Shows
The CEO Shift Show – Build, Scale & Thrive in BusinessThought Leader Energy: You Don’t Need a Giant AudienceIn this episode of The CEO Shift Show, Carol Surbey breaks down why visibility ≠ authority—and how service-based CEOs can grow their brand, impact, and income by dialing in their Message Map instead of chasing the algorithm. You’ll learn: ✔️ Why repetition isn’t lazy—it’s leadership ✔️ How to build your 3–5 core message pillars that anchor your visibility ✔️ What to say no to so your content and voice build traction ✔️ How one small-audience CEO closed $20K clients with a clear message ✔️ The power habit that protects your energy and amplifies your voice If you’re a serv...2025-07-2810 min
Velvet Rope PlaybookThe Style Whisperer: How an Image Consultant Became a Trusted Advisor to BillionairesMost people think image consultants… pick out clothes.But in elite circles? The best ones shape perception, command status, and open doors money alone can’t buy.Today’s story is about Simone Winters—a woman who went from helping mid-level execs at Nordstrom to quietly advising billionaires, political dynasties, and global philanthropists on how to look like power… without saying a word.Her breakthrough didn’t come from marketing harder, posting Instagram outfits, or offering discounts. It came from repositioning herself—not as a stylist, but as a strategic asset to the wealthy.🎯 In...2025-07-0206 minVelvet Rope PlaybookThe $50 Million Mindshift: How One Conversation Erased Imposter SyndromeEver walk into a room and feel like you're one wrong step from being exposed?That’s imposter syndrome—and it’s one of the biggest silent killers of success when it comes to working with the affluent.In this episode, you’ll meet Mike—a sharp, capable professional who nearly sabotaged his biggest opportunity because he didn’t think he “belonged” in the luxury world. No rich family, no private school pedigree, no designer watch.But then he discovered a truth that flipped everything:👉 The wealthy don’t care where you’re from. They care...2025-06-2606 minVelvet Rope PlaybookHow Cadillac Louie Cracked the Luxury CodeWho’s really stopping you from landing affluent clients?It’s not the wealthy.It’s not your résumé.It’s not your lack of a Rolex or a yacht club invite.👉 It’s you.In this episode, you’ll meet Cadillac Louie—a gritty entrepreneur who almost missed his shot at the luxury market because he didn’t think he “looked the part.”But once he made one powerful internal shift, everything changed.🎯 In this episode:Why you don’t need a pedigree to sell to the wealthy...2025-06-2506 minVelvet Rope PlaybookWhat to Say (and What NOT to Say) to Wealthy ClientsEver overthink every word when speaking to a wealthy prospect?Talk yourself in circles trying to impress?Yeah—most professionals do.And it costs them the deal.In today’s episode, you’ll hear the story of a financial advisor who almost lost a $20 million client—not because he lacked expertise…But because he was trying too hard to sound like he had it.We’re breaking down one of the most common sales mistakes in high-end markets: using complexity to prove competence.And we’ll show you the...2025-06-2405 minVelvet Rope PlaybookThe Story That Sells: How to Become the Authority Affluent Clients TrustIf you're a real estate agent, consultant, advisor, or entrepreneur trying to attract high-net-worth clients, there’s something you need to know:It’s not about credentials.It’s not about perfecting your pitch.It’s not about looking impressive.👉 Authority—the kind that makes the wealthy take notice—isn’t built by flexing.It’s built by storytelling.In today’s episode, you’ll hear the true story of a struggling entrepreneur who landed a billionaire client not by “selling,” but by sharing one powerful story that signaled status, trust...2025-06-2304 minVelvet Rope PlaybookThe Soft Power Close: How to Seal the Deal Without PushingIn this episode of The Velvet Rope Playbook, we’re diving into one of the most elegant and underused strategies in luxury sales:How to close without pressure.How to make the sale—without ever asking for it.Meet Charlotte Vale—a discreet, unflappable advisor to some of the wealthiest and most private individuals in the world.She never used sales language.Never pitched.Never “followed up to see where your head’s at.”And yet—She closed the kinds of clients most professionals never even get in front of.Why?2025-06-1306 minVelvet Rope PlaybookExpert vs. Guru: The Invisible Line That Changes EverythingIn this episode of The Velvet Rope Playbook, we’re digging into a powerful distinction that separates capable professionals from magnetic, high-fee authorities:The line between being seen as “qualified”… and being seen as “undeniable.”Meet Colby Trent—Ivy League grad, polished consultant, impeccable credentials.The kind of person who gets hired. Gets thanked.But never quite gets revered.Then there’s Valentina LaCroix—less decorated, less traditional.But she’s fully booked, flown in private, and paid 4x more than Colby—for less work.Why?Because Colby positioned h...2025-06-1106 minVelvet Rope PlaybookDon’t Be Relatable—Be AspirationalIn this episode of The Velvet Rope Playbook, we’re flipping the script on one of the most overused, misapplied pieces of marketing advice:“Be relatable.”Because at the high end of the market, that doesn’t win you clients.It loses you gravity.Meet Julian Nance, a family office advisor in Aspen who works exclusively with clients who either own private jets—or could if they wanted to.Julian doesn’t do small talk.He doesn’t do "authentic vulnerability" posts.He doesn’t try to be liked.An...2025-06-0109 minVelvet Rope PlaybookThe Hidden Cost of Mass Market Appeal (And How to Escape It)In this episode of The Velvet Rope Playbook, we’re exposing one of the most costly mistakes professionals make when trying to grow their business:They chase visibility… and lose value.Meet Trevor Madsen, an executive coach who did everything the marketing gurus told him to:Daily LinkedIn postsYouTube contentFunnels, freebies, and calendar linksStock video ads featuring slow-motion power walks through airportsAnd it worked… kind of.He got attention.He got leads.But he didn’t get leverage.Trevor’s calendar was full—But full of br...2025-05-3108 minVelvet Rope PlaybookThe Psychology of Trust and AuthorityIn this episode of The Velvet Rope Playbook, we’re diving into one of the most powerful psychological levers you can pull in high-end client attraction:Authority.Because here’s the truth:Everyone—even the ultra-wealthy—feels a flicker of doubt when making a decision:"Will this work for me?""Am I making the right choice?"At the affluent level, they're not looking for information to ease that doubt.They're looking for authority—signals that you’re someone they can trust without second-guessing.Today, you’ll learn:Why affluent buyers se...2025-05-2107 minVelvet Rope PlaybookThe “Whisper Network” Win: How Nico Renner Became the Name Shared in All the Right ChatsWelcome back to The Velvet Rope Playbook — the podcast for professionals who attract elite clients not by shouting louder… but by becoming the name that gets quietly passed from one power player to another.In today’s episode, we dive into the tale of Nico Renner, a specialist who managed to break into one of the most exclusive, impenetrable communities of high-net-worth individuals—without flashy marketing, cold outreach, or even a single paid ad.It all started with a name-drop in a private WhatsApp group, and what followed was a cascade of referrals, elite opportunities, and access t...2025-04-0506 min
Marketing Minds with Aleric HeckWhy Product Doesn't Matter (Distribution Does) with Anik Singal - Marketing Minds Podcast #6The Distribution Secret That Changed Anik Singal's Business Forever | Want us to scale your business? Apply: https://adoutreach.com/8z5z | Subscribe to the Podcast on Spotify: http://marketingmindspodcast.com/ | Check out more of Anik here: https://www.facebook.com/aniksingalIn this episode of the Marketing Minds podcast, I sit down with my friend Anik Singal for a raw and honest conversation about what truly matters when building a business. Anik shares the powerful insight that first-time founders obsess over their product, while second-time entrepreneurs focus on distribution - and this shift in mindset can completely transform your results...2025-04-0246 minVelvet Rope PlaybookAffluent Attention Spans: How Beau Langley Learned to Say Less — and Get MoreIn this episode, we dive into a counterintuitive truth about marketing to the wealthy: less is often more. You’ll discover why long-winded pitches, cluttered websites, and wordy proposals fall flat with high-net-worth individuals—and how the true pros master the art of saying more with less. We unpack the psychology behind affluent attention spans, explore the elegance of restraint, and share real-world examples of how clarity, brevity, and focus can instantly elevate your positioning. If you’ve ever felt like you had to "say it all" to prove your value, this episode will show you a smarter, more compel...2025-03-3005 min
SoTellUs Time🔥 How to Build a Personal Brand to Grow Your Business | Personal Branding Strategy 2025 🔥Want to attract more customers, close more sales, and create new business opportunities? It all starts with YOUR personal brand. In this video, we reveal step-by-step how to build a powerful personal brand that creates trust, authority, and consistent growth for your business—without burning yourself out. Whether you're a small business owner, entrepreneur, coach, or content creator, this personal branding guide will help you stand out in your industry, connect with your audience on a deeper level, and drive real revenue. ⏱️ Timestamps 0:00 Intro — Why Personal Branding is Key in 2025 2:00 Why Your Personal Brand Ma...2025-03-2524 minVelvet Rope PlaybookThe Exclusivity Effect—How to Use Scarcity to Increase Your Fees (And Get Paid More with Less Work)What if you could charge significantly higher fees while working with fewer clients—and have them want to pay you more? That’s exactly what we’re unpacking today as we dive into one of the most powerful psychological levers in affluent client acquisition: exclusivity.You'll learn:✅ Why high prices attract high-caliber clients (and repel the wrong ones).✅ How to implement the Perceived Scarcity Framework to create demand—even if you have unlimited spots.✅ The fascinating case study of a business consultant who skyrocketed from $5K per client to $250K overnight using exclusivity.2025-03-0309 minVelvet Rope PlaybookThe Velvet Rope Effect—Why Scarcity SellsImagine walking past an exclusive club in Miami or Beverly Hills. No signs, no ads—just a long line, a clipboard-wielding bouncer, and an air of mystery. Your first thought? “What’s going on in there?” That’s the Velvet Rope Effect in action.In this episode of The Velvet Rope Playbook Podcast, we dive into the psychology of exclusivity and why making your services harder to access makes affluent clients want them more. Most service providers make the mistake of chasing clients, but high-net-worth individuals don’t chase—they choose. If you want to attract wealthy clients, you need...2025-03-0207 min
Ask Valor MastermindsBecome the Authority in Your Industry: The Authority Marketing Framework That WorksStop Being Invisible: Discover the Authority Marketing Framework that's transforming B2B SaaS. Join Frank Husman as he reveals how to become the go-to expert in your industry and never worry about new business again. Learn why traditional lead generation falls short and how demand generation can skyrocket your success. Uncover the power of thought leadership, with insights on: • Creating content that resonates with your audience • Leveraging LinkedIn for B2B growth • Building trust through authentic communication • Repurposing video content for maximum impact Whether you're a SaaS founder, B2B entrep...2024-12-2035 minAsk Valor MastermindsBecome the Authority in Your Industry: The Authority Marketing Framework That WorksStop Being Invisible: Discover the Authority Marketing Framework that's transforming B2B SaaS. Join Frank Husman as he reveals how to become the go-to expert in your industry and never worry about new business again. Learn why traditional lead generation falls short and how demand generation can skyrocket your success. Uncover the power of thought leadership, with insights on: • Creating content that resonates with your audience • Leveraging LinkedIn for B2B growth • Building trust through authentic communication • Repurposing video content for maximum impact Whether you're a SaaS founder, B2B entrep...2024-12-2035 min
Tech Your Business#96. Build Authority in Your Industry and Sell More Online with Beate CheletteIn this powerful episode of Tech Your Business, Beate Chelette, known as "The Growth Architect", reveals insider strategies for building authority in your industry.
Learn how to transform your personal experiences into a compelling story that attracts clients and grows your business.
Key topics covered:
* What it truly means to be an authority in your field
* How to craft your origin story for maximum impact
* Common mistakes to avoid when building your authority
* The 5 Star Success Blueprint for business growth
* Practical tech tools to enhance your authority-building efforts
Beate shares her journey from a struggling single mum with thousands...2024-09-1242 min
AdBriefing Copywriting TipsStop writing content! Get clients insteadIf content got you clients, then every copywriter and consultant would be rich. Churning out content is the de facto standard.Writing content is easier than ever before. AI writing tools can write hundreds of articles in seconds. Folks focus on content because it feels like progress.Instead of writing content, there is a better, more reliable way to get clients. Big technology doesn't want you to know about this productivity hack.Writing for clients rather than clicks is what this episode is about. Stop working for Google, YouTube, and Facebook without getting paid.2024-01-0418 min
Inside Strategic RelationsThe WORST Way To Respond to An OpportunityDo you make these mistakes when opportunity knocks? Your network wants to help you. They want you to have success and achieve your goals.The problem is not knowing what to do with opportunities when they come your way. Too often, distractions come and divert your attention for other people's profit.Your opportunity mindset and ability to cultivate relationships matter. Turn more ideas into outcomes. The right mindset helps you connect people with profits. Don't make the common mistakes outlined here.Mentioned in this episode:Rudy's Girl Media is a full-service production...2023-09-0220 min
Authority Marketing RoadmapTrends in Digital Marketing for 2021On this episode of Legal Marketing Review, John McDougall talks with John Maher about 2021 digital marketing trends and how law firms can use these tactics to improve their digital marketing. They discuss how to prepare your website for Google's upcoming Page Experience update and how to use social media effectively, and they also look at changes in pay-per-click advertising.2021-05-0523 min
UN-Market Your BusinessE 129 | Create and Sell Your SystemWhat do you do that no one else can or wants to do or isn't able to do? But you do it and do it well. THIS is the secret to your system. Now take that knowledge, turn it into a system and sell it inside of your book.
Your system transforms lives, so you can't NOT do it. Today, I'll show you how to get it done. Get it out of your head and into the hands of the people that you can help. Listen now.
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Now that you know 5 great w...2019-02-2828 min
Authority Marketing RoadmapDigital Marketing Madmen StyleJohn McDougall speaks with his father Dan McDougall, founder of the McDougall Associates advertising agency, about his days as a madmen-style advertiser in the 1970s and 80s. They talk about the changes in advertising since the rise of digital, and what aspects of marketing and running an agency never change.2017-06-0613 min
Authority Marketing RoadmapFlair: Energize Your Customers, Colleagues, and Audiences (with Jim Poage)Jim Poage, co-author of Flair, talks with John McDougall about how adding flair to your product or service can make the experience of your customers more engaging and valuable to your business overall.2016-10-0732 min
Authority Marketing RoadmapGet Speaking Engagements: The Speaker’s Edge with Ken LizotteLearn how to get speaking engagements to build your authority and your business in this podcast with author and speaker Ken Lizotte. Ken explains why speaking to groups is important, how to obtain speaking engagements, why having a book matters, and common mistakes that people make when finding speaking engagements.2016-05-1329 min
Authority Marketing RoadmapThe Pillars of Thought Leadership with Ken LizotteThought leadership is a very important part of
authority marketing and being seen as
an authority. Here are five critical ways you can position yourself
as a thought leader in your industry,
from publishing a book or an article to harnessing the power
of social media.2016-05-0426 min
Authority Marketing RoadmapHow To Get Booked on Local TV with Clint ArthurJohn McDougall talks with Clint Arthur of Status Factory about his method for becoming an authority and celebrity by booking yourself on TV shows around the country, including local TV vs national TV, the biggest mistakes that people make, and what makes a good TV guest.2016-04-2039 min
Authority Marketing RoadmapHow To Become a Successful Blogger with Christa TerryJohn McDougall talks with Christa Terry of Hello Mamas about how she got started blogging, and tips on how to become a successful blogger. Christa’s blog for Manolo for the Brides had 80,000 views per month and resulted in a book publishing deal.2016-04-1330 min
Authority Marketing RoadmapHow To Publish A Book And Build Authority (with Adam Witty)Publishing a book can help you build authority and credibility in your niche, however, there are many steps that you’ll need to take to get there. Learn how to publish a book that positions you as a knowledgeable resource for others in your industry. 2016-02-1041 min
Authority Marketing RoadmapThe Secret Sales Techniques of Personality Profiling (with Bob Sanders)John McDougall talks with Bob Sanders about personality profiling when pitching potential new clients. Bob names the four main personality types after the parts of an ad, and says that by tailoring your presentation to the type of person that you are presenting to, you can increase your conversion rate greatly. It’s all about chemistry.2016-02-0328 min
Authority Marketing RoadmapPublic Speaking Tips with Henry ZacchiniGet great public speaking tips in this interview with Henry Zacchini, author and professor of writing and public speaking. Henry discusses how to stay calm, how to watch and listen to your audience, and how to use personally stories to connect to the listeners.2016-01-2713 min
Authority Marketing RoadmapThought Leadership Marketing & Relationship Building with John W. HayesJohn McDougall discusses thought leadership marketing, tips for relationship building, writing a book, and more, with John W. Hayes of email marketing company iContact.2016-01-1450 min
Authority Marketing RoadmapHow to Leverage Your Thought Leadership in Digital Marketing (with Neil Patel)Thought leadership is a critical component of effective digital marketing. Building authority for your brand through leveraging thought leadership can be done in a variety of different ways. John McDougall discusses thought-leadership with Neil Patel, founder of Quick Sprout, Crazy Egg, Hello Bar, and KISSmetrics.2015-12-2912 min
Authority Marketing RoadmapUsing Podcasting To Build AuthorityIn this podcast, John McDougall and John Maher discuss how to use podcasting to build authority, what makes podcasting so popular, and what you need to get started including equipment recommendations.2015-11-1135 min
Authority Marketing RoadmapMistakes To Avoid When Building AuthorityBuilding authority for your brand is an important part of marketing, but it can seem overwhelming at first. There are numerous mistakes that companies make when building authority for their brand, but you don’t have to. Steer clear of these mishaps and get on the path to building a strong, recognizable brand from the start. 2015-08-0344 min
Authority Marketing RoadmapHow to Overcome Public Speaking AnxietyJohn McDougall speaks with Jill Diamond, founder of Accent Ace, about how to overcome public speaking anxiety, including helpful tips, tricks, and resources that will help you conquer your fear and become a better public speaker, which can be an important part of building your authority.2015-07-3116 min
Authority Marketing RoadmapFinancial Marketing Compliance Challenges and OpportunitiesContent marketing for financial institutions can be challenging with the many requirements that are needed to ensure compliance. In this episode, we’ll be discussing compliance, content marketing, social media, and more for financial institutions with Northeast Managing Director Pam Buckley, of Fortune 500 company FIS Global.2015-07-2721 min
Authority Marketing RoadmapHow to Make YouTube Videos and Position Yourself as an AuthorityIn this podcast with Jimmy Craig and Justin Parker of MethodLoft and FatAwesome, we discuss how Jimmy and Justin got started making YouTube videos, how and why videos go viral online, and the most important things to remember when starting to use YouTube as a vehicle for positioning yourself or your company as an authority.2015-07-2016 min
Authority Marketing RoadmapAdvanced SEO Tips with Conductor Digital Marketing SoftwareIn this episode, John McDougall talks with Charity Stebbins of Conductor. They discuss SEO, the buyer's journey, multimedia content, how Conductor helps build topical authority, competitive analysis tools, and where SEO is headed.2015-03-2717 min
Authority Marketing RoadmapKeyword Research Using Long Tail Pro To Build AuthorityIn this episode, John McDougall speaks with Jake Cain of Long Tail Pro. They discuss long tail keywords, how ranking for long tail keywords helps build authority, generating keyword ideas for blog topics, and a basic intro into using the Long Tail Pro tool.2015-03-2719 min
Authority Marketing RoadmapWhy Choosing A Niche Is One Of The Best Sales TacticsIn this episode, John McDougall talks with Michael Gass of Fuel Lines Business Development, and they discuss why it's important to pick a niche for new business development, how a niche blog helps you get new business, and using thought leadership as a sales tactic.2015-03-2710 min
Authority Marketing RoadmapHow To Become a Topical Authority and Skyrocket Your Website TrafficIn this podcast with MarketMuse co-founder Aki Balogh, we discuss what it means to be a topical authority, how Google's algorithm changes make this even more important, and how the MarketMuse tool can help discover the content gaps on your website.2015-02-2027 min
Authority Marketing RoadmapAl Biedrzycki of HubSpot on Influencer MarketingIn this episode, John Cass has a discussion with Al Biedrzycki of HubSpot where they talk about Influencer Marketing and its relationship to Authority Marketing.2015-01-2731 min
Authority Marketing RoadmapJim Cahill on Corporate Blogging and Community MonitoringIn this episode of Authority Marketing Roadmap, John Cass and John McDougall interview Jim Cahill of Emerson Process Management. Jim's Emerson Process Experts blog was named B2B Magazine's Best Corporate Blog of 2010.2015-01-1623 min
Authority Marketing RoadmapInterview With Bill Tancer - Online ReviewsIn this podcast, we talk with Bill Tancer, author of "Everyone's a Critic: Winning Customers in a Review-Driven World" about online reviews. Bill gives specific examples of was in which companies have gained (and earned) online reviews, and what to do about negative reviews. You don't want to miss this insightful episode.2014-12-1933 min
Authority Marketing RoadmapHow Being An Author Can Get You Media AppearancesIn this episode, John McDougall interviews Dan Janal of PR Leads, and they discuss how being an author makes you an authority, and how that authority in turn can aid in gaining media attention.2014-12-1008 min
Authority Marketing RoadmapBlogging and Influencer Marketing with Steve Hall of AdrantsJohn McDougall interviews Steve Hall of Adrants about how regular blogging made Steve an influencer in the advertising industry, and the effect of that influence on his business.2014-11-1856 min
Authority Marketing RoadmapCorporate BloggingIn this episode, John McDougall and John Cass discuss the history of corporate blogging, and how blogging can build trust and authority for a company today.2014-11-0920 min
Authority Marketing RoadmapHow To Get Media Interviews Using PRLeads.comIn Part 2 of our discussion with Dan Janal, we discuss the PRLeads.com platform, and how to use it to get media interviews for you and your company, leading to increased trust and authority.2014-11-0933 min
Authority Marketing RoadmapBuilding Authority Through Media AppearancesIn Part 1 of our interview with Dan Janal of PRLeads, we discuss how to get media appearances, and how that builds authority for you and your company.2014-11-0920 min
Authority Marketing RoadmapAn Introduction to Authority MarketingIn this episode, John McDougall and John Cass discuss authority marketing - what it is and how companies can use it to build trust and authority in their industry, leading to increased sales and opportunities.2014-11-0922 min