Shows
Zoho CRM PodcastWhen bots talk business: The ethics of AI in sales conversationsNitin Seth, CEO & Co-Founder of SMS Magic and Conversive discusses the future of customer conversations in the age of AI. We discuss where businesses should draw the line on automation and the ethical questions that face businesses today. Tune in to learn more!Learn more about Zoho CRM’s integration with SMS Magic here.Follow us on Instagram @zoho_crm for the latest updates.Got questions? Write to us at : zohocrmpodcast@zohocorp.comCheck out past episodes on our bulletin page.
2025-08-2823 minZoho CRM PodcastBoost CRM adoption and build field accountability that sticksMatthew Sniff is the Founder and Chief Product Officer at Map My Customers talks about how businesses can boost CRM adoption with field sales reps. Matthew elaborates on the advantages of logging activities by sales reps and how companies can make CRM updates feel less like a chore to their employees. Tune in to learn more!Learn more about Zoho CRM’s integration with MapMyCustomers here.Follow us on Instagram @zoho_crm for the latest updates.Got questions? Write to us at : zohocrmpodcast@zohocorp.comCheck out past episodes on our bul...
2025-08-0625 minZoho CRM PodcastHow to Motivate & Manage Outside Sales in an Uncertain EconomySteve Benson, CEO and Founder of Badger Maps talks about how businesses can manage their outside sales in an uncertain economy. He highlights how modifying your messaging and sales strategy alongside empowering your sales people with the right tools can help businesses get ahead of their competition in a challenging economy. Tune in to learn more!Learn more about Zoho CRM’s integration with BadgerMaps here.Follow us on Instagram @zoho_crm for the latest updates.Got questions? Write to us at : zohocrmpodcast@zohocorp.comCheck out past episodes on our bu...
2025-05-0228 min
YourTechReportWhy Zoho is the Swiss Army Knife of Business OperationsMarc hosted Chandrashekar LSP, Managing Director for Zoho Southern Canada, in a wide-ranging conversation about Zoho’s transformative impact on businesses, its comprehensive suite of products, and its unique approach to fostering connections with users through events like Zoholics Montreal. The discussion touched on Zoho’s product ecosystem, AI innovations, global reach, and how user feedback shapes its roadmap.Zoho’s Event Success: Zoholics MontrealChandrashekar LSP shared the success story of Zoholics Montreal, a user conference that attracted over 750 attendees, including Zoho employees, partners, and customers. The event provided structured learning tracks...
2024-11-2622 minZoho CRM PodcastThe Future of Email Marketing: Tips for Success in 2024Brian Minick, COO of ZeroBounce, elaborates on email delivery versus deliverability, types of emails, and how bad data within CRM can jeopardize your business. Find out about the latest email marketing rules for 2024 brought in by Google and Yahoo to boost your sender scores, and stay ahead of your competition with better sender reputation.Learn more about Zoho CRM’s integration with ZeroBounce here.Follow us on X (Twitter) @zohocrm for the latest updates.Write to us at : kassanndra.mr@zohocorp.comCheck out past episodes on our bulletin page.
2024-03-1834 min
Aegis Martech presents Zoho One for Local Small Business Owners5 Common Myths About Real Estate CRMs | Ep-12 | ZOHO One For Real Estate Agents, Brokers & TeamsAs a residential real estate agent, you might have hesitated to use a Real Estate CRM. However, you're not alone in this. Real Estate CRM is a topic that's often misunderstood. In today's show, we aim to clear up the most common myths surrounding it.Enjoy, and thanks for the listen!🎬Chapters🎬 07:28 Myth #1 A Real Estate CRM is Only For Team Leaders And Brokers, Not Individual Agents.14:15 Myth #2 A Real Estate CRM Is Too Expensive 19:25 Myth #3 There Are Too Many Options32:05 Myth #4 A Real Estate Crm Is Too Compli...
2023-11-1654 min
Aegis Martech presents Zoho One for Local Small Business OwnersZoho User Group (ZUG) In-person Meetups | Ep-11 | SpotlightHi Folks - Today we put the spotlight on City-based In-person MeetupsFind your nearest City-based Zoho User Group - https://go.zoho.com/f8CIf you're looking to optimize your use of Zoho software applications, attending a Zoho User Group meetup in your city might be just what you need. At these meetups, attendees can engage with Zoho experts, learn about new features, and discover tips and tricks to optimize their Zoho experience. Whether you are an existing Zoho user or considering becoming one, attending a Zoho User Group in your city can greatly ben...
2023-11-0308 min
Amigos ZohoEp. 20 Costa Rica por Siempre. Potenciando la Biodiversidad y el Bienestar HumanoLa misión de la Asociación Costa Rica por Siempre ha sido proteger y conservar nuestra biodiversidad. Para ello, implementaron herramientas tecnológicas de Zoho que les permitieron focalizar y enriquecer la toma de decisiones en tiempo real. Actualmente, han encontrado en Zoho el partner ideal para cubrir de manera eficiente todas las demandas que requieren como protectores de nuestro entorno.
2023-07-3122 min
Inspire by Zoho#093 Qual é a importância da geração de dados na sociedade? | Silvia Luz (Social Good Brasil)🔊 Novo episódio do Zoho Inspire 🎙️Como saber se os seus dados estão sendo usados eticamente? E como se conscientizar a respeito do assunto?Nosso bate-papo de hoje é com a Silvia Luz, diretora do Social Good Brasil — uma ONG que desenvolve lideranças para gerar tecnologias e dados capazes de gerar impacto positivo.Descubra como se prevenir e como permitir ou proibir o uso de dados que você, como consumidor, deseja (ou não) compartilhar.
2023-07-1827 minAmigos ZohoEp. 19 Zoholics 2023: Llegamos a Costa RicaEn este episodio, conversamos con los amigos de Novazys, Premium Partner de Zoho que ha implementado más de 500 proyectos en América Latina, sobre el impacto positivo que ha tenido Zoho en organizaciones de Costa Rica y Centroamérica.
2023-07-0519 minAmigos ZohoEp. 18 Zoho, el aliado clave en la transformación de las empresas peruanasUna conversación con Luis Yanamago, CEO de M4G, Premium Partner de Zoho en Perú, donde hablamos acerca de la implementación de nuevas tecnologías para las empresas peruanas y cómo Zoho las ha ayudado en este camino y en su incremento de la productividad.
2023-06-1516 min
Aegis Martech presents Zoho One for Local Small Business OwnersIntroducing Zoho Concierge | Ep-9 |SpotlightHi Folks - Today we put the spotlight on Zoho Concierges!👉Zoho Concierges - https://go.zoho.com/ghtZoho Concierges is a complimentary service available to business owners with questions about Zoho products and how Zoho products can meet their business needs.This WON'T be a sales call. They will NOT pressure you to sign up and promise to be upfront with you if a Zoho product isn't the best fit for your business. And the best part about the service? It's 100% free!Enjoy, and thanks for the listen!View this epi...
2023-06-1311 minAmigos ZohoEp 17. Contabilidad DigitalEn este episodio compartimos un espacio con Eric Navarro, Customer Success specialist de Zoho en el que hablamos de la transición digital de la contabilidad y la importancia de estas para las pymes.
2023-05-2513 min
Inspire by Zoho#077 Vou abrir a operação de uma empresa no Brasil. E agora? | Henrique Bragança (Plan Radar)Muitas empresas estrangeiras têm interesse em atuar na América Latina, o que gera uma oportunidade para quem deseja representá-las no Brasil. Porém, é preciso ter certos conhecimentos e habilidades para desempenhar o papel de country manager ou similar. Apresentação: Cassio Politi https://www.linkedin.com/in/cassiopoliti/ e Juliana Cavani https://www.linkedin.com/in/julianacavani. Convidado: Henrique Bragança (Country Manager da Plan Radar). Perfil do convidado no LinkedIn: https://www.linkedin.com/in/hbraganca. Site da empresa: https://www.planradar.com/. Coparticipação: Rodrigo Vaca (Country Manager da Zoho) e Jonathan Melo (Diretor de marketing...
2023-03-2132 minAmigos ZohoEp 16. Zoho | Retos tecnológicos y previsiones 2023En este episodio Claudia Medina, Senior Manager Enterprise Solutions de IDC, da a conocer las expectativas y temas que impulsarán el gasto en tecnologías empresariales durante el 2023 en América latina.
2023-01-0319 minAmigos ZohoEp 15. Cloud Solutions LATAM y su apuesta por la educación.En este podcast Andrea de la Zerda, CEO de Cloud Solutions LATAM, y Juan Carlos Calvo, gerente comercial de la misma consultora, hablan acerca de ser partners premium de Zoho y cómo han realizado más de 300 implementaciones de Zoho de diversas complejidades en toda la región. Por esta razón, esta organización fue distinguida como colaborador clave de negocios de Zoho en LATAM, reconocimiento específico hacía el sector educativo, por su enseñanza a las futuras generaciones sobre tecnología y transformación digital basados en la plataforma Zoho que los lleva a crecer com...
2022-11-2920 minAmigos ZohoEp 14. Zoho y el Campeón Suite Experiencia al Cliente, INCOEn este episodio hablamos con Manuel Cordero, CEO del grupo INCO, empresa que obtuvo el reconocimiento como Partner Campeón en Experiencia al Cliente. El ejecutivo habla del mercado centroamericano, la importancia de conocer al cliente, y cómo la tecnología le ayudará a sacar provecho a sus necesidades.
2022-11-2912 min
Inspire by Zoho#044 Carreira depois dos 60 | Denise Maidanchen (Quanta Providência)Gravamos uma série de 8 episódios no estúdio da Zoho dentro do Empreende Brazil, evento realizado em maio de 2022 em Florianópolis. Este é último episódio. Apresentação: Cassio Politi. Convidada: Denise Maidanchen (diretora executiva da Quanta Providência). Perfil da convidada no LinkedIn: https://www.linkedin.com/in/denise-maidanchen-100a19b4/. Site da empresa: https://www.quantaprevidencia.com.br/.
2022-08-0220 minAmigos ZohoEp 12. Partners: ¿Cuáles son las preguntas más frecuentes de nuestros aliados y cómo las resolvemos en Zoho?En este episodio resolvemos dudas de nuestros aliados para ayudarlos a que encuentren información adecuada a través de nuestros canales.
Vanessa Balderas y Edwin Trejo, del área de aliados estratégicos de Zoho para América Latina, nos acompañan en esta ocasión para resolver las preguntas frecuentes que tienen nuestro aliados.
2022-07-1318 min
Amigos ZohoEP. 11 Marketing plus, la transformación de las áreas de marketingZoho Corporation presentó Zoho Marketing Plus, una plataforma que unifica las actividades de marketing a través de diversas herramientas que permiten crear, ejecutar, gestionar y medir campañas, para proporcionar a los expertos en marketing una visión única y compartida, con información que les permitan mejorar los resultados de los negocios.
2022-07-0547 min
Inspire by Zoho#037 Prosperando com a ajuda de Deus | Carlos Wizard (Wizarbell - Escola da Vida)NOVA TEMPORADA DO INSPIRE NO AR!🎧😎 Uma série de 8 episódios gravados no estúdio Zoho dentro do Empreende Brazil Conference!Nesse primeiro episódio, Carlos Wizard - fundador da Wizard Idiomas e CEO da Wizarbell - um dos maiores nomes do empreendedorismo brasileiro, fala sobre as raízes espirituais do sucesso e a importância da fé na sua trajetória.Assista à entrevista completa - ou, ouça agora no nosso #Podcast!
2022-06-1417 min
Small Business HeroesThe role of a CRM admin and beyond | Small Business Heroes E10This episode of Small Business Heroes features an interview with Troy Titus: a CRM administrator at Scale-Tec. Troy began his career by managing church activities and then moved on to gain real estate expertise by building a house himself for his family. However, over the last four years, Troy has dedicated his time to learning to code, especially Deluge. He now works as a CRM administrator and works hard to customize Zoho CRM and set up a smooth sales and customer relationship process at his company.
2022-05-1622 minAmigos ZohoEp 10. Fake News: ¿Cómo deben enfrentarlas las empresas?En este episodio hablamos sobre las noticias falsas y su impacto en el mundo empresarial. Mauricio Jaramillo, cofundador de Impacto TIC, su utilización para afectar la reputación de organizaciones y cómo enfrentarlo.
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2022-04-2849 minAmigos ZohoEp 9. A qué se refiere la tecnología de código bajo.Para el lanzamiento de la plataforma Zoho Creator, contamos con la intervención de Fernando Sotelo y Francisco Sandoval, donde explicaron de manera clara que la tecnología de código bajo es una interfaz amigable, que brinda soluciones a la medida del usuario, personalizable y mil veces más rápida.
En este episodio de #AmigosZoho hablaremos de las herramientas para suplir las nuevas necesidades de las empresas y optimizar los trabajos del día a día.
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2022-03-2244 minAmigos ZohoEp 8. Es momento de renovar sus aplicaciones de oficinaLas aplicaciones de productividad, comunicación y colaboración que utilizan las oficinas han evolucionado, para responder a las nuevas necesidades empresariales. ¿Qué debe buscar una organización en estas herramientas y en sus proveedores? Conversamos con Carla García, Directora de Desarrollos de Negocios de Zoho para América Latina y con Leticia Ochoa, Ejecutiva de Cuenta Especializada en Software de Colaboración.
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2022-02-2344 min
Small Business HeroesStreamlining Business Processes for Entrepreneurs | Small Business Heroes 09Pamela Crenshaw's entrepreneurial journey has helped her understand the challenges of starting a business and setting up various business processes efficiently. She noticed her friends having a difficult time with their new ventures, which inspired her to start 'Simplify Bizness', a virtual assistance business that offers a virtual team to remotely take care of business processes such as marketing, book-keeping, and recruitment.Check out the ninth episode of Small Business Heroes, a CustomersSpeak series by Zoho Community, in conversation with Pamela Crenshaw from Chicago ZUG (Zoho User Group).
2022-02-1513 min
Inspire by Zoho#018 Pivotando para a educação com 3D | Brenno Cavinato e Flávio Vasques (VC One)Uma empresa tinha a expertise de fazer projetos para concessionárias. Ela ganhou expertise em 3D e descobriu o mercado digital de treinamentos usando realidade aumentada. Projetos de R$ 50 mil hoje são vendidos por milhões. Apresentação: Cassio Politi. Convidado: Brenno Cavinato (Sócio da VC One). Perfil do convidado no LinkedIn: https://www.linkedin.com/in/brenno-cavinato-8bb96a9. Site da empresa: https://vcone.com.br/. Coparticipação: Flávio Vasques (Sócio da Zoho). LinkedIn: https://www.linkedin.com/in/fl%C3%A1vio-vasques-64b83197/.
2022-02-0330 min
Inspire by Zoho#014 Migrando para a Zoho | Marcus Vinícius de Camargo Júnior e Cleber Iyama (CRM7)Uma empresa atendia seus clientes usando soluções que são líderes de mercado. De repente, começa a buscar um diferencial — e consegue. O fundador (um profissional mais técnico) dá uma guinada no negócio, exatamente no momento em que traz um sócio de vendas. Resultado: a empresa passa a voar alto numa trajetória de parceria com a própria Zoho. Apresentação: Cassio Politi. Convidado: Marcus Vinícius de Camargo Júnior (fundador e co-CEO da CRM7). Perfil do convidado no LinkedIn: https://www.linkedin.com/in/marcuscamargo/. Site da empresa: https://crm7.com.br/. Coparticipaç...
2022-01-0635 minZoho CRM PodcastCustomizing your views with Zoho CRMChris Kiadii, CEO & Founder of Atlanta Freshstart, discusses how Zoho CRM has made data less daunting and more accessible. We also cover the benefits of in-built app integrations that deliver the much-needed fluidity required by the real estate and service industries, and dive into how personalizing views within CRM using Canvas has truly redefined user adoption within the CRM industry. You can learn more about Atlanta Freshstart by visiting their website.Follow us on Twitter @zohocrm for the latest updatesWrite to us at : kassanndra.mr@zohocorp.comCheck out blogs...
2021-12-3047 minAmigos ZohoEp 7. Nuestras tendencias para el 2022El mundo evoluciona muy rápido, año tras año la tecnología avanza para entregarnos nuevas experiencias, soluciones innovadoras y nuevos retos.
En este episodio de Amigos Zoho, nos adentramos en las tendencias de lo que creemos será un año de disrupción, el 2022.
Blockchain, redes 5G, nueva era del chip, automatización e inteligencia artificial, privacidad y seguridad son algunos de los temas que analizamos en este episodio. ¡Póngase cómo desde el lugar donde esté y descubra!
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2021-12-1321 minAmigos ZohoEp 6. ¿Qué debo hacer para ser socio/a de Zoho?¿Se ha preguntado cómo ser partner de Zoho? En nuestro más reciente episodio de #AmigosZoho podcast, nuestros expertos responden a todas las inquietudes que tenga.
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2021-12-0119 min
Inspire by Zoho#006 Confie em mim: é a sua única opção | Silvio César (Wiki Consultoria)Uma empresa de educação de Curitiba havia implantado um CRM e tudo tinha dado errado. Seus gestores estavam traumatizados com a experiência, mas, ainda assim, queriam tentar novamente. O problema é que já não tinham verba nem o apoio da alta direção. Foi então que eles chamaram a Wiki Consultoria, que refez todo o processo, agora com Zoho. Desta vez, tudo foi implantado em etapas, com os pés no chão e orientação adequada. Finalmente, o CRM começou a funcionar. Mas aí vem a pitada de emoção: o set-up foi feito em fevereiro de 2020...
2021-11-0433 minZoho CRM PodcastBuilding Expert Business Solutions with Zoho CRM ft. Dominic HarringtonDominic Harrington, Founder of Cloud Sauce (A CRM Consultancy that supports businesses to implement Zoho CRM/Zoho One) joins us on our fifth episode to discuss how businesses can craft better solutions with Zoho CRM.Dominic Harrington's book', ''Building Expert Business Solutions with Zoho CRM'' delves into how businesses can make the most use of Zoho CRM's features to achieve more profitable and scalable growth.It covers foundational modules such as Leads, Deals, Contacts and Accounts in-depth along with real-world use cases, also touching upon how to use workflows to innovate best practices and evolve...
2021-10-2943 minAmigos ZohoEp 5. Zoho One en 2021: La nueva era del Software unificadoEn este episodio de #AmigosZoho hablaremos sobre Zoho One y la revolución de las aplicaciones integradas para negocios. Nos acompañan Karla Garcia, Directora de Desarrollos de Negocios para la región de Latino América en ZOHO y Fernando Sotelo, Director de Customer & Partner Success del Corporativo de Zoho para Latam y España.
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2021-10-2858 minAmigos ZohoEp 4. Inteligencia artificial para no especialistas¿Has escuchado hasta la saciedad el termino "Inteligencia artificial", pero te cuesta aún entender de qué se trata y qué utilidad puede tener en los negocios? En este podcast, hablamos con Edgar Guzmán, Customer Success Lead de Zoho Latam sobre este y otras claves alrededor de la IA.
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2021-10-1916 min
Inspire by Zoho#002 Com dados, ele sabe se o cliente está blefando | Leonardo Manga (TDS)Leonardo Manga trabalhava na Fusion e ajudou a empresa a estruturar algumas áreas usando Zoho. Tempos depois, foi trabalhar na TDS, no Porto Digital, do Recife, sob o comando de Silvio Meira, o maior nome da iniciativa pernambucana. Lá, pôde cruzar dados não apenas na implantação plena da ferramenta mas aprender a antever, por exemplo, quando um cliente estava blefando numa negociação. Apresentação: Cassio Politi. Convidado: Leonardo Manga (Business Executive da TDS). Perfil do convidado no LinkedIn: https://www.linkedin.com/in/leonardomanga. Site da empresa: https://tds.company/.
2021-10-0728 min
The Zoho Campaigns Expert DiariesHoliday email planning for 2021 ft. Nikki ElbazThe holiday season is a great time to boost ROI using email marketing. It is probably one of the busiest times of the year and a lot of marketers plan holiday emails well ahead to stay in the holiday season email marketing race. So here's our new episode of Expert Diaries where we have included tips and strategies that will help email marketers plan and run their holiday email campaigns for 2021.
In this session, we have Nikki Elbaz with us. She is a well-known email strategist and copywriter. She has previously worked as the Head of Email with Copyhackers and...
2021-10-0134 min
The Zoho Campaigns Expert DiariesBest practices for email list management ft. Brian MinickExpert Diaries from Zoho Campaigns connects avid email marketers to the experts in their space to learn best practices and tips. Our aim is to connect email geeks and form a community that learns email marketing from one another.
In our recent session, we had Brian Minick with us. Brian is the Chief Operating Officer of ZeroBounce. He has about ten years of experience in operating and system administration. He works with the support team, sales team and also customer success team to transfer complex issues into a simplified solution. Zero Bounce is an online email validation platform and also...
2021-10-0137 min
Small Business HeroesJuan The Cookie Man & His Journey with Zoho | Small Business Heroes E07In the seventh episode of Small Business Heroes, we had a conversation with Juan Ramirez from Minneapolis ZUG, aka Juan The Cookie Man. Juan and his wife started a cookie business using Zoho services. Eventually he ended up becoming a Zoho partner, realizing that many other small businesses could benefit from Zoho's software suite.
2021-09-3019 min
Inspire by Zoho#001 Guinada na carreira: do fitness para tech | Fabiana Lansner (Zoho)Em 2015, Fabiana Lansner trabalhava no mercado fitness e saiu batendo cabeça em vários mercados nos Estados Unidos, onde morava. Foi ali que seu caminho se cruzou com o da Zoho. Numa combinação improvável de trajetórias, acabou conseguindo o emprego que mais combinava com ela. Apresentação: Cassio Politi. Convidada: Fabiana Lansner (Business Development Director da Zoho). Perfil da convidada no LinkedIn: https://zencastr.com/tracto/fabiana-lansner. Site da empresa: https://www.zoho.com/. Anote algumas outras referências citadas no podcast. Canva: https://www.canva.com/design/DAEqZcvZfow/V-L4O1DhuGlCzOhqwTSTLA/edit.
2021-09-3024 minAmigos ZohoEp 3. Herramientas tecnológicas como factor clave para emprendimientos y start-upsPara este tercer episodio de Amigos Zoho, nos acompaña María José Muñoz, evangelista de Zoho Latam, emprendedora y co-fundadora de Café Splendore, una marca de café que integra la tecnología con los procesos tradicionales de producción de café. Hablaremos del impacto de la tecnología, herramientas y su rol como factor clave de innovación a la hora de emprender.
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2021-09-2126 minAmigos ZohoEp 2. Zoho Canvas: La revolución del diseño llega a las empresasEn este episodio hablaremos sobre Canvas, la nueva herramientas de Zoho que ayuda a las empresas a simplificar las complejas implementaciones de CRM, convirtiéndolas en experiencias ágiles y contextuales para los empleados.¿Cómo pueden las empresas personalizar su CRM de forma sencilla e intuitiva? Descúbrelo en Amigos Zoho Podcast.
¿Quieres sabes más sobre Canvas? Te invitamos a consultar nuestras notas del episodio:
Canvas para Zoho CRM: el primer estudio de diseño de CRM de la industria.
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2021-09-2126 minZoho CRM PodcastCRM in the Simulation Software IndustryDaniel Ericsson (CEO & Founder) joins us on our fourth episode to dive into how Zoho CRM has helped Deflexional, a Swedish startup, that creates tailor-made simulation software to keep their business thriving.Even experts require easy, accessible and affordable simulation software, and that's exactly where Deflexional fits it. A small organisation that focuses on depth and scientific solutions shouldn't allow administrative tasks to take center stage. We learn the different tools that supports Daniel with his mission to create and nurture everlasting relationships with this customers at the start and during the pandemic.You can...
2021-08-3125 min
Amigos ZohoEp 1. Renacimiento rural: Así trabajamos desde un rancho¿Qué es y qué beneficios empresariales brinda el Renacimiento Rural? En este primer episodio de Amigos Zoho, hablamos con Carla García, Directora de Desarrollo de Negocios de Zoho en América Latina, sobre las tecnologías que permiten tener una oficina en cualquier lugar y su experiencia en las nuevas oficinas de Zoho en Austin (Texas), que quedan en un rancho.
¿Quieres sabes más sobre Canvas? Te invitamos a consultar nuestras notas del episodio:
Renacimiento rural: propuesta para restaurar la identidad, la dignidad y el propósito de la provincia
2021-08-1824 minZoho CRM PodcastImproving CX with Customer FeedbackDebbie Akwara (CEO, Niche CX Group) joins us on our third episode to dive into how Zoho CRM has helped Niche Customer Experience Group, a customer success startup based out of Nigeria and West Africa with executing its customer-centric vision.Niche Customer Experience Group is Nigeria and West Africa's first integrated boutique customer experience management service and solution provider. With a trio of businesses i.e. CX consulting, CX training and CX digital solutions, they work with organizations to help them; understand their customers better, build customer-centric capabilities and improve customer experience when customers buy, use or...
2021-07-3025 min
Small Business HeroesSelling Retirement Plans in a Competitive Market ft. Brian Dunkin | Small Business Heroes E06Here's an interview with Brian Dunkin from Indianapolis ZUG, a veteran sales consultant with FACTS Inc. Brian brings over 30 years of sales experience in the finance industry and talks about his strategy for clients and competitors. Check out all the episodes of Small Business Heroes in the Zoho Community forum here.
2021-07-0917 minZoho CRM PodcastThe Role of CRM in Lead NurturingCatherine Melo (Sales Enablement Manager) joins us on our second episode to dive into how Zoho CRM has helped Infinite Growth, a Sales Accelerator Company based out of Toronto accelerate their business and win new customers.From incorporating the latest technology for their partners to looking for the most efficient cost-effective software, Infinite Growth is always on the lookout for the best software. We discuss ways we can avoid churn to increase your customer loyalty and how they effectively nurture leads by coming up with effective flows for their company and their partners.Infinite Growth a...
2021-06-2531 min
The Zoho Campaigns Expert DiariesFinding the inbox of gmail recipients ft. Sridhar ChandranWe sat down with Sridhar Chandran, an anti-spam and email-deliverability expert with over 13 years of experience who currently works as a Solution Architect at Validity, Inc. There, he helps high-volume senders optimize their email marketing for better email deliverability(inbox placement).
In our 40-minute chat, we discussed with Sridhar the specifics of email deliverability for Gmail and asked him many sought-after questions.
Know more: zoho.to/sc/ExpertDiaries
2021-05-2740 min
The Zoho Campaigns Expert DiariesEmail deliverability best practices for B2B email marketing ft. Lori BlairInbox placement is a primary objective for all email marketers be it B2C or B2B email marketing. Both these facets of email marketing have similarities yet they are a bit different from each other. You might wonder, what methods can you follow to ensure maximum email deliverability while practicing B2B email marketing? No worries. To answer many such questions, we are bringing to you, Zoho Campaigns Expert Diaries.
Know more: zoho.to/sc/ExpertDiaries
In this session, we have Lori Blair, Solutions Consultant for Validty, Inc. Lori has been in the industry for quite a while. She...
2021-05-2718 min
The Zoho Campaigns Expert Diaries11 email marketing best practices for 2021 ft. Kath PayTips regarding email marketing tend to change every year. However, it might never change so much as it has, owing to the uncertainties that email marketers faced in 2020. This year not only brings us, email marketers new challenges but also provides us with new vigor to succeed. If you are still wondering what are those suggestions that will see you sail through and make your email marketing more meaningful then your wait is over. We are bringing to you, Zoho Campaigns Expert Diaries to answer many such questions.
In this session, we are joined by Kath Pay, CEO, and founder...
2021-05-2755 minZoho CRM PodcastCRM in Digital MarketingNatasha Ellard (Managing Director) and Luke Terzino (Sr. Social Media Specialist) join us on our first episode to dive into how Zoho CRM powers processes at Urban Element, a digital marketing agency based in Oxfordshire, UK. From centralization of processes to capitalizing on a family of apps, Urban Element is ever-enthusiastic about software. We discuss the birth and dominance of social media among the channels of communication, and touch upon some interesting facts about email and podcasts.Visit Urban Element's revamped website to know more.Follow us on Twitter @zohocrm for the latest...
2021-05-2632 min
The Zoho Campaigns Expert DiariesDesign trends and best practices for perfectly crafted emails ft. Paul AiryExpert Diaries from Zoho Campaigns connects avid email marketers to the experts in their space to learn best practices and tips. Our aim is to connect email geeks and form a community that learns email marketing from one another.
In our recent session, we had Paul Airy with us. He has been an expert in the field of email design with around 10 years of experience. He is well-known for his ingenious ideas on the subject. A chunk of his forte is occupied by HTML typography. His spheres of interest vary from email development, accessibility, and UI/UX design to web...
2021-05-2648 min
Business UnusualSeason Two Trailer: Keep Austin UnusualAustin, Texas has a reputation for being "weird" so it's no surprise that many of its local businesses do things unusual. Zoho opened its Austin office almost 10 years ago and officially moved its corporate headquarters there in 2019. So for season two we wanted to look at the companies we are proud to call neighbors, and even more proud to share some of the unusual qualities and values that make the Austin community so special.
2021-05-2503 min
Zoho CRM Podcast Zoho CRM Podcast Have you ever wondered what makes Zoho CRM the world's favorite? Stories. Every customer success story made us who we are. As a matter of fact, you and I, we're a culmination of all the stories we know, including ours.Tune into the Zoho CRM Podcast, where we interview amazing customers and industry experts for engaging stories, ideas, and pro-tips on sales and management.Hosted by multiple talents at Zoho CRM, catch up on the latest business events, tech updates, and more with our handpicked guests, every month.This is the Zoho CRM...
2021-05-1700 min
Business UnusualS1 E6: Soichiro Honda (Honda Motor Company)Soichiro Honda wasn't afraid to dream big and didn't let adversity get in his way—including a violent race car crash and targeted opposition from his home country's government. In our season one finale, Austin tells us why Honda is a hero to CEOs and entrepreneurs around the world, including Zoho's own CEO, Sridhar Vembu.
2021-05-0431 min
The Pain Point PodcastNew Beginnings [Announcement] | Pain Point Podcast - From Zoho CRMSeason 1 of the Pain Point Podcast is officially coming to an end and we'll be back after the holidays, in a new way. Here's a quick update on what we're working on. Host: Akilan, Product Marketing Associate, and Salestech Evangelist, Zoho CRM.Email: ppp@zohocorp.comTwitter: @ZohoCRM @PainPointPitchClick here to listen to previous episodes.
2020-12-2202 min
The Pain Point PodcastMeme Marketing for B2B's | Pain Point Podcast - From Zoho CRMAre memes appropriate for B2B marketing? Memes are a massive part of the digital experience, and hence should definitely be a part of marketing campaigns, and B2B's are no exceptions to it. Tune into this podcast on how meme marketing can be used as a part of B2B marketing.Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comTwitter: @ZohoCRM @PainPointPitchClick here to listen to previous episodes.
2020-12-1509 min
The Pain Point PodcastMeme Marketing : A Brief Overview | Pain Point Podcast - From Zoho CRMPeople count on winning someone's heart or level up in friends' circle with relatable memes shared publicly or privately. Brands are ready to experiment with risky meme formats for massive engagement rates. Tune in to find out how a few brands aced or failed at the meme game.Host: Cassy, Product Marketing Associate & Salestech Evangelist, Zoho CRMEmail: ppp@zohocorp.comTwitter: @zohocrm @PainPointPitchClick here to listen to previous episodes.
2020-12-0805 min
The Pain Point PodcastThe Do's and Don'ts of Holiday Email Marketing | Pain Point Podcast - From Zoho CRMThe holiday season is here! Marketers tend to blast thousands of holiday-themed emails with silly subject lines to capitalize this season for their business. But, are we able to grab the subscriber’s attention via such emails? Listen to this podcast for the dos and don’ts of holiday email marketing, to help you evade the traps of ineffective holiday emails and thereby getting the desired results.Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comTwitter: @ZohoCRM @PainPointPitchClick here to listen to previous episodes.
2020-12-0108 min
The Pain Point PodcastHoliday shopping–What has changed? | Pain Point Podcast - From Zoho CRMThis holiday season is going to be different for a myriad of reasons, most notably due to the pandemic. There will be shopping, but not in a traditional way. What has changed? Tune in to find out how to handle holiday sales this season.Host: Akilan S, Product Marketing Associate & Salestech Evangelist, Zoho CRMEmail: ppp@zohocorp.comTwitter: @zohocrm @PainPointPitchClick here to listen to previous episodes.
2020-11-2406 min
The Pain Point PodcastBoost your Social Selling Index (SSI) Score | Pain Point Podcast - From Zoho CRMIf you have a LinkedIn account be rest assured that you have a rank to your profile based on how much value you add to the platform. As a marketer, building your personal brand and adding on to your Social Selling Index (SSI) can be a boon for business. Find out what these numbers mean, and ways to keep your score high.Need support with LinkedIn? Click here to see how Zoho CRM can help you stay on top of your game.Host: Cassy, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email...
2020-11-1706 min
The Pain Point PodcastAdvocacy Marketing 101 | Pain Point Podcast - From Zoho CRMA marketer’s dream is to come up with cost-effective and high-yielding campaigns and Advocacy marketing is just that. Tune into this episode to know how to capitalize on the positive talks about your brand to drive more sales, brand engagement, and to attract new clients.
2020-11-1005 min
The Pain Point PodcastSmall talk in the remote selling era | Pain Point Podcast - From Zoho CRMSmall talk can be a hit or miss, but it undeniably helps set the stage for better client relationships. In this remote selling era, breaking the ice can be a little difficult. Tune in to learn what's changed and how to do it right.Looking to switch your CRM? Click here and save up to 70% of your budget!Host: Akilan S, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comTwitter: @zohocrm @PainPointPitchClick here to listen to previous episodes.
2020-11-0305 min
The Pain Point PodcastFour ways to improve your CRM Strategy With Social Media | Pain Point Podcast - From Zoho CRMCustomers are the most critical aspect of any business and social media is the platform used lodge complaints, give compliments and ask questions. However, when it comes to social media, CRM isn’t always a high priority for many. Tune into this podcast to learn 4 ways to improve your CRM strategy with Social media.Looking to switch your CRM? Click here and save up to 70% of your budget!Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comTwitter: @zohocrm @PainPointPitchClick here to listen to...
2020-10-2707 min
The Pain Point PodcastSocial Media Marketing 101 | Pain Point Podcast | Zoho CRMBeing present on multiple social platforms without understanding them first can cost a brand severely. Consumers are extremely vigilant and treat the social presence of the brand as the actual extension of their overall customer journey. Let's start with the basics and review the traits of 5 of the most popular social platforms to understand how it plays into the context of marketing.Need help managing your social activity? Learn more.Twitter: @ZohoCRM @PainPointPitchHost: Cassy, Product Marketing Associate and SalesTech EvangelistEmail: ppp@zohocorp.comClick here to listen...
2020-10-2008 min
The Pain Point PodcastSix ways to optimise your video for search engines | Pain Point Podcast - From Zoho CRMIs your video not getting enough play rates and ranking even after spending time and money strategising, producing, and editing the videos? Tune in to this podcast to learn 6 ways to optimise your videos for search engines. Let us know what you would like us to cover in our next episode!Twitter: @ZohoCRM @PainPointPitchHost: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comClick here to listen to previous episodes.
2020-10-1306 min
The Pain Point PodcastFive ways to utilize your video comments section | Pain Point Podcast | Zoho CRMThe virality of a video is often attributed to the bursts of enthusiasm, or drama, that unfold in the comments section. In this episode, we focus on ways to take advantage of this space for positive brand engagement that can lead to phenomenal conversion rates!Let us know what you would like us to cover in our next episode!Twitter: @ZohoCRM @PainPointPitchHost: Cassy, Product Marketing Associate and SalesTech EvangelistEmail: ppp@zohocorp.comClick here to listen to previous episodes.
2020-10-0606 min
The Pain Point PodcastFive ways to measure the success of your video marketing efforts | Pain Point Podcast - From Zoho CRMWith 45% of people watching videos online every day, video marketing is quickly becoming a favourite for digital marketing teams around the globe. Tune in to understand the 5 key KPI metrics to measure the success of your videos and thereby your online video marketing.Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comClick here to listen to previous episodes.
2020-09-2907 min
The Pain Point PodcastThe Do's and Don'ts of Online Video Marketing | Pain Point Podcast - From Zoho CRMSeeing is believing, and quite profitable. Video has forged its way into the marketing mix of every brand out there. But not everyone gets it right. Explore 3 of the most integral best practices and 3 common errors associated with online video marketing in this episode.Visit: https://www.zoho.com/crm/social.html?src=ddHost: Cassy, Product Marketing Associate, and Salestech Evangelist, Zoho CRM.Email: ppp@zohocorp.com
2020-09-2206 min
The Pain Point PodcastFive ways to reap the benefits of customer feedback | Pain Point Podcast - From Zoho CRMThis pandemic has changed consumer behavior for good, and to keep up with the trends, businesses need to listen to the voice of the consumer. Tune in to learn how to make the most of the customer feedback you receive.Our CX webinar: https://zurl.co/jQ3ZHost: Akilan S, Product Marketing Associate and Salestech Evangelist, Zoho CRM.Email: akilan.s@zohocrop.com
2020-09-1507 min
The Pain Point PodcastSeven ways to create sales page that convert | Pain Point Podcast - From Zoho CRMTraffic doesn’t mean much without conversions. You need people to buy what you sell. Tune in to understand what a sales page is and explore 7 ways to create the sales page that converts traffic.Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comClick here to listen to previous episodes.
2020-09-0808 min
The Pain Point PodcastHow much should you talk about the pandemic | Pain Point Podcast from Zoho CRMTrends, waves or however you want to call them are seasonal. Clinging on to one specific trend for way too long does more harm than help. However, that shouldn't discourage you from getting on a trend. It's about striking a balance. The trend we're discussing here is the ongoing pandemic.Host: Rishikesh A Baskar, Product Marketer at Zoho Corp.Email: ppp@zohocorp.comVisit Pain Point Pitch
2020-09-0108 min
Small Business HeroesSmall Business Heroes E1 - Making Real Estate Business a One Man Show!This is a new podcast series where we are looking forward to cover stories from small businesses on how they are scaling their businesses.In today's episode, we speak with Garland Best, a hard-working realtor from Dallas and a very humble man. He is a one-man show in his business, and manages clients, prospects, house-owners and other parties on Zoho CRM. Listen to know more about his business and why he moved from specific real-estate CRMs to more robust Zoho CRM. Discuss this podcast here.
2020-08-2713 min
The Pain Point PodcastFive remote sales trends recorded in Zoho CRM | Pain Point Podcast - From Zoho CRMAs the lockdown is starting to ease, we're about to witness drastic changes in how business is done in the post-pandemic era. Check out these sales trends noticed in Zoho CRM which gives us an insight into what's coming.Host: Akilan S, Product Marketing Associate and Salestech Evangelist, Zoho CRMEmail: ppp@zohocorp.comVisit Pain Point Pitch.
2020-08-2506 min
The Pain Point PodcastThe art of crafting an elevator pitch | Pain Point Podcast - From Zoho CRMWe live in a fast-paced world where people want to explore maximum in limited time. A brief, persuasive speech will spark interest in the listener on what your organization does and having an elevator pitch is what you exactly need. Tune in to know six ways to craft your perfect elevator pitch for your business.Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comClick here to listen to previous episodes..
2020-08-1807 min
The Pain Point PodcastThe rise of influencer marketing | Pain Point Podcast - From Zoho CRMBuyers don't want to be bombarded by information. They demand relevant and authentic messaging in an organic fashion. Explore four of the several factors that have led to the rise of the newest marketing channel that brands are quickly embracing.Visit: https://www.zoho.com/crm/painpointpitch/Email: ppp@zohocorp.com Host: Cassy, Product Marketer and Salestech Evangelist, Zoho CRM.
2020-08-0406 min
The Pain Point PodcastSix levels of personalization | Pain Point Podcast - From Zoho CRMBusinesses are now on a personalization mission, to ensure the best of customer experience. There are over six levels of personalization, each of which signifies the level of commitment and the capabilities of a business. Where do you stand?Host: Akilan S, Product Marketing Associate and Salestech Evangelist, Zoho CRM. Email: ppp@zohocorp.comVisit https://www.zoho.com/crm/painpointpitch/
2020-07-2810 min
The Pain Point PodcastThree astonishing business trends induced by the pandemic | Pain Point Podcast - From Zoho CRMWhile necessity is the mother of invention, uncertainty is her best friend. Reinventing yourself to survive this pandemic doesn't stop at virtual meetings, awareness campaigns, and empathetic messaging. The forced shift towards digitization and the adoption of tech have produced a few game-changing trends in the business world.Host: Cassy, Product Marketer, and Salestech Evangelist, Zoho CRM.Email: ppp@zohocorp.com
2020-07-2107 min
The Pain Point PodcastFour ways to create marketing campaigns with your CRM | Pain Point Podcast - From Zoho CRMWith the rapid boom of modern technology and spread of social media channels, customers have become increasingly discerning and tech-savvy. This demands highly individualized marketing approach, which is mainly driven by data and technology. Tune in to know how a CRM software can help in creating better marketing campaigns.Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comClick here to listen to previous episodes.
2020-07-1406 min
The Zoho Campaigns Expert DiariesHit Refresh: Email marketing for the modern times ft. Jason RodriguezIt’s all about finding the balance! We must have heard this statement in different walks of our lives—in peer groups, our houses, and of course, in our team—when we’re setting up email campaigns with content and images. If we were to think why it all lies in balance, it’s because we care—about our brand, customers, and the whole email experience.
In this episode of Expert Diaries, we have Jason Rodriguez from Litmus—a marketer, writer, email geek, teacher, and product evangelist. Jason believes in this balance, and he explains about the modern email marketing strategies one...
2020-07-1427 min
The Pain Point PodcastFour arguments for and against Work-From-Home | Pain Point Podcast - From Zoho CRMThere's an ongoing debate on whether or not work-from-home is a viable permanent solution. There are pros and cons to both sides, and there's no definitive answer. Hear the arguments and find what works best for you.Host: Akilan, Product Marketing Associate, and Salestech Evangelist, Zoho CRM.Email: ppp@zohocorp.com
2020-07-0707 min
The Pain Point PodcastFour ways to collaborate for stronger customer relationships | Pain Point Podcast - From Zoho CRMTeamwork makes the dream work. Modern sales involve multiple stakeholders within your organization and from the prospect's side. See how you can collaborate effectively to build stronger relationships and close more deals effectively.Host: Shashank MK, Product Marketing Associate, Zoho CRMEmail: ppp@zohocorp.com
2020-06-3009 min
The Pain Point PodcastFive ways to get through a bad sales month | Pain Point Podcast - From Zoho CRMThere will be days, weeks, or months where you fail far more than you succeed. So we spoke to salespeople just like you about the best ways to break through seller’s block and surviving the slump long enough to come out on the other side. Follow these simple ideas to get through a bad sales month.Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comClick here to listen to previous episodes.
2020-06-2306 min
The Pain Point PodcastFour ways to create compelling customer stories | Pain Point Podcast - From Zoho CRMEverybody loves a great story. The potential of storytelling in the business landscape is largely untapped. Attract more prospects and strengthen existing customer relationships by crafting compelling narratives with a mix of these simple strategies.Host: Cassy, [Product Marketing Associate and SalesTech Evangelist, Zoho CRM.]Email: ppp@zohocorp.comClick here to listen to previous episodes.
2020-06-1607 min
The Pain Point PodcastFive personalization ideas to earn customers for life | Pain Point Podcast - From Zoho CRMEvery sale requires a personalized touch, now more than ever. Consumers are about to make tough financial choices post the lockdown. Tune in to learn a few personalization ideas that can help any business build better customer relationships.Host: Akilan S, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comVisit www.painpointpitch.com
2020-06-0909 min
The Pain Point PodcastSix ways to ask online visitors for their email addresses | Pain Point Podcast - From Zoho CRMEvery online business venture requires customer data to operate. Online visitors could be prospective leads in disguise. Capitalize on these conversations to turn leads into customers right from your inbox. Follow these simple tips to get online visitor email addresses in no time.Host: Srividhya, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.com
2020-06-0207 min
The Pain Point PodcastThree winning sales habits everyone needs | Pain Point Podcast - From Zoho CRMA winning sales conversation needs to be balanced. Talking too much can bore or overwhelm a prospect, and talking too little can leave them clueless of confused. In this episode, we cover the benefits of active listening and strategic responses that help you win deals and save your breath. Host: Cassy, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.com
2020-05-2605 min
The Pain Point PodcastEngaging with customers during this crisis | Pain Point Podcast - From Zoho CRM.This can be a challenging time to connect with people and hit the right note, without coming off as a bland and uninspiring brand. Your reputation is at stake! Check out how you can rethink customer engagement to obtain the best results.Host: Akilan S, Product Marketing Associate, and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.comVisit PainPointPitch.
2020-05-1909 min
The Pain Point PodcastFour ways to drive sales with healthy competition | Pain Point Podcast - From Zoho CRMA motivated sales team is a winning one. In this episode, we will be discussing four ways to make chasing targets fun without burning out your team. Keep the competition healthy with the right tools for gamification of tasks with Zoho CRM.Host: Cassy, Product Marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.com
2020-05-1207 min
The Pain Point PodcastFive marketing lessons to learn from the pandemic | Pain Point Podcast - From Zoho CRM.Enough has been spoken about how businesses can survive this lockdown. In this episode, we will be looking into the similarities between this outbreak and a business environment, and what marketers can learn from this.Host: Akilan S, Product marketing Associate and SalesTech Evangelist, Zoho CRM.Email: ppp@zohocorp.com
2020-05-0506 min
The Pain Point PodcastFive ways to work better with Zoho's App Suite | Pain Point Podcast - From Zoho CRMOur unique work styles demand tools that complement our processes and accelerate productivity. The best set of tools may not always be the answer if you're unsure of how it benefits you. In this episode, we'll be exploring the five possible ways Zoho's suite of apps match your style of work and help you stay productive from anywhere, at any time.
Host: Cassy, Product Marketing Associate and SalesTech Evangelist for Zoho CRM
Email: ppp@zohocorp.com
2020-04-2808 min
The Zoho Campaigns Expert DiariesThe complete guide to small business email marketing ft. Gail GardnerSmall business and email marketing go hand in hand—simply because of the tremendous growth potential in each of these spaces. Small business owners are popularly using email as a channel to establish a brand presence as well as to nurture their potential customers.
With a channel like email, powerful enough to generate more revenue, having a mini-guide to small business email marketing is now an essential. Welcome to the Zoho Campaigns Expert Diaries. In today’s episode, Gail Gardner, a small business strategist and the founder of GrowMap tell us how small businesses can successfully adopt email marketing.
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2020-04-2129 min
The Pain Point PodcastFive rules of work-from-home productivity | Pain Point Podcast - From Zoho CRMHow is working from home working out for you? Due to recent events, it looks like remote working is going to be the new normal. Yet, many of us are still getting used to this new way of working. For our inaugural episode, let's take a look at the five rules of work-from-home productivity and how to make the most out of this situation.
Host: Akilan S, Product Marketing Associate and SalesTech Evangelist for Zoho CRM.
Email: ppp@zohocorp.com
2020-04-2007 min
The Pain Point PodcastThe Pain Point Podcast, by Zoho CRM - Trailer.The Pain Point Podcast is a show that will explore the life, culture and art fo sales and marketing. And the people behind the desk who make it all happen. Pain points are specific requirements of leads and potentials, and it is the job of the people in the frontline to identify and address them. That's what we will be discussing here every week. Follow us to get notified of our latest episodes. This show is brought to you by Zoho CRM, the world's favorite CRM.
2020-04-1600 min
The Zoho Campaigns Expert DiariesBuilding a strong educational community with email marketing ft. Bri & ElaineFrom primary schools to business schools and universities, email marketing empowers educational institutions by helping them build a strong student network, connect with faculty and alumni, increase admission requests and hence the overall engagement.
When a renowned university decides to share their best email marketing stories and strategy, there’s no way we go without listening!
Welcome to the Zoho Campaigns Expert Diaries. Today’s episode is special because we have two experts with us—Bri Loesch and Elaine Armbruster from The Ohio State University. Bri is the Associate Email Marketing Director, and Elaine is the Senior Director of Omnichannel Strate...
2020-02-1123 min
The Zoho Campaigns Expert DiariesThings to know while designing your email campaigns ft. Anne Tomlin from Emails Y'AllGone are the days when emails were designed with just single width and plain layouts. Responsive emails shape today's email marketing design, and help you get your brand's message out there to your target audience. So, as marketers, it's important to understand how to design these responsive emails that convert. Shall we get ready to hear some best practices?
Welcome to The Zoho Campaigns Expert Diaries. In this episode, we have Anne Tomlin, the Founder of Emails Y'all. Anne has a celebrated expertise in HTML email coding, and she's a designer who stays up-to-date with all the latest design trends...
2020-01-0718 min
The Zoho Campaigns Expert DiariesAligning marketing and sales to increase new customers ft. Jeff Davis from JD2 Consulting GroupFrom time immemorial, marketing and sales teams equally contribute to a company's success, and more precisely, in building the target audience for the brand. From finding the best leads, to nurturing and converting them—marketers and sales reps have a fair share. While we know the facts, how about getting to know some hands-on experiences of aligning sales and marketing efforts for generating more customers, better revenue, and unified performances? Welcome to The Zoho Campaigns Expert Diaries!
Jeff Davis, founder of JD2 Consulting Group, is a renowned speaker, author, and also hosts a podcast, titled 'The Alignment Podcast.' In th...
2019-12-0323 min
The Zoho Campaigns Expert DiariesEffective email marketing strategy ft. Russell Dawson from Email RutMarketers today firmly believe that email as a channel can drive both customer growth and retention. Emails can be used in all stages of lead-to-customer cycle, and hence it's an essential component in a marketer's toolkit. So, wouldn't it be great to discuss some strategies that shape email marketing in the next couple of minutes? Welcome to Zoho Campaigns Expert Diaries!
In this episode, we have Russell Dawson, Founder of Email Rut, and an email marketing expert for more than a decade, talking about the strategies marketers need to use in order to grow their email marketing ROI.
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2019-11-0135 min
The Zoho Campaigns Expert DiariesEverything about email templates and design ft. Ted Goas from Stack OverflowDesign and development are integral components of an email campaign, and definitely the most time-consuming ones too. But, what if we can tell you in just a few minutes the right design techniques and strategies for creating successful emails? Welcome to The Zoho Campaigns Expert Diaries.
In today's session, we have Ted Goas, the Principal Product Designer of Stack Overflow. Ted also owns an online community platform that simplifies email creation and design by providing responsive email patterns. He discusses about 'Email Design Systems' and how to build one for your brand by sharing personal anecdotes from his experiences with S...
2019-09-0522 min
Píldoras para ZOHO CRM120# Analizando ZOHO BooksHa llegado el momento de hablar de otro de los productos estrellas de ZOHO en este 2018, y me estoy refiriendo sin duda a ZOHO Books.Durante este año he tenido muchas peticiones y preguntas relacionadas con esta herramienta de facturación y contabilidad de ZOHO.Y si eres seguidor del podcast sabrás que desde el episodio 115, por petición popular he iniciado una serie de episodios en los que voy a realizar un análisis de cada uno de los productos de ZOHO, que son 40 y subiendo.Puedes ver o escuchar los otros episodios:115# ZOHO...
2018-11-2643 min