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BC Food NewsIceberg Vodka Launches "Foraging Deeper Connections" CampaignIn this episode of BC Food News, Jennifer English discusses a new campaign from Iceberg Vodka titled 'Foraging Deeper Connections'. The campaign seeks to encourage more authentic, in-depth conversations among the digital generation. Karen Lai Drake, Iceberg Vodka's Senior Brand Manager, describes the campaign as a call to action to move beyond surface-level online interactions. The podcast goes into details about the campaign's use of striking visuals and storytelling to draw a parallel between the hidden depths of an iceberg and human connections. The campaign, filmed in Toronto, also includes collaborations with digital creators to further its reach across various...2025-03-2105 min