Shows
The Growth Theory - Grow your ecommerce or DTC brand.How to Disrupt an Industry with Eric Glader from PowerdotToday’s actionable podcast brings topics like:Key learnings from growing a company from 0 to an 8-figure revenuePre-launch product marketing tacticsHow focusing on authentic organic growth can lead you to your first $1MComing out on top from challenges threatening business survivalBuilding a team that cares about your product as much as you doRetaining talent and fostering a supportive growth environment for the team
2020-11-0559 minThe Growth Theory - Grow your ecommerce or DTC brand.From Zero to $50M Hero with On-Demand Jewelry with Eric Toz of ShineOnToday’s actionable podcast brings topics like:How to prove your worth & getting investors to say yesPitch perfect: how to craft your message in order to communicate clearly Starting up a business as a one-man teamGetting initial traction through leveraging your existing networks Generating large quantity orders through community outreach LinksShineOn Profits On DemandShineOn.com EricToz.comEric on FacebookEric on LinkedInCartloop
2020-10-2242 minThe Growth Theory - Grow your ecommerce or DTC brand.Leading a $4-Million Indiegogo Campaign with Tuoyo Memuduaghan from BionicGymToday’s podcast brings actionable topics likeIndiegogo challenges, tips & tricksGetting early traction for your productCreating a community around your brandPost-launch challenges and getting the product out into the marketScaling your business to support global delivery
2020-10-1541 min2020-10-0834 minThe Growth Theory - Grow your ecommerce or DTC brand.Weighing on Weighted Blankets with Aaron Spivak from Hush BlanketsIn this episode Andrei and Aaron talked about:Growing Hush Blankets to 8-figure revenue in less than 3 yearsHow their appearance on Dragon's Den (Canadian version of Shark Tank) helped them scale and expand their businessThe Pros and Cons of a Kickstarter campaign that raised over $1MSaving $1M a year through running your own fulfilment centerUsing advertising platforms responsiblyAaron Spivak on LinkedIn Aaron Spivak on InstagramHush BlanketsCartloop
2020-10-0100 minThe Growth Theory - Grow your ecommerce or DTC brand.Product-Market Fit and Beyond with Sam Mendelsohn from Sivana SpiritIn this episode we covered topics like:Strategies for building a leading DTC brandEngineering a successful product-market fitThe psychology of acquisitions: why people buy the product they do and how to differentiate yourself with so many options availableThe 6 pillars of a successful product market fit:Product. Finding a quality product and ensuring there is a need for it in the marketBrand. The creative process behind building a leading brand is paramount - from product photography to the look and feel of your online storeCommunity: building a community around your brand and finding supportersExperience: Amazon is dominating customer serviceValues...
2020-09-2400 minThe Growth Theory - Grow your ecommerce or DTC brand.From Idea to Award-Winning Products With Kirpal Bharaj from StaySixty
2020-09-1000 minThe Growth Theory - Grow your ecommerce or DTC brand.Building a Legacy Brand with Will Critcher from Death Wish CoffeeIn this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories!Today’s podcast brings actionable topics like:Strategies for finding the right communications channel at the right...
2020-09-0300 min
Taking You To The TopCartloop - Co-Founder & CEO - Andrei Negrau: Bootstrapped w/just under 6 figures, Making eCommerce Transactions More Conversational📊 See Guest Stats on Our App: https://bit.ly/2PVx5gO
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2020-08-3122 minThe Growth Theory - Grow your ecommerce or DTC brand.How to Build a Content Engine For Your DTC BrandBuilding video content that converts it’s (still) a challenge for most DTC brands. In this episode, Lewis Fausett, the COO of Patrick Adair Designs shares his insights and techniques which helped the exotic luxury ring brand go from 20K to 750K Youtube subscribers in just a couple of years. You’ll find out why creating fresh content is better than creating “perfect content”, how to build a content strategy for a DTC brand, how to launch video ads on a budget and much more.Episode notesToday’s actionable podcast brings topics like:Building a...
2020-08-2700 minThe Growth Theory - Grow your ecommerce or DTC brand.The 3 Pillars of Marketing: Awareness, Nurturing, TrustWhat do the fastest growing DTC brands have in common? They all look at marketing as a 3-step process: awareness, nurturing and trust-building. In this episode, Erik Huberman, the Founder of Hawke Media shares his approach to building a holistic marketing strategy that turns shoppers into long-term brand advocates.Today’s podcast brings actionable topics like:Why most brands fail at nurturing and building trust with customersHow to craft a marketing strategy that turns shoppers into brand advocatesChoosing between social vs. intent-based adsWhy brands fail to understand the “Consideration Period”How to leverage word of mouth as a m...
2020-08-1300 minThe Growth Theory - Grow your ecommerce or DTC brand.How to Grow Your DTC Brand Organically Without Paid AdvertisingToday’s actionable podcast brings topics like:Validating your idea before launching a DTC brandDeveloping a content marketing strategy Innovating by creating new digital experiencesThe importance of understanding consumer trendsWhy reverse engineering high-growth brands is essentialThis is a must-listen for those who want to build a fast-growing organic DTC brand.LinksMallama SkincareRishi Sharma’s LinkedinDescriptStoryChiefHello Woofy LaterCartloopPageFly
2020-08-0600 minThe Growth Theory - Grow your ecommerce or DTC brand.How To Build an 8-Figure Brand in 8 MonthsToday’s actionable podcast brings topics like:The best way to launch a DTC brand todayCreating scroll-stopping Instagram contentThe advantages of a building a complex supply chainBuilding a DTC brand vs. dropshippingPlanning an exit strategy for your brandThis is a must-listen for those who want to build or scale a fast-growing brand today.LinksNeonBeachMidnightCityMatthew Kelly InstagramUnfiltered PodcastCartloop
2020-07-3000 minThe Growth Theory - Grow your ecommerce or DTC brand.How to Build a Holistic Marketing Strategy For Your BrandToday’s actionable podcast brings topics like: One-to-many marketing vs one-to-one marketingThe risks and challenges of over-communicating as a brand and how to avoid itSelecting the marketing channels based on demographicsHow to use Direct Mail as part of your marketing strategyHow to ensure email, SMS and direct mail are working together to augment resultsBuilding the foundation for email & SMS marketing successHow to choose the right digital marketing agency for your brand.This is a must-listen for those who want to drive growth by not relying on a single channel —but by using a holistic approach.Lin...
2020-07-2100 minThe Growth Theory - Grow your ecommerce or DTC brand.Fable: The Art of Storytelling & Sourcing Products from Artisans Across The WorldIn this episode, our guest is Joe Parenteau, the Co-founder and CEO of Fable. Fable is a Direct-to-Consumer brand that makes it easy for people to set a beautiful table at home. Their artisan-crafted dinnerware, including ceramics and flatware, is not only Instagram like, but also ethically crafted and sustainably made. In this episode Andrei and Joe talk about finding and validating a business idea, storytelling to differentiate the brand, building a supply chain of artisans across the world and the role Techstars played in building and scaling Fable.Linkshttps://fablehome...
2020-06-3000 min