Shows
The Daily Sales ShowFollow-Up Emails to Steal That Actually ConvertMost follow-up emails go straight to the trash.Zoë Hartsfield and Iryna Begma teardown follow-up sequences that get replies. They walked you through exactly how many touches to send, what to say in each one, and how to know what’s working (or not).Get real follow-up messages, and walk away with a proven framework for staying top-of-mind without sounding repetitive – or desperate.You'll Learn:How many touches to send, and when, to maintain momentumWays to add genuine value in every follow-up messageStrategies for using executive outreach to break through to key accou...2025-06-0344 min
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)Cold Email: Lessons from Real Outbound Campaigns in 2025#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound at fast-growing B2B companies and helping clients do the same.Danielle and the crew cover:The biggest reasons cold emails flop and what great ones do differentlyHow to use personalization, targeting, and timing to get replies (not unsubscribes)The right way to ble...2025-05-2650 min
Sales Is King182: Influencer Marketing | Zoe Hartsfield and Leandra FishmanSummary
In this episode of Sales is King, Dan Sixsmith interviews Leandra Fishman and Zoe Hartsfield from Apollo. They discuss the current state of B2B sales and the challenges faced by sellers today. They emphasize the importance of personalization and relevance in sales outreach, as well as the need to meet buyers where they are. The conversation also delves into the power of personal branding and influencer marketing in B2B sales. Leandra and Zoe share their experiences and insights on building a personal brand and leveraging it to generate inbound leads. They...2024-08-191h 00
The SellthatSaaS Podcast17: How to grow your LinkedIn following with Zoë HartsfieldIn this episode of the "Sell That SaaS" podcast, I talk with LinkedIn influencer and Senior Manager of Evangelism at Apollo, Zoë Hartsfield, about how to monetize your LinkedIn and grow your personal brand. We discuss practical tips for breaking into content creation, building a LinkedIn following, and using social selling to drive results in tech sales. Zoë shares her journey from SDR to marketing leader, her secrets for landing brand deals, and how she balances a full-time SaaS career with thriving influencer partnerships.Whether you're in tech sales, looking to grow your side hustle, or just curious about co...2024-07-1055 min
Sales Stories IRL 2.0Episode 52: Zoë HartsfieldZoë Hartsfield (Senior Manager at Apollo.io) shares a story about a car buying experience with an unfortunate twist. 2024-04-0822 min
Maker MixtapesZoe Hartsfield on Executive Branding, Personalization, and Buyer PsychologyZoe Hartsfield leads evangelism and influencer marketing at Apollo.io, a sales platform building the go-to end-to-end tool for all things prospecting and lead sourcing.
In this conversation, we don’t waste any time jumping into practical, tactical, and actionable nuggets.
We cover everything from the importance of personalization in all aspects of messaging and outreach, and why making your customer the hero of the stories you share are a key component to strengthening your brand narrative.
Zoe also shares her approach to building personal and executive branding programs to establish engaged audiences and credibility—an approach that opens up a wo...2024-03-2138 min
Security Revenue LiveMaximizing Conferences and Booking Meetings at ConferencesConferences and events are extremely powerful and also extremely expensive! Zoe Hartsfield shared a few killer ideas about maximizing your time there to book more meetings.
Here are five key takeaways from the podcast that could be used for a short newsletter:
Do your research beforehand to identify top accounts and prospects attending the conference or event. Coordinate with marketing to invite key targets to ancillary events.
Visit sponsor booths of target accounts to start building relationships, even if your main prospect is not there. Don’t ov...2024-02-0109 min
The People of Digital MarketingTrying To Get A Job In Marketing? Listen to this! with Zoë Hartsfield - Episode #144“The empathy that you have to exhibit and learn in sales on a 1-to-1 basis, that only helps you when you’re trying to go 1-to-many…”
Zoë Hartsfield is a Salesperson trapped in a Marketer's body. She spends her 9-5 running executive evangelism programs, managing influencer relationships and creating content. She spends her 5-9 running, traveling and again, creating content. Check her out at @nottoocorporate on TikTok and Instagram, or give her a follow on LinkedIn for her thoughts on sales, marketing, mental health, and career development in the tech industry.
Que...2024-02-0143 minSecurity Revenue LiveB2B Outbound In 2024: 9 Practical Strategies To Win MoreJoin Taylor Wells as she interviews top industry experts, including Will Aitken, Mandy McEwen, zoë hartsfield, Jesse Ouellette, Matt Liebman, Cliff Simon, Laura Erdem, Tyler Washington, and Kevin Hopp, as they share their invaluable insights and practical tips for driving B2B outbound sales and prospecting. Learn how to craft attention-grabbing cold emails, leverage social selling for building relationships, maximize the value of conferences, set up secondary domains for effective email marketing, and much more. Whether you're a B2B account executive, sales team member, or part of a marketing team, this must-watch recording will equip you with the s...2024-01-191h 31
Ashley & Katrine's Infinite Revenue PlaylistCombating Toxicity at Work and on LinkedIn With Zoe HartsfieldWelcome back to another episode of Ashley & Katrine's Infinite Revenue Playlist!Today's guest, Zoe Hartsfield, is the Senior Manager of Evangelism & Community at Apollo.io. She describes herself as "a salesperson trapped in a marketer's body" because if sales is batman, then she is Robin. Zoe is an advisor, keynote speaker, and content creator. She has extensive experience in sales, community, marketing, and all things Go-To-Market. In her 9am-5pm you can find her running executive presence and evangelism at Apollo on their community team but during her 5pm-9am you might run into her a...2023-11-2954 min
Creating The Greatest ShowRapport Building & Storytelling - Nick Capozzi - Creating The Greatest Show - Episode # 057Welcome, listeners! Today, we're diving into the world of entrepreneurship and storytelling with our extraordinary guest, Nick Capozzi, the Co-Founder of Social Social and SpliceVideo. A true master in sales, marketing, and video content creation, Nick, alongside our host Casey Cheshire, will unravel the secrets of compelling B2B storytelling and the art of enriching narratives with visual magic. Prepare to discover the profound impact of genuine human connections, even in virtual spaces. Stay tuned to explore the art of rapport building, where understanding backgrounds, solving problems, and forging meaningful conversations take center stage....2023-10-3142 minThe Daily Sales ShowHow Sales Communities Can Level-Up Your Prospecting GameA well-structured community can be a game-changer for your sales process. But many sales professionals feel they have to do it alone.Many sales reps don’t even know they need a community, or how to find one that best serves their needs. We don’t want you to feel like you’ve been left in the dark. So in this episode, we’ll dive into how to find the right community for you, and how these communities can help you be a better seller.You'll Learn:The difference between a community and a rec...2023-10-1743 min
Mile 40 PodcastEp 47 - Unveiling Vulnerability in Pursuit of Growth: Featuring Zoe HartsfieldEpisode Promotional Partner: Rhone Use Code: Mile40 in-store or online at www.rhone.com for 20% off your purchase. Offer valid for New Customers Only.
Zoe Hartsfield, a California native living in Colorado is a remarkable individual who has journeyed from sales to marketing, embraced vulnerability, and learned valuable lessons along the way. Coming from a family who of lawyers, doctors, and CPAs who followed traditional career paths, Zoe was expected to follow in that same path - that was until she decided to not show up to her LSAT and let her intuition steer her forward. During her senior year of college, Zoe...2023-09-2950 min
The Closing Show LiveScaling your Sales & Marketing Career With Zoe HartsfieldThe zoë hartsfield from Apollo.io joins Closing Show Live! We're going to deconstruct how to scale your sales and marketing career. All in the name of the close! The Closing Show Live is hosted on Facebook, LinkedIn, and YouTube every Wednesday at 12pm EST by Nadia Milani, VP of Marketing at Proposify.2023-09-2039 min
2 Pizza MarketingMastering Community Marketing: Today's Tactics and Tomorrow's Trends with Zoe Hartsfield (Apollo.io)Zoe Hartsfield (currently Senior Manager of Executive Presence and Influencers at Apollo.io) is a well-known thought leader who writes about sales, marketing, personal brand and career tips. She's been a marketing community leader at multiple SaaS brands including Spekit, Swantide, Dooly, and Bombbomb. And on the show with Melissa, they cover a bit of all of that. You'll hear how: Community marketing is a way to both give and getZoe's vision for the future of "go to network" marketingA breakdown of the difference in terms: Influencer, Advisor, EvangelistMarketing mindset in the face of a newly-raised funding round2023-09-1833 min
Nearbound MarketingForget Employee Advocacy (Do This Instead) | Zoë HartsfieldZoë Hartsfield, Head of Marketing at Swantide, joins the show to discuss the right way to go about employee evangelism campaigns. She shares strategies that have led the Swantide team to get 500,000 to a million LinkedIn impressions across all employee posts for particular campaigns. Zoë breaks down creating unique content for different people to post, making it simple for lots of people to participate, encouraging those wary of social media, getting people to engage with each other's posts, and tracking analytics.To see the full video version of this conversation, check out: 2023-06-0243 min
Live Better. Sell Better.THE POWER OF RECOGNITION: How Do You Empower People with Zoe HartsfieldIn this episode of the Live Better Sell Better Podcast, KD has a conversation with Zoe Hartsfield on leadership and experience from the eyes of high-performing individual contributors and the role that recognition plays in performance and empowering others. HIGHLIGHT QUOTESSaying something nice vs meaning your compliment - Zoe: "Even when you're complimenting people or giving that recognition, you are so specific. You said my name. Those are the things that perk up in the back of our head and make us feel like this person actually means what they're saying."2023-05-2610 min
Inside: The Digital Health & Sales Locker RoomSaaS Influence & Marketing Episode: Zoë Hartsfield, Swantide & Chris Cunningham, Click UpIn the world of selling, influence is everything. And when building your influence, there's no better platform than LinkedIn. In this podcast, I talk to 2 guests I have admired and explore the power of influence & authenticity to grow sales, companies, and personal brands!This episode features Zoë Hartsfield Head of Marketing & RevOps Evangelism, Swantide and Chris Cunningham , Head of Influencer Marketing / Founding Member of ClickUp!Zoë Hartsfield, Head of Marketing & RevOps Evangelism for SwantideZoë is on a mission to demystify the world of tech and help as many young professionals architect the car...2023-04-2637 min
Attributed - A podcast by DreamdataThe Guide to a B2B Influencer Marketing StrategyTHE B2B customer journey is long and a part of it is not visible.Zoe Hartsfield is collaborating with several companies helping them to drive brand visibility and demand in B2B.We will unpack that process and discuss the best ways to collaborate with known B2B voices on Linkedin.- What is Influencer Marketing for B2Bs?- Benefits of adding external micro-influencers to talk about your brand- How is influencer Marketing shaping B2Bs?- How...2023-04-0337 min
Live Better. Sell Better.Live Better Sell Better September HighlightsThis episode of the Live Better Sell Better Podcast recaps the best moments from our remarkable guests for the month of September. Everything from sharing success stories with employees, the best practices on video prospecting, becoming a leader as an individual contributor, having a formula to stay consistent, and many more insights and lessons. Tune in and enjoy! HIGHLIGHTSBrandon Bornancin, Brandon Bornancin, Founder and CEO of Seamless.AIKatherine Caldwell, Founder of Katch ConsultingZoe Hartsfield, Head of Outbound Sales at MailshakeMorgan Ingram, VP of GTM Talent and Development at Sales Acadamey and Strategic Advisor a...2022-09-2806 min
Beyond QuotaEpisode 24: Zoe HartsfieldZoe Hartsfield joins Ross and Pouyan for a new episode of Beyond Quota! 🥳 Learn Zoe’s story from an unprepared SDR to the top of the leaderboard to… marketing. Why does Zoe believe marketing should be tied to the same numbers as sales? Why is being the most honest version of yourself is the key to happiness and success? And why product marketers are just the best? 2022-09-2020 min
Live Better. Sell Better.Leadership in the Eyes of Individual Contributors with Zoe HartsfieldThis episode of the Live Better Seller Better Podcast features Zoe Hartsfield, Community Manager at Spekit. Many of the leadership books are written by, well, leaders! However, we don't often get the perspective of high-performing individual contributors.Zoe joins the show to share about leading your best to drive results and career growth. She breaks down how to bring the best out of your best performers and peers and what it will take to become a good leader. She also gives insight into how the individual aspects can tie in with creating a healthy and productive overall...2022-09-0742 min
Finding Focus | Protecting Your Attention in a Noisy Digital WorldHow Physical Health Impacts Work Life w/ Zoë Hartsfield of SpekitA former high school and collegiate athlete, Zoe Hartsfield explores how her recent focus on physical health is helping to unlock the the next stage of her career. As a community manager as Spekit, Zoe chats with Melissa about her best productivity practices and all the steps she's taken along the way to achieve her current success. 2022-08-1626 min
VerticalsOvercoming Adversity & The REAL Impact of Mentorship and Community with Zoe HartsfieldAt the age of 22 Zoe was lost after a traumatic car accident left her with the inability to read and tanking grades that forced her to pivot from her law school aspirations. We unpack a lot in this episode of the Verticals Podcast as Zoe has fought through internal and external adversity and come out victorious. A few things we discuss: -How she navigated that traumatic car accident -The key to getting promoted & paid more -The importance and impact of mentorship & community -Having a full bench to care for your men...2022-08-031h 22
The Sales Prescription PodcastFrom Sales to Marketing with Zoe HartsfieldMaking a career change or advancement can be challenging at times. It isn't just about making a career decision, but it is about making a life decision. While there are a variety of career paths to choose from, doing something that matters, especially when it comes to your work, pays off in dividends.In today’s episode, Ron and Rusty are joined by Zoe Hartsfield, Community Manager at Spekit. They will talk about how Zoe applied the concept of 'enabling' to salespeople and sales developers, the tools she finds useful for her marketing team, and her...2022-04-1239 min
Community SenseLeveraging Established Communities with Zoë Hartsfield at SpekitZoë Hartsfield, currently Community Manager at Spekit, and formerly Community/Partner Manager at Dooly (at the time of our interview), understands the power of going to where the people are, rather than trying to attract folks to come to them. Zoë is a believer in the power of community to solve problems, and shares her tips on leveraging community to support the growth and development of your brand2022-04-0737 min
Creating Distance287: Zoe Hartsfield Goes Deep On Sales, Community & Mental HealthZoe Hartsfield runs community over at Spekit and is one of THE TOP voices in sales and brand building on LinkedIn. Prior to that, she ran the community at Dooly and was an SDR at BombBomb.
In this conversation, we discuss:
How Zoe got into sales
Sending thousands of prospecting videos at BombBomb
Transition into community and building a brand
Some REAL TALK about mental health
And much more
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow...2022-03-1752 min
Millennial Sales287: Zoe Hartsfield Goes Deep On Sales, Community & Mental HealthZoe Hartsfield runs community over at Spekit and is one of THE TOP voices in sales and brand building on LinkedIn. Prior to that, she ran the community at Dooly and was an SDR at BombBomb.
In this conversation, we discuss:
How Zoe got into sales
Sending thousands of prospecting videos at BombBomb
Transition into community and building a brand
Some REAL TALK about mental health
And much more
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It takes less than 60 seconds, and it really makes a difference in helping to grow...2022-03-1652 min
Everyday IntrapreneursHow to Find Gaps and Add Value w/ Zoë Hartsfield of SpekitIn today's episode, I chat with Zoë Hartsfield, a community extraordinaire with a passion for people, tech, and win/win situations. We dive into how she made the jump from finance to the SAAS world, experimenting with new ideas as a ghostwriter, and how she takes the initiative in her career. Listen in to see how becoming an intrapreneur can impact your career as it did for Zoë.
Know someone who crushes it as an intrapreneur? Reach out to me on LinkedIn to recommend them as a guest.
2022-02-2135 min
SGM#44 Zoe Hartsfield - How to Build Community with an ArchitectIn this episode we discuss the Importance of community, especially in the Crypto world as we dive into how to build and maintain with success. Zoe Hartsfield is the Community Architect at Spekit https://spekit.com/Follow SGM across Social Mediahttps://linktr.ee/SGMPODCASTDownload SGM on Newsly www.newsly.meUse Promo Code SGM2022 for a 1 Month FREE Premium Subscription2022-02-1616 min
The Community-Led Growth ShowThe Community-Led Growth Show - Episode 15 w/ Zoë Hartsfield, Community Manager at SpekitIn this episode of The Community-Led Growth Show, our Host Joel Primack interviews Zoë Hartsfield, Community Manager at Spekit.
Zoë kicked off the episode by sharing a bit about her background, actually starting her career in tech as a salesperson. Next, we dive into her current role at Spekit and what community means there. She’s building community around shared interests, problems, and experiences for the audience they serve.
Currently, she’s the only person devoted to community, yet she works closely with other peers, including her manager who oversees events and peers in customer succes...2022-02-1024 min
Content LogisticsHow to 6x your LinkedIn following (while maintaining your standards & sanity) in a year with Zoë HartsfieldIf you’re in marketing and sales, you’re on LinkedIn. And most professionals use it in the most meaningful way, giving their best to help people solve problems, learn a new skill, or find a new job.But marketers, especially those who have just started their careers, sometimes feel insecure when posting on LinkedIn. They often forget that they're experts in terms of their experience and that they have more authority to speak on things they know more about than anyone else.In the new episode of Content Logistics, Camille Trent welcomes her ex-coworker, Zoë...2022-02-0940 min
Sales Transformation#233 S2 Episode 102 - The Path From SDR To Marketing with Zoë HartsfieldBook Your Free Revenue First Podcast Strategy here!Get Your Free Dial Session here!Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!HIGHLIGHTSObjection handling: A critical skill in sales and leveling up careersGrowing into an entrepreneur and embracing marketingSeek additional help from knowledgeable sourcesCareer next step: Get clarity, make friends, and be proactive QUOTESZoë: "Learning how to really listen, how to read people, how to have a conversation and not just talk at people was really important for me to figure out."Zo...2022-01-2427 min
In Before The Lock🔓 54: A secret weaponHow motivating Partners to engage in your community can accelerate outcomes. Community Industry News: Gainsight acquired inSided Sofia Losada joined Sisense as Community Content Manager Katie Bapple joined Building Brave as Chief Community Officer Zoe Hartsfield joined Spekit as Community Manager Christine Gritmon joined Agorpulse as Senior Editor, Community Kelly Schott joined Pragmatic Institute as Manager of Community Programs Noele Flowers was promoted to Director of Community Education at Commsor Chris Detzel was promoted to Director of Customer Community and Engagement at Reltio Kannaa Chilla joins InVision as Community Manager Celina Zamora joins Cypress.io as Director of C...2022-01-181h 04
Surf and SalesS2E81 - How community has evolved with Zoe Hartsfield of Dooly.aiZoe started in a traditional SDR role and rather than take the normal path to AE, she shifted into what is now the hottest part of the sales community. She's a community builder. This goes way deeper than "Channel Sales" it engages the human element. We are lucky enough she shares her wisdom with us. Where do you start when building a community. Community differences between retention and acquisition. How to be a good partner as a community with your sponsors. The best way to engage the community. No more pitch-slapping in social selling Understanding how to find your true va...2021-12-1343 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 499: The Cutting Edge Techniques for an Impactful Live Event Strategy with Mark Jung, VP Marketing at Dooly, and Zoë Hartsfield, Community Manager at DoolyIn this episode, Mark Jung, VP Marketing at Dooly, and Zoë Hartsfield, Community Manager at Dooly, sit down with SaaStr's own VP of Sales, Bryan Elsesser, to talk about best practices for brand re-launches and the cutting edge techniques for an impactful live event strategy. Blog post & video: https://www.saastr.com/saas-live-event-strategy-dooly/ Sponsors: https://calendly.com/ https://www.invoca.com/ https://stripe.com/ https://www.ontheclock.com/ 2021-11-2224 min
WordPress UnleashedWhat Community Means In A Digital World | Interview with Zoë HartsfieldIn this podcast episode, I interview Zoë Hartsfield, who is the Community/Partner Manager at Dooly.
She shares what community means to her and what she's been learning about them.
Hope this brings you and your team value.
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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)
Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald2021-07-2727 min
B2B Community Builder Show (formerly Chief Executive Connector)126 | Winning B2B on LinkedIn and TikTok w/ Zoe HartsfieldZoe Hartsfield calls herself the Queen of video prospecting, a killer relationship builder, and a mediocre podcast guest. I beg to differ... at least on the last partIn fact, just that description alone shows part of the reason she's doing so well in her career using LinkedIn and TikTok to grow business relationships.We had a PHENOMENAL conversation about all the tactics she uses to grow relationships across multiple channels and skyrocket her personal brand.Connect with Zoe!On LinkedIn: https://www.linkedin.com/in/zoehart/...2021-07-191h 01
SGMZoe HartsfieldTalking about the latest and future business events. Follow SGM on Twitter , Instagram and SpotifyIf you like this Podcast please give us a short review on Apple Podcasts.It really does help grow the show.If you want to give us a shout out, you can do it on our homepage and me might use it in the Podcast.Follow me on LinkedInPeace, love and prosperity and we'll catch you in the next one.2021-05-1413 min
Outbound SquadZoe Hartsfield on sending 4,000 personalized videos as a BDRZoe Hartsfield is a Community Marketing Associate at BombBomb. In this episode, Zoe talks about what she learned from sending 4,000+ personalized videos. She was one of the top BDRs at BombBomb. This one's filled with tons of actionable tips.Connect with Zoe on LinkedIn here and BombBomb here. Resources mentioned in the episode:Show Notes Page Here are three more ways to get help with your prospecting:
REPLY Method™ Guide. A proven messaging framework for increasing response rates and setting more meetings from your cold outreach.
For Individuals. A 6-week, open t...2021-02-0952 min