Shows
Growth In Reverse (Newsletter Growth & Email Marketing)From Tweets to 70k: How Jesse "Accidentally" Built a Newsletter of 70k Subscribers"Every time I try to be an expert, I lose readers. When I’m just me, they stick around." – Jesse J. Anderson, Extra Focus newsletterFor the first time ever, Chenell & Dylan have recorded LIVE, in-person podcast episodes! Coming at you in-person from Kit Studios in Boise ID, Chenell & Dylan connect with Jesse J. Anderson—better known online as ADHD Jesse—to uncover the evolution of his successful newsletter, Extra Focus. Jesse's grown Extra Focus to over 70,000 subscribers and a combined social following in the hundreds of thousands. Jesse shares the real, raw, and often...2025-06-1847 minGrowth In Reverse (Newsletter Growth & Email Marketing)Should your newsletter have a podcast? (Our take after 6 months of episodes)"Podcasting isn’t a shortcut to growth—but it’s a hell of a way to deepen relationships." – Chenell BasilioWhat can happen when you commit to a weekly podcast for six straight months? You're about to find out. Chenell & Dylan pull back the curtain on the Growth In Reverse podcast—sharing the behind-the-scenes of what’s worked, what hasn’t, and what we’ve learned along the way.We get real about the numbers: subscribers, downloads, YouTube stats, and more. Plus, we chat through the very real question—should newsletter writers even start...2025-06-1147 minGrowth In Reverse (Newsletter Growth & Email Marketing)Creators Are Flocking to Substack—but Should You Join Them?“You can pretty much do anything on Substack—which is good and also makes me nervous.” – Chenell BasilioWe've seen a wave of creators flocking to Substack over the last month and couldn’t help but wonder... what’s really going on here? In this episode, Chenell & Dylan unpack the why we believe this migration is happening. Are creators just chasing the next shiny thing, or is Substack genuinely offering something new and powerful?We dive into the benefits, red flags, and the not-so-obvious consequences of going all in on the platform. We cover how Su...2025-06-0439 minGrowth In Reverse (Newsletter Growth & Email Marketing)30 Creators. 30 Days. 3,700+ Subscribers: How She Did It"I thought this would grow my list. It did—but the real win was something else entirely." — Chenell Basilio on her 30 Days of Growth experiment.In this special episode of Growth In Reverse, Chenell & Dylan break down the whirlwind that was Chenell's 30 Days of Growth experiment. What started as a simple idea to improve my cross-promotions quickly snowballed into a full-fledged daily popup newsletter, complete with giveaways, podcast episodes, and a ton of valuable insights.We dive into the gritty details—from the unexpected chaos of daily publishing and coordinating with 30 creators to the...2025-05-2842 minGrowth In Reverse (Newsletter Growth & Email Marketing)How He Turned a Free Google Doc into $1.2M + 18,000 Newsletter SubscribersGet 30 proven newsletter strategies to grow and optimize your email list FREE >>"There is a strong, undeniable correlation between the number of emails you send and the amount of money you make." — Olly RichardsIn this episode, Chenell & Dylan chat with Olly Richards — the founder of Storylearning.com and now a fast-growing personal brand — about exactly how he grew his personal brand from $0 and 0 audience to $1.2m and over 18,000 subscribers in 18 months. From his early days as a broke jazz musician to building a multi-million dollar language learning business, Olly walks us through the evo...2025-05-2150 minGrowth In Reverse (Newsletter Growth & Email Marketing)From Confusion to Clarity: How to Fix an Overwhelming NewsletterGet 30 proven newsletter strategies to grow and optimize your email list FREE >>"Faceless brands are forgettable. Put your name on it. Make it human."In this episode, Dylan and Chenell are back for another Newsletter Roast! Get out your marshmallows 🔥 This week we're roasting a newsletter all about podcast discovery. The Find That Pod newsletter promises to help readers uncover the best shows out there, but does it actually do that? We go deep into what’s working and what’s not. We share actionable insights for creators looking to grow a...2025-05-1431 minGrowth In Reverse (Newsletter Growth & Email Marketing)Behind the Scenes of a Free 30-Day Newsletter Growth SprintGet 30 proven strategies to grow and optimize your email list FREE >>"This might be the most fun I've had growing my newsletter." — ChenellAnd here's how Chenell's doing it.We're giving you a behind-the-scenes look at how 30 Days of Growth is going—and how we’re planning to make the most of the final stretch! With over 2,600 signups already and a massive giveaway in motion, this mini-launch is becoming more than expected… but can it be even bigger?In this episode, Chenell & Dylan break down what’s working, what could be b...2025-05-0735 minGrowth In Reverse (Newsletter Growth & Email Marketing)Steal These 5 Newsletter Growth Levers You Can Start TodayGet 30 proven strategies to grow and optimize your email list FREE >>In this episode, we’re unpacking five high-performing newsletter growth levers that creators are using right now to grow smarter—not harder.Each tactic comes straight from Chenell's 30 Days of Growth series, where creators shared the exact strategies that helped them attract thousands of new subscribers, improve engagement, and build more loyal audiences. From a clever “four-hour follow-up email” to a Google Doc that helped generate over $1.2 million in revenue, we’re dissecting what made these plays work—and how you can apply them to your own...2025-04-3038 minGrowth In Reverse (Newsletter Growth & Email Marketing)The Cross-Promo Playbook: Strategies That Actually Work (Without Wasting Time)Get 30 proven strategies to grow and optimize your email list FREE >>We're diving into one of the most underrated growth strategies out there: collaborations and cross-promotions. Whether you're building a newsletter, launching a podcast, or growing a YouTube channel, collabs are one of the most high-leverage plays you can run — and we break down exactly how to do them right.We get into real-life examples, from simple newsletter swaps to co-created content that drives thousands of subscribers (even when you're the smaller creator). We also talk through common mistakes we’ve made, what to wa...2025-04-2348 minGrowth In Reverse (Newsletter Growth & Email Marketing)30 Proven Ways to Grow Your Newsletter (this episode will self-destruct in 7 days....)Here's the scoop: I'm launching a free 30-day, pop-up newsletter called 30 Days of Growth. It's going to feature 30 different tactics to either grow or optimize your newsletter from creators like Jay Clouse, Amanda Goetz, Eddie Shleyner, and many others. Each one will be something you can implement in 24 hours or less. You can sign up to grab it at 30daysofgrowth.co.2025-04-2005 minGrowth In Reverse (Newsletter Growth & Email Marketing)The #1 Thing These 3 Newsletters Got Wrong (and How to Fix It) — Newsletter Roasts Vol. 2Get 30 proven strategies to grow and optimize your email list FREE >>Three roasts are better than one!Our first Newsletter Roast was last month, and we only roasted ONE newsletter. Today we're bringing back the heat—but roasting THREE newsletters instead of just one. These newsletters are all in different phases of their journey but all share one common problem (you'll have to listen to find out). In this episode, we review each newsletter's sign-up page, their welcome email & onboarding, and one edition of their newsletters. While you *can* listen to this on...2025-04-1641 minGrowth In Reverse (Newsletter Growth & Email Marketing)How “IV Content” Fuels the Fastest-Growing Newsletters—to 50k and Beyond (NMS Talk)Get 30 proven strategies to grow and optimize your email list FREE >>This special edition of the Growth In Reverse podcast is the full live talk I gave at the Newsletter Marketing Summit in Austin TX this past February. Over the past two years, I’ve studied the growth of the most successful newsletters in the world—those who’ve hit 50,000+ subscribers—and I noticed something interesting. There's one thing every single one of them has in common. It's not some sexy growth hack or a secret referral program. It’s something way more powerful a...2025-04-0925 minGrowth In Reverse (Newsletter Growth & Email Marketing)From 40 Followers to $1m: Dave & Marsden Kline Built a Creator Business in 3.5 YearsGet 30 proven strategies to grow and optimize your email list FREE >>"Quantity leads to quality, but when you find a winner, you have to double down." — Dave Kline, MGMT PlaybookDave Kline went from leading teams at Bridgewater to building a million-dollar creator business—with zero prior experience on social media. But the real secret behind the success? His wife, Marsden (Mar). While Dave built a public-facing brand on Twitter and LinkedIn, Mar worked behind the scenes to shape the vision, voice, and strategy of their business.Then, she stepped into the spot...2025-04-0245 minGrowth In Reverse (Newsletter Growth & Email Marketing)One man. One newsletter. One Million subscribers: How Lenny Rachitsky did it.Get 30 proven strategies to grow and optimize your email list FREE >>Lenny Rachitsky just crossed 1 million subscribers with his Substack newsletter, aptly named Lenny's Newsletter.Chenell has written a few deep dives on Lenny (How he reached 377k subscribers, and how he got 18k paid subscribers).So we thought it would be interesting to see what he's done to accelerate his growth to over 1M subscribers over the past few years—and share our biggest takeaways and reasons for his growth. → Take your newsletter to the next level with GIR Pro >>→...2025-03-2644 minGrowth In Reverse (Newsletter Growth & Email Marketing)Brutally Honest Newsletter Roast: What Works, What Doesn't, and What to FixGet 30 proven strategies to grow and optimize your email list FREE >>“The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.”(Watch this episode on YouTube -->)We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters. And today we're roasting the first one: Craftsman Films Shout-out to Daren Smith of Craftsman Creative and Craftsman Films for being our first guinea pig with this experimental episode. → Take your newsletter to the next leve...2025-03-1934 min
Aggressively Human: Online Business in the Age of AI, Algorithms & AutomationsCut out the (Meta) Middleman: Creator-Led Newsletter Growth with Dylan RedekopNo matter your relationship with social media and Big Tech… you can’t argue that it’s become more saturated, more based on the algorithm (bye bye followers, hello “for you” feed), and more “pay-to-play”. So, you decide to focus on your newsletter and stop building on rented land. But in order to grow, you’re told to give even more money to the platforms for ads, or spend time every day posting and engaging - ultimately paying with your attention.What if there was another way to grow your newsletter, without relying on social media or paying high rate...2025-03-1356 minGrowth In Reverse (Newsletter Growth & Email Marketing)The Future For Newsletters: Biggest Lessons from the Newsletter Marketing SummitGet 30 proven strategies to grow and optimize your email list FREE >>"The future of newsletters isn’t just email." — Chenell BasilioMissed the Newsletter Marketing Summit in Austin? Well, Chenell didn't! She was there IRL—and she's sharing her biggest takeaways from the first annual summit. Not only did Chenell attend the event, she was a speaker! Listen in to find out more about her talk and the insights and trends she discovered while in Austin TX. → Take your newsletter to the next level with GIR Pro >>→ Get...2025-03-1241 minGrowth In Reverse (Newsletter Growth & Email Marketing)From 0 to 100K: The Science of Writing, Learning & Experimentation with Anne-Laure Le CunffGet 30 proven strategies to grow and optimize your email list FREE >>"I didn’t have a goal—I just committed to showing up every day for 100 days." — Anne-Laure Le Cunff, Ness LabsAfter publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter.It was the tiny experiment that kickstarted her newsletter journey. But it was just the beginning. Today, her Maker Mind newsletter reaches over 100k subscribers' inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. But what's even more impressive is tha...2025-03-0544 min
Growth In Reverse (Newsletter Growth & Email Marketing)This Student Grew a Newsletter & Community to 6-Figure Subscribers & RevenueGet 30 proven strategies to grow and optimize your email list FREE >>Anne-Laure got her first 6,000 subscribers by posting 100 articles in 100 days. But that was back in 2019.Today, her Maker Mind newsletter hits over 100k subscriber inboxes, and her Ness Labs community brings in over 6 figures in revenue every year. So, in this deep dive walkthrough, I share how Anne-Laure went from 6k subscribers to 100k+. Then later this week, Dylan and I chat with Anne-Laure about her recent journey of getting her PhD in neuroscience and publishing a book, all while still operating...2025-03-0223 minGrowth In Reverse (Newsletter Growth & Email Marketing)Building a $2M Newsletter While Getting Lazier with Katelyn BourgoinGet 30 proven strategies to grow and optimize your email list FREE >>"Less is more. The key to growing Why We Buy wasn’t doing more—it was doubling down on what worked and cutting the rest.” — Katelyn BourgoinChenell & Dylan are joined by Katelyn Bourgoin of the Why We Buy newsletter.Chenell researched & wrote a GIR Deep Dive on Katelyn back in 2023. At that point, Katelyn's Why We Buy newsletter had just surpassed the 50k-subscriber mark and she was in the midst of earning $300k with her newsletter. Fast-forward 18 months: Why We B...2025-02-2652 minGrowth In Reverse (Newsletter Growth & Email Marketing)The 7-Figure Newsletter Teaching People “Why We Buy”Get 30 proven strategies to grow and optimize your email list FREE >>Katelyn Bourgoin has amassed over 63k subscribers and earned $1M in revenue—in 2024 alone! She runs the popular newsletter Why We Buy. It's my favorite newsletter when it comes to buyer psychology.And in this deep dive walkthrough, I'm giving you a rundown of how she's built and monetized her newsletter. And then later this week, Dylan and I have Katelyn on the show talking all about how she's pivoting her consulting business to a full-on newsletter business. Get 75+ Growth Lev...2025-02-2332 min
Win The Hour, Win The DayFix Your Email Funnel: Double Engagement with Smart Segmentation! with Dylan RedekopThis week’s episode of Win The Hour, Win The Day Podcast interviews, Dylan Redekop.Are you losing email subscribers before they even read your content? Join us as Dylan Redekop shares how to fix broken email funnels and turn your list into real, engaged readers.In this powerful episode, you'll learn:-Why most email lists fail and how to keep yours alive.-The biggest mistake in welcome emails (and how to fix it fast).-How smart segmentation can 2X your engagement and conversions.2025-02-1926 minGrowth In Reverse (Newsletter Growth & Email Marketing)Beyond Sponsorships: The Most Unique Newsletter Revenue StreamsGet 30 proven strategies to grow and optimize your email list FREE >>What are the most popular revenue streams for newsletters?And how many revenue streams do most newsletters have? Chenell & Dylan review the revenue stream stats from the 66 Deep Dives that Chenell's published for Growth In Reverse. They reveal what the 3 most common revenue streams are—but then they unearth the lesser-known revenue streams that newsletter creators are sleeping on. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >>KEY TAKEAW...2025-02-1937 minGrowth In Reverse (Newsletter Growth & Email Marketing)How To Revive a Stalled Newsletter — with Ben CollinsGet 30 proven strategies to grow and optimize your email list FREE >>What happens when an established newsletter hits a growth plateau? And can anything be done to revive it?Chenell & Dylan sit down with Ben Collins of BenLCollins.com and his Google Sheets Tips newsletter.When Chenell researched & wrote her GIR Deep Dive on Ben last year, all appeared to be going well for Ben and his Google Sheets Tips newsletter. But when we invited Ben to join us on the podcast, he was apprehensive: "Are you sure you want me to...2025-02-1246 min
Growth In Reverse (Newsletter Growth & Email Marketing)He Built a 6-Figure Empire Teaching Google Sheets: Ben Collins Deep DiveGet 30 proven strategies to grow and optimize your email list FREE >>Ben Collins has built a successful business and a newsletter with over 50k subscribers that earns him a comfortable living. Later this week, Dylan and I talk to Ben about how he can continue to grow the newsletter and get over the growth plateau he's currently facing. Get 75+ Growth Levers used by top newsletters: https://growthinreverse.com/gll/Join a community of others building their newsletters: https://growthinreverse.com/pro/***LINKS MENTIONED• Ben's newsletter and website: https://www.ben...2025-02-1021 minGrowth In Reverse (Newsletter Growth & Email Marketing)Small changes that could 10x your newsletter.Get 30 proven strategies to grow and optimize your email list FREE >>Could these small changes have a 10x impact on your newsletter's success? Chenell & Dylan reveal 15+ little newsletter changes you can make today that could have massive results. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >>KEY TAKEAWAYSThe minimalist landing page tip that can help boost conversions9 small ways to improve your welcome email—and increase engagementThe missed opportunity with “almost there” & "thank-you" pagesReferral programs: a simple way to make th...2025-02-0545 minGrowth In Reverse (Newsletter Growth & Email Marketing)Scaling to 150k: The Secrets to More Paid Subscribers with Aakash Gupta (#010)Get 30 proven strategies to grow and optimize your email list FREE >>"Collaborations are not optional. They’re the fastest way to grow a newsletter.” — Aakash Gupta, Product GrowthChenell & Dylan sit down with Aakash Gupta of the Product Growth newsletter in this episode. When Chenell researched & wrote her GIR Deep Dive on Aakash last year, he had just hit 100k subscribers. He's now grown to over 150k subscribers, publishes multiple times per week—and started a new podcast this past August. Aakash shares how he's grown his newsletter, where he focuses his energy, and how...2025-01-2947 min
Growth In Reverse (Newsletter Growth & Email Marketing)$624k/Year From a Newsletter - How Aakash Gupta Grew His Newsletter From 0 to 105k in 3 Years. (#009)Get 30 proven strategies to grow and optimize your email list FREE >>In 3 years, Aakash Gupta went from 0 to over 300k followers, 105k email subscribers, and $624k in annual revenue. This is a walkthrough of a deep dive I wrote into his growth story, which you can read here: https://growthinreverse.com/aakash-gupta/On Wednesday, we're releasing the full interview with Aakash Gupta here, so stay tuned!2025-01-2718 minGrowth In Reverse (Newsletter Growth & Email Marketing)Turn Your Newsletter Into a Sponsor Magnet - with Justin Moore (#008)Get 30 proven strategies to grow and optimize your email list FREE >>"I made $2,000 with a newsletter list of only 3,000 subscribers."In this episode of the Growth In Reverse podcast, Chenell & Dylan sit down with Justin Moore and discuss how to nail brand sponsorships. Justin is the founder of Creator Wizard where he coaches creators to earn more with their brand deals. He has also written and pre-launched his book on the same topic called Sponsor Magnet. → Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Lever...2025-01-2251 minGrowth In Reverse (Newsletter Growth & Email Marketing)7 of the Best Newsletter Growth Strategies of 2024 (#007)Get 30 proven strategies to grow and optimize your email list FREE >>In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into the best and most unique growth strategies they saw in 2024.→ Take your newsletter to the next level with GIR Pro >>→ Get free access to 75+ newsletter Growth Levers here >>KEY TAKEAWAYSHow Khe Hy used lead magnets "in disguise"Aakash Gupta discovered a massive growth hackKyla Scanlon drives over 69k subscribers with short-form contentYossi Levi creates irresistible content with "exclusives"How Julie Gurner extracts value, then pivotsBen Tossell repl...2025-01-1536 minGrowth In Reverse (Newsletter Growth & Email Marketing)Spicy Newsletter Takes: Should You Really Do This? (#006)Get 30 proven strategies to grow and optimize your email list FREE >>In this episode of the Growth In Reverse podcast, Chenell & Dylan dive into some of the most polarizing newsletter topics. They share their experiences and opinions AND potentially *hot* takes. Take your newsletter to the next level with GIR Pro >> Get free access to 75+ newsletter Growth Levers here >> KEY TAKEAWAYSLead Magnets: Yes or No? How to make them work for you.Double Opt-In Debate: Does it help engagement or kill your subscriber growth?Cleaning Your Email List: 100% necessary—or mo...2025-01-0851 minGrowth In Reverse (Newsletter Growth & Email Marketing)Grow Your Newsletter WITHOUT Social Media (#005)Get 30 proven strategies to grow and optimize your email list FREE >>In this episode of the Growth In Reverse podcast, Chenell & Dylan review how some popular newsletters grew without social media —and share how you can do the same. Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/Start collecting testimonials for free with Senja: https://growthinreverse.com/senjaLINKS MENTIONEDStart collecting testimonials for free with Senja: https://growthinreverse.com/senjaBen Collins - Google Sheets Newsletter (GIR Deep Dive)Thomas Shields - The Dink Newsletter (GIR De...2024-12-3044 minGrowth In Reverse (Newsletter Growth & Email Marketing)What I’d Change If I Started Over (#004)Get 30 proven strategies to grow and optimize your email list FREE >>In this episode of the Growth In Reverse podcast: after hitting 40,000 subscribers in 2 years of publishing her Growth In Reverse newsletter, Chenell reflects on how she operated, grew, and monetized her newsletter—and what she would do differently if starting from scratch. Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/Start collecting testimonials for free with Senja: https://growthinreverse.com/senjaKEY TAKEAWAYSStarting Strong: Why beginning with curiosity and passion set the foundation for success.Co...2024-12-2343 minGrowth In Reverse (Newsletter Growth & Email Marketing)Building His Newsletter to 75k Subscribers with Eddie Shleyner of Very Good Copy (#003)Get 30 proven strategies to grow and optimize your email list FREE >>#003 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan host a special guest: Eddie Shleyner, the creator behind Very Good Copy.Eddie has built a successful newsletter and blog focused on micro lessons in copywriting, creativity, and marketing, garnering the attention of over 70,000 subscribers and leading brands.Get Chenell's FULL deep dive on Eddie Shleyner here: https://growthinreverse.com/eddie-shleynerStart collecting testimonials like Eddie did —for free— with Senja: https://growthinreverse.com/senjaKEY...2024-12-1854 min
Growth In Reverse (Newsletter Growth & Email Marketing)The Biggest Mistakes We See Newsletters Making (#002)Get 30 proven strategies to grow and optimize your email list FREE >>#002 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan cover the 12 most common mistakes they see newsletter creators making—and how to fix them. Get the full list of mistakes and 75+ newsletter growth tactics here: https://growthinreverse.com/mistakesStart collecting testimonials for free with Senja: https://growthinreverse.com/senjaKEY TAKEAWAYSMistake #1: Poor Format & ContentMistake #2: Hiding your subscribe formMistake #3: Too many other linksMistake #4: Unclear valueBONUS Mistake: Not collecting social proofMistake #5: Not sending a welcome emailMistake #6: Usin...2024-12-1131 min
Growth In Reverse (Newsletter Growth & Email Marketing)The Wildest Newsletter Growth Strategies From 3,000 Hours of Research (#001)Get 30 proven strategies to grow and optimize your email list FREE >>#001 - Welcome to the Growth In Reverse podcast — in this episode, Chenell & Dylan dig into some of the wildest ways to grow your newsletter after looking back on over 3,000 hours of research into creators. Get the full list and 75+ newsletter growth tactics here: https://growthinreverse.com/wildStart collecting testimonials for free with Senja: https://growthinreverse.com/senjaKEY TAKEAWAYSCodie Sanchez’s Playbook: How buying and growing newsletters helped her build a massive audience.Yossi Levi (Car Dealership Guy): Buil...2024-12-0425 min
Growth In Reverse (Newsletter Growth & Email Marketing)Coming soon... the Growth In Reverse podcast!Hitting 50k newsletter subscribers isn't easy. But the Growth In Reverse podcast reveals how newsletters are doing it. Chenell Basilio has spent the past 2+ years and thousands of hours reverse engineering how the biggest newsletter creators in the world have grown audiences of 50,000 to 1M subscribers—and beyond. Join Chenell and her cohost Dylan Redekop every week to learn the most effective and unique newsletter growth strategies, hear from other newsletter experts, and figure out how to turn your newsletter into a profitable business. Check out the newsletter of the same name at growthinreverse.com → 2024-11-2200 min
Send & Grow by SparkLoopCoaching Session: Tips from a Newsletter Pro — with Josh Spector of For The InterestedEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.WATCH THIS EPISODE ON YOUTUBE >>==================================Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow your business.Josh has been publishing For The Interested for 8 years and has built a substantial following transforming his insights into a...2024-04-231h 00
Send & Grow by SparkLoopRedefining Local Media Success: Strategic Insights with Geoff Sharpe of Lookout MediaEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.WATCH THIS EPISODE ON YOUTUBE >>==================================Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads.In this episode, Dylan & Geoff discuss…The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscapeKeys to Local Newsletter Success: the essential elements th...2024-04-1638 min
Send & Grow by SparkLoopThe Secret Sauce to Paid Ads — with Gunnar Holm of GrowJoyEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.WATCH THIS EPISODE ON YOUTUBE >>==================================Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Gunnar Holm of Grow Joy, a newsletter growth agency focusing on paid Meta ads. In this episode, Dylan & Gunnar discuss…→ The Dominance of Meta Ads: why Gunnar uses Facebook & Instagram ads as a newsletter growth platfrom→ Crafting High-Converting Ad Creatives: the secrets behind...2024-04-0934 min
Send & Grow by SparkLoopHow to build a local newsletter business — with Ryan Sneddon of Naptown ScoopEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.WATCH THIS EPISODE ON YOUTUBE >>==================================Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sneddon of Naptown Scoop, a pioneering local newsletter dedicated to Annapolis, Maryland.In less than four years, Ryan's grown Naptown Scoop to a full-fledged local media business with a small staff and a target annual revenue of $350k. He plans to grow to...2024-04-0246 min
Send & Grow by SparkLoopGrowth Secrets from a Newsletter Expert — with Alex Brogan of Faster Than NormalEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.WATCH THIS EPISODE ON YOUTUBE >> ==================================Welcome back to another episode of the Send & Grow podcast. In this episode, SparkLoop's Dylan Redekop sits down with Alex Brogan of Faster Than Normal.Faster Than Normal began as a curiosity-fuelled project but has quickly evolved into a vital resource for over 70k+ subscribers who are learning insightful mental models, concepts, and frameworks for personal growth.In...2024-03-2640 min
Send & Grow by SparkLoopDoes your newsletter need a podcast? With Jeremy Enns of Scrappy PodcastingIn this week's episode of the Send & Grow podcast, SparkLoop's Dylan Redekop sits down with Jeremy Enns, the bearded brains behind the Scrappy Podcasting newsletter and Podcast Marketing Academy.Jeremy is not just a podcast marketing expert; he's a master at intertwining the worlds of newsletters and podcasts to create a unique blend of content that captivates audiences.In this episode, Dylan & Jeremy dive into:The Synergy Between Newsletters and Podcasts: How Jeremy leverages this dynamic duo to build a loyal audience.Podcasting for Newsletter Operators: Jeremy shares why he believes creating a...2024-03-1941 min
Send & Grow by SparkLoopNavigating Newsletter Ads in 2024: Expert Strategies with Ryan Sager & Jesse Watkins of Who Sponsors StuffEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Ryan Sager & Jesse Watkins of Who Sponsors Stuff. In this episode, Dylan, Ryan & Jesse discuss…How they became Experts: Ryan and Jesse's journey from managing a multimillion-dollar newsletter ad division to founding Who Sponsors Stuff2023 Ad Market Retrospective: A look back at the challenges and shifts within the newsletter ad space in 2023, setting the...2024-03-1232 min
Send & Grow by SparkLoopHow Noor Chopra grew Touristy to 100k+ subscribers 100% organicallyEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you.Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Noor Chopra. Noor writes the Touristy newsletter: "quick bites on Business, Tech and the Future of Consumer Culture, served with a side of millennial sarcasm."Touristy, loved for its witty tone and skimmable format, has captivated a diverse audience, soaring to an impressive 111,000 subscribers in just four years. The impressive part? She's grown it 100...2024-03-0535 min
Send & Grow by SparkLoopDeep Dives & Community Ties: Unlocking Newsletter Growth — with Chenell Basilio of Growth In ReverseEnjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Chenell Basilio. Chenell writes the popular Growth In Reverse newsletter. Since publishing her first edition to 4 people, she has since grown her newsletter to over 30k subscribers organically in the past year. In this episode, Dylan & Chenell discuss…The Genesis of Growth In Reverse: How Chenell's curiosity about newsletter monetization led to the birt...2024-02-2732 min
Send & Grow by SparkLoopCrafting newsletters that connect — with Tarzan KayWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tarzan Kay. Tarzan has written a weekly newsletter to her email list for over 7 years. In that time, she went from making $15,000/yr as a piano teacher to over $2M a few years later. But the success wasn't all it was cracked up to be. She's since made a 180° change in her approach. Since doing so, She's built a robust community around her newsletter, primarily serving course creators, coaches, and service providers by sharing invaluable insights on emails. ...2024-02-2048 min
Send & Grow by SparkLoopThe LinkedIn Growth Playbook for your newsletter — with Tom Alder of Strategy BreakdownsWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tom Alder of Strategy Breakdowns — a weekly newsletter diving into .Tom recently quit his job at Atlassian to go *all in* on Strategy Breakdowns—a big gamble for many, but with a LinkedIn audience of over 75k followers, Tom has increased his odds for success with taking Strategy Breakdowns to new heights.In this episode, Dylan & Tom discuss…Exceptional Growth: Discover how Tom leveraged his LinkedIn to amass a following of 75k.Conversion strategies: Tom reveals his most s...2024-02-1339 min
Send & Grow by SparkLoopThe Future of Newsletters: Insights & Predictions — with Yong-Soo Chung of First Class FoundersWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Yong-Soo Chung, the visionary behind First Class Founders – a cutting-edge platform designed to intertwine the creative and entrepreneurial spirits.Yong-Soo, a serial entrepreneur, has embarked on a journey from owning several businesses to launching First Class Founders. His innovative approach bridges the gap between content creation and business operation, aiming to equip the next generation of creators-turned-company founders.In this episode, Dylan & Yong-Soo discuss…The Evolution of Creators into Entrepreneurs: Why the future belongs to those who can...2024-02-0633 min
Send & Grow by SparkLoopThe Power of Partnership - with Colton Sakamoto and Tyler Parker of Office PartyWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Tyler Parker & Colton Sakamoto, the co-founders of Office Party, a free 2x-weekly newsletter that's a curated guide for career advancement, tackling everything from job market trends to the impact of AI on employment.Colton and Tyler's partnership approach in managing and growing Office Party is a path far less traveled in the newsletter space—which is what makes this conversation unique and fascinating. In this episode, Dylan, Colton, and Tyler discuss:How they decided to split up the...2024-01-3031 min
Send & Grow by SparkLoopHow to Build a Newsletter as a Full-Time CEO - with Bill Kerr of Open Source CEOWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Bill "Doc" Kerr, founder of Open Source CEO, a weekly newsletter helping founders, investors, and leaders in tech who want to outperform the competition.Bill's journey as the founder of Open Source CEO offers a unique perspective on newsletter creation and growth—given he's a full-time CEO himself at his own startup, Athyna. His insights provide invaluable lessons for founders & CEOs keen on exploring similar paths.In this episode, Dylan & Bill delve into:The Genesis of Open So...2024-01-2342 min
Send & Grow by SparkLoopFrom Launched to Sold in 11 months: How LeQwane Lynch grew & sold the Alerts Daily newsletter — with LeQwane LynchWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with LeQwane Lynch, founder of Alerts Daily, a daily newsletter he started, scaled, and sold in under a year.In this episode, Dylan & LeQwane discuss…The Rapid Growth of Alerts Daily: LeQwane shares how he leveraged a private community & social media into a newsletter reaching tens of thousands.Effective Growth Strategies: How LeQwane nailed organic growth, reaching a massive audience—without paid advertising.Monetization Techniques: How LeQwane transitioned from a community-based model to integrating sponsors effectively.The Art...2024-01-1628 min
Send & Grow by SparkLoopBuilding a profitable newsletter side hustle to over $50k - with Anthony Castrio of Bot Eat BrainWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Anthony Castrio of the Bot Eat Brain newsletter.Anthony launched Bot Eat Brain (BEB) in Sept. '22 alongside his full-time project, Indie Worldwide. Despite BEB being a side project, Anthony earned over $50k in revenues for 2023 and scaled growth to over 20k+ subscribers—going from 1k to 20k in 4 months!In this episode, Dylan & Anthony discuss…The Birth of Bot Eat Brain: Uncovering the initial spark that led Anthony to dive into the AI news...2024-01-0931 min
Send & Grow by SparkLoopThe $3M playbook for newsletter ad sales - with Dan Barry of RevenewsWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Dan Barry of the Revenews newsletter.Dan has managed brand partnerships for major media businesses like Finimize and The Daily Upside where he was responsible for bringing in over $3M in ad sales revenue in just over 3 years.In this episode, Dylan & Dan discuss…How to prospect for ideal brand partners—and how to know if they're ready to advertise.Dan's 5-step approach to newsletter ad sales, from Prospecting all the way to Post-sale manag...2024-01-0340 min
Send & Grow by SparkLoopHow to Transform a Personal Brand into Newsletter Success - with Amanda Goetz of Life's A GameWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Amanda Goetz of the Life's a Game newsletter.Amanda's journey in the newsletter world is as fascinating as it is instructive. From her experiences in marketing and entrepreneurship to finding her unique voice in the newsletter space, she shares valuable insights from reaching 20k subscribers in a few months while maintaining a high engagement rate and driving revenue. In this episode, Dylan & Amanda discuss…The two most important things Amanda considered when choosing her newsletter niche—and why.H...2023-12-1940 min
Send & Grow by SparkLoopHarnessing the power of newsletters for your business - with Tiffany Uman of Peak PerformersWelcome back to another episode of the Send & Grow podcast. This week, podcast host Dylan Redekop sits down with Tiffany Uman, a career coach and workplace expert, and the creator of the Peak Performers newsletter.With her Peak Performers newsletter, Tiffany channels her wealth of experience from her time at L'Oreal into empowering others in their careers. She's a member of the Forbes Coaches Council, a LinkedIn learning instructor, an author, and speaker.In this episode, Dylan and Tiffany discuss…The Genesis of 'Peak Performers': What drove Tiffany to create an intimate, community-focused ne...2023-12-1437 min
Send & Grow by SparkLoopMastering the Newsletter Trifecta of Community, Growth, and Revenue — with Brad Barrett of ChooseFIWelcome to another episode of the Send & Grow podcast. Today, SparkLoop's Dylan Redekop sits down with Brad Barrett, co-founder of ChooseFI, to explore the pivotal role of newsletters in the journey of content creation and community building.Brad shares his rich journey from modest beginnings with a personal finance blog to the monumental success of ChooseFI, a podcast that has achieved over 65 million downloads. Along his journey, Brad's experienced the transformative power of newsletters, which have been instrumental in nurturing a dedicated community, facilitating growth and generating significant revenue.In this episode, Dylan & Brad delve...2023-12-0543 min
Send & Grow by SparkLoopUnpacking innovative growth strategies — with Sam Klemens of The RollupWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Sam Klemens of The Rollup, a unique and irreverent newsletter about finance. Sam started The Rollup less than a year ago. In its short existence, The Rollup has garnered over 14k subscribers and now makes enough revenue for Sam to devote his full-time focus on it—and even hire an assistant. In this episode, Dylan & Sam discuss…Sam's Unique Approach to Content: How The Rollup differentiates itself by curating investment information while offering a fresh perspectiveSubscriber Growth Insigh...2023-11-2826 min
Send & Grow by SparkLoopPowerful Lessons in Media for 2023 — with Joe Pulizzi of The Tilt MediaWelcome back to another episode of the Send & Grow podcast. This week, SparkLoop content marketer Dylan Redekop sits down with Joe Pulizzi of The Tilt Media. Joe is considered the "godfather" of content marketing, founding Content Marketing Institute in 2007 and selling it 9 years later. In addition to writing a number of content marketing books, he's founded The Tilt Media, a growing newsletter & education business, along with its own live event: the Creator Economy Expo. Joe has been in the media game for a long time and has a lot of lessons to share. In th...2023-07-0440 min
Deliverability DefinedHow to Grow and Monetize Your Newsletter Featuring Dylan RedekopAs a creator, you are never going to feel “ready” to build something. The hardest part is getting started and accepting that creation is an iterative process, and the mistakes you make along the way will lead to stronger content over time. In this episode, Alyssa and Melissa talk with Dylan Redekop, Growth Currency Newsletter Strategist and Product Marketer at SparkLoop, about his journey building his newsletter from scratch. What started as a multitopic newsletter niched down into a newsletter that helps creators and solopreneurs start, grow, and monetize their own newsletters. Dylan delves into...2023-06-2038 min
Humans Behind the businessUnlocking the Secrets of Newsletter Monetization with Dylan RedekopMeet Dylan, a growth newsletter specialist who is on a mission to help others succeed in the newsletter game. In our recent podcast, we had a fascinating conversation with Dylan about his journey to becoming a newsletter expert and how he got started with no money at all.
Dylan shared some great insights on how anyone can start a newsletter with zero dollars and grow it into a profitable business. He also discussed various ways to monetize a newsletter and turn it into a sustainable source of income.
If you're interested in learning more about...2023-05-1451 min
The Entrepreneur’s EcosystemBlogs Are Dead – Start a Newsletter Instead with Dylan RedekopIn today’s day and age, connecting to your audience is more important than ever before––especially if your career depends on those connections. People have grown tired of dealing with the constant stream of ads on blogs, so that’s why you might want to look into creating a newsletter about a topic you’re passionate about, and curating your audience that way.Today, we’re welcoming Dylan Redekop, creator of the Growth Currency Newsletter, a newsletter where he shares how he has monetized his newsletter and you can, too.Tune in and listen t...2023-02-211h 05
The Community ExperienceLeveraging Newsletters with Dylan Redekop of Growth Currency#060 Newsletters are having a moment right now. In fact, people are going wild over the weekly tips, tools, and advice we deliver through Unstuck. But does publishing a newsletter make sense for community builders? Can you use it to grow your membership and drive engagement? Can you do it in a way that’s quick and effective? We ask Dylan Redekop of Growth Currency to share his expertise with us. His incredible weekly emails teach his subscribers how to start newsletters, get people to sign up, and earn an income. Dylan talks about all of that today. For busy co...2022-10-1850 min
Clients from ContentI Want To Know If I Should Start A NewsletterShow Notes👉 Watch this episode on YouTube Mentioned on the episode: SparkLoop Partner Program Louis Nicholls ConvertKit Sponsor Network I Want To Know How To Sell Newsletter Ads I Want To Know How To Grow A Newsletter That Boosts Your Business Skill Session: The Newsletter Booster 1 Billion Matches Later, Tinder Can Trace Its To-the-Moon Growth to Signing Up Sorority Girls To Connect with...2022-10-1241 min
The Recognized AuthorityHow to Grow a Newsletter with Dylan RedekopIf you've done any research on marketing your consulting business, you'll almost certainly have come across the advice to start an email newsletter or list. It's a relationship with your audience that you own directly, without the interposition of a third party platform. You'll often hear the phrase "don't build on rented ground" in relation to social platforms, and email is an answer to that. The mantra for many marketers is "build a list!"
In this episode, Dylan Redekop and Alastair McDermott discuss how to grow an email newsletter, the different types of incentives we can offer s...2022-06-2753 min
Build Your Thing – The Podcast For Content CreatorsHow to Grow and Monetize Your Newsletter From Scratch With Dylan RedekopEverybody knows the saying: "Money is in the list".
But how do you actually get to build the list?
Well, this is exactly what we're going to tackle today.
Dylan Redekop from GrowthCurrency joins me on this episode.
He built an email list from scratch and monetized it with ads.
How was he able to achieve that? You'll discover that today.
SHOWNOTES:
Matt Giaro's secret emails: https://mattgiaro.com/private-emails?source=podcast
Dylan's 1K Roadmap: https://growthcurrency.net/1ks-roadmap
Dylan's Twitter account: https://twitter.com/growthcurrency
ENJOYED THIS EPISODE?
1. Give us a 5 star review here: https://mattgiaro.com/itunes
2. SUBSCRIBE...2022-06-1400 min
That Remote Life | Interviews with Digital Nomads and Location Independent EntrepreneursTRL 148: How to Start & Grow an Online Newsletter Business with Dylan Redekop💬 Topics Discussed:Why Twitter is a great place to build your personal brandBest techniques for growing your Twitter followingHow someone’s mundane information can be a breakthrough for the right audienceWhy Dylan decided to focus on newslettersHow to make your newsletter stand out and easier to findStarting and promoting your newsletterThe importance of lead magnets & how to make a good oneThe best platforms and techniques for getting your lead magnet noticedNew age newsletter platformsThe advantages and disadvantages of using a platform like Substack for your newsletterWhat are some great tools and platforms for newslettersWhen should you consider a paid n...2022-05-2555 min
Craftsman CreativeBlogs vs Newsletters with Dylan Redekop and Josh Spector | Craftsman Creative Workshop 006The Craftsman Creative Workshops are a weekly conversation between Daren Smith and a creative co-host on Twitter Spaces. Subscribe to the podcast to get all future episodes.Follow me @darentsmith to join future conversations live, and head to lu.ma/craftsmancreative to see upcoming workshops.The Craftsman Creative Book is out now! Grab your copy at store.craftsmancreative.coFind more about our guests Dylan Redekop at @growthcurrency and Josh Spector @jspectorLearn more about Craftsman Creative and how to grow your own creative business at blog.craftsmancreative.co2022-05-1656 min
CS BetaDylan Redekop Context Add FINAL Dylan Redekop Context Add FINAL2022-03-0111 min
The Reinvention Roadmap with Sushil GaneshThe Reinvention Roadmap 03 - Dylan Redekop (@growthcurrency)Thank you for tuning in to The Reinvention Roadmap which is a creator-driven podcast. Our mission is to create a roadmap for anyone who wishes to create because everyone is a creator.In this week's episode, we are in conversation with Dylan, who is the creator of the Growth Currency weekly newsletter and he has an active Twitter account where he shares tips, tools, and resources to help creators go from learning to earning online. While he has been focused on growing his audience base for the past 8 or 9 months, he's still very much an "explorer" and...2021-09-2441 min
HTML All The Things - Web Development, Web Design, Small BusinessGrow Your Brand as a Developer w/ Dylan RedekopIn this episode Matt and Mike sit down with Dylan Redekop to discuss all things creators, marketing, and branding. Many people and businesses these days rely on Twitter, Facebook, and other social media platforms to bring their message and products to prospective clients. Even if you're not into becoming an influencer, many individuals use social media to find job opportunities and connect with their professional community. Social media, however, is not easy to grow on and that's where Dylan can help!
TWITTER: @growthcurrency
NEWSLETTER: Growth Currency ⚡ (on Substack)
FREE GUIDE: How To Start, Op...2021-08-1849 min