Shows
The Chat - Conversations with Marketing and Sales LeadersScaling without Sinking - James Hanzimanolis (Part 2/2)Sales Development, LinkedIn Growth Strategy, and Selling Without Selling Out
In this episode, we dive deep into sales development and how sales professionals can use LinkedIn for business and content creation to scale without relying on traditional cold calling or pushy tactics.
💡 Key Topics Covered:
✅ The Rep-to-Leader Pipeline
James explains why sales reps shouldn’t wait to “become someone” before building their brand. His LinkedIn marketing for business approach helped him attract leads, clients, and job offers - without cold outreach.
✅ LinkedIn Lead Generation for Tech Sales
This is a LinkedIn growth guide fo...2025-07-2828 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Content-Led GrowthFrom Cold Calls to Calendars on Fire with James Hanzimanolis
Guest: James Hanzimanolis - Outbound pro turned content-led sales strategist and author of Savage Outbound
Host: Terry Wilson - Co-founder at Chat Metrics, Host of The Chat
🔥 Episode Overview:
James Hanzimanolis went from running a high-intensity outbound agency to building a scalable, inbound sales engine powered by content – and it all started with a cold call to Seth Godin.
In this episode, James unpacks how that one conversation transformed his entire approach to sales and pipeline building. He sh...2025-07-1020 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Why B2B Growth FailsWhy B2B Growth Fails Without Sales, Marketing & Product Alignment
Episode Description:
In this episode of The Chat, we sit down with Rusty Stapp - fractional CRO, sales strategist, and B2B revenue leader with 25+ years of experience driving growth across sales, marketing, and product. Rusty makes the case for why silos between these core teams are one of the biggest threats to B2B success today - and what to do about it.
We dive into how the buyer journey has evolved, why the old handoff model between departments no longer works, and...2025-06-021h 16
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Juliana Pereira Breaking the B2B Marketing Myth: What Consumer Brands Teach B2B MarketersWhat if everything you’ve been taught about B2B marketing is… wrong?
In this episode of The Chat, we sit down with Juliana Pereira, a B2C-turned-B2B growth leader who’s built revenue engines at some of the fastest-scaling SaaS companies. She breaks down what B2B marketers can steal from the DTC playbook - and how applying consumer marketing tactics to the B2B funnel can dramatically accelerate results.
We cover everything from attribution myths and sales/marketing alignment to pipeline velocity, SDR strategy, and the real KPIs that matter.
You’ll...2025-04-151h 26
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Ellza Malok pt5 Building Trust in the Digital Age🎧 Episode Title: Building Trust in the Digital Age with Ellza Malok
Description:
If you're a marketing leader constantly fighting to hit pipeline targets, defend your budget, and prove ROI to skeptical execs - this episode will feel like therapy.
In this conversation, Ellza Malok and Terry Wilson go deep into the real reasons high-intent buyers bounce... and why trust is quietly becoming your biggest competitive advantage.
You'll discover:
Why 96% of prospects drop off the moment you ask for an email
How over-relying on internal data is killing your conversion strategy
Why human conne...2025-03-2426 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Ellza Malok (Part 4) The Human Touch in Business: Balancing Technology and EmpathyIn this episode, Ellza Malok shares her unique perspective on the intersection of technology, psychology, and business leadership. She explores how companies can leverage AI and automation while maintaining human connection and why empathy remains a competitive advantage in today's digital landscape.
From her experiences growing up in Kosovo to her career in data science and marketing, Ellza’s journey offers deep insights into how businesses can build more meaningful, people-first experiences.
2025-03-2021 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat: Why Fast Live Chat Response Time Matters for B2B🎙 The Chat: Why Fast Live Chat Response Time Matters for B2B
Ever been hit with a chatbot demanding your email before you can even ask a question? 🤨 You’re not alone - and it might be costing businesses more than they realize.
In this episode, Andy and Tahlia dive deep into the do’s and don’ts of chatbot design, uncovering why prioritizing trust over transactions leads to higher engagement, better leads, and stronger customer relationships. They explore:
✅ Why asking for an email too soon kills trust and conversions
✅ The "Value-First" approach that mak...2025-03-1315 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat with Ellza Malok pt3 - Understanding Customer Behavior & Speed to Lead🎙 Episode Title: Understanding Customer Behavior & Speed to Lead
🗣 Guest: Ellza Malok
🎧 Host: Terry Wilson
📅 Series: Part 3 of the conversation with Ellza Malok
🔹 Key Topics Covered:
1️⃣ Data Overload: How to Identify What Really Matters
2️⃣ The Science of Gut Feelings & Decision-Making
3️⃣ The Hidden Power of Anomalies in Data
4️⃣ Fast Decision-Making vs. Rigorous Research
5️⃣ Speed to Lead: Why Fast Responses Matter in Marketing
“Marketing needs the same lesson as sales: it’s better to get the no.” Ellza Mallok
6️⃣ Marketing & Sales Alignment for Better Results
h...2025-03-0315 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Ellza Malok Pt2 - The Phsychology of GrowthIn this episode of The Chat, we continue our deep dive with Ellza Malok on how behavioral science is transforming marketing, leadership, and business strategy.
We discuss the predictable irrationality of human behavior, how to apply psychology in business decision-making, and the challenges mid-sized businesses face in profit optimization, succession planning, and return-to-office policies.
From fractional leadership to employee retention strategies, this episode is packed with actionable insights for business leaders looking to drive sustainable growth.
2025-02-2446 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Ellza Malok and The Psychology of MarketingMarketing is No Longer About Just Being Loud—It’s About Being First and Being Right
In today’s digital world, buyers are more informed than ever before. They research, compare, and consult peers long before they even engage with a brand. This shift has completely redefined marketing and sales strategies. On The Chat podcast, we had the pleasure of speaking with Ellza Malok, founder and chair of the Blue Monarch Group (BMG), who shared groundbreaking insights on buyer psychology, the power of speed to lead, and why marketing is shifting from ego-driven to empathy-driven strategies.
From...2025-02-1343 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - The Power of Purpose in BusinessIn this episode of The Chat, Terry sits down with Jeff Bogensberger, CEO & founder of The Laughing Otter, a platform that fuses entertainment, social impact, and blockchain to spread positivity. Jeff shares his journey of building a brand dedicated to counterbalancing negativity in the world, his approach to marketing, and how he’s leveraging tech and partnerships to create a thriving, purpose-driven business.
🔹 Key Themes Discussed:
The inspiration behind The Laughing Otter 🦦
Social impact & entrepreneurship 🌍
How businesses can align purpose with profit 💡
The role of entertainment & community in social change 🎭
Innovative go-to-market strategies for startups 🚀
The intersection of bloc...2025-02-0455 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Exit Ready with Justin BuntIn this episode of The Chat, host Terry Wilson sits down with Justin Bunt, a business exit specialist with MMJ Business Sales and Acquisitions. With over 20 years of experience across industries like digital marketing and corporate catering, Justin has helped countless business owners prepare for successful exits. They discuss key strategies for selling a business, common mistakes owners make, and how to maximize exit value.
https://www.chatmetrics.com/podcast/
https://www.linkedin.com/in/justinbunt/
2025-01-3051 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Content for Marketing P3: Promoting, Monitoring and Multiplying your ContentContent for Marketing.
This was a long conversation so we broke it up into three parts:
Part 1: Audience, Personas and Story Telling
Part 2: Optimizing for Search Engines
Part 3: Promoting, Monitoring and Multiplying your Content
2025-01-2214 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Content for Marketing P2 Optimizing for Search EnginesContent for Marketing.
This was a long conversation so we broke it up into three parts:
Part 2: Optimizing for Search Engines
2025-01-1614 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Content for Marketing P.1 Audience, Personas and Story TellingContent for Marketing.
This was a long conversation so we broke it up into three parts:
Part 1: Audience, Personas and Story Telling
Part 2: Optimizing for Search Engines
Part 3: Promoting, Monitoring and Multiplying your Content
2025-01-0917 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Marketing for Social MediaUnlock the hidden power of social media marketing.
Discover the widely known but often forgotten content creation process that industry insiders use to generate massive amounts of engaging content in record time.
This episode dives deep into the strategies that separate the amateurs from the pros, revealing how to craft compelling narratives that resonate with your audience, drive engagement, and boost conversions.
Learn how to stay ahead of the curve, maximize your ROI with limited resources, and transform your social media presence from a time-sink to a powerhouse of lead generation and brand...2024-12-3044 min
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Phillip Swan and the Dawn of AIIn this episode of The Chat, host Terry speaks with Phillip Swan, Chief Product Officer at AI Solutions Group, about the transformative impact of AI on industries and business strategies. Phillip shares insights on using AI to solve "migraine-level" business problems, emphasizing responsible AI adoption in areas like safety, operational efficiency, and customer-centric innovation. They discuss AI’s rapid evolution, the future of AGI, and the disruptive potential for industries like CRM, while highlighting the importance of ethical considerations, change management, and simplicity in implementation. Packed with practical advice and visionary predictions, this episode is a must-listen for leaders na...2024-12-051h 04
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Gavin Tye and Sales Market FitClosing Deals with Gavin Tye Using "Sales Market Fit".
Gavin chats with Terry about his "aha" moment in becoming a successful enterprise seller and how Leonardo built a 16-million-person waitlist.
2024-11-261h 21
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Monique OlanHey everyone, Terry here! I had the incredible opportunity to sit down with Monique Olan, a true marketing ops powerhouse, on the latest episode of “The Chat” podcast.
Monique shared so much valuable wisdom on the future of demand generation and how to position your brand for success in 2024 and beyond. I want to dive into some of the key takeaways from our conversation, so let’s jump right in!
2024-11-221h 20
The Chat - Conversations with Marketing and Sales LeadersThe Chat - Digital Marketing for MarketersThe Digital Marketing for Marketers Toolkit.
Today, marketers must use digital marketing. It’s become a ticket to the game. As a marketer, you need to understand many aspects of online marketing.
Terry and Pal talk about Digital Marketing for Marketers.
It will give actionable insights and strategies that marketers can use to take their campaigns to the next level.
2024-08-2049 min