Shows
The Business Case For Women's SportsEp. #156 The Data Behind How Women’s Sports Are Driving The Growth Of The Entire Sports Industry, ft. Laura AndrianiIn episode #156 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Laura Andriani, the Senior VP of Consulting at Two Circles, to dive into her team’s new report: The U.S. edition of the 2024 Sports Attendance Review.The report contains some pretty significant findings about the role that women’s sports are playing in the overall growth of live sports attendance.In this episode, Laura shares:How women’s sports are responsible for half ‼️ of the year-over-year growth in total live sports attendance.Insights into women’s sports fan behavior...
2025-07-0827 min
The Business Case For Women's SportsEp. #90 The Power of Data in Capitalizing on the Growth of Women’s Sports, ft. Laura AndrianiIn episode #90 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Laura Andriani, the Senior Vice President of Consulting at Two Circles – which is a global, data-driven sports agency that helps sports organizations build direct relationships between sports & fans. Laura & the team at Two Circles have extensively studied the women’s sports industry across the globe, and are bullish on using data to demonstrate the long-term value of women’s sports. In this episode, hear Laura & Caroline discuss: 📈The unprecedented growth that we’ve seen in women’s sports over the last few years alon...
2024-04-3021 min