Shows
Is Anything Real In Paid Advertising?Ep. 06: From Grind to Growth: Micro-Niching, Daily Emails, and Ditching the Social Media Hustle - A Real Talk with Ziv RavivWhat if the real growth play wasn’t grinding on social media or spending wildly on ads?In this episode of Is Anything Real in Paid Advertising?, I sit down with Ziv Raviv, Founder & CEO of Kivi Media, creator of Daily Cookie, host of Beyond Six Figures, and author of The Fully Booked Coach, for a masterclass in scaling through soul-first strategy.Ziv built a $600K/year coaching business without burning out on content or ad spend...and he’s here to show you how.We...2025-07-1627 min
Teen Drug AbuseTransforming Mindsets - A Journey Through Teen Drug Abuse
Show Notes:
Get to know Russ De Vos, a coach dedicated to helping families navigate the tumultuous waters of teen drug abuse
Russ De Vos shares his own harrowing experience with his son’s drug addiction, from early behavioral challenges to the dire consequences of a failed rehabilitation program
An overview of the transformative program designed to empower parents in supporting their children’s journey to recovery
Learning the value of listening, respect, and creating a safe and supportive home environment
Russ De Vos em...2024-02-1633 minTeen Drug AbuseWhen is it Time to Call the Police?
Show Notes:
Faced with the daunting task of handling a teen drug abuse problem in her family, Marsha Van Weinberg felt overwhelmed and helpless. After trying to manage the situation on her own, she eventually reached a breaking point when both her sons experienced an overdose and suicide attempt within four days of each other. This prompted Marsha to realize that her current approach was not working and she sought out potential solutions to help her family cope with this difficult situation.
In this episode, the speaker talks about their experience of advocating for...2023-03-1729 min
Micro Niche MasteryOne Million Dollar Controls in Copywriting, with Kim Krause Schwalm (MNM Season 2 Episode 6)One Million Dollar Controls in Copywriting, with Kim Krause Schwalm (MNM Season 2 Episode 6)2022-02-0424 minMicro Niche MasteryBuilding a brand through daily emails, with John Bejakovic (MNM Season 2 Episode 5)Building a brand through daily emails, with John Bejakovic (MNM Season 2 Episode 5)2022-01-2822 minMicro Niche MasteryStarting a micro-niche by being a great negotiator of maintenance contracts, with Tina Larsson (MNM Season 2 Episode 4)Starting a micro-niche by being a great negotiator of maintenance contracts, with Tina Larsson (MNM Season 2 Episode 4)2022-01-2115 minMicro Niche MasteryHigher conversion rates through direct-response marketing, with Alyson Lex (MNM Season 2 Episode 3)Higher conversion rates through direct-response marketing, with Alyson Lex (MNM Season 2 Episode 3)2022-01-1424 minMicro Niche MasteryFlipping Mobile Homes, From Podcast to Online Courses, with Michael Wiley (MNM Season 2 Episode 2)Flipping Mobile Homes, From Podcast to Online Courses, with Michael Wiley (MNM Season 2 Episode 2)2022-01-0726 minMicro Niche MasteryCatching big fishes with Patreon in a Micro Niche, with Isaac Daly (MNM Season 2 Episode 1)Catching big fishes with Patreon in a Micro Niche, with Isaac Daly (MNM Season 2 Episode 1)2021-12-3118 minMicro Niche MasteryWhy sending daily emails will change your relationships and life, with Ziv Raviv (MNM Season 1 Episode 14)Why sending daily emails will change your relationships and life, with Ziv Raviv (MNM Season 1 Episode 14)2021-09-2026 minMicro Niche MasteryThe Parallel Welcome Sequence, with Daniel Throssell (MNM Season 1 Episode 13)The Parallel Welcome Sequence, with Daniel Throssell (MNM Season 1 Episode 13)2021-09-1721 minMicro Niche MasteryHeart-Centered Businesses and the Facebook group growth strategy, with Joey Ragona (MNM Season 1 Episode 12)Heart-Centered Businesses and the Facebook group growth strategy, with Joey Ragona (MNM Season 1 Episode 12)2021-09-0929 minMicro Niche MasteryNiching down on one problem and one marketing tunnel in the intimacy niche, with Irene Fehr (MNM Season 1 Episode 11)Niching down on one problem and one marketing tunnel in the intimacy niche, with Irene Fehr (MNM Season 1 Episode 11)2021-09-0227 minMicro Niche MasteryThe Toy Coach - Niching down and making an impact as a coach and a podcaster, with Azhelle Wade (MNM Season 1 Episode 10)The Toy Coach - Niching down and making an impact as a coach and a podcaster, with Azhelle Wade (MNM Season 1 Episode 10)2021-08-2723 minMicro Niche MasteryFinding your USP starts with finding your YOU-ness, with Adri Angotti (MNM Season 1 Episode 9)Finding your USP starts with finding your YOU-ness, with Adri Angotti (MNM Season 1 Episode 9)2021-08-1928 minMicro Niche MasteryNiching Down with Facebook Groups and Facebook Ads, with Evelyn Weiss (MNM Season 1 Episode 8)Niching Down with Facebook Groups and Facebook Ads, with Evelyn Weiss (MNM Season 1 Episode 8)2021-08-1235 minMicro Niche MasteryALL successful businesses owners get help, with John Jonas (MNM Season 1 Episode 7)ALL successful businesses owners get help, with John Jonas (MNM Season 1 Episode 7)2021-08-0325 minMicro Niche MasteryEverything you need to know on Email Deliverability, with Adrian Savage (MNM Season 1 Episode 6)Everything you need to know on Email Deliverability, with Adrian Savage (MNM Season 1 Episode 6)2021-07-3035 minMicro Niche MasteryThe Story Seller and when to go Macro, with Troy Broussard (MNM Season 1 Chapter 5)The Story Seller and when to go Macro, with Troy Broussard (MNM Season 1 Chapter 5)2021-07-2328 minMicro Niche MasteryFrom a Cleaning Business to a Member Site Empire, with Angela Brown (MNM Season 1 Episode 4)From a Cleaning Business to a Member Site Empire, with Angela Brown (MNM Season 1 Episode 4)2021-07-1327 minMicro Niche MasteryKiller Money Back by Most Expensive Copywriter in Russia, with Islam Benfifi (MNM Season 1 Episode 3)Killer Money Back Guarantee by Most Expensive Copywriter in Russia, with Islam Benfifi (MNM Season 1 Chapter 3)2021-07-0721 minMicro Niche MasteryAdding Online Courses to your Micro niches Starts HERE, with Chris Badgett (MNM Season 1 Chapter 2)2021-07-0125 minMicro Niche MasterySEO based micro niche that help you swim with leads with Matt Giovanisci (MNM Season 1 Chapter 1)2021-06-2421 min
If You MarketFunnels are Weak and Lazy, with Ziv RavivDoes your company have an effective lead party?This week on the If You Market podcast we talk with Ziv Raviv about the funnel and why it is a bad metaphor for your Marketing, Sales, and business process in general. Ziv provides an alternative way of looking at the process from initial marketing to client management that provides more guidance than a funnel and helps to create effective processes that lead to more leads and more sales. Ziv Raviv is the founder and CEO of Daily Cookie. He has built 6 businesses in micro niches that ar...2021-06-1555 min
Indie Game Movement - The podcast about the business and marketing of indie games.How to Create an Engaging Player Journey with Ziv RavivCreating a funnel isn’t necessarily a huge challenge, but creating one that isn’t mindful of your player’s journey will likely not provide you the results or the community you’re looking for. There are lots of ways to do this, but one of the best ways to develop and maintain a relationship with your fans is to understand their needs, provide value and engage with them through email marketing. That’s why today we have Ziv Raviv of Daily Cookie to share his expertise on how to build an email list and develop effective email marketing strategies designed t...2021-04-131h 06
Indie Game MovementEp 148 - How to Create an Engaging Player Journey with Ziv RavivCreating a funnel isn’t necessarily a huge challenge, but creating one that isn’t mindful of your player’s journey will likely not provide you the results or the community you’re looking for. That’s why today we have Ziv Raviv of Daily Cookie to share his expertise on how to build an email list and develop effective email marketing strategies designed to have players take action and stay engaged, wherever you are in the development process.2021-04-131h 06
Online Course Igniter PodcastBuilding Long Lasting Relationships in the Events Industry with Ziv RavivIn today’s episode, you will hear from Ziv Raviv, who has built a very successful business in the events industry with a simple growth strategy.
You will also get to hear the methods he uses to build a loyal following online, why it’s important to ask others what they want before you create it, and the power of turning online courses into a membership program.
Show Notes for This Episode Visit:
https://onlinecourseigniter.com/11
Join Our Free Community:
https://onlinecourseigniter.com/community2020-12-1442 min
Sweet Funnel Strategy PodcastHow to write 1 email per day WITHOUT writing any emails – Interview with Ziv Raviv
Ziv offers business coaching, online courses and an unlimited copy for a flat rate service for Podcasters and business owners
Contact Ziv & get your emails written for you: www.dailycookie.co & https://kivimedia.co
__________________________
For too many years, we’ve been told to work every hour in the day to build an online biz? That sounds crazy to me! I want a successful online business – but I want a life too!
In this show you’ll meet smart online biz owners just like you, who are creating profitable online funnels that their...2020-11-0230 min
The Weekly Wealth PodcastOvercoming Money Arguments in Marriage ... with Ziv RavivZiv Raviv is a successful businessman, engaging podcaster, and husband. In this episode, we discuss some of the common areas of disagreement that married couples have with regards to money and give three simple steps to work towards solutions.
Visit www.generousmarriage.com/wwp to learn more about the GET OUT OF RED 21 Day Blueprint For A Supportive Marriage And A Growing BUsiness.
Make sure to check out Ziv's podcast Generous Marriage on all of the major podcasting platforms.
To schedule a complimentary financial consultation, click here or email David@parallelfinancial.com
2020-09-2556 min
Magician Business PodcastMB 071: Effective Task Management In this final episode of this season, Gemma Parker had a brief coaching with Zivi on what to do to manage her tasks effectively, including multitasking and task switching. Zivi's suggestion could be applicable for your business too, listen now! Zivi and Gemma share important things about Search Engine Optimization that can help get more traffic to your website. In this Episode we discuss: For some, task switching is now good but it depends on your mindset Multitasking is okay as long...2020-02-2838 minMagician Business PodcastMB 070: Directing Traffic to Your Site Directing Traffic to Your Site In this episode, Paul Cochrell aka Tall Paul had a brief coaching with Zivi on what to do with his his website to drive more traffic. Zivi's suggestion could be applicable for your business too, listen now! Zivi and Paul share important things about the email outreach that can help get more traffic in your website. In this Episode we discuss: Paul has been performing since 1998 even before SEO was born Paul wants...2020-02-2235 minMagician Business PodcastMB 069: Making Your Site Congruent With Your Needs Making Your Site Congruent With Your Needs In this episode, Chad Jacobs had a brief coaching with Zivi on what to do to his website to get more bookings and interest from customers. Zivi's suggestion could be applicable for your business too, listen now! Zivi and Chad share important things about the changes that can be made on a website. In this Episode we discuss: Chad's main goal here is get more shows How to structure the website...2020-02-1344 minMagician Business PodcastMB 068: Selling Workshops for CorporateSelling Workshops for Corporate In this episode Jonah Babins had a quick coaching with Zivi on how should be the approach in offering somekind of workshops for corporate teams or business teams. Zivi’s suggestion could be applicable for your business too, listen now! Zivi and Jonah share important things about the new market. In this Episode we discuss: Jonah wants to start with small companies and eventually go into bigger market Where to start finding companies to offer it. The problem that’s going to be fixed by his work...2020-02-0736 minMagician Business PodcastMB 067: How To Enter a New Market How To Enter a New Market Once a business is established and thriving in its home market, it is often seen as the right time to branch out into a new market. Zivi's guest today is Jelly and Matt Otis who is looking into breaking into a new market, listen now! Zivi and the couple shares important things about the new market. In this Episode we discuss: The importance of blog posts in your site Make sure the i...2020-01-3132 minMagician Business PodcastMB 066: Marketing on FacebookFacebook advertising is an important way to connect with your audience on the world’s largest social network. Zivi and Julia had a chat about how she can take advantage of Facebook marketing, listen now! Zivi and Julia shares important things about marketing on Facebook. In this Episode we discuss: Julia posts high-quality photos at least once a week The Page name and Topper should look amazing from the get go and answer three questions The best graphic that can be used for a post is explained in the show There should be...2020-01-2438 minMagician Business PodcastMB 065: Choosing Your Next Big Thing Choosing Your Next Big Thing Deciding on your next big move could be hard if you do not know the steps to take. Zivi and Flossie had a chat about the next best move to do in her business and shows, listen now! Zivi and Flossie shares important things about deciding you next big move. In this Episode we discuss: The clarity on what destination to choose on her shows Deciding on the right time to stop a...2020-01-1743 minMagician Business PodcastMB 064: Automating Your Business for the First Time Automation is the best thing that happened in online marketing in recent years. It saves time and efforts. Zivi and Gareth had a chat about how to start automating your business, listen now! Zivi and Gareth shares important things about Automation. In this Episode we discuss: The process of pre-sale and why to automate it The importance of interaction per individual Why you don’t want to delay sending your quote What tools to start with your automation and when (hint - at...2020-01-1047 minMagician Business PodcastMB 063: Getting into Close Up Magic Getting into Close Up Magic Magic and Mentalism is two different things but Matan Rosenberg does both passionately. Matan from Israel shares the interesting story of his journey, listen now! Matan has been into magic for 13 years now Obsessing into something is a skill for him Matan went into military and still had the deck of cards with him He was called ‘Matan Houdini’ after the military bootcamp Matan practiced up to 8 hours a day and in weekends even more when he was starting Matan’s first magician offer was $100 and it boosted...2020-01-0354 minMagician Business PodcastMB 062: How to Leverage Your Business in the Digital World With the domination of the digital world, it is important that you innovate, no matter what business you have, you should leverage it. Kids entertainer Kyle Groves from Colorado, USA had a chat with Zivi about how she how to leverage you business, listen now! Zivi and Kyle shares important things about leveraging your business through email marketing and newsletters. In this Episode we discuss: Zivi shared tools you can use for email marketing and newsletters How your mindset affects the emails...2019-12-2741 minMagician Business PodcastMB 061: Handling Negative Reviews Handling Negative Reviews Negative reviews are a part of your growing business but you should know how to handle this. This will help you deal with it now or when the time comes. Kids entertainer Lauren Ann from Sydney Australia had a coaching session with Zivi about how she how to handle negative reviews, listen now! Zivi and Stacie shares important things about negative reviews and how to properly respond to them. In this Episode we discuss: Zivi...2019-12-2040 minMagician Business PodcastMB 060: Improving Your Business With Google Analytics Google Analytics is an important part of your business especially if you have a website. Kids entertainer Stacie Ashlet aka Hyper Clown had a coaching session with Zivi about how she can use Google Analytics to improve her business. A TON of Value in this episode, listen now! Zivi and Stacie shares important things about how to make use of the free app Google Analytics and how to use it to improve your business and website. What Google Analytics is and how it works The best timeline to check the...2019-12-1336 minMagician Business PodcastMB 059: Packages and Giveaways for Your Show Packages and Giveaways for Your Show Planning and branding are a result of your packages and giveaways. Preparing you giveaways and packages starts with choosing the right materials. Kids entertainer Louis Wells had a learning session with Zivi about how to choose the right materials, being creative and different that will leave a lasting impression. Zivi and Louis shares the important things about giveaways and packages. In this Episode we discuss: The consideration of biodegradable products for your...2019-12-0645 minMagician Business PodcastMB 058: Breaking into the Library Market with Email OutreachIt's not as simple as you think, email marketing requires knowledge to some tools and some humor. Kids entertainer and Balloon Storyteller Mark Fuller had a coaching session with Zivi about how to market his new balloon story and workshop to schools and libraries. Zivi and Mark shares the important things about marketing and the tools necessary to achieve results. In this Episode we discuss: Zivi and Mark discussed the marketing assets needed The tools that are needed to start email outreach The difference between having many costumes...2019-11-2934 minMagician Business PodcastPlanning Your Next WebsiteNowadays a website is a must if you want to sell your services. Creating a website might be hard for a beginner but it you know what to do it will make it a lot easier. Kids entertainer, ventriloquist and puppet master Colin Dymond shares the things he wants to happen in his website. Zivi and Colin shares their short coaching session on how to improve Colin's website and the important things about marketing. In this Episode we discuss: Colin and Zivi discussed about the importance of having a website How a website helps...2019-11-2254 minMagician Business PodcastMB 056: The Business of Writing a Magic BookWriting a magic book for magicians is well established. Writing a book that has magic in it for a general audience is another. Magician and author Stephen Cloete discusses turning your experience and knowledge into a consumable product for a non magician audience.
We have all been scammed at one time or another, with or without realising it.
People have been scamming others for thousands of years, and scams work because of two uniquely human traits – greed and gullibility.
Stephen Cloete’s new book: Scammed, looks at uncovering the techniques of scams, hoaxes and...2015-08-1255 minMagician Business PodcastMB 055: How To Raise Your Fees For Professional MagiciansWithout a doubt the topic of how to raise your fees as a professional magician is one of the most talked about and yet it is likely the least acted upon.
Israel magician Zivi Raviv has doubled his performing fees within 5 years and here he shares what he calls his Champion Building System that turns bookers into brand evangelists by giving them to tools to sing your praises as a performer.
Zivi is a children’s and family performer. The process he outlines here can be adapted to suit many styles of magic per...2015-07-2149 minMagician Business PodcastMB 054: Branding For Magicians with Billy DiamondWho are you? How are you branding yourself as a magician?
Billy Diamond opens up about the obstacles and struggles that we all face in creating our magic careers and how this can lead us to thinking about what it is that makes us unique and how we can capitalise on that as magicians.
In this episode we discuss:
Billy Diamond’s first magic book he purchased at 12 years old ... you’ll be surprised at what is was
At age 12 Billy realised he had to stand out as different. How old were...2015-07-1551 minMagician Business PodcastMB 053: Magician To MC Master Of CeremoniesWhy would a magician want to be a MC Master of Ceremonies? What special skills does a magician have that pre dispose them to standing on stage as a host or compere of an event? According to experienced MC Timothy Hyde they have already have a skill that gives them a head start that many others will never access: the ability to control a crowd.
Timothy Hyde has worked in this market for over 20 years. It now makes up the majority of his work. He's been paid to travel all over the world to run events, including...2015-06-2353 minMagician Business PodcastMB 052: Marketing Coaching for Magicians with Ken Dyne
Ken Dyne has an established career as one of the worlds leading mentalists and he joins us on the Magician Business podcast just days before his Penguin Live lecture.
Listen in as Ken shares thirteen years of his personal learning experience gained marketing into the corporate, after dinner and cruse ship market.
Ken has coached many performing artists and helped them take their business to the next level. In this episode he shares some of the insights from GigFlow which is the distillation of his most effective coaching techniques.
2015-06-091h 15Magician Business PodcastMB 051: Marketing Congruence for Magicians with Niels DuinkerIn this Episode we discuss:
Much of what he has experienced is directly transferable to the world of magic and through his eyes we can maybe see something about ourselves that we don't understand.
Is adding variety to your act a good or bad thing for the types of shows you perform?
Who are your favourite magic/juggling acts?
How difficult is it for a new person to break into your markets?
Has language ever been a barrier for you?
Did you have to work o...2015-05-2630 minMagician Business PodcastMB 050: 1 Year Anniversary Special - Ken and Julian Under the SpotlightGet a look behind the scenes as the hosts of the Magician Business Podcast, Ken Kelly and Julian Mather, are put in the hot seat.
This is a Magician Business Podcast episode with a difference! Ken and Julian usually host the show and bring you guests but today the tables are turned as children’ entertainer Colette Kelly gets to interview the interviewers.
Ken and Julian speak openly about the first year of running Magician Business. This episode takes a transparent look at what goes on behind the scenes and you get to h...2015-05-1853 min
Magician Business PodcastMB 049: Taking your magic business to the next level with Barry FriedmanEvery year an opportunity arises to take your magic business to the
next level. Successful corporate entertainer Barry Friedman shares
tips , practical booking strategies and life changing insights from
his Show Biz Blueprint course in this candid chat with Julian Mather
and Ken Kelly.
In this episode we discuss:
Using the network you already have before paying for advertising
Increase your telephone conversions with this simple mindset change
What type of entertainers is showbiz blueprint suitable for?
Do...2015-05-081h 03Magician Business PodcastMB 048: The Business of Magician Lectures with Danny ArcherIn this Episode we discuss:
- Discovering what the lecture circuit is about.
- Ways to establish contacts with people in your field of magic.
- The struggles of breaking into lecturing in the connected generation.
- Identifying the differences between a lecture and a dealer demo.
- How to find a balance between giving and selling during your lecture.
- Diversifying your subject matter during your lectures to improve your chances of getting booked.
- How to discern the key differences between a...2015-05-0141 minMagician Business PodcastMB 047: Flash Paper For MagiciansIn this episode we discuss:
What is flash paper?
What are the chemicals?
Where else are these chemicals found?
How serious is correct handling and storage?
How does spontaneous combustion happen?
Is it necessary to have flash paper wet to transport it?
Where and how should you store flash paper?
How long will they last?
What quality products exist?
How do you know if you have good quality? or not?
Safety ... outline the steps you c...2015-04-2335 minMagician Business PodcastMB 046: The Business of Keeping CustomersAside from cut/ no cut scissors, black capes and the need for a sharp haircut, magicians and hairdressers share the common bond of being small business owners. Hairdresser Greg Whatling shares insights and painful lessons that every magician will benefit from hearing. What can magicians learn from one hairdresser's customer catastrophe?
In this episode:
Greg talks about connectors, people who will be your advocate to get other customers. They love what you do so much, they have completely bought into your story and they WANT to go out and promote you.
...2015-04-1638 minMagician Business PodcastMB 045: The Business of Stage Hypnotism With Andre GroveAndre Grove started as a magician and wanted to be the next David Copperfield until he saw a stage hypnotist and his performing career changed forever.
Does walking on stage with only a microphone as a prop interest you? Then stage hypnosis is possibly a way you can pack theaters.
It takes a lifetime to be an overnight success and there is nothing easy about it.
Developing your brand by paying your dues, treading the boards for many years.
Never take any audience for...2015-04-0758 minMagician Business PodcastMB 044: Fundraising Magic Shows with John KaplanJohn Kaplan has been touring Canada for 35 years riding on the back of the fundraising needs of schools and community groups. These groups get a fun way to raise their much needed funds and John gets to sell his family show at corporate rates to a market used to budgeting lower fees. Maybe this win / win business model will appeal to you.
In This Episode We Discuss:
Understanding the old tele marketing approach to promoting fund raising shows to better understand why there are better ways to approach this market.
Understand the apprenticeship system that can e...2015-03-2453 minMagician Business PodcastMB 043: Publicity Stunts For Magicians with Joe DiamondFeeding a Hungry Media The Sensationalism They Thrive On
What are publicity stunts and where can they benefit magicians? Magician Joe Diamond shares his tips on capitalizing on the media's insatiable need for content.
You don't need to go over the Niagara Fall in a barrel or stay for 44 days in a box like David Blaine did to get the media's attention so you can get a free ride on their extensive reach into the audience who you want to serve with your magic.
Joe Diamond shares his...2015-03-171h 01Magician Business PodcastMB 042: Restaurant Gigs For Magicians with David RanalliDavid Ranalli started young performing magic in restaurants. From age 14 he has been table hopping building up strong work practices and an appreciation of the restaurant industry and how magicians can better position themselves to get the most value from a restaurant gig.
In This Episode We Discuss:
Is there a personality type best suited going table to table?
Acting as an ambassador for the restaurant.
How restaurants have changed.
Some great ways to get started
The dangers of talking to 'assistant managers'
How to get paid
How to make the restaurant work to y...2015-03-1050 minMagician Business PodcastMB 041: The Business of Fairs and Festivals with Kevin HellerWhen you are talking about getting to know someone new you often hear it's what's on the inside that counts. If you want to take your magic into the festival and fairs market then it's what's on the outside that counts and by that we are talking about the weather.
Kevin Heller weather proofed his act and put his mind into all seasons thinking to create a business that capitalises on the fair and festival market for spring and summer and works equally as well when the weather turns him indoors.
In this episode:
2015-03-0344 minMagician Business PodcastMB 040: Social Media Planning for Magicians with Caroline RavnThis is a story about Caroline Ravn's focus, drive, ambition, self discipline as much as it is about strategies that magicians and other entertainers can employ to effectively use social media platforms like Instagram, Twitter, Facebook and Youtube.
In This Episode We Discuss:
Making weekly and monthly plans for social media
What to avoid posting on social media accounts
Separating your personal and social media accounts
The importance of hash tags
How to evaluate the effectiveness of your posts
How to identify potential customers through social media communities
How often to reach out to j...2015-02-2340 minMagician Business PodcastMB 039: Lessons Learned From 50 Years Of Entertaining with Roger BlakistonAgree or disagree with Roger Blakiston, he raises interesting questions that we all can benefit from by finding answers to them.
Can finding a sense of inner peace make you a better magician?
Hear about Roger's commitment of service to the field of magic
What happened when Roger met Tina Turner and Bob Hoskins?
What part do humbleness and humility play in being a magician?
What happens when Prince William of England injures himself at Jolly Roger's magic show?
2015-02-1747 minMagician Business PodcastMB 038: Linkedin for Magicians with Mark WilliamsMark Williams is a LinkedIn trainer for top level business executives. Mark shares cutting edge ideas and strategies that magicians can use to bypass some common mistakes and to speed up your networking that leads to bookings.
In This Episode We Discuss:
Where does LinkedIn fit? Is it a social media tool?
How important is building relationships and growing a network?
What has LinkedIn got in common with a pirate ship?
Mark's business card story that explains some of the benefits of having a LinkedIn account.
This can be your first impression for many business deals. Mak...2015-02-0945 minMagician Business PodcastMB 037: Understanding Agents With Ken LindseyHave you ever wondered what an agent thinks, what a booking agent wants, what will turn a booking agent away from wanting to represent you? In this episode Ken Lindsey from Dreamtime Agencies in South Africa ,who wears two hats as performer and agent, tells all.
In This Episode We Discuss:
Becoming a magician is more about applying a process than having the ability to do magic.
Selling yourself in the third person. The pros and cons.
What do you need to know before approaching a booking agent?
Is there a relationship between entertainer and agent?
Ho...2015-02-0248 minMagician Business PodcastMB 036: Serve Your Way To Magic Success With Dean HankeyGet a big ol' dose of work and life inspiration with Deano from Reno. The Dean of Success, Dean Hankey, takes an all you can eat buffet of knowledge and wisdom and packages it into a bite sized 'podcast to go' of actionable tips.
In This Episode We Discuss:
Is there a better way to answer your phone than to say Hello, How can I help you?
How To be more interested than interesting.
Why you SHOULD be using the power of video to emotionally connect with fu...2015-01-2653 minMagician Business PodcastMB 035: Diversifying Your Magic BusinessWill magic support you and your family well into the future? What can you do to branch your magic business into other areas? Paul Romhany is a performer, creator of magic effects, lecturer and he edits and produces VANISH magazine. He’s also a parent (as you will witness at the beginning of the podcast). Listen in as he shares insights and tips that might get you started creating extra streams of income.
In This Episode We Discuss:
Paul’s Charlie Chaplin act that has been the backbone of his performing career.
Wha...2015-01-2056 min
Magician Business PodcastMB 034: Professional Santa Work For MagiciansStephen Gillham and Leon McBryde are two entertainers who work year round as Santas. We caught up with them in a noisy corridor at the Kidabra Kids Magic Convention in Tennessee.
In This Episode We Discuss:
The difference of Santa not being a magician but magical things happen when Santa is around.
Using the stage that exists in people's mind to take them on a journey back into their childhood.
Living up to society's ideals of what Santa is.
The 3 types of Santa: family, community, professional
What you need to be a Santa
Creative ideas to...2014-12-2250 minMagician Business PodcastMB 033: The Importance of Outsourcing with Stephanie Lee HarperStephanie Lee Harper aka. Super Steph was driving to gig in her signed up van. At a traffic light a car pulled alongside and the man driving enthusiastically waved a balloon sword at her. She could have driven off but she didn't. This strange meeting led to Stephanie creating a business where she recruits, trains, books and takes a cut of the performance fee of Super Hero party characters. Find out the nuts and bolts of ....
running a business model like this and discover the importance of 'outsourcing', whether it is finding people to take e...2014-12-1649 minMagician Business PodcastMB 032: How To Run A Weekly Mentalism Show With Eric CitronEric Citron went from doing corporate trade shows to performing kids and family shows, the opposite of most magicians stories. The life on the road worked until the stresses on family life made him seek work closer to home. Then the 300-500 show a year workload of the kids/family market wore him down too. Looking for a happy medium Eric found mentalism . He discovered local hotels had empty function rooms that were not bringing in money. He simply asked if he could play his Totally Mental Show in these empty rooms. The answer might surprise you ....
2014-12-0546 minMagician Business PodcastMB 031: Online Magic Shops with Dominic ReyesDominic Reyes set out to help people improve their magic performing skills and to earn a little money on the side. Sales took off and the all consuming work of fulfilling orders and getting them out the door squashed his immediate dreams of helping other magicians. After 14 years in the magic shop business he has found ways to create a good balance between giving and providing security for his family. There is so much we can all implement contained within this interview with Dominic Reyes ...
In This Episode We Discuss:
How helping others is good for...2014-12-0252 minMagician Business PodcastMB 030: Customer Relations for Magicians with James SongsterIn 1992 James Songster went to Disneyworld. Something happened and he was taken with the 'Disney Philosophy'. 23 years later he left. In this episode of the Magician Business Podcast James lets us in on the 'team spirit' that Disney expects all its employees to adopt; the focus being on the customer experience. What can we as magicians learn about customer relations from this? Ask yourself this question right now ...
Where does my customer service begin?
In This Episode We Discuss:
the value of storytelling
the importance of showmanship
the importance of building an...2014-11-2448 minMagician Business PodcastMB 029: Contracts for Magicians with Todd NeufeldWhat's legal? What's not? What is the value of a contract? Is it worth the paper or pixels it is written. Today's guest Todd Neufeld is a balloon entertainer who comes with the added qualification of a law degree.
Though in no way shape or form legal advice, in this episode he serves up some great insights into contracts and how we can use them to our advantage as magicians.
In This Episode:
Business organisation
Having the correct documentation
What is a contract?
Why contacts help customer anxiety.
How to deal with disagreements you...2014-11-1849 min
Magician Business PodcastMB 028: No Cost Marketing for MagiciansMagician Business Podcast interviews The Great Zucchini!
How do you get hundreds of people to turn up to public venues on weekends to watch your magic show? How do you do this without having spent any money on advertising yourself in the past 11 years?
The Great Zucchini aka Eric Knaus has done this. Along the way he has become an unlikely magic superstar in his market and creator of The Great Zucchini Live and Kidshow Rockstar DVD's. Families want to be at his shows. Even the family that lives at 1600 Pennsylvania Ave NW, Washington, D.C...2014-11-0454 minMagician Business PodcastMB 027: Smart MarketingWe're seeing 2 common themes emerging:
People only spend an hour a week doing marketing so they don't get work so they lower their prices then it is a big chase to the bottom.
they are spending lots of time doing the wrong stuff, year in/year out.
We like to say are you spending time on the hamster wheel going round and round in circles or are you digging an oil well for yourself.
so if you only spend a small amount of time, what can you do to...2014-10-2745 min
Magician Business PodcastMB 026: Being a Magician on Cruise Ships - Part 2The Business of Becoming A Cruise Ship Magician Part 2
How To Land Yourself a Gig Doing Magic on Cruise Ships
Where do you start? Do you wish you had someone to guide you along the path, or should we say navigate you through the rocky waters of breaking into the cruise ship entertainment industry?
You would be hard pressed to find someone better than this episode's guest. Fred Becker has been at sea performing magic on cruise ships for over 25 years.
Fred shares SO MUCH many great insights you'll be reaching...2014-10-211h 02Magician Business PodcastMB 025: Cruise Ship Magician – Part 1Stephen Cloete is a Cruise Director (Entertainments Director) for the 3rd Largest shipping line in the world. Stephen has great insights into the Cruise Ship industry and just where the magic act fits in.
This episode will put wind in your sails if your are thinking that being a cruise ship magician is right for you. You do need, however, to understand some fundamental differences between land based magic shows and cruise ship based magic shows. Stephen Cloete helps you navigate some of the icebergs that might otherwise scuttle your maiden voyage ….
In this episode we t...2014-10-141h 00
Magician Business PodcastMB 024: Marvins Magic Marketing Tips with Marvin BerglasMarvin Berglas is the man behind the number one brand in magic worldwide, Marvins Magic. Marvins Magic develop, manufacture and distribute magic products in 64 countries to a range of people from beginners to executives. The company has been in existence for 25 years and has outlets in some of the most prestigious retail outlets in the world including Harrods and Hamleys Toy Shop. Marvins Magic sets have set so many youngsters on the road to magic and I am sure some of you reading this will have started with a Marvins Magic kit of your own.
Marvin Berglas shares...2014-10-0751 minMagician Business PodcastMB 023: The Magic of Smart Business and Hard Work with Jason and Stacy AlanJason and Stacy Alan discuss magic marketing strategies to keep their relationship strong. Another Magician Business podcast
Jason and Stacy Alan from Akron, Ohio – the rubber capital of the world – put into practice what Ken and I call the trio that is becoming a common thread among the success stories we are hearing from people on the MB journey:
Educate …make foundational mind shifts
Activate … take action
Evaluate … measure and adjust your course
In this episode we talk about
How listening to 3 teenage girls helped them fil...2014-09-301h 03
Magician Business PodcastMB 022: Old School Marketing with Ken ScottKen Scott has over 20 years of experience, performing over 350 shows a year. He has entertained over a million people with his unique cutting edge programs. Ken Scott shares his marketing with us on the Magician Business Podcast
In this episode we talk about:
Landing page relevance
The 10 second headline message
Your call to action
Adwords leakage
2014-09-2355 min
Magician Business PodcastMB 021: Business Planning for Magicians by Jim KeplingerMost successful magicians eg. Mac King and Lance Burton could make a living doing something else because they have understood the fundamentals of business.
Magic is simply a tool to make a living. In this episode of Magician Business podcast, magician/business owner /business lecturer Jim Keplinger takes us through the all important first steps of making a business plan.
How To Make Money As A Magician is a fair sub-title; you are really planning out how you are going to make your money. The value of a business plan is that is a roadmap f...2014-09-1658 min
Magician Business PodcastMB 020: Marketing School Shows with Joe RomanoJoe Romano runs an operation called Ultimate School Shows out of the east coast of the USA. His marketing strategies share a common simplicity and directness. He sums this up in a formula called CIA: Content, Image, Appreciation
In this episode we talk about
Understanding the school market
What motivates principals and teachers to book
Striking a balance between message and magic
Taking pride in your shows and the benefit to you
The importance of having a good show to start with
Measuring your results
His super simple but most effective marketing tip
Looking to industry...2014-09-0945 min
Magician Business PodcastMB 019: Image Branding and Photographers for Magicians with Michael MessingMagician - photographer Michael Messing shares how to find the right photographer for magic publicity shots. Save time & money, get the formula for your shoot.
This weeks episode of the Magician Business Podcast is a talk with Michael Messing and Tom Vorjohan on what is important when considering your publicity shots.
They share how to find the right photographer in your area and what questions you should be asking before committing your money. Michael speaks about what pictures work best and how they can be used as tools to get you more bookings.2014-09-0254 min
Magician Business PodcastMB 018: Marketing With Images to Get More Bookings80% of what your booker remembers when they visit your website is visual. This means your images, graphics and the videos are your most effective tools to covert browsers into bookers.
Colette Kelly is a professional photographer with a special skill. Colette has bee photographing magic shows and magicians for over a decade and she has discovered the formula for catching the emotion of the show in an image. Colette shows us how certain images create an subconscious buying desire and how you can use them to get bookings.
Colette is married to a magician and she h...2014-08-261h 06
Magician Business PodcastMB 017: The Mystery of Marketing Magic with Jeff McBrideJeff McBride - The Mystery of Marketing Magic -
An historic episode of the Magician Business Podcast. After thousands of words spoken via Skype and thousands of air miles travelled, this is the first time that Julian and I (Ken) have come together in person to present an interview.
You are the winner with double the value. This week's episode is a great interview with Jeff McBride and a report on our first meeting. Plus a special bonus so be sure to stick around until the end. You'll also find a few pictures referenced in...2014-08-1921 min
Magician Business PodcastMB 016: Kids and Family Magic Business with David GinnDavid Ginn speaks openly about the 4 pillars that underpin his magic business and how he manages to balance performing, writing books and manuscripts, lecturing and running a mail order magic shop.
This episode of the magician business podcast is packed with information that is tried and tested. David speaks about how he refuses to share anything that he hasn't field tested and that his success and longevity in the business of magic is partly down to sharing what works.
In this episode we talk about
The balance between passion for magic and the real...2014-08-071h 04
Magician Business PodcastMB 015: Marketing in a New Light with Barry FriedmanBarry Friedman shares his thoughts and philosophies and the wisdom flows freely.
Believe me you don't want to miss this episode of the Magician Business Podcast.
You may know Barry Friedman best as one half of the Raspyni Brothers.
Since 1982 the Raspyni Brothers have appeared at sales meetings, product launches, trade shows, and user conferences as emcees or headline entertainment. They have kicked off morning general sessions, and entertained after-dinner for meetings in every industry imaginable from pharmaceutical to financial, from insurance to automotive.
Barry speaks honestly about what it takes to work the...2014-08-051h 05
Magician Business PodcastMB 014: The Business of Wedding Magic with Andi GladwinDo you do magic at weddings?
The business of magic at weddings is worth big money in the United Kingdom. In this episode of Magician Business Podcast, one of England's top working pro magicians tells you how he successfully targets the wedding magic market and how you can do the same.
Wikipedia describes Andi Gladwin as “a professional British close-up magician, lecturer, publisher and performer. He has appeared on television numerous times, has lectured for magicians throughout the UK, US and Europe and written / published several books on magic”.
2014-07-291h 03
Magician Business PodcastMB 013: How To Produce Your Own Magic ShowEver laid back and daydreamed about having your own magic show? A theatre with your name in lights? Keith Fields did. More than that, he did something about it.
Keith Fields has appeared in New York’s Broadway, London’s West End and the Las Vegas Strip, but not in his own show, doing it his way.
Keith’s new show “A Brit Of Magic” is a multimedia extravaganza of comedy and magic that plays at the Iris Theater in the tourist town of Gaitlinburg, Tennessee. This show exists because Keith had the drive and persistenc...2014-07-2155 minMagician Business PodcastMB 012: Branding and Graphic Design for Magicians by Scott EvansIn this interview Scott speaks about the power of your branding as a magician. He shares the psychology of how our bookers think and how we can gain the advantage over our competition by using the same marketing techniques that used to leach a hundred million dollar feature film.
Branding is all about creating a uniform feel and synergy across the platforms you use to communicate and correspond with your bookers.
If a potential booker visits your Facebook page, follows a link to your website and then received a quote from you, they sh...2014-07-1555 min
Magician Business PodcastMB 011: Promo Reels For MagiciansWhat is the purpose of a promo reel? Who needs one? How long should a promo reel be? Do they have to look really professional to be considered?
We all hear about needing a promo video reel but there is little information on how to actually go about constructing one. Cue Steve Russell! Steve is an entertainer who also understands the ins and outs of a great promo video because he produces them working magicians, jugglers, ventriloquists, stand up comics, dancers, hypnotists, musicians.
In this episode we talk about:
Steve says "Video is perh...2014-07-0851 min
Magician Business PodcastMB 010: Educational Magic with Doug ScheerWhen I first thought about contacting Doug for this podcast I jotted down 'school magic shows' next to his name.
Then I read his new book titled Entertaining Education: a comprehensive guide to creating and performing educational magic
Wow, wow , wow. It is an eye opener. The use of education in magic or more correctly, magic in education, is much more em-compassing than I had imagined. It's so much bigger. This book is an education in itself relevant to:
Trade Show Performers
Motivational Speakers
Corporate Training
Sponsorship Performers
School Show Performers
In this epi...2014-06-251h 01
Magician Business PodcastMB 009: Trade Show Magic with Scott WellsHave you ever considered doing trade show magic for a living?
International corporate magician Scott Wells has been entertaining top business executives for over 30 years.
In this podcast Scott shares what it takes to be a trade show magician and he shares his method for getting booked. Scott tells you why you should never say you are a magician and he gives away a golden nugget about walk around magic that may change the way you operate a room.
This is an entertaining and highly informative session with...2014-06-241h 07
Magician Business PodcastMB 008: Magician Website GuideWebsite Guide for Magicians
A website guide for magicians and Performing artists. A truthful look at what makes a great website that converts visitors into bookings. Julian and Ken explore what works and what does not work based real life experience.
Right and Wrong approaches to building websites for magicians:
your competition is not other magicians
it is the default thinking of the market that is your competition
Just as much as one dozen tricks does not equal a magic show, so too a handful of handful of pieces of online software do not e...2014-06-1651 min
Magician Business PodcastMB 007: The Business of a Corporate Magician with Brian GlowCorporate magician Brian Glow has worked professionally earning a living from trade shows, launches and corporate magic for decades. Brian shares what it takes to be a corporate entertainer and he outlines the true cost of large production shows.
In this episode we talk about:
•The amount of money corporate magicians earn
•The different styles of work a corporate magician will do in a year
•Feeding your clients ideas on HOW they can use your magic services
•Is the most valuable training a magician could do is a deg...2014-06-101h 06
Magician Business PodcastMB 006: Facebook Ads for Entertainers with Bryan FultonHow To Advertise on Facebook for Magicians and Entertainers
We live in confusing times. Google is trying to become a social media platform (witness the rise of G+) and Facebook is trying to become a search engine. How? By letting you type in search terms into their HUGE database you can search for people, the exact type of person, the person who think would be your ideal customer, and design an ad for just them to see .. and hopefully they will act upon it.
What is confusing is how to use Facebook ads i...2014-06-031h 04Magician Business PodcastMB 005: Facebook Fan Pages for Magicians with Tamar KimmonsTamar Kimmons has examined Facebook Fan Pages in detail and she shares how to best use this free resource. Tamar is a performing artist so her focus in this interview is how you can engage with your potential bookers. Not in some broad scatter gun approach approach but within the areas you are looking to get booked.
Listen to this episode and get a targeted, tried and tested blueprint that you can implement into your business no matter what type of entertainment you deliver. The best part is this does not take any special coding skills and, t...2014-05-2653 min
Magician Business PodcastMB 004: Pay Per Click Adwords with Josh LondonJosh London, is a San Diego magician who has done all the hard work for us. It might have taken a few years but he has cracked the code and is successfully using Google Adwords to create a relatively automatic stream of potential clients coming to his websites. In Josh's words, "I really don't need any more bookings unless they create more days in the week for me to fit them in."
In this episode we talk about:
Just what is Google Adwords (in language we can all understand)
How fast you can set...2014-05-1812 min
Magician Business PodcastMB 003: Magic Products and Lecturing with Trevor DuffyHave you ever had an idea for a new trick and wondered how you would go about getting the idea out of your head and into the magic shops? Or have you ever felt you have something to share with other magicians and wondered how you would go about planning a lecture?
I spoke with Trevor Duffy, a South African magician who is known for his quality range of magic products and for his informative and entertaining lectures. Trevor and I chat about how he got started in magic and he shares where the insertion c...2014-05-1250 min
Magician Business PodcastMB 002: Magic, Money and YouTube: A Guide for Magicians with Jay Jay & Eric LeClercThe guests on this episode are two working magicians with successful Youtube channels. Jay Jay from Free Magic Live Videos and Eric LeClerc from Project 365. Julian of course runs Julian's Magician School. Both Eric and Jay Jay share with you how they have used Youtube to benefit their magic careers. The discussion may surprise you. We talk candidly about amounts of income made from these channels. I'll give you a hint, no one of us are going to retire early, not right at the moment at least.
Success though, is measured in more ways than just money...2014-05-021h 07
Magician Business PodcastMB 001: How Much Should You Charge with Andrew SmithOur first guest is Balloon Entertainer Andrew Smith from Hong Kong. Andrew shared that he had some reservations about increasing his fees except rather than just think about it, he did it, and by no small measure.
He took his family/private kids party fee of $350 and matched to his corporate fees in the $1000 to $2000 bracket. Did all of a sudden the phones stop ringing? Listen to this episode and find out the 3 things clients said to him when he charged $350 and the 3 things they said when he charged $1000.
Wha...2014-04-281h 01