Shows
Medical Sales AcceleratorWhat Does the Future Hold for Surgical Robotics? Insights from an Industry Expert Imagine a world with consistently precise surgical outcomes. We see firsthand how combining tech and human skills can enhance processes and improve outcomes. So why wouldn’t we bring these capabilities to medical practices? In this week’s episode, sponsored by Alpha Sophia, CTO and Co-Founder of Galen Robotics, Dave Saunders, pulls back the curtain on the cutting-edge world of surgical robotics. He passionately articulates how modern surgical robots are not just about the hardware but are increasingly defined by the software and algorithms that drive them, creating opportunities for more precise and safer surgeries. What...2024-06-2444 min
Medical Sales AcceleratorEncore: A Physician’s Perspective on Selling to Doctors with Dr. Qasim Butt What do physicians really think of medical device? We’ve discussed this very question and more with previous guest, Dr. Qasim Butt. He’s an interventional nephrologist, medical consultant & advisor, and founder of Your Kidneys Your Health. In this encore episode, sponsored by Alpha Sophia, Dr. Butt reveals how medical device reps should approach the changing landscape. We also cover blind spots that create skepticism in physicians, social media secrets that can help you level up your game, and how the human element is still most likely to create a connection that leads to a deal. ...2024-01-1532 min
Medical Sales AcceleratorEncore: Why Hard Work Isn’t Enough and What Leaders Need to Do Instead Working hard is essential for success. But it’s not a long-term solution for your leadership credibility. In fact, you may need to “unlearn” some behaviors and beliefs that got you to where you are today. About a year ago, we spoke with leadership coach and author Jeff Shannon about these very topics. In this encore episode, sponsored by Alpha Sophia, we tear down some challenges that every leader faces in identifying blind spots and establishing executive presence, along with discussing what needs to happen to get your team on board with new ideas and innovation. Wh...2023-12-1837 min
Medical Sales AcceleratorIdentifying Innovation Killing Ideas in MedTechSponsored by TrackableMed Imagine if the entertainment industry never took a disruptive leap to completely redesign tech products. Television sets would weigh 600 pounds and you’d get maybe 20 channels. Now pivot to medical devices. Most infusion pumps in the market today were designed in the 1980s and were successful. But there’s no initiative from big organizations to take a big leap towards redesign and improvement. Innovation is dying. In this week’s episode, sponsored by TrackableMed, Jeffrey Carlisle, CEO of Pneuma Systems, joins us to share his perspective on innovation in MedTech. We also discus...2023-02-1330 minMedical Sales AcceleratorChange with the Times or Get Left Behind with Eric AndersonSponsored by TrackableMed The Medical Device and MedTech world is changing, and not everyone is ready to change with it. But for those who see this and want to jump on board, it can be a challenge to navigate. So how do you adopt new strategies to stay ahead of the shift? Eric Anderson believes technology, specifically social media, is a key factor. In this week’s episode, sponsored by TrackableMed, Eric joins us to talk about the evolution of relationships in sales and how platforms like LinkedIn are not just important, but mission critical. We...2023-02-0632 minMedical Sales AcceleratorPushing Organizations Out of Comfort to Achieve More SalesSponsored by TrackableMed How do you achieve high sales rates in markets around the world? Identify the ideal distributor in each country, drive up their engagement and competency through personalized training, and teach them the ins and outs of the systems you have in place. At the end of the day, holding everyone accountable builds confidence and drives results. In this week’s episode, sponsored by TrackableMed, we met with Zach Selch, Founder of Global Sales Mentor. In the interview, we learn more about how he’s found success selling medical device in 135 countries around the...2023-01-2344 minMedical Sales AcceleratorBreaking Through Healthcare’s Decision-Making Pyramid with Diana HallAre regulations and requirements preventing products, solutions, and treatments out of the hands of patients that really need them? Good providers want to improve patient care and try to use new products that can help, but they’re often restricted by the red tape in their own network. This, plus a culture amongst physicians that’s difficult to change, makes innovation in healthcare a massive challenge. We sat down with Diana Hall, President and CEO of ActivArmor, to learn more about her quest to breach the walls of the healthcare industry with her 3D printed casts. The 2022 Colo...2023-01-1731 minMedical Sales AcceleratorBuying From Your Company is Harder Than You ThinkIn a world of instant gratification, why is it so difficult to get in touch with your local medical device representative? Whether you’re looking to have someone answer your questions or you want to make a purchase, finding the right information shouldn’t be an obstacle – it should be a simple step towards your solution. Cheryl Halbert, founder and CEO of RepSource, experienced that challenge regularly at the beginning of her medical device career. Instead of waiting around for a solution, she rolled up her sleeves and created it. In this week’s episode, Cheryl shares the pain...2023-01-1135 minMedical Sales AcceleratorEncore: The Leader’s Guide for Resetting Your Mindset for 2023It’s high time you let yourself fail at something new – in fact, it could be the best thing you do for yourself in the coming year. We all operate in two types of mindsets: fixed vs growth, as outlined in psychologist Carol Dweck’s landmark book “Mindset.” But mere surface knowledge of the daily tips, tricks, and techniques she popularized won’t revolutionize your career. In this episode, we’re replaying one of our most popular conversations about the power of mindset, and knowing where you sit when the going gets tough. With the new year on th...2023-01-0224 minMedical Sales AcceleratorLessons Learned From Developing New Technology with Neteera’s Founder, Isaac LitmanIsn’t it ironic . . . we have vehicles that can drive themselves, and yet healthcare patients remain restricted by wires, patches, and tubes? Isaac Litman, CEO and founder of Neteera, recognized the arbitrage and decided to act on it. His company has developed a contactless heart and lung monitor that can measure vital signs from a distance, using a number of innovative data points. In this week’s episode, Isaac joins us to discuss his approach to bringing more advanced technology to healthcare. We also talk about the 8-year journey to bring a product to market, overcoming challenges, and...2022-12-2629 minMedical Sales AcceleratorIntensity in Your Why: How Barricaid is Channeling Their Impact for GrowthCould you find more success by focusing on 10% of your potential market? Robert Spomer, VP of sales at Intrinsic Therapeutics, says yes by channeling impact through the right surgeons, even if that means limiting where your resources go. In this week’s episode, Robert shares why he’s so passionate about medical device sales, how to identify the right surgeons to work with, and the impact technology can have in the operating room. Listen and learn about: Limiting potential market to increase sales The two types of customers in medical device sales The benefits of p...2022-12-1930 minMedical Sales AcceleratorMaking the Phone Ring with New Patient AppointmentsMany physicians enter the field carrying an outdated assumption that there’s no need to advertise. You simply showcase your achievements, connect with your network, and eventually the work comes. But that model is broken. Our very own Zed Williamson recently joined Dr. Scott Sigman on The Ortho Show Podcast to talk all things patient demand. In this special episode, Zed shares tangible examples of what an ineffective advertising message looks and sounds like, the bias our brains entertain, and how many patients are candidates for the very procedures that are tied to medical device cases for yo...2022-12-1227 minMedical Sales AcceleratorMarket agitation techniques and resources with Aryn PeledResources, whether we recognize them or not, are all around us. But how do we ensure we’re utilizing them to reach optimal results? This week, we sat down with Aryn Peled, a strategic account executive at TrackableMed and former medical device rep and healthcare industry veteran. With her experience as a nurse, Aryn provides a unique perspective as she transitioned to medical device to sales, and then to device marketing. In this episode, we discuss how medical device professionals can work smarter (not harder) and dive into valuable tactics to help you find the right customers....2022-12-0527 minMedical Sales AcceleratorStop Trying to be the Sales HeroProviding a solution doesn’t make you a hero. It makes you a guide. As such, it’s important to pave a consistent, repeatable pathway that people can trust and look forward to. In this episode, medical device industry veteran and fortune 500 business leader Mike Dugan joins us to share his insights about the importance of an effective sales process and how to get sales reps excited about putting it into practice. We also talk about catering to each salesperson's strengths, emotional triggers leading to sales, and how getting your existing customers involved in the evolution of your process goes...2022-12-0138 minMedical Sales AcceleratorMental tricks to avoid conflict on Thanksgiving weekendPainful attacks swarm our minds, and that can be especially true in the chaos of holiday travel. As we prepare for the long weekend among family and friends, it’s easy to become riddled with negativity bias delivered to us by the autopilot brain. This episode explores a few mental hacks that can help you maintain a positive lens. We also discuss tactics for chilling out the Black Friday experience, and of course, some of our favorite Thanksgiving dishes. Listen to uncover: Why humans are so quick to become defensive or feel attacked How th...2022-11-2122 minMedical Sales AcceleratorHow silos impact innovation and the generation of new ideasNew ideas are the lifeblood of innovation. But too often ideas get stuck in silos. As a result, we get absorbed by tunnel vision that prevents us from exchanging ideas, feeding our curiosity, and accepting our failures. In this episode, we speak with Dr. Oshin Behl about strategic solutions healthcare organizations can use to improve every patient’s experience. We also discuss how boredom can fuel curiosity, the importance of accountability towards new ideas, and why ongoing research needs to remain a priority regardless of what we already know. Listen to learn: Why there ar...2022-11-1526 minMedical Sales AcceleratorUsing Tech to Shape More Powerful Device DemosVirtual Reality (VR) headsets are all the rage these days, but they’ve found particular use in medical device demos — not just to increase sales, but to train surgeons more effectively on new tools. This week’s guest is Dave Howe, VP of Sales at Osso VR, a platform for virtual surgery training. Dave shares how VR demos are not only becoming a powerful sales tool, but are leading to longer-term adoption and utilization of technologies with proven patient impacts. We also get into a conversation about the understated importance of company culture in getting result...2022-11-0929 minMedical Sales AcceleratorHacking Human Behavior: Why Med Device Marketing Needs to ChangeEvery human has the same problem–regardless of how progressive our world is, our brain still processes life through the lens of survival. And this means we encounter hundreds of biases every day that impact not only our own behavior, but the behavior and actions of our customers. In this episode we turn the mic to interview host Zed Williamson, founder of TrackableMed, about these biases andhow they impact Med Device marketing, sales, and ultimately revenue growth. Learn these human “autopilot” settings interfere with patient and surgeon decisions and how you can change that. Listen to lea...2022-10-2441 minMedical Sales AcceleratorWhy Hard Work Isn’t Enough and What Leaders Need to Do InsteadWorking hard is essential for success. But it’s not a long-term solution for your leadership credibility. In fact, you may need to “unlearn” some behaviors and beliefs that got you to where you are today. Leadership coach and author Jeff Shannon digs deep into these very topics in his book: “Hard Work is Not Enough.” In our interview with Jeff, we tear down some challenges that every leader faces in identifying blind spots and establishing executive presence, along with discussing what needs to happen to get your team on board with new ideas and innovation. Listen t...2022-10-1737 minMedical Sales AcceleratorMentorship in medical device success featuring Mad Device RepWhile he’s known for roasting daily absurdities of rep life, Mad Device Rep is a must-follow on social and a wealth of knowledge about life in the medical device sales industry. Learn why he says that working with a good mentor is one of the best things you’ll ever do for you career (and your own personal development). Plus, discover the power of his global digital community and providing helpful, curated content for medical device sales professionals. Beyond mentorship, this social savvy rep also dishes on the importance of humility in your expertise and...2022-10-1024 minMedical Sales AcceleratorPhysician-turned entrepreneur: The recipe for rescuing healthcareWhy do so few medical professionals start companies to address the problems that bother them in the industry? Preston Alexander says it has more to do with mindset than ability. Preston is a healthcare entrepreneur, helping doctors and nurses take more ownership of the business side of healthcare. He helps build companies to address the healthcare crisis in the US by making it more accessible and affordable, aiming to tackle the issues in a system he sees as unsustainable. In this episode, Preston shares the insight he’s gained working with medical experts, and why th...2022-10-0333 minMedical Sales AcceleratorArming decision makers with the right data to close dealsStruggling to make sense of a mess of customer data in your sales process? At S2N Health (a strategic services and software provider to healthcare technology innovators), Director of Marketing Haley Wolosehn, and cofounder Amy Siegel want to fix this. S2N developed RepSignal, an AI-powered sales intelligence tool. Selling med tech devices is a complex process, but S2N believes it’s much easier when you can listen more effectively to your potential customers, ask better questions, and understand their specific pain points. In this episode, Amy and Haley share how RepSignal allows se...2022-09-2634 minMedical Sales AcceleratorHow to Expand Your Influence and Attract Opportunities with Johnny CaffaroIf you’re scared to begin building your presence on LinkedIn, you’re not alone. But the time is now, says Johnny Caffaro. A master at brand building and consistency, Johnny has leveraged his medtech and sales expertise, industry presence, and personal brand pillars to generate more than 20,000 connections and dozens of deals and opportunities through social media. In this episode, Johnny shares his recipe for success and lessons he’s learned along the way, plus the importance of consistency for building your influence online. Listen to learn: Why it’s so scary to put your...2022-09-1936 minMedical Sales AcceleratorTips and techniques to avoid the default “No” in salesTrying to gain access to a medical office or surgeon? Chances are, you're doing it wrong...or just like everyone else. And that's not good. In this episode, we learn how Jessica Zampedri, a consultant for orthopedic and spine surgeons, is approaching the challenge of access and how she’s building net new relationships in strategic ways. Jessica shares how she’s standing out from the other MedTech sales clutter, how to use personalized videos, and why the dreaded imposter syndrome will stop you dead in your tracks. What we discuss in the episode: How we...2022-09-1235 minMedical Sales AcceleratorBreaking Down Silos in MedTech with Dr. Jawad AliWhat if every MedTech founder could get direct access to a group of physicians to ask questions, overcome obstacles, make connections, and help get their technology and therapies to market? Actually, what you’d get is someone like Dr. Jawad Ali! A practicing surgeon, MedTech leader, founder of Austin MedTech Connect, and Founding Partner of Vality Partners, Dr. Ali and his team help early stage MedTech companies with clinical validation, product development, trial design, and funding. They are a team of physicians united by a passion to advance the next wave of medical innovation. What we...2022-08-2928 minMedical Sales AcceleratorInside the Investor’s Mind with Joseph MocanuWanting to make waves in the ocean of HealthTech? Learn about the criteria and paradigms investors like Joseph Mocanu, Managing Partner at Verge HealthTech Fund, uses to evaluate opportunities, navigate relationships, and drive innovation. Discover what separates good pitches from the bad, and why he subscribes to the core belief of “You can’t manage what you can’t measure.” Verge HealthTech Fund invests globally in seed stage healthcare technology startups relevant to emerging Asia that focus on disease prevention and management, digital therapies, and health system efficiency. In this episode we discuss: Advi...2022-08-2225 min
Medical Sales AcceleratorThe Risk, Thrill, and Reward of Venturing Beyond a Cozy Base SalarySo there's W2 employment... And then there's self-employment. How do you make that jump? Our guest Jamie Tipton is the founder and principal of Clutch City Medical. His experience across a variety of organizations in the industry gives him perspective on working for the large strategics, early commercial stage startups, and small business ownership. According to Jamie, amazing things happen when you cut the safety net and walk out on the tightrope. Your professional partnerships reach new levels of depth, you see opportunities others don't, and you find out what you're truly made of. Join us as he recounts...2022-08-1247 minMedical Sales AcceleratorThe Powerful Simplicity of the ‘Inside Up’ Principle: Performance, Capacity, & Self-ReflectionAre you the tip of the spear? Or are you shuffling around in the complacent middle segment of MedTech that's being left behind? We're speaking with Brian Kerlin, founder and CEO of Optitude, a firm that helps first time founders, CEOs, and entrepreneurs build consistent, sustainable revenue growth from the inside up. Kerlin’s approach is simple: Everyone has the same 24 hours in a day and seven days a week; are you truly conscious of how you’re spending your time? Join us as we explore his ‘Inside Up’ principle, which encourages aspiring leaders to improve their performance by reevalua...2022-08-0936 minMedical Sales AcceleratorThe Shifting MedTech Market: Surviving Budget Cuts, Sudden Insurance Changes, & MoreThere are a lot of macroeconomic events unfolding right now, and they're affecting budgets at MedTech companies across the country. How are those budget changes impacting execution in the field? We've gotten several requests to discuss multiple concerns that are hitting the market—questions like, "What if budget cuts mean I'm no longer able to do lunches?" From navigating sudden insurance changes to hitting quotas with less resources at your disposal, we'll walk you through the minefield that is today's medical device sales market and focus on the proven tactics that will see you through turbulent times. In...2022-08-0322 minMedical Sales AcceleratorWhy You Have to “Fire Yourself” to Light a New Fire & Conquer Your Next QuotaYou crushed it last quarter—yet another quota calling for double-digit growth is already breathing down your neck, and it doesn't care about special circumstances. So how do you outdo yourself...again? Take heart, says 20-year medical sales veteran Frank Bailey. By reverse-engineering your sales goal and strategically "saving some for the sequel," you can rack up short-term wins and give your future self a head start. Join us as Frank explains the liberating process of “firing” (then “rehiring”) yourself to stay at the top of your game. In this episode, you’ll learn: Why complexity is the enemy...2022-07-2629 minMedical Sales AcceleratorEncore Episode: Are You a ‘Toxic’ Rep? Key Insights to Stop Hurting and Start Helping Private PracticesIf you’re not directly providing value to physicians, then you’re directly adding to their stress level. Don’t believe us? We interviewed Dr. Sandra Weitz (aka “The Practice Building MD”) in early 2022 to take you inside the decision-making process of a private practice and ASC owner. That episode continues to sit at the top of the charts for good reason. Join us as she offers example after example of why a focus on positive patient outcomes will create sustainable, long-term business for reps. In this episode, you’ll learn: Why reps should know how each doc defin...2022-07-1940 minMedical Sales AcceleratorEncore Episode: Techniques for More Authentic CommunicationWhy does talking with your hands put people at ease? What is a ‘blocking behavior,’ and why is it usually a signal that you should ask more questions? Last year, we interviewed communications expert and Authentic Influence Group CEO Shelly O’Donovan about the power of body language, tone, and micro-expressions. That episode quickly rose to the top as one of the favorites among our listeners—and for good reason. Take a listen and learn how you can recognize dozens of subtle, largely subconscious human behaviors to secure buy-in, preserve trust, and ultimately drive business. In this episode...2022-07-1234 minMedical Sales AcceleratorWho's Going to Tell Docs Old-Fashioned Spine Procedures Are Dead?"Old-fashioned spine surgery is dead—it just hasn't been told yet." That's a bold statement, but if anyone's qualified to make it, it's Dr. Hamid Abbasi. He's chief medical officer at Inspired Spine, a board-certified neurosurgeon, and an internationally recognized expert in minimally invasive spinal surgery. Dr. Abbasi is also one of the most experienced surgeons to perform the OBL lateral lumbar inner body fusion procedure, and the only surgeon currently performing minimally invasive thoracic inner body fusion. Join us as he explains how modern medicine’s tendency to “play it safe” can sometimes harm (or at least severely limit) p...2022-07-0533 minMedical Sales AcceleratorNeurosurgeon Dr. Mohamed Draz on How Reps Can Balance Empathy with ExpertisePeople do business with people—but once you get through the door, you better know your product and be ready to field a variety of questions. Dr. Mohamed Draz, senior clinical fellow in neurosurgery at NHS Scotland, rarely sees reps who can balance disarming interpersonal skills with commanding expertise. Join us as Dr. Draz explains why the often-overlooked junior surgeon and support staff can hold the key to a rep’s long-term success, and how reps can let their expertise shine by communicating more empathetically. In this episode, you'll learn: Why Dr. Draz started his popular YouTub...2022-06-2830 minMedical Sales AcceleratorThey’re Stealing from Your Territory with Digital Persuasion—the Rep of the Future Is HereToday’s medical device companies produce mind-blowing technology that would impress The Jetsons—so why does their marketing seem like it’s no more advanced than The Flintstones? That’s a question which still puzzles Omar Khateeb, founder of media company The State of MedTech. When he first joined the show for Episodes 13 and 14, Omar boldly predicted that the MedTech sales rep of the future would be doing 80% sales, 20% (or even 30%) marketing. With that prediction ringing truer by the day, Omar returns with one simple message: the MedTech marketing revolution is already happening with or without you, but not primaril...2022-06-2052 minMedical Sales AcceleratorSelling from the ‘Press Box’: Coordinating Clinical, Strategic, & Economic Value Like a CoachMost reps feel comfortable facilitating the clinical sale, but when it comes to talkin’ business operations with their physician customers, they quickly turn from ‘go-getter’ to ‘procrastinator.’ So how do you address that elephant in the room and unlock deeper trust? Duston Harper has found success by broaching the business sale early and often, recognizing that today’s temporary discomfort plants the seeds for tomorrow's opportunities. Join us as the VP of business development at SnapNurse shares what it means to “sell from the press box” and attack the sale from all angles with confidence. In this episode, you’ll learn: How...2022-06-1432 minMedical Sales AcceleratorBuilding a MedTech Army to Drive Commercialization and Capture the MarketYou’ve built a dream team of uniquely skilled sales pros, and you just executed a flawless exit—now it’s time to break-up the band, right? Jason Scherer and company took a different path and kept their rare entrepreneurial chemistry alive by creating Vita Group, a MedTech incubator that nurtures physicians’ ‘napkin ideas’ all the way to the commercialization stage. Join us as the chief operating officer himself discusses how a robust network of investors, a plug-and-play sales team, and an accelerated R&D cycle work together to bring bleeding-edge technologies to market. In this episode, you’ll learn...2022-06-0629 minMedical Sales AcceleratorInvestigating the Business Brain: Diving Deeper into Decision ScienceResearch reveals that only 10% of your message sticks in someone’s brain—so are you hammering home the point or burying the lede? You might want to ask cognitive scientist Dr. Carmen Simon, chief science officer at Corporate Visions and B2B Decision Labs who has developed a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore. When she says humans are cognitively lazy by design, she means it as a compliment to efficient biology. Join us as Dr. Simon helps us investigate the ‘business brain,’ reminds us of the importan...2022-05-3134 minMedical Sales AcceleratorNeurosurgeon Dr. Betsy Grunch Helps You Level Up Your Conversational FinesseIt’s no secret surgeons don’t like being told what to do—so how do you get them to think that adopting a new approach was their idea? For a fresh perspective, we sat down with Dr. Betsy Grunch, a board-certified neurosurgeon who was recently named to Georgia Trend’s Top Doctors List for the third year in a row. Join us as Dr. Grunch shares why she’s glad to see the practice of “accosting [docs] at the scrub sink” fading, the real reasons why some of her colleagues shy away from paradigm-shifting procedures for SI joint pain, her inge...2022-05-2327 minMedical Sales AcceleratorEncore Episode: A Urologist's Advice to MedTech (Be Intentional, Steward Your Brand, and Enhance Workflows)We're going back to the archives again—this time, for some constructive criticism from a top urologic surgeon. Would someone like Dr. Jamin Brahmbhatt see you as a competent partner... or a pestering distraction? The distinction is earned, and Dr. Brahmbhatt doesn't give an inch to amateurism. Join us as he discusses the importance of first learning (then enhancing) an office’s workflow, who really makes key decisions in a practice, and why your poker face isn’t as impenetrable as you think. In this episode, you'll learn: Why talking crap about competitors tanks your credibility How to...2022-05-1639 minMedical Sales AcceleratorNo One Can Blaze the Trail for You: Dr. Scott Sigman’s Plea for MedTech to Think DifferentlyScrub sink time has been reduced, meeting attendance is probably 25% of what it used to be, and ROI at a booth is less attractive—so what are you doing differently? That question is not only relevant for reps, either—Dr. Scott Sigman is one of many providers pioneering a new approach with fascinating implications for MedTech. The opioid-sparing orthopaedic surgeon is host of the Ortho Show podcast and chief medical officer for OrthoLazer, whose proven laser therapy has zapped the status quo for pain relief treatment. Join us as Dr. Sigman offers real-life examples of how to organically plug into a KP...2022-05-0225 minMedical Sales AcceleratorLeadership Anchored in Belief: A Blueprint for Building Morale and Protecting Culture“Do as I say, not as I do” — this poor excuse for leadership doesn’t cut it when you’re asking soldiers to saddle up for a 20-mile road march with 60 pounds on their backs. It’s also an insidious morale-killer for any medical device sales team, and Larry Anderson knows a thing or two about leading in both worlds. In addition to being VP of commercial and strategic initiatives at BG Medical with 20 years of industry experience, he's a U.S. Army veteran captain in the 101st Airborne division. Join us as shares his process for divorcing ego from leadership...2022-04-2530 min
The Medical Sales PodcastAdvertising In The Med-Tech Industry With Zed Williamson & Clark WiederholdWhen it comes to med-tech advertising, the company that today’s guests represent is ahead of the competition. There are times when patients don't come into practice from their providers. This can happen for many reasons but this company finds a way to fix it, no matter the specialty. Join Samuel Gbadebo as he talks to Zed Williamson and Clark Wiederhold on the second episode of this two-part interview. Learn how they help reps in fulfilling their practices. Find out more about med-tech advertising. And, discover how they create predictable, trackable patient demand for specialty medical practices and med-tech comp...2022-04-2022 min
The Medical Sales PodcastThe Disconnect In Advertising In The Medical Sales Industry With Zed Williamson And Clark WiederholdHave you ever wanted to provide a certain therapy or treatment, but there is just no patient demand for it? Zed Williamson and Clark Wiederhold are the people hired by private practices and med-tech to capture that demand. In this episode, they join Samuel Gbadebo to share how they are helping many healthcare providers give the procedures they want to do and see the patients they want to see. At the heart of it is advertising. Zed and Clark get to the root of why people need to unlearn what they know from advertising and start being accountable for the...2022-04-1320 min
Project MedtechEpisode 41 | Zed Williamson and Clark Wiederhold at TrackableMed | Advice for Building Your Commercial TeamIn this episode, Zed, Clark and I discuss TrackableMed, selling medical technology, advice to building your commercial team, pitfals and more. 2021-04-1250 min