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Zuddl
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The Animalz Content Marketing Podcast
Aditya Vempaty (MoEngage) on Borrowed Authority: Partnerships That Multiply Reach
Enterprise content only works when people see it. In this episode, Aditya Vempaty, VP of Marketing at MoEngage, shows you how to build content that spreads and brings in revenue.He starts every project with customer calls. Their words turn into clear messages and sharp ideas. His team builds content “with distribution in mind,” leverages customer research as a non-negotiable input, and uses “borrowed authority” from partners and customers to widen reach. They delete dead posts, keep the few that pull traffic, and rebuild tight topic clusters that tie straight to revenue.
2025-06-24
49 min
The Exit Five CMO Podcast (Hosted by Dave Gerhardt)
The B2B Event Playbook: Building Revenue-Driving Events in 2025
#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.Dave, Stephanie, and Kristina cover:The key metrics to track to prove event ROI in 2025How to get executive and stakeholder buy-in for your event strategyWhat’s work...
2025-03-13
56 min
Events: demystified Podcast
164: Exploring AI Innovations in Event Technology - Live from IMEX America '24 with Anca Platon Trifan
In this episode of the Events Demystified Podcast, recorded live at the IMEX America trade show, host Anca Trifan dives into interviews with various tech companies about their AI innovations and integrations in event technologies. Youtube Video: https://youtu.be/YOPgNl2lJ2w?si=VsZJQlG5fgFHFJq1 The episode highlights the distinction between essential AI features and those that are more superficial. It also explores the importance of wellness with activations focused on mental and physical fitness at the event. Various companies share insights on how AI and machine learning...
2024-10-25
33 min
Demand Generation Club Podcast
Ketan Pandit - Zuddl
In this episode of the Demand Generation Club Podcast, Franco Caporale interviews Ketan Pandit, head of marketing at Zuddl, discussing the evolving B2B marketing landscape and the pivotal role of events in lead generation. Ketan shares his journey to his current role, highlighting the dynamic nature of B2B marketing. He recommends a tech stack including G2, SEMrush, Google Analytics, HubSpot, Salesforce, and Zuddl for demand generation. They delve into pandemic-driven changes in event dynamics and offer advice on crafting effective event strategies.
2024-03-06
20 min
The Chill Hour with Deepak Pareek
Masterclass on AI, ChatGPT, & UX Design by Ansh Mehra | The Chill Hour Ep. 33
On episode 33 of The Chill Hour, we have Ansh Mehra, a UX designer and a product marketer at Zuddl. He also does YouTube and Instagram where he teaches UX Design. In this episode, we explore the concepts of UI/UX design, delve into the UX of Instagram, examine Instagram's strategies to retain users, discuss the role of ChatGPT, and its potential impact on jobs, and receive valuable advice from Ansh to brands regarding UX design. So sit back, relax, and enjoy this super informative yet chill conversation between Deepak and Ansh. Timestamp: 00:00 Episode Intro 01:54 YouTube over Instagram 02:29 9-5 job...
2023-12-22
1h 08
Backstage with Zuddl
Ashley Mauras and Jason Widup discuss the evolution of B2B events with Nick Bennett
Episode highlights: How are events pivoting to an attendee-centric approach? Time: The new currency in event planning and execution The hidden ROI of events: Beyond numbers and into relationships
2023-10-27
16 min
Futurense - Talent First
Unlocking Your Future: Ansh Mehra on AI's Job Revolution, UI/UX Career, & YouTube vs. Instagram - Ep:31
Welcome to another exciting episode of Talent First! In this episode, we have the privilege of hosting Ansh Mehra, a visionary AI enthusiast, and innovator who currently serves as an AI consultant and product marketer at Zuddl. In this podcast, you'll learn about: The AI Revolution: Ansh discusses the transformative power of AI and how it's reshaping industries and job markets. Is AI a job killer or a creator of new opportunities? Find out. Specialists vs. Generalists Conundrum: Ansh's Take on Thriving in the Startup Ecosystem. Discover Why He Swears by the Startup Adventure! YouTube vs. Instagram: Ansh delves...
2023-10-10
41 min
Backstage with Zuddl
Duda’s Anton on influencer marketing in the B2B world
Influencer Marketing’s place in a B2B marketing context Building an influencer marketing program for B2B companies Measuring ROI from an influencer marketing program
2023-09-06
15 min
Backstage with Zuddl
Sysdig’s Sharyn on the evolution of event marketing and event tech
Episode highlights: How event technology has transformed event marketing Tactical tips for event marketers starting off Live vs on-Demand
2023-08-30
15 min
Backstage with Zuddl
Paddle’s Kimberly on mastering your event budget
Episode Highlights How to think about building the best event your budget can buy Levers that will help you stretch each dollar further What to spend on, and what not to spend on!
2023-08-22
20 min
Backstage with Zuddl
Cloudsmith’s Hillary on running successful virtual conferences
Episode Highlights: Coming up with event content that resonates with your audience How to perfect your conference by looking at event analytics Actionable tips to engage a specialize attendee set
2023-08-02
18 min
Backstage with Zuddl
Sprinto’s Aarthisri on running webinars that work
Key Takeaways: The evolution of webinars Defining success metrics for B2B webinars Common webinar promotion mistakes Delivering a branded experience from the first touchpoint
2023-07-13
24 min
Pragyaan
Mastering AI, Overcoming Anxiety, and Finding Your Purpose: A Powerful Conversation with Ansh Mehra
Join us on the third episode of Pragyaan as our host, Pragya, engages in a conversation with Ansh Mehra, an esteemed AI consultant and product marketer. Together, they delve into the profound impact of AI on job landscapes, discuss the essential skills required for success in an AI-driven future, and navigate the intricate process of making informed career decisions. Ansh Mehra, a leading authority in artificial intelligence, design, and technology, currently serves as an AI consultant and product marketer at Zuddl. In this podcast, Pragya and Ansh delve into...
2023-06-30
1h 02
Backstage with Zuddl
Partnership Leaders’ Asher on the role of events in communities
In this episode, we sit down with Asher Mathew, CEO & co-founder of Partnership Leaders, to discuss the important role that events play in building and strengthening communities. We explore the various ways in which events can bring people together, create meaningful connections, and foster a sense of belonging among community members.
2023-03-24
10 min
Backstage with Zuddl
Explori’s Alex Temple on designing feedback loops for B2B events
Tune in to discover actionable tips to design feedback loops for your B2B events and webinars in this super-insightful chat between Alex Temple (Senior Corporate Relations Manager, Explori) and Ketan Pandit (Head of Marketing, Zuddl) Key takeaways: Essential points your after-event survey should cover Event metrics you should track Does event feedback have a shelf life?
2023-03-01
28 min
Backstage with Zuddl
Vanta's Kelsey Taylor on mapping events to your marketing funnel
As events have evolved from simple gatherings to complex, agenda-driven programs, B2B marketers are looking for ways to optimize event spends and increase ROI. But with so many options available, it can be difficult to know which format is right for your event. In this episode, we're excited to have Kelsey Taylor, Senior Event Marketer at Vanta, and Ketan Pandit, Head of Marketing at Zuddl, joining us to discuss how to map events to your marketing funnel.
2023-01-24
40 min
Backstage with Zuddl
The Future of B2B Events in 2023
In this episode, Bharath Varma, CEO & Co-founder, Zuddl, and Ketan Pandit, Head of Marketing, Zuddl discuss findings from our industry report on event trends in 2022 and 2023. This is a must-listen for B2B event marketers!
2023-01-11
46 min
Dostcast
How To Use AI To Make Money w/ Ansh Mehra | Dostcast 168
Subscribe to Vinamre's Newsletter, The Dark Arts- https://www.getrevue.co/profile/vinamrekasanaa?via=twitter-profile Ansh Mehra is a UX designer and storyteller at Zuddl. He also does YouTube and Instagram where he teaches UX Design for free. In this podcast, ▸ Vinamre and Ansh talk about life-changing AI tools - ChatGPT, Midjourney, Stable Diffusion ▸ How AI will make humans immortal? You can follow Ansh on: YouTube: https://youtube.com/@AnshMehraUX Instagram: https://instagram.com/anshmehra.work?igshid=MDM4ZDc5MmU= Timestamps: 0:00 Intro 0:31 Why ChatGPT...
2023-01-03
1h 22
Backstage with Zuddl
Interprefy’s Oddmund Braaten and Richard Schiller on multilingual events
In this episode, we hear Bharath Varma (CEO and Co-founder, Zuddl), in conversation with Oddmund Braaten (CEO, Interprefy) and Richard Schiller, (Senior Product Manager, Interprefy). They cover everything from the importance of multilingual events to engagement and current tech stacks that efficiently run a smooth event!
2022-10-26
41 min
Cost to Company by The Ken
The Prisoner's Dilemma of Unlimited Leaves
Myntra announced unlimited wellness leave. So did Meesho. So did Gojek. Netflix brought its global unlimited leave policy to India. Makemytrip announced uncapped leaves. As did Inmobi. A number of smaller startups like Nova Benefits, Pega Systems, Zuddl, have all announced unlimited leaves. Even The Ken has an unlimited leave policy.And you would think that in the middle of the Great Resignation, startups that are giving unlimited leave would see the number of leaves taken go up. You would think that in an economy of people starved of rest, employees would take all the opportunities they’re...
2022-10-04
11 min
Cost to Company
The Prisoner's Dilemma of Unlimited Leaves
Myntra announced unlimited wellness leave. So did Meesho. So did Gojek. Netflix brought its global unlimited leave policy to India. Makemytrip announced uncapped leaves. As did Inmobi. A number of smaller startups like Nova Benefits, Pega Systems, Zuddl, have all announced unlimited leaves. Even The Ken has an unlimited leave policy.And you would think that in the middle of the Great Resignation, startups that are giving unlimited leave would see the number of leaves taken go up. You would think that in an economy of people starved of rest, employees would take all the opportunities t...
2022-10-04
35 min
Backstage with Zuddl
Taggbox’s Neeraj and Zuddl's Bharath on tracking user engagement in hybrid events
What’s the best way to gauge the success of your hybrid event? How do you know if your attendees were engaged across sessions? The answer lies in the data. Listen to this podcast to find out exactly what you need to analyze in order to measure engagement in your upcoming hybrid event.
2022-09-02
18 min
Backstage with Zuddl
Robocorp’s Dave Dabbah shares key learnings and insights from his marketing journey
Dave Dabbah is a seasoned marketer who believes in the power of carefully crafted storytelling: delivering the right message to customers at the right time, and connecting those messages to a company's business mission is crucial in developing highly successful brands. In this conversation, he talks about his passion for marketing and shares thought-provoking insights into the field.
2022-08-18
16 min
Backstage with Zuddl
Jared from RevGenius on the role of communities in a remote business world
In a world where most of us are working out of our homes, it may seem difficult to imagine an environment where we can get together with industry peers, share learnings and seek or give advice. Jared Robin, co-founder of RevGenius, tells us how communities are being leveraged to meet these business needs and much more.
2022-07-15
28 min
Backstage with Zuddl
Zuddl’s Madhav talks all things employee engagement and culture
With the pivot to remote working here to stay, there’s one question on every company leader’s mind: how do I effectively engage with my employees? Zuddl's Strategic Advisor and General Manager (EMEA), Madhav Vamsi, shares his seasoned perspective in this episode.
2022-06-16
41 min
Backstage with Zuddl
MKT1’s Emily Kramer and Zuddl’s Ketan Pandit on scaling marketing teams using the fuel & engine concept
Creating a marketing function can seem like a daunting task, but the key to success lies in your approach. If you’re currently looking to build or scale your marketing function, this episode is a must-listen. Two industry experts, Emily Kramer (Co-founder, MKT1) and Ketan Pandit (Head of Marketing, Zuddl) discuss how creating an efficient marketing function only needs the right combination of a fuel and engine.
2022-05-26
34 min
Backstage with Zuddl
Our Theatre Collective’s Vivek Vijayakumaran on how the show went on
For a performance art such as live theatre, a pandemic is the worst thing that can happen. But instead of closing the curtains on his theatre space, Vivek kept it alive by continuing to create through uncertainty. Listen to this podcast to find out how!
2022-05-12
31 min
Backstage with Zuddl
Decoding wellness with Arvind Krishnan from The Fuller Life
Wellbeing has become an important aspect of our lives. But how did it get here? And how have remote work and post-pandemic developments shaped the way we define wellness today? Arvind Krishnan, CEO & founder of The Fuller Life gives us the answers.
2022-04-28
39 min
Backstage with Zuddl
ETP’s BJ Singh and Zuddl’s Vedha Sayyaparaju on the success mantra for events in 2022
Earlier this year, Zuddl hosted a fireside chat on ‘Virtual and Hybrid Events - Success Mantra for 2022?’. The conversation between BJ Singh - President, ETP and Vedha Sayyaparaju, CTO & Co-founder, Zuddl gave us some eye-opening insights into how the event world is evolving. In this episode, we’ve handpicked the highlights from this conversation so you can listen, learn and apply these pointers into your event plan in 2022.
2022-04-13
29 min
Backstage with Zuddl
Navi’s Ashwin S Prasad on the role of the virtual realm in recruitment
Ashwin S Prasad, who leads talent acquisition for Operations (non-technical) at Navi, shares his journey of finding talent through the pandemic and offers a window into virtual hiring.
2022-03-25
24 min
Understanding VC
UVC: Swapna Gupta from Qualcomm Ventures India on the fund's consistent success in India, their QWEIN initiative to overcome gender disparities, and changing trends in the Indian startup ecosystem
In this episode, you will learn:Swapna's journey towards becoming a VC, and how her culture, upbringing, and work experience influenced the processHow is Qualcomm any different from other corporate VCs in the industry? How does their portfolio thesis set them apart?Qualcomm's fulfilling journey with MapMyIndia, culminating in its stellar IPO performanceHow should founders practice prudence while utilizing capital, and intangible resources? An illustration of ShadowfaxWhy is Qualcomm particularly interested in logistics and supply chain startups? How can better infrastructure fully tap this sector's potential in India?What is Qualcomm Women Entrepreneurs India Network? How does it...
2022-02-07
32 min
Understanding VC
UVC: Swapna Gupta from Qualcomm Ventures India on the fund's consistent success in India, their QWEIN initiative to overcome gender disparities, and the changing trends in the Indian startup market
In this episode, you will learn:Swapna's journey towards becoming a VC, and how her culture, upbringing, and work experience influenced the process.Why "you can't take your next trip without Qualcomm."How is Qualcomm any different from other corporate VCs in the industry? How does their portfolio thesis set them apart?Qualcomm's fulfilling journey with MapMyIndia, culminating in its stellar IPO performance.How should founders practice prudence while utilizing capital, and intangible resources? An illustration of Shadowfax.Why is Qualcomm particularly interested in logistics and supply chain startups? How can better infrastructure fully tap this sector's potential...
2022-01-24
33 min
The Road Ahead
Why Do Virtual Platforms Matter?-Episode 48
Why do virtual platforms matter? Les Goldberg talks with Zuddl Founder Vedha Sayyaparaju and President of ETP North America BJ Singh to hear their thoughts.
2021-08-06
22 min