Shows
Behind the Curtain with Lauren ShippyActivating Referrals with Mike Gonzalez."When people understand, then they can finally move forward."
On the Strategy Game Podcast today we're diving into word of mouth strategy with Mike Gonzalez! As an experienced Marketing Strategist, Mike discusses the importance of removing the barriers and roadblocks that sit in front of businesses and prevent them from reaching their potential. When people understand what you're selling, what problem you're solving, or how to interact with you, not only do they move forward as your customer but they feed your world of mouth strategy.
Make sure to have a pen and paper handy...2021-04-2734 min
Founders Craft with Mike GonzalezRetain customers for life with a personalization strategy.Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy.
"Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life."2020-02-0618 min
Founders Craft with Mike Gonzalez400 million downloads! How to launch an app that resonates with your audience w/Bobby Gruenewald, founder of YouVersionHave an app idea? Ever dreamed of making a successful app? In this episode, we hear first-hand from Bobby Gruenewald, Pastor of Innovation at Life.Church and the founder of YouVersion. Learn how he navigated these questions in the early days of launching the bible on the Apple App Store. Today, with over 400 million + downloads, YouVersion is available in 60 languages and is one of the most downloaded apps in the world.2020-01-1643 min
Founders Craft with Mike Gonzalez3 Bizarre Questions that Lead to ClarityEvery business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead to clarity within your marketing.
Mike Kim is a business coach and marketing strategist who specializes in personal branding. He has worked with world-renown speakers, consultants, and authors including John Maxwell, Donald Miller, and Catalyst Leadership.2019-11-1234 min
Founders Craft with Mike GonzalezThe Power of an Endurance Mindset w/ Alex JuddWhat can running almost 20 marathons and 2 Ironmans teach us about ourselves and leadership? Alex Judd shares some timely insight on some of the personal development and leadership lessons training and participating in almost 20 marathons and 2 Ironmans have taught him.
Alex is the host of the Entreleadership podcast and is also a business coach for Entreleadership All Access.2019-10-1037 min
Founders Craft with Mike GonzalezWhat is Identity Based Strategy? w/ Lauren ShippyWith good user experience comes overwhelming ROI for your business. We talk about why you should use customer journeys in your business strategy to create the ultimate user experience, so you and your customers both win! By using identity based strategy you will not only create experiences that will wow your customers, but also create raving fans that want to tell their friends about your business. Every business should hear this.2019-09-1035 min
Founders Craft with Mike GonzalezHow to Simplify Your Inbox w/ Shawn LemonEver struggle to keep up with all of the emails that come into your inbox? In this episode, I sit down with Digital Organization expert, Shawn Lemon, to discuss ways you can achieve the inbox zero system through delegation.2019-06-2126 min
Founders Craft with Mike GonzalezDigital Minimalism: Is the tech in your business overwhelming? Listen to This!How to choose the right technology for your business.
Shawn Lemon, CEO of The Digital Organizer (http://thedigitalorganizer.com) shares practical tips on how to decide what apps are right for your business.2019-06-1418 min
Becoming a Trusted Voice#11: Digital Minimalism: Do you need a Digital Declutter?Do you feel like your phone has become a distraction? No need to feel ashamed, it happens to all of us. In this episode, I share 5 steps to digitally declutter your phone. Download the free step-by-step guide here: http://askmikegonzalez.com/digitaldeclutter/2019-06-0708 min
Founders Craft with Mike GonzalezDigital Minimalism: Do you need a Digital Declutter?Do you feel like your phone has become a distraction? No need to feel ashamed, it happens to all of us. In this episode, I share 5 steps to digitally declutter your phone.
Download the free step-by-step guide here: http://askmikegonzalez.com/digitaldeclutter/2019-06-0708 min
Founders Craft with Mike Gonzalez3 practices to position you as an expert.As any business owner would assume, providing more services is a good thing right? Not as much as you would think…2019-05-1808 min
Founders Craft with Mike GonzalezWhat You Believe Determines What You CreateMike Gonzalez talks about Artificial Intelligence (AI), Innovation and its connection to our ideologies.2019-03-2010 min
Founders Craft with Mike GonzalezThe Hidden Cost of HesitationWhy is it so hard for me to write an article about my experiences, subjects I’m fluent in? Why did it take me 3 and a half years and $20,000 to make a 5-page website that still isn’t live? Why did it take 3 years to analyze, reflect and plan for a new direction in my business?2019-03-1308 min
Founders Craft with Mike GonzalezHow to Delegate Aspects of Your Role in 5 StepsWe all reach a point to where we have to decide to scale or maintain the status quo. For those of you that want to lighten your load from the responsibility of wearing multiple hats, and have more time to do the things you love, keep reading this article.2019-03-0518 min
Founders Craft with Mike GonzalezHow to Craft and Cast a Big VisionMike Gonzalez sits down with Sr. Pastor of Christ Fellowship, Todd Mullins to unpack the steps he took to become a "Visionary Leader". Todd shares actionable steps to craft and cast a big vision for your organization.2018-05-0329 min
Founders Craft with Mike GonzalezTodd Mullins - How to Design Core ValuesIn this episode, Mike Gonzalez sits down with Sr. Pastor Todd Mullins of Christ Fellowship to unpack how his leadership team designed the culture and values of their organization.2018-04-2615 min
Founders Craft with Mike GonzalezJosh Kellam - 8 Tips to Master the Art of DealmakingIn this episode, Josh Kellam, an expert at dealmaking, unpacks 8 tips to master the art of dealmaking, and how to negotiate a deal where everybody wins.2018-03-1938 min
Founders Craft with Mike GonzalezPaul Leone - Exclusive interview with the President of The Breakers Palm BeachIn this episode, we will hear how Paul Leone, the President & CEO of The Breakers Palm Beach helped craft a world-class culture at America's oldest, privately owned luxury resort.2018-02-1933 min
Founders Craft with Mike GonzalezLester Woerner - How this one principle could save your businessIn this episode, Mike Gonzalez interviews the CEO of Woerner Holdings, Lester Woerner shares a powerful principle that saved his business from folding during the market crash of 2008.
Music in this episode:
- AllttA - Instrumental by AllttA
- Cut to Black - Instrumental by Lemaitre2017-11-2424 min
Founders Craft with Mike GonzalezDiscovering Your WhyIn this episode Mike Gonzalez shares his story on how he started PerfectHQ, and he gives some tips on how you can discover your why. For more information visit http://perfecthq.com
Music in this episode:
- AllttA - Instrumental by AllttA2017-11-1812 min