Shows
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#188: Announcement & A Marketing Success StoryThis week we’re making an announcement – Emily will be moving on to new opportunities. She’s been spending time marketing her business this year and it paid off! Learn more about what she did to grow her business. Though she is no longer part of FCN, you will still see her in the Financial Coaches Community Facebook group!
Top takeaways:
Emily’s financial coaching business has grown recently and she will be focusing on continuing to build and grow that business.
Podcasts will change to publishing every other week moving forward (instead of every week).
Small marke...
2025-07-2937 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#187: Analyzing the gurus: Tori DunlapWe began a new series about analyzing the gurus! We’ll be spending time discussing several big personal finance names, their recommendations, and why we do or do not agree with those. Josh and Emily discuss Tori Dunlap, her philosophy of capitalism, financial feminism, and her steps for getting control of your finances.
Top takeaways:
Not participating in a system you don’t like (e.g., capitalism) may hurt you more than the system.
Advice geared towards the general public is generally better than specific advice targeting males or females.
Actionable steps are more helpful than phil...
2025-07-2236 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#184: Analyzing the gurus: Ramit SethiWe began a new series about analyzing the gurus! We’ll be spending time discussing several big personal finance names, their recommendations, and why we do or do not agree with those. Josh and Emily discuss Ramit Sethi, his philosophy of a “rich life,” his “conscious spending plan,” and his take on investing.
Top takeaways:
Broad-based percentage-based structures just don’t work for everyone.
The emphasis on a rich life and guilt-free spending can lead to people to focus on necessities and fun money at the expense of savings.
Automation can be great as long as you reevalua...
2025-06-2454 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#182: Chapter 4 - A Systemic Approach to Understanding Diversity in Financial CounselingJosh and Emily discuss the fourth chapter of the Financial Counseling textbook, A Systemic Approach to Understanding Diversity in Financial Counseling.
Top takeaways:
Our systems have a huge impact on us.
Your race, sexuality, gender, relationship status, background, socio-economic status, abilities/disabilities, religion etc. all have huge impacts.
We come at things believing that what’s normal to us is normal to everyone.
Anything that creates a superior-inferior, “I know more than you” dynamic needs to be handled VERY carefully.
Want help building or growing a successful financial coaching business? Find resources below based on where y...
2025-06-1036 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#181: Chapter 3 - The Practice of Financial CounselingJosh and Emily discuss the third chapter of the Financial Counseling textbook, The Practice of Financial Counseling.
Top takeaways:
Relationship building is key.
There’s a fine line between being supportive and being an enabler.
Make sure you set boundaries around what you can and cannot do for clients.
It’s important to leave space for clients to suggest their own ideas.
The more time you spend listening, the better you’re able to help your clients.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in yo...
2025-06-0326 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#180: Building an authentic brandJosh and Emily discuss the idea of an authentic brand, how to build one, and some common misconceptions!
Top takeaways:
Don't shy away from sharing potentially controversial opinions.
You have to be clear on yourself before you can have an authentic brand.
The overlap between your personality/interests and your niche is the low-hanging fruit for content.
Think about your non-money-related core stories.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for yo...
2025-05-2728 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#176: What questions should I ask in an "end of service" questionnaire?Josh and Emily discuss how to collect feedback from clients at the end of your work together.
Top takeaways:
Have a plan for what to do with ALL the data you gather–don’t ask a question if there’s not something specific to do with that info.
People who loved you or hated you are the most likely to fill the survey out.
The shorter a survey is, the more likely it is that people will fill it out.
You need to think about how to ask the question as much as what to ask.
Consid...
2025-04-2926 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#174: Should I offer discounts?Josh and Emily discuss discounts. What happens when you offer discounts, when to offer discounts, alternatives to discounts…and so much more!
Top takeaways:
Offering a discount can lead to a lot of different places, both positive or negative.
If you want to offer pro bono services, have a policy in place about what criteria might need to be met; do not decide on the spot.
Lowering your pricing or offering discounts will not increase the number of people who see your business.
Want help building or growing a successful financial coaching business? Find resources be...
2025-04-1527 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#170: Should we recommend fintech "banks" to clients?Josh and Emily discuss fintech “banks” through the lens of Yotta’s collapse. Should we be steering clients away from fintechs? How do you evaluate the security of a fintech?
Top takeaways:
Using a fintech doesn’t necessarily mean it’ll take longer to get your money back if the underlying bank goes under.
You do have liability as a coach if you advise a product/fintech etc. that goes under and causes your client to lose money etc.
If there’s a substantial (greater than 1%) higher interest rate on an interest-bearing account, it might be worth consid...
2025-03-1834 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#168: How do you find clients for the smallest possible financial commitment?Josh and Emily discuss a question from the Financial Coaches Community facebook group. Turns out, it’s actually two separate questions.
Top takeaways:
A brand new business is not going to provide you with a steady income quickly.
Potential clients can smell desperation.
If you need help getting a job, check out your local community college for career tips or career fairs.
The first things to invest in are having a website hosted on a paid service and business cards.
Figure out who you’re going to serve and why.
Want help building or growing a su...
2025-03-0436 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#167: What about AI Notetakers?Josh and Emily discuss AI Notetakers! What concerns should we have, what features should we look for, and what can they do to help?
Top takeaways:
When you’re handling people’s sensitive data, don’t use anything free because their information may be used for various purposes (training their model, etc.)
A company that has booths at industry conferences and/or partnerships with other large companies is a green flag.
Look for SOC-III-compliant software.
Many features are very person-specific–look for something that integrates with your tech stack.
Investing in scheduling software, paid video software, and a CR...
2025-02-2539 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#165: When should I consider adjusting my prices?Josh and Emily talk about pricing–both raising and lowering prices. When should you consider adjusting your prices downward? What about up?
Top takeaways:
Don’t lower your prices because you’re looking for more clients.
If what you’re offering isn’t different from what they could get from a book or any other coach, you should not charge a super premium rate.
When you raise prices, raise them on all your clients.
If you change your process (number of meetings, services you offer, etc.) you should reevaluate your pricing.
Want help building or growing a...
2025-02-1134 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#162: Side hustles: Good idea or destroyer of marriages?Today, Josh and Emily discuss side hustles.
Top takeaways:
Side hustles are one of the worst ways to increase your income.
If you don’t have enough income, switching careers is the best way to solve that problem.
Using a traditional side-hustle as a very short-term solution can work.
Side hustles will exacerbate stress.
Consider what you’re losing by doing a side hustle.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join ou...
2025-01-2133 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#161: How do we as financial coaches talk about money with non-client friends and family?Today, Josh and Emily discuss how to talk about money with non-client friends and family? If you don’t approve of how they’re handling their money…can you talk about it? What about if they ask you?
Top takeaways:
If you don’t have all the information, do not give a clear answer (because you can’t know!).
If someone is just casually chatting with you, you will not have all the information.
In general conversations, asking questions is a better strategy to start with than answering questions.
When trying to decide whether to talk to family...
2025-01-1432 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#156: What is a financial coach's role in a client's estate planning?Josh and Emily finish up the Estate Planning series by discussing the financial coach’s role in estate planning! What can we help clients with and what should we stay away from?
Takeaways:
If you have no official certifications related to estate planning (CFP, EA, lawyer, etc.) then your best role is as an accountability partner who says “do you have these things and when were they updated?”
Refer clients to 2-3 estate planning attorneys, their CFP, or the state Bar association.
When a client has a big event (buys a house, has a child, gets marrie...
2024-12-1024 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#151: Estate Planning -- TrustsGet ready for a series on Estate Planning! We’ve had a few questions about that lately both in the FCC Facebook group and with our personal clients, so join Josh and Amelie as they talk about estate planning, and then keep an eye out for a final episode with Josh and Emily as they talk about a financial coach’s role in all of this! First up–trusts! What are trusts, who needs a trust, and what does it all mean?!
Takeaways:
Trusts do not magically hide money from taxes.
A trust is a “non-natural” person and...
2024-11-0541 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#149: Email marketing - How to get email subscribers onto a sales callJosh and Emily continue discussing email marketing! In this third episode, they discuss how to turn email subscribers into prospects. It’s all well and good to have people receiving your emails…but then what?
Takeaways:
Connect your content to an incredibly specific group of people.
You have to give people a reason to hop on a sales call–beyond “Oh, I can help you!”
Don’t explicitly ask people to schedule a sales call in every email–but have an understated link somewhere accessible.
Advanced strategy: Don’t have an email list, have segmented lists.
Advanced strateg...
2024-10-2224 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#148: Email marketing - How to build and maintain an email listJosh and Emily continue discussing email marketing! In this second episode of the mini-series on email marketing, they discuss building and maintaining an email list.
Takeaways:
People need to know you before they want to get emails from you.
You need to give email subscribers something of value.
Don’t advertise your business, advertise your free thing of value.
Keep your email list small–get rid of people who aren’t opening your emails.
Welcome emails are great, whether a single email or a short series.
Make sure you focus on consistent quality as much as or more...
2024-10-1533 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#147: Email marketing - Is buying email lists worth it?Josh and Emily discuss email marketing! In this first episode of the mini-series on email marketing, they discuss whether buying email lists is worth it!
Takeaways:
Email is a very bad way to nurture a cold relationship.
Buying an email list and sending cold emails is an easy way to violate the CAN-SPAM Act of 2003.
Buying an email list from an event is an easier “in” because of the commonality…but the attendees will probably be getting a million emails from other vendors as well.
You could consider delaying your email so you’ll stand out, but if y...
2024-10-0129 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#145: How to write pitches for reportersJosh is back with Emily to follow up on the conversation with Vanessa from a while ago about whether it’s worth paying to get featured in an article. In this episode, they discuss HOW to write a pitch! What can you do to increase the chances of your quote getting featured?
Takeaways:
The most important thing to keep in mind is that a reporter is NOT an advertising agency–avoid any inkling of self-promotion.
Make sure your writing style matches the style of the publication.
The first 10 things that come to mind as answers to the...
2024-09-2429 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#142: How Brittany Bramlett launched her business and found success helping clients improve their financial wellbeingEmily and FCN member Brittany Bramlett talk about Brittany’s coaching journey, her coaching business, and how FCN’s Launch program helped her build her business!
Top things to think about
The University of Georgia offers a great class in Financial Counseling as part of their Masters of Financial Planning program!
It can be a bit tricky to work with friends who you see on a day-to-day basis.
Sometimes your niche finds you!
The to do lists included in Launch helped Brittany stick to a plan and get things done.
Want help building or growing a su...
2024-09-0330 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#140: How do I separate my business expenses if I work at multiple businesses?Josh and Emily talk about business accounting/bookkeeping/taxes when you have multiple income streams that overlap to some degree.
Top things to think about
You should have an EIN for your business; if you have a 1099 contractor job and used your EIN, then that’s simple.
If you have a W2 job plus self-employed income, then some expenses are deductible and some are not.
If you have a CPA and provided them with all the information, you’re more likely to be able to get out of trouble with the IRS because you can prove that...
2024-08-2023 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#138: Getting quoted: is it worth paying to get featured in an article?Josh and Emily have a conversation with guest, Launch member Vanessa Dean, about whether it’s worth paying to be quoted in a news article.
Top things to think about
As advertising dollars have been disappearing, news organizations are trying new ways to increase revenue.
One way news organizations are trying to increase their revenue is by pure increase in content.
There is an infinitesimally small chance that you’ll get clients from a news article.
However, being quoted in notable sources can add social proof (but it’s more valuable if you have more than a sing...
2024-08-0629 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#136: Making your business fit into your desired scheduleJosh and Emily discuss making your business fit your desired schedule! Four day workweek? Work around your full-time job? Better work-life balance? How can you make that work?
Top things to think about
Being a business owner is a terrible way to get a better work-life balance.
It’s much easier to find a job that has flexibility–though it may not fit all your other job wants.
Be careful about falling into the trap of filling 80% of your available time with client meetings.
You need to choose which you value more–your time or your money...
2024-07-2331 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#134: New Laws that Affect Financial CoachesIn this episode recorded on April 1, Josh and Emily discuss a new law, AB0401, the Financial Obligation Omnibus Law, that restricts what people are allowed to talk about in regards to finances, shorted to the April Fool Law…ha…ha…ha. We are actually discussing general laws around financial coaching and lawsuits around financial coaching that may lead to increased regulation.
Top things to think about
The Investment Advisors Act is one thing to keep an eye on.
Different states have different laws about who is required to register as an investment adviser.
The more lawsuits that a...
2024-07-0930 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#133: Credit versus Debit CardsJosh and Amelie and Emily discuss credit cards and debit cards! What are the best use cases for each? Is one always bad and the other always good? Any common misconceptions?
Top things to think about
Debit cards can exacerbate cashflow challenges.
You have MUCH more generous fraud protection with credit cards than with debit cards.
Josh’s advice for new credit card users (less than 2 years of on-time in-full payments) is to find a card with a credit limit that’s less than one week’s take-home pay and one that has no rewards points.
Both c...
2024-07-0245 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#132: Does cold messaging work?Josh and Emily discuss cold messaging! Does it work? Is it terrible? Is it annoyingly aggressive? Is Emily actually as biased against cold messaging as she thinks she is?!
Top things to think about
Cold messages that immediately show a benefit that’s specific and personal are effective.
Avoid selling in your first message or two.
Generic messages are rarely effective; the more specific the message is to a specific group of people, the more likely it is that you’ll get results.
Think about how engaged someone is–did they spend less than a second hittin...
2024-06-2529 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#130: The 411 on HSAsJosh and Emily briefly discuss “what is an HSA?” and then dive into what financial coaches should think about when talking to clients about HSAs, including potential red flag areas.
Top things to think about
You have to have a high deductible health plan (HDHP) to qualify for an HSA.
Feel free to do the math, but anything beyond, “the simple math says it’s worth it/not worth it,” may be best left to a comprehensive financial adviser.
Consider the implications of possibly switching insurance to a HDHP–what does it impact beyond cost?
HSA contribution...
2024-06-1134 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#127: How to answer the question, "So what do you do?"Josh and Emily discuss the sometimes-awkward question of “So, what do you do?” How can we answer that question in a way that actually answers the question and doesn’t lead people to assume you do things that you don’t actually do (investments, life insurance etc.)?
Top things to think about:
Think about the context of where you’re having the conversation.
Consider, “I’m a financial coach who…” or “I have a business that…” to avoid sounding sales pitchy.
The more specific your “I help people with…” statement is, the less salesy it sounds.
At a networking event, it’s ha...
2024-05-2124 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#124: What are the top things that waste your time as a coach?Josh and Emily discuss things that waste business owners’ time. We also call ourselves out for OUR biggest time-wasters!
Top things to think about:
Marketing is a huge waste of time.
Operations are a huge waste of time.
Multi-tasking is a huge waste of time.
Communications are a huge waste of time.
Innovation is a huge waste of time.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with...
2024-04-3027 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#122: What's the difference between advice I give and advice that financial gurus give?Josh and Emily discuss the difference between “them” and “us”—household name financial advice givers versus individual financial coaches.
Top things to think about:
Gurus give general advice (even to individuals) with a purpose of entertaining/reaching an audience.
Individual coaches give specific advice with a purpose of helping that individual client.
Gurus are fundamentally entertainment, so they can say basically whatever they want.
Don’t model your communication or advice after gurus.
Episodes mentioned:
Episode #75 - What is my liability when answering questions in Facebook Groups?
Want help building or growing a successful f...
2024-04-1628 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#120: How do I create effective business goals?Josh and Emily discuss business goals today! How do you set goals, how do you decide if they’re good goals, and how do you stick to them?
Top things to think about:
SMART goals started in the business world.
A and R often have different words associated with them depending on whether you’re talking about business goals or personal finance goals.
Focusing on one big goal can help clarify smaller SMART goals.
Don’t set goals based on how important they are.
Want help building or growing a successful financial coaching business? Find resour...
2024-04-0244 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#118 - “Whatever the client wants to talk about”Join Josh and Emily to discuss why having a meeting agenda is important…and why having the agenda consist exclusively of “whatever the client wants to talk about…” is NOT a good idea.
Top things to think about:
It’s very important to leave space for the client to ask questions and bring up what’s on their mind.
At the end of the day, the client hired you for your expertise.
Explaining what you see as the top goals of the meeting and why is a great way to start.
If you genuinely have nothing to discuss…t...
2024-03-1929 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#116 - What are ways to make money as a financial coach beyond 1:1 or group coaching?Join Josh and Emily to discuss ways to make money as a financial coach outside of…coaching!
Top things to think about:
Do you have a valuable certification (hard to get, of value to society, recognized, etc.) or not?
Most personal finance-related things that aren’t service-related will require a TON of time and you’ll make very little money.
Is there a job (either W2 or 1099) you could take that would increase your credibility to your niche?
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in...
2024-03-0535 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#114: Paid vs Free Promotion OpportunitiesJoin Josh and Emily as they discuss pros and cons of paid and free promotion opportunities. Which is better? What should you think about?
Top takeaways:
You have much less control over free marketing options.
Make sure you have an infrastructure to handle business opportunities.
Attending free events in an unofficial capacity rarely leads to genuinely organic conversations.
Attending events as a sponsor or with a booth can be a GREAT conversation starter.
It’s often more expensive to go with free options because you’ll pay so much to get it set up.
Paid options allo...
2024-02-2037 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#111: Is $1000 a big enough emergency fund?Join Josh and Emily to discuss whether $1000 is a big enough emergency fund…and more specifically, how to determine how much of an emergency fund you actually need.
Top takeaways:
$1000 is a truly arbitrary number. It hasn’t changed in decades and isn’t based on income or expenses.
In order to determine a good emergency fund benchmark, you have to figure out what your emergency fund should cover (medical bills? Job loss? Home repairs? etc.)
3-6 months is common, but that’s a HUGE range.
All rules of thumb are, by definition, wrong.
In a true job...
2024-01-3033 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#110: How we teach our kids about moneyJoin Josh, Amelie, and Emily to discuss how we talk to our kids about money and how we handle allowances! Emily has a 6-year-old daughter (1st grade), Amelie has an 11-year-old daughter (5th grade) and a 9-year-old son (3rd grade), and Josh has a 6-year-old son and a 4-year-old daughter.
Top takeaways:
Everything should be tied to childhood development stages.
Make money relatable and tactile.
Let your kids make mistakes and regret spending money on things NOW so that they’ll start learning that earlier.
When thinking about allowance, start with, “What are we trying to teac...
2024-01-2331 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#107: What kind of retirement planning can a coach legally do?Join Josh and Emily as they discuss coaching and retirement planning. We dive into legality, morality, and everything in between!
Top takeaways:
Without licenses, you cannot give advice on specific investments.
You can legally give advice on types of accounts, but be very careful that you don’t give bad advice (tax implications, client protection implications).
There are a LOT of things you can legally do that have broader implications…so make sure you know what you’re talking about.
Resources:
Brokercheck.org
https://www.purposefulfinance.org/what-to-look-for-in-a-financial-adviser
Want help building or growing a succ...
2024-01-0234 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#104: Client winsJoin Josh and Emily to discuss client wins! What counts as a win and how should you celebrate them?
Top takeaways:
What counts as a client win depends on your niche.
Break big, long-timeline wins into milestones.
The best way to celebrate is with trophies that mean something–progress reports, documentation of milestones along the way.
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and...
2023-12-1234 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#102: Perfectionism: Why you should stop pretending you have your s*** togetherJoin Josh and Emily to continue the discussion on perfectionism. First, they discuss the root drive for the need to be right. Second, they dive into why that drive doesn’t always lead us correctly.
Top takeaways:
You don’t have to be perfect or have all the answers in order to be effective.
It’s suspicious to know all the answers!
Starting a successful business is an exercise in sequential failures.
Perfectionism can cause you to get stuck and never make progress.
Perfectionism can lead you to make bigger mistakes as you try to cover up sma...
2023-11-2823 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#101: Perfectionism: What if I don't know everything?Join Josh and Emily to discuss what to do when a client asks you a question that you don’t know the answer to.
Top takeaways:
It’s more than ok to not know everything!
Realize that just Googling something may not yield accurate information.
Figure out what the correct response is: Refer out to an expert? Research (I know where this is but I need time to find it)? Reject (I cannot help with this)?
If you’re a new coach, find the middle ground between “I have every minute of every session mapped out” and “hey F...
2023-11-2128 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#100: The State of Financial CoachingJoin Josh AND Emily AND Amelie as we discuss the State of Financial Coaching! We started with a small survey of Launch members to learn about what kinds of programs various coaches use…next year, we’ll do a more detailed survey and continue sharing these results! Listen in as we look at the results and what takeaways we have that you could apply to your business as well.
Top takeaways:
Almost everyone has an initial program of 3 months or less; a few do 6 months.
People prefer shorter-term commitments.
Over 50% of respondents do 6 sessions–and the...
2023-11-1550 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#99: Timeblocking: Amazing Tool or Pointless Exercise?Join Josh and Emily as they have the showdown that has been 3 years in the making!!! Josh is on the side of time-blocking being a great tool to manage time and see things clearly. Emily is on the side that time-blocking sounds great in theory…but life is so fluid, it’s hard to actually pin things down. Will they find common ground?!
Top takeaways:
Get good at triaging things–if something takes more time than you allotted to it, then leave it to the next day.
Set expectations with people around your response time to email...
2023-11-0742 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#98: Our top software recommendations - Round 2Join Josh and Amelie as they continue the conversation about software recommendations that Josh and Emily started a few months ago.
Recommended resources:
Contracts: AdvicePay has contract signing built in. DocuSign or HelloSign (now Dropbox Sign) are other reputable signing software.
Document storage: For basic numbers, a basic form on your website is fine. For clients, using your coaching software that has secure document. Don’t use free software. DropBox or OneDrive could work.
Data gathering: Excel spreadsheet uploaded to encrypted form/folder.
Chat software on your website: Just don’t do it.
Communication: MessageWatcher
Course crea...
2023-10-3152 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#97: Financial Coaching vs Life CoachingJoin Josh and Emily as they discuss the Venn diagram of financial coaching and life coaching. How do they overlap, what similarities and differences there are…and do the words “life coaching” even mean anything…?
Top takeaways:
It’s impossible to draw any hard and fast lines between the two.
“Life coach” is so vague as to be completely useless.
Successful “life coaches” have niched down to the point where they’re career coaches or relationship coaches or parenting coaches etc.
If you’re looking to expand your soft skills around counseling, look for classes in a university extension...
2023-10-2432 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#95: Pros and cons to debt settlement companiesJoin Josh and Emily to discuss debt settlement companies. What should you look for, what are pros/cons, what are red flags?
Top takeaways:
Some just do things that you could do yourself.
Look for connections with other reputable organizations or certifications.
Start by asking what the process will look like–and look for transparency.
Consider starting with the bank directly before reaching out a debt settlement company–BUT be aware of potential minefields.
If there is an attorney involved, you should not talk about any of the settlement etc. so you don’t break (have your c...
2023-10-1022 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#93: Scarcity Mindset In Your BusinessToday Josh and Emily talk about how scarcity mindset is, how it shows up in your business, and some ways to tackle it! Make sure you listen to the end to hear them talk about where scarcity mindset has shown up in their businesses.
Top takeaways:
Scarcity mindset can lead to hyperfixation (I have to make my website perfect) or short-term coping mechanisms as opposed to long-term problem solving.
You cannot cut your way to profitability.
Spending on your business is an investment, not an expense.
Pay attention to the response of “I need to react by...
2023-09-2639 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#91: How do you prepare for a known drop in income?When you’re a new financial coach, “where do I find clients” is always one of the top questions. Today, Josh and Emily discuss what to do to find early clients.
Top takeaways:
Put your poker face on! The client probably has lots of emotions…don’t let yours amplify things.
Ask “why,” “when,” and “how long will it last?”
Don’t be afraid to tap into an emergency fund–that’s LITERALLY why it’s there.
Different strategies work better based on whether this is likely to be a short-, medium-, or long-term situation.
Don’t rush decisions just because yo...
2023-09-1235 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#90: How to find clients early in your business?When you’re a new financial coach, “where do I find clients” is always one of the top questions. Today, Josh and Emily discuss what to do to find early clients.
Top takeaways:
Start with…who are you trying to work with? Who is your niche?
Check out conferences associated with your niche.
Go to where your niche hangs out.
Consider focusing on your local area rather across the entire country.
Focus on what problem you solve rather than “I’m a financial coach!”
Want help building or growing a successful financial coaching business? Find resources belo...
2023-09-0541 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#88: When should I start a blog?Many people think starting a blog is a great way to get new clients. When is a blog a good idea and when is it not? Join Josh and Emily to discuss that topic.
Top takeaways:
Do not start a blog when you need clients or when you don’t have time.
Start a blog when you have something to say to a specific group of people.
Start a blog when you have an ecosystem to actually DO something with results.
Building an amazing lead magnet is almost always a better use of your time than bl...
2023-08-2239 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#87: Launch Sample: Mission & Vision Statements and Vital Few GoalsToday, we have a sneak preview of what Launch is like! Launch includes instructional videos each week, but it also includes two sets of Guided Practice videos, one with Garrett and one with Emily, where Josh walks them through the home/officework of the week. This episode features Garrett going through his Mission and Vision statements, and his Vital Few Goals.
Top takeaways:
These mission and vision statements should be for YOU–it doesn’t matter what anyone else thinks.
The mission and vision statements should serve as focal points for you and your business.
Make sure...
2023-08-1529 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#86: Let’s Talk Marketing Funnels!Join Josh and Emily to discuss what is marketing, what are marketing funnels, and how do you build one for your business?
Top takeaways:
Marketing is all the activities a business does to satisfy the needs of consumers.
A marketing funnel is an advertising campaign.
The goal is to cast a wide net at the beginning of the campaign, and gradually decrease the number of people who progress through the funnel until you get to the point of having solid leads.
Think about the typical journey that your client will take, and then build the funnel...
2023-08-0829 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#83: Marketing options beyond social mediaJoin Josh and Emily to discuss marketing beyond social media.
Top takeaways:
The first question to ask yourself is, “Where do my ideal clients hang out?”
Google ads and websites are a solid combination.
Physically get a booth at events attended by your niche.
Handing a business card to someone is a great way to get a business card in return.
Continue learning with…
Episode #43 - Marketing beyond social media
Episode #64 - Ryan Roi on the importance of investing in yourself
Want help building or growing a successful financial coaching business? Find resources below...
2023-07-1834 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#81: Our top software recommendationsJoin Josh and Emily as they share software recommendations!!
Top recommendations:
Calendar - Calendly or Acuity (leaning towards Calendly having more features)
Payment processor - AdvicePay (included with FCN membership)
Website - FCN offers a customized website template plus hosting, otherwise Squarespace or Wix
CRM - Dubsado (but it takes a LOT to customize), Wealthbox (but will also take quite a bit of customization), or just a spreadsheet (for your first 5-6 clients)
Coaching/budgeting software - FCN MoneyCoach
Accounting software - Quickbooks
Email marketing software - ehhh? Nothing really stands out as better than the...
2023-07-0441 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#78: How can I respond to the question, "Why is your price so high?"Join Josh and Emily to discuss a common fear among new financial coaches. What do you say if a client asks “why do you charge so much?!”
Top takeaways:
If one person asks, that’s a reflection of their thoughts/opinions. If 50% of people are saying something, then that’s a pattern that you may want to examine.
Bring pricing up at the end of the conversation (unless the client brings it up).
Get comfortable with your pricing so that you can validate clients’ feelings that it’s too high, and simply refer them to other resources wi...
2023-06-1327 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#75: What is my liability when answering questions in Facebook Groups?Join Josh and Emily to discuss whether to answer questions in Facebook groups…and if so, what kind of liability could be involved. Disclaimer: As we say numerous times in episode, we are not lawyers and cannot answer exactly what you’re liable for!
Top takeaways:
Yes, there is potential for liability when answering questions on Facebook.
Giving advice online about things you are not licensed to give advice about does create potential for liability.
Giving factual information WITHOUT BIAS probably does not create potential for liability.
When it comes to basic budgeting tips and ideas (thin...
2023-05-2336 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#73: How do you coach people with irregular income?Join Josh and Emily to discuss a wide range of irregular income
Top takeaways:
Not all irregular income can be treated the same.
The more extreme the scenario, the more you should be concerned over whether your skills as a financial coach are sufficient to give solid advice.
If the income is swingy month-to-month, it’s relatively simple to set money aside in high months to compensate for lower months.
Huge swings year over year should start indicating that perhaps looking at other strategies would be a good idea.
Want help building or growing a su...
2023-05-0927 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#71: What should I ask in an "end of service" questionnaire?Join Josh and Emily to talk about end of service questionnaires. When a client is finished working with you, what should you ask them? What kind of feedback is valuable?
Top takeaways:
You should have an alternate way of gathering data like, “How much debt did you pay off?” or “How much were you able to save?”
You can solicit info about “How did you like my program” but it shouldn’t be the focus.
Figure out what you’re trying to learn, and ask very specific questions to answer that question.
Want help building or growing a suc...
2023-04-2526 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#70: How do you overcome the objection of “I’d love to work with you but I just need some time?"Episode 70: How do you overcome the objection of “I’d love to work with you but I just need some time?"
Join Josh and Emily as they discuss how to handle client objections. Today, they discuss two angles on a “time” objection–either “I need time to decide” or “now isn’t the right time.”
Top takeaways:
Browbeating a potential client over an objection is NOT the way to go.
The way we respond to objections is impacted by our own headtrash.
Always assume the best–assume that “now isn’t the right time” is a genuine reason, and fin...
2023-04-1827 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#65: How can I best bootstrap my financial coaching business?Join Josh and Emily as they discuss bootstrapping! What NOT to invest in, what TO invest in, and make sure to check the Resources section of the show notes for all the software recs we have!
Top takeaways:
Bootstrapping is the process of starting small and building things through profit from the business.
If you’re going to meet people in person (many coaches don’t!), see if you can rent an office space from a local CPA, CFP, attorney, etc.
Spend money on software that adds to the professional experience (Zoom, calendar software).
Buy simple busi...
2023-03-1440 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#57: Holiday Special with Josh, Garrett, Amelie, and Emily Part 2Episode 57: Holiday Special with Josh, Garrett, Amelie, and Emily Part 2
Join the whole FCN team as we reunite for the second half of a massive AMA grab bag of questions! If you missed last week’s episode, check that out as well.
AMA questions in this episode:
How do you pitch your services to a company?
How do you decide when to charge for workshops etc.?
How do you help clients evaluate job offers?
How do I market myself as a disembodied voice coach? 😂 (Garrett had his video off!)
Is marketing simply crafting a messa...
2023-01-0331 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#56: Holiday Special with Josh, Garrett, Amelie, and Emily Part 1Episode 56: Holiday Special with Josh, Garrett, Amelie, and Emily Part 1
Join the whole FCN team as we reunite for a massive AMA grab bag of questions! This will be a two part episode, so tune in next week for the second group of questions.
AMA questions in this episode:
A potential client says, "I'm interested!" but then they ghost me - how do you follow up/how often do you follow up?
What is the best workflow software for beginners to automate both tracking my pipeline and sending emails or forms (maybe texts as...
2022-12-2727 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#49: Group Programs: How do you run them?Episode 49: Group Programs: How do you run them?
Join Josh and guest cohost Emily as they finish the three-part series around group coaching! Today, they discuss how to fill a group coaching program–with a special emphasis on how group coaching could fit in your marketing ecosystem!
Top takeaways:
Three formats to choose from: financial literacy classes (this is a budget), workshops (open up a budget sheet and work through it together), or accountability sessions (did you stick to your budget? If so, great! If not, let’s discuss!). Sessions could involve a combination of a...
2022-11-0837 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#48: Group Programs: How do you fill them?#48: Group Programs: How do you fill them?
Join Josh and guest cohost Emily as they continue a three-part series around group coaching! Today, they discuss how to fill a group coaching program–with a special emphasis on how group coaching could fit in your marketing ecosystem!
Top takeaways:
The timing on getting group coaching clients is much more specific than individual clients–you don’t have the luxury of allowing people to work through the funnel at their own pace.
Have a limited number of spots–one group, only a few times a year, only 6...
2022-11-0233 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#47: Group Programs: Should I do them?Episode 47: Group Programs: Should I do them?
Join Josh and guest cohost Emily as they kick off a three-part series around group coaching! Today, they discuss whether group programs are the right choice for you!
Top takeaways:
Who is your niche? What would their comfort level be around sharing in a group?
If your group coaching is a prospecting tool, then you should start it as soon as you have a process in place.
If you’re starting group coaching because you’re at capacity, you should start it 12 months before you run out of c...
2022-10-2529 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#45: Navigating Self-Employment TaxesEpisode 45: Navigating Self-Employment Taxes
If you are self-employed, you are responsible for paying self-employment taxes. What does that mean, are there ways to reduce that amount, and how do you actually do it?! Join Josh and guest cohost Emily Blain to discuss!
Top takeaways:
Marginal tax rate: you’ve added one more dollar to your income; what is that dollar taxed at? Effective tax rate: when you look at all of your dollars, what is the weighted average tax rate on everything?
The best way to predict how much you’ll owe is to do a...
2022-10-1134 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#25: What software is there designed for financial coaches?Episode 25: What software is there designed for financial coaches?
Join Josh and Garrett as they talk about what software is out there to make your life easier as a coach. It’s not really feasible to trust clients on their rough estimates of how much they spent; we as coaches really need hard numbers.
3 key takeaways:
Software for financial advisers just doesn’t really cut it; it often doesn’t have great cashflow planning AND can open you up to liability with tools that you’re not legally allowed to use. Plus they’re super expe...
2022-05-2432 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#24: How Fellow Financial Coach Amelie Found her Niche, and Early SuccessEpisode 24: How fellow financial coach (and FCN team member!) Amelie found her niche and early success
Garrett and Amelie discuss Amelie’s coaching journey so far, from being one of FCN Launch’s first members to receiving a scholarship for the AFCPE (Association for Financial Counseling & Planning Education) program.
3 key takeaways
Niches are important, even though it can be scary to narrow things down.
It’s ok to change your niche!
Think about WHY you want to start your own business. Entrepreneurship is glorified and not easy!
Resources mentioned in this episode:
FCN Fi...
2022-05-1041 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#23: Investments to make in your business as a new financial coachEpisode 23: Investments to make in your business as a new financial coach
Join Josh and Garrett as they discuss what you need to spend money on as you start focusing on your coaching business. The most important takeaway is that the #1 thing that limits the growth of businesses is the business owner’s time!
3 key takeaways:
Business finances are different than personal finances!
Starting: Focus on short-term wins that provide a return on monetary AND time investments. (Examples: minimum viable marketing, processes that allow you to NOT reinvent the wheel with every client, set up...
2022-05-1033 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#22: How to Navigate When Couples Fight or Argue During SessionsEpisode 22: How to navigate when couples fight or argue during sessions
Couples may not openly start yelling at each other during sessions very often, but passive aggressive snips are certainly a possibility. How do you handle those situations?
3 key takeaways
Don’t take sides, as hard as it can be sometimes!
Help each person understand their partner’s perspective.
When one person doesn’t want to take your recommendations, first recognize that your recommendation isn’t always right and then dig into why.
Want help building or growing a su...
2022-05-0336 min
Kat Khatibi Podcast on Health, Happiness, & BeautyWhy Couples Need to Talk About Money, with Emily Blain Premarital Financial CoachWhy Couples Need to Talk About Money, with Emily Blain Premarital Financial Coach
Emily Blain is a premarital financial coach who helps engaged couples figure out how to discuss money and build a stronger relationship. Communication around money is one of the leading causes of marital stress and tension. Talking about money early and getting on the same page can help mitigate that stress and conflict. As a member of the Financial Coaches Network, Emily has developed a program specifically designed to address the needs of engaged couples.
IN THIS EPISODE:
Why do so ma...
2022-05-0351 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#21: Best Practices for Asking for Referrals from Referral PartnersBest Practices For Asking For Referrals From Referral Partners
02:23 - Why Not Make Referral Partners Your Priority When First Starting Off
02:55 - Building Up Referral Partners, Building Up That Trust
04:18 - Having a Certain Level of Vulnerability and Honesty With Your Referral Partners
05:29 - No Successful Business Owner Looks Badly Upon You For Having No Clients
06:14 - Every Business Owner Experiences Ups and Downs
07:41 - Maintaining the Relationship With Your Clients
10:42 - Care to Understand What's Going On With the Clients Across the Real or Virtual Table
11:35 - Referral Partnership is Very Much a Personal Relationship
12:45...
2022-04-2727 min
The SOUP CANThe SOUP Can S3e09 - FIREBALLZ with Emily BlainIn this episode of The SOUP Can, I had the privilege of sitting down and asking SOUP No O with Emily Blain, better known to us, simply as, FIREBALLZ. Emily is constant beacon of positivity and motivation for a countless number of people. She has her own business as a hair stylist, a fitness trainer and an all around wonderful woman.
We sat down, shared some spirits and just talked about everything that makes Emily, FIREBALLZ. It was an absolute pleasure to be able to sit down with one of the most caring, giving and loving people...
2022-04-1943 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#20: What Bookkeeping Software Should I Use And Do I Need It?Episode 20: What Bookkeeping Software Should I Use And Do I Need It?
01:20 - Bookkeeping Defined
02:50 - The Tax Rules Related to Bookkeeping
05:13 - Start Doing Bookkeeping Sooner Rather Than Later
08:45 - The Categorization of the Income and Expenses
10:26 - The More Serious You are in Business, the Earlier You Should Start Getting Help in Bookkeeping
11:56 - The Help of CPAs and Bookkeepers in Setting Up Your Business
16:48 - Finding a Good Bookkeeper Helps Save Time and Money
23:52 - The Way You Should Get B...
2022-04-1937 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#19: What is a Marketing Funnel and How Do I Create One?Episode 19 : What is a Marketing Funnel and How Do I Create One?
00:46 - Everyone Wants to Know What Funnels are
01:39 - Marketing Funnels That Work…Don’t Work
02:24 - Marketing Funnel = Advertising Campaign
05:26 - Aligning Your Marketing Campaigns with Your Client’s Journey
07:09 - Having Success with a Marketing Ecosystem
08:12 - The Ecosystem and the Funnel Defined
09:33 - The Overview of a Marketing Funnel
11:24 - Understanding the Different Stages of Becoming a Financial Coach
16:28 - The Importance of Building Relationships With Your Cl...
2022-04-1231 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#18: How Can I Make My Coaching Process Unique and Have It Stand Out?00:43 - Being Unique Makes Marketing Easier
01:37 - Dispelling the Myth That “X” Is a Commodity
04:22 - Viewing Coaching As a Commodity
05:10 - Being Unique Gives Prospects a Compelling Reason to Choose You Over Anyone Else
09:10 - Why One Size Fits All Does Not Work
12:38 - Challenges and Disadvantages to a Generic Program
14:35 - Followthrough and Referability
15:05 - How Do You Make Your Program Unique?
18:37 - The Work of Research On Your Target Market
23:12 - How Have Some “Generalist” Coaches Made It As a Ful...
2022-04-0535 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#17: What to Do When a Client is Resistant to Your Ideas/Suggestions?Episode 17: What to Do When a Client is Resistant to Your Ideas/Suggestions?
02:34 - 3 Reasons A Client Might Be Resistant
03:53 - Garrett’s Experience With a Resistant Client
05:20 - Reason #1 - Coaches Need To Take Ownership of Their Tendency to Judge
09:02 - Really Looking at It From the Perspective of Your Clients
12:10 - Recognize Your Clients’ “Sacred Cows”
15:45 - Reason #2 - Client Doesn’t Understand Why Something is Important
20:31 - Recommendations On How to Start the Conversation
24:14 - Don’t Take Ownership of Other People's...
2022-03-2944 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#16: Is Buying a New Car Really a Bad Idea?Episode 16: Is Buying a New Car Really a Bad Idea?
02:33 - A New Car Depreciates Slightly Rapidly
04:12 - Buying a Used Car is Not Always the Better Option
06:13 - New Versus Used Insurance and Taxes
07:51 - Gas Mileage - One of the Hidden Costs of Owning A Car
10:33 - Money Exists So That We Can Use It, Not to Hoard It
12:34 - Different Factors to Consider When Buying a Car
15:18 - Buying a Used Car Versus a New Car
19:04 - Arguing About Buying a...
2022-03-2229 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#15: How Do I Spend Less Time Preparing For Client Meetings But Still Provide The Same Value?Episode 15: How Do I Spend Less Time Preparing For Client Meetings But Still Provide The Same Value?
01:05 - Garrett’s Experience from the First Couple of Years of Coaching
02:54 - The Balance Between Process Standardization and Customization
05:07 - Falling Into the Fundamental Trap of Catering to Individual Clients
07:13 - Process Standardization Takes Over Everything
12:55 - Making the Meeting Productive
15:06 - When You Start Scaling Your Business
15:49 - Providing the Same Level of Value With a Lot Less of Time
17:17 - Additional Time for Sal...
2022-03-1532 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#14: What are Workflows and Why are They Important?Episode 14: What are Workflows and Why are They Important?
02:49 - Understanding Workflows and Processes
04:43 - Setting Up Workflows for a Project
06:26 - Standardizing a Process with a Series of Steps
08:39 - Turning Processes Into a Visual Workflow
09:49 - Planning Out the Work with the Client
11:35 - Doing Your Work with Less Effort
16:15 - Making Adjustments to the Workflows
20:22 - Using Checklist to Break Down Tasks
24:06 - Financial Coaching-Related Prospect Workflows
29:22 - Don’t Lose Out on Clients and Sales Opp...
2022-03-0834 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#13: What are Best Practices When Asking for Client Referrals from Friends and Family?Episode 13: What are Best Practices When Asking for Client Referrals from Friends and Family?
04:10 - Asking Friends and Family to Find You Clients
05:53 - Identifying the Needs of Your Niche
06:45 - Understanding Who It Is You're Serving
09:41 - Why it’s Important to Think of Actual People
13:01 - Having a Reason to Send Client Referrals
16:02 - Being Sensitive to Talk About Money-Related Issues
21:52 - Common Problems in Client Referrals
24:31 - The Transparency of What the Process Looks Like
Want help building or...
2022-03-0125 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#12: Freebies: When to Use Them, When to NotEpisode 12: Freebies: When to Use Them, When to Not
01:40 - Examples of Freebies
02:52 - Freebies Defined
03:44 - Developing and Designing Your Freebies
05:08 - Freebies Relevant to Your Audience
07:21 - Having a Powerful Connection to the Budget
08:35 - Understanding the Rest of the System
08:57 - The Strategy Behind the Freebie
10:36 - Creating a Freebie Until a Very Specific Niche Has Been Identified
11:42 - Getting the Right People Under Your Niche
13:54 - Creating Unique Freebies to Stand Out
15:49...
2022-02-2229 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#11: What is Marketing vs. Advertising vs. Sales?Episode 11
What is Marketing vs. Advertising vs. Sales?
01:59 - Marketing Defined
02:45 - The Three Primary Stakeholders of a Business
05:26 - The Four Marketing Tools of Marketing
11:35 - Marketing is a Lot Bigger Than Just Promotion
14:40 - Developing a Strategic Mission and Vision
15:03 - Advertising and Sales
17:31 - Publicity - A Particular Communication to Your Audience
18:23 - Advertising Explained
21:45 - Using Advertising After the Purchase Relationship
23:07 - Sales Promotion
24:47 - The Difference Between Sales and Advertising
2022-02-1537 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#10: How Do I Handle Questions From Clients I Don't Know The Answer To?Episode 10
How Do I Handle Questions From Clients I Don't Know The Answer To?
01: 02 - It’s Okay to Not Know the Answer
01:34 - Making a Lie and Making Something Up
02:49 - Faking That You Know the Answer
02:58 - The Temptation to Lie Without Lying
05:05 - Cultivating the Fear Response
06:05 - Clients May Start Doubting You
07:43 - Don't Be Afraid that You Don't Know the Answer
07:58 - Protecting Your Integrity
09:33 - Charging Clients for the Extra Work Outside of th...
2022-02-0829 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#9: Should I Start a Blog or Newsletter?Episode 9
Should I Start a Blog or Newsletter?
02:08 - Irrational Exuberance About Having a Blog
03:31 - The Early Mover Advantage
05:08 - Starting a Blog to Build Relationships With People
07:09 - The Fundamental Problem of a Blog
08:47 - The Difference Between a Blog and a Newsletter
10:30 - Some Best Practices for Blogs
12:09 - Building Authority on Your Website Through Blogs
13:28 - The Time Required to Write a Blog
14:40 - When is the Best Time to Write a Blog?
16:32...
2022-02-0133 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#8: How Do I Raise My Prices With Existing Clients?Episode 8
How Do I Raise My Prices With Existing Clients?
01: 52 - Why Many Coaches Ask This Question
02:47 - Misalignment Between your Value and the Price
03:14 - The Fear of Communicating Prices With Clients
04:28 - Raising Your Price
07:29 - Understanding How Your Clients are Going to Perceive Your Price Increase
08:47 - How You Position Yourself Around this Matter
11:25 - Pricing Management, Evaluation, and Update
13:48 - The Inflation Adjustment
14:24 - Making Sure the Cost is Appropriate to Your Cost Structures
2022-01-2529 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#7: What to Do When Clients aren't Following Through on Recommendations/Homework?Episode 7
What to Do When Clients aren't Following Through on Recommendations/Homework?
02:37 - When Clients Don’t Do Their Homework
05:12 - Our Initial Reactions as Coaches
06:20 - The Best Thing You Can Do
07:12 - How to Control the Negative Effects of Your Emotions
09:17 - Exploring Things Both Within and Outside a Client’s Control
10:33 - Understanding the Why Behind It Helps Them Make That Progress
13:43 - Knowing What Not to Push on Certain Things
16:32 - The Importance of Having a Financial Help...
2022-01-1829 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#6: What certifications/trainings do I need before coaching clients?EPISODE 6
What Certifications/Training Do I Need Before Coaching Clients?
01: 14 - Certifications and Training Required to be a Financial Coach
02:00 - The Confusion Between Certifications and Licenses
04:59 - Financial Coaching Defined
06:00 - Different Laws/Rules Regarding Certifications and Licenses
07:10 - Being Careful with Insurance
08:21 - Being Careful with Taxes
09:02 - Being Careful with Anything Related to the Law
09:57 - Being Extra Careful with Investments
12:03 – Different Perspectives Within the Financial Coaching Industry
14:37 - Financial Coaching Doesn't Have Any Le...
2022-01-1138 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#5: What are the Most Effective Marketing Strategies to Get Clients?What are the Most Effective Marketing Strategies to Get Clients?
2:15 - The Reality: There's NO Silver Bullet
2:59 - Not All of Your Clients are Active on Facebook
6:33 - Do Your Research and Understand Your Niche
7:57 - Finding Alignment With What You Do and Match It With a Potential Medium
9:16 - You Have to Start With Who is Your Audience
12:11 - Not All Marketing Strategies Have the Same Results
13:53 - Getting People to Go Through a Series of Processes
14:17 - What Ad Campaigns Do in Marketing?
15:44 - Focusing on a Particular Channel and Building Engagement With Your Audience
18:11 - Lev...
2021-12-2834 min
Love-Listen-Talk-Repeat Podcast with Wendy CapewellLet's talk about Money, Money, Money with Emily BlainINTRO Emily Blain is a premarital financial coach and owner of Dream Big Financial Coaching. Her goal is to help couples talk about one of the most avoided topics: money. By discussing expectations, assumptions, goals, and the numbers, couples can build their lives together on a solid financial foundation. WHAT THIS EPISODE IS ALL ABOUT One of the subjects that many couples don’t talk about is Money! Each person has their own relationship with money, often due to their upbringing, whether there was an abundance of money or lack of mon...
2021-12-1527 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#4: Should I Put My Pricing On My Website?EPISODE 4
Should I Put My Pricing On My Website?
01:47 - The Existing Debate Over This Topic
07:07 - What’s Behind this Question
09:15 - The Point of Views From Different Perspectives
14:43 - Potential Conflict of Interest
17:56 - Will It Stop Me From Getting Clients?
18:35 - The Value and Benefits to Justify Your Price
21:08 - Can Sales Calls Be Manipulative?
22:28 - What’s the Sales Call All About?
23:28 - Putting the Price on the Website May Lose Potential Clients
25:23 - Pricing on the Website Builds Trust
27:13 - Adjusting Your Price
30:52 - Should You Lower Your Price to Get More...
2021-12-1447 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#3: Managing Impostor Syndrome Around Your Coaching ProcessEPISODE 3
Managing Impostor Syndrome Around Your Coaching Process
01:51 - Defining of Impostor Syndrome
04:50 - An Effective Way to Embrace Impostor Syndrome
11:45 - Realize Where You are and Where You Need to Go
18:15 - Look for the Information Relevant to Your Clients
20:35 - Identify Your Actual Coaching Process
23:31 - Why Workflows Build Confidence
28:20 - Let Your Clients Know Your Process
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Fac...
2021-12-0737 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#2: How to Get Clients at the Beginning of Your PracticeEPISODE 2
How to Get Clients at the Beginning of Your Practice
2:44 - How do I get my first few clients?
14:19 - Building Trust
15:31 - Building Confidence
20:53 - Your First Group of Clients
24:50 - Things You Shouldn’t Do When You’re Starting Off
26:15 - Social Media Influence
Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:
- Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches!
- Already...
2021-11-3039 min
Financial Coaches Network - The Podcast: Build your Financial Coaching Business#1: Your Successful Financial Coaching Business: Help with Getting Clients, Working with Clients, and Running the Business.EPISODE 1
Your Successful Financial Coaching Business: Help with Getting Clients, Working with Clients, and Running the Business.
Financial Coaches Network Podcast: All You Need to Know About Financial Coaching
01:38 - Garrett Background
4:18 - Josh’s Background
7:12 - What is Financial Coaching?
11:55 - A Holistic View of Financial Management
13:34 - What is the Purpose of This Podcast?
17:21 - How to Define Your Niche
18:15 - What Do People Get From Listening to Your Podcast?
18:23 - The Three Pillars for Successfully Building a Financial Coaching Business
18:55 - How do I get clients?
20:58 - Working With Clients
22:46 - Ru...
2021-11-2330 min
The Wellness Mama Podcast494: Emily Blain on What’s Wrong With Your Personal Care Products and Creating Sustainable and Ethical Ones Today, I’m here with Emily Blain, COO at Wellnesse. She’s been instrumental in scaling the homemade recipes I’ve made in my kitchen for over a decade into large-scale production products that we can get into your home. Besides her work in product development, Emily is a mom of 4 kids, and she’s an ultrarunner—which is …
2021-11-0856 min
The Wellness Mama Podcast494: Emily Blain on What’s Wrong With Your Personal Care Products and Creating Sustainable and Ethical OnesToday, I’m here with Emily Blain, COO at Wellnesse. She’s been instrumental in scaling the homemade recipes I’ve made in my kitchen for over a decade into large-scale production products that we can get into your home. Besides her work in product development, Emily is a mom of 4 kids, and she’s an ultrarunner—which is …
2021-11-0856 min
The SPIRAL UP Podcast with LaChelle WiemeHaving the Important Money Conversations with Emily BlainEmily Blain, a money conversation expert & financial coach, is here to give her advice on how to have those tough money conversations. Emily primarily works with engaged couples to help them plan thier money-future, BEFORE the money arguments happen. In this episode of The UNSTUCK Podcast, Emily will be sharing her practical tools on how to reach your financial goals in your relationship. This is a great episode for new couples and long-time married couples; there are tips in this episode that every couple can apply to their relationship. DID YOU ENJOY THIS EPISODE? If you did, make sure to subscrib...
2021-08-0435 min
Saving With Steve035: Properly Vetting Investment Experts and Smart Investing in a Post-COVID World + How Couples Can Effectively Talk About Money Without Conflict with Patrick Geddes and Emily BlainIn this episode of Saving With Steve, host Steve Sexton is joined by Patrick Geddes, an author and the co-founder and former CEO of the Aperio Group, and Emily Blain, a financial coach who helps engaged couples effectively talk about money. They discuss: - Advice that can help consumers properly vet investment experts - The biases and motivations of investment professionals - How investment firms appeal to junk food-like cravings - The perils of hidden investment costs - Gender differences and bias in investing - Th...
2021-07-1759 min
The Real Zack OlingerThe Real Zack Olinger - S01E005 - Emily BlainEpisode link on YouTube:
The Real Zack Olinger - S01E005 - Emily Blain
Welcome to another episode of The Real Zack Olinger!
I find this episode particularly exciting! In this episode, I speak with Emily Blain and Emily talks about an annual discussion that her and her husband have regarding the holidays. What makes this episode exciting to me is that Emily, without premeditation, provides us with a clear example of how the feminine responds when the masculine steps into their role. Emily’s example of conflict, and her response to the id...
2021-06-0141 min
Mothers of MisfitsWhen Your Child Sees Risk as a Necessity | Blain WeaseBlain Wease felt like a misfit from the very beginning of his life. He's a natural risk taker who didn't fit in with his family, at school, or a "traditional" job. In adulthood, he found the freedom to be himself and is now thriving as a father, husband, and entrepreneur.
Learn more about this episode on our website: www.mothersofmisfits.com
2020-12-1524 min