Shows
The Action CatalystUnleash the Story Within, with Liana Zavo (Public Relations, Branding, Crisis Management, Reputation)Founder & CEO of ZavoMedia PR Group, Liana Zavo, recounts how a college dropout and single mom made the jump from Russia to the US and from the style world to PR, gives a bit of advice for Blake Lively, reveals THE biggest PR mistake people make, how to come down from the ledge of panic in the moment, why authenticity and accountability equals authority, the difference between brand vs. reputation, and what it means to “B.E.P.I.C.”2025-07-2225 min
Unleash the Story Within with LIANA ZAVOUSW: Ep.20 The Unexpected Gift: How Crisis Became Justin Wadlington's CompassIn this captivating new episode, Liana Zavo explores the artistic journey of Justin Wadlington, delving into the pivotal moments that shaped both his creative vision and personal resilience. Together, they uncover the fascinating narrative behind his breathtaking masterpieces and the transformative experiences that fueled his artistic evolution. Join Liana Zavo for an intimate conversation with visionary artist Justin Wadlington in our latest episode. This compelling dialogue reveals the intersection of adversity and inspiration in Justin's life, offering listeners a rare glimpse into the mind behind his extraordinary artwork and the profound experiences that influenced his unique artistic...2025-07-191h 08
Unleash the Story Within with LIANA ZAVOUSW Ep: 19 Recognize Your Mastery: How To Stop Appealing To Everyone In BusinessIn this illuminating episode of USW, we explore the critical elements of personal branding for entrepreneurs through the expert lens of Liana Zavo, founder and CEO of Zavo Media Group.🔍 EPISODE HIGHLIGHTS:💡 Crafting Your Core Message: Zavo reveals why many entrepreneurs fail to connect with their audience due to vague messaging, emphasizing the power of a clearly defined brand purpose🔄 The Adaptation Advantage: Learn how market awareness and flexibility position entrepreneurs to thrive amid constant change rather than merely react to it🎯 The Specialist's Edge: Discover why Zavo advocates for specialization over trying...2025-07-1211 min
Free To Lead50 - Power in the Spotlight: How Women Empower Themselves Through Storytelling and PR with ZavoMedia PR Group's Liana ZavoIn this episode of Free To Lead: Journeys of Leaders Driven by Passion, Inspired by Purpose, Will Steel interviews the PR Executive, Founder, and CEO of ZavoMedia PR Group, Liana Zavo. Liana shares her inspiring journey from college dropout and single mother to leading a global, women-led PR agency. She discusses the importance of storytelling, personal branding, and strategic networking in building authority, especially for women. Liana also offers practical advice on book promotion and leadership, emphasizing authenticity and empowerment. Listeners, please subscribe, engage, and share this show with other business leaders. Learn...2025-07-0325 minUnleash the Story Within with LIANA ZAVOUSW: Ep.18: Seven Ways To Maximize Effective Communication In Small BusinessesJoin us in this episode as we explore the vital role of effective communication in small businesses, especially in the wake of the pandemic. Liana Zavo, a publicist and founder of ZavoMedia PR Group, shares her insights on how leaders can foster a transparent communication culture, leverage employee talents, and utilize innovative strategies to enhance team collaboration. Discover practical tips on conducting communication workshops, implementing centralized platforms, and engaging with clients through social media and surveys. Tune in to learn how mastering communication can lead to a more engaged, productive, and successful organization.2025-07-0312 min
From Crisis To JusticeHow to Build an Unshakable Personal Brand | EP 29Your brand is your reputation - and in today’s digital world, it’s your most valuable business asset. In this episode of From Crisis to Justice, Parag Amin sits down with Liana Zavo, founder of Zavo Media PR Group, to unpack what it really takes to build a credible, authentic, and powerful personal brand that drives real business results. With over 15 years of PR and media experience across 12 countries, Liana has helped thousands of business owners, entrepreneurs, and thought leaders turn their story into visibility, authority, and opportunity. Whether you're trying to reco...2025-06-2638 minUnleash the Story Within with LIANA ZAVOUSW Ep.17 A Conscious Shift: A Brand Is Not An Overnight SuccessHave you ever wondered how certain brands seem to skyrocket to success overnight? It often appears to be magic or luck, but what if there's a deeper, more deliberate foundation behind their rise? In this episode, we explore the concept of brand authority, drawing insights from publicist Liana Zavo. She emphasizes that true brand authority goes beyond fame or follower counts; it’s about building genuine trust and influence within your industry.Join us as we unpack Zavo's strategic framework for establishing brand authority, especially crucial for smaller businesses in crowded markets. We'll delve into he...2025-06-2617 minUnleash the Story Within with LIANA ZAVOUSW: Ep.16 Empowering Women Through StorytellingWomen's Economic Empowerment Through Storytelling Women's economic empowerment as a global economic driver Innovative storytelling as a tool for systemic change—community building and mentorship—service-oriented leadership approach Storytelling Methodology Strategic narrative control helps women to: - Shape their professional identity. - Challenge status quo barriers - Amplify their voices in business. - Build authentic personal brands Focus on creating ripple effects through mentorship programs reaching thousands—early intervention (teens and students)— Global networking opportunities—cross-cultural collaboration Practical Implementation Concrete example: Hired 200 unemployed women during pandemic...2025-06-1823 minUnleash the Story Within with LIANA ZAVOUSW Ep.15 Forge Your Fortune: Habits of Lucky PeopleIs success really just about luck? Join us as we dive deep into groundbreaking research by PR mogul and ZavoMedia founder Liana Zavo, who challenges the common perception that successful people are simply "born lucky." This episode explores how seemingly fortunate individuals actually create their own opportunities through specific habits, mindsets, and actions. We'll unpack four key traits that set these high achievers apart: their bias for action over endless planning, their ability to view challenges through multiple lenses, their calculated risk-taking approach, and their remarkable resilience in the face of setbacks. From...2025-06-1118 min
Unleash the Story Within with LIANA ZAVOUSW Ep.14 Letting Go Is Her Biggest Weakness: A Candid Conversation with Olga BinyaminovIn this conversation, Liana Zavo interviews Professor Olga Binyaminov, founder of Exceed Learning Center, who shares her inspiring journey from being an immigrant to becoming a biochemist and educator. Olga discusses the importance of emotional intelligence, the challenges she faced in her personal life, and how she integrates science and personal development in her teaching. She emphasizes the significance of self-love, gratitude, and resilience, offering valuable advice for women navigating uncertainty. The conversation also touches on the impact of technology in education and the importance of mental health and wellbeing.takeawaysOlga's journey highlights the power of resilience...2025-06-0446 minUnleash the Story Within with LIANA ZAVOUSW Ep. 13: Debunking The Public Relations MythsIn this deep-dive episode, we unpack the mysterious world of public relations with expert insights from Liana Zavo, founder of Zavo Media PR Group. Join us as we debunk eight common PR myths that often hold businesses back. Whether you're a startup founder or small business owner, discover why PR isn't just for big corporations, how it's more accessible than you think, and why it's crucial for long-term success. We'll explore the real metrics behind PR success, the importance of proactive reputation management, and why good products still need strategic promotion. Get ready for a myth-busting session...2025-05-2817 min
Unleash the Story Within with LIANA ZAVOUSW Ep. 12: Benny Gold's Blueprint for Content That ResonatesJoin us for an engaging conversation with Benny Gold, founder of @lawyer_stories, as he shares his unique journey from practicing law to launching a successful podcast. Discover the inspiring story of how this former attorney transformed his career path through digital storytelling.Career Pivot Insights: Learn how to successfully transition from a traditional legal career to building a thriving media platform Content Creation Strategy: Understanding how to build and engage a community through storytelling and legal industry insightsPersonal Branding Tips: Discover how to leverage professional expertise to create a unique podcast...2025-05-2233 minUnleash the Story Within with LIANA ZAVOUSW Ep.11: Dissecting AI's Role in Modern PR with Key StrategiesAI Revolution in PR: Media Monitoring and Brand PerceptionEpisode Summary: An in-depth exploration of how artificial intelligence is transforming public relations, particularly in tracking and understanding brand perception. Featuring insights from Liana Zavo, founder of Zavo Media PR Group, this episode examines the revolutionary impact of AI tools in media monitoring and sentiment analysis.Key Topics CoveredAI-Powered Media MonitoringAdvanced algorithms scanning multiple platforms simultaneously- Real-time monitoring of news, social media, blogs, and broadcast content- Pattern recognition and trend identificationSentiment Analysis Capabilities...2025-05-1512 min
Unleash the Story Within with LIANA ZAVOUSW Ep.10: Glow Up & Get Real: Skin Deep Secrets with Alice KhalkadWhere Beauty Meets Wellness: Your Weekly Dose of Skincare Science, Self-Care, and Soul-Searching with NYC's Top Medical AestheticianJoin licensed medical aesthetician Alice Khalkad on this episode as she spills the tea on beauty's best-kept secrets, demystifies trending treatments, and chats with wellness experts who are transforming lives from the inside out! 🧪 Beauty Lab: Breaking down skincare science into bite-sized brilliance🎭 Treatment Talk: Behind-the-scenes looks at cutting-edge aesthetic procedures🧘♀️ Mindful Moments: Holistic approaches to radiant living👑 Celebrity Secrets: Exclusive interviews with beauty industry titans💆♀️ Self-Care Sunday: Weekly wellness rituals you'll actually stick toAvailable wherever you get your podcasts! New...2025-05-0753 minUnleash the Story Within with LIANA ZAVOUSW Ep.9: Building Your Personal Brand - A Masterclass with Liana ZavoIn this episode, we're diving deep into personal branding with expert strategist Liana Zavo, CEO of ZavoMedia PR Group. Whether you're just starting your career or looking to level up your professional presence, this episode is packed with actionable insights.Episode Highlights:💫 Why personal branding is non-negotiable in today's professional landscape🎯 Understanding your Unique Value Proposition (UVP)💻 Building a consistent online presence📊 Strategic personal brand managementB.E.P.I.C Framework"Your personal brand isn't just about being visible - it's about being consistently valuable in your unique way." - Liana Zavo🔑 Learn...2025-04-3019 min
Unleash the Story Within with LIANA ZAVOUSW Ep.8: Education Became Her Salvation: A Candid Conversation with Milana DostanitchJoin us for an enlightening conversation with Milana Dostanitch, the visionary founder of IWILL (Inspiring Women in Law League), established in February 2021. A distinguished employment law attorney, Milana has been consistently recognized as a rising star by New York Super Lawyer Magazine since 2017, an honor bestowed upon only 2.5% of New York lawyers. Episode Highlight—The journey of founding I WILL League and its mission to empower women in law - Building and nurturing community trust in the legal profession- Advocacy for employee rights, especially within immigrant communities- The importance of accessible legal information and representation...2025-04-2331 min
Unleash the Story Within with LIANA ZAVOUSW Ep.7: Let's Talk Mental Health & Transformation with Robin GarganoJoin Liana Zavo as she interviews Robin Gargano on her podcast, "Unleash The Story Within," for an enlightening discussion on resilience, legacy, and transformation. In this candid conversation, they celebrate Robin as a mother, author, and businesswoman defined by integrity, resilience, and tenacity—someone who has triumphed over adversity by truly embracing life.As a successful resiliency strategist and mental skills coach for athletes, Robin grew up witnessing her father's entrepreneurial journey and elite success, which inspired her to forge her own path in business from an early age. Motherhood further fueled her passion to motivate her daughters to pur...2025-04-171h 10
Unleash the Story Within with LIANA ZAVOUSW: E6 Oren Klaff Master of Raising Capital & Author of Pitch Anything Interviews Liana ZavoIn this episode we have the best-selling author Oren Klaff interview our host of the show, Liana Zavo, the powerhouse in PR and storytelling, on the importance of PR and the significance it plays for small businesses. I sit down with PR powerhouse Liana Zavolunova, who teaches me the art (and mystery) of public relations. PR isn’t a quick hack; it’s more like alchemy. Liana breaks down three essential PR moves to elevate your brand without the typical ‘pay-to-play’ strategy.Key Highlights:- Authentic Storytelling - How do you use storytelling to connect with people for real...2025-04-0935 min
Unleash the Story Within with LIANA ZAVOUSW: E5 Benny Gold from Lawyer Stories Interviews Liana ZavoThe Lawyer Stories Podcast features Liana Zavo, Founder & CEO of ZavoMedia PR Group. Liana is a PR expert, crisis and reputation manager, and Forbes thought leader & contributor located in New York City. Liana shares with us that she is a second-generation journalist, inspired by her grandmother, who was a journalist in Russia. Liana is passionate about what she does and will get your personal brand and company recognized on television and major media platforms - like she has done for Lawyer Stories with our PIX 11 article that featured in July 2024. Liana is inviting Lawyer Stories community members to attend...2025-04-0333 min
Marketing for Designers with Masha Koyen#56 What to do to get featured in the media with Liana ZavoSome designers get featured in magazines, land podcast interviews, and attract high-visibility collaborations—while others with equally beautiful work are barely noticed.Here’s the thing.. It’s not always about talent. Often, it comes down to how well you tell your story.In this episode, I’m chatting with a publicist Liana Zavo, CEO of ZavoMedia PR Group and a Forbes thought leader who has helped thousands of founders get seen, heard, and remembered. We’re talking about creating origin stories that get attention—not just from your audience, but from media outlets, collaborators, and even you...2025-04-0238 minUnleash the Story Within with LIANA ZAVOUSW: E4 From Invisible To Influential: Becoming A Voice That MattersIn the podcast episode titled "From Invisible to Influential: Becoming a Voice That Matters," host Liana Zavo shares her transformative journey from feeling overlooked to becoming a powerful voice. She reflects on her past experiences of feeling invisible and the pivotal moments that helped her embrace her narrative. Through personal anecdotes, she discusses the importance of authenticity, vulnerability, and the impact of storytelling in connecting with others. Liana highlights a significant turning point in her life, where a moment of rejection led her to discover her strength in sharing her story. With the guidance of her mentor, Amy Rosenblum...2025-03-2625 minUnleash the Story Within with LIANA ZAVOUSW: E3 Celebrating The Women Who Have Shaped MeJoin host Liana Zavo in this heartfelt solo interview as she delves into the incredible women who have profoundly influenced her life. In honor of Women’s History Month, Liana reflects on the stories of resilience, strength, and empowerment that have shaped her journey. From her grandmother's courageous act of advocacy at just 13 to her mission of uplifting women through mentorship, Liana shares personal anecdotes that highlight the importance of community and the power of a woman's voice.In this inspiring episode, Liana discusses her experiences organizing a Women’s History Month Summit, her work with the nonprofit Empower Wome...2025-03-1928 minUnleash the Story Within with LIANA ZAVOUSW: E2 Self-Proclaimed 'Failure Aficionado'Join host Liana Zavo in this transformative episode of Unleash The Story Within as she dives into the often-taboo topic of failure. Discover how embracing failure, rather than fearing it, can be your greatest teacher on the road to success. With personal anecdotes and powerful insights, Liana shares her journey of turning setbacks into stepping stones, exploring how gratitude can reshape our perception of challenges. Tune in to learn practical tips for reframing your relationship with failure, fostering resilience, and unlocking new opportunities. Whether you're an entrepreneur or simply navigating life's ups and downs, this episode will inspire you...2025-03-1228 minUnleash the Story Within with LIANA ZAVOUSW: E1 From Dropout to FounderIn this exciting new episode of "From Dropout to Founder," the host shares a deeply personal journey of transformation and resilience. Beginning as a college dropout, the host recounts the challenges faced during pivotal life changes, including marriage, divorce, and motherhood, all while pursuing a passion for storytelling. Inspired by a family legacy of journalism, they took a leap of faith to follow their dreams, ultimately founding a successful PR agency, ZavoMedia.Listeners will gain insights into the lessons learned along the way, such as the importance of resilience, self-reliance, and community support. The episode also introduces the B...2025-03-0530 min
Candy for BreakfastEp. 04 - Build Your Brand - Liana ZavoThis episode shares the triumphant story behind a Russian immigrant challenging cultural lines and building a life of limitless potential by our very first, impactful guest. You will be inspired to hear her story, how she found her voice, and how she helps others cultivate their own. Learn tactics to grow your own empire from this college dropout turned multimillion-dollar international business owner.Liana Zavo, CEO and Founder of ZavoMedia PR Group, shares her vast expertise on how to let your voice and story be heard worldwide. You will learn the importance of leadership and authenticity from...2025-03-0453 minUnleash the Story Within with LIANA ZAVOOrigin Story: Who Is LIANA ZAVO?Liana Zavo is a captivating figure in the communications and branding industry, a renowned global impact speaker and PR strategist with an impressive two decades of experience. But what secrets has she uncovered along the way? As a recognized Forbes thought leader, her insights have been featured in esteemed publications like CBS, Fox News, Inc., and Entrepreneur, yet her journey continues to unfold, leaving many eager to learn more.Recently, she left viewers intrigued during her television appearance in the Philippines and inspired hundreds of founders and organizations at the Business Show of Asia...2025-02-2510 minUnleash the Story Within with LIANA ZAVOIntroduction: Welcome To Unleash The Story Within with Liana ZavoWelcome to “Unleash The Story Within with Liana Zavo” podcast, where business thought leaders unleash the story within and create powerful emotional connections—think of it as therapy, but without the awkward small talk and a bill that makes you question your life choices! If you’ve ever felt like there’s a superhero lurking inside you just waiting to break free (cape optional, but highly recommended), you’re in the right place. Hosted by Liana Zavo, a self-made entrepreneur, PR executive, and media innovator, this show presents mini-masterclasses featuring renowned business leaders and influential entrepreneurs.Tune in to "Unlea...2025-02-2402 min
The Lawyer Stories PodcastEp 192 | Liana Zavo | Build Your Authority With ZavoMedia, New York's Top PR FirmThe Lawyer Stories Podcast Episode 192 features Liana Zavo, Founder & CEO ZavoMedia PR Group. Liana is a PR Expert, Crisis and Reputation Manager, Forbes Thought Leader & Contributor, located in New York City. Liana shares with us that she is a second generation journalist, inspired by her grandmother who was a journalist in Russia. Liana is passionate about what she does, and will get your personal brand and company recognized on television and major media platforms – like she has done for Lawyer Stories with our PIX 11 article that featured in July 2024. Liana is inviting Lawyer Stories community members to attend the upcom...2024-08-1633 min
The Growth and Scaling Podcast with Todd WestraEp#279 Liana Zavo: The How & Why You Should Focus on Creating Credibility, Reputation and VisibilityLiana Zavo is the CEO and founder of ZavoMedia PR Group, based in New York City. She specializes in digital storytelling and personal brand development, helping professionals, entrepreneurs, and social impact brands establish themselves as authorities in their niche. Liana's expertise in PR and branding allows her to develop a solid online reputation for her clients that builds trust with their customers. Her talented team helps clients with press campaigns, brand and content strategies, and social media presence to attract the necessary target market and close more deals. Liana has over ten years of experience in digital storytelling and P...2023-04-1526 min
Skin AnarchyWisdom Of Women Ft. Liana Zavo, Forbes Thought Leader, Author, Leading Lady Of PR & Branding ExpertLet’s ChatJoin Ekta as she interviews the powerhouse PR executive and leading lady, Liana Zavo- Forbes Thought Leader Publicity Strategist, Personal Branding Expert & Impact Speaker. Liana does a deep dive into her impressive career and accomplishments and provides immense insight into the power of hard work, networking and relentless efforts that have led to her becoming a leader on all fronts that she is engaged in when it comes to communications and personal branding. Liana takes us on a journey into how she chose to pursue the route of PR and the milestones that have paved he...2023-03-2252 min
According 2 SachaAccording 2 Sacha Podcast Special Edition Conversations Series with Forbes Contributor and Founder of Zavo Media PR Group, Liana ZavoThis special edition of According 2 Sacha Podcast, Conversations Series is with our special guest Liana Zavo, Forbes Contributor and Founder of ZavoMedia PR Group. She is a trailblazer in the industry and will talk to us about How to Become A Recognized Expert for Your Business. www.zavomediapr.com
This episode is brought to you by Snatching Bodies Beauti Bar www.snatchingbodiesbb.com
For more information about our host Sacha, visit www.swimgtgroup.com
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The Michael Esposito ShowBeing Self-Motivated and Breaking from the Crowd with Liana ZavoLiana Zavo has taken to the road less traveled - driven by the challenge.She bootstrapped her way to the top while being a single mom, as a self-proclaimed mompreneur. She mentors women in NYC and across the globe. She’s been featured in Forbes, on NBC, FOX, ABC, CBS, and more. She is an inspiring leader and the Founder of ZavoMedia PR Group.Pushed to follow the “typical path” of going to college and seeking a career with a 9-5 style position, Liana always felt the need to do something more. More m...2022-11-231h 20
Inner Edison Podcast by Ed ParcautLiana ZavoLiana Zavo CEO & Founder of ZavoMedia Group: PR Expert & Keynote Speaker. Liana Zavo's strong suit is digital storytelling and personal-brand development. As a PR maven and expert, Zavo helps establish professionals, entrepreneurs, business owners and social-impact brands as authorities in their niche.Become a supporter of this podcast: https://www.spreaker.com/podcast/inner-edison-podcast-by-ed-parcaut--6413913/support.2022-05-1031 min
Inner Edison Podcast by Ed ParcautLiana ZavoLiana Zavo CEO & Founder of ZavoMedia Group: PR Expert & Keynote Speaker. Liana Zavo's strong suit is digital storytelling and personal-brand development. As a PR maven and expert, Zavo helps establish professionals, entrepreneurs, business owners and social-impact brands as authorities in their niche.2022-05-1031 min
So She Slays PodcastWhat It Takes To Become Leaders In Our Own NicheCo-Founder, Heather, talks with the CEO and Founder of Zavomedia Group about what it takes to become a leader in our own niche as well as how to leverage that leadership to increase visibility.Epsiode Edited by Anan HasseinSupport this podcast at — https://redcircle.com/so-she-slays-podcast/donations2022-03-2827 min