Shows
Talkin II my Selfae4: { part 3 } -- "do you control your own information?" ( I'm BURNin Upš„inside )//////// Originally Recorded:::9/27/24 /////////CAREFUL: Once you Come in ā you can NEVER leavE! š[/We continue] ( The X + Y ) ā In THIS Audio Entry series āā> āWeā ask the question: āare YOU in control of your own information?ā. This is an in-depth and ( we believe ) an interesting multipart series. Put ur logic cap on, stretch that mind, grab ur āWalkmanā ( Boomer reference ) and letās do a lil thought experiment, shall we? š***In this 3rd part we delve deep into the importance and significance of music, especially āDigital Musicā and how that form of āinformationā i...
2024-09-2723 min
Our Moms Think We're FunnyCelebrities Sing Paul Revere By The Beastie BoysAcomi and Turk182 experience firsthand the old adage "be careful what you wish for", as they embark upon their dream project. Turk had a vision of recording a cover of The Beastie Boys classic Paul Revere, from their 1986 debut album, License To Ill, using actors who established talent could bring a new listening experience. With much thread pulling, cajoling, impossible favors, and more money than they have, they were able to secure Christopher Walken, William Shatner, and Danny Devito to sing the parts of Ad-Rock, MCA, and Mike D.
This is an event that Acomi and Turk...
2023-04-2648 min
Bad ImpressionsCreme de la CRMWe ran strings across the Atlantic for these tin can mics we use, so that we could have the immense pleasure of speaking with Jereon Courthout, CEO & co-founder of Salesflare (https://salesflare.com/) which is a CRM for small businesses in the B2B space.
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He speaks with us a bit about a key strategy he uses for growing and thriving in the ferociously competitive CRM software space, which is both flooded in terms of total number of competitors with 650+ active CRM software companies, and also includes some series behemoths, spanning both both enormous public c...
2021-08-1034 min
Bad ImpressionsE-com KartWe're talking about e-commerce, which has come a long way, baby, but might be in for a slowdown. Who can you trust to report accurately on said possible slowdown? Nobody who already has bets placed on this party never ending! Trust your instincts and look at your sales data, or trust our guest this week, Luigi Ferguson.
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The increasingly permeable barrier between physical real world stores and digital online websites continues to blur. David has invented something beyond "show rooming" where he goes into the store first, then leaves and buys online in his car f...
2021-07-1453 min
2021-05-181h 32
Bad ImpressionsFLOC PartyThis episode is actually barely about FLOCs, which it turns out are one of the least important topics up for discussion in this current transitional era, but look, when we were workshopping titles, there were just dozens of very funny FLOC related ones and we never could crawl out of that rabbit hole.
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We go birdwatching with Larissa Licha, Chief of Staff + Product + Design + Engineering at NextRoll. Specifically, we kick things off keeping track of the FLOC of bird codenamed Google products that are ruffling the feathers of a great many advertisers. The truth is t...
2021-04-201h 10
Bad ImpressionsA Wild Metapod AppearsIt's an advertising podcast about podcast advertising. That's it, we're not selling it any harder, we know you're lining up around the block for this one. Took the day off from work, sunscreen on, bottled water, hoping we don't run out of the ribs before your turn at the front of the line.
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Luckily we have master Podcast Pitmaster KC Murphy, who has been helping brands select particularly primo pieces of podcast over at Barstool Sports, who are smokin' more ear meat than anyone in the game right now. This is how we have elected t...
2021-04-071h 22
Bad ImpressionsCleanup On The Platform AisleWe talk with Lizzie Chapman, VP of Technology Platforms & Channel Sales at AdRoll, on a number of topics, but principally: why the hell is everything a digital media buying platform now? Murder Kroger has a DSP, Bomb Kroger has a DSP, other grocery stores that are not notorious nicknamed Atlanta area Kroger location presumably also have ad buying platforms. It's madness!
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Earlier examples of other platforms hat built media in modern times are discussed, and that those that succeeded did so more so on content suitable for ad adjacency, and a content engaged audience, versus a...
2021-03-2447 min
Bad ImpressionsSwipe Left on BSEverybody is absolutely flipping out about the still completely unknown implications of the various digital measurement storm clouds gathering on the horizon...but not Nicole Parlapiano, VP of Advertising at Tinder. Nicole, known for her mild temperament, reserved mannerisms, and lengthy calm spells, has a message for all the marketers caught in an endless information spin-cycle about Apple iOS14 and Google FLOCS and whatever else is inducing unnecessary panic.
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That message, dearest gentle-minded and tender-souled listeners, is:
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Take a deep breath and get back to basics.
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It's not...
2021-03-1055 min
Bad Impressions...To The Bidder EndTough week here at the podcast, as our Acronym Interpreter is on vacation, but the good news is that we're joined by Ben Hovaness, Scott Van Pelt of Marketplace Intelligence at Oh My God, for a thrilling discussion on the lack of transparency in the auction dynamics of most digital media. You don't actually know what's happening in between your bid and the outcome, win or loss. You don't! Not even on Google Search, but especially not everywhere else! The good news is Ben has some great thoughts on how to determine how much you should worry about this...
2021-03-021h 13
Bad ImpressionsAttention Deficit World-OrderYou should be using your media operation to buy attention, as a measurable and finite quality, if you're actually trying to do this right. The good news is you can simplify your thinking by cutting "brand safety" out of the equation, because it isn't real! That's what we learned this week with Marc Guldimann (CEO) and Zach Kubin (head of sales) at Adelaide (https://adelaidelift.com/).
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We also talk to new regulatory environment for digital media, and how maybe it actually gets better...or worse?...it's gonna be both and which one will depend on y...
2021-02-0154 min
Bad ImpressionsCommunity, Eh?Are you building a community online? Are you sure? What does that even really mean? How do you know if somebody is part of that community or not? How do THEY know if they are part of it or not? Do they even think in those terms, or really consciously think about it at all?
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If you are trying to build a community, how do you do it, and how do you do it equitably for not just the money grubbing stakeholders on the company side, but also for the members of the community that a...
2021-01-1458 min
Bad ImpressionsExit: StrategyWe talk to Darren Fike about a potential DoorDash crash, plus why Air B'n'B could successfully rent the average consumer their own gutter and still get a five star review. The gang REALLY wants you to know that they're big tippers, but also that adding a tip line to everything is the ultimate scam du jour that ends up stiffing workers and scapegoating consumers for business's unwillingness to sort out their own labor costs. Agency strategy is usually a nebulous fog, which is weird because it's a nebulous fog that gets promoted very fast, so you think somebody would...
2020-12-221h 14
Bad ImpressionsMeasuring Your Ugly BabiesWe talk to analytics + product + general genius Shayna Stewart about how the only thing your children will ever model is data, but that's okay, because the Key Diagnostic Indicator (KDI) is here to free us from the tyranny of the KPI. There's a patently non-VC take on Salesforce, the thing so boring nobody even knows what it does because they fall asleep three seconds into anyone trying to explain it to them, buying Slack, the work tool so fun nobody ever gets anything done on it because they get distracted three seconds into anyone explaining anything in a Slack...
2020-12-1057 min
Bad ImpressionsThe Furthest Thing From A Ramblin' WreckThis week we speak with Olivia Hawkins about what you can learn from working on ads in Gainesville, GA besides 236 ways to spell the name Grayson. We address that basically nobody knows how to handle their business, or if they can trust their young-uns with money talk. The importance of continuing adult education comes up, which lightly confounds the more anti-book learnin' half of the podcast (Lee, who is half of the podcast by weight, and 1/21st by intellect). Randy explains how she knew everything she needed to know for her first ever job when she showed up on...
2020-12-0354 min
Bad ImpressionsIt Sure Did Quickly Bite...The DustPeople who produce a podcast discuss the importance of being egoless (ha), which our guest says was extremely important to finding success at a startup, based on his experience at Quibi (HA). Small teams rule, big teams drool, leave your flunkies at home to do your laundry because nobody wants them in this meeting. Machines are gonna take your jobs, not ours though, because we've been here longer. Job interview tips from a master. Hustle culture stinks.
2020-11-241h 03
the bro pod with scott and toddBPST Episode 110 - "Spotify don't give a f*ck"We begin with more COVID chat and how the numbers are getting out of control, along with some discussion of the vaccine. We eventually (29:30) get to the main topic, and take a listen to the first 7 on a list of the top 40 new bands for 2020 (link below)...we'll get to the other 33 between now and years' end. We jump into a discussion (61:30) of the 2020 NBA Draft and some of the big moves on the trade front.Ā
Sponsors: Pfizer, Moderna, Laffy Taffy, HBOMax
Top 40 new bands: https://www.stereogum.com/2106778/best-new-bands-2020/lists/best-new-bands/
IG & T...
2020-11-221h 35
Bad ImpressionsTightly Rolled KPIsWe talk to Sean Langton about his KPI for a perfect burrito, and also his KPI for things that win hearts and minds on the internet. The gang also talks the Inspire Brands purchase of Dunkin' and whether or not it's making William Tecumseh Sherman spin in his grave. Randy thinks Air Bud is an "award winning film."
2020-11-1756 min
Morning Motivational RantMMR#27-Technology is our friend, I definitely wonWelcome to Morning Motivational Rant with your hosts, Dino the Genetic Marvel and Crystal Morency.
Thank you for your ongoing support of our channel, please like, share, and subscribe. We love hearing from our viewers so don't hesitate to comment any feedback or ideas for future shows.
To see more of your hosts you can reach them at the following social media:
Dino the Genetic Marvel on YouTube, Instagram, Facebook, and Twitter
Crystal Morency on Facebook, Instagram, and Twitter and Simply Me on YouTube
Morning Motivational Rant is available...
2020-07-2952 min