Shows
A guy with a scarfEp. 56: Paul Boustead - Adaptive Latency Solutions: Matching Technology to Purpose in StreamingPaul Boustead's journey started "as a researcher doing research for telcos in Australia" back in 2000. Hel worked on real-time CDNs during what he calls "a super interesting time" when it was "very hard to actually get good scalable streams out there and working."His path led through gaming technology—"voice communication, massively multiplayer computer games"—before founding a company that Dolby acquired in 2007. This gaming background proved invaluable, as many low-latency challenges in sports streaming mirror early multiplayer gaming requirements.Defining Purpose-Driven LatencyPaul offers a clear framework for 2025: "Ultra low latency to us is sub-second," followed by "very low late...2025-07-2432 min
A guy with a scarfEp. 55: Paul McGrath - Beyond the Platform Wars: How CBC Built a Multi-Channel Strategy That WorksEp. 55: Paul McGrath - From Cannibalization Fears to YouTube Success: How CBC Cracked the Creator Economy CodePaul McGrath, a 20-year CBC veteran now leading strategy in the entertainment department, shared how Canada's national broadcaster evolved from fearing digital cannibalization to embracing the creator economy through scientific methodology.Three Phases of Digital EvolutionPhase One: Cannibalization Concerns"The first phase was concerns about cannibalization," McGrath explained. "There was concerns about publishing on digital services, cannibalizing a linear audience." This decade-old fear dominated industry discussions about digital distribution.Phase Two: DTC LearningCBC invested in their streaming platform, CBC Gem, building new competencies. "...2025-06-2929 min
A guy with a scarfEp. 54: Paolo Pescatore - The Future of Media in a Converged WorldIn episode 54 of "A Guy with a Scarf," host Carlo De Marchis interviews Paolo Pescatore, an industry analyst with over 25 years of experience covering telecommunications, media, and technology convergence.The Analyst's Unique ApproachPescatore has evolved from analyzing mobile devices to examining "the connected user in the converged world." His hands-on methodology is striking: he's converted his living room into an "experience center" with multiple 65-inch TVs, set-top boxes, and devices. "It drives my family insane. They never know which remote control to pick up," he admits, but this allows him to "practice what I preach."Innovation and Adoption ChallengesWhen...2025-06-1243 min
A guy with a scarfFrom Galáctico to Club-Builder: David Beckham's Long-Game GambleAt 31, when most athletes chase one last payday, Beckham placed a calculated bet on American soccer that would make venture capitalists jealous—and transform him from global icon to business mogul2025-06-0406 min
A guy with a scarfEp. 51: The Billion-Euro Mirage: How Ligue 1 Went From Record Deals to Streaming DesperationWhat if the billion-euro deal you bragged about became the life-raft you never boarded? French football’s about to show us.French football's Ligue 1 has experienced a dramatic rollercoaster of broadcasting deals that transformed from a record-breaking triumph to a cautionary tale of financial instability. This fascinating story begins in May 2018, when optimism ran high as PSG flourished with Qatari investment and France anticipated World Cup glory. Mediapro emerged with an extraordinary promise: €780-814 million per season for 80% of Ligue 1's broadcasting rights, sparking immediate spending sprees across the league.The euphoria was short-lived. Mediapro's new...2025-05-2805 min
A guy with a scarfEp. 50: Scott Gutterman - The Technology Driving PGA Tour's Digital RevolutionScott Gutterman, SVP of Broadcast and Digital Technologies at PGA Tour, offered a fascinating look into the complex technology ecosystem that powers golf broadcasting and digital experiences during the latest episode of "A Guy with a Scarf." Host Carlo De Marchis explored how the PGA Tour leverages cutting-edge technology to bring the sport to fans worldwide.The PGA Tour's broadcasting operation has evolved significantly in recent years. Gutterman explained that in 2020, they took greater control of their production capabilities. "We actually took over the below the line production," he noted, describing how they now deploy eight trucks...2025-04-2446 min
The Media BeatThe Media Beat Episode #69In this, our first ever "crossover" episode, Maureen and Claire talk to the wonderful Carlo De Marchis, host of the equally wonderful "Retention Zone" podcast, and jam about the state of the nation re sports rights, bundling, emerging viewing habits and, of course AI. Not only this, but we still have time for some podmoji action based around the Netflix drama everyone is talking about, the Samba Report on streaming live sports and one more which Claire attempts to surprise Maureen with!2025-03-2657 min
A guy with a scarfInside VAR: 5 Things You Never Knew About Football's Most Advanced Officiating TechnologyThe Evolution of VAR Technology: Democratizing Football OfficiatingIn the heart of modern football's technological revolution, Video Assistant Referee (VAR) technology stands as a testament to how digital innovation is reshaping the beautiful game. At SPOBIS, Tom Janicot from SportTech Solutions provided an exclusive insight into the intricate workings of VAR systems and their vision for the future of football officiating.The Foundation: From Pitch to Control CenterThe journey of VAR begins on the football pitch itself, where a sophisticated communication system connects match officials. As Janicot explains, their system captures both...2025-02-1706 min
A guy with a scarfEp. 49: Perplexity Sports: AI's First Major Play in Real-Time Sports DataIn a significant move to revolutionize how fans access sports information, Perplexity has launched Perplexity Sports, marking one of the first direct sports-focused initiatives by a major AI platform. This new product aims to transform the way fans interact with sports data by combining AI-powered search capabilities with real-time updates and comprehensive coverage.
Understanding Perplexity: The Foundation
Perplexity, launched in 2022, has established itself as an AI-powered answer engine that differs fundamentally from traditional search engines. Rather than providing links to websites, Perplexity synthesizes information directly from various sources to deliver comprehensive, real-time answers to user queries. This foundation has...2025-01-2007 min
The Business of FootballNetworking in the Sports Industry: Lessons from Carlo De Marchis on Building Lasting RelationshipsIn this episode, David sits down with Carlo De Marchis, known as "A Guy With A Scarf", to explore his extensive career in sports technology and marketing. Carlo shares his unique experiences attending major sports events, emphasizing the value of networking and idea generation behind the scenes. Carlo discusses the importance of creativity in the sports industry and how he leverages his brand to connect with others. KEY TAKEAWAYS Networking and Relationship Building: Attending sports events provides valuable opportunities to build relationships and foster connections with industry professionals. Creativity in Sports: E...2024-11-2734 min
A guy with a scarfEp. 48: Paola Marinone & Bengu Atamer - YouTube's Evolution: From Social Platform to Connected TVThe latest episode of "A Guy with a Scarf" featured an insightful conversation with Paola Marinone and Bengu Atamer from BuzzMyVideos, revealing significant shifts in YouTube's landscape and its growing importance in the connected TV space.
Key Takeaways:
Connected TV Dominance
Streaming viewership has increased from 34.3% to 37.7% in just 12 months
Cable TV decreased from 30.2% to 27.6% in the same period
YouTube's share grew from 7.9% to 9.3%, surpassing Netflix's growth (7.3% to 7.8%)
As Marinone emphasized: "Connected TV and TVs are where everybody wants to be at the end of the day. Although every device is important, the big dollars are actually on TV."
...2024-10-2325 min
A guy with a scarfEp. 46: Josh Walker - The Fluid Fan and the Future of Sports BusinessIn this episode of "A Guy with a Scarf," Carlo de Marchis interviews Josh Walker from Sports Innovation Lab about the evolving landscape of sports fandom, data-driven decision making in sports, and the future of the industry.
Key Takeaways:
1️⃣ The Fluid Fan Concept
Sports Innovation Lab introduced the concept of the "fluid fan" to describe the changing nature of sports fandom. Walker defines a fluid fan as someone who is "open to change" and "empowered to choose" how they engage with sports content. "The fluid fan is open to change, which means that they are willing to watch a Prem...2024-10-1025 min
A guy with a scarfSPECIAL: My new kids book : Let's Kick the Rules: Rebel Soccer📚⚽ Special News: "Let's Kick the Rules: Rebel Soccer" - A Book for Young Sports Lovers! ⚽📚I'm embarrassed to announce the release of my new children's book, "Let's Kick the Rules: Rebel Soccer"!A mix of my own experience as a dad of a 9 years old player and innovation a-la Kingsleague.Available on Amazon in English and Italian links in the comment section.As someone who's spent years in professional sports, I wanted to create a story that captures the true spirit of the game for young players.🌟 What's it about? Written for kids 7 and up, "Let's Kick the Rules" follows a gro...2024-10-0606 minA guy with a scarfEp. 45: Dave Lipp - Navigating Manchester United's Direct To Consumer StrategyIn this episode of "A Guy with a Scarf," I had the pleasure of speaking with Dave Lipp, who leads Business Development and Strategy for Direct-to-Consumer initiatives at Manchester United. Our conversation explored the club's evolving approach to fan engagement in the digital age, the challenges of global brand management, and the impact of emerging technologies on sports marketing.
Dave's journey to Manchester United is a testament to the diverse expertise needed in modern sports management. Starting his career in ticket sales for Maple Leaf Sports and Entertainment in Toronto, he gained valuable experience in fan communication. His path...2024-10-0336 min
A guy with a scarfEp. 44: Engaging Fans with Real-Time Tech - An Overview of Ably🧠 As you may know i have recently started a collaboration with Ably for the Realtime Fan Engagement initiative, as I really believe that what they have is very useful to many of in sport and media tech.
🎙️ To share more about what they do I thought of (again) asking for the help of my good AI friends Miles and Faye and recorded a podcast to deep dive, instead of boring you with feature lists.
👩💻 They break down Ably, a real-time technology platform (fully API-based) that's powering next-level experiences for everything from live sports to esports tournaments, online auctions, and even live concer...2024-10-0213 min
A guy with a scarfEp. 43: SportsPro AI London - Interviews - Untangling AI2024-10-0110 min
A guy with a scarfEp. 42: Realtime Fan Engagement Panel at Product BYTE LiveThe third instalment of Product Byte Live, held in London, brought together industry leaders to discuss the future of product development in media, sports, and entertainment.
I talked to the organizer Tom McDonnell, CEO of Monterosa , and Matthew O'Riordan , CEO of Ably , who shared their insights on real-time fan engagement and the challenges facing the industry in a panel I moderated in the afternoon also with Vishal Parikh from LiveLike.2024-09-1803 minA guy with a scarf🥇 Post-Paris 2024 - Ep. 7: Sarah Lewis2024-08-2105 minA guy with a scarf🥇 Post-Paris 2024 - Ep. 6: Alex Balfour🥇 Post-Paris mini-series! Episode 6 with Alex BalfourI have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf:1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most innovative thing you saw (in any of venue, broadcast, digital, social).3. What should be improved in LA?Here is what Alex had to say:🌟 Spectacular Success:Olympics has "got its mojo back"Reminiscent of London 2012's energyParis beautifully showcased, with Eiffel Tower as the star🖥️ Digital Triumph:First truly end-to-end digital GamesFlawless IOC platforms and outstanding appEnhanced storytellin...2024-08-2005 minA guy with a scarf🥇 Post-Paris 2024 - Ep. 5: Michael Payne🏅Olympics 🇫🇷 Post-Paris 2024 Mini-Series: Episode 5 with Michael Payne I have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf:1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most innovative thing you saw (in any of venue, broadcast, digital, social).3. What should be improved in LA?Here is what Michael had to say:- Overall🏛️ Stunning historical backdrop turned Paris into a sports venue🗼 Magical elements like the Eiffel Tower rings and innovative cauldron🎟️ Successful implementation of digital ticketing system🌟 Overall, a massive reboot for the Olympic brand- Ar...2024-08-1905 minA guy with a scarfPost-Paris 2024 - Ep. 4: Joe Farren🥇 Post-Paris mini-series! Episode 4 with Joe FarrenI have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf:1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most innovative thing you saw (in any of venue, broadcast, digital, social).3. What should be improved in LA?Here is what Joe had to say:🌟 Exceeded Expectations:- Organization level- Look and feel of the Games- Premium design without excessive sponsorship logos- Cultural Olympiad offerings🏠 Innovative Highlights:- Public access to hospitality houses- Alibaba's 360 camera activation💡 Suggestions for LA 2028:- En...2024-08-1803 minA guy with a scarfPost-Paris 2024 - Ep. 3: Thierry FautierI have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf:
1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.
2. The most innovative thing you saw (in any of venue, broadcast, digital, social).
3. What should be improved in LA?
Here is what Thierry had to say:
🎉 Exceeding Expectations: Despite initial doubts, Paris 2024 was a resounding success, dispelling concerns about high prices and overcrowding.
🗼 Iconic Venues: The games uniquely integrated iconic Parisian landmarks, setting a high bar for future hosts.
📺 UHD Breakthrough: For the first time, UHD...2024-08-1707 minA guy with a scarfPost-Paris 2024 - Ep. 2: Peter ScottI have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf:
1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.
2. The most innovative thing you saw (in any of venue, broadcast, digital, social).
3. What should be improved in LA?
Here is what Pete had to say:
🗼 Pete spent 17 days in Paris, implementing Play Anywhere's technology with two broadcasters.
🚇 He praised Paris's infrastructure, particularly the efficient public transportation and multilingual staff.
🚴 The city was less crowded due to Parisians taking their August vacations, making it easier to...2024-08-1602 minA guy with a scarfPost-Paris 2024 - Ep. 1: Sebastien Audoux🥇 Post-Paris mini-series!I have asked few of people in my network with direct experience of the games these 3 questions for A guy with a scarf:1. How was Paris 2024 compared to your expectations? What exceeded, what fell short.2. The most innovative thing you saw (in any of venue, broadcast, digital, social).3. What should be improved in LA?First is Sébastien Audoux, this is what he had to say:🏅 Exceeded Expectations: The Games far surpassed even optimistic predictions.📺 Visual Spectacle: The TV broadcast was particularly impressive, showcasing Paris beautifully.🎟️ Seamless Experience: Excellent logistics, with easy movement between events and last-minute ticket availabi...2024-08-1605 min
A guy with a scarfEp. 41: Thomas van Schaik - The Rise of Athlete-Centric Brand Building in SportsThe Power Shift in Sports Marketing
One of the most striking observations Van Schaik made was the dramatic shift in influence from traditional sports entities to individual athletes. He illustrated this with a compelling comparison:
"If you take the FIFA World Cup, the NHL, the NBA, the NFL, the MLB... the five biggest leagues, five biggest sports entities... they have a combined social media following of 460 million. But now we take a look at just Cristiano [Ronaldo], Messi, and Neymar Junior... these three guys have an audience of 1.9 billion."
This stark contrast underscores a fundamental change in the sports...2024-07-2528 min
A guy with a scarfEp. 40: Matt O'Riordan - Revolutionizing Fan Engagement with Real-time TechnologyListen to the Spotify podcast
The Evolution of Real-time Experiences
Matt began by explaining the journey of real-time applications, from simple notification systems to complex, interactive platforms. He identified three key stages in this evolution:
Live experiences: One-way broadcasting of data, similar to video streams.
Shared live experiences: Users engage with each other while consuming live content.
Collaborative experiences: Users interact with each other and manipulate the experience itself.
This progression mirrors the changing expectations of fans, particularly younger generations who demand more interactive and social viewing experiences. As Matt noted, "The younger generation are demanding more. They want...2024-07-2225 min
A guy with a scarfEp. 39: Michael Payne - Olympic Visionary on the Future of Sports Business and Technology2024-07-1750 min
A guy with a scarfEp. 38: Alex Balfour - Digital Evolution of the Olympics: From London 2012 to Paris 2024For episode 38 of A guy with a scarf , I sat down with Alex Balfour, a digital pioneer in the world of sports and entertainment. Balfour, who served as the Head of New Media for the London 2012 Olympic Games, shares his insights on the digital evolution of the Olympics and the changing landscape of sports engagement.
The Digital Transformation of the Olympics
Balfour's journey with the Olympics began in 2006, a time when the digital landscape was vastly different from today. He recalls, "When I joined the organizing committee in 2006, Facebook existed, I think, barely. Twitter hadn't quite launched, Instagram didn't...2024-07-0825 min
A guy with a scarfEp. 37: Terrence Burns - The Evolution of Olympic Sponsorship and MarketingIn this episode of "A Guy with a Scarf", I sit down with Terrence Burns, a veteran of the Olympic movement with over 30 years of experience in sports marketing. Burns shares his insights on the evolution of Olympic sponsorship and marketing, the importance of values in the Olympic brand, and what we can expect from the upcoming games in Paris and Los Angeles.
Burns began his Olympic journey with Delta Airlines, managing their sponsorship for the Atlanta Games in 1996. He fell in love with the Olympics, not just for the sports, but for the philosophy and values behind the...2024-06-1829 min
A guy with a scarfEp. 36: Keynote - The Future of Real-Time Fan Engagement in Sports and MediaAs a veteran of the sports media industry with 35 years of experience at Deltatre, I recently delivered a thought-provoking keynote at the ABLY Real-Time Fan Engagement Summit held at the AWS office in New York City. In my presentation, I explored the current state of fan engagement, the challenges faced by organizations, and the potential scenarios for the future of real-time fan engagement in sports and media.
The Evolving Ecosystem of Fan Engagement:
I emphasized that the fan engagement ecosystem has become increasingly complex and multidimensional. Sports organizations must now navigate a landscape that includes their own platforms, media-owned...2024-06-1322 min
A guy with a scarfUntangling AI Ep. 1: Nick Meacham - Navigating AI in the Sports IndustryIn the inaugural episode of Untangling AI, Carlo De Marchis sits down with Nick Meacham, CEO of SportsPro, to discuss the impact and potential of artificial intelligence (AI) in the sports industry. As the world of sports continues to evolve, AI has become an increasingly important topic, with organizations seeking to leverage its capabilities to enhance fan engagement, streamline operations, and drive innovation.
Meacham, with his extensive experience in the sports media landscape, shares valuable insights on how the industry can effectively navigate the AI landscape. He emphasizes the importance of being "hypercurious" when it comes to AI, stating, "...2024-06-1220 min
A guy with a scarfEp. 35: Yiannis Exarchos - Pioneering Olympic Storytelling InnovationFor this captivating episode of "A Guy with a Scarf", I had a long intense conversation with Yiannis Exarchos, CEO of Olympic Broadcasting Services (OBS) and Executive Director of the Olympic Channel. Exarchos shares his remarkable journey in the world of Olympic broadcasting, shedding light on the evolving landscape of sports media and the groundbreaking innovations that have transformed the way we experience the Olympic Games.
Exarchos' involvement with the Olympics began in 1997 when he assisted the Athens bidding committee. The emotional memory of Athens winning the bid in Lausanne remains one of his most cherished moments. Collaborating with...2024-05-3051 min
A guy with a scarfEp. 34: Tom Kuhr - 10 Key Trends Shaping Sports Tech BuyingI had the pleasure of sitting down with Tom Kuhr, a seasoned veteran in the world of computer tech, software, and SaaS companies. With 30 years of experience, Tom shared his insights on the evolving landscape of sports technology and the key trends shaping the industry.
Our discussion revolved around an article Tom wrote for Unofficial Partner, titled "10 Buying Trends Shaping the Sports Business." Throughout the interview, Tom and I delved into each of these trends, providing valuable insights and anecdotes from our experiences working with sports organizations and technology vendors.
One of the key takeaways...2024-05-2336 min
A guy with a scarfEp. 33: Doug Shapiro - Follow the Money in Video BusinessDoug Shapiro, a media industry veteran with nearly 30 years of experience, recently shared his insights on the video streaming landscape in an interview with Carlos on the "A Guy with a Scarf" podcast. Shapiro's comprehensive analysis of the video value chain in the United States, titled "Video Follow the Money," shed light on the current state of the industry and its future trajectory.
One of the key takeaways from the interview is that the traditional television business, including pay TV and broadcast, still dominates the video landscape, accounting for approximately 66% of the total video revenue. In contrast, streaming, despite...2024-05-1620 min
A guy with a scarfEp. 32: Ciaran Quinn - Pioneering Sports Tech and Media, an InsightPioneering Sports Tech and Media: Insights from Ciaran Quinn
In a recent episode of "A Guy with a Scarf", I sat down with my old friend Ciaran Quinn to discuss his fascinating journey in the world of sports, technology, and media. The conversation spanned over two decades, highlighting the evolution of the industry and the challenges faced by pioneers like Ciaran.
Quinn's foray into sports tech began in 2000 when he co-founded Veo, a company that helped U.S. digital companies enter the European market. Despite the dot-com bust, Quinn and his team successfully navigated the tumultuous times. In 2003, Quinn...2024-05-0327 min
StreamTime SportsDisney+ massive streaming play, NBA's looming deal, and the power of Caitlin Clark
On this episode of StreamTime host Nick Meacham is joined by A Guy with a Scarf, Carlo de Marchis, as he breaks down all of the action from this year's NAB. The two also discuss the impact of ongoing media deals and how the power of individuals and content creators is impacting investments.
Talking Points:
Key takeaways from NAB - the role of technology and trends impacting the sports ecosystem - (5:28)
Why is Disney taking a more strategic approach to its sports offering globally - (30:04)
Can Caitlin Clark's star power drive women's sp...2024-04-2454 min
Tech ReimaginedKey Opportunities and Challenges in Modern Sports InnovationIn this episode, we delve beyond the boundaries of the game field, exploring the modern landscape of sports alongside our guest Carlo De Marchis. Join us as we discuss the culture of winning, Hawk-Eye technology, the influence of social media on the sports sphere and much more. Tune in for captivating insights! 2024-03-2827 minA guy with a scarfEp. 31: Summary of the DFL SportsInnovation 2024The sports world descended on Dusseldorf earlier this week for SportsInnovation 2024, a flagship event organized by DFL, the German Football League. The gathering showcased cutting-edge technologies and immersive fan experiences that promise to reshape the beautiful game in the years ahead.
"I think we are finally at the level where we will be able to judge if the idea we had in the past are good ideas or not," I remarked while speaking at the event. "The thing that we have imagined, the experience that we have thought it could be possible, are now technically possible, feasible, working."
Mixed...2024-03-2515 min
A guy with a scarfEp. 30: Andreas Heyden - The idea and strategy behind Dyn, the new kid on the German blockDyn: Innovating the Sports Streaming Ecosystem in Germany
Andreas Heyden, CEO of Dyn, a new German streaming platform, shares his journey and insights into the world of sports streaming in an engaging interview. With a background in the internet and video-on-demand business since 1997, Heyden has been at the forefront of digital transformation in the sports industry. His experience at DFL Deutsche Fußball Liga GmbH, the governing body of Bundesliga, has given him a unique perspective on the power of sports content and its ability to capture attention like no other.
Heyden's latest venture, Dyn, is a streaming ecosystem t...2024-03-1525 min
A guy with a scarfEp. 29: Hendrik Weber - The DFL SportsInnovation, a Unique Sport Tech EventSportsInnovation Showcase: Bundesliga Embraces TechnologyI recently had the pleasure of interviewing Hendrik Weber from the DFL Bundesliga about the upcoming SportsInnovation event in Düsseldorf on March 20-21, 2024. The DFL is organizing the third edition of the conference to showcase the latest innovations and technologies impacting football and sports.What makes SportsInnovation unique is how it combines a traditional conference format, including international expert speakers and an exhibition area, with live football matches being played right in the Merkur Spiel-Arena stadium. This allows technologies to be demonstrated and tested in real-world conditions. As Hendrik explained, "You h...2024-03-1217 min
A guy with a scarfEp. 28: Matt Stagg - Media Innovator: Leveraging AI and Immersive TechMatt Stagg brings over 20 years of digital innovation leadership in the media and entertainment industry. He has driven mobile, immersive, and digital transformation strategy for prominent brands like BT Sport, Warner Bros. Discovery, EE, and more. His extensive industry background informs his nuanced perspectives on aligning emerging technology with media business opportunities.
How Can AI Streamline Media Production Workflows?
According to Matt Stagg, a pragmatic approach is needed rather than seeking end-to-end AI solutions for production. He advises focusing AI on assistive roles to augment human creativity: “It's all about having an assistant, or many assistants to free up th...2024-03-0435 min
The Streaming Lab PodcastShould Loyalty Be Rewarded In Streaming?On the "Retention Zone" podcast hosted by Carlo De Marchis, I had the opportunity to delve into the intricate world of streaming in the Middle East, North Africa (MENA), and India. My journey in this dynamic industry has been both enlightening and challenging, revealing the unique aspects of these diverse markets.My Journey in the Streaming Industry:My story begins in Marseille, France, but it's in Dubai where I've spent over a decade shaping my career and building a family. It was here that I founded The Streaming Lab, driven by a need to understand...2024-02-0625 min
A guy with a scarfEp. 27: Christian Holzer - ⚽ 🔢 Sports Data Emerging as Strategic Priority for Leagues 🏟⚽ 🔢 Sports Data Emerging as Strategic Priority for Leagues 🏟
Just having breakfast in New York, with Christian Holzer of Sportec Solutions AG and we were discussing how sports data is becoming a top strategic priority for major leagues.
So I thought... this is A guy with a scarf episode!
As Holzer explained, "There is everywhere sports data available now in every kind of level. And I think he also mentioned it quite well, that the ownership and the control that the leagues are now seeking in that area is important for future growth in fan engagement, in commercialization, in product developm...2024-01-3009 min
A guy with a scarfEp. 26: Alan Wolk - The “Godfather of FASTs” Recounts The Rise of Free Streaming TVThe “Godfather of FASTs” Recounts The Rise of Free Streaming TV
Alan Wolk earned the moniker “Godfather of FASTs” for coining a now ubiquitous industry term, but his influence extends far beyond a clever acronym. Wolk recently traced the origins and rapid maturation of the free, ad-supported streaming TV services now known as FASTs.
As the co-founder of TVRev recalls, it started around a decade ago when companies like Pluto TV seized on an opportunity for streaming comfort food programming. By packaging older licensed content into linear channels viewable for free, they essentially adapted the early ca...2024-01-1724 min
A guy with a scarfEp.25: Sebastien Audoux: 5 wishes for 2024 to Grow Sports GloballyRethinking Sports Media for the Next Generation of Fans
Veteran sports media executive Sebastien Audoux recently shared his thoughts on innovations needed to engage the next generation of fans. Speaking on the “A Guy with a Scarf” podcast, he highlighted five areas where rights holders and broadcasters must embrace change to stay relevant.
French Football Media Rights
While the focus has been on money, Audoux argues “how are we going to storytell french football” is more important long-term. As an outsider league, France’s Ligue 1 needs a bold vision to grow - the expected investment from CVC Capital Partners provides t...2024-01-1127 min
A guy with a scarfEp. 24: The Media Cartographer - Evan Shapiro on Rethinking What MattersThe Media Cartographer Evan Shapiro on Reinventing Our Relationship with Work
I recently had the pleasure of interviewing Evan Shapiro, a veteran media executive turned author and consultant, on my podcast “A Guy with a Scarf.” Shapiro is the creator of the Media Universe Map, a visual representation tracking the market value of major media companies. We covered several pressing topics: the state of the media industry, the integral role of sports media, Shapiro’s own health issues, and the importance of civic participation. Here are some highlights from our wide-ranging conversation:
On the seismic changes in media:
“Two companie...2023-12-1946 min
A guy with a scarfEp. 23: Paola Marinone - 4 key Recipes for Sport Organizations on YouTubeYouTube Offers Big Potential for Sports Industry, But Often Overlooked
In a recent interview on the podcast “A Guy with a Scarf,” Paola Marinone, CEO of BuzzMyVideos, discussed how sports organizations can better leverage YouTube in 2023 and beyond. She highlighted that while YouTube brings massive audiences across demographics and countries, it remains an underestimated platform in the sports world.
Marinone outlined four key "recipes" sports entities should consider to capitalize on YouTube opportunities:
Double Down on YouTube Shorts With Shorts bringing in unprecedented viewership, Marinone stressed that "quantity and frequency is winning big time...2023-12-1315 min
A guy with a scarfEp.22: Mike Armstrong - Juventus FC: Building a Fanbase in the Digital AgeBuilding a Fanbase in the Digital Age
As Juventus FC’s Chief Marketing Officer, Mike Armstrong outlined that a key focus is growing the club’s global supporter base. With over 400 million fans internationally, football clubs require sophisticated digital marketing practices. “The goals are twofold - help build the audience base on the B2C side; and on the B2B side, attract partners and sponsors,” Armstrong explained. He emphasized that today’s supporters demand rich entertainment and storytelling. This leads into how clubs must cater to modern fan consumption habits.
Leveraging Influencers for Authentic Content
A prime example is Juventu...2023-12-1343 min
A guy with a scarfAI Heroes: Riccardo Recalchi CEO Synesthesia - Bringing Together AI Innovation & Industry in Torino🤖 At AI Heroes, an event organized by Synesthesia in my own city Torino, I talked to the CEO Riccardo Recalchi
🤖 Bringing Together AI Innovation and Industry in Torino
Founder and CEO Riccardo Recalchi explained that they created AI Heroes to continue Torino's legacy of innovation by bringing together the local AI research community and industry.
As an AI solutions provider grounded in academic research ourselves, we understand the importance of technology transfer between academia and real-world business applications. AI Heroes aims to accelerate this process right here in Torino.
🤖 Why Torino?
As Recalchi discussed, Torino has a rich history of cinema...2023-12-0204 min
A guy with a scarfAI Heroes: Leonardo Chiariglione, father of MP3 & MPEG - MPAI Launches New AI Standardization Effort🤖 At AI Heroes, an event organized by Synesthesia in my own city Torino, I talked to Leonardo Chiariglione father of MP3 and MPEG
MPAI Launches New AI Standardization Effort
At the recent AI Heroes event in Torino, Italy, Leonardo Chiariglione, renowned as the "father of MP3", discussed his latest endeavor - establishing standards for artificial intelligence (AI) to enable mass production of AI-powered applications.
Chiariglione spearheaded the creation of the widely adopted MPEG (Moving Picture Experts Group) standards including the MP3 audio format. Now, after closing down MPEG in 2020, marking the end of an era, Chiariglione has launched a new...2023-12-0211 min
A guy with a scarfAI Heroes: Guido Saracco (Rettore Politecnico Torino) - Preparing for an AI-powered future🤖 As artificial intelligence advances rapidly, universities must evolve to equip students with the interdisciplinary knowledge and critical thinking skills to succeed, explained Guido Saracco, rector of Polytechnic University of Turin, Italy’s first technical university established in 1859.
Saracco highlighted the profound impacts AI can have across industries. “With generative AI, this is going to be even more impacting and it’s going to change a lot of jobs, even in a very fast way. It’s going to substitute humans also at the white collarist level,” he said.
To address this, Saracco is focused on "updating professors" through new training prog...2023-12-0206 min
Tech ReimaginedTechnology's Game-Changing Impact on Sports Evolution Ever wondered what makes the experience of watching sports so enjoyable and engaging? How technology shapes the landscape of major sports events and associations, such as FIFA, UEFA, or the Olympic Games? Join us as we explore this exciting topic with Carlo De Marchis! Carlo is an expert and advisor who has influenced the sports and technology media field for over 35 years. Passionate about marketing and technological innovations, he enjoys enhancing the way people consume sports. In this captivating conversation, Carlo delves into the technological aspect of major sports events, highlighting the best moments from hi...2023-11-3034 min
A guy with a scarfEp. 18: OpenAI Sama-Saga: Davide Sola - Failing to Scale Governance as Startups Grow Rapidly Leads to CrisisThe stunning rise and fall of companies like OpenAI reveal what happens when governance fails to keep up with exponential growth, says Professor Davide Sola, an expert on scaling tech companies.
⬆ Sola points to OpenAI as a prime example. Just 18 months ago it was a small research project. Today, after unlocking ways to commercialize powerful AI, it has over 700 employees and has attracted over $1 billion in revenue. “But was the infrastructure, including the governance, built 18 months ago ready to be scaled at the same speed?” asks Sola. Clearly the answer was no.
👶 What typically happens with hyper-growth startups, explains Sola, is...2023-11-2413 min
A guy with a scarfEp. 17: Dan Rayburn: Streaming Industry Faces Challenges Despite Positive Q3 EarningsI recently interviewed streaming industry expert Dan Rayburn to get his candid perspectives on the state of the market. From economic headwinds to overhyped capabilities, Rayburn shared insightful and unvarnished takes. Here are the key themes that emerged and why they matter:
Momentary Gains Belie Structural Challenges
Amid the hype around streaming wars, Rayburn urges focusing on long-term sustainability over quarterly fluctuations:
“We’re playing chess, not checkers, and we care about what happens to this industry over a long period. And you can’t really look at what happens in one quarter.”
He notes...2023-11-2238 min
A guy with a scarfNitto ATP Finals: Matteo Gambuto - The Making of the Nitto ATP Finals in TurinThe Nitto ATP Finals is one of the biggest events on the tennis calendar, bringing together the top 8 singles players and doubles teams to compete for the coveted year-end title. Behind the scenes, it takes months of preparation and hundreds of people to pull off this world-class tournament in Turin, Italy.
I spoke with Matteo Gambuto, the Venue Director for FITP, the organization responsible for setting up and running the ATP Finals. He gave insight into the massive undertaking of transforming Turin's Pala Alpitour arena and building an entire village to host this event each November.
"We are delivering...2023-11-2007 min
A guy with a scarfNitto ATP Finals: Chris Cicirello - Bringing the Excitement and Energy of Live Tennis to FansBringing the Excitement and Energy of Live Tennis to Fans Worldwide
Introduction: I recently had the opportunity to speak with Chris Cicirello, who has worked at Wasserman Experience for 10 years bringing dynamic live experiences to tennis fans at the ATP Finals. Wasserman Experience has collaborated with the ATP since 2007 to amplify the action on the court through immersive entertainment and technology.
The Goal: As Cicirello explained, "This aims to really complement it with the energy and the music and bringing all of the emotion to the top." The aim is to "turbocharge" the tennis and bring the amazing action...2023-11-2014 min
A guy with a scarfNitto ATP Finals: Adam Hogg - The Making of a World-Class Tennis EventHere are some of the key takeaways from the interview with Adam Hogg:
The ATP Finals is the ATP Tour's marquee event that they fully own and control. It serves as a "shop window" to showcase innovations in tennis and sports entertainment.
The goal is constant improvement through embracing new technology, attracting more fans, and boosting engagement each year. Major additions this year include new camera angles and expanded fan experiences.
Strong coordination with the city of Turin fully integrates the tournament through branding, cultural events, and economic impact. The city has fully embraced hosting the event.
Enhancing the...2023-11-1717 min
A guy with a scarfNitto ATP Finals: Mark Epps - ATP Brings Tennis Posters to Web3 in Quest for Deeper Fan ConnectionsHere are some key takeaways from the interview with Mark Epps:
The ATP Tour launched an official poster NFT for the 2022 ATP Finals to bring web3 to a wider tennis audience. Fans can purchase a physical and digital version.
A key focus was making the web3 experience accessible for mainstream fans. The poster costs $50, checkout is easy, and no crypto expertise is required.
For the ATP, the biggest potential of web3 is building deeper fan loyalty and engagement. They envision an on-chain platform to track all fan interactions with tennis.
The poster project helps drive the user scale needed...2023-11-1613 min
A guy with a scarfEp. 12: The Future of Sports Media: Key Insights from Investor George PyneBruin Capital
George Pyne founded global sports investment firm Bruin Capital in 2015. Bruin Capital has invested in companies operating across 16 countries. As Pyne stated, "Our portfolio companies operate in 16 countries, we do business in 50, and we work with almost every major federation and club in the world."
Sports as a Valuable Asset Class
Pyne sees tremendous value in sports as an investment asset class. As he explained, "Sports as an asset class has been very durable. Over 30 years of team valuations of clubs have increased at a double digit pace. So sports is a very valuable and durable and...2023-11-0113 min
Beyond the StreamIBC 2023 special: with A Guy with a Scarf, Cleeng, FX Digital, and Singular.liveWhat does the past, present, and future look like, in the streaming and OTT industry? Cleeng’s Alexis Gaï, Carlo De Marchis (A Guy with a Scarf), Singular.live’s Mike Ward, and FX Digital’s Matt Duhig joined host Edward Norton during IBC 2023, to discuss expectations and predictions for the streaming and OTT industry. Find out more with this special episode, recorded during the show in Amsterdam on 15-18 September 2023.
Beyond the Stream is a monthly podcast brought to you by Simplestream. Join us, and learn how consumer behaviour is changing across different sectors – and how to build...2023-10-3113 min
A guy with a scarfEp. 11: Richard Gillis unofficial interview, talking sportbiz 360 degreesThe future is TBD.
Richard paints a complex picture with no simple answers on where sports media is headed. If broadcast declines, how will leagues replace those revenues? Betting, subscriptions, something else? The future business models remain a huge open question.
Fans are frustrated. Sports leagues take heed.
Richard paints a concerning picture of fans turning to piracy out of irritation with the fractured, complex and expensive options for watching sports today. The Premier League and others can't afford to ignore this Napster moment. Give us what we want - easy, affordable access - or lose us forever.
Bet...2023-10-2527 minA guy with a scarfQuicktake: Jenna Trabulus Interview at World Football SummitIn the interview at the World Football Summit, Jenna Trabulus, newly appointed VP of Client Strategy and Delivery at Next League, shares insights on evolving fan engagement and the emerging dynamics in the sports industry. Jenna is excited about her role at Next League, where she will work on refining digital experiences for major sports entities like the NFL, XFL, NASCAR, and the US Olympic Committee. She sees tremendous potential in global football, particularly women's football, and is intrigued by the innovative approaches teams are employing to understand and engage with their fans better, both locally and globally.2023-10-0508 minA guy with a scarfEp. 10 - The Current State of Esports: A Conversation with OverActive Media's Alyson WalkerEsports, or competitive video gaming, has exploded in popularity over the last decade. Major games like League of Legends, Overwatch, and Call of Duty have millions of fans worldwide who watch professional gamers compete in tournaments for huge cash prizes.
To learn more about the business side of esports and where the industry is headed, I spoke with Alyson Walker, Chief Commercial Officer at OverActive Media. Her company owns major esports franchises and is hosting the Overwatch League Grand Finals this year in Toronto.
Walker has an extensive sports media background, having worked with the Olympics and major Canadian...2023-10-0238 min
The Business of SportThe Business of Sport - Carlo de MarchisThe Business of Sports podcast allows for in-depth interviews where guests share their expertise and career journey to date. The episodes are full of great content, topics, and case studies. The Business of Sport gives an opportunity for the next generation of sport business professionals to learn about the variety of careers and opportunities with personal journeys. For those already in the industry, it gives a fresh take on some key subject matters and personal stories of challenge and success. This Episode features Carlo de Marchis - Advisor Carlo de Marchis has a proven record...2023-09-0732 minA guy with a scarfEp. 09 - Women in Football Survey - Yvonne HarrisonI spoke with Yvonne Harrison, CEO of Women in Football, about the alarming findings from their latest survey on the state of gender equality in the football industry.
In this hard-hitting interview, Yvonne reveals the stark statistics around discrimination, harassment, bias, and more that show women still face major barriers. Over 80% of women experience discrimination at work in football.
We discuss why so few women feel able to report issues, the critical need for allyship from male colleagues, unconscious vs. conscious bias, and the opportunities that come with the growth of women's football.
Yvonne emphasizes that achieving equality requires...2023-08-0734 minA guy with a scarfEp. 08 - Launching Seasonal Subscriptions for sport with Cleeng. Available today!An interview with Damien Organ - Head of product at Cleeng
As broadcasters, we know that maximizing ROI on OTT platforms is a perpetual goal, often made elusive by seasonality in sports content. Maximizing ARPU and lifetime revenue have been formidable challenges. Traditional monetization strategies – season passes, annual subscriptions, or shorter event passes - while helpful, still have inherent limitations.
The Cleeng team has taken note of these challenges, and after closely working with sports broadcasting leaders, we are excited to unveil the result - our new Seasonal Subscriptions feature! 🌟
This brand new featu...2023-07-2630 minA guy with a scarfQuicktake July 20. FIFA Women's WC, Messi. Ronaldo, Fifpro, new york times.🥁 A quick take on things that recently caught my attention, plus my latest and upcoming drops. 🏁
1️⃣ FIFAWWC just started in NZ/AU, ⚽ 🙋♀️ I will be watching the games and observing digital and fan engagement experiences.
- FIFA Roblox: https://lnkd.in/d_bK43Ci
- BBC visual guide: https://lnkd.in/dNsHCGhB
- The Guardian all players: https://lnkd.in/dgUTsUTX
2️⃣ Messi 🐐 arrived in Miami for Major League Soccer ⚽ , what a potentially transformational moment for soccer in the US. Also, the rise of the super-athlete is now a disruption force in our industry.
https://lnkd.in/dAsj7M_Q
3️⃣ Another super-athlete being a game...2023-07-2004 minA guy with a scarfEp.07 - The future of Web3, NFTs, DAO with Mohamed Ezeldin Head of Tokenomics at Animoca Brands📣 Had an enriching conversation with Mohamed Ezeldin, Head of Tokenomics at Animoca Brands, mapping out the journey towards mass adoption of blockchain technology in sports. 🏀We were at SEG3 and Joe Farren helped me with the interview.In our discussion, we explored the depth of Web3, underlining that it's not just about the hype of cryptocurrency cycles but a significant shift in digital ownership. Ezeldin shared his insights about the balance between user education and user experience, especially when it comes to intricate aspects like NFTs and Tokenomics. 🎓🧩We dived into the core of modern tech space - decentrali...2023-07-1313 minA guy with a scarfEp. 06 - The future of Tennis: unity, innovation, technology, focus on the fans - Andrea Gaudenzi🎾🔥 Authentic, insightful, unfiltered chat with Andrea Gaudenzi, the Chairman of ATP.
We dove deep into the world of tennis, digital transformation, and the future of fan engagement.
Key takeaways from our chat include:
OneVision, T7, TennisData, BreakPoint, DTC and Media rights, NITTO ATPFinals in Torino
1️⃣ The importance of cross-sector experience: Andrea’s journey through diverse sectors like gaming, startups, and large companies has uniquely equipped him to bring fresh perspectives to ATP leadership.
2️⃣ The role of digital transformation and innovation in tennis: Andrea emphasizes the significance of embracing technology to improve fans' viewing experiences.
3️⃣ Navigating the balance between tradition and innovation: Gaud...2023-07-1142 minA guy with a scarfQuicktake July 2023. Sports & media tech update.💡 💡 💡 Quicktake at the end of the weekend!What I saw, wrote, started and cool stuff coming up next week.1. SEG3 summary https://lnkd.in/dDHj9ySf2. Sandy Case AI event https://lnkd.in/dW5a4RPb3. SportsPro Media Awards https://lnkd.in/dqcKBNJK4. Joe Farren interview https://lnkd.in/dRBJhFhg5. Regulating AI with Emanuela Girardi https://lnkd.in/dGjH53Vt6. Coming this Monday Kasey Machin and Areto Labs7. Coming on Tuesday Big Interview with the most innovative chairman in global sportsStay tuned2023-07-0903 minA guy with a scarfEp. 05 - How AI can help fight online abuse in sports - Kasey Machin - Areto LabsOnline abuse has always been a significant concern, particularly in the sporting realm. It remains a daunting task to effectively moderate and manage the mass amounts of toxic comments and harassment targeted towards athletes and sports personalities. I, in a recent interview with Kasey Machin from Areto Labs, discussed this pervasive problem and the cutting-edge solutions she and her team are offering.2023-07-0730 minA guy with a scarfEp. 04 - Regulating AI - A perspective. Emanuela Girardi, AI policy expert📢 AI enthusiasts, let's dig deeper into one of the most debated topics in tech today - #AIRegulation! 🤖
Just launched Episode 43 of my LinkedIn newsletter, "A Guy With a Scarf". This edition features a riveting interview with Emanuela Girardi, AI Policy expert and founder of Pop Ai, as we cut through the hype to discuss the recently approved European AI Act.
We explored the Act's potential impacts, its classifications of AI systems based on risk levels, and the challenges it faces in balancing innovation and regulation. We also highlighted the significance of making AI popular and access...2023-07-0527 min
Broadcast Smarter, Coach Better presented by SpiideoCarlo De Marchis, A guy with a scarf, Founder FACTORY63With over 35 years of experience, Carlo De Marchis joined the Broadcast Smarter, Coach Better podcast to discuss his significant contributions to the field of sports broadcasting and the future of technology for media. Growing up near Turin, Italy, he studied computer science before joining Deltatre as the Head of Software Development in 1988. Over the years, Carlo worked with prestigious sporting events such as the FIFA World Cup, the Olympics, and the UEFA Champions League and has been at the forefront of digital innovations - including the development of real-time sports websites and the advancement of user experience and content. C...2023-06-2949 minA guy with a scarfThe New Era of Women's Sport: SPORT ACROSS THE PONDSPORT ACROSS THE POND a biweekly 30 minutes online with Paola Marinone and Nick Cicero2023-06-2933 minA guy with a scarfEp. 03 - What exactly are "interactive rights" in sport video streaming, with Pete Scott.📺 An Exciting Era for Interactive Media: Insights from Pete Scott, Co-Founder of Play Anywhere 🚀
In the rapidly evolving landscape of digital media, one innovative concept is transforming the way we engage with content - Interactive Rights. Recently, I had the privilege of conversing with Pete Scott, a trailblazer in this sphere and Co-founder of Play Anywhere.
Interactive rights allow the audience to interact with on-screen content beyond just passive consumption, be it purchasing an item from a show or interacting with content alongside friends. The premier Spanish football league, La Liga, is already leveraging this, hintin...2023-06-2738 minA guy with a scarfQuicktake June 23 - Spatial web, The Bundle podcast, WFS podcast, SEG3 London, Fullscore, YouTube, SKY LiveRecap of the week:
1. Super proud of the Spatial web and more with Sandra Helou video and article, she's a no-nonsense superstar
Watch: https://lnkd.in/dG3_Gcza
2. Loved to be involved in the latest episode of The Bundle podcast by Richard Gillis
Listen: https://lnkd.in/dAFszKG6
3. Another day another podcast with Jaime Domínguez Pérez de Ayala and World Football Summit
Listen: https://lnkd.in/dky2HwVR
4. I will be in London Wednesday to Friday next week for SEG3 with Joe Condon and Sree Varma and many others. Let's meet.
https://seg3.com
5. I have recorded a...2023-06-2302 minA guy with a scarfEp. 02 - A Candid Conversation with Sandra Helou: Navigating the Hype and Reality of Tech InnovationsSandra's perspective presents a grounded, realistic view of the current tech scene. Balancing hype with reality, emphasizing user experience, and understanding the role of human behavior in technological transition are vital in navigating the tech landscape. As we forge ahead into the future, her insights will serve as a valuable guide in understanding and adopting these technologies.2023-06-201h 19
Unofficial Partner PodcastUP321 The Bundle #23This is an episode of The Bundle, our regular deep dive in to the sports broadcast and streaming market with regular guests Yannick Ramcke, head of OTT for OneFootball, Murray Barnett, director of the D2C consultancy and formerly of F1, World Rugby and ESPN. And we welcome Carlo De Marchis for his first appearance. Carlo spent 35 years building Deltatre until recently, where he's developed an independent consulting portfolio, which includes an excellent newsletter, A Guy With A Scarf. Conversation covers the following stories:Gianni Infantino's attack on the European broadcasters for rights to FIFA Women's W...2023-06-1956 minA guy with a scarfWhy is everybody rushing to get on the FAST train. SPORT ACROSS THE PONDThe FAST world of sports has been interesting with an early mix of players, obscure league rights and repurposed content…but it’s getting better every day. So why is everybody in sport rushing to get on the FAST train now? And how can sports channels actually market and retain their FAST users successfully?
SPORT ACROSS THE POND a biweekly 30 minutes online with Paola Marinone and Nick Cicero
2023-06-1631 min
The World Football Summit PodcastE45: Exploring Generative AI, the Kings League, the MLS/Apple deal and other Game-Changing Innovations in Sports with Carlo de MarchisToday we welcome Carlo de Marchis to the show, in what was a super fun conversation about innovation in sports. What I liked most about this one is the number of topics that Carlo is knowledgeable about including:
The intriguing world of Generative AI and how it's changing the game in sports.
A deep-dive into sports innovation, touching base on fascinating initiatives like the Kings League, Wrexham, the groundbreaking MLS / Apple deal, and the ever-evolving eSports scene.
An insightful analysis of how fan behavior is shaping broadcasting trends.
To wrap it all up, Carlo imparts invaluable leadership advice...2023-06-151h 04A guy with a scarfQuicktake - June 12 2023💡 What a week has been! 🌪1. Apple announcing Vision pro and the spatial computing platformhttps://lnkd.in/dc2m6NtZ2. Messi going to MLS ⚽https://lnkd.in/dn4mQQ8t3. PGA and LIV Golf 🏌♂️https://lnkd.in/dJjuzAdh4. I launched my YouTube channel 😎https://lnkd.in/d5PAHkcv5. Product launch with Bengu Atamer for BuzzMyVideos 😎https://lnkd.in/dc2m6NtZ6. Recorded a Podcast with World Football Summit, I will be with them in Sevilla 20/21 September - out June 15 ⚽7. Will be live Wed 14 at 4pm CET with Paola Marinone and Nick Cicero ...2023-06-1303 minA guy with a scarfEp. 01 - Interview with Bengu Atamer (BuzzMyVideos) for the launch of FullscoreFullScore.Digital is a comprehensive YouTube optimization analytics and insights suite.
With FullScore's free YouTube channel audit, YouTube channel owners can:
- Get a detailed analysis of each video
- Find out which key optimisations are missing; i.e. are your videos missing any metadata optimisations
- See how many actions you need to take to increase views and subscribers
- Get insights on content strategy; i.e. what is the best day to post a video, what is the optimum length of video to produce
- Download the video IDs that need the key optimisations2023-06-1328 min
OTTRedCarlo De Marchis, Chief Evangelist, DeltratreCarlo De Marchis is someone who brings inspiration, creativity, and a phenomenal amount of intellectual depth when it comes to his analysis of the sector. His personal passion and constant exploration of new technological frontiers such as web 3.0, the Metaverse, and NFT is an insight into how progressive Carlo is naturally.
I’m lucky enough to have spoken to Carlo on many occasions and in each and every instance he’s a true gentleman, clearly passionate about his family And constantly aware of relevant topics to all of us including mental health.
In this episode, Carl...2022-09-1153 min
Sports Tech FeedStaying ahead of the curve in sports broadcast, OTT and digital disruption with Carlo De Marchis, Deltatre.Carlo is Group Chief Evangelist at Deltatre, a role designed to push boundaries and ensure innovation remains at the heart of everything Deltatre does, including their work across OTT platforms, linear broadcast and next-gen digital experiences for top teams and leagues, such as FIFA, UEFA, NFL, The Premier League, MLB, DAZN, BBC, Discovery, BT Sport and AT&T. Carlo’s been with Deltatre for over 32 years months serving in a series of technical roles throughout the organization including as CTO, Chief Product Officer and Chief Marketing Officer.
Sports are returning to play with a number of major di...2020-07-1334 min
Field to FanEmbracing the new normalIn this episode of ‘Field to Fan’ we talk about ‘Embracing the New Normal’, hosting Carlo De Marchis (Group Chief Evangelist at Deltatre), Miheer Walavalkar (CEO at LiveLike). We analyze how video technology operators, starting earlier this year, have had to re-evaluate their strategies and re-allocate their budgets to meet the demands of a world where there’s a lot less live sports content.2020-05-2029 min
SportsPro PodcastHow sports viewership is really changing, and what innovation means in the OTT eraSportsPro editor at large Eoin Connolly and editorial director Michael Long present another pair of conversations from the SportsPro OTT Summit that reflect on the latest developments in digital broadcasting and shifts in viewer behaviour.
First up, Gareth Capon (5.05), chief executive of cloud video production company Grabyo, discusses the findings of the Grabyo Global Video Trends Report and what they mean for the future of OTT services, pay-TV, and free-to-air outlets across traditional and digital platforms. He also talks about generational viewing habits, the value of live sport, the power of mobile production and the evolution of Grabyo itself.
Then Ca...2019-12-1848 min
SportsPro PodcastBarney Francis on Sky Sports' digital approach, and reflections on the SportsPro OTT SummitWith over 600 delegates gathered for the second SportsPro OTT Summit at Madrid's Meliá Castilla, SportsPro editor-at-large Eoin Connolly speaks to Sky Sports managing director Barney Francis about the UK pay-TV giant's digital strategy, how it has steadily adapted its model to the demands of a changing era, his expectations about life under new owner Comcast, and much more.
Meanwhile Deltatre chief product and marketing officer Carlo de Marchis, an OTT evangelist and expert, gives his thoughts on the event and the industry's fastest-emerging sector.2018-12-0551 min
Leaders Worth Knowing PodcastEp 45: Behind the scenes at Leaders Week with Paul LevesqueReflections on a monster week | the WWE's Paul Levesque (aka Triple H) | Gfinity's Garry Cook | La Liga on US games and the broadcast blackout | FIBA's Frank Leenders | Wimbledon's Mick Desmond | The Bundesliga's Robert Klein
David Cushnan and James Emmett reflect on another edition of Leaders Week, tackling the talking points from a busy series of sports business events in London, before introducing a stellar line-up of backstage conversations. On the agenda:
- WWE EVP of Talent, Live Events & Creative Paul Levesque (starts at 9.06) on the launch of NXT UK; his favourite Triple H storyline; the...2018-10-121h 10