consulting, discusses why companies still struggle to create great digital experiences, explores how true teamwork can slash time spent on pointless admin and gives away his three killer ways to get the most out of meetings.
Pressed for time? Catch the key takeaways around the 57 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-11-021h 12
Inside Insights#41 - Making magic: Using insights to create great TVBianca Pryor, VP of Insights at BET, shares her amazing learning journey through the insights world, discusses how concept-testing research translates to evaluating TV shows, and describes how she and her team use insights to make magic for writers and creators.
Pressed for time? Catch the key takeaways around the 41 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-10-1953 min
Inside Insights#40 - How to approach your category like it's your first day on the jobJing Mertoglu, VP of Insights & Analytics at Beam Suntory, discusses how to elevate category thinking to include the intersection of humans and culture, shares how her team uses the Japanese concept of Gemba and reveals how to create a high-functioning insights team.
Pressed for time? Catch the key takeaways around the 53 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-10-051h 04
Le Interviste di Pierluigi BonoraIntervista a Fabrizio Zappi del 21/09/2022Pierluigi Bonora intervista Fabrizio Zappi, direttore di Rai Documentari.2022-09-2101 min
Inside Insights#39 - What’s changed in marketing (and what hasn’t)Part two of our interview with Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, covers why he believes marketers should kill products, why digital marketing is a misnomer and reveals which part of marketing changes all the time and which hasn’t changed for over 2,000 years.
Pressed for time? Catch the key takeaways around the 30 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-09-2139 minLe Interviste di Pierluigi BonoraIntervista a Fabrizio Zappi del 15/09/2022Pierluigi Bonora intervista Fabrizio Zappi, direttore di Rai Documentari.2022-09-1501 min
Inside Insights#38 - How to do marketing people loveIn our first-ever two part episode, Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, explains the key things that marketers get wrong, discusses what leadership really is and reveals his silver bullet for great marketing.
Pressed for time? Catch the key takeaways around the 58 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-09-071h 09
Inside Insights#37 - What it takes to be an (almost) perfect insights professionalIn this summer bonus episode, co-hosts Ryan Barry and Patricia Montesdeoca distill and discuss the skill sets that make up an ideal insights partner, leader and supplier, based on what our guests shared this past season (as well as a few of their own!).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-08-1732 min
Inside Insights#36 - Lessons from a legend: Transforming insights before it was coolNatalia Lumpkin, VP, Insights & Analytics at Central Garden & Pet, talks all things insights transformation, from bringing stakeholders and suppliers into the heart of her lean insights team (and in turn bringing her team into the heart of business decision-making), what it really means to be customer-centric and reveals the skills future insights leaders need to become the ‘whole enchilada.’
Pressed for time? Catch the key takeaways around the 49 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-06-291h 06
Inside Insights#35 - Why you need empathy to fuel growthPreviously recorded live at IIEX North America, Shazia Ali, Director of Community at Zappi, explores the importance of empathy when tapping into a growth mindset, the role of community building in creating strong customer - and internal - relationships and being comfortable with the uncomfortable to create ripples of change.
Pressed for time? Catch the key takeaways around the 44 minute mark.
Content we discussed in this episode:
Time to Think: Listening to Ignite the Human Mind by Nancy Kline
You are Awesome by Matthew Syed
Rebel ideas by Matthew Syed2022-06-1558 min
Inside Insights#34 - How to power your insights careerPreviously recorded live at IIEX North America, Michelle Gansle, Vice President of Global and Strategic Insights at McDonald’s, shares the challenges in becoming and evolving as a leader, discusses how to use coaches and mentors to power your career and reveals her best sources of learning and inspiration for continued growth.
Pressed for time? Catch the key takeaways around the 47 minute mark.
Content we discussed in this episode:
Upstream: The Quest to Solve Problems Before They Happen by Dan Heath
Multipliers, Revised and Updated: How the Best Leaders Make Ev...2022-06-011h 05
Inside Insights#33 - How consumer insights will get its power backSteve Phillips, Founder and CEO of Zappi, reflects on what he has learned through building an industry-changing company (turns out, data quality is pretty important), reveals some of the mistakes that were made along the way and shares his vision for the future of the sector — an opportunity that insights professionals must not fail to seize.
Pressed for time? Catch the key takeaways around the 48 minute mark.
Read more on Andreessen Horowitz here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-05-181h 02
Inside Insights#32 - Being a purpose-driven leaderMarie Van Blaricum, Global Head of Insights at Anheuser-Busch, explores how knowing your personal purpose is critical to modern leadership, shares the advice she wishes she had been given when making the step up to a global insights role and why we need to start an insights operations movement.
Pressed for time? Catch the key takeaways around the 50 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-05-041h 02
Inside Insights#31 - How to be a global insights leaderChristian Niederauer, Global Head of Insights at Colgate-Palmolive, reflects on how previous roles in academia, B2B and local insights have informed his global FMCG role, explains why getting innovation wrong is like being bad at golf, and reveals the three key characteristics he looks for when hiring insights professionals.
Pressed for time? Catch the key takeaways around the 54 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-04-201h 10
Inside Insights#30 - Why insights leaders should think like four-year-oldsTony Costella, Global Consumer and Market Insights Director at Heineken, reveals why insights professionals sometimes fail to influence decision making, shares his 3E model for leadership and change management and explains why it's important to think like a four-year-old but act like a seven-year-old.
Pressed for time? Catch the key takeaways at the 48 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-04-061h 00
Wild Hearts at WorkMinimum PTO is Just the Beginning: Tom Holliss of ZappiThe Chief People Officer at Zappi understands the importance of preventing burnout. At Zappi, they have a minimum PTO policy and they take all-company holidays at certain intervals in the quarter. I saw this on LinkedIn and immediately asked Tom if he would join me on the podcast. Little did I know that minimum PTO was just the beginning of the Zappi story. Listen in as Tom shares a story of self organization, no managers but then managers, unlimited PTO turned minimum PTO, the advice process, and policy-less expense policies. https://www.zappi.io/web/pag...2022-03-2944 min
Inside Insights#29 - A masterclass in making your brand stand outUdi Ledergor, CMO at Gong, explains why ‘different’ is better than ‘better’ when it comes to brand, and spills the beans on the success of Gong’s Super Bowl ads, including revealing why he had to trust data over his own intuition.
Pressed for time? Catch the key takeaways around the 39 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-03-2354 min
Inside Insights#28 - Advertising as art: How ad testing enhances creativityJo Rigby, Strategic Channel Director at Zappi, discusses libraries and local politics, why advertising creatives should act more like musicians or comedians and shares how being targeted for abuse on Twitter has made her fearless.
Pressed for time? Catch the key takeaways at the 40 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-03-0859 min
Inside Insights#27 - Why you should fall in love with the problem, not the solutionGiles Jepson, Chief Operating Officer at Been There Done That and former Chief Marketing Officer of Kraft Heinz, discusses why so many marketing failures are due to not asking the right questions, shares the two fundamental concepts that underpin the way he works and reveals why it's better to be a ‘learn-it-all’ than a ‘know-it-all’.
Pressed for time? Catch the key takeaways at the 47 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-02-1657 minGreenbook Podcast04 - Zappi: Net Zero and Hybrid Leadership in 2022In this week's episode: GreenBook's host, Lenny Murphy, is joined by Steve Phillips, Founder & CEO of Zappi — a powerhouse of consumer testing for advertising and innovation development.Take a deep dive into the origin story of Zappi (who just so happened to have won GreenBook's very first Startup Pitch competition way back in 2013) and discover how they became a leader in prioritizing global sustainability by taking the Net Zero Pledge, get the rundown on how they've built a strong company culture in a hybrid environment, and uncover the important lessons about servant leadership they've learned along the wa...2022-01-2436 min
Inside Insights#26 - Applying design thinking to insightsWilliam Lunderman, Principal Partner at Lunderstorm LLC and Instructor at the Parsons School of Design, shares how to apply four key principles of design thinking to create a hit in the market, every time, and reveals why creative leadership is more like being in a jazz ensemble than an orchestra.
Pressed for time? Catch the key takeaways at the 50 minute mark.
And if you’d like to learn more about how to apply design thinking to your work, read our latest blog.See Privacy Policy at https://art19.com/privacy and California Privacy No...2021-12-151h 05
Inside Insights#25 - Democratizing insights in a decentralized organizationJennifer Picard, Head of Centre of Excellence for Mix Optimization at Pernod Ricard, shares how to manage change across an extremely decentralized organization, explains why people come first and tools come last when democratizing the insights function and reveals what her job title actually means.
Pressed for time? Catch the key takeaways at the 43 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-12-0153 min
Inside Insights#24 - How to be a better leader (and a better human)Dr. Nora Infante, clinical psychologist, (Ryan Barry’s) executive coach and founder of Biomimetic Leadership, shares her expertise on leadership, reveals the single most important attribute that a good leader needs and explains the amazing things that happen to your brain when you spend time in nature.
Pressed for time? Catch the key takeaways at the 53 minute mark. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-11-171h 13
Inside Insights#23 - Global tools, local insights, smarter decisionsStephan Gans, SVP, Chief Insights and Analytics Officer at PepsiCo, discusses his vision for digitized global insights, shares his journey to making research faster, cheaper and better, and reveals the three key attributes that he looks for when hiring an insights professional.
Pressed for time? Catch the key takeaways at the 51 minute mark.
To listen to the winning advertising episode Ryan and Stephan mentioned, click here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-11-031h 03
Inside Insights#22 - Building a connected insights ecosystemJames Sallows, Head of Transformation and Capability at GSK, discusses how he's transforming the insights function in the wake of the demerger of GSK’s consumer products division, how to move away from low-value commoditized research and reveals how to tell if what you have is really an insight.
Pressed for time? Catch the key takeaways at the 45 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-10-2059 min
Inside Insights#21 - How to master ‘always on’ advertisingChristine Avallone, Brand and Communication Insights Lead at Verizon, talks ‘always on’ advertising research, how to balance brand building with promotions (while creating synergy across diverse product portfolios) and shares her provocative vision for the future of advertising insights.
Pressed for time? Catch the key takeaways at the 31 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-10-0643 min
Inside Insights#20 - How to research shoppers in a post-pandemic worldLindsey Gladden, shopper insights legend for PepsiCo, Keurig Dr Pepper and now Zappi, discusses the explosion of new shopper behaviors since the pandemic, why brands struggle to give consumers the seamless online-offline experiences they demand, and shares the best advice she’s ever been given on how to do shopper research.
Pressed for time? Catch the key takeaways at the 37 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-09-2248 min
Inside Insights#19 - Forging a path to real representation in researchPaula Tripp, Head of Foundational and Menu Insights at McDonald’s, shares three ways the company is making its research more diverse and inclusive, discusses the importance of accurate sampling and sets up a challenge for Ryan Barry — and all our listeners — that could have a real impact.
Pressed for time? Catch the key takeaways at the 42 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-09-0856 min
Inside InsightsBONUS EPISODE: Top 7 takeaways from season 2Inside Insights season 2 gave us a lot of important tips and tricks from a number of global brand and insights leaders. In this special bonus episode, our co-hosts Ryan Barry and Patricia Montesdeoca discuss their top seven takeaways from the season.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-08-1819 min
Digital Transformation SuccessHow Great Digital Transformation is Based on Empathy with Ryan Barry from ZappiZappi is a market research company that cares. It isn't just about the quick data and accurate insights, but the importance of those involved from their employees and consumers to the board. With that in mind, every move they have made has been tailored to improve their performance, including digital transformation.President of Zappi, Ryan Barry, strives to implement empath from all levels. This means the culture comes first for him. As he said, "The big businesses that are wanting to digitally transform are just seeing the technological need without understanding how much of a change is...2021-08-0325 min
The Radio Is Onfilippo zappi - gioele.mp3interpretato da filippo di SARACENO WEBRADIO dalla scuola secondaria FILIPPO ZAPPI di MERCATO SARACENO FC https://www.theradioison.it/saracenowebradio.html2021-07-0102 min
Inside Insights#17 - Inside the mind of a customer transformation legendPatricia Montesdeoca, SVP of Customer Transformation at Zappi (and our co-host!), reflects on her insights journey, sharing the wisdom she's gained in her years of experience at brands such as Colgate and Coca-Cola, and tells us the one piece of advice she would give her younger self.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-06-2336 min
Inside Insights#16 - Listening like a leaderNick Graham, Global Head of Insights and Analytics at Mondelez (and advertising research mastermind), reflects on the process of stepping into a new leadership role, explains why you can’t rely on existing knowledge, and shares his tips on how to listen like a leader.
Pressed for time? Catch the key takeaways at the 40 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-06-0950 min
Inside Insights#15 - Landing insights without an insights teamLauren Stafford-Webb, CMO, and Jean-Michel Hoffman, Sr. Director of Brand Marketing at SoFi share how they’ve democratized insights to the extent that they operate without an insights team, and reveal the three most important metrics for customer centricity.
Pressed for time? Check out the key takeaways at the 43 minute mark.
And if you'd like to watch the full video from Virtual Insight Summit, as well as sessions from other leaders turning insights on its head, click here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com...2021-05-2655 min
Inside Insights#14 - Putting the consumer at the heart of creative developmentFernando Kahane, Senior Marketing Director, PepsiCo Walkers, and Tim McEntaggart, Director of Brand and Innovation Insights, PepsiCo, talk Mariah Carey, crisps and creativity condoms — and give practical tips on how you should be using insights to move from testing to learning, in order to make your advertising truly legendary.
Pressed for time? Check out the key takeaways at the 34 minute mark. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-05-1243 min
Inside Insights#13 - Leveraging software (and trust) to save time and maximize impactAlex Peters, Global CMI Lead, and Lucy Lindsley, Global Insights Lead, at Reckitt, share complementary perspectives on how to use market research software strategically and give four pieces of advice on insights transformation.
Pressed for time? Catch the key takeaways at the 36 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-04-2847 min
Inside Insights#12 - From intel to insights: How to empower teams to drive changeJessica Southard, Senior Manager of Consumer and Market Insights, shares her journey from the military to Mars — discussing how to discover, adopt and socialize insights innovations that will really drive change, as well as reveals three trends to watch out for in 2021.
Pressed for time? Catch the key takeaways at the 44 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-04-1454 min
Inside Insights#11 - How to be the professional and the partnerKaren Kraft, Senior Consumer Insights Manager at Johnsonville, shares her three practical tips on how to navigate insights as the professional and the trusted partner, as well as the importance of staying curious, taking calculated risks and building relationships.
(Pressed for time? Catch the key takeaways at the 39 min mark)See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-03-3151 min
Inside Insights#10 - Setting up a world-class knowledge management systemFrank Santiago, Global Knowledge Management Manager at Colgate-Palmolive, shares how - and why - to invest in a knowledge management system, the benefits it brings, and the key mistakes to avoid.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-03-1739 min
Inside Insights#9 - How to stay agile in 2021Joseph Chen, Insights Lead at Mondelēz, shares his five mantras for agile insights, and ultimately, what it takes to be a successful insights leader in 2021.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-03-0340 min
Inside Insights#8 - The innovation gameCedric Steele, Assistant VP of Global Innovation at Coca-Cola (McDonald’s division), shares ten points to live by during the innovation process as well as tangible takeaways on how to innovate in a way that actually moves the financial needle.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-02-1753 minInside InsightsUPDATE: Season 2 trailerWe have some new things we're excited to bring you this season. From a new co-host, to tangible tips and tricks and more, listen to our trailer for the inside scoop at what's to come in season two!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-02-1108 min
Racconti di viaggio#27_st2 Singapore tra architettura e street food nel racconto di Elena ZappiLa città del futuro, dove architettura e natura si fondono. L’avanguardia di Marina Bay e la sua la Infinity Pool, il Gardens By The Bay con gli sfavillanti alberi della vita e i quartieri etnici dove assaggiare uno straordinario street food, inserito nel dicembre del 2020 dall’Unesco nella lista dei Patrimoni immateriali dell’Umanità. A raccontarci Singapore e la sua evoluzione la blogger milanese Elena Zappi, autrice insieme al compagno Roberto di wainomitravelblog.com. Il Blog di Elenahttps://www.wainomitravelblog.com/Gli articoli dedicati a Singapore Street food 2021-01-0942 min
Inside Insights#7 - Elaine Rodrigo: Embracing the twists and turns of lifeIf there’s one thing this year has reminded us, it's that life happens. And it’s okay if everything doesn’t go exactly as planned – because life is truly unpredictable. In this episode, Elaine Rodrigo (Chief Insights & Analytics Officer at RB) shares her thoughts on being flexible and getting things wrong, how she's seen the insights industry evolve, and three key pillars of advice for up-and-coming insights professionals. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2020-12-0946 min
Without a RoadmapCS101: John Papale, Customer Success Manager at ZappiCS101 is back baby, and if our guest sounds a little bit familiar to you, it's because we had our first return on the podcast! John Papale, CSM at Zappi, joins Cam and Yonas once again, this time to talk all things customer success. After hearing from some high level CS folks, it's time to hear from the frontline workers, the people working with the customers day in and day out and hear their perspective. JP and the guys cover everything from daily responsibilities to best practices for CSMs and how Product Managers can work with them to create...2020-12-0246 min
Inside Insights#6 - Michael Brereton: Shaping insights professionals of the futureWhat skills do you need to succeed as an insights professional in today’s world? Now what about the future? In this episode, Michael Brereton (Executive in Residence at Michigan State University & former CEO of Maritz Research) shares the work he's doing now to help mold insights professionals of the future and what he predicts for this next generation of leaders.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2020-11-2535 min
Inside Insights#5 - Kate Schardt: Transforming the world of insightsKate Schardt (Sr. Director of PepsiCo’s Ada Global Insights Platform) shares her journey to becoming the woman running digital transformation at one of the world’s biggest snack brands and lends her advice to those just starting out in their careers.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2020-11-1148 min