Shows
Behind the MirrorWhat AI Can’t Replace with Dafra SanouIn this episode of Behind The Mirror, Keith Posehn and Dafra Sanou dive into the real edge creators have in an AI-driven world: authenticity, trust, and human connection.From MrBeast to Jackie Aina to Becca Bloom, they break down why some creators build fanbases that no algorithm can replicate — and what that means for brands, marketers, and the future of discovery.If you run partnerships, work with creators, or build growth programs — this conversation will change the way you see the creator economy. Chapters
2025-10-2924 min
Behind the MirrorAI is Killing Clicks with David RodnitzkyIn this episode of Behind the Mirror, host Keith Posehn sits down with longtime friend and industry veteran David Rodnitsky, founder of 3Q Digital, for a deep dive into how artificial intelligence is reshaping the marketing landscape.From the rise of zero-click search to the rapid evolution of LLMs like ChatGPT and Claude, Keith and David explore what these changes mean for marketers, agencies, and brands trying to stay relevant. They discuss the declining dominance of traditional SEO, how consumer behavior is shifting toward AI-driven answers, and why content still matters more than ever - even if...
2025-10-1429 min
Behind the MirrorFlipping the Funnel with Ashley WhetungAffiliate marketing is often dismissed as a bottom-of-funnel, last-click channel, but that perspective sells it short. In this episode, host Keith Posehn is joined by Ashley Whetung, Senior Consultant at Zorz, and co-host Liem Vuong to explore how affiliate and partnership programs can play a much larger role in demand creation, trust building, and brand growth.From mass media publishers to creators and influencers, the discussion dives into how partnerships fuel discovery, drive efficiency, and deliver long-term ROI. Ashley breaks down how brands can test, iterate, and scale smarter—turning affiliate from a transactional channel into a st...
2025-10-0724 min
The World Crypto ReportToken2049's Surge, CAMT Relief, Susquehanna Exec to AVAX Treasury, and DPRK IT Infiltration | October 2, 2025We break down Token2049's scale and signals from CME, Bitwise, and Circle (1:16); explain why new Treasury/IRS guidance on CAMT removes a costly "phantom tax" for corporate Bitcoin treasuries (3:06); and cover developments around Avalanche Treasury Co.'s $671M AVAX-focused vehicle (4:40). We close with Okta's findings on North Korea-linked IT operatives targeting remote roles across finance, healthcare, and beyond (6:06). This is your essential update on the forces shaping what's next in money. More on stories and articles discussed or referenced in this episode: Naón, Camila Grigera. "IRS Is About to Relax Tax R...
2025-10-0209 min
Behind the MirrorThe Future of Affiliate Marketing with Dafra SanouIn this episode of Behind the Mirror, hosts Keith Posehn and Liem Vong sit down with Dafra Sanou, Growth & Digital Marketing expert, to explore how AI is transforming affiliate and partner marketing.Together, they unpack how brands can leverage partnerships in an AI-driven world, why governance and context matter more than ever, and which parts of the recruitment and program management process are most ripe for disruption.From inclusivity in influencer marketing to the rise of LLMs shaping how products are discovered, this conversation is packed with insights for marketers navigating a...
2025-09-3028 min
Behind the MirrorThe CRM Shake-Up with Eric PotterThe CRM landscape is changing fast. For years, Salesforce dominated. But in today’s market, HubSpot is closing the gap at an unprecedented pace - rolling out enterprise-grade features, innovating faster, and challenging the old guard.In this episode of Behind the Mirror, Keith Posehn and Liem Vuong sit down with Eric Potter, COO of OpMethods, to unpack what’s really happening in the CRM space. From the slowdown of Salesforce’s innovation, to HubSpot’s aggressive push forward, to the rise of new AI-native players like Notion and Airtable, this conversation breaks down where the opportunities lie - an...
2025-09-2323 min
Behind the MirrorCracking Attribution with Ashley ParducciIn this episode of Behind the Mirror, Keith Posehn and Ashley Parducci delve into the complexities of attribution in marketing. They discuss the evolution of attribution methodologies, the challenges of measuring consumer journeys, and the importance of understanding technology's role in these processes. The conversation highlights the significance of video marketing, the concept of measurement debt, and the necessity for marketers to remain open-minded and willing to take risks. Through shared experiences and insights, they provide valuable recommendations for setting up successful attribution strategies and understanding the interconnectedness of various marketing channels.#MarketingStrategy #PerformanceMarketing #ConsumerJourney #Attribution #DataDriven...
2025-09-1627 min
Behind the MirrorThe Silent Killer of Affiliate GrowthIs Your Affiliate Program Stuck? Here's How to Break ThroughIn this episode, Keith Posehn sits down with Liem Vuong to talk about the silent killer of affiliate growth: stagnancy. They explore why playing it safe can actually be the riskiest move in today's landscape and what to do about it. From battling organizational inertia to setting bold goals and testing your way forward, this conversation is packed with real talk and practical strategies. Whether you're leading a program or advising one, you'll walk away with a fresh perspective on how to grow, adapt, and scale in...
2025-07-1518 minBehind the MirrorUnlocking the Secrets of Affiliate BudgetsIn this episode, Keith Posehn and the team at Zorz discuss the complexities of budgeting in marketing, particularly focusing on affiliate marketing. They explore how affiliate budgets differ from traditional marketing budgets, the importance of trust in partnerships, and the challenges of marketing mix modeling. The conversation also delves into the intricacies of media spend and its impact on affiliate performance, emphasizing the need for a strategic approach to maximize ROI.
2025-07-0826 minBehind the MirrorWhy Innovation is Your Affiliate AdvantageThis week, the Zorz team dives into a big question: how do we expand our idea of what affiliate marketing can be? In this episode, Keith Posehn, Dafra Sanou, and Liem Vuong challenge the standard view of affiliate programs as coupon-driven or loyalty-heavy. They explore how innovative affiliates can build trust and relevance, open up mass media opportunities, and help brands show up in unexpected, high-impact ways.You’ll hear:• Why the right partner can help you reach audiences you never thought possible• How relevance and trust fuel each other — and how affiliate programs c...
2025-07-0131 minBehind the MirrorHorror Stories in Affiliate MarketingIn this episode of Behind the Mirror, Keith Posehn, Dafra Sanou and Liem Vuong tackle a question that just won’t quit: Is affiliate marketing scammy? They dig into the roots of this perception, drawing on years of experience leading high-performing programs at companies like Uber, navigating fraud, and dealing with misaligned incentives.You’ll hear personal horror stories (think 4am CEO calls and clawed-back commissions), explore what actually makes a program vulnerable, and learn why the structure and values of your affiliate strategy matter more than ever.Whether you’re a CMO skeptic...
2025-06-2420 minBehind the MirrorBuilding Trust Is The Key to Marketing SuccessIn this episode of Behind the Mirror, Keith Posehn, Dafra Sanou, and Liem Vuong explore why trust isn’t just a marketing buzzword - it’s the foundation of long-term brand growth. They unpack how brands can reinvent themselves by leveraging credibility through partnerships and influencer collaborations, the role of incrementality in reaching new markets, and why authentic advocacy outperforms traditional tactics. Whether you’re navigating brand repositioning or scaling partner programs, this conversation offers clear insights on how trust drives performance, loyalty, and lasting impact.
2025-06-1723 minBehind the MirrorLessons from Penguin Gate: Scaling Partnerships Without Breaking TrustKeith Posehn, Dafra Sanou, and Liem Vuong pull back the curtain on what it really takes to scale an affiliate or referral program. From managing risk and fraud to structuring incentives that actually work, they share battle-tested insights, including what went down during Uber’s infamous “Penguin Gate.” Tune in for lessons on trust, alignment, and the fine line between growth and chaos.
2025-06-1024 minBehind the MirrorEnhancing Partnerships for Greater ImpactIn this episode, we’re talking how to craft the right incentives for your partners to create growth. The structure you set can either drive real performance or quietly drag down your program.We get into how tiered bonuses can unlock more revenue, when to lower commissions, and what it takes to shift partners from passive to proactive. Sometimes a small change in how you reward partners can turn uninvolved, low-value affiliates into high-value partners vested in your brand mission & strategy.Hosted by Keith Posehn, Dafra Sanou, and Liem Vuong
2025-06-0323 minBehind the MirrorBehind the Mirror: A New Marketing PerspectiveIn this episode, we dive into the complex world of marketing attribution and why it's time to move beyond outdated models like last-click. We unpack the limitations of multi-touch attribution and what it actually means to measure value in today’s performance-driven landscape.We also explore how brands can rethink how they reward partners - shifting from what's easiest to track to what truly drives impact. From integrating offline efforts and emerging partnerships, to reworking internal mindsets around affiliate marketing, we talk through what it takes to stay relevant and responsive in a fast-changing space.An...
2025-05-2727 min