Shows
Digital Marketing TodayEmbracing Innovation: Virtual Influencers, AR, and Advanced Analytics in Marketing Digital Marketing Today Podcast Digital Marketing Today Podcast Welcome to Digital Marketing Today, the podcast that keeps you at the forefront of digital marketing innovations. In this episode, we dive into the latest techniques redefining the digital marketing landscape, with a focus on three groundbreaking trends: virtual influencers, augmented reality (AR) in marketing, and advanced analytics platforms. Virtual Influencers: Revolutionizing Brand Messaging Virtual influencers are gaining traction as brands explore new ways to exert control over their messaging. These digital personas allow for precise audience targeting and are particularly appealing in the gaming...2025-02-2005 min
Velocity Sellers Podcast#53 - Unlocking E-Commerce Success with Ryan Yamamoto: Mastering Omni-Channel Marketing, AI-Driven Innovations, and the Future of Digital Advertising StrategiesEver wondered how to dominate the e-commerce landscape with omni-channel marketing? Join us on the Velocity Sellers Podcast where we promise to unlock the secrets to boosting your brand's presence across major platforms with Ryan Yamamoto, a senior manager of commerce at Tinuiti. With Ryan's expert insights, we navigate the complexities of multi-channel marketing strategies and how Tinuiti optimizes its approach across various verticals, like Consumer Packaged Goods (CPG) and Softline products. Discover how major retailers like Amazon, Walmart, and Target play crucial roles, and explore emerging opportunities like in-store advertising at Whole Foods and leveraging Kroger's da...2024-12-1659 min
Confessions of a B2B EntrepreneurJesse Pujji Reveals How He’s Building His HoldCo (Gateway X)Jesse Pujji LinkedInJesse Pujji TwitterAndrew Warner LinkedInAndrew Warner TwitterTinuiti x Ampush websiteGateway X websiteGrowth Assistant websiteBootstrapped Giants podcast and newsletterCheck out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcastsConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson...2024-08-0133 min
Podcast Advertising PlaybookA Discussion of Programmatic Ads at SXSWThis final episode of our live at SXSW series isn’t one you’ll want to miss. First, Heather is joined by Mattia Verzella from Spreaker, where the two discuss:
Concerns with programmatic ads
Why programmatic ads allow you to scale
The importance of transparency
Advancements in technology and what this means for podcast advertising
Finally, Lindsey Jara Wald and Shweta Nalawade from Tinuiti round out our SXSW conversations by discussing:
The advantages of having everything in-house
Podcast ads as middle-of-funnel marketing
Running an advertising campaign that isn’t just podcast ads
...2024-04-1738 min
The Fivetran Data PodcastEp 3: Taming data chaos in digital advertising | TinuitiModern marketing is constantly growing in complexity due to new technology, privacy requirements and analytics opportunities. That’s why the right data integration tools are essential to all of today’s digital marketing endeavors.
Lakshmi Ramesh, Vice President of Data Services at Tinuiti, which services brands like Rite Aid, Nestle, and Instacart, joins us to talk about her work at the intersection of tech, data and marketing. We discuss how the company manages the data from hundreds of platforms to serve both clients and internal teams.
Read the full show notes at www.fivetran.com/podcast.2024-02-2920 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthM&A As A Marketing Strategy -- -- Nii Ahene // TinuitiNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy Show NotesConnect With:Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...2024-01-1818 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthM&A As A Marketing Strategy -- -- Nii Ahene // TinuitiNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy Show NotesConnect With:Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...2024-01-1818 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMarTech Strategy In A Nutshell -- Nii Ahene // TinuitiNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers are left with a critical challenge: to understand true incrementality and the actual value of their investments. Today, Nii discusses martech strategy in a nutshell. Show NotesConnect With:Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Po...2024-01-1718 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMarTech Strategy In A Nutshell -- Nii Ahene // TinuitiNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers are left with a critical challenge: to understand true incrementality and the actual value of their investments. Today, Nii discusses martech strategy in a nutshell. Show NotesConnect With:Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Po...2024-01-1718 min
Agentic ShiftJesse Pujji, Co-Founder of Ampush and Gateway XIn this episode of the Agentic Shift podcast, we talk to Jesse Pujii, co-founder of Ampush and Gateway X, and the first person to be on two episodes of this podcast. Jesse tells us about the long and twisted path he took to eventually selling Ampush to Tinuiti, including several different business pivots, taking minority investment from Red Ventures, firing himself as CEO, hiring and then firing an investment banker, and working through the most challenging negotiating points to get the final deal done. He also shares what he’s been doing post-acquisition. Enjoy the show.
2023-12-2139 min
How to Get an Analytics JobGreensboro College Guest Lecture: 8 Month Follow Up with Digital Data Analyst Justin MillerSend us a textWant to break into the analytics industry or land a promotion? Apply for my career services program here: https://learn.silvertoneanalytics.com/career-services/In this podcast episode we catch up with Justin Miller who landed an analytics job earlier this year as a Digital Data Analyst at Tinuiti. He has dug a lot deeper into data over the last 8 months and has some great insights for the Greensboro College Analytics Minor students. Welcome to my channel! My name is John David and I am a practicing Analytics Professor. I r...2023-12-1856 min
Le Super DailyQuelle est l'influence des réseaux sociaux sur la consommation des GenZ ?Épisode 1004 : Ahhh la Génération Z. Combien d’articles plus ou moins sourcés, combien de discussions qui dérapent à la machine à café… La génération des 16-25 ans fascine autant qu’elle questionne.Ce matin on décrypte avec vous l’influence des réseaux sociaux sur la consommation des GenZ. Et pour que l’affaire soit sérieuse on va s’appuyer sur plusieurs études très sérieuses.L’étude Tinuiti sur la consommation des GenZUne étude réalisé sur un échantillon de 5000 personnes entre février et Avril 2023....2023-09-1418 min
Kantar Retail Sound BitesEpisode 42: Consumer-first focus with Cherie LeonardIn episode 42 of Kantar's Retail Sound Bites, hosts Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss consumer-first approach to brand management, sustainability, and more with Cherie Leonard, Director of Insights, North America at Colgate-Palmolive. Have a topic you'd like to have covered? Contact us: Kantar's Retail Sound Bites Podcast Barry's contact information: barry.thomas@kantar.com Barry's LinkedIn Rachel's contact information: rachel.dalton@kantar.com Rachel's LinkedIn https://adage.com/article/marketing-news-strategy/gen-zs-cpg-buying-habits-and-ad-preferences-revealed-tinuiti-study/2512616?utm_source=ad-age-wake-up-call-thursday&utm_medium=email&utm_campaign=20230823&utm_content=hero-headline 2023-09-0646 min
Audience Architect podcastUncharted Metrics: Embracing the Paradigm Shift to Google Analytics 4In this enlightening episode of the Audience Architect podcast, we dive deep into the world of digital metrics, focusing on the monumental transition from Universal Google Analytics to Google Analytics 4 (GA4). Our expert guest, data analyst Caitlin McCluskey-Fitch sheds light on the major paradigm shifts accompanying this change, elucidating the new features and capabilities of GA4, and why it's set to redefine how we understand and interpret online audience behaviors. Whether you're a seasoned analytics pro or just dipping your toes into digital data, this episode offers valuable insights into the future of web analytics.Caitlin...2023-09-0444 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthM&A As A Marketing Strategy -- -- Nii Ahene // TinuitiNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy Show NotesConnect With:Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...2023-08-2418 minMarTech Podcast ™ // Marketing + Technology = Business GrowthM&A As A Marketing Strategy -- -- Nii Ahene // TinuitiNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. Mergers and acquisitions have become an integral part of corporate growth strategies, extending beyond traditional financial considerations. However, the success of M&A as a marketing strategy lies in its ability to amplify brand stories, strengthen customer connections, and drive meaningful business growth.Today, Nii discusses M&A as a marketing strategy Show NotesConnect With:Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https...2023-08-2418 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMarTech Strategy In A Nutshell -- Nii Ahene // TinuitiNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers are left with a critical challenge: to understand true incrementality and the actual value of their investments. Today, Nii discusses martech strategy in a nutshell. Show NotesConnect With:Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Po...2023-08-2318 minMarTech Podcast ™ // Marketing + Technology = Business GrowthMarTech Strategy In A Nutshell -- Nii Ahene // TinuitiNii Ahene, Chief Strategy Officer at Tinuiti, looks into digital marketing acquisitions as a strategy. The environment created by iOS 14.5 ATT and the broader push for user privacy has disrupted the conventional means of understanding the effectiveness of marketing efforts. As advertising partners lose access to certain user data due to privacy measures, marketers are left with a critical challenge: to understand true incrementality and the actual value of their investments. Today, Nii discusses martech strategy in a nutshell. Show NotesConnect With:Nii Ahene: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Po...2023-08-2318 min
SERP's Up SEO PodcastSERP’s Up+ (Bonus Episode) | Amazon Marketing Strategies: AI & BeyondHow does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy? Wix’s very own Mordy Oberstein and Crystal Carter unveil SERP’s Up+, a monthly bonus episode that focuses on the wider digital marketing world! It’s a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum. Joining the show are Tinuiti’s President of Commerce Strategic Services, Elizabeth Marsden, and Senior Director of Amazon, Joe O’C...2023-08-2151 minSERP's Up SEO PodcastSERP’s Up+ (Bonus Episode) | Amazon Marketing Strategies: AI & BeyondHow does Amazon integrate AI? How will the ‘AI race’ impact Amazon? How do you tie in Amazon and other E-commerce sites to your overall marketing strategy? Wix’s very own Mordy Oberstein and Crystal Carter unveil SERP’s Up+, a monthly bonus episode that focuses on the wider digital marketing world! It’s a deep dive into Amazon and E-commerce, to see how Amazon works with your website across a wide marketing spectrum. Joining the show are Tinuiti’s President of Commerce Strategic Services, Elizabeth Marsden, and Senior Director of Amazon, Joe O’C...2023-08-2151 min
Sounds ProfitableThe Download for August 1st, 2023This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting, brought to you by Spreaker from iHeart. Here’s what you need to know for today, Tuesday August 1st. AdAge - Audio Ads Outperform Video for Attention and Brand Recall, Dentsu Study Finds. The study was conducted by Lumen and commissioned by Dentsu, with Amazon Ads, Cumulus Media, iHeartMedia, Spotify, and SXM Media participating. 41% of audio ads generated correct brand recall in follow-up surveys, a 3% increase over the norm for other forms of advertising Dentsu keeps track of. Compared to digital, soci...2023-08-0104 min
Cyber Monday / Next Commerce NewsCyber Monday - Next Commerce News / June 2023Some of the headlines in today’s podcast:
Despite eCommerce Push, 87% of Grocery Transactions Occur in Stores.
DoorDash is kicking off its fourth annual “Summer of DashPass” promotion.
Instacart will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders.
A new survey of more than 1,000 Prime members from performance marketing firm Tinuiti reveals that 80% of respondents plan to shop during Prime Day this year.
Kroger brings digital smart screens to 500 locations.
Aldi launches 30-minute quick commerce delivery.
Continuing its pursuit of investing in innovative startups, BOLD, the venture capital arm of L’Oréa...2023-06-1251 min
Agency AlgorithmHow Consumer Behavior Led to Amazon's Success | Nii Ahene | Angel InvestorAgency Algorithm is produced by Podyssey.Each week Shack and Josh chat with an agency owner and talk about their journey to this point in their career, how they survived the last couple of years, and what the roadmap to success looks like.In this episode of Agency Algorithm, Nii Ahene, Chief Strategy Officer at Angel Investor, shares insights on scaling up businesses, focusing on ideal customers, and adapting to ever-changing web standards and trends. He also discusses the key considerations for partnerships and the value of going deep to solve problems. Join us as...2023-05-0434 minMarTech Podcast ™ // Marketing + Technology = Business GrowthTop 3 Trends in Performance Marketing for 2022 -- Zach Morrison // TinuitiZach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general consumer concern, brands will have to tap into first-party data like never before. Today, Zach shares his performance marketing predictions for 2022. Show NotesConnect With: Zach Morrison: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-02-0619 minMarTech Podcast ™ // Marketing + Technology = Business GrowthTop 3 Trends in Performance Marketing for 2022 -- Zach Morrison // TinuitiZach Morrison, CEO of Tinuiti, talks about the future of performance marketing. Data has transformed user behaviour, marketing, and technology. However, with data privacy regulations and general consumer concern, brands will have to tap into first-party data like never before. Today, Zach shares his performance marketing predictions for 2022. Show NotesConnect With: Zach Morrison: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-02-0619 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy Marketing Agencies Buy Marketing Agencies -- Zach Morrison // TinuitiCEO of Tinuiti, Zach Morrison, discusses agency life for marketers. For decades, marketing agencies made it their mission to acquire as many other marketing agencies as possible. While this practice still happens, firms like Tinuti are focused on scope based acquisitions. Today, Zach explores the constant need for consolidation in marketing. Show NotesConnect With: Zach Morrison: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-02-0519 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy Marketing Agencies Buy Marketing Agencies -- Zach Morrison // TinuitiCEO of Tinuiti, Zach Morrison, discusses agency life for marketers. For decades, marketing agencies made it their mission to acquire as many other marketing agencies as possible. While this practice still happens, firms like Tinuti are focused on scope based acquisitions. Today, Zach explores the constant need for consolidation in marketing. Show NotesConnect With: Zach Morrison: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2023-02-0519 min
The CTO PodcastWhat Evolutionary Biology Can Tell Us About Software Development - Part 2Aaron Longwell, Scott Graves and Judah McAuley are back for the final installment of this two-part episode of the 7CTO Studio Podcast. Aaron is the Software Development Manager at Serverless, Scott is the CTO at Reps and Co, as well as a Founding Partner at Scale Tech Consulting, and Judah is the Associate Director at Tinuiti. This week, they continue their conversation about degeneracy and its relationship to redundancy.Here are some ideas you’ll hear them explore:It usually takes a lot of waste to get to the optimal setup.The smaller the piece of the sy...2022-08-1744 min
The CTO PodcastWhat Evolutionary Biology Can Tell Us About Software Development - Part 1Etienne De Bruin welcomes Aaron Longwell, Scott Graves and Judah McAuley to this episode of the CTO Podcast. Aaron is the Software Development Manager at Serverless, Scott is the CTO at Reps and Co, as well as a Founding Partner at Scale Tech Consulting, and Judah is the Associate Director at Tinuit. In the first installment of this two-part episode, they’re exploring what engineers can learn from evolutionary biology when it comes to the software development process. You'll hear Etienne, Aaron, Scott and Judah talk about:How software development follows patterns of biology and ecology, as well as...2022-08-1039 min
PPC Ponderings PodcastBonus: All About Retail Media - I Bet You Learn Something Today - Elizabeth Marsten InterviewIn this episode, we pick the brain of Tinuiti's Elizabeth Marsten. I've (Kirk) known Elizabeth for years back when we both dug into Google Shopping, and now she's gone over to the dark side of retail media. Or the light side. However you look at it, retail media is here to stay and there's nobody better to think it through than Elizabeth. Crank this episode up while waiting for your Target Pickup, but don't forget to listen to the Core episode on the Supply Chain crisis first. Want to be a guest on the PPC Ponderings Podcast? A...2022-06-0936 min
PPC Ponderings PodcastEp 4 - The Supply Chain Crisis. What Went Wrong & How is Ecommerce Responding?Two years ago, the pandemic started a chain of events that would hit the supply chain in ways it had never before been impacted in the more global economy of Ecommerce. We're talking to DTC brand owners and Ecommerce / Retail agency people to get an idea of what happened, why it happened, and how we can better prepare ourselves for continued supply chain difficulties. In this episode, we interview four people who deal with this on a daily basis: Mike Beckham, CEO of Simple ModernElizabeth Marsten, Senior Director of Marketplace Services at TinuitiSean McGinnis, President of KUR...2022-03-1040 min
Τρία Κιλά Μάρκετινγκ | Το Marketing στην Ελλάδα13. Γεράσιμος Γιαννόπουλος (amzthrive.com) - Ξεκίνα ΤΩΡΑ να πουλάς μέσω Amazon!Σου άρεσε το επεισόδιο;Εμείς οι marketers λέμε πάντα "πήγαινε εκεί που βρίσκεται το κοινό σου!".Ε λοιπόν, αν ασχολείσαι με ecommerce, το κοινό σου βρίσκεται στο Amazon!O Γεράσιμος Γιαννόπουλος βοηθάει, με το Amazon Consultancy Agency που τρέχει τα τελευταία χρόνια, επιχειρηματίες που θέλουν να αποκτήσουν ισχυρή παρουσία στο Amazon.Μεταξύ άλλων μιλάμε για:Τι υπηρεσίες καλυπτει ενα amazon consultancy agencyΤην σημασία της εστίασης στο branding ενός Amazon storeAmazon FBA, Amazon product researchΠοιοι μπορουν να χτίσουν ένα brand στο Amazon;Πως ξεκινάς από το μηδέν να πουλάς μέσα από το Amazon;Ποιες οι προϋποθέσεις και οι περιορισμοι που σου θέτει το Amazon;Ποια η κατάσταση στην Ελλάδα συγκεκριμένα και τι πρέπει να προσέχειςResourcesAmazon PPC certificationjunglescout.comhelium10.comtinuiti.comSupport the showΓράψου στο EMAIL ACADEMY: https://www.emailacademy.grPodcast links Website Instagram Facebook Linkedin Tiktok Youtube Google form - Γράψε τη δική σου ιστορία αγανάκτησης Προσωπικά links iamnontas.com Το Linkedin μου Δοκίμασε την email πλατφορμα Moosend δωρεάν για 30 μέρες Δοκίμασε το "ActiveCampaign για Ευρωπαϊκές εταιρίες". Κάνε το δικό σου Podcast με το Riverside. Στήριξε το Podcast εδώ. 2021-10-221h 07