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AI CMO
S2 E5: The AI Search War: Google, OpenAI, MS CoPilot, Perplexity and the Battle for the AI Search Ecosystem
This episode serves as the grand finale for Season 2, delving into the profound shifts in how we access information online and the radical industry confrontation reshaping human interaction with knowledge. It deconstructs the new AI search infrastructure, the technologies powering this battle, and the strategic plays of major contenders. The discussion also introduces Generative Engine Optimization (GEO) as the new framework for content visibility and impact in this evolving landscape.(00:00:00) The new search war, deconstructing the AI search engine and ecosystem(00:03:30) The battlefield defined from blue links to AI answers(00:11:30) The weapons of...
2025-09-07
1h 19
AI CMO
S2 中文特辑:从Archie到ChatGPT:搜索引擎的进化史诗与Embedding革命(Special Episode: From Archie to ChatGPT: The Epic Evolution of Search Engines and the Embedding Revolution)
搜索引擎的前世今生:从Archie到生成式AI的演进之路引言:信息迷雾中的灯塔在人类文明进程中,信息的组织与检索始终是核心挑战。从亚历山大图书馆的目录系统到中世纪大学的经院索引,直至近代的卡片目录柜,人类一直在探索如何从信息海洋中精准定位知识。互联网的诞生将这一挑战推向极致——当全球信息以光速连接,我们迫切需要能够穿透信息迷雾的智能导航系统。这就是搜索引擎的故事,一部关于技术突破、商业博弈与人类认知变革的史诗。永恒的追寻从Archie的简单文件列表到ChatGPT的智能对话,搜索引擎的演进史是人类追求知识组织最优解的缩影。每一次技术突破都不仅是算法的革新,更是对人类信息行为理解的深化。当我们站在生成式AI的临界点上,需要铭记的是:最伟大的技术不是替代人类思考,而是拓展我们认知边界的伙伴。搜索引擎的终极形态,或许将不再是"搜索",而是一种无处不在的智能环境,如同电力般融入生活底层,默默支撑着人类文明的智慧演进。
2025-09-04
57 min
AI CMO
S2 E4: The Paradigm Shift of Search: From Keywords and PageRank to Embeddings and Generative Dialogue
Welcome, deep divers, to the fourth and foundational episode of Season 2 of The Deep Dive, brought to you by ACMO! In this monumental journey, we trace the incredible history of how humanity has grappled with the information fog and sought to intelligently navigate vast oceans of knowledge, from ancient libraries to the internet's digital expanse. This isn't just a story of technological breakthroughs; it's an epic tale of how search has transformed human cognition itself. As we'll discover, we're no longer just "finding it"; we're moving towards a world where search engines are truly understanding and answering – a seismic sh...
2025-09-04
1h 20
AI CMO
S2 E3: GOPAM: AI Search Gatekeepers
Welcome to AICMO on Spotify, where we dive deep into the most pressing evolutions in digital marketing. In this critical episode, "S2 E3: GOPAM: AI Search Gatekeepers," we build on previous discussions about the shift from "10 blue links to AI answers" by exploring the rise of what ai Marketing OS Ltd calls "GOPAM: Google, OpenAI, Perplexity, Anthropic, and Microsoft". These five entities are not just products, but powerful new discovery systems profoundly reshaping how content reaches audiences and how brands achieve visibility.The central question we wrestle with today is provocative: Does the rise...
2025-09-03
21 min
AI CMO
S2 E2: The Self-Funded AI Revolution: Why Individuals Outpace Corporations in the AI Race
Join us for a deep dive into "The Self-Funded AI Revolution," exploring a profound, bottom-up transformation unfolding as individuals, professionals, and solopreneurs personally invest in AI tools to boost productivity, unlock creativity, and achieve more faster. This episode unpacks how personal initiative is often outstripping corporate strategy.Key topics include:The Shadow AI Economy: Discover why a staggering 78% of knowledge workers use AI at work in a "bring your own AI" (BYOAI) model, operating often without corporate mandates or budget approvals. We examine the stark disconnect where 95% of enterprise AI pilots fail to show measurable financial...
2025-08-26
1h 05
AI CMO
S2 E1: Rewiring Search: From Clicks to Citations
The Deep Dive: Season 2, Episode 1 – Rewiring Search: From Clicks to CitationsWelcome back to The Deep Dive! In this kick-off episode for Season 2, we build on the groundwork laid in Season 1, where we explored the monumental shift from the classic "10 blue links" to the AI-driven "answer surface".Today, we go even deeper, dissecting the profound changes in how people search for and interact with information specifically because of generative AI. This isn't just a new widget; search is transforming into a dynamic, back-and-forth conversation, and AI-generated citations now matter way more than tr...
2025-08-21
34 min
AI CMO
S1 E5: The Dawn of AI Search: from blue links to synthesized answers
This episode is part of Season 1, titled "From 10 Blue Links to AI Answers: Navigating the Generative Search Revolution." In this season, we explore the seismic transformation of online search, moving from the familiar "10 blue links" to an AI-driven "answer surface" where visibility hinges on being cited by AI rather than just ranking. We introduce Generative Engine Optimization (GEO) as the crucial new discipline for making your content understood, trusted, and cited by AI, emphasizing the importance of structured facts, relevance engineering, and RAG-ready knowledge to prepare for a world where AI agents act as well as users read.T...
2025-08-19
50 min
AI CMO
S1 E4: From Human Touch to AI Insight: Mastering Hybrid Content for the AI Answer Engine Era
This episode is part of Season 1, titled "From 10 Blue Links to AI Answers: Navigating the Generative Search Revolution." In this season, we explore the seismic transformation of online search, moving from the familiar "10 blue links" to an AI-driven "answer surface" where visibility hinges on being cited by AI rather than just ranking. We introduce Generative Engine Optimization (GEO) as the crucial new discipline for making your content understood, trusted, and cited by AI, emphasizing the importance of structured facts, relevance engineering, and RAG-ready knowledge to prepare for a world where AI agents act as well as users read.W...
2025-08-16
28 min
AI CMO
S1 E3: From Search to Answers: Why Answer Engine Optimization(AEO) is the future of SEO
This episode is part of Season 1, titled "From 10 Blue Links to AI Answers: Navigating the Generative Search Revolution." In this season, we explore the seismic transformation of online search, moving from the familiar "10 blue links" to an AI-driven "answer surface" where visibility hinges on being cited by AI rather than just ranking. We introduce Generative Engine Optimization (GEO) as the crucial new discipline for making your content understood, trusted, and cited by AI, emphasizing the importance of structured facts, relevance engineering, and RAG-ready knowledge to prepare for a world where AI agents act as well as users read.A...
2025-08-15
38 min
AI CMO
S1 E2: Making content understood, trusted and cited by AI | The four pillars of AI content success
This episode is part of Season 1, titled "From 10 Blue Links to AI Answers: Navigating the Generative Search Revolution." In this season, we explore the seismic transformation of online search, moving from the familiar "10 blue links" to an AI-driven "answer surface" where visibility hinges on being cited by AI rather than just ranking. We introduce Generative Engine Optimization (GEO) as the crucial new discipline for making your content understood, trusted, and cited by AI, emphasizing the importance of structured facts, relevance engineering, and RAG-ready knowledge to prepare for a world where AI agents act as well as users read.
2025-08-14
28 min
AI CMO
S1 E1: Introducing AI-CMO - Invisible or Indispensable: How AI is Reshaping Brand Visibility and Why 'Being Recommended
This episode is part of Season 1, titled "From 10 Blue Links to AI Answers: Navigating the Generative Search Revolution." In this season, we explore the seismic transformation of online search, moving from the familiar "10 blue links" to an AI-driven "answer surface" where visibility hinges on being cited by AI rather than just ranking. We introduce Generative Engine Optimization (GEO) as the crucial new discipline for making your content understood, trusted, and cited by AI, emphasizing the importance of structured facts, relevance engineering, and RAG-ready knowledge to prepare for a world where AI agents act as well as users read.
2025-08-13
30 min