Shows
The SaaS Academy PodcastThe Ecommerce Genius: How to build companies that sell (with Adii Pienaar) | Ep 36👉🏻 Want a 3-step action plan to help scale your SaaS?Book a FREE growth session (https://www.saasacademy.com/scalenow?...)--Join Matt (@mattverlaque) as he sits down with Adii Pienaar (@adii), founder of WooCommerce, Conversio and Cogsy, which led to multiple successful exits.📌 In this episode we dive deep into...➡ How the e-commerce industry has gone through phases of platform development, marketing and acquisition, and is currently focused on operational challenges and logistics.➡ How finding the right co-founder involves aligning values and cr...
2024-07-231h 09
Keep Smiling: The E-Commerce Customer Experience PodcastEp. 035 - Tygh's Interview on The Checkout with Adii Pienar of CogsyThis episode is a recent conversation I had with author and 3x founder, Adii Pienar. After building Conversio & WooCommerce, Addi is leading a company called Cogsy, making inventory management and financial systems for Shopify and Amazon sellers. In this conversation we review how SellerSmile got it's start and some interesting ideas around customer experience, customer service, artificial intelligence. In particular, and related to Cogsy, we talk about the perils of stocking out. Cogsy helps sellers develop a system to to manage inventory levels by reading historical data and forecasted events. Try Cogsy with...
2023-02-1744 min
Own Your CommerceAdii Pienaar: On building Cogsy, “Your Extra Head of Inventory Operations.”Before building tools for ecommerce brands, Adii Peenar helped co-found the now popular WooCommerce platform for Wordpress. Since his WooCommmerce days, he's built, launched and successfully sold a Shopify app called Conversio; authored a book called Life Profitability; and now, has created a new product he refers to as "your extra head of operations."Â
Cogsy turns data into accurate forecasts for businesses so they can make better decisions about inventory and free up extra capital. It actually does more though, giving customers accurate re-stock dates right on product pages when out of inventory. Cogsy couldn't have come a...
2021-11-2558 min
A Productive ConversationAdii Pienaar talks about Measuring Life ProfitabilityToday’s guest, Adii Pienaar, is not a fan of labels, but he’s a true life-first entrepreneur and avid writer. He also co-founded WooThemes in 2007, founded Conversio in 2014. His latest book, Life Profitability: The New Measure of Entrepreneurial Success distills a new perspective for becoming self-aware, recognising your values, and understanding your impact. I found it really impactful, so I couldn’t wait to bring Adii on to the show.Listen to this conversation as we take a step back and review how to live an enriched life AND run a successful business. We discuss the power...
2021-08-2543 min
School for Good Living Podcasts158. Adii Pienaar – Life Profitability: The New Measure of Entrepreneurial SuccessAdii Pienaar is someone who uses his strengths, gifts, and talents in a variety of ways to solve real problems for others. He has been able to implement self-expression into his career of building successful companies. He’s a family man, a seeker, and a learner. He’s also a founder of Cogsy, Conversio, and WooCommerce; which shows he knows a thing or two about building and growing a successful business from the ground up. One of the things that sets Adii apart is his ability to balance creating these successful businesses with the things he values most in life...
2021-08-101h 34
Watts InvolvedEpisode 170 | Adii Pienaar | Entrepreneur, Family Man, AuthorOn this episode I chat with Adii about the companies he has founded, his Latest Book Life Profitability, and his latest business venture.
Â
Adi shares the following with us:
I'm not a great fan of labels. For as long as I can remember there has been three labels which I have strived to achieve and make my own: family man / dad, entrepreneur and writer. Looking back at my journey, I can find evidence where I accelerated my pursuit of these things, even when it wasn't the most prevalent path. Hindsight is an exact s...
2021-05-1045 min
UI Breakfast: UI/UX Design and Product StrategyEpisode 211: Starting a New SaaS Product with Adii PienaarWhat can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWooCommerce — Adii’s prior...
2021-04-161h 08
Knowledge Without CollegeKWC #088 Adii PienaarAdii Pienaar is a very successful founder and serial entrepreneur. He founded "Cogsy", "Conversio" and "WooCommerce". He's been featured in Forbes, Entrepreneur, Startups.com and many more, and prides himself on the commercial and life profitability values of his businesses. He's just released his new book "Life Profitability: The New Measure of Entrepreneurial Success" (January 26th) in which he provides a new perspective for becoming self-aware, recognizing your values, understanding your impact, and how an enriched life and a successful business are not mutually exclusive. Enjoy!
2021-04-051h 01
Building a Business that LastsEpisode 111 - The True Measure of Success with Adii PienaarIs your life profitable? Not just in money, but in everything else: family, friends, hobbies — the things that really matter and bring you the most happiness. That’s what Adii Pienaar is focused on. A published author and 3x company founder of Cogsy, Conversio, and WooCommerce, Adii has learned what it truly means to have a meaningful, fulfilling life as an entrepreneur, and he’s here to share just a few things he’s discovered along the way. Send us a textSupport the showListen to other episodes and see videos of...
2021-04-0545 min
The Paul Minors Podcast: Productivity, Business & Self-ImprovementPMP #208: Life Profitability With Adii PienaarI was recently contacted by the author, Adii Pienaar, wanting to share his new book all about 'life profitability'. As someone who prioritises building a business that supports the lifestyle you want, this concept of 'life profitability' really got my attention!
Adii mentioned that he'd been in contact with one of my online business heroes, Paul Jarvis. You might remember that I interviewed Paul on the podcast all about his book 'Company of One' and building a business that doesn't prioritise growth. This was all the convincing I needed so I decided to get Adii on the...
2021-04-0452 min
Built to Sell RadioEp 275 Adii Pienaar - How a Simple Strategy Led to a 35% Higher Valuation for ConversioIn 2014, Adii Pienaar started an email marketing platform for retailers, which became Conversio. By 2019, Pienaar had $2 million in revenue and 14 employees.Â
2021-02-261h 03
The Food Blogger Pro PodcastLife Profitability - Building a Business that Can Serve Your Life with Adii PienaarHow to measure Life Profitability, practicing mindfulness, and how your personal values can connect to your brand's values with Adii Pienaar. ----- Welcome to episode 292 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adii Pienaar about his new book, “Life Profitability.” Life Profitability When starting and building your own business, it’s easy to get “tunnel vision” and put all of your time, effort, and thoughts into making it succeed. But will all of that brain-space spent on your business make your life more fulfilling...
2021-02-1656 min
COMMIT FIRST with Sagi Shrieber76: Work Life Balance & Life Profitability w/ Adii Pienaar (Founder of WooCommerce) + 20 Books Giveaway!Hey everyone!In this episode I invited Adii Pienaar to talk about his new book: Life Profitability.Adii Pienaar is the founder of multiple companies. Many of us know him as the guy who created WooCommerce, an e-commerce platform that works on WordPress. It was acquired by Automatic.He then created Conversio, email marketing automation for e-commerce brands which was acquired by Campaign Monitor. His latest company is called Cogsy.I invited him here to argue about his ideas...
2021-02-021h 17COMMIT FIRST with Sagi Shrieber76: Work Life Balance & Life Profitability w/ Adii Pienaar (Founder of WooCommerce) + 20 Books Giveaway!Hey everyone!In this episode I invited Adii Pienaar to talk about his new book: Life Profitability.Adii Pienaar is the founder of multiple companies. Many of us know him as the guy who created WooCommerce, an e-commerce platform that works on WordPress. It was acquired by Automatic.He then created Conversio, email marketing automation for e-commerce brands which was acquired by Campaign Monitor. His latest company is called Cogsy.I invited him here to argue about his ideas...
2021-02-021h 17
Jon Nastor's Hack the Entrepreneur522: Working Towards Life Profitability | Adii PienaarI don't just recommend Nexcess, I trust them with my website. My entire business depends on fast, secure hosting. Use Offer Code HACK60 to Get 60% Off For Your First 2 Months Visit: https://hacktheentrepreneur.com/go/hack60 My guest today is an impulsive writer, family man, and founder of three companies with two successful exits under his belt. Back in 2007, and while still in college, he founded what would become Woocommerce. After six years growing the company, we exited to start something new and exciting. The following year...
2021-01-2744 min
Hack The Entrepreneur522: Working Towards Life Profitability | Adii PienaarI don't just recommend Nexcess, I trust them with my website. My entire business depends on fast, secure hosting.
Use Offer Code HACK60 to Get 60% Off For Your First 2 Months
Visit: https://hacktheentrepreneur.com/go/hack60
My guest today is an impulsive writer, family man, and founder of three companies with two successful exits under his belt.
Back in 2007, and while still in college, he founded what would become Woocommerce. After six years growing the company, we exited to start something new and exciting.
The following year, he started...
2021-01-2744 min
Better Done Than PerfectCarrots, Sticks & Measuring Success with Adii PienaarSome entrepreneurs break into SaaS fairly early in life and make a real impact in the community. One of such inspiring founders is today’s guest, Adii Pienaar, the founder of WooCommerce and CM Commerce (previously Conversio). In this episode, you’ll hear about Adii’s successes and failures in user onboarding, as well as his views on email marketing, task simplification, concierge onboarding, success metrics, segmentation, and much more.Visit our website for the detailed episode recap with key learnings.Show notesCM Commerce, WooCommerce — Adii’s previous productsDan Martell’s SaaS AcademyLife Profitability...
2020-10-2837 minUI Breakfast: UI/UX Design and Product StrategyEpisode 157: Serving Your Customer's Customers with Adii PienaarWhat are the implications of building software that interacts with your customer's customers? Our guest today is Adii Pienaar, previosly the founder of WooCommerce and Conversio. We talk about his five-year journey with Conversio, product lessons learned, how to do freemium right, how to stay ethical, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesCM Commerce (previously Conversio) — Adii's latest product, acquired by Campaign MonitorWooCommerce — Adii's previous productUserlist — Jane's productMotion — Adii's poetry bookAdii...
2020-02-1543 min
ZenFounderEpisode 221: The Poetry of Entrepreneurship with Adii PienaarSherry sits down with Adii Pienaar, fresh off of his exit from Conversio. They talk about how entrepreneur’s identities often become intertwined with their businesses and the importance of finding something outside of that. For Adii this is a love for poetry. He shares his journey of finding poetry and also shares some of his work.
Adii’s book “Motion”
Want more content like this? Check out our book.
2019-10-2500 min
Startups For the Rest of UsEpisode 467 | “A Life-Changing Exit” with Adii Pienaar of ConversioShow Notes
In this episode of Startups For The Rest Of Us, Rob talks with Adii Pienaar of Conversio, about his life changing exit, when and why he decided to sell, and what the whole process was like.
Items mentioned in this episode:
Conversio
TinySeed
Adii.me
Discretion Capital
2019-10-2243 min
DistantJob PodcastEP32: Running Remote Businesses Life-First with Adii PienaarAdii Pienaar is the founder of Conversio and lives in Cape Town, South Africa. Prior to Conversio, Adii was the co-founder of WooThemes / WooCommerce . Today Adii is a family man (which is why Conversio is a life- and family-first company) who enjoys running, reading and wine. In this episode, we talk about the philosophy of leading from first principles. We explore how to act in order to prevent your employees from burning out (more common than you think in highly motivated remote teams) and how a leader can be consistent while still striving to learn and being ope...
2019-07-0954 min
One Stop ShopGrow your ecommerce store by doubling down on what works1. Finish the process.
It’s like planting a tree: it’s better to plant a coconut tree first and take care of it until it grows fully, rather than to plant a coconut seed first, then change your mind and replace it with a mango seed, then with an avocado seed, then with an orange seed – if you do it this way, you’ll never see your tree grow because you didn’t stick with it long enough.
Focus on a single marketing strategy first and stick with it until you reach the point of learning w...
2019-06-2500 minOne Stop Shop4 Ways To Improve Your Customer Service
Consolidate your customer communications in a central inbox.
Simply put, use a help desk software so you have a central platform that focuses solely on customer service needs.
I know what you’re thinking -- you need to spend money! But before you close this tab on your browser, hear me out first: a) there are lots of help desk solutions out there so you’re guaranteed to find one that fits your budget; and b) it’s worth investing in this platform because you don’t want any customer communication to fall through the cracks, do you?...
2019-06-1100 minOne Stop ShopScaling a business of one
Figure out your skills and focus on the business-related activities you enjoy.
The idea of “do what you love and you never have to work another day in your life” seemed to be a lie - when you were starting out in business, you didn’t have the luxury to do only the things you love because you had to do a lot of things, even things you don’t necessarily enjoy doing.
Now that you’re scaling your business, though, you’ll have the joy of sitting down, figuring out what your greatest strengths & enjoyable tasks are, a...
2019-06-0300 min
One Stop ShopScaling a business of one
Figure out your skills and focus on the business-related activities you enjoy.
The idea of “do what you love and you never have to work another day in your life” seemed to be a lie - when you were starting out in business, you didn’t have the luxury to do only the things you love because you had to do a lot of things, even things you don’t necessarily enjoy doing.
Now that you’re scaling your business, though, you’ll have the joy of sitting down, figuring out what your greatest strengths & enjoyable tasks are, and del...
2019-06-0309 minOne Stop ShopWhat to do about bad reviews?
Monitor your bad reviews so you can respond on a timely manner.
Have a system that notifies you each time you receive a bad review. For example, with Conversio, you can choose to be notified of reviews which achieve a certain rating (or less) and you customize the rating level. So you might pick 3 stars or less, or 1 star ratings only.
Strike while the iron is hot so you can increase the possibility of your customer engaging with you. This can also diffuse the tension and communicate how much you care about your customers. On average, 53% of...
2019-05-2800 min
One Stop ShopWhat to do about bad reviews?
Monitor your bad reviews so you can respond on a timely manner.
Have a system that notifies you each time you receive a bad review. For example, with Conversio, you can choose to be notified of reviews which achieve a certain rating (or less) and you customize the rating level. So you might pick 3 stars or less, or 1 star ratings only.
Strike while the iron is hot so you can increase the possibility of your customer engaging with you. This can also diffuse the tension and communicate how much you care about your customers. On average, 53% of...
2019-05-2809 minOne Stop ShopThe Last 5% is probably not worth itAs an entrepreneur for nearly 13 years, I’ve had two life-changing realizations:
One, wow, has it been more than a decade already?
And two, there’s no such thing as a perfect entrepreneur or a 100% successful venture. Spending all your time, energy and resources to achieve perfection might not be viable anymore, considering that your to-do list as an entrepreneur is seemingly never-ending.
Sometimes, the last 5% is probably not worth it.
Talking about this reminds me of the blog post that Derek Sivers, CD Baby founder, wrote entitled “Relax for the same r...
2019-05-2000 minOne Stop ShopHow to build a remote teamNote: Before we go to the main course, here’s a tasty treat for your appetizer: I’m giving away ONE ticket to the “Running Remote Conference” where I’ll be speaking in this June in Bali, Indonesia. If you’re interested in remote working, this is one conference you can’t miss. Make sure to join here as this giveaway ends in a couple of days!
Everyone wants to have a slice of the remote working pie. After all, being a “digital nomad” who can “work from anywhere” so they can live the “laptop lifestyle” gives them the freedom to earn m...
2019-05-1400 minOne Stop ShopHow Anyone Can Design and Send Beautiful EmailsShould content be king, and strategy be the king’s advisors, then visual identity is definitely the queen.
Sure, the most important element in your email is your content since it has to resonate well with your target customers. Compelling content helps motivate your customers to do whatever action you need them to do, right? Whether it’s buying, referring or subscribing.
Now, for the great content to be engaging, it also needs to be sent strategically by optimizing it via personalization, timing and segmentation. These elements, as discussed in my podcast, “4-Step Checklist To Effect...
2019-05-0700 min
One Stop ShopHow Anyone Can Design and Send Beautiful EmailsShould content be king, and strategy be the king’s advisors, then visual identity is definitely the queen.
Sure, the most important element in your email is your content since it has to resonate well with your target customers. Compelling content helps motivate your customers to do whatever action you need them to do, right? Whether it’s buying, referring or subscribing.
Now, for the great content to be engaging, it also needs to be sent strategically by optimizing it via personalization, timing and segmentation. These elements, as discussed in my podcast, “4-Step Checklist To Effect...
2019-05-0707 min
One Stop ShopThe Hidden Benefits Of Indirect RevenueRevenue -- such music to an entrepreneur’s ears!
After all, it feels extremely great to know that implementing a strategy results in revenue to your company, right?
But did you know that revenue can be achieved directly and indirectly?
You ran an ad campaign and your target customers purchased from you so you got $13,000 in sales? That’s direct revenue.
You implemented an abandoned cart recovery campaign so you made an extra $5,000 in profit? That’s direct revenue. Direct revenue is the obvious result of your marketing strategies: an increase in pro...
2019-04-3007 minOne Stop ShopThe Hidden Benefits Of Indirect RevenueRevenue -- such music to an entrepreneur’s ears!
After all, it feels extremely great to know that implementing a strategy results in revenue to your company, right?
But did you know that revenue can be achieved directly and indirectly?
You ran an ad campaign and your target customers purchased from you so you got $13,000 in sales? That’s direct revenue.
You implemented an abandoned cart recovery campaign so you made an extra $5,000 in profit? That’s direct revenue. Direct revenue is the obvious result of your marketing strategies: an increase in pro...
2019-04-3000 minOne Stop ShopThe Heatmap Method for Better DiscountingSure, knowing that customers rated discounts in email as the biggest influence on their purchase decisions counts. But this doesn’t mean you should just hand out discount coupons to everyone in your mailing list, of course.
Consider your prospects who recently gave you their email addresses to sign up to your mailing list. At this stage, they’re still warm leads, right?
They gave their email addresses as a way to engage with your brand, so you’re not necessarily required to give them a discount code at your first contact with them. You alread...
2019-04-2300 minOne Stop ShopCreate a better customer experience on your websiteHow do you eat an elephant?
Do you open your mouth as wide as possible and hope you can eat it all at once?
No, of course not. That’s crazy! You eat it one bite at a time.
The same principle applies to improving customer experience on your website so you can increase your conversion rate. You don’t do a major makeover and hope your conversion rate jumps from an average of 2% to a whopping 20% overnight. That’s impossible.
Instead, you tweak your website’s elements bit by bit and aim...
2019-04-1600 min
One Stop ShopThe best way to increase your abandoned cart recovery rateIf you’ve done everything (shipping coupons, social proof, product reviews, etc) and you still haven’t seen an increase in your abandoned cart recovery rate, it may be time for you to change your tactics so you can view different results.
As my imaginary friend Albert Einstein once said, “Insanity is doing the same thing over and over again and expecting different results” and we don’t want this, do we?
Because here’s the truth: sometimes, your website may be great, and your email sequence may be top-notch, but if the customers coming into your we...
2019-04-0910 minOne Stop ShopThe best way to increase your abandoned cart recovery rateIf you’ve done everything (shipping coupons, social proof, product reviews, etc) and you still haven’t seen an increase in your abandoned cart recovery rate, it may be time for you to change your tactics so you can view different results.
As my imaginary friend Albert Einstein once said, “Insanity is doing the same thing over and over again and expecting different results” and we don’t want this, do we?
Because here’s the truth: sometimes, your website may be great, and your email sequence may be top-notch, but if the customers coming into your we...
2019-04-0900 minOne Stop ShopGrow Your Ecommerce Revenue With Loss LeadersFirst, identify your top 10% customers in terms of Customer Lifetime Value.
Once you know who these customers are, find out the initial products they purchased with you. Look for products that they bought for their first purchase with you.
Then, rank these products according to how many top customers bought it. The more it was purchased by the top 10% customers, the higher it’ll go up in your list.
Will a single product top the list? Or will you identify a product bundle that most customers buy because it provides the most value fo...
2019-04-0200 min
One Stop ShopOne Action RuleDon’t get me wrong here: I get it.
Sometimes when we’re given access to our prospect’s emails, we can’t help but think that people are already overloaded, so when they open our email, we need to put everything there so they can get as much information as possible, don’t you think?
After all, more than 59% of marketers say email is their biggest source of ROI. And knowing that around 76% of subscribers make purchases from email marketing makes you feel pressured to say everything you want to say in a single email so y...
2019-03-2607 minOne Stop ShopOne Action RuleDon’t get me wrong here: I get it.
Sometimes when we’re given access to our prospect’s emails, we can’t help but think that people are already overloaded, so when they open our email, we need to put everything there so they can get as much information as possible, don’t you think?
After all, more than 59% of marketers say email is their biggest source of ROI. And knowing that around 76% of subscribers make purchases from email marketing makes you feel pressured to say everything you want to say in a single email so y...
2019-03-2600 minOne Stop ShopOur Ecommerce wishlist for 20191. Asking website visitors to “spin a wheel”
You get to spin a wheel. I get to spin a wheel. We all get a chance to spin a wheel!
Come on, we all know how these things work, right? After all, when you get to see this “spin a wheel!” offer pop up every other day when you’re visiting different websites, it becomes a bit meh.
Personally, too, I just don’t think that profitable and sustainable Ecommerce brands are built on short-term trends like this that deters from customer experience.
2. Marking all...
2019-03-1900 minOne Stop ShopHow to increase average order value1. Provide product recommendations
Product recommendations generate 33% higher average order value. You can include product recommendations in both your product pages and cart pages.
In your product pages, you can include the phrase “Other customers who view this product are also interested in these products…”
And for your cart pages, you can include a list of products with the title “This product you’re buying is frequently purchased together with these products…”
How do you figure out which products to include in your recommendations? You can do this manually or by simply using a recomm...
2019-03-1200 minOne Stop ShopThe best way to grow in 2019: Increase Your Prices1. Double your prices.
As long as you don’t lose more than 50% of sales, you’re coming out ahead, mathematically. Imagine, you get higher gross margin since you’re selling for a higher price.
Also, you’re selling enough products that doubling their prices increases your revenue without necessarily increasing the volume, too.
Not yet convinced why you should do this? Customers usually associate higher price = more value for their money. Just check out how Apple prices their products: according to a recent study, it costs Apple $247.51 to create an iPhone, yet they sell it...
2019-03-0500 minOne Stop ShopHow to be local and build a global business“The tipping point” is a term coined by Malcolm Gladwell which means that this is the critical moment when an event, trend, idea or product ceases to be marginal and becomes massive instead. You can check out this helpful summary of Malcolm Gladwell’s “The Tipping Point” book to learn more about it.
Basically, the tipping point is when you or your business crosses a threshold, tips, and spreads like wildfire.
It’s the moment when your idea, business or brand becomes viral because it’s spread by “connectors”, “salesmen” and “mavens” and simply because your brand is memorable en...
2019-02-2600 minOne Stop ShopLearn about your customers before you automateSo I can teach you all about automation in email marketing…
But I can’t teach your brand to be your brand. It’s the artist that makes the artist. It’s who your brand is that makes your brand stand out from the crowd.
And this is also exactly why you need to learn about your customers first before you automate. You can use the best software, you can hire the best copywriters and you can even test for the best subject line.
But if you don’t understand your customers fully, you’ll alw...
2019-02-1900 min
One Stop ShopThe one thing every ecommerce business needsAssuming most of you have answered d, which talks about building mutually beneficial relationships with your customers and increasing their CLV over time through up-selling and cross-selling, you’ve nearly hit the nail on the head.
After all, it costs 5x as much to attract a new customer than to keep an existing one, remember? Additionally, selling to an existing customer has a success rate of 60%-70%, whereas it’s only 5%-20% when you’re selling to a new one.
Now, let’s be real here: you already know about the concept of maximizing CLV, right? M...
2019-02-1209 minOne Stop ShopThe one thing every ecommerce business needsAssuming most of you have answered d, which talks about building mutually beneficial relationships with your customers and increasing their CLV over time through up-selling and cross-selling, you’ve nearly hit the nail on the head.
After all, it costs 5x as much to attract a new customer than to keep an existing one, remember? Additionally, selling to an existing customer has a success rate of 60%-70%, whereas it’s only 5%-20% when you’re selling to a new one.
Now, let’s be real here: you already know about the concept of maximizing CLV, right? M...
2019-02-1200 minOne Stop ShopBest way to launch a new product in 2019
Identify your most engaged customers.
Customers who are fully engaged represent a 23% share of profitability, revenue, and relationship growth compared to the average customer.
Additionally, your most engaged customers spend more. For example, in the consumer electronics industry, engaged customers spend $373 per shopping trip, while actively disengaged customers spend $289.
You can find out who they are by including top-of-mind customers.
Or you can check your past product reviews and look for the top twenty customers who gave in-depth, comprehensive and helpful product reviews that discussed product improvement.
These people are the key...
2019-02-0500 min
One Stop ShopKnow why you are in businessThe start of the year signals two things: looking back at the past and preparing for this year. And for entrepreneurs such as you and me, it’s reflection and planning for our business while taking note of its “roller-coaster-like” nature.
Because let’s face it, building your own business is like riding a roller coaster.
One moment you’ve done really well for yourself, you feel like nothing could go wrong and you savor the moments that you’re on top of your game.
And then the next thing you know, you’ve failed at a...
2019-01-3007 minOne Stop ShopKnow why you are in businessThe start of the year signals two things: looking back at the past and preparing for this year. And for entrepreneurs such as you and me, it’s reflection and planning for our business while taking note of its “roller-coaster-like” nature.
Because let’s face it, building your own business is like riding a roller coaster.
One moment you’ve done really well for yourself, you feel like nothing could go wrong and you savor the moments that you’re on top of your game.
And then the next thing you know, you’ve failed at a...
2019-01-3000 minOne Stop ShopSmall gestures to delight your customersAfter all, everybody loves to feel special. People like it when they’re valued. And customers are happy fans if you do random acts of unexpected kindness during your engagement with them. The surprise element is the cherry on top that helps you pull this off successfully and guarantees the delights of your customers.
To help you do this, start with this simple two-step process:
Prioritize which customers are more likely to engage with you.
Technically speaking, you can’t make every single one of your customers super delighted by doing small, significant and surprising gest...
2019-01-2200 min
Shopify with Milk Bottle ShowEpisode #5: Email marketing on Shopify by ConversioIn episode 5 of our podcast, Keith chats with Adii Pienaar founder of Conversio. Conversio is an all-in-one marketing dashboard that helps ecommerce store owners to sell more through gently reminding customers of abandoned carts and follow up emails. And Conversio doesn't stop there as it emails receipts, sends newsletters, gets customer feedback and really helps you boost your sales.
Adii talks about the start of his journey in 2014 with Receiptful and it's progression to Conversio by finding the overlaps between different tools and data that resulted in Conversio’s single dashboard. He chats about moving to the Sh...
2019-01-2230 minOne Stop ShopEcommerce in 2019 and beyondThe landscape of Ecommerce is changing.
The competition is more in almost every market, because it’s so easy to get started.
Paid ad acquisition is up significantly.
Data privacy concerns - the likes that have continued to hit FB - is becoming more prevalent.
Consumers are both overwhelmed and have so many options. Why should they pick you?
We believe that the future is all about building a profitable brand that your customers will love. This will be the only way to stand out, be sustainable and hopefully grow.
2019-01-1500 minOne Stop ShopProfit is not a dirty wordRevenue and profit are sometimes used synonymously although they’re not exactly the same. If “revenue” is your total earnings, “profit” if your total earnings minus your total expenses. But what’s wrong with discussing profit, though?
Now, don’t get me wrong. Money isn’t the end-game here. When it comes to building businesses, I also love discussing about email marketing tricks, customer loyalty techniques and product development - all of these are significantly helpful when it comes to crafting a sustainable brand over the long run.
My problem is this: why is it that in some mar...
2018-12-1100 minOne Stop Shop4 Simple Ways To Improve Your Customer Support ExperiencesWhat do the brands like Zappos, Harley Davidson and Trader Joe’s have in common?
It’s not their products. After all, footwear, motorcycles and supermarkets are vastly different from each other.
It’s their amazing, efficient and feel-good customer service that allows them to stand out from the crowd and be noticed in a positive light in today’s nearly saturated and over-competitive market.
Now, you can invest everything that you have into making your products different: get the best suppliers, hire the best designers and programmers and even pay the best marketer...
2018-12-0400 min
One Stop Shop6 Simple Email Automation Tricks To Grow Customer LoyaltyI’m talking about using segmented emails to kill two birds: growing customer loyalty and increasing your company’s profit.
Sending emails to a segmented audience will increase click rates by 100.95%. This means that over time, click rates will increase on your emails as long as you’re sending them to a segmented audience. The more targeted and relevant the emails are, the more your customers will open them, and the more they’re likely to be engaged with you.
More engaged customers = better relationship between customer and you.
Now, that’s nice and all, b...
2018-11-2714 minOne Stop Shop6 Simple Email Automation Tricks To Grow Customer LoyaltyI’m talking about using segmented emails to kill two birds: growing customer loyalty and increasing your company’s profit.
Sending emails to a segmented audience will increase click rates by 100.95%. This means that over time, click rates will increase on your emails as long as you’re sending them to a segmented audience. The more targeted and relevant the emails are, the more your customers will open them, and the more they’re likely to be engaged with you.
More engaged customers = better relationship between customer and you.
Now, that’s nice and all, b...
2018-11-2700 minOne Stop ShopThe Fallacy of Building A Brand OnlineHere’s a little secret for you:
All the podcasts you’ve listened to so far? I had to do multiple takes to get them right.
All the lessons you’ve listened to in those podcasts? I learned them first-hand from my personal experience of being an online entrepreneur in the last 12 years.
Most brands love to show off their best features: perfect copy, outstanding visual identity, kickass content on multiple media platforms -- and this is okay.
After all, the more polished and put-together a business is, the smoother the operat...
2018-11-2000 min
One Stop ShopThe Fallacy of Building A Brand OnlineHere’s a little secret for you:
All the podcasts you’ve listened to so far? I had to do multiple takes to get them right.
All the lessons you’ve listened to in those podcasts? I learned them first-hand from my personal experience of being an online entrepreneur in the last 12 years.
Most brands love to show off their best features: perfect copy, outstanding visual identity, kickass content on multiple media platforms -- and this is okay.
After all, the more polished and put-together a business is, the smoother the operat...
2018-11-2008 minOne Stop ShopThe Future of Marketing is Inclusion; not InfluenceIf I told you that I had 100 friends, and I can recommend your product to only 4 of them - only 4 people will hear my recommendation but there’s no guarantee that they’ll act on it - would you trust me and pay me to help you boost your sales?
You wouldn’t, right?
And yet, you and I know brands who use “influencer marketing” even though fake follower counts is a major issue and an “above average” engagement rate on sponsored posts is a measly 4%.
Now, again, if someone told you that they’d help in...
2018-11-1300 min
One Stop ShopThe Future of Marketing is Inclusion; not InfluenceIf I told you that I had 100 friends, and I can recommend your product to only 4 of them - only 4 people will hear my recommendation but there’s no guarantee that they’ll act on it - would you trust me and pay me to help you boost your sales?
You wouldn’t, right?
And yet, you and I know brands who use “influencer marketing” even though fake follower counts is a major issue and an “above average” engagement rate on sponsored posts is a measly 4%.
Now, again, if someone told you that they’d help in...
2018-11-1312 minOne Stop ShopAlternative Ideas to make Black Friday and Cyber Monday GreatPurists name this special day as “Black Friday” and the cool kids are even tagging it the “Cyber Week” - it starts from Friday, and runs the full week.
And for us entrepreneurs? We’re calling it a “Revenue-Rich Period”.
Whatever name you’d like to call it by, there’s no doubt that this shopping holiday, which signifies the start of the Christmas shopping season, is something that you and your business should prepare for.
Newsflash: it’s a very big deal. And before we dive into this week’s podcast, brace yourselves. I’m not he...
2018-11-0600 minOne Stop Shop4 Reasons You Should Get A Business PartnerIn today’s world where flight booking and food delivery can be as easy as 1-2-3, you can start your own online business, right at your fingertips. Everything -- account set-up, company registration, visual identity design, inventory, and product creation -- can be done online!
No need to sign a massive amount of paperwork, no need for a brick-and-mortar presence and no need to work for “the man”. Being an “online entrepreneur” is the name of the game. And everybody wants a slice of this sweet, profitable pie.
Because it’s so simple to start an onl...
2018-10-3000 min
One Stop Shop4 Reasons You Should Get A Business PartnerIn today’s world where flight booking and food delivery can be as easy as 1-2-3, you can start your own online business, right at your fingertips. Everything -- account set-up, company registration, visual identity design, inventory, and product creation -- can be done online!
No need to sign a massive amount of paperwork, no need for a brick-and-mortar presence and no need to work for “the man”. Being an “online entrepreneur” is the name of the game. And everybody wants a slice of this sweet, profitable pie.
Because it’s so simple to start an onl...
2018-10-3013 minOne Stop ShopThe 6 Principles For Fantastic Product ReviewsImagine you’re browsing the Internet and looking for a restaurant for a special dinner with your loved ones. You’ve found two restaurants with similar price range, similar cuisine and both establishments are relatively near to your house.
There’s only one difference, though.
Restaurant A has four 5-star reviews, three 4-star reviews and one 3-star review. Restaurant B has no reviews at all.
If you’d choose Restaurant A, you’re not alone. 85% of consumers say they trust online reviews as much as personal recommendations.
If there are no reviews fo...
2018-10-1600 min
One Stop ShopThe 6 Principles For Fantastic Product ReviewsImagine you’re browsing the Internet and looking for a restaurant for a special dinner with your loved ones. You’ve found two restaurants with similar price range, similar cuisine and both establishments are relatively near to your house.
There’s only one difference, though.
Restaurant A has four 5-star reviews, three 4-star reviews and one 3-star review. Restaurant B has no reviews at all.
If you’d choose Restaurant A, you’re not alone. 85% of consumers say they trust online reviews as much as personal recommendations.
If there are no reviews fo...
2018-10-1613 min
One Stop Shop4 Must-Have Email Marketing SegmentsEveryone who’s subscribed to your email marketing list is different. Some may be people who recently signed up, while others may be people who’ve done business with you repeatedly.
This is why you need to segment your email marketing subscribers. After all, sending the same email to a first-time customer and to a lapsed customer won’t help you achieve anything substantial, right?
Do you remember the video we did recently, called “The Simplest Email Marketing Funnel”?
The four absolute must-have email marketing segments are based on these steps in the funnel. We...
2018-10-0914 minOne Stop Shop4 Must-Have Email Marketing SegmentsEveryone who’s subscribed to your email marketing list is different. Some may be people who recently signed up, while others may be people who’ve done business with you repeatedly.
This is why you need to segment your email marketing subscribers. After all, sending the same email to a first-time customer and to a lapsed customer won’t help you achieve anything substantial, right?
Do you remember the video we did recently, called “The Simplest Email Marketing Funnel”?
The four absolute must-have email marketing segments are based on these steps in the funnel. We...
2018-10-0900 minOne Stop Shop3 Hacks To Improve Your Email ProfitabilityCan you tell me what your main reason for doing email marketing is?
Is it to send funny anecdotes and relatable memes to your customers?
Is it to ask for feedback from your customers about your products and services?
Is it because your competitors are using it so you need to jump on the bandwagon and use it, too?
The answer: none of the above.
You see, your email marketing may be nice and smooth. It helps you nurture a relationship with your customers.
But if it’s...
2018-10-0200 min
One Stop Shop3 Hacks To Improve Your Email ProfitabilityCan you tell me what your main reason for doing email marketing is?
Is it to send funny anecdotes and relatable memes to your customers?
Is it to ask for feedback from your customers about your products and services?
Is it because your competitors are using it so you need to jump on the bandwagon and use it, too?
The answer: none of the above.
You see, your email marketing may be nice and smooth. It helps you nurture a relationship with your customers.
But if it’s...
2018-10-0209 minOne Stop ShopNon-Email Things That Could Break Your Email MarketingEmail is 40x more effective at acquiring new customers than Facebook or Twitter.
It’s one of the reasons why you’re busting your moves, investing thousands of dollars and consulting with the top firms on how to improve your email marketing campaigns, right?
But if your business is a donkey, your email marketing can't do much more than putting lipstick on that donkey. Be mindful of the other things in your business that may need to be addresses first before you can improve your email marketing.
In this week’s episode, we’re going...
2018-09-2500 min
One Stop ShopNon-Email Things That Could Break Your Email MarketingEmail is 40x more effective at acquiring new customers than Facebook or Twitter.
It’s one of the reasons why you’re busting your moves, investing thousands of dollars and consulting with the top firms on how to improve your email marketing campaigns, right?
But if your business is a donkey, your email marketing can't do much more than putting lipstick on that donkey. Be mindful of the other things in your business that may need to be addresses first before you can improve your email marketing.
In this week’s episode, we’re going...
2018-09-2506 minOne Stop ShopHow do I know if my marketing tools are making money?In this episode, we’re going to zero in on marketing-related softwares and apps.
Is their promise of “use-this-app-now-and-get-profit-later” backed up with actual numbers that will contribute to your business’ growth?
Or will it end up with you singing “Love The Way You Lie” while drowning your sorrows with Mountain Dew?
Here are three ways to calculate if your marketing solution (app/software/service) is making money for your business.
Some of the best quotes from this episode:
"Here’s how you can get over Shiny Object Syndrome and actually f...
2018-09-1800 min
One Stop ShopHow do I know if my marketing tools are making money?In this episode, we’re going to zero in on marketing-related softwares and apps.
Is their promise of “use-this-app-now-and-get-profit-later” backed up with actual numbers that will contribute to your business’ growth?
Or will it end up with you singing “Love The Way You Lie” while drowning your sorrows with Mountain Dew?
Here are three ways to calculate if your marketing solution (app/software/service) is making money for your business.
Some of the best quotes from this episode:
"Here’s how you can get over Shiny Object Syndrome and actually find...
2018-09-1808 minOne Stop Shop4 Smart Ways To Grow Using Brand PartnershipsWhat does the relationship between bees and flowers have in common with Brand Partnerships?
Stop smirking. You know that’s not what I mean.
I’m talking about mutually beneficial partnerships.
In the first example, the bees get to eat nectar, and the flowering plants get to reproduce by distributing their pollen.
In the case of brand partnerships, you get to find a like-minded brand that targets the similar customer demographic that you also target, allowing you to leverage this and grow your own audience without relying on Facebook ads alone.
2018-09-1100 min
One Stop Shop4 Smart Ways To Grow Using Brand PartnershipsWhat does the relationship between bees and flowers have in common with Brand Partnerships?
Stop smirking. You know that’s not what I mean.
I’m talking about mutually beneficial partnerships.
In the first example, the bees get to eat nectar, and the flowering plants get to reproduce by distributing their pollen.
In the case of brand partnerships, you get to find a like-minded brand that targets the similar customer demographic that you also target, allowing you to leverage this and grow your own audience without relying on Facebook ads alone.
2018-09-1107 min
One Stop ShopYour About Page is the most underrated brand-building assetDo you hear that? That’s the hundreds of thousands of dollars invested by several business in both Google and Facebook advertising just to make sure their brands stand out.
And yes, for every $1 spent on Google ads, an average of $2 in revenue is made.
That’s right, users spend 33% of their time online on their social media platforms, so you can reach them when you invest in effective digital marketing campaigns.
But the advertising market has already adapted phenomenally since everyone has taken to digital marketing to boost their brand’s identity.
Advertising rates are mo...
2018-09-0409 minOne Stop ShopYour About Page is the most underrated brand-building assetDo you hear that? That’s the hundreds of thousands of dollars invested by several business in both Google and Facebook advertising just to make sure their brands stand out.
And yes, for every $1 spent on Google ads, an average of $2 in revenue is made.
That’s right, users spend 33% of their time online on their social media platforms, so you can reach them when you invest in effective digital marketing campaigns.
But the advertising market has already adapted phenomenally since everyone has taken to digital marketing to boost their brand’s identity.
Advertising rates are mo...
2018-09-0400 min
One Stop ShopThe 4 Cornerstone Metrics of a Profitable Ecommerce BusinessImagine you’re in The Matrix.
You’re wearing a black coat.
You have a slick hairstyle and set of cool shades to go along with it.
And you’re asked to choose the blue pill or the red pill.
The blue pill guarantees to give your Ecommerce business $200,000 total revenue every year.
The red pill ensures that your business rakes in $100,000 in yearly net profit.
Which pill do you take?
If you take the blue pill ($200,000 total revenue), but you have no idea about your g...
2018-08-2810 minOne Stop ShopThe 4 Cornerstone Metrics of a Profitable Ecommerce BusinessImagine you’re in The Matrix.
You’re wearing a black coat.
You have a slick hairstyle and set of cool shades to go along with it.
And you’re asked to choose the blue pill or the red pill.
The blue pill guarantees to give your Ecommerce business $200,000 total revenue every year.
The red pill ensures that your business rakes in $100,000 in yearly net profit.
Which pill do you take?
If you take the blue pill ($200,000 total revenue), but you have no idea about your g...
2018-08-2800 minOne Stop ShopThe Picasso Method for being a better email marketerIf you can choose between teleporting to different countries in a span of one day or learning more about how to be a better email marketer…
How soon would you like to get started with your email marketing lessons?
Now, in a world where information is practically everywhere on the Internet, it makes sense for you to turn to email marketing providers for more information about how to leverage email marketing in your business.
However, there are two obstacles to these:
Popularity: When you’re learning from them, your competitor’s most likely learni...
2018-08-2100 min
One Stop ShopThe Picasso Method for being a better email marketerIf you can choose between teleporting to different countries in a span of one day or learning more about how to be a better email marketer…
How soon would you like to get started with your email marketing lessons?
Now, in a world where information is practically everywhere on the Internet, it makes sense for you to turn to email marketing providers for more information about how to leverage email marketing in your business.
However, there are two obstacles to these:
Popularity: When you’re learning from them, your competitor’s most likely learni...
2018-08-2108 minOne Stop Shop5 Important Metrics You Need To Monitor For Profitable Email Marketing.In this week’s episode, we’re going to talk about the five most important metrics that you need to monitor to guarantee that you’ll have a profitable email marketing campaign.
Keep in mind that these metrics are specifically for gauging profitability.
By focusing on these five metrics, you can find out if you need to tweak your email marketing campaign to ensure that the resources you’ve invested are giving you a healthy ROI or not.
Some of the best quotes from this episode:
"Think your email marketing campaign kicks as...
2018-08-1400 min
One Stop Shop5 Important Metrics You Need To Monitor For Profitable Email Marketing.In this week’s episode, we’re going to talk about the five most important metrics that you need to monitor to guarantee that you’ll have a profitable email marketing campaign.
Keep in mind that these metrics are specifically for gauging profitability.
By focusing on these five metrics, you can find out if you need to tweak your email marketing campaign to ensure that the resources you’ve invested are giving you a healthy ROI or not.
Some of the best quotes from this episode:
"Think your email marketing campaign kicks ass? Not...
2018-08-1409 minOne Stop Shop4 Ways To Reignite Your Abandoned Cart Recovery Rate“I did my best, but I guess my best wasn’t good enough~”
For some people, this song is all about love, heartbreak and missed chances when it comes to pursuing romantic relationships.
But for you, and other Ecommerce entrepreneurs, this song is played in your head whenever you glare at your screen and wish for your abandoned cart’s recovery rate to increase.
You’ve addressed your customers by their names in your email.
You’ve been specific and true to your brand’s most authentic self.
You’ve sent them a l...
2018-08-0700 min
One Stop Shop4 Ways To Reignite Your Abandoned Cart Recovery Rate“I did my best, but I guess my best wasn’t good enough~”
For some people, this song is all about love, heartbreak and missed chances when it comes to pursuing romantic relationships.
But for you, and other Ecommerce entrepreneurs, this song is played in your head whenever you glare at your screen and wish for your abandoned cart’s recovery rate to increase.
You’ve addressed your customers by their names in your email.
You’ve been specific and true to your brand’s most authentic self.
You’ve sent them a l...
2018-08-0709 minOne Stop ShopThe Simplest Email Marketing FunnelWhen you think about email marketing, what comes to your mind? You may smile for a bit and say: “Automation. Funnels.”
Afterwards, you may stop for a while and whisper: “Sequences. Segmentation.”
Before you know it, you’ve stopped whatever it is you’re doing, and now you’re sitting in a fetal position, chanting email marketing terms over and over again: “Triggers. Events. Blah. Blah. Blah.”
Stop!
In this week’s episode, we’re going to talk about the simplest email marketing funnel that will help you convert customers and boost your business tr...
2018-07-3100 min
One Stop ShopThe Simplest Email Marketing FunnelWhen you think about email marketing, what comes to your mind? You may smile for a bit and say: “Automation. Funnels.”
Afterwards, you may stop for a while and whisper: “Sequences. Segmentation.”
Before you know it, you’ve stopped whatever it is you’re doing, and now you’re sitting in a fetal position, chanting email marketing terms over and over again: “Triggers. Events. Blah. Blah. Blah.”
Stop!
In this week’s episode, we’re going to talk about the simplest email marketing funnel that will help you convert customers and boost your business tr...
2018-07-3106 min
The Jeff Large PodcastAdii Pienaar | Identify Your ValuesAdii Pienaar is one of the original founders of WooThemes and WooCommerce. He is currently the high king of WooCommerce at Conversio. In today’s discussion, we talk about work-life balance, identifying your values and priorities, and finding meaning.
2018-07-3000 minOne Stop Shop4-Step Checklist To Effectively Boost Your Engagement in Email MarketingYou know email marketing is still a big deal. It still drives a lot of revenue within any business - especially in ecommerce.
That’s why you closed your eyes, invested (maybe even borrowed?) a good amount of money in your email marketing platform and eagerly hoped for the best, isn’t it?
And when it comes to email marketing, you just need to send more emails to a lot of your customers, right?
Wrong.
The key here isn’t to send more emails - it’s to send better & smarter...
2018-07-2400 min
One Stop Shop4-Step Checklist To Effectively Boost Your Engagement in Email MarketingYou know email marketing is still a big deal. It still drives a lot of revenue within any business - especially in ecommerce.
That’s why you closed your eyes, invested (maybe even borrowed?) a good amount of money in your email marketing platform and eagerly hoped for the best, isn’t it?
And when it comes to email marketing, you just need to send more emails to a lot of your customers, right?
Wrong.
The key here isn’t to send more emails - it’s to send better & smarter emails t...
2018-07-2407 minOne Stop ShopFree Advertising Exists: Get More Word of MouthNick Disabato runs the design agency draft.nu, where he helps fix leaky revenue with conversion-focused design.
But that’s not the topic we are discussing today.
Nick is really good at word of mouth marketing, an ideal way of getting new customers. However, word of mouth marketing is also very difficult to leverage and scale.
In this episode, Nick shares his tips on getting customers to talk about your business.
Some of the best quotes from this episode:
"Good evergreen content will promote your credibility, and expand your au...
2017-10-1200 minOne Stop ShopUse Referrals to Get New CustomersKai Davis is a referral expert, marketing consultant and founder of KaiDavis.com. He is known for sharing actionable articles on how to get more customers, without spending more on marketing.
In this episode, we talk about how you can get referrals to gain new customers.
Some of the best quotes from this episode:
"Right after a purchase is the time when customers are most engaged."
"Document what you're already doing. By turning it into a standard procedure, you can build upon it."
"If you want more referrals, you...
2017-10-0500 min
The Business Generals Podcast | Helping You Maximize Your Entrepreneurial Dreams - Every Single Week061: The Techpreneurial Genius Behind WooThemes (w/Adii Pienaar)Adii Pienaar is a serial entrepreneur best known for founding the successful and multi-million dollar company WooThemes in 2008 which he also built from his home country South Africa. Since WooThemes, Adii has started a few new businesses, most recently Conversio (previously Receiptful), a SaaS business for all-in-one ecommerce marketing including features like email receipts, cart abandonment, follow ups, recommendations, product reviews, search, and feedback.
Starting outÂ
When Adii started out in business, he just wanted to be an entrepreneur and work for himself. He got into Wordpress out of necessity because he needed money for school. So...
2017-09-0348 min
HackToStartAdii Pienaar, Founder, Conversio | EP 157Adii Pienaar is the Founder of Conversio, an all-in one marketing dashboard. Adii is based in Cape Town, South Africa and previously co-founded WooThemes - an e-commerce platform for Wordpress - which bootstrapped their way to over 150,000 customers. Today, Adii is continuing to help e-commerce entrepreneurs worldwide build stronger businesses through his latest startup Conversio, an all-in one marketing dashboard that helps you sell more. Adii joins us to share his story, how he started his career in entrepreneurship, what it was like transitioning wordpress templates into a full e-commerce platform, what it was like bootstrapping a company, how he’s...
2017-07-1831 min
Founder ChatsAdii Pienaar (WooCommerce & Conversio)This week I talk with Adii Pienaar, founder of WooCommerce and Conversio. We discuss growing up in Cape Town, how Adii’s entrepreneurial father and teacher mother influenced his career path, how entrepreneurship gave him a sense of belonging and so much more. Enjoy!
http://founderchats.com
https://conversio.com
https://baremetrics.com
2017-06-2756 min
Exhale#11 - Reaching Superficial MilestonesI want to run 2000km in 2016 and after a 3-week break due to illness, I'm behind schedule. So it's going to be tough to reach that milestone. That said, I'm not even sure why 2000km is even that important. Is it more important than 1900km? Or 1850km?
In thinking through this, I realised that I'm not always super-clear with myself about why I sometimes set specific goals.
I can remember feeling so much stress, anxiety and impatience before Conversio initially reached $1m ARR, then $100k MRR and again $125k MRR. The truth was that reaching...
2016-12-0800 min
Exhale#10 - Behind The ScenesMy perception is that most people know me due to my two successes: WooThemes and now Conversio.
I also suspect that most people don't know about all of my failures: Maiden League Records, Akkerliefies, The Cellar, Radiiate V1, Lunchbox, Radiiate V2, CFOh!, Radiiate V3 and PublicBeta. This list doesn't even include all of the ideas that were only ever ideas. Or the acquisitions I've explored in the past.
The reason people don't know this, is because we don't know what's happening behind the scenes of others' lives and businesses. We have extreme survivorship bias, where...
2016-12-0100 min
Exhale#7 - Playing your own gameEarlier this week, we rebranded and relaunched Receiptful as Conversio. This was ultimately a project that represented our own evolution and what we had learnt about ourselves in the last 2 years since we first launched.
See... In those two years, we had done quite a few things that weren't necessarily planned. We launched as a bootstrapped company with a paid-only product then switched to a freemium-only model, which meant raising $500k in a seed round all before we even had a feature set for which we could charge. And then we came to a fork in the...
2016-11-0300 minOne Stop ShopThe Secret of Getting Started with Adii PienaarThis episode is a short, 3-minute prologue for the One Stop Shop podcast by Receiptful founder, Adii Pienaar.
In this prologue, Adii shares some of the inspiration and motivation for why the Receiptful team has produced this podcast. He also shares their hopes and goals with the podcast (hint: it's about telling the stories of eCommerce businesses in a way that helps others learn and grow).
Credits:
Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
This podcast was produced by comealivecreative...
2016-07-0900 min