Shows
Design Your Business | Empowering Creative Women Business OwnersHow to Make Selling Non-Sleazy with Annie P. Ruggles: Fan Favorite Replay #1Have you ever felt like a sleazy salesperson? It’s the worst, right?In this episode, we’re talking about how to make sales non-sleazy with Annie P. Ruggles. This episode is an absolute must-listen, as Annie P. is sharing some priceless tips on how to prepare for, execute, and follow up on your sales calls. She’s teaching you the language she uses to have great sales conversations every single time. For over a decade, Annie P. has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help pe...
2024-07-2944 minDesign Your Business | Empowering Creative Women Business OwnersHow to Make Selling Non-Sleazy with Annie P. RugglesHave you ever felt like a sleazy salesperson? It’s the worst, right?In this episode, we’re talking about how to make sales non-sleazy with Annie P. Ruggles. This episode is an absolute must-listen, as Annie P. is sharing some priceless tips on how to prepare for, execute, and follow up on your sales calls. She’s teaching you the language she uses to have great sales conversations every single time. For over a decade, Annie P. has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly...
2023-07-1744 min
The Inclusive NetworkerRebranding with Joy with Annie P RugglesImagine growing up in a multi-generational household, with two entrepreneurial parents, and being queer yet straight-presenting. How would this shape your lens on life, business, and inclusivity? Join me as I dive into a lively conversation with Annie P Ruggles, the founder of the Non-Sleazy Sales Academy and Quirkworks Consulting, to explore her unique perspective and journey.Annie shares her awakening to her white privilege and how moving to Chicago opened her eyes to the different treatment her friends of color received. We then discuss the significance of rebranding, offering invaluable advice on how to approach it...
2023-06-2746 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Hype, Consistency & Seinfeld (feat. Jason Cercone)On your path to connection and service, what metrics really matter? Should you aim to go viral, or allow yourself to move slowly and deliberately? And what's more important in podcasting and content creation - quality or consistency?
This week, Annie P. is joined by the fabulous Jason Cercone, a brand strategist and podcasting expert. After years in the business, Jason knows a thing or two about hype, pattern recognition, content hacks, and when to push and when to rest. He shares all this and more before deep diving into what we can learn from Jerry, Elaine, George...
2022-08-0859 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinThe Business of Fandom: Live from FAN EXPO Chicago 2022Holy heck! It's the very first special episode of TLTQ - and it's a glorious nerdfest. Annie P. Ruggles recently brought her brand of entrepreneurial enthusiasm to the show floor at FAN EXPO Chicago and sat down with 14 phenomenal makers to discuss life at the intersection of art, business, pop culture, and sales. How did they find their own style in a sea of similarity? How has their own fandom inspired their work? How have they built community around shared passions? Let's find out.
What's inside:
0:00 Theme Song & Introduction
3:13 Alexandra Brodt Illustration (www.alexandrabrodt.com)
8:35...
2022-08-011h 17
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Healing, Hustle Culture & Kesha (feat. Jessica Butts)Is your definition of success truly your own or has it been cobbled together from other peoples' mandates and expectations? Are you more likely to succeed if you show up fully and frantically every day or if you slow down and act deliberately? And how can you bounce back after major life changes, both voluntary and unexpected?
This week, Annie P. is joined by the brave and bold Jessica Butts. Jessica is an expert in personality types, potential, and self-motivation. She recently relocated to Maui to focus on "healing her hustle," and empowering other burned-out women to do...
2022-07-2555 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Closers, Compassion & Attack on Titan (feat. Jason Marc Campbell)When you define selling, is your answer more synonymous with greed, manipulation, and regret or to love, empathy, and enthusiasm? You've been sold to horribly and unethically countless times - but have you ever had a sales hero? How can you serve your clients beautifully and step into abundance simultaneously?
This week, Annie P. Ruggles (founder of The Non-Sleazy Sales Academy) teams up with the soothing and profound Jason Marc Campbell (author of Selling With Love) to poke holes in the stigma of sales. Jason Marc sees selling as "a mission of curiosity" while Annie's definition is "problem-solving...
2022-07-1848 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Expertise, Unlearning & The OC (feat. Rachel Kurzyp)Do we expand our skills by learning or by doing? How do you identify what falls inside our expertise and where we have growth options? And - what if we're experts in something that we just don't love anymore? Entrepreneurship is a constant dance of learning and unlearning - all while declaring ourselves worthy of attention and trust. How can we show up ethically and enthusiastically?
This week, Annie P. is joined by ethical marketing expert Rachel Kurzyp. Rachel has a profound message for all small business owners - no one can "ethics" for you, and no one...
2022-07-111h 00
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Self-Promotion, Belonging & Pee-wee's Playhouse (feat. Deanna Seymour)In order to take ourselves seriously as business owners, do we need to be so dang serious? What are the key differences between savvy self-promotion and sleazy self-serving advertising? Is putting yourself out there emotionally safe? What the heck are the rules?
This week, Annie P. is joined by Graphic Design superstar and sassy marketing truth-teller, Deanna Seymour. Deanna is a master of helping people shine online through bold, bright, unapologetically fabulous design. She also shares some no-nonsense feedback for the coaching industry and similar "service-based" entrepreneurial circles. Then, Deanna and Annie dive headfirst into the wonder of...
2022-07-051h 00
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn LinkedIn, Audacity & Ruth Bader Ginsburg (feat. Clarene Mitchell)Is LinkedIn just a resume site for job-seekers? Heck no! In fact, your competitors are likely making a whole bunch of money over there! How? By leveraging its business-focus and ever-expanding list of competitive free features! LinkedIn is a thriving social ecosystem and it's hungry for your best and boldest content. How can we rise above the sleaze, SPAM, and stuffiness and really connect?
This week, Annie P. is joined by LinkedIn strategist, coach, and power-user, Clarene Mitchell. She delivers an almost 40-minute masterclass on how to show up on the platform for maximum success. Then, Clarene and...
2022-06-271h 02
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Feedback, Staying Power & The Simpsons (feat. Nick Loper)Is there anything more vulnerable (some would say terrifying) than asking for feedback, waiting for the responses, and then actually absorbing them? Why do small criticisms tend to outweigh earnest praise? And - what the heck should we be asking anyway?
This week, Annie P. is joined by one of the most recognized voices in small business podcasting, Nick Loper! Nick is a side hustle expert - with over 500 episodes of his podcast "The Side Hustle Show" to show for it. Nick shares his thoughts on validation, existing customers, surveys, and discovery before diving into the seemingly never-ending...
2022-06-2051 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Trauma, Best Practices & Rent (feat. Rachael Kay Albers)How are you navigating the weird, wild world of digital marketing? Where does your true essence end and your online persona begin? And - is an ethical reckoning coming for coaches, consultants, and other service providers?
This week, Annie P. is joined by comedian, whistleblower, and branding all-star, Rachael Kay Albers. Rachael is known for her keen observations, no-nonsense voice, and resilience AND she's been the go-to branding strategist for many of entrepreneurship's biggest, shiniest names. She brings a heaping helping of hilarious truth to this episode and reminds us to look for the best practices that are...
2022-06-1356 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Relationship Marketing, Visibility & Survivor (feat. Angie Trueblood)If you're here, you listen to podcasts (thanks!) but have you explored the highly strategic, life-affirming, and bond-galvanizing art of podcast guesting? In 2021, Annie P. was on dozens and dozens of podcasts and it dramatically changed her audience size, talking points, and overall marketing in tiny and huge ways. Now, all-star podcast connector, host, and agency owner Angie Trueblood is here to break the processes of pitching and preparation down into digestible, exciting chunks.
Then, Angie introduces the concept of "vetting for energy" - the perfect way to make sure each of your interviews amplifies the right kind...
2022-06-0659 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Productivity, Reliability & Moneyball (feat. Kris Ward)Do you equate success with stress? Do you believe you'll find your "Tipping Point" faster if you live on the edge of burnout? Or, would you simply love more time to freaking relax? This episode is for you.
This week, Annie P. sits down with acclaimed podcaster, strategist, and speaker Kris Ward. Kris believes your business should feed your lifestyle, not eat your life. She has a boatload of great information to share about prioritization, distractions, and infrastructure (no hacks though!). Then, Kris unpacks the strategic gems tucked inside one of her favorite movies, Moneyball. How can Brad...
2022-05-3147 min
ROCK-IT FUELSelling When You Hate To Be "Salesy" with Annie P. RugglesWelcoming back Annie Ruggles!In this quick teaser episode Host: Wanda Toro Turini, Founder of Rock-it Fuel, Inventor of Ketchwords.com chats with Annie Ruggles, Founder of The Non-Sleazy Sales Academy.Annie Ruggles is on a mission to guide hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.Don't miss our guest's FREE audience gift...Text EASY to 411321 to receive Ditch Your Sales Baggage and other amazing resources designed to help empathic and introverted service providers fall in love with the art of asking...
2022-05-2715 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Legitimacy, Tenacity & The Wizard of Oz (feat. Kim Hayden)How are you showing up in your business - as an expert, as an advocate, as a supernova? Or are you playing it safe? Putting yourself out there day-after-day is freaking HARD - it requires so much of us: courage, confidence, grit, faith. But we can so easily undermine all these traits with spray-and-pray marketing efforts and misplaced humility. What would change if you fully owned your expertise and took up more space?
This week, Annie P. sits down with powerhouse and native Kansan, Kim Hayden. Dorothy Gale's adventure down the Yellow Brick Road is a lifelong love...
2022-05-2354 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Creativity, Discipline & The Home Edit (feat. Molly Beran)Do you rebel against structure - or do you crave it? Does the idea of managing others or being managed make you feel supported or smothered? And how can you find the freedom and flow to bring true creativity into your business? The surprising answer - constrain yourself!
This week, Annie P. sits down with Project Management all-star, Molly Beran. Molly knows that a lean, well-oiled, and responsive system is actually the best foundation for creative work - as long as you're structuring with your nature and your needs in mind! Then, leaning into the old adage "tidy h...
2022-05-1647 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Shiny Objects, Trends & Westworld (feat. Mariana Padilla)Oh, Social Media - so vast, so distracting, so entirely overwhelming! As a small business owner, the temptation to show up on all platforms (and often!) is very real. What will actually move the needle in our business (and make us some dang money)?
This week, Annie P. sits down with social media maven and design-pro Mariana Padilla. Mariana offers up an absolute crash course in all things social media - from Twitter to TikTok - and has a few suggestions for Facebook founder, Mark Zuckerberg. (First off, get a haircut, dude.) It's a must-listen if you're bogged...
2022-05-0954 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Resonance, Experimentation & Ferris Bueller's Day Off (feat. Christy Cegelski)Are you craving an "Easy Button?" Have you invested time, energy, and cold-hard cash on someone else's methodologies, swipe files, or get-rich-quicker schemes only to wind up with copy or offerings that are lackluster? Shake off the shame - it's time to use your voice (yes, the one you already have, quirks and all!) to magnetize your audience to you.
This week, Annie P. sits down with conversion copywriting expert Christy Cegelski. Together, they touch on attention, manipulation, tone, and tenacity. How can we stand out as our true selves, but in a way that makes others feel...
2022-05-0246 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Emotion, Connection & Veronica Mars (feat. Stephanie Cleary)Promoting a business while a war rages and the pandemic drags on is a weird freaking sensation. Your body says "go back to bed and stay there" but your brand demands you get out there and "PERFORM, dammit!" How can we be conscious, concerned citizens of the world and responsible business owners at the same time? The official answer: feel your feels, y'all.
This week, Annie P. is joined by trauma coach, financial wizard, and dear friend Stephanie Cleary. It's a candid conversation that spans dealing with fear, disgust, burnout, doubt, stress, longing, and deep sadness, but with...
2022-04-2553 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn High-Ticket Selling, Integrity & The Lion King (feat. Isaac Ho)Are you operating in integrity with your price point? Moreover, are you working in harmony with your expertise? It's so easy to fall out of sync with our own teaching and methods from time to time. But, being a shoeless cobbler is risky in more ways than one - it can rob us of our credibility, legitimacy, sanity, and even health! How can we rise to the occasion of raising our rates, while remaining true and compassionate toward ourselves?
This week, Annie P. (notorious low-ticket evangelist) changes her mind about high-ticket selling with the help of sensational salesman...
2022-04-1855 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Accountability, Energy Management & The Lord of the Rings (feat. Steven Hyatt)Even the most mundane entrepreneurial workdays can feel like epic, near-impossible tests sometimes. We have so many details to keep track of, tasks to complete, shiny objects to avoid - and it seems like the bigger our hearts are, the shakier our boundaries become. How can we give ourselves the best chance of success?
In this week's tender and hilarious episode, Steven Hyatt, The Accountability Wizard, offers two key ingredients of lasting success: energy management and companionship! He dismantles the myth of multitasking, illuminates the philosophy of Flow and how to achieve more of it, and keeps Annie...
2022-04-111h 02
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Authenticity, Brand Identity & Inventing Anna (feat. Ari Krzyzek)Anna Delvey - branding or fraud? Case study or criminal case? Where does a compelling brand story end and a lie begin? And how can we - regardless of our background - build something bigger than ourselves, inspire others to join in our vision, and provide complex, emotion-rich, consistent experiences?
This week, Annie P. is joined by branding supernova Ari Krzyzek. Together, they unpack the critical components of a thriving online presence, the "which comes first - the message or the brand?" quandary, and how to seduce hearts and win minds without sacrificing your values. Then, Ari and...
2022-04-0557 min
ROCK-IT FUELSelling Stress you Out? Drop The Baggage with Annie P. RugglesIn this episode Host: Wanda Toro Turini, Founder of Rock-it Fuel, Inventor of Ketchwords.com chats with Annie Ruggles, Founder of The Non-Sleazy Sales Academy.Annie Ruggles is on a mission to guide hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations.Don't miss our guest's FREE audience gift...Text EASY to 411321 to receive Ditch Your Sales Baggage and other amazing resources designed to help empathic and introverted service providers fall in love with the art of asking (text EASY to +1-909-741-1321 via text...
2022-04-0431 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Professionalism, Psychographics & Moana (feat. Jenny Ambrose)How formal (and stuffy) does your business really need to be in order to be taken seriously? Are we still living in a "dress to impress" world, once we've left corporate confines? And - how can we lean into our own internal navigation in a world where everyone has an opinion (even if they've never run a business before)?
This week, Annie P. sits down with the poster-child for living out loud, Jenny Ambrose. Part scientist, part artist, all powerhouse, Jenny knows a thing or two about standing out in crowded markets, connecting with buyers on a deep...
2022-03-2853 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Brand Stories, Self-Talk & Curb Your Enthusiasm (feat. Dana Magnus)What title do you use for yourself? Is it shiny and official-sounding? And more importantly - do you own that title with action? You may show up as a CEO in front of other people, but do you treat yourself like one? Do you honor yourself, reward yourself, and challenge yourself appropriately or are you waiting until after the next milestone?
This week, Annie P. sits down with supernova strategist and photographer, Dana Magnus. This episode is absolutely not about faking it till you make it - it's about creating the habits and attitudes of success NOW, regardless...
2022-03-2146 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Fun, Fit & Blackwing Pencils (feat. Liz Scully)Is having fun truly an essential part of self-employment? How can we make people feel safe, seen, and supported and profit from those efforts? And what can we learn about seizing opportunities from the makers of the most beloved pencil of all time?
This week, Annie P. sits down with the zany and brilliant Liz Scully. A veteran movie-maker, polymath, and mastermind queen, Liz knows a thing or two about creating unforgettable brands and experiences. Then, she shares the fascinating story of Blackwing pencils - a product so cherished famous writers and animators are buried clutching theirs...
2022-03-1452 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Traction, Patience & Ted Lasso (feat. Sara Dean)Entrepreneurship is often freaking exhausting - sometimes it takes all our energy just to stay standing. How can we manage our energy, hope, and expectations when facing so much fear, uncertainty, risk, and challenge? And how can we cultivate an attitude of patience amid all the shiny promises of immediate gratification and subsequent let-downs?
This week, Annie P. sits down with Sara Dean, the fearless and fabulous matriarch of The Shameless Mom Academy. Sara has amassed tons of knowledge in her own entrepreneurial journey and eagerly shares the secrets of traction, imperfect action, and honoring the complexity of...
2022-03-0746 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Structure, Self-Compassion & David Guetta (feat. Fabienne Fredrickson)Are you overworking, underperforming, or just toiling away at the wrong stuff? How do you know what activities to prioritize? Moreover, how do you shake the nagging feeling that you're sabotaging your own success? How can you own and monetize your unique brilliance - even on your most exhausting day?
This week, Annie P. sits down with Fabienne Fredrickson, who is nothing short of marvelous and brilliant. Fabienne issues a challenge - to structure for (not against!) our nature. What might change for you if you lean into the parts of your business that impact people the most...
2022-02-2856 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Rejection, Indecision & Jerry Maguire (feat. Andrea Waltz)Criticism, rejection, embarrassment, risk, failure. As entrepreneurs, we face these unfortunate little demons every day. What would change for us if we learned to chase rejection, or at very least to welcome it? How can we detach from the pain, brush ourselves off, and face our fears day after day?
This week, Annie P. sits down with the wildly brave Andrea Waltz. Andrea explains that "yes is the destination, but no is how we get there." Her strategy? Go for no! This jam-packed episode is filled with tips on how to work with and grow from your failed...
2022-02-2157 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Influence, Ethics & Buffy the Vampire Slayer (feat. Johnny Ball)Where does persuasion stop and manipulation begin? How can your community prosper without turning into a cult-like monster? And does your content have to be laugh-out-loud entertaining? We'll answer these questions and more in this jam-packed episode. (One could even say it slays.)
This week, Annie P. sits down with the brilliant and ever-charming Johnny Ball. Johnny is a persuasion expert, speaking coach, and the host of Speaking Influence. He also firmly believes Buffy the Vampire Slayer is the best show in the history of TV. Together, they unpack that bold claim, clarify the steps to persuade and...
2022-02-1450 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Procrastination, Connection & BTS (feat. Nicole Tremaglio)"That's a Monday problem." Are you procrastinating and calling it prioritization? (No judgment, we all mentally check out sometimes. Otherwise, our brains would implode.) But, how many of our habits are actually counter-productive? Where are we wasting our intentionality?
This week, Annie P. is joined by Nicole Tremaglio, who is basically the human version of this podcast. A branding expert and pop culture encyclopedia, Nicole shares why "not selling is not an option" and how to bring your style of connection and enthusiasm to everything you do. Then, Nicole and Annie gush about their mutual obsession, international phenomenon...
2022-02-0753 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Intentionality, Instinct & Rogue Agents (feat. Andrea Freeman)We may be human beings and not human doings - but it's hard to remember that when you're a small business owner with a ravenous to-do list. How can we get it all done without sacrificing ourselves? Can we shine brighter by doing less? And where does delegation come into play here?
This week, Annie P. has a fabulous conversation with celebrity event planner turned consultant Andrea Freeman. Together they unpack living life as "client zero," the intoxicating pull of external validation, how to reduce second-guessing, and more before diving into the high-stakes antics of rogue agents like...
2022-01-3145 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Aggression, Inspiration & The Real Housewives (feat. Amanda Abella)Oh, entrepreneurship! So glossy! So masculine! So freaking dramatic (before you have healthy boundaries and fabulous income)! What's a heart-centered business owner to do? What are the secrets not only of growth, but of staying power?
This week is a riotous blast as Annie P. sits down with her long-lost pal, award-winning content creator, and renowned business coach Amanda Abella. Together, they reminisce about living life as "high-performing freaks," overcoming under-earning, bridging masculine and feminine sales styles, and more - before diving into the chaos/alleged crimes of The Real Housewives. If you're looking for entrepreneurial real talk...
2022-01-2556 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Reels, Newsletters & Charmed (feat. Elizabeth Ruth)Do I really have to make reels - and if so, do they have to be so performative and goofy? How frequently do I really need to reach out to my mailing list - and how often am I allowed to be "salesy" before they unsubscribe? With every social media and marketing platform imaginable, how do we know what strategies are right for us?
This week, Annie P. hurls these questions and many more at marketing super-genius, Elizabeth Ruth. Elizabeth shares tip after golden tip for putting yourself out there with passion and purpose before unpacking the magical "...
2022-01-1750 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Persuasion, Sales & What About Bob? (feat. Jason Cutter)A doctor doesn't normally thank you passionately and profusely for letting them treat your aches and pains. They know you're there to solve a problem: they advise you or perform a procudure, you pay them, 'nuff said. But, as a small business owner, it's hard to find the right balance of gratitude and self-assurance. If selling really is serving - shouldn't they be thanking you?
This week, Annie P. is joined persuasion specialist, sales success architect, former marine biologist, and all-around brilliant human, Jason Cutter. Together, they have a candid convo about why your sleazy competitors succeed, how...
2022-01-1047 min
Shock Your PotentialListen & Prescribe - Annie P Ruggles“You are one ask away from greatness.” Annie P Ruggles
When done right, selling can propel your business to register exponential productivity and growth. It all starts with the honest desire to solve your clients’ problems and as our guest today, Annie Ruggles says, you have to be present and listen to the customer before prescribing a solution, and learning to ask customers to take action.
For over a decade, Annie P. Ruggles has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleaze balls as inspiration to help people find better ways to grow the...
2022-01-1041 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Boundaries, Burnout & So I Married an Axe Murderer (feat. Amber Hawley)It's a whole new year - are you feeling the crushing weight of expectations already? Maybe you promised yourself you'd somehow be shinier or more prepared for this year? Screw that! This week, Amber Hawley is here to remind us that one of the most effective, efficient, and powerful things we can do is REST.
Amber is a seasoned therapist, coach, and laugh-riot with years of experience working with easily distracted, too hard on themselves, ever-yearning business owners. She sits down with Annie P. to talk about the importance of doing pleasurable things - and doing nothing...
2022-01-0357 min
The Expert Authority Coach PodcastHow To Make Selling Easy Without Being Sleazy With Annie P. RugglesAnnie Passanisi Ruggles is the Founder and Dean of The Non Sleazy Sales Academy
For over a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small business.
And she is damn funny.
No, seriously.
She's the kind of mid western tornado that you want as your ride and die BFF.
In this episode of OUT OF THE BOX WITH CHRISTINE we sit down and have a hilari...
2021-12-3144 min
ADHD-ishEthical Sales Strategies: Boosting Revenue Without the SleazeI am excited to introduce you to today’s guest on The Driven Woman; fellow podcaster, non-sleazy sales consultant, and all-around genius-for-brains, my biz buddy, Annie P Ruggles. We met online, hit it off automagically because of our mutual interest in the intersection of feminism, mental health, and entrepreneurship. Annie is a magician in helping female entrepreneurs, coaches, consultants, and service business owners be more successful on their own terms by teaching them how to sell with integrity. If you have ever struggled to ask for the business, ask for the money, or raise your prices, you are de...
2021-12-281h 03
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Competition, Risk & The Santa Clause (feat. Shauna Armitage)Ho ho ho - it's a TLTQ Holiday extravaganza and we're digging deep into that heartwarming concept known as professional jealousy. Wait, what? Yep! And for extra fun and cheeriness, we discuss the holiday classic where Santa dies in the first 5 minutes.
This week, Annie P. is joined by Startup Renegade, serial entrepreneur, military spouse, and super-mom, Shauna Armitage. Together they talk about the importance of monitoring and responding to your customer retention over time, the misconceptions of revenue vs. profit, and dispel some "Millionaire in a Minute" myths. Then, Shauna shares inspiration from Tim Allen's "The Santa...
2021-12-2043 min
Coaches on a Mission74. Are You Sales Avoidant?I’m sure most of us can agree that as much as we love coaching, selling can often feel like a necessary evil. And because we don’t love selling, we don’t practice and therefore, we don’t ever get better at selling.
But what if you could transform your sales avoidance into a passion for selling?
Sounds like a big leap, doesn’t it?
My guest today is Annie P Ruggles who says she was the single most sales avoidant coach for years - even though she was a marketing consultant.
Annie watched too many heart-centered businesses struggle to sell. E...
2021-12-1954 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Courses, New Customers & Star Trek: Voyager (feat. Melody Johnson)An online course has limitless possibilities. Where should you start? What should you promise? How many problems should you solve? And how the heck do you make sure your buyers actually use your product? If you've been debating gamification, automation, or other bells and whistles, this is the episode for you!
This week, Annie P. is joined by Melody Johnson, The Course Consultant. Melody is an expert in both course design and client retention and is eager to share her tips and tricks. Then, she takes Annie on a quick tour of the Star Trek extended universe, centering...
2021-12-1450 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Collaboration, Expectations & John Legend (feat. Pamela Slim)TLTQ celebrates our 1st birthday in this powerhouse interview with Pamela Slim, author of Escape from Cubicle Nation, Body of Work, and The Widest Net! As a small business owner, it's easy to think of yourself as a rock or an island (cue the Paul Simon), but you actually sit at the center of a complex, ever-growing ecosystem. How can the company we keep foster the company we're growing?
Plus - Annie P. picks Pam's magnificent brain about the misconceptions surrounding self-employment, taking the leap away from corporate life, and the dangers of getting sand in your laptop...
2021-12-0658 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Habits, Learning Curves & Peloton (feat. Dallas Travers)Habits - they surely don't feel very sexy. We got into self-employment for the freedom, right? But un-shiny necessities like routines, rituals, and consistent behaviors are the keys to your success, confidence, legacy, and more. How can we learn to embrace the intentional same-old-same-old?
This week, Annie P. sits down with the sensational Dallas Travers of The Hive and The Six-Figure Coach podcast. Dallas has a remarkable way of normalizing entrepreneurial struggles are setting expectations. Spoiler: as a small business owner, a big part of your job is failing - IN PUBLIC. How can we possibly navigate this...
2021-11-2946 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Clients, Connection & Mean Girls (feat. Breanna Gunn)By trying to speak to everyone, we actually speak to no one. Kinda like high school, huh? When we tried to fit in with everybody, we wound up sitting alone. This week Annie P. is joined by copywriting and funnel genius, Breanna Gunn. Although they absolutely would have been besties in grade school, Brea and Annie swear by the power of being polarizing. How else can you expect your "just right" folks to find you?
Packed with pop culture references (from Alice in Wonderland to Carol Channing to Moana to Wicked and beyond), Brea and Annie explore how...
2021-11-2349 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Podcasting, Small Wins & Back to the Future (feat. Michelle Abraham)Let's face it - leaning into your uniqueness can be hard, especially when you aren't sure what exactly is so unique about you, or who out there is looking for your particular brand of special sauce. How can we best explore our own voice, message, and style? Podcasting, duh!
This week, Annie P. is joined by podcast and platform expert, Michelle Abraham. Together, they talk about the deep value of small wins, the power of interviews, and how to monetize your platform before diving into the adventures of Marty McFly and Doc Brown.
*Parentpreneur advisory: this...
2021-11-0844 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Simplicity, Unsubscribes & *NSYNC (feat. Liz Wilcox)Do you lie awake and drive yourself crazy wondering what to do about your email list? Whether you pelt your audience with too much information, forget to message them at all, or are completely baffled by your open rates - this episode is for you.
This week, Annie P. sits down with Liz Wilcox - email queen, low-ticket product success story, and walking 90s encyclopedia. Together, they look into how easy it is to over-complicate your whole business (let alone your email campaigns), how to stay top of mind, and what inspiration all of us can draw from...
2021-11-0155 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Shame, Magnetism & The Rocky Horror Picture Show (feat. Michelle Clarke)What role does intuition play in your business? Whether you believe that your inner voice comes from God or from your lived experience, there are certain problems you just have to feel your way through. You may not identify as "Woo-Woo" - but are you willing to listen to the call of your own truth?
This week, Annie P. sits down with Michelle Clarke - coach, unicorn, multimillionaire, and author of "Woo Woo for Women in Business." Together they talk about the pivotal roles that shame, shadow-work, and fear play in everyday entrepreneurship before diving into their mutual...
2021-10-2538 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Publicity, Reciprocity & Glee (feat. Jill Lublin)If you are timid about putting yourself out there, this is a must-listen! So many small business owners crave and fear publicity simultaneously. Does getting some well-deserved attention have to be so overwhelming? Heck no!
This week, Annie P. sits down with Jill Lublin - international speaker, author, and all-around lovely person. Jill first provides comfort for the hiccups and hesitations surrounding PR and media. Then, she serves up some truly fabulous cross-promo ideas before sharing her love of the high school dramedy phenomenon, Glee.
*Parentpreneur advisory: this episode contains colorful language.
Connect with Jill...
2021-10-2031 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Storytelling, Problem-Solving & Star Wars (feat. Seth Erickson)There are approximately 9 billion things to consider when you put your message out into the world. What the heck should you say? Which words should you use? Which persona should you play? Does everything have to be so dang dramatic/traumatic? What if folks don't like what you have to say?
This week, Annie P. is joined by storytelling expert Seth Erickson. In this jam-packed episode, they discuss why so many marketing campaigns and memoirs miss the mark, the critical importance of emotion, and the role we play as mentors. Are you an Obi-Wan, a Yoda, or a...
2021-10-1143 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Impact, Inclusion & Pitch Perfect (feat. Melissa Marcelissen)If you want to have a thriving small business (not to mention be a good human) in 2021, things like "diversity" and "equity" can't just be buzzwords. They must be chosen, advocated for, and practiced daily. But, how can we go beyond lip service and bring our values into our company culture - even if we aren't hiring and our company culture is just our own attitude?
This week, Annie P. is joined by Melissa Marcelissen, a Equity, Diversity & Inclusion Strategist, specializing in Inclusive Leadership Development. She shares about how to make our tiny empires more inclusive and benevolent...
2021-10-0542 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Starting, Strategizing & Breaking Bad (feat. Coach Jennie)What's more important - the plan or the action? When is a rock-solid strategy essential and when is it just a distraction? And how can we rise up against the constant looming threats of perfectionism, procrastination, and doubt?
This week, Annie P. is joined by her longtime coach, collaborator & champion, Coach Jennie. She specializes in helping impatiently ambitious people figure out how to stop squandering their potential so they can get on with the business of changing the world. Together, they define critical terms like "Infocrack" and "Hilda fits" before diving into the entrepreneurial efforts of Walter White...
2021-09-2741 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Kindness, Differentiation & Revenge of the Nerds (feat. Mike Michalowicz)Is your business kind enough? Is your marketing loud and bold enough? According to superstar author and business giant Mike Michalowicz, these two questions likely have the same answer. It's phenomenally easy to fall into the trap of dimming your light, hiding from your prospects, or going along with the herd. How can a heart-centered business truly stand out - and profit! - in authentic, proud, valuable ways?
This week, Annie P. has the great pleasure of interviewing one of her heroes. Mike Michalowicz is a force in the entrepreneurial world and author of some of the best...
2021-09-2051 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Motivation, Imperfection & Friends (feat. Liz Theresa)How do you view yourself within your business? Are you a small business owner, a founder, a CEO? And how do you claim your business? Is it your purpose, your vision, your livelihood, or just your job? The terms may not vary all that much on paper but they certainly feel different. So often, we downplay our efforts (and our place in our industries) until things are absolutely perfect. But - that perfection is a glossy myth. How can we compete in a filtered world as our real selves?
This week, Annie P. is joined by the fabulous...
2021-09-1346 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Showmanship, Moxie & Enter The Dragon (feat. Jonathan Pritchard)What makes your business truly magical? How can you grab and keep the rapt attention of your prospects? And is it manipulative to do so? This week, Annie P. is joined by mentalist, speaker, and "the greatest thought-leader of all time," Jonathan Pritchard. Jonathan explains why people so seldom own their excellence - even while in active pursuit of it - and cautions us about the damage done by confusion before diving into lessons learned from the martial arts classic, Enter The Dragon.
*Parentpreneur advisory: this episode contains colorful language.
Connect with Jonathan through his website, business...
2021-08-3048 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Connection, Curiosity & Murder She Wrote (feat. Nikki Nash)Is "Relationship Marketing" a quantity or quality game? What's more important - leaving a lasting 1st impression or keeping in touch? And how can we stand out in crowded markets - even if we're introverts, camera-shy, or behind-the-scenes-types?
This week, Annie P. is joined by her dear friend Nikki Nash, author of Market Your Genius (available 8/24 all over the dang place), podcast host, and brilliant marketer. Nikki has a knack for uncovering the best and most unique aspects of brains and brands and gives her tips on how to explode a business that is 100% Obviously You. Then, she...
2021-08-2351 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Goal-Setting, Theme Songs & Ally McBeal (feat. Debra Eckerling)What are your goals for the rest of 2021? What wins would you love to usher in by New Year's Eve? How have your goals shifted thanks to everything we've collectively been through in the last 18 months?
This week, Annie P. is joined by the fabulous Debra Eckerling, award-winning author of "Your Goal Guide." Debra walks Annie through The DEB Method - her strategy for identifying meaningful goals, clearing away the junk that stands in your way, and bringing them into being. Far from your average "goal-person," Debra drops gem after gem in this episode before taking a song-filled d...
2021-08-1753 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Meaningfulness, Self-Love & The Good Place (feat. Chantelle Andercastle)What the heck does intentionality actually look like? How do you know if you're showing up in a way that fulfills all the labels you've put on yourself? And how can we cut through the noise and connect with our clients, colleagues, and prospects in a way that fosters truth, connection, and joy?
This week, Annie P. is rendered speechless by bold, warm, and brilliant Chantelle Andercastle. A business strategist and web designer, Chantelle shares her vast knowledge about how to decide what is truly important, how to go beyond "intention," and how you must treat your #1 business...
2021-08-0945 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Selling, Serving & Cher (feat. Katrina Summers)Tell most small business owners you work in sales and they look at you like you have three heads - and that stigma extends to the very act of selling in heart-centered small businesses. We don't want to cheapen our clients' experience or put a price on our gifts - so we market and market and market forever until we ultimately burnout or die.
This week, Annie P. Ruggles is joined by the fabulous Katrina Summers. Although they serve different clients in wildly different sales environments, their hearts align perfectly in the truth that selling is truly a...
2021-07-2646 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Resistance, Self-Expression & The Big Lebowski (feat. Evan LaRuffa)It's been said that entrepreneurs are people that do hard things on purpose. (Yay?) Although it has never been easier to express yourself on a worldwide stage and to profit from your platform - it's still a day-to-day challenge. What lessons are hiding within our own resistance? What tasks or goals are we clinging onto that are simply out of our element?
This week, Annie P. is joined by artist, curator, advocate, and fearless non-profit leader, Evan LaRuffa. Between his thriving arts organization, IPaintMyMind, and his art career, Evan is a wealth of knowledge on what it takes...
2021-07-1947 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Copywriting, Listening & It's Always Sunny... (feat. K. Layne Crawford)Buzzword, Buzzword, Word Salad, Credentials. Is this the recipe for compelling copy? HECK NO. We are living in the most connected era ever - which means that your voice can easily reach more people than ever before. But, what should you say and how should you say it? How can you rise above the noise?
This week, Annie P. is joined by super-genius and neverending well of 90s pop culture knowledge, K. Layne Crawford. Layne's copywriting experience spans from legal to adult entertainment to whiskey to software and beyond, so their knowledge of tone, style, and messaging is...
2021-07-1246 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Customers, Compatibility & The 5 Love Languages (feat. Anika Repole Wilson)"I love my clients!" Hopefully, all small business owners have said this from time to time. But, love is a verb. What does it mean to actually show up for your ideal clients in a loving but still professional way? Are you showering them with gifts of your time, praise, or attention only for your gestures to fall flat? You may not be speaking your clients' love languages correctly!
This week, Annie P. is joined by fabulous Strategy Maverick Anika Repole Wilson. Anika has completely re-interpreted Gary Chapman's 1992 classic, The 5 Love Languages, just for client-devoted, service-obsessed small business...
2021-07-0648 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Showing Up, Showing Off & RuPaul's Drag Race (feat. Amanda Wagner)Do big dreams require even bigger egos? How much "look at me! look at me!" energy is actually required when you're building a name for yourself? And, what are the differences between showing up, showing off, and just being a big, braggy showboat?
This week, Annie P. is joined by the powerhouse known as The Amanda Wagner. Amanda is on a mission to be "at the scale of Oprah" and commands a wealth of knowledge on ambition, drive, and getting sh*t done. Dubbed "The Michelle Visage of Entrepreneurship" (by Annie), Amanda is also a die-hard Drag Racer...
2021-06-2856 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Bravery, Resilience & Bridgerton (feat. Heather Vickery)Who is in charge of your small business? For most of our listeners, the answer is YOU - and yet, you're likely stuck playing by someone else's rules. Why? How can you forge ahead in your life and calling with bravery, passion, grit, tenacity, resilience, and pride? What will change for you when you allow yourself to reinvent and reinvest in our #1 asset - YOU?!
This week, Annie P. is joined by the phenomenal Heather Vickery. Heather is an expert in all things BRAVE - including boundaries that keep small biz owners safe and in their zone of...
2021-06-2149 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Joy, Haters & Uncle Buck (feat. Laura Khalil)Do your clients bring joy into your life - not in the form of the money they give you, but in terms of their presence in your life? Contrary to popular belief, entrepreneurship is a JOB and a freaking hard one. But, surrounding yourself with people that fill you up with laughter, support, or comfort? It can mean the difference between self-employment that feels like a slog and an empire that feeds your soul.
This week, Annie P. is joined by one of her very favorite humans, Laura Khalil. Laura is an expert on the sweet spot where...
2021-06-1457 min
Passion Breakthrough with Dianne SheltonEP17 Passion Breakthrough Podcast with special guest Annie P. RugglesOn this episode of Passion Breakthrough podcast, Dianne is joined by Annie P. Ruggles.
For almost a decade, Annie P. has harnessed her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As the founder of Annie P. Ruggles and The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions & conversations.
From finding balance to have a sustainable business to the struggles we face as entrepreneurs, we take you Behind the...
2021-06-1234 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Challenges, Self-Talk & Batman Begins (feat. Paul Ross)Words matter. Doesn't that feel like the understatement of the year? And yet, when it comes to how we talk to our prospects, our clients, and OURSELVES the language we use so often gets away from us. How can we truly persuade others and motivate ourselves with so much noise in the world?
This week, Annie P. is joined by Paul Ross, speaker, author, hypnotist, and more! Paul is a world-recognized persuasion master who brings to the table a variety of cutting-edge skills and decades of experience. You will fall in love with his no-nonsense style. Then, they...
2021-06-0939 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Instincts, Advice & Coming to America (feat. Keshia Butler-Thomas)To be a small business owner is to be bombarded with constant advice: well-intentioned on-looker feedback, super expensive pay-by-the-hour expertise, emails from opinionated internet strangers, you know how it goes. What might change for us if we honored our instincts and went with our guts?
This week, Annie P. is joined by Keshia Butler-Thomas aka Life Coach Kesh. Keshia is an expert in standing out online - without succumbing to dumb stunts, one-size-fits-all strategies, or pretending to be someone else. Then, they take a deep dive into a lasting mutual love - for the never-to-be-topped-original Coming to America...
2021-06-0151 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Selfishness, Boundaries & Malcolm & Marie (feat. Naketa Ren Thigpen)How much priority should we put on ourselves as small business owners? If we are the face, the voice, and the visionary of our brands - so why is it so hard to treat ourselves right? Does having clear boundaries and enforcing them make you narcissistic?
Today, Annie P. is joined by Naketa Ren Thigpen who is recognized as the #1 Balance & Relationship Advisor in the World. Naketa has a fresh, empowering take on what it means to be selfish (she wrote the book on it!) in order to achieve what she calls WHOLE SUCCESS. Then, Annie and Naketa...
2021-05-2445 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Prioritization, Balance & The [Former] Royal Family (feat. Holly Marie Haynes)What's the best way to build a business without burnout? What if you can only dedicate a third of your time to your dream? How do you know if you're doing enough of the right things - and what is just noise? And what does any of it have to do with cake?
Today, Annie P. is joined by Holly Marie Haynes, side hustle expert, lifetime Royal Family enthusiast, and creator of The CAKE method. Holly's system is astoundingly simple yet undeniably powerful. Plus, Annie and Holly take a moment to draw inspiration from Queen Elizabeth's long reign...
2021-05-1738 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Self-Awareness, Human Design & The Greatest Showman (feat. Randi Lee)You know your market, your value proposition, and even your competitors' playbook - but how well do you know yourself? This week, TLTQ takes a walk on the woo-side of success with the marvelous and magnetic Randi Lee.
Human Design is like if Astrology, Quantum Physics, and the Enneagram had a baby and that baby amazingly knew everything about you. Even hardened skeptics will agree that it provides a powerful Owners Manual for your brain. What secrets might Human Design have in store for/about YOU and what the heck does any of it have to do with...
2021-05-1041 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Interviews, Visibility & Dateline (feat. Margy Feldhuhn)What comes first - a polished, magnetic message or the perfect platform? What really matters when it comes to visibility - is it truly all about your eyeliner or backdrop? How can a camera-shy business owner make a lasting impact?
This week, Annie P. is joined by the brilliant Margy Feldhuhn, CEO of Interview Connections and true crime enthusiast. This episode is jam-packed with gems about storytelling, style, and finding your own spotlight. Plus, Margy shares tips on how to prepare for your brightest (and darkest) moments.
*Parentpreneur advisory: this episode contains colorful language.
Connect...
2021-05-0341 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Confidence, Relatability & Lizzo (feat. Dre Valenzuela)How much of you is too much? We hear about authenticity, transparency, and uniqueness all the dang time. But, what does it really feel like to show up as 100% you? Is resilience a prerequisite or is it earned? And, how do we get past the fear of being judged?
This week's guest, Dre Valenzuela (aka The Cussing Coach) is no stranger to showing up bravely and boldly. From her language to her no-nonsense coaching style, Dre has crafted a brand all her own and made it profitable in under a year- during a pandemic! She and Annie P...
2021-04-2645 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Wellbeing, Profit & Grace and Frankie (feat. Sandra Francisco)Are you growing your business with your wellbeing in mind? Are you showing up with your profit in mind? According to this week's guest, the "secret sauce" of fulfillment is mastering both simultaneously. Easier said than done? Not when you bring intentionality and real data to your day-to-day operations.
Sandra Francisco has helped hundreds of small businesses launch, stand out, and scale. In this episode, she has a beautiful way of making everything from accounting to systems sound soothing and empowering. Then, in our pop culture segment, she proves that she's definitely the Grace to Annie P.'s...
2021-04-1953 min
Total Fit Boss Chick - Entrepreneurship, Mindset, and LifestyleNon-Sleazy Sales Strategies for EntrepreneursTopics We Explored about Non-Sleazy Sales Strategies for Entrepreneurs Difference between sleazy and not so sleazy sales. What to include on your About page versus Sales PageMistakes we make as (digital) entrepreneurs that don’t end up leading to sales. Maintaining relationships over cold calling. What you should include and leave out on your Sales Page. How to make follow-ups without being annoying. How Can I Make the Most Out of My Sales Page?Our sales page is the most important aspect of our digital platform. It is the last push for our customer to truly com...
2021-04-1543 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Leaning Out, Saying No & Bret Michaels (feat. Crista Grasso)What keeps your fans returning, year after year? What stays in their hearts and grows with them? And - what is just noise? For most small businesses knowing what to ditch, what to delay, and what to double down on is a constant battle. What should we do when we simply cannot do it all?
In this week's episode, Annie P. is joined by Crista Grasso, serial entrepreneur with a heart of gold. Crista is an expert in whittling your business down to what truly matters - and what truly matters to her is Bret Michaels.
...
2021-04-1244 min
Crush the Rush™: The Life-First CEO Podcast105 - Removing the Sleaze from Selling with Annie RugglesWhat's in this episode:- Misconceptions of what selling is and what it isn’t.- Non-sleazy selling vs. sleazy selling.- The strengths common in people who are “allergic to sales”.About Annie: For almost a decade, Annie P. Ruggles has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As The Founder of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her podc...
2021-04-0638 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Lawyers, Risks & The Ferengi (feat. Noel Bagwell)Which profession has a worse reputation - salespeople or lawyers? In this episode, Annie P. (of The Non-Sleazy Sales Academy) sits down with Noel Bagwell, Esq., arguably the most ethical lawyer of all time.
Noel presents his fresh (and affordable!) approach to small business legal needs, debunks common attorney myths, and convinces Annie to read an Economics book and finally start Star Trek: Deep Space Nine. So - clearly, it's not to be missed.
*Parentpreneur advisory: this episode contains colorful language
Connect with Noel through his website and LinkedIn.
Please be sure to...
2021-04-0550 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Boldness, Speaking Up & Lady Gaga (feat. Suz Chadwick)How are you showing up in your business? How about online? Is your brand a true representation of your brilliance? Are you amplifying the best parts of your message with confidence and charm? If not, why not?
This week, Annie is joined by international branding expert and speaking coach, Suz Chadwick. Both 2nd-generation professional speakers, they share their secrets for standing out in noisy, crowded markets before tying it all to the phenomenon known as Lady Gaga.
*Parentpreneur advisory: this episode contains colorful language
Connect with Suz through her website and Instagram.
Please be s...
2021-03-2935 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Community, Conversation & Cobra Kai (feat. Ryan Alford)"Real wants to do business with real." We've all been told a million times that authenticity and transparency are essential, right? But - why does it actually matter?
This week, big-time marketer and multi-business-owner Ryan Alford breaks it all down and reminds us that building community and customer relationships is more important now than ever before. How can we plan ahead for when the world returns to "normal?" And - most importantly - what would Mr. Miyagi do?
*Parentpreneur advisory: this episode contains colorful language
Connect with Ryan through his website, Instagram, and LinkedIn.
...
2021-03-2244 min
Communications Czar PodcastNot Knowing How to Sell Can Kill Your Business: Annie P. Ruggles Can Save You From YourselfWow! Annie is a font of sales avoidance wisdom and actionable information. If you haven't already done so, enjoy the Medium article I wrote distilling down some of the many nuggets of wisdom Annie shared in this episode: Not Knowing How to Sell Can Kill Your Business: Annie P. Ruggles Can Save You From Yourself No surprise here, Annie's website is a wonderland of shiny things, you will want to check it out at: www.anniepruggles.com You can find links to her podcast and all the things Annie is up to on...
2021-03-1646 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Authority, Delegation & Jeopardy (feat. Terry McDougall)How are you investing your time and energy as a small business owner? Are you spending the majority of your workday in your zone of genius? Or - like so many of us - are you determined to do damn-near-all of it yourself only to get mired in administrative muck?
This week, Annie P. Ruggles and Executive Coach Terry B. McDougall look at the solopreneur/freelancer and owner/employee dynamic. How do you know what to delegate? Is it insulting to assign certain tasks? And what does any of this have to do with the late great Alex...
2021-03-1542 min
The Sparkling Hippie Podcast44. Non-Sleazy Sales for Empaths with Annie P. RugglesDespite being the granddaughter of a literal used-car salesman, Annie P Ruggles has spent the last decade harnessing her Hulk-like disdain for hard-sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses. As Founder and Dean of The Non-Sleazy Sales Academy, she's guided hundreds of people toward making deeper connections, lasting impressions, and friendlier, more lucrative transactions and conversations. Her crowning achievement is her ability to help coaches, healers, and other helpers sell their services without feeling slimy, queasy, or untrue to their ethics.
Annie and Haley...
2021-03-1138 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Success, Identity & The Matrix (feat. Lauren Saunders)"Hustle is out, alignment is in." That's art-teacher-turned-entrepreneur Lauren Saunders' motto. How are you showing up in your business every day? How will the next, more evolved, more successful version of yourself respond differently? What stale behaviors are knocking you out of flow?
This week, Annie P. Ruggles and Lauren Saunders take a deep-dive into identity - exploring how our self-perception, action, and vision combine to create our outcomes - before tying it all into Neo's journey through The Matrix.
*Parentpreneur advisory: this episode contains colorful language
Connect with Lauren through her website and Instagram.
2021-03-0835 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Audio Branding, Archetypes & The Hero's Journey (feat. Dave Monk)Who do your prospects and clients need you to be? What approach, tone, or style will most attract them? And what if you remove the visual aspects from your brand - relying solely on your voice to make your mark?
This week, Annie is joined by the marvelous Dave Monk, out of Perth, Western Australia. Dave is a podcasting expert, marketing strategist, and avid reader who shares how following The Hero's Journey (and knowing the boundaries of your archetype) can dramatically change your narrative.
*Parentpreneur advisory: this episode contains colorful language
Connect with Dave by...
2021-03-0139 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Authorship, Encouragement & Doctor Who (feat. Alexandra Uth)Does the sight of red ink give you flashbacks to Grade School English? Many of us carry that typo-trauma with us into adulthood and our entrepreneurial endeavors. How can we publish our brilliance without our voice being tainted?
This week, Annie P. sits down with her favorite editor, Alexandra Uth (known for her Purple Pencils). Together, they'll explore best practices for bringing books and other written works into the world - and tie it all to the most famous Doctor(s) in all of Time and Space.
*Parentpreneur advisory: this episode contains colorful language
Connect...
2021-02-2240 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Intuition, Ambition & Frozen 2 (feat. Ciara Rubin)How can we keep ourselves - our egos, our ideas, our best and dearest character traits - safe in the increasingly connected, digital, demanding Small Business world? What role does intuition play in the ambitious pursuit of your Purpose?
This week, TLTQ takes a walk on the woo-side with Ciara Rubin - lightworker, spiritual teacher, and Disney superfan. We discuss all things energy and tenacity, and explore what it really feels like to go "Into the Unknown."
*Parentpreneur advisory: this episode contains colorful language
Connect with Ciara through YouTube Channel and Instagram.
Click here t...
2021-02-1545 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Branding, Reinvention & Cafe Tropical (feat. Chelsie Tamms) - Schittsfest 2 of 2What the heck is a brand anyway? How do you know yours is sending the right message out into the world? Too many small businesses struggle with finding the perfect fit - where cleverness, color, cohesion, and clarity combine.
This week, Annie P. returns to Schitt's Creek accompanied by lettering artist, entrepreneur, and brand designer Chelsie Tamms. Together, they deep dive into branding, re-branding, and working with a professional artist - and pick apart some beloved Schitt's Creek props and locales.
**Parentpreneur advisory: this episode contains colorful language
Connect with Chelsie through her website and...
2021-02-0838 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Writing, Self-Protection & Rose Apothecary (feat. Kelsey Hoff) - Schittsfest 1 of 2Small business owners can be so wildly sensitive about their writing. I certainly have been. We desperately want everything to come out exactly right every time - but don't trust our own skill. AND/OR the idea of letting someone else speak for you? Forget it! No way! How can we stop being so precious and start converting clients?
This week, seasoned copywriter Kelsey Hoff sits down with Annie P. to give writers a permission slip or two, demystify working with a professional, and explain why every David needs a Patrick.
*Spoiler alert: this episode contains...
2021-02-0137 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Misfits, Mentors & Dumbledore's Army (feat. Mel McSherry)Launching a business takes gumption and a dream. Sustaining that business? Well, that requires patience, tenacity, support, and a rock-solid plan. How can we take our profitability seriously without killing what's shiny?
On this raucous episode, Annie P. is joined by the utterly hilarious Mel McSherry, a coach, author, prioritization expert, and fellow Ravenclaw.
*Parentpreneur advisory: this episode loads of contains colorful language
Special note: As we mention in the episode, author JK Rowling's blatant transphobia is profoundly damaging. Unsure why? Please check out this breakdown from last month's Glamour Magazine and this open...
2021-01-2538 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Feminine Power, Permission & Megan Thee Stallion (feat. Rhonda "The Disruptor" Glynn)Business is about risk - yet so many entrepreneurs cling to what is comfortable. The entrepreneurial mindset requires a lot of unlearning - of rules, standards, and restrictions. How can we push past hesitation and into innovation?
This week, the utterly sensational Rhonda Glynn joins Annie to talk about her own path into entrepreneurship, to explore how femininity can fuel authenticity, and to draw parallels to unapologetic rap queen Megan Thee Stallion.
*Parentpreneur advisory: this episode contains colorful language
Connect with Rhonda through her website and LinkedIN.
Check out these fabulous Etsy finds for...
2021-01-1846 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn PR, Uniqueness & Collecting Vinyl (feat. Christa Chavez Martay)Your competitors are loud - how can you hope to be heard above their noise? The tried and true strategy of Public Relations may be your secret weapon as more media attention shifts to small ventures than ever before.
This week, agency-vet-turned-founder of A La Carte Media Consulting, Christa Chavez Martay and Annie P. explore the ins and outs of paid media and advertising and draw inspiration from their cherished record collections.
*Parentpreneur advisory: this episode contains colorful language
Connect with Christa through her website and Instagram.
Check out these fabulous Etsy finds for...
2021-01-1129 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Video Marketing, Fear & Green Lantern (feat. Nick Bonitatibus)Video marketing outperforms other methods time and time again - and yet, many small business owners remain camera shy. Why and at what cost?
This week, Annie P. sits down with digital marketer extraordinaire Nick Bonitatibus to talk about two opposing forces: the willpower to be more visible – and the fear that keeps us from hitting "record."
*Parentpreneur advisory: this episode contains colorful language
Check out his Nick's free/fabulous training, How To Effectively Generate Leads With Video
Connect with Nick through his website and Instagram.
Check out these fabulous Green Lantern-inspired Et...
2021-01-0430 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Money, Expectations & Gossip Girl (feat. Kate Grayson)Most small business owners I know would rather have a root canal than dig into their financial information. Why is money - even our own money - so intimidating?
This week, Kate Grayson, Money Coach and Founder of Beyond Money, joins Annie P. to take the sting out of facing your finances, and to explore how depictions of the middle class may skew our definitions of success.
*Parentpreneur advisory: this episode contains colorful language
Connect with Kate through her website and Instagram.
Check out these fabulous Gossip Girl-inspired Etsy finds, each made and sold...
2020-12-2837 min
Trust CastIs Marketing Manipulative? Heck Yeah it is! Selling the Right Way - Annie P. RugglesAre all salesmen sleazy? Is marketing unethical or manipulative? While many salespeople and marketers use bad tactics that destroy trust, it is possible to market and sell the right way. Don’t be Sleazy!Unfortunately, salespeople and marketers are known for being sleazy.Partially, this is caused by the media and their portrayal of sales. Media and art reflect reality though, and the sad truth is there are a lot of sleazy salespeople and marketers in the world. Breakdown buildup selling is no good. Business relationships are just that: a relationship. Treat them like one. Invest in the...
2020-12-2238 min
Too Legitimate to Quit: Growth Strategies with a Pop Culture SpinOn Persistence, Talent & Dave Matthews Band (feat. Bryce Conlan)There are approximately 9 billion pieces of content about starting a small business - but sustaining that business? Not so much. What does it take to find your footing in your market, and how can you stay put once you reach the top?
Strategic storyteller and Dave Matthews Band devotee, Bryce Conlan chats with Annie P. about the importance of tenacity, flexibility, and finding the right backup. Warning: This episode contains spoilers for "The Epic of Gilgamesh."
*Parentpreneur advisory: this episode contains colorful language
Connect with Bryce through LinkedIN and The Narrative Advantage website.
Check...
2020-12-2135 min