Shows
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: Break the Burnout: Visibility Strategy for Consistent Marketing | Beverly CornellSend us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.What if the reason you struggle with marketing consistency is not discipline, but overwhelm?In this solo episode of Marketing Magic and the Messy Middle, Beverly Co...
2026-03-1006 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 1: From Chaos to Clarity: Simplified Brand Focus | Beverly CornellSend us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this Season 7 three-part solo series of The Wickedly Branded Marketing Podcast, Beverly Cornell invites you to step out of marketing overwhelm and into focused, intentional vi...
2026-01-2002 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 3: Brand Activation That Ignites Momentum | Beverly CornellSend us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In the Season 6 finale of The Wickedly Branded Marketing Podcast, Beverly Cornell brings everything together with a simple, powerful 90-day brand activation plan. You’ll learn how to refresh your mess...
2026-01-1306 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 2: Brand Activation That Ignites Momentum | Beverly CornellSend us Fan MailWelcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Halfway through Season 6 of the podcast, we tackle one of the biggest reasons entrepreneurs stall: getting stuck in “almost there” mode. Your brand might be close, but if it feels off, i...
2025-11-2506 min
Your Employment Matters with Beverly WilliamsMoving Forward Together: An Update from Beverly WilliamsIn this solo update episode, host Beverly Williams reconnects with her audience to share important updates about the show, insights into current employment challenges, and a powerful message of resilience and collaboration.
As she prepares to relaunch Your Employment Matters across YouTube, Apple Podcasts, and her website, Beverly emphasizes her ongoing commitment to providing meaningful guidance to job seekers, workers navigating change, and anyone invested in professional growth.
Key Points
The podcast is transitioning to YouTube, and over 100 existing episodes are being prepared for the platform. New content will return after the first o...
2025-11-2411 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPart 3: Overwhelmed To Aligned: Simplify Your Brand | Beverly CornellSend us Fan MailCheck out Part 1 and Part 2!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In the final episode of Season 5, we bring everything full circle with momentum—the game-changing ingredient that makes your brand magic unstoppable. Now that you've got clarity and...
2025-09-3007 min
Marketing Mastery: Attract, Convert & GrowBuilding Brand Trust with Beverly Cornell: The Surprising Power of Social ProofBuilding trust with your target audience is crucial for the long-term success of your brand... But what makes people trust your brand in the first place?Join Lisa Urbanski as she delves into the importance of social proof and testimonials in marketing in an enlightening conversation with guest Beverly Cornell. They explore how social proof can foster trust and desirability for products and services, with Beverly sharing her firsthand experience leveraging social proof in her business and the significant value of testimonials for service-based companies.Discover effective strategies for collecting...
2025-06-1646 min
Beverly Explains It All31. Beverly Explains the Power of Pageantry, Purpose, and Pivoting at Any AgeThis week on Beverly Explains It All, we’re talking about what it really means to get unstuck, embrace reinvention, and live life on your own runway—with the fabulous Kerry Damiano!Kerry is the ultimate glam globe-trotter—the creator, writer, and host of her own travel and lifestyle series, Ms. World Traveler, where she’s shared her adventures across 130+ countries and all 50 states. But her journey isn’t just about passports and pageants—it’s about purpose, pivots, and finding the courage to evolve at every stage of life...
2025-06-1051 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedOverwhelmed To Aligned: Simplify Your Brand | Beverly Cornell - Part 1Send us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.What if confidence in business isn’t about doing more but getting clear on who you are, what you stand for, and who you’re here to serve? In this powerful Season 5 premiere, Beverly shares...
2025-06-1006 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedAwaken Your Brand Magic | Beverly Cornell - Part 3Send us Fan MailCheck out Part 1 and Part 2 of the mini series!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In the final part of the Awakening Your Brand Magic series, I walk you through the amplification stage: the moment when your brand st...
2025-06-0312 minBeverly Explains It All30. Beverly Explains How to Release Shame, Embrace Pleasure & Remember Who You AreIn this powerful episode of Beverly Explains It All, we’re having a deeply honest conversation about shame, healing, and what it really takes to come home to yourself. My guest—a former TV anchor, Leslie Draffin, who looked “perfect” on the outside—opens up about living with a secret diagnosis, battling anxiety, disconnection, and the pressure to hold it all together.Through vulnerability, spiritual exploration, and radical self-reclamation, she found her way back to her body, her voice, and her purpose. Now, she helps women over 30 release shame, reconnect with their feminine power, and remember who they truly...
2025-05-281h 05Beverly Explains It All29. Beverly Explains Luxury Travel (Specifically, for Black women)!What if the life you want is waiting for you on the other side of your comfort zone — or even a passport stamp?In this episode of Beverly Explains It All, I sit down with Tarsha Richardson, founder of Black Travelers International, who helps women (and men!) overcome the fears and barriers that often hold them back from international travel. While she primarily serves mature Black women professionals, Tarsha welcomes clients of all backgrounds and races — creating thoughtfully curated travel experiences for everyone seeking deeper cultural connections and personal growth.We dive into what...
2025-05-1347 minBeverly Explains It AllBeverly Explains How to Unlock Business Abundance—Even If You’re Doing Everything RightHey, Questioning Collective!Ever feel like you're doing everything right in your business — working hard, staying focused, following all the expert advice — and still not seeing the success you want? You're not alone, and this episode will help you shift that.On this episode of Beverly Explains It All, I sit down with business coach and entrepreneur Liz Wolfe, who’s been helping people get unstuck and grow thriving, abundant businesses for over 25 years. Liz shares her unique path — from growing up on a sheep farm in Western Pennsylvania to build...
2025-05-0651 minBeverly Explains It All27. Beverly Explains How Your DNA Reveals What To Eat For A Healthy Bangin' BodyHey, Questioning Collective!Welcome to another empowering episode of Beverly Explains It All—the podcast to get unstuck and start living life on your own terms. In this episode, we’re diving into self-care, science, and soulful healing with the extraordinary Dr. Tamar Lawful—a top 50 influential pharmacist, certified Nutritional Genomics Specialist, and founder of LYFE Balance, Inc.Dr. Tamar shares how understanding your DNA, nutrition, and lifestyle can unlock radiant energy, hormone harmony, weight balance, and true self-love. She explains how your DNA reveals the right things to eat for yo...
2025-04-2950 minBeverly Explains It All26. Beverly Explains How a Former Banker Became Miss Universe🎙️ This week on Beverly Explains It All… I’m talking muscles, mindset, and major transformation with the incredible Angela Beyer!Angela isn’t just a personal trainer—she’s a Miss Florida, Miss USA and Miss Universe bodybuilding champion, a celebrity fitness coach, and the founder of House of Shape, where she helps women all over the world build muscle, burn fat, and completely transform their lives.In this episode, Angela shares her raw, real journey—from struggling with an eating disorder and health issues in college to completely resh...
2025-04-221h 01Beverly Explains It All25. Beverly Explains How To Step Into Your True Power And Heal Limiting Beliefs✨ What if the key to unlocking your success isn't hustle… but healing?In this powerful episode of Beverly Explains It All, I’m joined by transformational mindset coach and spiritual life guide Yve Bowen—a woman whose journey from self-abandonment to unshakeable self-love will truly inspire you. Yve is an intuitive healer, poet, author, singer, and songwriter who helps people uncover the beliefs holding them back and reconnect with the truest version of themselves.Together, we dive deep into:💫 How to shift from unworthiness to worthiness 💫 The power of intuition and “The Path o...
2025-04-151h 11Beverly Explains It All24. Beverly Explains The Blind Chef🎙️ BEVERLY EXPLAINS IT ALL PODCAST Season 2 | Debra Erickson – Blind Chef & Founder of The Blind KitchenThis week, I’m chatting with the incredible Debra Erickson—a blind chef who’s breaking barriers in the kitchen and beyond. She was the only blind student in culinary school, a former instructor for the Oregon Commission for the Blind, and now runs The Blind Kitchen to help others cook safely and confidently.We talk about how vision loss changed her relationship with food, her favorite adaptive tools, and how cooking became a powerful way to get un...
2025-04-081h 01
Marketing, Magic, & The Messy Middle: Wickedly BrandedAwaken Your Brand Magic | Beverly Cornell - Part 2Send us Fan MailCheck out Part 1 of the mini-series here!Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In part two of the Awakening Your Brand Magic mini-series, I share the next step: activation. If you've sparked clarity around your brand, now it's ti...
2025-04-0410 minBeverly Explains It All23. Beverly Explains The App For Achieving Mental WellnessIn this episode of Beverly Explains It All, I chat with Dr. Foojan Zeine, a renowned psychotherapist and creator of Awareness Integration Theory (AIT), a powerful framework that's been proven to reduce anxiety and depression while boosting self-esteem and life satisfaction. Dr. Foojan shares how AIT works and its real-world impact, including the innovative Foojan App, which combines AIT with AI technology to help users improve their mental health by up to 70%. If you're looking for practical, research-backed tools to enhance your well-being, this conversation is packed with insights you won’t want to miss!...
2025-04-0159 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedDare to be Wickedly Branded | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Have you ever felt like your brand doesn’t fully capture your magic? Like you’re hiding behind something that works but doesn’t wow? In this solo episode, I share the powerful story behind r...
2025-03-1807 minBeverly Explains It All20. Beverly Explains: How Cannabis & Plant Medicines Help Release Trauma 🌿 Healing, Emotions & Psychedelic Medicine with Becca Williams 🍄 Have you ever felt emotionally stuck, weighed down by past traumas, or just searching for a deeper connection to yourself? In this mind-expanding episode of Beverly Explains It All, I sit down with Guest Becca Williams, an Emotions Therapist & Psychedelic Plant Medicine Guide, to dive deep into the transformative power of microdosing, cannabis as a spiritual ally, and Emotional Liberation Therapy. 🍄 Becca shares her personal healing journey, the science and spirituality behind her methods, and how you can use these tools to ...
2025-03-1159 minBeverly Explains It All19. Beverly Explains how Intuitive Healing, Mediums & Psychics can help empower clients - With Guest: Tara WiskowYou guys! It feels so good to be back!In this powerful episode of Beverly Explains It All, I sit down with Tara Wiskow, a transformation coach, intuitive energy healer, medium/psychic, and founder of Be The Change You Need. Tara shares her deeply personal journey of self-discovery—from uncovering family secrets and struggling with identity to overcoming depression, suicide attempts, leaving an unfulfilling marriage, and losing 220 pounds. After the devastating loss of her sister, she experienced a profound awakening that led her to help women break free from limiting beliefs and step into their tr...
2025-03-041h 27Beverly Explains It AllWelcome to Season 2 of Beverly Explains It AllHey, guys! Let’s get real. Do you sometimes feel like life’s just a never-ending loop of wake up, drink coffee, go to work, waste countless hours scrolling online, eat, watch tv… maybe read a book, sleep, and repeat?Have you ever thought, “Is this really it?” Guess what? You’re not the only one. This is exactly why you need to tune into Beverly Explains It All every Tuesday.So- I’m Beverly, (A-duh) I’m your no-BS, self-discovery cheerleader, and I’m here to shake things up. I help people just like you— well...
2025-03-0106 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedAwaken Your Brand Magic | Beverly Cornell - Part 1Send us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Feeling stuck in your brand? You’re not alone. In this solo episode, Beverly Cornell shares how to awaken your brand magic with clarity, confidence, and consistency. Learn the simple yet powerful steps to real...
2025-02-1708 min
Marketing, Magic, & The Messy Middle: Wickedly Branded13 Years of Brand Magic: Lessons from Growth, Gratitude, and Purpose | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Welcome to a very special episode of the podcast. Today, we celebrate 13 incredible years of BC Associates Marketing, a journey that began as a solo freelancing adventure and has grown into a thriving purpose-driven ag...
2025-02-1311 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedPurposeful Giving: Align Your Business with the Magic of Cause Marketing | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Ready to make your brand’s giving efforts more impactful? 💡 In this episode, I unpack the magic of cause marketing with intention.Key Takeaways:Intentionality is Everyth...
2025-02-1312 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedGratitude in Business: 5 Ways to Show Appreciation This Thanksgiving | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Thanksgiving isn’t just a holiday—it’s a perfect moment to embrace gratitude as a year-round business practice. In this episode, I share how showing appreciation can transform relationships with clients, teams, and communit...
2025-02-1310 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedFrom Words to Growth: The Impactful Magic of Testimonials | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Make testimonials work for you in this new episode! I explain the true impact of social proof, showing how powerful testimonials can be for service-based businesses looking to build trust, attract clients, and grow wi...
2025-02-1310 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedHow Service-Based Businesses Can Make Black Friday a Success | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Black Friday isn’t just for retail—service-based businesses can join the action too! In this episode, I share powerful tips to help service-oriented businesses create irresistible Black Friday offers. There's a lot to consid...
2025-02-1308 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedSparks of Inspiration: Transforming Ideas into Tangible Success | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this episode, I share how service-based entrepreneurs can harness these sparks strategically to align with their goals, explore innovative ideas without distraction, and keep the spark alive without losing focus. From staying connected to...
2025-02-1311 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedFinding Your Niche Can Transform Your Purpose-Driven Brand | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.Finding your niche is the key to success, especially for creative entrepreneurs and purpose-driven brands. In this episode, I reveal how honing in on a specific focus can amplify your message, create deeper connections, an...
2025-02-1310 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedBusiness Growth Through Strategic Collaborations | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this episode, I delve into the transformative power of strategic collaborations for service-based businesses. I explain how partnering with like-minded organizations can help you grow your email list, expand your reach, and connect wi...
2025-02-1208 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedDiscover How to Craft Your Unique Brand Identity | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.This episode is a treasure trove of practical advice, tailored for small business entrepreneurs who are ready to redefine their marketing strategies and drive significant business growth. Over the next few minutes, you'll discover ho...
2025-02-1205 min
Marketing, Magic, & The Messy Middle: Wickedly BrandedRediscover Your Entrepreneurial Why: Embrace Boldness and Ignite Your Passion | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this powerful episode, I take you on a journey to rediscover the core of your entrepreneurial spirit. Whether you're just starting out or need a fresh perspective, this episode is packed with strategies an...
2025-02-1204 min
Marketing, Magic, & The Messy Middle: Wickedly Branded7 Minutes to Mastering Content Marketing: Strategic Tips | Beverly CornellSend us Fan MailWelcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.In this solo episode, recorded during our conversation with Kelly Clement the founder of Watermelon Math, we dive into the essentials of content marketing and offers practical advice for small business entrepreneurs. When executed st...
2025-02-1207 min
Marketing Mastery: Attract, Convert & GrowBreaking Through the Fog of Unfocused Marketing with Beverly CornellIn this follow-up to our first episode, Beverly Cornell returns to dive deeper into the world of branding magic. Last time, Beverly helped us uncover the importance of reconnecting with our 'why'—the heart and soul of any purpose-driven business.This time, we’re taking things further and exploring how clarity changes everything. Whether you’re feeling scattered, struggling to stand out, or just unsure of how to connect with your ideal clients, this episode is packed with insights and actionable steps to help you cut through the noise and create a brand that resonates.Beverly shares...
2024-11-2038 min