Shows
Beauty Business StrategiesReal Results with Sydney Lopez: Social Media That Books ClientsReady to stop chasing viral trends and start booking clients who are excited about your actual services? We sit down with creative director and educator Sydney Lopez to unpack a simple, repeatable social strategy that turns your feed into a pre-consultation engine. From rainbow hair transformations to realistic blonding timelines, Sydney shows how educational carousels, clear captions, and honest visuals set expectations early and attract the right people to your chair.We dig into the pain points salon owners share most: low team motivation, scattered posting, and pretty photos that don’t convert. Sydney maps a team-based co...
2026-02-2428 minBeauty Business Strategies8 Weeks to Increased Profit With Robert Reed of ErgoThe last ten minutes of a service can make or break the whole visit. We invited Robert Reed, founder of Ergo Research and a celebrated educator in professional beauty, to unpack why finishing is so often overlooked and how to turn it into a repeatable system that delights guests, protects stylists’ bodies, and drives real revenue. From the psychology of open-ended questions to the ergonomics of airflow and sectioning, we map a path that makes blowouts teachable, consistent, and profitable.We dig into the core problem: finishing is usually demonstrated, not trained. Robert shows how to align th...
2026-02-1033 minBeauty Business StrategiesFinancial Literacy As A Beauty Industry Power MoveTax talk gets real when it changes how much cash you keep. We sat down with CPA and beauty industry specialist April McDaniel to decode the $25,000 tip income deduction, the permanent FICA tip credit now available to salons and spas, and the exact systems owners need to make tip reporting airtight. April explains who qualifies, why married filing separately is a deal-breaker, and how income thresholds and documentation rules will shift between 2025 and 2026.We get tactical about payroll and accounting. If your team receives tips by cash, card, or apps, those amounts must flow into the correct...
2026-01-2736 min
Verticals: A Weekly Biz ShowHow Dan Friedman Has Founded Multiple $100M+ Businesses | Verticals Ep 9A founder who sold his first company for $100M+ and now builds businesses-in-a-box joins Verticals for a deep, operator-level conversation on vertical software, services, and scale.
In this episode, Luke Sophinos and Nic Poulos sit down with Dan Friedman — founder of Thinkful (acquired by Chegg) and now co-founder of Bolton & Watt, an incubator launching vertical companies like Moxie (MedSpas) and Meadow Memorials (funeral homes).
We unpack what actually makes business-in-a-box work, why most attempts fail, and how vertical SaaS founders should think about services, software, and defensibility in an AI-driven world.
2025-12-171h 09Beauty Business StrategiesMeet Jess Tergesen, Strategies' New Director of EducationIn this episode, Jenn Cody sits down with Jess Tergesen, the Director of Education at Strategies, for a heartfelt conversation about leadership, empowerment, and the future of beauty business education. Jess shares her unexpected journey from reluctant cosmetology student to industry leader, her 11-year tenure at a values-based team company, and her vision for transforming how beauty professionals learn and grow.Whether you're a salon owner looking to build a stronger team culture or a stylist wanting to step into leadership, this episode delivers powerful insights on creating businesses where everyone thrives.Key...
2025-12-1655 minBeauty Business StrategiesThe 90 Minute Revenue Boost with Andrew CarusoFrizz doesn’t need to flatten your personality. Andrew Caruso from Pure Brazilian joins us to rethink what “Brazilian” means today, breaking down the difference between smoothing and straightening, how modern formulas protect curls and coils, and why a clean, low-odor service changes everything for clients and teams. If you’ve been wary of fumes, downtime, or harsh grow-out lines, this conversation gives you a fresh, practical playbook.We dig into the science in plain terms: where an ingredient sits on the label signals potency, how hydrolyzed keratin works alongside superfoods like cocoa seed butter and açaí, and w...
2025-12-0229 minBeauty Business StrategiesWhat's Next for Strategies: A Fresh StartThe future of beauty leadership doesn’t live in hustle culture or lone-wolf success stories—it lives in healthy companies where people grow, paychecks are stable, and culture drives the numbers. Robert Maraglia sits down with Barbara and Brett Pierce to share why they bought a three-decade education company and how they’re modernizing it without losing the backbone: financial clarity, team-based pay, and no-compromise leadership.We unpack what changed our own salons from stressed to strong: real systems, clear values, and a team model that unlocks more than just “two hands.” Barbara explains how focusing on whole-pers...
2025-11-1845 minBeauty Business StrategiesBuild The Brand Clients Choose Every TimeWhat if your clients chose your salon for the experience and results, not the name on the station? We sit down with Cindy Reynolds, owner of Mermaid Hair Extensions in Seattle and Kirkland, to unpack a brand-first, team-based model that turns marathon extension services into a smooth, three-hour transformation. Instead of booking a stylist, guests book the salon. The calendar reads “Team Mermaid,” the pricing is transparent and all-inclusive, and the systems guarantee speed, consistency, and hospitality.Cindy walks us through the mechanics: two to three stylists on a service, overlapping roles, and an apprenticeship pipeline that keep...
2025-11-0431 minBeauty Business StrategiesWhy Cash Tips Are Not Coffee MoneyUPDATED NOTES!Laws have been updates since this was recorded. Important updates are time stamped:7:36 Start discussion about $25k tip income deduction.10:52 Reminder that laws are still being written.11:35 Reminder that this is a Federal law, States may or may not do something, FICA still applies. Must file joint return if single. NEW – must have income to take deduction15:10 Shift to owner’s discussion.15:58 Could be eligible for $50k if both have tip income. NEW - We now have law that says it will be limited to...
2025-10-2127 min
MedSpa Money MattersThe Words That Build Trust: Communication Secrets for MedspasRunning a MedSpa isn't just about great treatments or the latest technology—it's also about the conversations you're having every single day. From the way you describe a service, to the tone of voice in a social media post, to the reassurance you give during a first consultation, your words shape how clients see and trust you. The most successful MedSpas understand that communication is just as important as skill. In this episode, we'll explore how being intentional with your words can transform everyday interactions into long-term loyalty. You can find show notes, resources and mo...
2025-09-1113 min
Medical Grade Aesthetics PodcastRegarding John OliverDr. Jen speaks honestly and candidly in response to John Oliver's segment on MedSpas as seen on Last Week Tonight.Join Dr. Jen in looking at what John Oliver got right, and what he got wrong, in his viral story about the rise of MedSpas in America.Email: MedicalGradePod@gmail.comWebsite: MedicalGradeAesthetics.comInstagram: instagram.com/medicalgradeaesthetics
2025-08-1917 min
Med Spa Success StrategiesThe Ultimate 5-Step Financial Framework for Med Spa Owners - Interview w/ Shannon WeinsteinWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Shannon Weinstein, owner of Keep What You Earn (https://www.keepwhatyouearn.com/medspas), fractional CFO and host of the Keep What You Earn podcast, about her Profitable Scaling Playbook—the 5-step financial framework every med spa owner needs to master. Shannon shares the exact process she uses with clients to help them un...
2025-08-0143 min
Med Spa Success StrategiesThe Ultimate 5-Step Financial Framework for Med Spa Owners - Interview w/ Shannon WeinsteinWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Shannon Weinstein, owner of Keep What You Earn (https://www.keepwhatyouearn.com/medspas), fractional CFO and host of the Keep What You Earn podcast, about her Profitable Scaling Playbook—the 5-step financial framework every med spa owner needs to master. Shannon shares the exact process she uses with clients to help them understand th...
2025-08-0143 minMedSpa Money MattersStartups, Scaling & Success: A MedSpa's Financial JourneyThe MedSpas that win financially aren't just the busiest ones — they're the ones that evolve their financial systems and thinking along with their growth. Today, we're discussing 5 distinct stages MedSpas likely fall in — each phase with its own challenges and opportunities. Knowing where your business stands is the only way to clearly see where you're headed — it helps you spot where you might be falling behind, and more importantly, what financial moves you need to make now to ensure you're ready for that next level. You can find show notes, resources and more at: https://medspa...
2025-05-2218 min
In Her SeasonScrubbed In & Smoothed Out: Nurse Alex On Injecting The Truth, Medspa Myths, Refrigerated Botox, and Kegel Queen ChairsSend a textHosts Rachel and Liv dive deep—like, micro-needling deep—into the world of medspas and injectables with Nurse Alex.From exploding myths about Botox (should it really be refrigerated?) to revealing what actually happens behind the closed doors of high-end medspas, Nurse Alex spills the detes. If you’ve ever been curious, confused, or just straight-up creeped out by the aesthetics industry, this episode is your go-to guide for the science behind the needles.
2025-05-2056 min
Plastic Surgery UntoldThe Numbers Don't Lie: Erik Haines of QSight on the Future of Aesthetics at Octane 2025In this episode of Plastic Surgery Untold, we're diving into the power of data in aesthetics with special guest Erik Haines from QSight, recorded live at the Aesthetics Tech Forum by Octane. QSight is transforming the industry by providing real-time insights into trends, patient behaviors, and market shifts—helping practices optimize their approach and better serve their patients. Key Topics Discussed: The GLP-1 Boom – In 2024, 40% of patients on GLP-1 weight loss medications were new to the aesthetic practice they visited, highlighting the growing crossover between weight loss and aesthetics. The Expansion of GLP-1 Trea...
2025-03-1106 min
Aesthetic AF - MedSpa Marketing & Sales PodcastIntroducing: The Aesthetic AF Podcast – Marketing, Sales, & Profit Strategies for MedspasWelcome to Aesthetic AF, the podcast designed to help medspa owners and aesthetic professionals scale, attract high-value clients, and boost profitability.Hosted by:🎙 Sam Varner – A seasoned profit strategist with 16+ years in financial services, PR, and business coaching. Sam helps service-based business owners create sustainable, scalable, and wildly profitable companies.🎙 Tara Dotson Riley – CEO of Tara Lynn Media (TLM), a marketing expert specializing in premium brand growth for medspas. Tara helps aesthetic business owners establish authority and attract high-value clients.What to Expect:✔ Actionable marketing and sales strategies tailored for the aesthetic indu...
2025-02-2601 min
Medical Millionaire Podcast#154: Million-Dollar MedSpas: What Sets Them Apart?Cameron discusses the key elements that differentiate successful medical aesthetics practices, particularly million dollar MedSpas. He emphasizes the importance of identifying patterns of success, having a long-term mindset, implementing effective systems and technology, understanding patient lifetime value, and investing in branding and marketing strategies. He also covers the significance of memberships, pricing strategies, and creating memorable experiences for clients, as well as the potential for scaling beyond one location.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Success is about discipline and consistency.Identify patterns...
2025-02-2632 minMedical Millionaire Podcast#150: 2025 Aesthetic Practice Marketing Benchmark Industry Report - Sponsored By Growth99Cameron discusses the insights gathered from over 100 practice owners in the aesthetic and elective wellness industry. He highlights the importance of marketing strategies, the challenges of standing out in a competitive market, and the critical role of patient retention. The conversation delves into the current state of the industry, marketing spend alignment, digital marketing trends, and the necessity of embracing technology and automation for business growth. He also emphasizes that successful practices invest in marketing, prioritize retention, and leverage technology to enhance patient experiences and drive profitability.Listen In!Thank you for listening to this...
2025-01-3042 minMedical Millionaire Podcast#147: Beauty Meets Data: Attribution Strategies for MedSpas in 2025Cameron discusses the importance of treating a medical spa practice like a business, focusing on marketing, attribution, and the systems necessary for success. He emphasizes the need for practice owners to track where their leads come from, the significance of online booking systems, and the role of social media and email marketing in patient engagement. He also highlights the importance of investing in technology and analytics to measure success and make informed decisions.Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:Practice owners must invest...
2025-01-1037 min
Healthcare Connections PodcastMedspa ComplianceIn this eye-opening episode of Healthcare Connections, Chad Schiffman from Healthcare Compliance Pros dives deep into the complex world of Medspa compliance. As a rapidly evolving industry with murky regulatory waters, medspas face unique challenges in navigating healthcare regulations. Chad shares expert insights on the critical compliance considerations specific to medspas, highlighting HCP's tailored programs and strategic tips to help these businesses not just survive, but thrive in a highly regulated environment. Discover how to protect your medspa from potential legal pitfalls and establish a robust compliance framework that ensures patient safety and business success.
2024-12-1814 minBeauty Business StrategiesMaking Your Clients the Stars: Social Media Strategies That Work for Salons and Spas with Sydney LopezIn this episode, we’re joined by Sydney Lopez, a social media expert and stylist with over a quarter million followers on Instagram, to explore how salon and spa owners can revolutionize their approach to social media. Sydney shares her client-centered strategy that shifts the focus from showcasing services to celebrating the real stars of your business: your clients. Learn how to create an online community, craft compelling content, and highlight your salon’s unique culture to drive real growth.Whether you’re struggling to engage your team in social media efforts, attract new clients, or recruit top ta...
2024-12-1731 minBeauty Business StrategiesCutting Costs, Not Creativity: Salon Profitability with VishIn this episode, we sit down with Tim Howard from Vish to uncover how salons can dramatically cut color waste, improve profitability, and create a more sustainable business. Learn how Vish’s groundbreaking technology reduces waste from 40% to just 5%, while making every service on your menu equally profitable. Tim shares insights into the latest trends in salon data and practical tips on how to maximize your color bar's efficiency. Discover how smarter pricing strategies and streamlined systems can empower you to take control of your salon's finances and create a better client experience.Watch th...
2024-12-0328 minBeauty Business StrategiesFrom Injury to Innovation: Ben Atanga’s Journey to Holistic Wellness with The Stretch LoftIn this episode, we sit down with Ben Atanga, a dynamic entrepreneur who is reshaping holistic wellness. Ben shares his path from studying child psychology to founding The Stretch Loft, a cutting-edge business that harnesses the power of stretch therapy and guided breathing to release tension and promote healing. His personal experience with injury recovery led to the creation of The Stretch Loft and The Stretch Loft Academy, where over 200 practitioners have been trained under his guidance. With the successful launch of his seventh studio, Ben offers insights into how this innovative approach addresses muscle tension in a way...
2024-11-0524 minBeauty Business StrategiesFrom Compliance to Crisis Management: The Essential Role of HR in Salons/Spas with Infiniti HRJoin us as we sit down with Eva DuPont from Infiniti HR and Heather Watkins, a waxing studio owner thriving with Human Resources support, to uncover the invaluable benefits of HR services for even the smallest of beauty businesses. Hear firsthand how HR expertise not only ensures compliance with essential laws but also acts as a vital safety net during challenging situations, like when a viral social media mishap strikes. Heather shares her journey with Infiniti HR, proving that tailored HR solutions can empower your employees and help your business grow.Book an appointment with Eva:
2024-10-2227 minBeauty Business StrategiesHow to Boost Your Salon/Spa's Visibility Online with the CEO of GlammaticJoin us as we sit down with Ameet Kallarackal, the visionary CEO and co-founder of Glammatic, who reveals the secrets to dominating your digital presence. Ameet shares compelling insights showing that a whopping 72% of potential clients search for salons and spas on Google first, making it imperative to rank high in search results. He unpacks the pitfalls of relying solely on platforms like Facebook and Instagram and underscores the necessity of maintaining a robust and credible online image.In this episode, Ameet walks us through practical strategies for setting your salon/spa apart through strong branding and...
2024-10-0831 minMedical Millionaire Podcast#132: Beyond Instagram: Leveraging Reddit, YouTube, And Podcasts For MedSpa SEO SuccessCameron discusses the importance of diversifying content creation beyond Instagram for MedSpas. He highlights the high engagement and visibility on Instagram but emphasizes the need for unique content on other platforms like Reddit and YouTube. He suggests creating localized Reddit communities and leveraging YouTube for educational and promotional videos. He also advocates for starting a podcast to share expertise and boost SEO. He stresses the importance of consistency, discipline, and leveraging tools like ChatGPT and Riverside for content generation and management. Listen In!Thank you for listening to this episode of Medical Millionaire!
2024-09-2522 minBeauty Business StrategiesTax Planning Essentials for Salon/Spa Owners with Tina AzarvandOn this episode, we sit down with seasoned tax attorney, Tina Azarvand, as she shares expert tax strategies tailored specifically for beauty entrepreneurs. From exploring the benefits and drawbacks of sole proprietorships, LLCs, and S-Corps to emphasizing the importance of proactive tax planning, Tina equips you with the insights needed to optimize your tax obligations and compliance. She delves into the specifics of S-Corp salary requirements and new filing mandates under the Corporate Transparency Act, ensuring you make informed decisions for your business.Learn more about Azarvand Tax Law: https://azarvandtaxlaw.com/Contact...
2024-09-2431 minBeauty Business StrategiesLeadership Secrets for Managing Salon/Spa Teams with Laura HessHow do you turn a group of individuals into a thriving, cohesive team? In this episode, we sit down with Laura Hess, the General Manager of A Glo Spa and Salon Co., who shares her secrets to leading a dynamic salon team. Discover A Glo's approach to managing diverse personalities and work styles, using tools like personality assessments to ensure everyone is on the same page. Learn how celebrating successes, setting meaningful goals, and promoting collaboration over competition can motivate your team, even during the slow times.Learn more about A Glo Spa and Salon Co.
2024-09-1017 minMedical Millionaire Podcast#128: Transforming MedSpas With Amy Lynn Of Glo DermaCameron is joined by Amy Lynn, founder and CEO of Glo Derma, and they discuss the success of Amy's MedSpa and strategies for maintaining patient loyalty and team cohesion. She emphasizes the importance of consistency, personalized patient care, and continuous education. They highlight the significance of social media for branding and the value of in-person consultations for building trust. They also touch on the challenges of seasonality and the importance of staying current with industry trends and technologies. Listen In!Thank you for listening to this episode of Medical Millionaire!Takeaways:
2024-08-2852 minBeauty Business StrategiesMastering Beauty Business Finances: Bookkeeping Strategies with Randi RoseIn this episode, we're diving into financial stability in the beauty industry with our insightful chat featuring Randi Rose, co-founder of Thrive Business Services. Discover why relying solely on increased sales won't cure your financial woes, and learn how meticulous bookkeeping can transform your business. Randi shares indispensable advice on managing costs, understanding proper pricing strategies, and tracking income and expenses to stay within budget. This episode is packed with essential tips on achieving financial clarity and making informed decisions that align with your business goals.Thrive Business Services website: https://thrivebusinessservices.net/
2024-08-2726 min
Solomon ConnectsShaping the Future of MedSpasAlyssa Rapp, CEO of Empower Aesthetics, discusses her journey and the company's mission to boost confidence through aesthetics. She talks about her firm’s M&A strategy for MedSpas, their support services offered to partners, and shares insights on values-based leadership from her book, Leadership and Life Hacks, in a conversation with Solomon Managing Director, Brad Hildebrand.
2024-08-2230 min
PhysicianaryThe cautions of the MedSpa industry: What clinicians need to know, with Julia Kerolus, MDIn this episode, host Hansa Bhargava, MD, talks with Julia Kerolus, MD, FACS, about the MedSpa industry, the dangers of social media and its effect on cosmetic procedures among young adults, skin care and more. Intro 0:25 In this episode 0:30 Julia Kerolus, MD, FACS 0:54 According to varying reports, the MedSpa industry is projected to make $16-17 billion dollars and predictions report this number tripling in the next five to ten years. With social media being a driver in this industry, what are your thoughts about the MedSpa industry, and what are you seeing in your practice? 1:01 Do you have c...
2024-08-2120 minBeauty Business StrategiesCreating a Motivated and Engaged Salon/Spa Team with Christi NewellHow do you transform a small beauty business into a thriving enterprise? Join us as we chat with Christi Newell, the visionary owner of A Glo Spa and Salon Co, who has done exactly that. Discover how Christi grew her salon from a team of six in 1999 to a bustling business with 45 employees through innovative leadership strategies. You'll learn how Christi identifies and nurtures individual talents within her team, creating advanced positions that keep her employees engaged and motivated.Tune in to learn how creating a safe space for idea-sharing and accountability can transform your business...
2024-08-1323 min
Real Estate Mogul, M.D.S2 E118: The Future of Shared Space in Healthcare: Insights from Cloud Medspas with Shannon SeeberanSend us a textShannon Seeberan is an experienced professional in the Medspa industry, with a background in working with Cloud Medspas for the past four years. Living in northern California, Shannon leverages her deep understanding of the pain points and challenges faced by physicians in private practice, a perspective shaped by her own father's career as a physician. Her work focuses on finding legal, HIPAA-compliant solutions that allow medical practitioners to optimize their practice spaces and regain focus on patient care.
2024-07-2436 min
Solomon ConnectsMedSpas Unveiled: Transparency in Treatments & Customer-Centric CareExplore the evolution and increasing acceptance of aesthetic treatments along with the importance of establishing trust through customer care in our latest Healthcare podcast on MedSpas with Alchemy 43 Founder & CEO Nicci Levy and Solomon Managing Director Brad Hildebrand.
2024-07-0830 min
DarshanTalks PodcastWhy Clinical Researchers Are Flocking to MedSpasIn today’s episode, our guest is Andrew Stein, a partner in the healthcare department at Stevens and Lee .Darshan and Andrew discuss MedSpas. MedSpas combine beauty treatments with medical procedures, blurring the lines between pampering and healthcare. To navigate this complexity, they talk about MSOs, which are basically middlemen. MSOs let non-physicians handle the business side of a MedSpa, while a licensed physician oversees the actual medical services. What are medspas? Different kinds of medspas How medspas are structuredQualifications for running a medspa Services offered by medspasCan non-ph...
2024-06-2432 minBeauty Business StrategiesRecruiting and Hiring Techniques for a Growing Beauty Business with Sarah McGeeJoin us as we chat with Sarah McGee, the innovative owner of Thirty Hair Salon in Columbia, Maryland. Sarah, a second-generation hairstylist, opens up about her unique journey and the effective hiring strategies that set her salon apart. Discover how she leverages a strong team culture to not only attract top talent but also ensure long-term success in leadership and business growth.You'll learn Sarah's meticulous hiring process that ensures the right fit for a team-oriented business. Her insights into playing the long game in hiring, even if it means short-term sacrifices, offer actionable tips for anyone...
2024-06-1829 min