Shows
A History of MarketingDavid Reibstein: Linking Marketing Metrics to Financial ConsequencesA History of Marketing / Episode 46David Reibstein has spent his career straddling disciplines that don’t always talk to each other: quantitative analysis and behavioral science, academic theory and management practice, marketing departments and finance teams. As a Professor of Marketing at the Wharton School of the UPenn and the co-author of Marketing Metrics, Reibstein is a world-renowned expert on how to measure what marketing actually contributes to a business.We discuss what David learned while under the mentorship of Frank Bass, a pioneer of bringing quantitative analysis to marketing and half the na...
2026-01-2958 min
Ripple EffectConfidence in Cryptocurrency | David Reibstein and John Zhang (Part 2)In this two-part episode, Wharton marketing professors assess the future of cryptocurrency ownership and whether scandals have damaged consumer trust. This episode is part of a series on “Cryptocurrency.” Hosted on Acast. See acast.com/privacy for more information.
2025-01-1413 min
Knowledge at WhartonConfidence in Cryptocurrency | David Reibstein and John Zhang (Part 2)In this two-part episode from the Ripple Effect podcast, Wharton marketing professors assess the future of cryptocurrency ownership and whether scandals have damaged consumer trust. Hosted on Acast. See acast.com/privacy for more information.
2025-01-1413 minKnowledge at WhartonConfidence in Cryptocurrency | David Reibstein and John Zhang (Part 2)In this two-part episode from the Ripple Effect podcast, Wharton marketing professors assess the future of cryptocurrency ownership and whether scandals have damaged consumer trust. Hosted on Acast. See acast.com/privacy for more information.
2025-01-1413 minKnowledge at WhartonConfidence in Cryptocurrency | David Reibstein and John Zhang (Part 1)In this two-part episode from the Ripple Effect podcast, Wharton marketing professors assess the growth of cryptocurrency so far and how consumer confidence can influence pricing. Hosted on Acast. See acast.com/privacy for more information.
2025-01-0711 minKnowledge at WhartonConfidence in Cryptocurrency | David Reibstein and John Zhang (Part 1)In this two-part episode from the Ripple Effect podcast, Wharton marketing professors assess the growth of cryptocurrency so far and how consumer confidence can influence pricing. Hosted on Acast. See acast.com/privacy for more information.
2025-01-0711 minRipple EffectConfidence in Cryptocurrency | David Reibstein and John Zhang (Part 1)In this two-part episode, Wharton marketing professors assess the growth of cryptocurrency so far and how consumer confidence can influence pricing. This episode is part of a series on “Cryptocurrency.” Hosted on Acast. See acast.com/privacy for more information.
2025-01-0711 min
Paleo Ad Tech51. Wes Nichols – measuring the impact of MarketShare
Wes was the co-founder with Jon Vein of the marketing and media analytics platform MarketShare, founded in 2006 and sold to Neustar in 2015 for a reported $450 million. At the time, its annual revenues were about $60 million and customers included MasterCard, Intel and Twitter.
Wes is currently a Partner at March Capital, based in L.A., and is a Board Director for data insights company Disqo, healthcare AI firm Suki, ActionIQ, AI semantics software Persado and data infrastructure company Adverity.
MarketShare was a complex (and not inexpensive) offering, combining marketing science and services, that used both top-down...
2023-12-1000 min
This Week in BusinessDisney, Target & Taylor Swift: Wharton Professor Breaks Down Marketing TrendsWharton Professor of Marketing David Reibstein joins the show to discuss recent marketing stories and trends, including the importance of storytelling to emotionally connect with customers, and the biggest issues facing marketers. Hosted on Acast. See acast.com/privacy for more information.
2023-10-2618 minThis Week in BusinessSwitzerland Tops the 2023 Best Countries ReportMarketing professor David Reibstein discusses the Best Countries of 2023, ranked by U.S. News & World Report, global marketing and communications services company WPP, and the Wharton School. Hosted on Acast. See acast.com/privacy for more information.
2023-10-0218 min
Knowledge at Wharton‘Best Countries’ 2022: Who’s Number One?Wharton marketing professor David Reibstein unveils his annual “Best Countries“ ranking and explains why Switzerland takes the top while the U.S. has never cracked first place. Hosted on Acast. See acast.com/privacy for more information.
2022-10-1011 minKnowledge at Wharton‘Best Countries’ 2022: Who’s Number One?Wharton marketing professor David Reibstein unveils his annual “Best Countries“ ranking and explains why Switzerland takes the top while the U.S. has never cracked first place. Hosted on Acast. See acast.com/privacy for more information.
2022-10-1011 min
World Happiness PodcastPhilip Kotler and Christian Sarkar on Happiness, Hope and Human Rights.Philip Kotler and Christian Sarkar talk about Happiness, Hope, and Human Rights as part of the World Happiness Fest. ---- “…Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds’ trustees and senior corporate executives worldwide.”– Hazel Henderson, founder, Ethical Markets“Kotler and Sarkar convincingly make the case as to why values-driven marketing requires taking the right actions too. Timely, progressive and ground-breaking, their how-to brand activism framework should be the go-to guide for marketers wanting to make a bigger...
2022-01-2529 min
Our Two Cents Podcast115 - Wharton School of Business vs. Portland State UniversityDavid J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School of the University of Pennsylvania, where he is a world-renowned expert on branding, marketing metrics, product line decisions, and competitive marketing strategy. For several years he served as the Vice Dean of The Wharton School. Professor Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards. He also received the John S. Day Distinguished Alumni Academic Service Award of Purdue University's Krannert School of Management, an honor given to a graduate whose service within the...
2021-11-2546 min
74&WEST ExclusivesLet’s Talk Marketing: A Conversation with David ReibsteinTake a fascinating journey into the world of marketing. In this episode, David Reibstein (professor, author, and all-around marketing expert) discusses metrics, brand values, and the concept of socially responsible marketing. Good marketing is good for business. But can great marketing be good for society? Find out. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
2021-11-0127 min
Wharton Marketing Matters8/4/21: Hits and Misses with Professor of Marketing, David Reibstein, of The Wharton SchoolProfessor of Marketing, David Reibstein, of The Wharton School joins Marketing Matters to talk Marketing Hits & Misses of the week including Walmart modifying their face mask policy and Simone Biles’s unprecedented Olympics. Hosted on Acast. See acast.com/privacy for more information.
2021-08-0625 min
Knowledge at WhartonWhy Canada Took the Top Spot on This Year’s ‘Best Countries’ ListWharton’s David Reibstein explains why Canada the U.S. and South Korea pulled ahead while others fell behind in the 2021 Best Countries Report. Hosted on Acast. See acast.com/privacy for more information.
2021-04-2017 minKnowledge at WhartonWhy Canada Took the Top Spot on This Year’s ‘Best Countries’ ListWharton’s David Reibstein explains why Canada the U.S. and South Korea pulled ahead while others fell behind in the 2021 Best Countries Report. Hosted on Acast. See acast.com/privacy for more information.
2021-04-2017 min
Knowledge at Wharton‘Best Countries’ 2020: Which Nations Ranked Highest -- and Why?The annual ranking of the world’s best countries offers keen insight into global branding. Wharton’s David Reibstein discusses which nations came out on top – and which are the ones to watch. Hosted on Acast. See acast.com/privacy for more information.
2020-02-0319 minKnowledge at Wharton‘Best Countries’ 2020: Which Nations Ranked Highest -- and Why?The annual ranking of the world’s best countries offers keen insight into global branding. Wharton’s David Reibstein discusses which nations came out on top – and which are the ones to watch. Hosted on Acast. See acast.com/privacy for more information.
2020-02-0319 min
Roadmap to Retirement by Thrive Financial ServicesThe Year-End Crunch and Continuing Care Retirement CommunitiesDavid, Karen, Bret, and Joe return to "Live With Thrive" this week for a discussion of the year-end crunch and Thrive's December workshop schedule! They also welcome special guest David Reibstein to discuss age 55+ Communities and continuing care scenarios for retirees.
2019-12-0543 min
Wharton Business Radio Guest AudioAndrea Zahumensky on Measured ThoughtsAndrea Zahumensky, Chief Marketing Officer of the KFC U.S., joins host David Reibstein on Measured Thoughts. See acast.com/privacy for privacy and opt-out information.
2019-09-0835 min
Measured ThoughtsGuest, 12/17/18: Paul Vaaler, Assoc. Professor & Joel Waldfogel, Assoc. Dean, Univ. of MinnesotaGuest, 12/17/18: Paul Vaaler, Assoc. Professor & Joel Waldfogel, Assoc. Dean, Univ. of Minnesota by by David Reibstein
2019-06-1735 min
Measured ThoughtsGuest, 11/26/18: Stephen Diorio, Director, Forbes Marketing Accountability InstituteGuest, 11/26/18: Stephen Diorio, Director, Forbes Marketing Accountability Institute by by David Reibstein
2019-06-1736 min
Measured ThoughtsGuest, 11/19/18: Tom McGee, President & CEO, International Council of Shopping CentersGuest, 11/19/18: Tom McGee, President & CEO, International Council of Shopping Centers by by David Reibstein
2019-06-1735 min
Measured ThoughtsGuest, 11/12/18: Karl Wirth, CEO & Founder, EvergageGuest, 11/12/18: Karl Wirth, CEO & Founder, Evergage by by David Reibstein
2019-06-1735 min
Measured ThoughtsGuest, 11/5/18: Janiene Ullrich, EVP of Direct to Consumer, The Family CoppolaGuest, 11/5/18: Janiene Ullrich, EVP of Direct to Consumer, The Family Coppola by by David Reibstein
2019-06-1734 min
Measured ThoughtsGuest, 10/29/18, Collin Holmes, Founder & CEO, ChatmeterGuest, 10/29/18, Collin Holmes, Founder & CEO, Chatmeter by by David Reibstein
2019-06-1734 min
Measured ThoughtsGuest, 10/22/18: Beth Comstock, CMO, GEGuest, 10/22/18: Beth Comstock, CMO, GE by by David Reibstein
2019-06-1734 min
Measured ThoughtsGuest, 9/24/18: Denise Karkos, CMO, TD AmeritradeGuest, 9/24/18: Denise Karkos, CMO, TD Ameritrade by by David Reibstein
2019-06-1734 min
Measured ThoughtsGuest, 9/17/18: Moon Javaid, Vice President, Business Strategy & Analytics, San Francisco 49ersGuest, 9/17/18: Moon Javaid, Vice President, Business Strategy & Analytics, San Francisco 49ers by by David Reibstein
2019-06-1736 min
Measured ThoughtsGuest, 9/10/18: Ross Kimbarovsky, Founder & CEO, CrowdspringGuest, 9/10/18: Ross Kimbarovsky, Founder & CEO, Crowdspring by by David Reibstein
2019-06-1735 min
Measured ThoughtsGuest, 8/6/18: Brad Haley, CMO, IHOP RestaurantsGuest, 8/6/18: Brad Haley, CMO, IHOP Restaurants by by David Reibstein
2019-06-1734 min
Measured ThoughtsGuest, 7/30/18: Doug Cornille, Vice President of Marketing, Premier Nutrition CorporationGuest, 7/30/18: Doug Cornille, Vice President of Marketing, Premier Nutrition Corporation by by David Reibstein
2019-06-1735 min
Measured ThoughtsGuest, 7/23/18: Wes Nichols, Former CEO & Co-Founder, MarketShareGuest, 7/23/18: Wes Nichols, Former CEO & Co-Founder, MarketShare by by David Reibstein
2019-06-1735 min
Measured ThoughtsGuest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, LenovoGuest, 6/18/18: Matt Bereda, Vice President, Global Consumer Marketing, Lenovo by by David Reibstein
2019-06-1132 min
Measured ThoughtsGuest, 6/11/18: John Carroll, Senior Manager, Business Outreach & Brand Evangelist, YelpGuest, 6/11/18: John Carroll, Senior Manager, Business Outreach & Brand Evangelist, Yelp by by David Reibstein
2019-06-1137 min
Measured ThoughtsGuest, 6/4/18: Brian Killingsworth, CMO, Vegas Golden KnightsGuest, 6/4/18: Brian Killingsworth, CMO, Vegas Golden Knights by by David Reibstein
2019-06-1135 min
Measured ThoughtsGuest, 5/21/18: Melissa Waters, VP of Marketing, LyftGuest, 5/21/18: Melissa Waters, VP of Marketing, Lyft by by David Reibstein
2019-06-1135 min
Measured ThoughtsGuest, 5/14/18: Bret Werner, President, MWWPRGuest, 5/14/18: Bret Werner, President, MWWPR by by David Reibstein
2019-06-1136 minMeasured ThoughtsGuest, 4/23/18: Lisa Haggerty, Ad Measurement Lead, PinterestGuest, 4/23/18: Lisa Haggerty, Ad Measurement Lead, Pinterest by by David Reibstein
2019-06-1120 minMeasured ThoughtsGuest, 4/23/18: Brandon Schneider, Chief Revenue Officer, Golden State WarriorsGuest, 4/23/18: Brandon Schneider, Chief Revenue Officer, Golden State Warriors by by David Reibstein
2019-06-1133 minWharton Business Radio Guest AudioNadine Dietz on Measured ThoughtsNadine Dietz, Editor at Adweek and Host of CMO Moves Podcast, joins hosts David Reibstein and Suneal Bedi on Measured Thoughts. See acast.com/privacy for privacy and opt-out information.
2019-05-0653 minWharton Business Radio Guest AudioDavid Rubin on Measured ThoughtsDavid Rubin, CMO of The New York Times, joins hosts David Reibstein and Suneal Bedi on Measured Thoughts. See acast.com/privacy for privacy and opt-out information.
2019-04-2235 min
Moving the NeedleNation Branding: Which Countries Ranked Highest This Year?The idea of brand identity extends beyond the corporate world. Countries are also brands, and a country’s brand, like a corporate brand, is economically powerful. A positive country brand brings money and economic growth to it through tourism, foreign direct investment, and foreign trade; conversely, a negative country brand is economically costly. Professor David Reibstein, who collaborates with U.S. News and World Report in developing the Best Countries Rankings, shares select insights from his research. Hosted on Acast. See acast.com/privacy for more information.
2019-02-2124 min
This Week in BusinessImproving Economic Prosperity Through Nation BrandingDavid Reibstein, Professor of Marketing at the Wharton School and host of Measured Thoughts, joins host Dan Loney to discuss his recent B-School Seminar presented to congressional staffers that focuses on nation branding as it applies to the U.S., and why a country should care about their brand globally and the role that public policy plays in shaping and communicating that brand to the world. They will also discuss the 2019 U.S. News and World Report list of the best countries that rates a country’s wealth and success, the policies that create opportunities, and the people who le...
2019-02-1123 minThis Week in BusinessDefining Marketing MetricsStephen Diorio, Director of the Forbes Marketing Accountability Institute, joins hosts David Reibstein and Suneal Bedi to discuss marketing metrics and how data can be analyzed and applied to make better marketing decisions on Measured Thoughts. See acast.com/privacy for privacy and opt-out information.
2018-12-0634 minWharton Business Radio Guest AudioMoons Javaid on Measured ThoughtsMoon Javaid, VP of Business Strategy and Analytics for the San Francisco 49ers, joins host David Reibstein on Measured Thoughts. See acast.com/privacy for privacy and opt-out information.
2018-09-2736 minWharton Business Radio Guest AudioRoss Kimbarovsky on Measured ThoughtsRoss Kimbarovsky, Founder and CEO of Crowdspring, joins host David Reibstein and guest host Suneal Bedi on Measured Thoughts. See acast.com/privacy for privacy and opt-out information.
2018-09-1735 minThis Week in BusinessBehind the IHOb Marketing CampaignBrad Haley, CMO of IHOP, joins host Prof David Reibstein to discuss the decision making behind IHOP's recent temporary brand change to IHOb and whether they judge the strategy as a success on Measured Thoughts. See acast.com/privacy for privacy and opt-out information.
2018-08-1533 minWharton Business Radio Guest AudioDoug Cornille on Measured ThoughtsDoug Cornille, Vice President of Marketing at Premier Nutrition Corporation - the parent company of brands like PowerBar and Joint Juice, joins hosts David Reibstein and Suneal Bedi on Measured Thoughts. See acast.com/privacy for privacy and opt-out information.
2018-08-1433 minMeasured ThoughtsGuest, 3/19/18: Ray Elias, CMO of Hotel TonightGuest, 3/19/18: Ray Elias, CMO of Hotel Tonight by by David Reibstein
2018-04-1836 minMeasured ThoughtsGuest, 3/26/18: Aaron Shapiro, Founder & CEO of HugeGuest, 3/26/18: Aaron Shapiro, Founder & CEO of Huge by by David Reibstein
2018-04-1835 minMeasured ThoughtsGuests, 4/2/18: Jennifer Zwilling, Sasha Koozel ReibsteinJennifer Zwilling, Curator of Artisitc Programs at Clay Studio Philadelphia & Sasha Koozel Reibstein, Director of Boehm Gallery and Professor at Palomar College
2018-04-1853 minMeasured ThoughtsGuest, 4/16/18: Katie O'Reilly, CMO of the Philadelphia 76ersGuest, 4/16/18: Katie O'Reilly, CMO of the Philadelphia 76ers by by David Reibstein
2018-04-1824 minMeasured ThoughtsGuest, 4/16/18: Anthony Larrisey, Founder of Industria CreativeGuest, 4/16/18: Anthony Larrisey, Founder of Industria Creative by by David Reibstein
2018-04-1829 minMeasured Thoughts2/5/18: Shaz Kahng - Author, The Closer2/5/18: Shaz Kahng - Author, The Closer by by David Reibstein
2018-02-1934 minMeasured Thoughts11 - 6 - 17 Measured Thoughts: Howard Blumenthal - Visiting Professor, The Annenberg School11 - 6 - 17 Measured Thoughts: Howard Blumenthal - Visiting Professor, The Annenberg School by by David Reibstein
2017-12-0153 minMeasured Thoughts11 - 27 - 17 Measured Thoughts: James Thomson - Author, "The Amazon Marketplace Dilemma"11 - 27 - 17 Measured Thoughts: James Thomson - Author, "The Amazon Marketplace Dilemma" by by David Reibstein
2017-12-0135 minMeasured Thoughts11 - 20 - 17 Measured Thoughts: Scott Svenson - CEO & Co-Founder, MOD Pizza11 - 20 - 17 Measured Thoughts: Scott Svenson - CEO & Co-Founder, MOD Pizza by by David Reibstein
2017-11-2835 min
Indie Business Podcast VaultVault Episode #201: David Reibstein [Podcast]The Vault is an archive of my first podcasts so there is a record for you to enjoy. Welcome to the Vault Episode 201 featuring an insightful interview with Professor David Reibstein. He is the accomplished author of “Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.” This episode is packed with invaluable information and…
The post Vault Episode #201: David Reibstein [Podcast] appeared first on Indie Business Network®.
2010-07-2047 min
HSM PodCastingDavid ReibsteinDavid Reibstein foca as estratégias competitivas em marketing, passando por segmentação, decisões sobre linhas de produtos e marcas e, em abordagem brilhante, as métricas de marketing - sem perder de vista suas conseqüências financeiras.
Ph.D. em Administração Industrial, Reibstein é consultor de empresas e pertence a diversos conselhos diretores. Pela revista Business Week, foi considerado um [...]
2008-03-1218 min