Shows
Marketing DilemmasThe Unified AI GTM Dilemma with Brandon Redlinger, Fractional VP of MarketingIn this episode of Marketing Dilemmas, Liam talks to fractional VP Marketing Brandon Redlinger about one of the biggest pressures facing GTM teams right now: “go do AI”, with no extra time, budget, or clear strategy. They dig into how to build a unified, AI-driven GTM motion when every team is at a different level of maturity, why foundations (data, ops, change management) matter more than shiny tools, and how to measure success with metrics like ARR per employee and containment rate. Brandon also shares where AI is actually working today, why you should listen to builders over...
2025-12-1642 min
TalkAIChatGPT Tips That Separate Operators from Amateurs w/ Brandon RedlingerBrandon Redlinger isn’t here to talk theory. He’s here to show how AI is blowing up the old marketing playbook. In this episode, we get into how real operators are using tools like ChatGPT to rip through competitive research, accelerate content, and make better decisions faster than most teams can open a Google Doc. Brandon walks through his actual workflow, his personal AI stack, and how he went from basic prompts to using AI as a force multiplier across every part of marketing. If you’re still treating AI like a side project, this will be a wake-up call...
2025-11-2030 min
GTM by the NumbersEp 11: The New Rules of Pricing, Packaging and Monetizing in the Age of AI with Marcos RiveraIn this episode of GTM By the Numbers, host Brandon Redlinger sits down with Marcos Rivera, Founder of Pricing I/O and author of Street Pricing, to unpack the radically shifting world of SaaS and AI pricing models. Marcos has helped hundreds of tech companies—from startups to scaled platforms—navigate monetization strategy, and in this conversation, he shares practical insights on how to stay profitable in the new AI economy.Marcos breaks down why SaaS pricing playbooks no longer work for AI-native products, and why leaders must rethink how they measure value, define margins, and build cust...
2025-11-0453 min
GTM by the NumbersEp 10: The State of AI in Go-To-Market: What’s Working, What’s Not & What To Do About It with Kristina McMillanIn this episode of GTM by the Numbers, host Brandon Redlinger sits down with Kristina McMillan, EIR at Scale Venture Partners and former VP of Research at TOPO and Gartner. Kristina is a pioneer in go-to-market benchmarks and an early voice in how AI is reshaping the GTM landscape.They dig into brand-new research from Scale Ventures and Benchmarkit.ai on the state of AI in GTM, breaking down what's actually working, which functions are seeing the biggest gains, and why so many AI initiatives fall flat.You’ll learn:Why marketing and sales de...
2025-10-2145 min
The Hard Corps Marketing ShowSet Your Idea Experimentations into Motion ft Brandon Redlinger | Hard Corps Marketing Show | Ep 455How can structured brainstorming and rapid testing transform your team’s creativity and innovation?In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his approach to generating high-impact ideas without falling into the common traps of overthinking or endless iteration. His insights offer a refreshing roadmap for leaders and communicators who want to foster creativity while staying focused on results.Brandon breaks down why suspending judgment du...
2025-10-0947 min
GTM by the NumbersEp 9: How to Make Brand Your Growth Engine in the Age of AI with Anthony KennadaIn this episode of GTM by the Numbers, host Brandon Redlinger chats with Anthony Kennada, former CMO at Gainsight, Hopin and Front. He has now turned CEO and held that position at AudiencePlus and currently at Goldenhour. Anthony shares a radical rethink of what it means to build brand in the age of AI. While many B2B companies still treat brand as fluff, Anthony argues it's the last true differentiator. In a world where features can be copied and campaigns automated, emotional connection and human experience become strategic levers.From orchestrating the unforgettable Pulse c...
2025-10-0848 min
GTM by the NumbersEp 8: The Hard Truth About Going Up-Market (and Why Most Teams Fail) From Karl Ortmann's Revenue Problem Solvers PodcastIn this special episode of GTM by the Numbers, we’re flipping the script. Instead of hosting a guest, we’re rerunning Brandon Redlinger’s appearance on the Revenue Problem Solvers podcast with host Karl Ortmanns.The conversation centers on one of the toughest GTM challenges out there: moving up-market. Brandon shares battle-tested stories from his time leading marketing at high-growth SaaS companies, including both painful lessons and breakthrough wins when transitioning from mid-market to enterprise.You’ll hear why a single big logo isn’t proof of readiness, how to align product, marketing, and success te...
2025-09-2344 min
GTM by the NumbersEp 7: Building Media Brands Inside B2B SaaS and the Future of Content Strategy with Kathleen BoothIn this episode of GTM by the Numbers, host Brandon Redlinger chats with Kathleen Booth, SVP of Marketing & Growth at Pavilion, about the evolution of GTM strategy through the lens of media. Kathleen shares why she’s betting big on building an owned audience, how Pavilion is treating its media brand as a standalone subsidiary, and why YouTube could be the next frontier for B2B content.They dive into the metrics that actually matter when running a media-first GTM play, the differences between broad-based versus niche podcast distribution, and the challenges of proving out audience growth to...
2025-09-0951 min
GTM by the NumbersEp 6: The Language of the Boardroom: P&L Fluency and Reading the Market with Cassie YoungIn this episode of GTM by the Numbers, host Brandon Redlinger sits down with Cassie Young, General Partner at Primary Venture Partners, SaaS operator turned investor, and longtime GTM leader. Cassie brings a rare perspective at the intersection of operating and investing, having led Sailthru through a turnaround and acquisition before advising and backing today’s fastest-growing SaaS companies.Together, Brandon and Cassie unpack what it really takes to level up from functional leader to true GM, and why mastering the numbers is the most underrated skill for anyone aiming at the C-suite. Cassie shares stories from he...
2025-08-2651 min
GTM by the NumbersEp 5: Reimagining Marketing and Team Structure in the Age of AI: What's Working and What's Not with Jon MillerIn this episode of GTM by the Numbers, Brandon Redlinger chats with Jon Miller to rethink how marketing and revenue teams should operate when AI is at the core—not bolted on. Jon breaks down where AI is already working (inbound agents, agentic workflows that compress prep/follow-up) and where it isn’t (spray-and-pray outbound “personalization” without human oversight). He explains why to avoid multi-year vendor lock-in during this transition, how “AI-curated playlists” will replace rigid nurture streams, the emerging shape of GTM orgs (fewer SDR bodies, rise of GTM engineers), and how to measure AI’s impact through efficiency and...
2025-08-1252 min
GTM by the NumbersEp 4: Why Most GTM Efficiency Metrics Are Dead Wrong And What CROs Should Track Instead with Jacco van der KooijIn this episode of GTM by the Numbers, host Brandon Redlinger chats with Jacco van der Kooij, founder of Winning by Design, to unpack why most GTM efficiency metrics are dead wrong—and what CROs should be tracking instead. They dive into the Bow Tie model, the rising cost of acquisition, and the untapped power of customer-led growth. If you're leading a SaaS revenue team and questioning whether your metrics actually reflect success, this conversation will give you the clarity, and the playbook, you need.What you’ll hear in this episode:Why most SaaS GTM team...
2025-07-2957 min
Scrappy ABMThe Booth Hack That Hit Meeting Quotas on Day One (with Brandon Redlinger) | Ep. 189What if a few LinkedIn headshots and some paint sticks could generate more qualified meetings than a six-figure ABM platform? On this episode of Scrappy ABM, host Mason Cosby welcomes Brandon Redlinger, a seasoned ABM leader and co-founder of The Forge, to break down a low-cost, high-yield play executed during Forrester’s Summit.The campaign—built around a simple idea called Find Your Face—used printed cutouts of buyers’ faces to turn booth traffic into booked meetings. And it worked so well, the team ran out of faces on Day One.Bra...
2025-07-2423 min
GTM by the NumbersEp 3: Attribution Myths, Brand Truths & Capital-Efficient Growth with Bill MacaitisIn this episode of GTM by the Numbers, host Brandon Redlinger sits down with Bill Macaitis—the former CMO who propelled Salesforce, Zendesk, and Slack to breakout growth and now advises the next generation of SaaS disruptors through SaaS CMO Pro. Together they unpack what it really takes to build a capital-efficient, customer-obsessed GTM engine in 2025.Bill explains why traditional last-touch attribution is broken, how to prove marketing impact with control-group experiments, and the mindset shifts every GTM leader needs in an AI-driven world. They also dive into aligning incentives across marketing, sales, and product, the underrated po...
2025-07-1547 min
GTM by the NumbersEp 2: Building a Metrics-Obsessed Revenue Operating System That Scales with Kyle NortonIn this episode of GTM By the Numbers, host Brandon Redlinger sits down with Kyle Norton, CRO of Owner.com and host of the Revenue Leadership Podcast, to unpack what it truly takes to lead a high-performing, metrics-driven GTM org. Known for his obsession with operational rigor and data fluency, Kyle breaks down his Revenue Operating System. Kyle explains he builds dashboards, forecasts with precision, and trains frontline leaders to make data-backed decisions.They also explore the CRO’s real job (hint: it’s not just hitting a number), how to prevent your team from gaming inputs, and...
2025-07-0258 min
GTM by the NumbersEp 1: The Science of GTM Using Metrics, Experiments, and the Art of Strategic Decision-Making with Scott StoufferIn this episode of the GTM By the Numbers podcast, part of the BenchmarkIt podcast family, host Brandon Redlinger speaks with Scott Stouffer, a five-time SaaS CEO, founder of ScaleMatters, and one of the foremost voices in data-driven GTM strategy. With over 30 years of experience (including leading a company through IPO and multiple exits), Scott is an unapologetic metrics nerd who’s on a mission to bring clarity and precision to GTM decisions.Together, they unpack the myths of SaaS metrics, why most GTM teams are tracking the wrong KPIs, and how to rethink success through the le...
2025-06-1259 min
Best Story WinsSmarter GTM for Marketing Leaders with Brandon Redlinger of The ForgeMany go-to-market strategies sound good on paper but fall apart in practice. The issue isn’t the lack of talent, but rather the misalignment, timing, or wrong assumptions they’re founded on.In this episode, Brandon Redlinger, fractional marketing leader and co-founder of The Forge community, shares what he's learned from years in the trenches of B2B marketing, from building ABM categories to launching his own curated community for marketing leaders. He talks about why brand matters more than ever, what makes community-building actually work, and how to avoid the common pitfalls that derail go-to-market efforts.
2025-06-0539 min
Growthology The PodcastGrowthology - S1 Ep6 Brandon RedlingerSummary
In this episode of Growthology, Carlos Hidalgo interviews Brandon Redlinger, the new VP of Chili Piper. They discuss the importance of understanding and prioritizing the customer experience, the changing landscape of B2B buying, and the need for marketers to have a sales background. They also touch on the challenges of aligning marketing and sales, the value of continuous customer research, and the potential benefits of incorporating commissions into marketing compensation packages. Overall, the conversation emphasizes the importance of evolving marketing strategies and approaches to meet the ever-changing needs of customers.
Keywords
customer experience, B2B buying, sales...
2024-08-2642 min
Marketing DilemmasAdapting LinkedIn strategies to feed into create demand motions, with Brandon Redlinger VP of Marketing at Chili PiperCognism’s CMO Alice de Courcy, speaks to VP of Marketing at Chili Piper, Brandon Redlinger about how to create and implement a stand out LinkedIn strategy that helps to feed demand creation motions.
2024-07-0941 min
B2B Pipeline PioneersMarket Alignment for Revenue Growth: Refining Strategic NarrativesBrandon Redlinger, VP of Community at Chili Piper, learned from the challenges of 2023 the importance of constantly reevaluating your unique POV. This year, Brandon prioritizes listening to customers to refine Chili Piper's strategic narrative, ensuring alignment with market trends and customer pain points.About this Pioneer > 0:45Biggest Challenges > 2:39Looking Forward > 5:41100 Pennies Game > 7:28Final Thoughts > 13:12View the 100 Pennies Game: Click Here!Follow Brandon Redlinger on LinkedInFollow Manoj Ramnani on LinkedIn
2024-05-3114 min
Metrics that Measure UpThe Journey to Head of Marketing - with Brandon Redlinger, VP Marketing Chili PiperBrandon Redlinger, Vice President of Marketing joins our host Ray Rike to discuss his journey to becoming the head of marketing for Chili Piper, a leading B2B SaaS company. The topics they cover include:The path to VP Marketing and beyondThe benefit of building a personal LinkedIn brand and followingThe evolution of the B2B SaaS CMO roleHow will B2B Marketing evolve in the AI eraBrandon's first role was as a Sales Development Representative and then as an AE for a few years. Then he discovered his passion for technology and...
2024-05-2937 min
Beyond The PipelineMarketing Ops from the POV of a Marketing Leader with Brandon RedlingerIn this episode, Brandon - VP of Marketing, Chili Piper and I discuss about how a leader would leverage ops to attain marketing goals. From streamlining processes and optimizing technology stack to ensuring data accuracy and fostering cross-functional collaboration, we discuss the essential pillars of success for marketing operations. Additionally, we examine how the role of marketing operations has evolved over time, from being primarily tactical to becoming strategic enablers of growth and innovation within organizations.
2024-05-1348 min
The Dave Gerhardt Show#125: Career | How Chili Piper's New VP of Marketing Landed His Job (with Brandon Redlinger)Dave is joined by Brandon Redlinger, VP of Marketing at Chili Piper. Brandon takes us through how he landed his new role at Chili Piper against hundreds of applicants andHow to think through and negotiate compensationWhen to leave your job and how to break up with your employerTips for nailing interviews for competitive positionsDetermining company culture and values in the interview processTimestamps(00:00) - - Intro
(04:17) - - Navigating high-growth companies
(07:38) - - The challenging nature of founders
(14:58) - - The Importance of Knowing Your Market Value
(18:08) - - Overcoming Communication Challenges in the...
2024-03-1842 min
The GTM Pack ShowEpisode #39: Brandon Redlinger, VP of Marketing at CrosschqIn this episode of The GTM Pack podcast, we interview Brandon Redlinger, VP of Marketing at Crosschq based in Colorado Springs, Colorado.
In this conversation, we dig into:
💡 What is top of mind for VPs of Marketing in 2023
💡 Why it's important to build your own subculture within your marketing team
💡 The difference between being "agile" versus being "reactive"
#marketingleadership #community #gtm
Check out https://www.assetmule.ai to learn more about how product marketers & go-to-market teams use our software.
2023-09-2932 min
The Hype Within: Journeys of Authentic LeadershipServant Leadership in Action: Brandon Redlinger's Approach to Confidence, Competence, and AutonomySession Summary:
In this episode, we dive deep into the leadership philosophy of Brandon Redlinger, VP of Marketing at Crosschq. Brandon shares his approach to coaching in leadership, emphasizing the importance of fostering confidence, competence, and autonomy within his team. Drawing from his experiences and the principles of intent-based leadership, Brandon provides valuable insights into the nuances of modern leadership and the significance of personal growth in shaping a leader's journey.
Key Themes:
Authentic and Servant Leadership: At the heart of Brandon's leadership style is authenticity and a commitment to...
2023-08-2443 min
Nearbound MarketingThe 3 Marketer Personas Of the FutureLogan shares his take on where hiring lists may be headed in the near future. Logan argues one of the three personas, buyers, can allow marketing teams to strategically ‘reach into the market.’ He adds color to the discussion with various comments he got on a LinkedIn post covering the same topic. You can check out that LinkedIn post here: https://www.linkedin.com/posts/loganlyles_b2b-marketing-journalism-activity-7058500155452379136--B9S?utm_source=share&utm_medium=member_desktopCheck out a previous Marketing Together episode covering a similar topic with guest...
2023-05-2612 minNearbound MarketingHow Strategic Advisors Help You Live In Market | Brandon RedlingerDo you have strategic advisors in your corner or are trying to bring some on board? Today’s episode features Brandon Redlinger, VP of Marketing at Crosschq. We unpack how to approach advisors to get them on board as well as how to engage them once they’ve started working with you. Gain insights about how to position the networking opportunity of becoming a strategic advisor, approaches to vesting schedules, where to leverage advisors’ domain expertise on content strategy, and how to run effective ‘working session’ calls to keep advisors updated and engaged.To see th...
2023-04-2134 min
The Long GameBuilding ABM Orchestrations and Marketing Teams from Scratch with Brandon RedlingerIn today’s fast-paced digital age, many businesses and constantly looking for innovative ways to reach their target audience with the aim of growing their revenue and the business at large. Among the common department with the mandate of increasing the company’s sales are the ABM (Account-Based Marketing) and Demand Gen. But do many businesses understand the actual difference and relevance of the two departments? Brandon is a skilled product marketer and exceptional leader with a deep understanding of driving growth and building a brand. He currently serves as the VP of Marketing at Crosschq and previ...
2023-04-121h 12
RevOps RockstarsIntroducing Order to Chaos - Ali Seibel - RevOps Rockstars - Episode #20Today’s guest on RevOps Rockstars is an operations Swiss Army Knife. She has a passion for scalable processes, and a knack for keeping people on their toes. She is a constant innovator, who consistently goes above and beyond. Welcome to the show, Director of Revenue Operations at Groove, Ali Seibel! Ali joins hosts David Carnes and Jarin Chu to talk about what it really means to be a RevOps leader, how to effectively enable your teams, and the challenges faced when running a RevOps team.
Takeaways:
Not everyone truly appreciates the role that...
2023-04-0750 minThe Dave Gerhardt Show#49: ABM (Account-Based Marketing) OverviewDave is joined by Brandon Redlinger (VP Marketing at Crosschq). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase where he managed demand generation, ABM, content marketing, field marketing and partner marketing teams, and Head of Growth at Engagio where he led all content, website, corporate communications and digital marketing.By popular demand in the Exit Five community we wanted to do a dedicated episode on account-based marketing and cover all things ABM in this hour with Brandon, including: - Why take an ABM approach to marketing, which type of...
2023-01-0955 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthReaching Sales and Marketing Alignment -- Brandon Redlinger // ringDNABrandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is all about accelerating your revenue growth. So it’s important to know the marketing technology available to do just that. Today, Ben and Brandon talk about reaching the holy grail of sales and marketing alignment. Show NotesConnect With: Brandon Redlinger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-10-2315 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthReaching Sales and Marketing Alignment -- Brandon Redlinger // ringDNABrandon Redlinger, the senior director of product marketing at RingDNA meets up with Ben today to talk shop about marketing technology. Marketing is all about accelerating your revenue growth. So it’s important to know the marketing technology available to do just that. Today, Ben and Brandon talk about reaching the holy grail of sales and marketing alignment. Show NotesConnect With: Brandon Redlinger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-10-2315 minMarTech Podcast ™ // Marketing + Technology = Business GrowthUsing Account-Based Marketing (ABM) to Accelerate Growth -- Brandon Redlinger // ringDNAToday, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth. Show NotesConnect With: Brandon Redlinger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-10-2218 minMarTech Podcast ™ // Marketing + Technology = Business GrowthUsing Account-Based Marketing (ABM) to Accelerate Growth -- Brandon Redlinger // ringDNAToday, BenTalks MarTech with Brandon Redlinger, the senior director of product marketing at RingDNA. They talk about how to use marketing technology to accelerate revenue growth. Is your revenue reflecting your investment in your marketing strategies? Ben and Brandon discuss how you can use account-based marketing to accelerate your revenue growth. Show NotesConnect With: Brandon Redlinger: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2022-10-2218 min
RevOps PodcastFrom the Archive: AE Metrics Masterclass: Advanced Sales Metrics You Must Be TrackingToday, we're back with another oldie but goodie. (Well, it's not that old, but I guess in podcast years, it might actually be.) Anyway, this was another top downloaded episode that we wanted to put in your feed again. It's from our "201 Metrics" series, where we break down performance and diagnostic metrics for different roles on a revenue team. It should be no surprise that AE metrics was a highly popular topic. After all, AE metrics are fundamental when aligning your "closers" to the rest of your revenue operation, so we have a ton of great metrics t...
2022-04-2050 minRevOps PodcastFrom the Archive: How To Enter an Organization and Build Ops, with Rachel NazhandToday, we are digging into the archives and revisiting an early episode that is a favorite of ours and our listeners. We were lucky to have an awesome guest on the show with us, Rachel Nazhand (Head of Business Operations at Lunchbox). Jordan and Rachel had been bouncing ideas around for almost a year in the DMs before she finally joined us on the podcast. (He wouldn't admit it, but it's probably why he's so good at his job.) Rachel's POV provides a TON of value. She's been working with startups for a while. Lunchbox is her fourth. And...
2022-04-1352 minRevOps PodcastRole Specialization and Attribution Models with Greg PoirierIn this episode, we have another top-notch RevOps guest, Greg Poirier, CEO of CloudKettle, a consultancy that helps enterprises build and optimize their Revenue Operations. He held back on the chess and Star Trek references, but didn't pull any punches when it came to all things RevOps. Greg has done it all, from working at small companies to large enterprises. He has even gone through multiple acquisitions, including one by Salesforce. After wearing many hats, Greg knew his passion lied in what we now call Revenue Operations, and thus CloudKettle was born, where he gets to handle R...
2022-04-0648 minRevOps PodcastLogic Game: You Just Had a Great Quarter, but Your Forecast for this Quarter is BadHow do you know Jordan went to law school? He only brings it up EVERY. SINGLE. EPISODE! And this episode is no exception. Since the "Logic Game" episode was such a hit (where we drew inspiration from Jordan's days in law school), we decided to do it again. If you missed that episode, shame on you. But here's the quick rundown–we took a RevOps scenario, laid out the facts (i.e., the "fact pattern"), then gave recommendations as to how our fictional subject should handle the situation. Jordan, once again, starts by laying out the "fact pat...
2022-03-3037 minRevOps PodcastHow to Optimize Lead Response, Embrace RevOps & Maximize RevenueFast lead response has never been more important. But with leads and data constantly coming in from multiple sources, how can reps know where to focus in order to drive maximum revenue? This week, Brandon and Jordan sit down with Rob Simmons (VP of Sales Development at LeanData) to learn how top-performing companies are aligning sales, marketing, and operations to optimize lead response and maximize revenue.You'll hear:
How top-performing companies are prioritizing leads in response to real-time insights
Major lead routing mistakes companies routinely make (and how to avoid them)
How to keep reps automatically f...
2022-03-2354 minRevOps PodcastLogic Game: The First 30 Days of Being a VP of RevOpsWe're doing something a little different on this episode. As many of our listeners probably know, Jordan is an attorney by education and we're taking a page from the good ol' law school textbook. What they'll do is lay out all of the facts of a case, then you have to go through it, analyze it and make recommendations based on the information. And in the case for this episode, the facts are based on a question we got from a listener. Jordan starts by laying out the "fact pattern" (which we've included below), then the gang g...
2022-03-1640 minRevOps PodcastOffice Hours #3: Career Advice and Conversion Rate OptimizationThe RevOps Professors are back for our third office hours episode. We get a whole bunch of questions via LinkedIn, email, and even text messages asking us about Revenue Operations. We love it, keep on submitting them! But sometimes, we get a backlog. So, today we plow through a handful of our favorite questions because if one of our listeners has a question, we know that many more of you will probably want to hear the answer as well. On this episode we cover career advice and conversion rate optimization, among other topics.Resources...
2022-03-0930 min
The Revenue Growth Architects104 - What It Takes To Create & Host A Successful Podcast | Brandon Redlinger & Jordan Henderson, Revenue.ioThis week we are talking about podcasts on the podcast. So Meta, right?! If you are a marketer or individual and have thought about starting a podcast, you will want to grab your notebook and press play. On this episode we're joined by the hosts of the RevOps Podcast by Revenue.io, Jordan Henderson, and Brandon Redlinger to pull back the curtain on what it actually takes to ideate, produce, and host a podcast that makes it past the first few episodes. In addition to hosting the podcast, both Jordan and Brandon have full-time jobs at the...
2022-03-0754 minRevOps PodcastSales Coaching with Ryan VaillancourtOn this week's episode, we're talking about coaching with the VP of Sales at Revenue.io, Ryan Vaillancourt. More specifically, we are talking about key data that drives sales coaching, how to find that data, and how to use it to coach at the highest level.Books mentioned: The Talent Code by Daniel CoylePodcasts Mentioned: Finding Mastery Podcast with Michael GervaisHow I Built This with Guy RazLochhead on Marketing with Christopher LochheadMasters of Scale with Rei...
2022-03-0250 minRevOps PodcastAligning Your Business Around a LinkedIn Strategy, with Alec PaulOn this week's episode we're talking about LinkedIn. Today we have a bit of a change in format. Jonathan is out of office, so our trusty producer and resident LinkedIn expert Alec Paul joins us (with Jordan's permission) as a full guest. Alec has had a lot of recent LinkedIn success, at least at aggravating people, which we'll talk about. Plus, we'll get into why exactly you should post on LinkedIn (and how), the importance of aligning your business around a social strategy and Alec's favorite advanced LinkedIn tips.Follow the Hosts on LinkedIn:
2022-02-2342 minRevOps Podcast2022 Sales Pipeline and Revenue Benchmarks, with Ray RikeAre your reps generating enough pipeline? It's a question that keeps every sales leader up at night. So Revenue.io, RevOps², TenBound and DemandBase decided to do some research. On today's episode, Ray Rike (Founder of RevOps²) joins us to discuss the results. In addition to getting pipeline and benchmark averages from over 200 companies, we found that there's a sweet spot for how much pipeline and revenue your sales reps should create (if you go past it you'll actually create less revenue). So if you want to start counting sheep instead of pipeline numbers, this is the episode you ne...
2022-02-1658 minRevOps PodcastAre Your Internal Stakeholders Your "Customer"? with Jen IgartuaBy day, Jen Igartua is CEO at Go Nimbly, the first revenue operations consultancy, where she helps SaaS companies drive revenue by creating a frictionless, human buying experience. By night, she's creating sweet card games with her friends at Pillbox. In-between, she's listening to the RevOps Podcast. Yup! She's a fan AND an all around expert in marketing & sales alignment. Today Jordan (finally) comes prepared and the result is a wonderful, wide-ranging interview on RevOps. We get into what it takes to start a RevOps team at different business sizes, why our relationship with work is so broken, and...
2022-02-0950 minRevOps PodcastA Buyer's Guide: Navigating the SalesTech MarketplaceThere’s thousands of SalesTech solutions out there, and the number is only set to grow. On today's episode we tell you how to find the best of the best. Every spot in a sales tech stack is valuable. But with so many choices these days, it can be hard to figure out exactly which tools deserve a spot. Tune-in to hear the simple system that Jordan created to narrow down the search in this overwhelming SaaS marketplace, and ensure that you buy the right solutions for your needs.Follow the Hosts on LinkedIn:
2022-02-0246 minRevOps PodcastOffice Hours #2: Discounting, RevOps Career Advice, and Staying OrganizedThe RevOps Professors are back for our second ever office hours episode. We get a whole bunch of questions via LinkedIn, email and even text messages asking us about Revenue Operations. We love it, keep on sending them, but sometimes we get a backlog. Today we plow through a handful of our favorite questions because if one of our listeners has a question we know that many more of you have the same question. On this episode we talk discounting, RevOps career advice and how to stay organized.Resources Mentioned:Storytelling with...
2022-01-2636 minRevOps PodcastThe Value of Account ScoringThis week we are going to talk about Account Scoring. It's one of those subjects Jonathan has wanted to talk about for a long time. But Jordan always says it sounds kind of boring. Today he was (rightly) overruled. We once talked about lead scoring and only got into Account Scoring a bit with Jon Miller (check out that episode here). But we've never done a full episode on it. This is such a valuable topic and much different than lead scoring. Tune-in today for some classic RevOps razzle dazzle as we go deep on why.
2022-01-1942 minRevOps PodcastElevating Pipeline: Why Sales & Marketing Attribution Drive RevenueThis week we finally did it. The episode we have teased forever: sales and marketing attribution. The topic is dense, always exciting and important. We expect you to have strong feelings about this one and encourage you to send them all to Jordan directly. So tune-in today and let's talk about attribution.Follow the Hosts on LinkedIn:Jordan Henderson (Sr. Director of Revenue Operations)Brandon Redlinger (Sr. Director of Product Marketing)Jonathan Stevens (Sr. Revenue Operations Manager)Sponsored by:Revenue.io...
2022-01-1251 minRevOps PodcastHow RevOps Helps Deliver Exceptional Buying Experiences, with Howard BrownAll right, everybody, buckle up. Welcome to this week's episode of the RevOps podcast. Today we have a special guest, Jordan's boss! That's right, Howard Brown (Founder and CEO of Revenue.io) stops by to answer the most important question of all: How the hell did Jordan get hired? Then we talk about the history of Revenue.io, the recent name change, and why RevOps is key to delivering exceptional buying experiences.Resources:The Emergence Of The Revenue Operations Platform (Forbes)Cloudingo (The tool we use for data hygiene)
2022-01-0552 minRevOps PodcastSales Enablement Metrics: Increasing Competitive Win Rates and Shortening Deal CyclesWe've talked about a lot of metrics aligning different pieces of the revenue organization. Marketing to sales, sales to CS, revenue operations in general, all the metrics that you could want to know about your business. This week we want to talk about one that we think is not top of mind for most people, but is incredibly important: sales enablement and sales enablement. Some of you may already be thinking, "Why the hell does revenue operations care about sales enablement?" Well, there's a ton of reasons! First and foremost, we have to be closely aligned with enablement because...
2021-12-2942 minRevOps PodcastHow to Measure Your Intent-Based StrategyThis week we continue our 201 series on diagnostic metrics with intent-based marketing. This is a super exciting topic because intent-based data is relatively new and it's a HUGE piece of most ABX experiences. Businesses are really starting to lean into intent data. So, first we talk about what an intent-based marketing strategy is, as some listeners may not be familiar and we want to lay that framework for everybody. For those who love a formal definition: Intent-based marketing involves marketing a service, a product based on a customer's online actions or previous actions that you can use to indicate...
2021-12-2242 minRevOps PodcastHow to Manage RevOps Capacity and Scale Your Team, with Andy MowatAndy Mowat (Founder and CEO of Gated) is a serial entrepreneur, advisor, and investor with over 18 years of experience in growing technology companies, with a focus on Marketing and Revenue Operations. Andy has scaled three unicorns, including: Culture Amp (he drove a 10X growth in ARR in four years), Box (he ran all post-sale operations and marketing operations across 80,000 customers), and Upwork (built the initial marketing and sales systems). Today he joins us to talk about building RevOps from the ground up, how to manage capacity and scale your team.Guest...
2021-12-1550 minRevOps PodcastRevOps for RevOps: How to Track Your Own PerformanceWe are back on track this week. We know we've had some fun recently. We've had awesome guests. We've held our first office hours, But today we're back to RevOps 201, which loyal listeners will remember as our series on diagnostic metrics. In this episode we're talking about the metrics that you can use to diagnose problems across your entire revenue operation. We've talked about Marketing and Sales Alignment metrics. We've talked about CS and Sales Alignment metrics. And we would be remiss if we didn't spend some time talking about metrics to diagnose your RevOps team itself. We've gotten...
2021-12-0840 minRevOps PodcastOffice Hours: Landing an Ops Job, Account Targeting, and Two Truths and a LieThe Professors are in and their office door is wide open. Come on in! Today we air our inaugural episode of a new series called...Office Hours. Original, we know. We did not copy this format from another podcast. We made this up on our own. Don't look into it. As you know, our loyal listeners send the hosts a litany of questions every week. We usually have time to answer just one of them in our famous This Week on LinkedIn sement. But today, we answer much more than that! Don't miss it.Fo...
2021-12-0136 minRevOps PodcastMarketing Metrics: CAC, LTV, and Many Other AcronymsWe've aired a few special episodes recently, but now we’re back to RevOps 201. Today we’re talking marketing metrics to align your revenue operation. Marketing metrics are super interesting. There's a ton of them and many don't even help you align. It's kind of like sales and CS. There's stuff that's good to know, but "how many phone calls your sellers make” is not necessarily helping you align your revenue operation. Tune-in for a deep dive on the ONE marketing metric to rule them all: CAC (customer acquisition cost). Plus, a deep-dive on LTV and many other fun acrony...
2021-11-2438 minRevOps PodcastHow To Enter an Organization and Build Ops, with Rachel NazhandToday we are excited to have an awesome guest on the show with us, Rachel Nazhand (Head of Business Operations at Lunchbox). Jordan and Rachel have been bouncing ideas around for almost a year in the DMs. He wouldn't admit it, but it's probably why he's so good at his job. Rachel's POV provides a TON of value. She's been working with startups for a while. Lunchbox is her fourth. And they're growing fast, from 60 to 235 employees since the start of the year. So on this episode we're focusing on what happens when you enter an organization and need...
2021-11-1751 minRevOps PodcastIncreasing Win Rates with RevOps and Andy PaulThe RevOps guys stop by Andy Paul's Sales Enablement Podcast to discuss Revops, Revenue and podcasting. This conversation was so valuable we just had to bring it to you here. Tue-in to learn how sales teams and individual contributors benefit from the work of RevOps. Plus, the importance of increasing win rates.Guest:Follow Andy Paul on LinkedInSubscribe to the Sales Enablement PodcastLearn more at AndyPaul.comFollow the Hosts on LinkedIn:Jordan Henderson (Director of Revenue Operations)
2021-11-1040 minRevOps PodcastSpecial Episode: What's Next for RevOps? (ft. William Tyree)Get ready for a wildly different episode. Brandon's producing. Jonathan's away on secret fish tank-related business. And we have a GIGANTIC announcement to make! Loyal listeners will know the name William. He's our boss. The man who pays Jordan's exorbitant appearance fees. Today William Tyree (CMO of Revenue.io) takes over as host and puts Jordan on the hot seat. Tune-in to learn why ringDNA is now Revenue.io and how we are thinking about what comes next for RevOps.Guest:Follow William Tyree on LinkedinFollow...
2021-11-0354 minRevOps PodcastAE Metrics Masterclass: Advanced Sales Metrics You Must Be TrackingWe probably should have talked about AE (account executive) metrics first. We've done SDR metrics, and we've done CS metrics, yet we haven't done AE metrics. That feels a bit off. But it's totally fine. We started where we started. "They can deal with it!" Jordan said. Obviously AE metrics are fundamental when aligning your "closers" to the rest of your revenue operation, so we have a ton of great metrics to go over today. Some you may know, while others may catch you off guard. This is a weird episode. We have a ton of fun. Jonathan-fish-tank-camera-level fun...
2021-10-2749 minRevOps PodcastIncrease Engagement and Conversions with Better Content Experiences, with Randy FrischToday we are super excited to have our second guest stop by the podcast. Randy Frisch is Co-Founder, CMO & President of Uberflip, and author of the excellent book F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships. We all know what content creation is, but are you familiar with Content Experience? The role of most content marketers is not necessarily associated with the distribution of the content. They're great at creating content at scale, however what's the point in investing in all that content if you don't use it? That's where content experience c...
2021-10-2048 min
Sales Strategy & Enablement by Revenue.ioThe RevOps Podcast, with Jordan Henderson, Brandon Redlinger, and Jonathan StevensJordan Henderson (Director of RevOps), Brandon Redlinger (Sr. Director Product Marketing) and Jonathan Stevens (Sr. Manager of Marketing Operations and Automation) of ringDNA stop by to discuss their new RevOps Podcast. And today, you guessed it, we're talking RevOps! Like, what is Revenue Operations (RevOps)? What is the goal of RevOps? How does it fit into the overall organization? And how do traditional sales, marketing and success roles fit into RevOps. Plus, we dive into how sales teams and individual contributors benefit from the work of RevOps. All of this and much much more. Don't miss this episode.
2021-10-1443 minRevOps PodcastAvoid the Churn: Customer Success and Marketing Alignment MetricsToday we continue our deep-dive into what Jordan calls RevOps 201. Last week we spoke about the key metrics to align SDR and marketing functions. On this episode we take it a step further by getting into how you keep customers happy (and reduce churn) with customer success and marketing alignment metrics. First and foremost we talk about adoption, but that’s just the tip of the iceberg. There’s so much more. Don’t miss this one. Follow the Hosts on LinkedIn:Jordan Henderson (Director of Revenue Operations)Brandon Redlinger (Sr. Dir...
2021-10-1343 minRevOps PodcastRevOps 201: Key Metrics to Align SDR & Marketing FunctionsWe're doing something a bit different today. Over the past few months, the conversations we've held are what Jordan calls "RevOps 101". Transactional, operational things that are (of course) very important, but it's time for us to shift focus. Welcome to RevOps 201, where we'll be talking (mainly) about metrics. Not like basic, boring metrics, but things that are transformational across your business. Today we're talking about diagnostic metrics, specifically those that can be used to align your SDR and marketing functions.Follow the Hosts on LinkedIn:Jordan Henderson (Director of Revenue Operations)
2021-10-0647 minRevOps PodcastTarget Acquired: The Importance of Lead Scoring & PrioritizationIt's a Jonathan episode! He and Jordan built an elaborate lead scoring system at ringDNA and we're going to walk you through the Why and How. First though, what is lead scoring? Here's how we (read: Jordan) define it: a methodology that helps sales and marketing determine the sales readiness of leads and the type of content and conversations they should be having with potential buyers. It can be complex, but that's why you hire a Jonathan.Follow the Hosts on LinkedIn:Jordan Henderson (Director of Revenue Operations)Brandon Redlinger...
2021-09-2934 minRevOps PodcastPriced to Win: How Pricing Can Make or Break Your SaaS ProductThis week we are diving into a very interesting topic: pricing. Pricing is ubiquitous. Marketing, sales, customer success, your entire team, really, has a vested interest in pricing. Why? Because pricing can make or break your business. Simply put, pricing means what you're asking people to pay for your product. But there is one big caveat to this entire conversation. Not all industries price the same. We have listeners in real estate, consumer goods, and so forth. Today we are focusing on pricing in the software as a service (SaaS) business, which presents its own unique challenges and opportunities.
2021-09-2248 minRevOps PodcastThe Importance of Pipeline ManagementWhat is pipeline management? Good question. We would probably (if pressed) define it as the process of properly adding accurate information around close dates, qualification steps, and pipeline stages in order to provide Sales, Marketing, CS and Executive Leadership with reliable reporting as to what they can expect in projected revenue in the coming months. You do that in Salesforce or whatever your CRM is. It's probably Salesforce for 90% of you. If not, it should be. But we can talk about that another time. Tune-in today to learn pipeline management best practices, why it’s hard to automate, the im...
2021-09-1532 min
The Product-Led Revenue ShowThe Product-Led Revenue Show, EP 09 | "Being A Category Creator"🎙: In this episode, our host Jorge L Soto interviews Brandon Redlinger, Senior Director Product Marketing at ringDNA.
-- 👉🏽 Social Handles 👈🏼
🧑🏻💼 Expert's Linkedin: https://www.linkedin.com/in/brandonredlinger/
🏢 Company's Linkedin: https://www.linkedin.com/company/ringdna/
-- Company Overview
ringDNA is a revenue acceleration platform that uses AI to transform sales teams into high-performing revenue engines.
The leading choice for Salesforce customers like Hewlett Packard Enterprise, Nutanix and Autodesk, ringDNA offers a complete solution for sales engagement, sales playbook execution, performance insight, conversation intelligence and much more...
2021-09-1419 minThe Product-Led Revenue ShowThe Product-Led Revenue Show, EP 09 | Being A Category Creator🎙: In this episode, our host Jorge L Soto interviews Brandon Redlinger, Senior Director Product Marketing at ringDNA.
-- 👉🏽 Social Handles 👈🏼
🧑🏻💼 Expert's Linkedin: https://www.linkedin.com/in/brandonredlinger/
🏢 Company's Linkedin: https://www.linkedin.com/company/ringdna/
-- Company Overview
ringDNA is a revenue acceleration platform that uses AI to transform sales teams into high-performing revenue engines.
The leading choice for Salesforce customers like Hewlett Packard Enterprise, Nutanix and Autodesk, ringDNA offers a complete solution for sales engagement, sales playbook execution, performance insight, conversation intelligence and much more.
Backed by Goldman Sachs, Brya...
2021-09-0919 minRevOps PodcastSocial Selling: Be Responsible for the Dopamine HitToday we talk about social selling. Real social selling. Not connecting with prospects on LinkedIn and pitching them. Not outbound automation. Not spam. Social Selling is relationship building. It's leveraging social channels (in this case, Linkedin) to connect with prospects, develop relationships and engage with potential leads. We get into best practices, the knock-on effect for Companies, and why LinkedIn presents a huge opportunity for salespeople (if used correctly). Plus, our extremely pro-Social Selling producer, Alec, speaks up for the first time and explains the importance of being "responsible for the dopamine hit."Follow...
2021-09-0835 minRevOps PodcastHow To Do Sales Forecasting The Right WayWhat is sales forecasting? It sounds pretty self-explanatory and, well, it is. Forecasting your sales. But there’s much more to it than that. Here’s the proper definition for you sticklers: the process of estimating future revenue by predicting the amount of product or services your sales unit will sell in the next week, month, quarter, year, etc. Tune-in to this episode to learn the nuances of sales forecasting, why it’s central to a successful RevOps program, ringDNA’s best forecasting practices, and why negative forecasting may be the most important strategy of all.Fol...
2021-09-0137 minRevOps PodcastCold Outreach Tips & Tricks: Getting Through the NoiseToday we're going to be talking about cold outreach. Now this is near and dear to Jordan's heart, as somebody who managed sales teams for quite a long time. So, this is a very fun conversation. Cold outreach is the practice of contacting potential customers in your ICP (preferably) via phone, email, text, social media or carrier pigeon, to see if they have a problem that you can help them solve with your product. Twenty years ago no one would bat an eye at the efficacy of cold outreach, but today there are successful businesses bringing all their leads...
2021-08-2545 minRevOps PodcastHow RevOps Fuels Account Based Experiences, with Jon MillerThis week we have our first official guest on the podcast. Sure, we've had our producer Alec talk a few times, but that doesn’t count. We’re talking about a REAL guest. The OG of account-based… well, everything: Jon Miller (CMO of Demandbase). Not only did he co-found Marketo, where he helped transform marketing automation. But as founder of Engagio (which was later acquired by Demandbase), Jon drove the account-based marketing phenomenon. So, today we’re talking about, you guessed it, account-based everything, or what Jon now calls ABX (account-based experience).About the Guest:
2021-08-1845 minRevOps PodcastHow to Craft Your Sales MessagingOn today’s episode, we talk about sales messaging, which can be a bit like the wild west. Sales messaging is different from marketing messaging and corporate messaging. The end goal, here, is to book a meeting or close business. By breaking things down into simpler terms and learning about sales messaging, you can improve your alignment between marketing sales, customer success, finance, and legal. Follow the Hosts on LinkedIn:Jordan Henderson (Director of Revenue Operations): https://bit.ly/JH-LinkedinBrandon Redlinger (Sr. Director of Product Marketing): https://bit.ly/BR-Linkedin
2021-08-0345 minRevOps PodcastWhy Implementation Can Make or Break Your Customer RetentionToday we’re talking about implementation. Software or product implementation typically occurs in the post-sales process, and is essentially, deploying whatever the customer purchased. This typically involves making sure the product will operate properly and that users are trained and able to access said product. Tune-in to learn how to fulfill your contractual obligations and be a reliable sales force. Follow the Hosts on LinkedIn:Jordan Henderson (Director of Revenue Operations): https://bit.ly/JH-LinkedinBrandon Redlinger (Sr. Director of Product Marketing): https://bit.ly/BR-LinkedinJonathan Stevens (Sr...
2021-08-0348 minRevOps PodcastThe Right and Wrong Way to do Territory PlanningToday on the Rev Ops Podcast we delve into the importance of aligning sales, product marketing, demand gen, and customer success in something we call territory planning. In other words, a plan to ensure that your sales team is targeting the right prospects. Historically, most territories have been broken down by geography, but in today's world, modern territories are also divided by things like industry and company size. Tune-in to learn how to target and approach prospects and existing customers so that you can close more valuable deals for your company.Follow the Hosts...
2021-08-0333 minRevOps PodcastHow to Structure the SDR FunctionAt a high-level a sales development representative (SDR) is responsible for prospecting. They research and reach out to new clients who might be interested in the products that your company sells. And they introduce those clients to the company, which is really a nice way of saying they pester the hell out of somebody until they take a call with an account executive (AE). We kid! Of course, there’s so much more to it than that. Tune-in to find out how you structure your SDR team for sales success. Follow the Hosts on LinkedIn:
2021-08-0341 minRevOps PodcastBuilding the RevOps Function from ScratchWelcome to the RevOps Podcast! In our debut episode we discuss... you guessed it... RevOps! Today we set out to define RevOps, explain why you should have it, how to structure it, and when and why it’s important. Tune-in to find out why RevOps is the new GTM strategy being implemented by top companies. Follow the Hosts on LinkedIn:Jordan Henderson (Director of Revenue Operations): https://bit.ly/JH-LinkedinBrandon Redlinger (Sr. Director of Product Marketing): https://bit.ly/BR-LinkedinJonathan Stevens (Sr. Marketing Operations & Automation Manager): htt...
2021-08-0338 minRevOps PodcastIntroducing RevOps PodcastWelcome to the RevOps Podcast. Join Jordan Henderson, Jonathan Stevens and Brandon Redlinger on a journey as they explore building a top-notch RevOps function at a sales tech company (and making a podcast while doing it).
2021-06-3001 min
Surf and SalesS2E51 - How good product marketers help their sales team with Brandon Redlinger of RingDNAWhat if a product marketer actually started their career in sales, and was good at sales? That's who Brandon Redlinger is and he shares a wealth of information about what good product marketers do to help their sales teams succeed The 5 Key Pillars of Product Marketing Defining your value metric What is your value metric and how does it help with building prices How do you know when to increase price Navigating the pricing objection How do you know when your product is ready to be sold How often should sale...
2021-06-1441 min
APAC's B2B Growth PodcastBrandon Redlinger: How to Craft Awesome Research-Based ContentShahin chats with Brandon Redlinger, Senior Director, Product Marketing at ringDNA, about how marketers can create content that actually adds value to readers.
Brandon shares practical ways to look for interesting topics to write about and sheds light on a team structure that works best when creating large pieces of content such as ebooks.
During the conversation, he also stresses the importance of having long-term relationships with industry influencers and advises marketers to be strategic about the whole process.
Brandon Redlinger is the Senior Director of Product Marketing at ringDNA. He has an e...
2021-06-0234 min
The ABM PodcastHow Pitney Bowes Got Phenomenal Results From Its ABM Campaign w/ Karin Holmgren and Vina GSuccessful ABM campaigns aren't easy. They rely on the right data and targeting. Given the high investment around these campaigns, it's also essential to be ultra precise with your strategy personas. Automation presents another challenge because you want to take personalization to the next level.Still, one 100-year-old company just pulled off an ABM campaign with remarkable results.In this episode of The ABM Podcast, Rachael McBrearty, chief customer officer at LeanData, joins Brandon as co-host. They talk with Karin Holmgren, senior manager, global marketing operations, and Vina G, demand generation senior manager, global e-commerce at Pitney Bowes.
2021-01-0630 minThe ABM PodcastHow ABM Can Transform Your Marketing w/ Jeff Haws and David FortinoMessageGears, a customer marketing platform, launched out of the Georgia Tech incubator in Atlanta in 2010. The company has grown extremely fast and now employs 50 people. In the early days, MessageGears took a spray-and-pray approach to marketing. About three years ago, however, they started to get strategic and develop an ABM approach. In this episode of The ABM Podcast, Jeff Haws, senior marketing manager at MessageGears, talks with Christine and co-host David Fortino about how ABM transformed marketing at MessageGears. Jeff, David, and Christine discuss: How MessageGears got started The ways ABM ties into a content strategy How content syndication can h...
2020-11-1744 minThe ABM PodcastBuild a Predictable Pipeline by Creating an ABM Culture w/ Matt HeinzPeople quit on ABM when it gets tough. They know their old way got fewer results, but it's easier. True, ABM is no piece of cake, but it's not rocket science, either. And employing certain ABM tools and processes can help you create a sustainable, repeatable, and predictable pipeline. In this episode of The ABM Podcast, Matt Heinz, President of Heinz Marketing, talks with Brandon about the foundational tools you need to build that predictable pipeline. Brandon and Matt discuss: How to create an ABM culture Who drives the ABM culture change Success indicators for an ABM pilot Why people gi...
2020-11-0328 minThe ABM PodcastHow to use video to take ABM to the next level w/ Jesse Walsh & Alon WaksWith everybody working from home these days, our email boxes are more cluttered than ever. From sales pitches to follow ups, to those obnoxious reply-all emails that drive us all crazy, it’s clear that nobody wants more emails. Which begs the questions, how do you do outbound account-based marketing when email is a last resort? On this episode of The ABM Podcast, we’re talking to Jesse Walsh and Alon Waks about video and it’s role in ABM. What is the first step in getting started? How do you incorporate video into your outbound marketing efforts? What sort of fancy...
2020-10-1337 min
APAC's B2B Growth PodcastBrandon Redlinger: How Marketers Get Account-Based Marketing WrongIn this episode, host Shahin Hoda welcomes Brandon Redlinger from DemandBase, one of the main players in the ABM space.
Together, they identify the scenarios where marketers think they are doing Account-Based Marketing but, unfortunately, they are not. Tune in to learn the classic mistakes to avoid and how to identify when you are missing the mark with ABM.
Read the show notes: https://xgrowth.com.au/blogs/get-abm-wrong/
Join the Slack channel: https://growthcolony.org/slack
2020-10-0728 minThe ABM PodcastMaking ABM Magic on Social Media w/ Steve WattWhen face-to-face conversations became difficult due to COVID, the magic of ABM had to happen on social media. Twitter, Facebook, and especially LinkedIn became hives of business conversation online. In this episode of The ABM Podcast, Steve Watt, VP Marketing at Grapevine6, talks with Brandon about how to do ABM on social media during the pandemic and beyond. Brandon and Steve discuss: Who Steve is and what Grapevine6 is doing What people get wrong about ABM How ABM fuels inbound marketing The role branding plays in ABM Where marketing leaders can get started doing ABM on social platforms The ABM P...
2020-10-0640 minThe ABM PodcastQlik It: Aligning ABM with Customer Marketing w/ Melissa Alonso and Colleen GoldblattRight now, your company needs a three-fold focus with your existing customers: Are they happy? Are they nurtured? Are they feeling the love? With that in mind, how can you align ABM with customer marketing to feed into demand generation activities as well? In this episode of The ABM Podcast, Melissa Alonso, Director, Global Account Based Marketing at Qlik, and Colleen Goldblatt, Senior Manager, Global Strategic Marketing at Qlik, talk with Chrstine about how to align ABM with customer marketing. Christine, Melissa, and Colleen discuss: How to make data insightful and actionable What the Qlik Infusion Program is Where marketing...
2020-09-2241 min