Shows
The Joy of Membership PodcastHelpful with Digital Marketing (Part 2): California Pharmacists AssociationSheila Johnston spends her day managing the membership, communication, and day-to-day administration of the California Pharmacists Association. She attributes the success that she’s experienced in her 19-year career working in the industry to the extra effort that she places on understanding the people her organization serves, so that what she produces in marketing can replicate their voices.In this podcast episode, Sheila will share how she’s leveraged the digital marketing platform Feathr as a way to connect with current and prospective members. Of course, if you missed last week’s conversation with Abhay Khurana...2021-02-1815 min