Shows
brndBuilder Academy Podcast3 Simple Marketing Funnels to Nurture Leads and Grow Your BusinessWelcome, or welcome back to the brndBuilder Academy Podcast, where we dive into the latest trends in content marketing and share valuable insights you can apply to elevate your content strategy.
Today, we’re talking about the challenges of lead nurturing and three simple marketing funnels that can help.
First up is the Lead Magnet Funnel, designed to attract leads through free resources like ebooks or webinars. You create a landing page, followed by a thank-you page with access to the offer. A series of automated emails then provide value and build trust, eventually leading to...2023-07-1407 minbrndBuilder Academy PodcastMastering Growth Hacking: Scaling Strategies, Learning from Failure, and Data-Driven ExperimentationIn this episode, we have an exciting conversation with Hamlet Azarian, the CEO and Founder of Azarian Growth Agency. Join us as we delve into the fascinating world of growth hacking and discover its true meaning as an experimentation process.
Hamlet brings a wealth of experience in helping startups scale, and he shares invaluable insights on the importance of learning from failed experiments. We explore common mistakes that companies make when implementing growth hacking strategies, such as overlapping experiments and starting at the wrong stage of the funnel.
Throughout o...2023-06-0222 minbrndBuilder Academy PodcastAI in Design - Balancing Innovation and Human ExpertiseWelcome, or welcome back to the brndBuilder Academy Podcast, where we dive into the latest trends in content marketing and share valuable insights you can apply to elevate your content strategy.
In this episode, we speak with Bridget Fields, Founder and Creative Director of Design Show Marketing - an advertising and communications company dedicated to partnering with clients who make a positive impact on society.
We discuss the crucial role of digital marketing in today's landscape and how it influences both Design Show Marketing and their clients.
...2023-05-1914 minbrndBuilder Academy PodcastContent Marketing 101: 5 Proven Tips for Creating a Winning Strategy!Hello there, content creators! Today we're diving into the wonderful world of content marketing strategy. If you're feeling overwhelmed or stuck, don't worry – we've got you covered. In this episode, we're sharing five best practices that will help you develop and execute a successful content marketing plan.
First up, we'll talk about defining your audience and creating buyer personas. Who are your ideal customers, and what makes them tick? We talk about the importance of creating buyer personas that will help you craft content that speaks directly to their needs.
Next, we'll chat about setting cl...2023-05-0304 min
brndBuilder Academy PodcastEpisode 08: Content Marketing Expectations vs. Reality (Pt. 1)Content marketing can and should support sales but for the most part there isn't a straight line between you posting today and making a sale tomorrow. Or even 30 days from now.In this episode, we share a few common misconceptions about Content Marketing so you can strategize accordingly and manage your expectations.Check out the video on our YouTube: https://youtu.be/eVp8KT_oGXU------------------------If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see yo...2022-02-0305 min
brndBuilder Academy PodcastEpisode 07: 5 Reasons to Start a Podcast for Your BusinessIt’s no secret that we are constantly being bombarded with marketing messages coming from a plethora of online and offline channels. From social media ads to email marketing campaigns, it can be difficult to cut through the noise and build authentic connections.In order for your business to survive, you have to be creative and open to trying new ways to reach your target audience.One marketing medium that continues to gain in popularity is Podcasts.In this episode, we give you 5 reasons why you should start a podcast for your business....2022-01-2904 min
brndBuilder Academy PodcastEpisode 06: 2022 Content Marketing TrendsIt’s the start of a new year which means new trends!In this episode, we share a few Content Marketing Trends for 2022 and how your business can implement these strategies to remain visible, relevant and provide value.Check out the video on our YouTube: https://youtu.be/fPW_-uEs5Go------------------------If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see you in the next episode.------------------------brndMethod Media Group is a dig...2022-01-2604 min
brndBuilder Academy PodcastEpisode 05: 3 Types of Email Campaigns You Should Be RunningEmail marketing is still a great way to market to your audience, encourage them to take action and most importantly maintain ownership of the connection without relying on social platforms.In this episode, learn about 3 different types of email campaigns you should be running at any given time to maximize results for your businessCheck out the video on our YouTube channel: https://youtu.be/eiIR59RsPvM------------------------If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll...2022-01-0904 min
brndBuilder Academy PodcastEpisode 04: Top 5 Business Books Every Entrepreneur Should ReadNeed reading material during the holiday break? We got you covered!In this episode learn about 5 of the best business books every entrepreneur should read and key takeaways from each book.------------------------If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see you in the next episode.------------------------brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals....2021-12-1506 min
brndBuilder Academy PodcastEpisode 03: How To Create A Digital Marketing Strategy in 6 Easy StepsA solid digital strategy is key to the success of any digital marketing execution.Not sure where to start?Check out this episode for a breakdown of 6 easy steps to get started today!#1: Set a Goal#2: Create a Buyer Persona#3: Competitor Analysis#4: Content Messaging#5: Marketing Tactics#6: Map Out Your Funnel------------------------If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and we’ll see you in the ne...2021-12-0907 min
brndBuilder Academy PodcastEpisode 02: How to Measure Digital Marketing ROIIn this episode, Kelli shares standard KPIs to measure the success of your digital marketing efforts and the specific goals you need to have for your digital marketing campaigns.------------------------If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and I’ll see you in the next episode.------------------------brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals....2021-11-2405 min
brndBuilder Academy PodcastEpisode 01: 4 Ways to Repurpose Your ContentIn this episode, Kelli shares tips on how to repurpose content into 5 - 7 pieces of individual content that can be used across various social media channels including Instagram, Facebook, Twitter, LinkedIn and Youtube.------------------------If you enjoyed today's show, please share, follow and leave a review. Thank you for listening to the brndMethod Media Podcast and I’ll see you in the next episode.------------------------brndMethod Media Group is a digital marketing agency and we help our clients amplify their digital presence based on strategies that align with their conversion goals....2021-11-2302 min
brndBuilder Academy PodcastThe Importance of Brand and Data As Key Components of a Successful Marketing Plan || Eric Holtzclaw of Liger PartnersIn this episode of Digital Dive Media Podcast, we interview Eric Holtzclaw, Chief Visionary Partner of Liger Partners. Liger Partners is a full-service marketing firm that delivers everything from an engaging social presence to a full outside marketing solution crafted to your specific needs. Ligers are passionate about our work and laser-focused on delivering your success. For more information, visit https://ligerpartners.com/ Be sure to connect on social: - Instagram @LigerPartners https://www.instagram.com/ligerpartners/ - Twitter: @LigerPartners https://twitter.com/LigerPartners If you enj...2021-02-2618 min
brndBuilder Academy PodcastHow to Leverage Your Digital Audience to Build a Personal Brand That Supports Business Growth || Cross Palalas, VP of Strategic Optimization at Secret Sauce MediaIn this episode of Digital Dive Media Podcast, we interview Cross Palalas, VP of Strategic Optimization at Secret Sauce Media. Secret Sauce Media is a Digital Agency founded by MrBeast & Kwebbelkop designed specifically for Content Creators! Be sure to connect on social: @crosspalalas If you enjoyed this episode, be sure to Subscribe on Apple Podcast and YouTube.2021-01-2111 min
brndBuilder Academy PodcastHow to Turn Your Podcast Into a Revenue Generating Tool || Roger Nairn of JAR AudioIn this episode of Digital Dive Media Podcast, we interview Roger Nairn, Co-Founder/CEO of JAR Audio. JAR Audio helps companies grow their revenue and impact by producing original ROI-driven podcasts that make meaningful connections with listeners. For more information, visit http://www.jaraudio.com. Be sure to connect on social: @jar_audio If you enjoyed this episode, be sure to Subscribe on Apple Podcast and YouTube.2021-01-1917 min
brndBuilder Academy PodcastHow to Balance Branding and Sales || Ethan Decker of Applied Brand ScienceIn this episode of Digital Dive Media Podcast, we interview Ethan Decker, Founder and President of Applied Brand Science. Applied Brand Science separates fact from fiction with the latest research in advertising effectiveness, brand growth, and cognitive psychology. We sift through the research so you don’t have to. We strip out the academic jargon. Then we bring that advanced marketing knowledge to you and your team with easy-to-use playbooks, marketing plans, and team trainings. For more information, visit https://appliedbrandscience.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and You...2020-12-0219 min
brndBuilder Academy PodcastHow to Use Digital Solutions to Effectively Manage Employees || Bryce Davies of Workforce.comIn this episode of Digital Dive Media Podcast, we interview Bryce Davies, General Manager at Workforce.com. Workforce.com is a cloud-based Workforce Management System that helps businesses spend less time on paper timesheets and schedules and more on building great teams. For more information, visit https://www.workforce.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.2020-11-2713 min
brndBuilder Academy PodcastKeys to Building a Successful Career as a Marketer || Megan Ingram of Ingram Digital ConsultingIn this episode of Digital Dive Media Podcast, we interview Megan Ingram, Founder of Ingram Digital Consulting. Ingram Digital Consulting uses data and strategy to tell bold, fun and creative brand stories with a team of digital outlaws. For more information, visit http://www.ingramdigitalconsulting.com. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.2020-11-2515 min
brndBuilder Academy PodcastHow to Leverage Storytelling to Build a Successful Campaign || Justin Cooper of JOC Media EntertainmentIn this episode of Digital Dive Media Podcast, we interview Justin Cooper, owner of JOC Media Entertainment. JOC Media Entertainment is a global creative consulting agency specializing in alleviating the creative and logistic pain points in film production, marketing communications, and music entertainment. For more information, visit https://www.jocmedia.com/. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.https://www.instagram.com/jocmedia_entertainment/https://twitter.com/JOCMedia_Ent2020-11-2012 min
brndBuilder Academy PodcastThe Power of Data-Driven Consumer Insights || Sarah Marske of Saramar GroupIn this episode of Digital Dive Media Podcast, we interview Sarah Marske, Founder/CEO of Saramar Group. Saramar Group is a purpose-driven marketing consulting firm specializing in the U.S. Hispanic market. For more information, visit www.saramargroup.com. If you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.2020-11-1720 min
brndBuilder Academy PodcastElevating the Global Community of Black Women Entrepreneurs || with Nia Perry of Gradient Global CollectiveIn this episode of Digital Dive Media Podcast, we interview Nia Perry, Founder/CEO and Content Creator of Gradient Global Collective.Gradient Global™ Collective is a new media platform that spotlights and elevates the global community of black women entrepreneurs.For more information, visit www.gradientglobalcollective.com or email info@gradientglobalcollective.comBe sure to connect on social:@gradientglobal and @ceo_niaperryIf you enjoyed this episode, be sure to Subscribe on iTunes and YouTube.2020-10-0529 min
brndBuilder Academy PodcastCreating New Business Opportunities During A Pandemic || with Kara Smith Brown, CRO Lead CoverageIn this episode we speak with Kara Smith Brown, Chief Revenue Officer of LeadCoverage.LeadCoverage is a premier B2B marketing and PR agency that helps companies develop, or boost, lead generation through targeted marketing strategies and media coverage that drives inbound conversions and measurable marketing ROI. The supply chain and heavy industrial-focused business was started by two industry experts, Kara Brown and Will Haraway. More specifically, LeadCoverage provides lead gen services including marketing and sales alignment, perfecting tech stacks, social and email conversion, SEO and PPC, and sales accountability.For more information, visit www...2020-08-0436 min
brndBuilder Academy PodcastHow to Use Branding to Build a Startup || DDM Brand Masters || Tiffini GatlinOn episode 7 of Digital Dive Media Podcast, we switched it up a bit and launched a new segment called Brand Masters where we chat with successful business owners and executives about the power of branding, how they're killing it and what tips can they offer other. Our 1st guest, Tiffini Gatlin, Founder of LatchednHooked Beauty (https://www.latchedandhooked.com/).Tiffini has had several successful ventures and truly understands the importance of branding and how it can literally propel your business...even in the beginning when no one knows you and resources are tight. Check it out and let us know...2019-06-1717 min
brndBuilder Academy PodcastTami McQueen, Co-Founder of 31South, On the Changing Role of MarketingTami McQueen, Co-Founder of 31South, shares how important it is for marketers to align themselves with the sales process and how working together can benefit the organizations as a whole. She also shared some tips on how companies can better promote before, during and after conferences.2018-07-0622 min
brndBuilder Academy PodcastHow Jeff Perkins, CMO of ParkMobile is Using Digital to Change the Way We ParkJeff Perkins, Chief Marketing Officer of ParkMobile, shares how he got his start in digital marketing, the risks and lessons he’s learned from working with a startup, tried and true marketing strategies he’s used over the years and where he looks for inspiration.2018-06-1929 min
brndBuilder Academy PodcastGDPR - What You Need to Know Before 5/28/18 with Rachel Neufeld of Morris, Manning & MartinIn this special edition of the Digital Dive Media Podcast, I speak with Rachel Neufeld, a Morris Manning and Martin Associate of the Technology Transactions Practice/ Data Security Privacy & Breach Group about GDPR (General Data Protection Regulation).With an important upcoming compliance deadline of May 25th, marketers and sales teams are learning about how this will affect their organization, even if they are not an EU company.Rachel covers a few key details such as:* What constitutes personal data under GDPR?* Can a company cold call under GDPR?* Can a company market to preexisting databases?* Steps to becoming compliant.If...2018-04-1313 min
brndBuilder Academy PodcastPreparing Clients for a New Digital Landscape with Jena Luckman of JUICE LabsJena Luckman, Director of Communications for JUICE Labs shares the importance of starting with brand awareness campaigns, the impact of the changing algorithms on digital platforms, how she uses Facebook Groups to keep her skills sharp and why she turns to Saturday Night Live to keep up with current news.https://www.thinkjuice.com2018-03-2120 min
brndBuilder Academy PodcastHow Brandon Akira, VP of Mktg and Bus Dev for Tebo Dental is Building the Disney of DentistryBrandon Akira, VP of Marketing & Business Development for Tebo Dental shares his unique approach for incorporating digital marketing into pediatric dentistry, how he convinced his bosses to go all in by executing and why you should be careful when building a personal brand.2018-03-1222 min
brndBuilder Academy PodcastIntegrating Digital Marketing into Public Relations with Katie Kern, Media Frenzy GlobalKatie Kern, VP of Marketing and Public Relations for Media Frenzy Global, shares how she manages the integration of digital marketing into public relations, how she gets buy-in from C-level executives...and we chat about our shared admiration for Elon Musk.2018-02-0614 min