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The Business Case For Women's SportsEp. #148: How The Women’s Football Alliance Is Changing The Game For Women’s Football, ft. Lois CookIn episode #148 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Lois Cook — a star player for the DC Divas, the founder of @cleatsandstilettos, and a powerful leader growing the game of women’s football through the Women’s Football Alliance (WFA).Founded in 2009, the WFA is the largest, longest-running, and most competitive women’s tackle football league in the world — featuring over 60 teams across the U.S. and internationally.In addition to being a top player in the WFA, Lois is also one of the key leaders behind the scenes leadin...2025-05-2124 min