Shows
The Business CommunicatorsMarch Madness: We Miss The Water Cooler Talk; The Importance of Self CareThe NCAA’s March Madness is well underway, one year after the annual collegiate basketball tournament was canceled due to COVID-19. What does that have to do with communications? Plenty. The Business Communicators discuss how universities have reimagined their robust strategies to keep fans engaged to overcome the lack of physical connections. The show also focuses on how employees have missed the chance to connect at the water cooler, and how maintaining mental health is crucial as we emerge from the isolation created by the pandemic.Editor’s Note: Are you on Clubhouse? If so, we launched a grou...2021-03-2245 minThe Business CommunicatorsTom Cruise and Deep Fakes; The Future of Network TV and the Digital AgeHave you seen Tom Cruise’s clips on Tik Tok? He’s golfing, performing coin magic and talking to Mikhail Gorbachev. Or is he? The Business Communicators discuss the realities of “deep fakes” and the potential ramifications they could have on world events, the stock market, and why comms pros need to be prepared to combat misinformation in the evolving digital age. Then, the podcast dissects the upcoming multi-billion-dollar NFL contracts and what it means for the future of TV networks and the way we consume digital content.The show opens with Austin, Hattie and Thomas discussing a new Ti...2021-03-0848 minThe Business CommunicatorsClick That! Why Photography Can Elevate Your Communications GamePhotography is visual artistry. The right images have the ability to transform in ways mere words cannot. Ask Austin-based photographer Marc Morrison, who has shot worldwide campaigns more than two decades, and his commissions have ventured into various genres. His portraiture includes everyone from celebrities to Fortune 500 CEOs and world leaders. And Marc’s work has appeared in countless outlets like Fortune, Forbes, The Verge, TIME, Rolling Stone, Essence, New York Times, Golf Digest and Sports Illustrated.Whether it’s shooting for global brands like Samsung, Sony Music, Ogilvy & Mather and ExxonMobil, or with A-list artis...2021-03-0155 minThe Business CommunicatorsCrisis in Texas; Australia takes on Facebook; Life’s Simple JoyAs Texas recovers from Winter Storm Uri, many across the country are asking, “what went wrong” in the Lone Star State. From a crisis communications perspective, many Texans were left in the dark by state-level leaders and the Electric Reliability Council of Texas (ERCOT). With more than 4.5 million customers without power – and many more without access to clean water – could this have been prevented? Pinch-hitting for Hattie Horn this week, Dan Gold, an award-winning global MarComs strategist hailing from Canada, joins Austin Staton and Thomas Baen to dissect the crisis in Texas, and how Texans could have benefitted...2021-02-2259 minThe Business CommunicatorsThe Lincoln Project Exposed; Censorship on Social Media; Bye, Aunt Jemima!This week, The Business Communicators tackle the biggest headlines in the PR, branding and digital media world. The show begins by analyzing the downfall of The Lincoln Project, and Aunt Jemima’s rebranding, finally retiring the racist stereotype that has adorned its label for decades. Then, Austin, Hattie and Thomas weigh in on why Instagram banned Robert Kennedy Jr. from the platform, and the emergence of Clubhouse, the upstart $1 billion social media platform taking the world by storm.First up, The Lincoln Project, a political Super PAC which raised more than $90 million ahead of the 2020 election, is under...2021-02-1552 minThe Business CommunicatorsStaying Relevant: Chris Brogan Shares his Opinion about Authenticity and Thought LeadersAs communications professionals, we aspire to be labeled as “thought leaders” within our organization. But, is attaching that label ourselves detrimental to our careers? Chris Brogan, a New York Times Bestselling author, joined The Business Communicators to share the truth about authentic leaders, his insights on brand strategy, and why real stories sell.Brogan, president of Chris Brogan Media and CEO of Owner Media Group, Inc., is a sought-after keynote speakerand has consulted with the biggest Fortune 100 brands in the world. Brogan joined the podcast for a humorous and candid conversation about all things comms. Listeners will learn...2021-02-081h 09The Business CommunicatorsTrust Barometer with Edelman’s Tonia Ries; NFL All-Pro Emmanuel Sanders talks JournalingDespite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted according to the 2021 Edelman Trust Barometer. Tonia Ries, the Global Executive Director of Intellectual Property at Edelman and steward of the Edelman Trust Barometer, joins The Business Communicators to discuss the cause of this paradox and how it is a wake-up call and challenge for these institutions to look at new ways to effectively rebuild trust with their stakeholders.Then, NFL All-Pro Wide Receiver Emmanuel Sanders has always preferred to us...2021-02-011h 07The Business CommunicatorsWhat Comms Pros Can Learn from Amanda Gorman’s Inaugural Poem and the COVID-19 Vaccine RolloutAmanda Gorman captivated a global audience last week as she delivered her poem, The Hill We Climb, at the inauguration. And, a new presidential administration is tasked with rebuilding trust as the country aims to mitigate risk associated with the deadly COVID-19 pandemic. What lessons can communications learn from the inaugural poem and the COVID-19 vaccine rollout?Gorman, a 22-year-old Harvard grad, became the youngest inaugural poet ever, joining the likes of Robert Frost and Maya Angelou. Why was her message of national unity while reflecting on the fragile state of the country so impactful? What role di...2021-01-2553 minThe Business CommunicatorsDigital Media and Dance Music: How Feather is Building a BrandFor emerging electronic DJ and producer Kyle Featherstone, known professionally as Feather, music is the great equalizer. Kyle’s love for EDM and his need to produce music during the COVID-19 pandemic led him to TikTok where to date, his work has reached millions of followers and fans.Born in Minnesota and currently residing in Nashville, Kyle joins The Business Communicators for an engaging conversation on:how digital media has allowed him to directly connect with his fans, and build a community that is organically, and authentically his ownthe creative process behind his debut EP, Becomingwhy it...2021-01-1846 minThe Business CommunicatorsChaos in the Capitol: Why Ethical Communications are PivotalEditor’s Note: This episode was recorded on Friday, Jan. 8, hours before Twitter permanently suspended Donald Trump's account “due to the risk of further incitement of violence.” Just days into the new year, the weaponization of social media ignited a firestorm of violence in Washington D.C., leaving five dead, and the country in chaos. To mitigate potential harm, President Trump was banned from nearly all digital platforms for “incitement of violence” just days before the 2021 inauguration. How did we get here? The Business Communicators dives into the role communications played in the chaos, and why now more than e...2021-01-1150 min
PodCatalyst: The Official Podcast of IABCIABC Houston's Austin Staton on stepping up and their FREE COVID-19 Crisis Webinar - Ep. 219Welcome to episode 219 of the IABC International Podcast. Austin Staton, President of IABC Houston, and host of The Business Communicators podcast joins Dan Gold to speak about new resources for members during the global pandemic. One key part of this is a standout panel discussion produced by the chapter. Available here: https://youtu.be/n0vYaMFWHNU.
==== The Coronavirus disease (COVID-19) has disrupted the global markets and the pandemic is now impacting many within our own community. Schools have closed, local businesses have shuttered, and many are unsure of the long-term implications to their careers and personal health. I...2020-03-2817 min