Shows
The Chat - Conversations with Leaders of Marketing and SalesBuyer-Led Conversions: The Future of Sustainable B2B GrowthModern B2B growth does not start with more leads. It starts with the buyer.Host Terry welcomes Fractional CMO Monique Olan to break down buyer-centric marketing and buyer-led conversions that drive real revenue.Learn how to reduce acquisition cost, strengthen pipeline, and build sustainable B2B growth.
2026-02-211h 36
The Chat - Conversations with Leaders of Marketing and SalesWhat Breaks First When Sales Teams ScaleTerry sits down with Dusty Collins, a proven B2B salesleader.They unpack what breaks when sales teams scale.Dusty shares lessons on sales process and strategy that drive results.Built for sales and marketing leaders focused on sustainable growth.
2026-02-151h 21
The Chat - Conversations with Leaders of Marketing and SalesAI Calls You Can’t Detect AnymoreTerry sits down with Nick Reaks, Sales & Marketing Director at Teleware, to unpack how AI is making business comms faster, smarter - and still human. From cutting costs to boosting CX, Nick reveals how AI’s shaping the future without crossing the line.
2026-02-0224 min
The Chat - Conversations with Leaders of Marketing and SalesThe Invisible Leaks in B2B Growth: What Most Leaders MissMitch Bruger, CMO of The Advanced Group and founder of the MAVEN method, shares how he aligns sales, marketing, and ops to drive real B2B growth.From site branding to mindset shifts, Mitch reveals what actually moves the needle.Learn how simple systems, fast conversations, and team clarity create scalable results.
2026-01-261h 06
The Chat - Conversations with Leaders of Marketing and SalesWhy Product Marketing Loses Momentum Without Product ContextMost product marketers are left out of product strategy - and it shows in poor GTM results.In this episode, Andrea Saez (Head of Product Marketing at Turtl) shares how bridging the PM-PMM gap drives real growth.From 250% uplift in demos to smarter AI adoption, Andrea reveals what actually works in today’s market.A must-listen for B2B leaders tired of shallow launches and misaligned teams.
2026-01-131h 00
The Chat - Conversations with Leaders of Marketing and SalesYour Next Co-worker isn’t HumanAI isn't replacing people - it's empowering them.In this episode, enablement strategist James (Jimmy) Dougherty shares how he helps sales and GTM teams adopt AI through empathy, workflow design, and real-world tools like ChatGPT and N8N.Discover how human-AI collaboration can unlock efficiency and transform how teams operate.https://www.chatmetrics.com/blog/
2026-01-0131 min
The Chat - Conversations with Leaders of Marketing and SalesBuilding Trust and Driving Results with AI at WorkAI strategist James Dougherty shares how AI is transforming sales enablement and customer success by enhancing, not replacing, human connection. With decades in tech and a deep understanding of B2B workflows, he breaks down where AI adds value - and where it crosses the line. Discover the guardrails, trust factors, and bold shifts shaping the future of AI in business.
2025-12-2216 min
The Chat - Conversations with Leaders of Marketing and SalesHow Automation Is Reshaping Judgment, Trust, and the Way We ThinkModern B2B teams are seeing major lifts by reducing friction and trusting buyers to guide their own journey. Daniel Glickman explains how rethinking automation and sharpening good judgment can multiply the pipeline. He also shares the hidden risk teams create when they delegate too much thinking to systems. Tune in to hear the insight that changes how you build your funnel.
2025-12-151h 24
The Chat - Conversations with Leaders of Marketing and SalesB2B Sales Is Being Rewritten: AI, Broken Funnels, and the End of AlignmentKirk Fackre, VP of Sales at ICorps, reveals why traditional B2B sales tactics are breaking.He shares how his team is replacing SDR handoffs with full cycle reps and smarter outreach.Discover why a referral-heavy pipeline is a hidden risk, not a strength.This episode reframes sales leadership for 2025 and beyond.
2025-12-0829 min
The Chat - Conversations with Leaders of Marketing and SalesWhy Most Sales Enablement Fails - And What to Do InsteadFederico Presicci, Director of Sales Enablement at GetAccept, shares why most enablement programs fall short and how to fix them fast.He reveals how to turn generic sales messaging into a precision tool, embed live coaching, and use AI without damaging trust.By the end, you'll rethink how your team handles rep performance, buyer experience, and GTM execution.What to listen for:1. 01:10 – Why most AI-generated outreach breaks trust instead of booking meetings2. 04:02 – The hidden cost of letting AI SDRs flood inboxes with low-precision mess...
2025-12-0254 min
The Chat - Conversations with Leaders of Marketing and SalesWhat Most B2B Companies Get Wrong About Customer SuccessCustomer onboarding expert Donna Weber reveals how to turn new buyers into long-term advocates. Learn how her Orchestrated Onboarding framework drives faster time to value, stronger retention, and revenue expansion. Discover why aligning sales, marketing, and customer success is the key to post-sale growth.You’ll hear:How to stop the handoff chaos that kills momentumThe mindset shift that turns onboarding into your biggest growth leverWhy "time to first value" is the metric every team should chaseHow one company reduced onboarding costs by 30 percentWhat B2B leaders must do no...
2025-11-2346 min
The Chat - Conversations with Leaders of Marketing and SalesWhy AI Won’t Save Your GTM (But This Might)CMOs and GTM leaders are racing to implement AI - but most are getting it wrong. Kristen Perdue, certified Chief AI Officer and author of Power Moves, reveals why GenAI pilots fail and what it really takes to lead with AI. Walk away with a clear framework to move from experimentation to execution. If you're serious about pipeline and performance, this episode is your roadmap.
2025-11-161h 32
The Chat - Conversations with Leaders of Marketing and SalesBuilding GTM Engines That Drive Inbound on Autopilot with Harris KennyHarris Kenny, founder of OutboundSync, reveals how removing friction from outbound touchpoints can multiply inbound leads by 21x.He shares why chat outperforms forms, how attribution misleads GTM teams, and what actually drives buyer conversion.Learn how he scaled past $20M without ads or SDRs - just partnerships, clarity, and systems.This episode is a blueprint for capturing pipeline from buyers who never reply.
2025-11-051h 08
The Chat - Conversations with Leaders of Marketing and SalesRisks and Rewards of AI in Revenue OperationsAI is flooding B2B sales - but most tools are breaking trust, not building a pipeline.In this episode of The Chat, Erik Charles (VP at Xactly) shares shocking real-world chatbot failures, exposes the hidden risks of agentic AI, and reveals how sales leaders can deploy AI that actually converts.The big takeaway? The danger isn’t AI replacing reps - it’s AI misleading them.If you're leading GTM in B2B, watch this before your next AI rollout.What to listen for:
2025-10-271h 13
The Chat - Conversations with Leaders of Marketing and SalesAI, Fear, and the 40% Rule: What Great Leaders Do DifferentlyA failing dev team became the top performers in 6 months-no new hires.Bill Lennan (Founder, Forty Percent Better) reveals how leadership shifts drive 40%+ gains. Learn why psychological safety beats tactics-and how most leaders ignore their biggest ROI lever.A sharp playbook for leading under pressure and unlocking hidden team potential.
2025-10-2105 min
The Chat - Conversations with Leaders of Marketing and SalesRethinking B2B: From Leads to Real Pipeline - with Chuck MoxleyChuck Moxley (CMO at Blue Triangle) joins The Chat to share how ungating content, ditching the funnel, and rebuilding trust flipped his marketing playbook - and exploded pipeline. If you're a sales or marketing leader tired of chasing leads, this one’s for you.
2025-10-071h 18
The Chat - Conversations with Leaders of Marketing and SalesWhy AI Won’t Save Your Startup - and What Actually WillAI isn’t your shortcut to traction - and Kirk Drage wants every founder to know it.In this episode, we sit down with the co-founder of LeapSheep to unpack the brutal realities of building a startup that actually works.From mistaking AI for automation, to chasing vanity metrics instead of validation, Kirk shares battle-tested insights that could save early-stage founders hundreds of hours - and thousands of dollars.What we cover:· Why most founders scale too early· How to test your go-to-market before you hire a sales team...
2025-08-311h 36
The Chat - Conversations with Leaders of Marketing and SalesFewer Leads. Bigger Deals. Less Stress.Discover how sales leaders are closing bigger deals with fewer leads and less stress. Peter Strohkorb shares the formula for modern, buyer-focused selling.Sales leaders: What if chasing more leads is exactly what’s holding your pipeline back?In this episode of The Chat, we sit down with Peter Strohkorb, a globally recognized sales acceleration expert, author of The OneTEAM Method and Smarketing, and a Salesforce Sales Blazer Top Influencer. With over 25 years in senior roles at companies like Canon, 3M, and DXC, Peter reveals the new formula for B2B sales success that’s already helping teams in the...
2025-08-281h 02
The Chat - Conversations with Leaders of Marketing and SalesHow to Write B2B Messaging That Actually SellsWant your B2B messaging to actually drive pipeline?In this episode of The Chat, B2B copywriter Christine Gomolka breaks down how to write messaging that sells - not just sounds good.You'll learn:• Why most B2B messaging fails (and how to fix it)• Christine’s copywriting framework that turns cold traffic into warm leads• How her background in B2B sales gives her a unique edge as a marketer• The role of AI in modern copywriting – and how to use it without losing your voice• Real tactics you can use to improve your homepage, email sequences, and moreWhethe...
2025-08-181h 18
The Chat - Conversations with Leaders of Marketing and SalesHe Books 80% of Sales Meetings with One Channel (And Why It Still Works in 2025)Tired of chasing leads while your pipeline dries up?In this episode, John Karsant (Co-Founder, Level Up Leads) shares what’s actually working in outbound sales right now.• Why 80% of sales meetings come from one channel• Why email is getting crushed (and how to pivot fast)• The real reason cold calling is making a comeback for B2B sales• Lessons from building an SDR engine that actually converts• How to scale before you have product - channel fitThis isn’t theory. This is what’s converting right now, in the trenches.🧠 Hosted by Terry Wilson, founder of ChatMetr...
2025-08-031h 17
The Chat - Conversations with Leaders of Marketing and SalesScaling without Sinking - James Hanzimanolis (Part 2/2)Sales Development, LinkedIn Growth Strategy, and Selling Without Selling Out
In this episode, we dive deep into sales development and how sales professionals can use LinkedIn for business and content creation to scale without relying on traditional cold calling or pushy tactics.
💡 Key Topics Covered:
✅ The Rep-to-Leader Pipeline
James explains why sales reps shouldn’t wait to “become someone” before building their brand. His LinkedIn marketing for business approach helped him attract leads, clients, and job offers - without cold outreach.
✅ LinkedIn Lead Generation for Tech Sales
This is a LinkedIn growth guide fo...
2025-07-2828 min
The Chat - Conversations with Leaders of Marketing and SalesScaling without Sinking with James HanzimanolisIn Part 2, James gets brutally honest about burnout, bad clients, and why his outbound agency had to die for his next level of success to be born. He breaks down the systems that didn’t scale, the lessons that almost broke him, and the smarter, more sustainable path he's built through strategic ghostwriting and high-leverage client work. If you've ever felt stuck doing it all yourself, this is your blueprint for breaking out and scaling up.🧠 Key Topics Covered:✅ The Rep-to-Leader PipelineWhy reps shouldn’t wait to “become someone” before buildi...
2025-07-2728 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Content Lead GrowthFrom Cold Calls to Calendars on Fire with James HanzimanolisGuest: James Hanzimanolis - Outbound pro turned content-led sales strategist and author of Savage OutboundHost: Terry Wilson - Co-founder at Chat Metrics, Host of The Chat🔥 Episode Overview:James Hanzimanolis went from running a high-intensity outbound agency to building a scalable, inbound sales engine powered by content – and it all started with a cold call to Seth Godin.In this episode, James unpacks how that one conversation transformed his entire approach to sales and pipeline build...
2025-07-1020 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Content-Led GrowthFrom Cold Calls to Calendars on Fire with James Hanzimanolis
Guest: James Hanzimanolis - Outbound pro turned content-led sales strategist and author of Savage Outbound
Host: Terry Wilson - Co-founder at Chat Metrics, Host of The Chat
🔥 Episode Overview:
James Hanzimanolis went from running a high-intensity outbound agency to building a scalable, inbound sales engine powered by content – and it all started with a cold call to Seth Godin.
In this episode, James unpacks how that one conversation transformed his entire approach to sales and pipeline building. He sh...
2025-07-1020 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Why B2B Growth FailsWhy B2B Growth Fails Without Sales, Marketing & Product Alignment
Episode Description:
In this episode of The Chat, we sit down with Rusty Stapp - fractional CRO, sales strategist, and B2B revenue leader with 25+ years of experience driving growth across sales, marketing, and product. Rusty makes the case for why silos between these core teams are one of the biggest threats to B2B success today - and what to do about it.
We dive into how the buyer journey has evolved, why the old handoff model between departments no longer works, and...
2025-06-021h 16
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - What-Consumer Brands-Teach-B2B-Marketers🎙 Episode Description:Whatif everything you’ve been taught about B2B marketing is… wrong?In this episode of The Chat, we sit down with Juliana Pereira, a B2C-turned-B2B growth leader who’s built revenue engines at some of the fastest-scaling SaaS companies. She breaks down what B2B marketers can steal from the DTC playbook - and how applying consumer marketing tactics to the B2B funnel can dramatically accelerate results.We cover everything from attribution myths and sales/marketing alignment to pipeline velocity, SDR strategy, and the real KPIs...
2025-04-151h 26
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Juliana Pereira Breaking the B2B Marketing Myth: What Consumer Brands Teach B2B MarketersWhat if everything you’ve been taught about B2B marketing is… wrong?
In this episode of The Chat, we sit down with Juliana Pereira, a B2C-turned-B2B growth leader who’s built revenue engines at some of the fastest-scaling SaaS companies. She breaks down what B2B marketers can steal from the DTC playbook - and how applying consumer marketing tactics to the B2B funnel can dramatically accelerate results.
We cover everything from attribution myths and sales/marketing alignment to pipeline velocity, SDR strategy, and the real KPIs that matter.
You’ll...
2025-04-151h 26
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Ellza Malok pt5 Building Trust in the Digital Age🎧 Episode Title: Building Trust in the Digital Age with Ellza Malok
Description:
If you're a marketing leader constantly fighting to hit pipeline targets, defend your budget, and prove ROI to skeptical execs - this episode will feel like therapy.
In this conversation, Ellza Malok and Terry Wilson go deep into the real reasons high-intent buyers bounce... and why trust is quietly becoming your biggest competitive advantage.
You'll discover:
Why 96% of prospects drop off the moment you ask for an email
How over-relying on internal data is killing your conversion strategy
Why human conne...
2025-03-2426 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Ellza Malok pt5 Building Trust in the Digital Age🎧 Episode Title: Building Trust in the Digital Agewith Ellza MalokDescription:If you're a marketing leader constantly fighting to hit pipeline targets, defend your budget, and prove ROI to skeptical execs - this episode will feel like therapy.In this conversation, Ellza Malok and Terry Wilson go deep into the real reasons high-intent buyers bounce... and why trust is quietly becoming your biggest competitive advantage.You'll discover:Why 96% of prospects drop off the moment you ask for an emailHow over-relying on internal data is killing your con...
2025-03-2126 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Ellza Malok Part 4 The Human Touch in Business: Balancing Technology and Empathy.In this episode, Ellza Malok shares her unique perspective on theintersection of technology, psychology, and business leadership. Sheexplores how companies can leverage AI and automation while maintaining humanconnection and why empathy remains a competitive advantage in today'sdigital landscape.From her experiences growing up in Kosovo to her career in datascience and marketing, Ellza’s journey offers deep insights into howbusinesses can build more meaningful, people-first experiences.Key Takeaways🚀 1. The Power of Human-Centered Leadership🏆 2. Why AI Can’t Replace Human Connection🔥 3. B2B Must Learn from B2C🎭 4. Balancing Automa...
2025-03-2021 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Ellza Malok (Part 4) The Human Touch in Business: Balancing Technology and EmpathyIn this episode, Ellza Malok shares her unique perspective on the intersection of technology, psychology, and business leadership. She explores how companies can leverage AI and automation while maintaining human connection and why empathy remains a competitive advantage in today's digital landscape.
From her experiences growing up in Kosovo to her career in data science and marketing, Ellza’s journey offers deep insights into how businesses can build more meaningful, people-first experiences.
2025-03-2021 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat: Why Fast Live Chat Response Time Matters for B2B🎙 The Chat: Why Fast Live Chat Response TimeMatters for B2BEver been hit with a chatbot demanding your email before you can even ask a question? 🤨 You’re not alone - and it might be costing businesses more than they realize.In this episode, Andy and Tahlia dive deep into the do’s and don’ts of chatbot design, uncovering why prioritizing trust over transactions leads to higher engagement, better leads, and stronger customer relationships. They explore:✅ Why asking for an email too soon kills trust and conversions...
2025-03-1315 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat: Why Fast Live Chat Response Time Matters for B2B🎙 The Chat: Why Fast Live Chat Response Time Matters for B2B
Ever been hit with a chatbot demanding your email before you can even ask a question? 🤨 You’re not alone - and it might be costing businesses more than they realize.
In this episode, Andy and Tahlia dive deep into the do’s and don’ts of chatbot design, uncovering why prioritizing trust over transactions leads to higher engagement, better leads, and stronger customer relationships. They explore:
✅ Why asking for an email too soon kills trust and conversions
✅ The "Value-First" approach that mak...
2025-03-1315 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat Ellza Malok Pt3 Understanding Customer Behavior & Speed to LeadPodcast Notes: The Chat – Ellza Malok (Part 3)🎙 Episode Title: Understanding Customer Behavior & Speed to Lead🗣 Guest: Ellza Malok🎧 Host: Terry Wilson📅 Series: Part 3 of the conversation with Ellza Malok 🔹 Key Topics Covered:1️⃣ Data Overload: How to Identify What Really Matters2️⃣ The Science of Gut Feelings & Decision-Making3️⃣ The Hidden Power of Anomalies in Data4️⃣ Fast Decision-Making vs. Rigorous Research5️⃣ Speed to Lead: Why Fast Responses Matter in Marketing6️⃣ Marketing & Sales Alignment for Better Resultshttps://www.linkedin.com/in/ellzamalok/https://bluemonarchgroup.com/ @BlueMonarchGroup
2025-03-0315 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat with Ellza Malok pt3 - Understanding Customer Behavior & Speed to Lead🎙 Episode Title: Understanding Customer Behavior & Speed to Lead
🗣 Guest: Ellza Malok
🎧 Host: Terry Wilson
📅 Series: Part 3 of the conversation with Ellza Malok
🔹 Key Topics Covered:
1️⃣ Data Overload: How to Identify What Really Matters
2️⃣ The Science of Gut Feelings & Decision-Making
3️⃣ The Hidden Power of Anomalies in Data
4️⃣ Fast Decision-Making vs. Rigorous Research
5️⃣ Speed to Lead: Why Fast Responses Matter in Marketing
“Marketing needs the same lesson as sales: it’s better to get the no.” Ellza Mallok
6️⃣ Marketing & Sales Alignment for Better Results
h...
2025-03-0315 minThe Chat - Conversations with Leaders of Marketing and SalesThe Chat = Ellza Malok: The Psychology of GrowthIn this episode of The Chat, we continue our deep dive with Ellza Malok on how behavioral science is transforming marketing, leadership, and business strategy. We discuss the predictable irrationality of human behavior, how to apply psychology in business decision-making, and the challenges mid-sized businesses face in profit optimization, succession planning, and return-to-office policies.From fractional leadership to employee retention strategies,this episode is packed with actionable insights for business leaders looking to drive sustainable growth.https://www.linkedin.com/in/ellzamalok/
2025-02-2446 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Ellza Malok Pt2 - The Phsychology of GrowthIn this episode of The Chat, we continue our deep dive with Ellza Malok on how behavioral science is transforming marketing, leadership, and business strategy.
We discuss the predictable irrationality of human behavior, how to apply psychology in business decision-making, and the challenges mid-sized businesses face in profit optimization, succession planning, and return-to-office policies.
From fractional leadership to employee retention strategies, this episode is packed with actionable insights for business leaders looking to drive sustainable growth.
2025-02-2446 minThe Chat - Conversations with Leaders of Marketing and SalesThe Chat with Ellza Malok - The Psychology of MarketingMarketing is No Longer About JustBeing Loud - It’s About Being First and Being RightIn today’s digital world, buyers are more informed than ever before. Theyresearch, compare, and consult peers long before they even engage with a brand.This shift has completely redefined marketing and sales strategies. On TheChat podcast, we had the pleasure of speaking with Ellza Malok,founder and chair of the Blue Monarch Group (BMG), who sharedgroundbreaking insights on buyer psychology, the power of speed to lead, andwhy marketing is shifting from ego-driven to empathy-driven strategies.From her...
2025-02-1443 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Ellza Malok and The Psychology of MarketingMarketing is No Longer About Just Being Loud—It’s About Being First and Being Right
In today’s digital world, buyers are more informed than ever before. They research, compare, and consult peers long before they even engage with a brand. This shift has completely redefined marketing and sales strategies. On The Chat podcast, we had the pleasure of speaking with Ellza Malok, founder and chair of the Blue Monarch Group (BMG), who shared groundbreaking insights on buyer psychology, the power of speed to lead, and why marketing is shifting from ego-driven to empathy-driven strategies.
From...
2025-02-1343 min
The Chat - Conversations with Leaders of Marketing and SalesThe Power of Purpose in Business
In this episode of The Chat, Terry sits down with Jeff
Bogensberger, CEO & founder of The Laughing Otter, a platform that
fuses entertainment, social impact, and blockchain to spread positivity. Jeff
shares his journey of building a brand dedicated to counterbalancing negativity
in the world, his approach to marketing, and how he’s leveraging tech and
partnerships to create a thriving, purpose-driven business.
🔹
Key Themes Discussed:
The inspiration behind The Laughing Otter 🦦
Social impact & entrepreneurship 🌍
How businesses can align purpose with profit 💡
The role of entertainment & community in social change 🎭
Innovative go-to-market strategies for startups 🚀
The...
2025-02-0455 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - The Power of Purpose in BusinessIn this episode of The Chat, Terry sits down with Jeff Bogensberger, CEO & founder of The Laughing Otter, a platform that fuses entertainment, social impact, and blockchain to spread positivity. Jeff shares his journey of building a brand dedicated to counterbalancing negativity in the world, his approach to marketing, and how he’s leveraging tech and partnerships to create a thriving, purpose-driven business.
🔹 Key Themes Discussed:
The inspiration behind The Laughing Otter 🦦
Social impact & entrepreneurship 🌍
How businesses can align purpose with profit 💡
The role of entertainment & community in social change 🎭
Innovative go-to-market strategies for startups 🚀
The intersection of bloc...
2025-02-0455 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Exit Ready with Justin BuntIn this episode of The Chat, host Terry Wilson sits down with Justin Bunt, a business exit specialist with MMJ Business Sales and Acquisitions. With over 20 years of experience across industries like digital marketing and corporate catering, Justin has helped countless business owners prepare for successful exits. They discuss key strategies for selling a business, common mistakes owners make, and how to maximize exit value.
https://www.chatmetrics.com/podcast/
https://www.linkedin.com/in/justinbunt/
2025-01-3051 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Exit Ready with Justin BuntIn this episode of The Chat, host Terry Wilson sits down with Justin Bunt, a business exit specialist with MMJ Business Sales and Acquisitions. With over 20 years of experience across industries like digital marketing and corporate catering, Justin has helped countless business owners prepare for successful exits. They discuss key strategies for selling a business, common mistakes owners make, and how to maximize exit value.
https://www.chatmetrics.com/podcast/
https://www.linkedin.com/in/justinbunt/
2025-01-3051 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Content for Marketing P3: Promoting, Monitoring and Multiplying your ContentContent for Marketing.
This was a long conversation so we broke it up into three parts:
Part 1: Audience, Personas and Story Telling
Part 2: Optimizing for Search Engines
Part 3: Promoting, Monitoring and Multiplying your Content
2025-01-2214 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Content for Marketing P2 - Optimizing for Search Engines🎙️ The Chat - Content for Marketing: Part 2 - Optimizing for Search
Engines
Welcome to another episode of The Chat! In this insightful
conversation, Terry and Pal dive deep into search engine optimization
(SEO) and how to optimize your content to improve discoverability and
drive inbound success. 🚀
In this episode, you'll learn:
✅
The importance of keyword research and how to find the right topics for your
audience.
✅
Tips for writing authentic, high-quality content that resonates with readers
AND search engines.
✅
Why headings, multimedia, and internal links are essential for SEO.
✅
Common SEO misconceptions...
2025-01-1914 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Content for Marketing P2 Optimizing for Search EnginesContent for Marketing.
This was a long conversation so we broke it up into three parts:
Part 2: Optimizing for Search Engines
2025-01-1614 minThe Chat - Conversations with Leaders of Marketing and SalesThe Chat - Content for MarketingContent for Marketing.
This was a long conversation so we broke it up into three parts:
Part 1: Audience, Personas and Story Telling
Part 2: Optimizing for Search Engines
Part 3: Promoting, Monitoring and Multiplying your Content
2025-01-1217 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Content for Marketing P.1 Audience, Personas and Story TellingContent for Marketing.
This was a long conversation so we broke it up into three parts:
Part 1: Audience, Personas and Story Telling
Part 2: Optimizing for Search Engines
Part 3: Promoting, Monitoring and Multiplying your Content
2025-01-0917 min
The Chat - Conversations with Leaders of Marketing and SalesMarketing for Social MediaDiscover the future of social media marketing in this engaging episode of The Chat! Join Terry and Pal as they break down the strategies shaping the digital landscape, from the dominance of mobile-first platforms to the explosive growth of short-form video content. Learn how to define clear marketing objectives, craft compelling content strategies, and build authentic community connections that resonate with your audience.
We’ll explore:
The rise of TikTok, YouTube Shorts, and Instagram Stories.
Why mobile devices are the cornerstone of social media success.
How to balance educational and promotional content with the 80/20 rule.
The ro...
2025-01-0544 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Marketing for Social MediaUnlock the hidden power of social media marketing.
Discover the widely known but often forgotten content creation process that industry insiders use to generate massive amounts of engaging content in record time.
This episode dives deep into the strategies that separate the amateurs from the pros, revealing how to craft compelling narratives that resonate with your audience, drive engagement, and boost conversions.
Learn how to stay ahead of the curve, maximize your ROI with limited resources, and transform your social media presence from a time-sink to a powerhouse of lead generation and brand...
2024-12-3044 min
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Phillip Swan and the Dawn of AIIn this episode of The Chat, host Terry speaks with Phillip Swan, Chief Product Officer at AI Solutions Group, about the transformative impact of AI on industries and business strategies.
Phillip shares insights on using AI to solve "migraine-level" business problems, emphasizing responsible AI adoption in areas like safety, operational efficiency, and customer-centric innovation.
They discuss AI’s rapid evolution, the future of AGI, and the disruptive potential for industries like CRM, while highlighting the importance of ethical considerations, change management, and simplicity in implementation.
Packed with practical advice and visionary predictions, this ep...
2024-12-111h 04
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Phillip Swan and the Dawn of AIIn this episode of The Chat, host Terry speaks with Phillip Swan, Chief Product Officer at AI Solutions Group, about the transformative impact of AI on industries and business strategies. Phillip shares insights on using AI to solve "migraine-level" business problems, emphasizing responsible AI adoption in areas like safety, operational efficiency, and customer-centric innovation. They discuss AI’s rapid evolution, the future of AGI, and the disruptive potential for industries like CRM, while highlighting the importance of ethical considerations, change management, and simplicity in implementation. Packed with practical advice and visionary predictions, this episode is a must-listen for leaders na...
2024-12-051h 04
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Closing Deals with Gavin TyeIn this episode of The Chat, Gavin Tye talks about the importance of "Sales Market Fit" - And how it is crucial to get this right if you want to close all your winnable deals.
2024-12-031h 21
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Gavin Tye and Sales Market FitClosing Deals with Gavin Tye Using "Sales Market Fit".
Gavin chats with Terry about his "aha" moment in becoming a successful enterprise seller and how Leonardo built a 16-million-person waitlist.
2024-11-261h 21
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Monique OlanHey everyone, Terry here! I had the incredible opportunity to sit down with Monique Olan, a true marketing ops powerhouse, on the latest episode of “The Chat” podcast.
Monique shared so much valuable wisdom on the future of demand generation and how to position your brand for success in 2024 and beyond. I want to dive into some of the key takeaways from our conversation, so let’s jump right in!
2024-11-221h 20
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Monique OlanHey everyone, Terry here! I had the incredible opportunity to sit down with Monique Olan, a true marketing ops powerhouse, on the latest episode of “The Chat” podcast.
Monique shared so much valuable wisdom on the future of demand generation and how to position your brand for success in 2024 and beyond. I want to dive into some of the key takeaways from our conversation, so let’s jump right in!
2024-11-221h 20
The Chat - Conversations with Leaders of Marketing and SalesThe Chat - Digital Marketing for MarketersThe Digital Marketing for Marketers Toolkit.
Today, marketers must use digital marketing. It’s become a ticket to the game. As a marketer, you need to understand many aspects of online marketing.
Terry and Pal talk about Digital Marketing for Marketers.
It will give actionable insights and strategies that marketers can use to take their campaigns to the next level.
2024-08-2049 minThe Chat - Conversations with Leaders of Marketing and SalesDigital Marketing for MarketersThe Digital Marketing for Marketers Toolkit.
Today, marketers must use digital marketing. It’s become a ticket to the game. As a marketer, you need to understand many aspects of online marketing.
Terry and Pal talk about Digital Marketing for Marketers.
It will give actionable insights and strategies that marketers can use to take their campaigns to the next level.
2024-07-0949 min