Shows
The Business Case For Women's SportsEp. #149: How OneTeam Partners Is Unlocking New Revenue for Women’s Sports, ft. Emily SissonIn episode #149 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Emily Sisson, the SVP of Sponsorship, Athlete & Partner Marketing at OneTeam Partners.Emily and the team at OneTeam are helping reshape how brands show up in women’s sports by creating innovative, direct-to-athlete investment opportunities through players’ associations.In this episode, Emily shares:💸 Why sponsorships through PAs like the WNBPA, NWSLPA & USWNTPA drive real ROI.📈 How smart brands are unlocking white space in the women’s sports market.👀 What brands need to rethink about traditional sponsorship frameworks.More from GOALS2025-05-2334 min