Shows
If You Know You GrowDo you have boundaries or are you just a bad friend?This week’s episode is a little stream-of-consciousness moment that turned into something I’ve been thinking about a lot.We talk about the “be selfish” narrative that’s everywhere right now and why it only works if you weren’t already selfish to begin with. If you want a village, you have to be the village. Reciprocity matters. Boundaries matter. And so does knowing when you’ve been over-investing in people who aren’t pouring back into you.I share what it’s looked like for me as a delusionally optimistic, glass-half-full, chronic giver (aka “good girl ene...
2026-02-2513 minIf You Know You GrowOversharing with Jemma Fox - Personal Branding, Astrology & Feet PicsThis episode is slightly unhinged… but accidentally insightful.What started as a conversation about personal brand quickly spiralled into misconceptions, founder pressure, burnout, masculine vs feminine energy, astrology compatibility ratings, and whether you should be sharing your entire life online (or absolutely not).We chat about:The biggest misconceptions people have about usFounder-led brands (and why you don’t actually have to be one)Confidence vs being “intimidating”Burnout and showing up when you’re running on fumesOversharing, boundaries, and what actually belongs online...
2026-02-2032 minIf You Know You GrowSo I Heard You Want a Career in Marketing?Thinking about a career in marketing? This episode is for you.In this solo chat, I’m unpacking the real conversations I have daily in my DMs — what it actually takes to build a career in marketing, where expectations often miss the mark, and why getting your foot in the door isn’t always glamorous (but is always worth it).We talk talent droughts, entry-level salaries, transferable skills, why university isn’t the golden ticket people think it is, and how to make yourself stand out in an industry that’s more competitive than ever. I also sha...
2026-02-1124 minIf You Know You GrowIs Luxury So Accessible Now That It’s No Longer “Cool”?In this mini episode, Chantel dives into a big question marketers (and shoppers) are quietly asking: is luxury actually… accessible now? From the decline of logo-heavy status symbols to the rise of luxury experiences, this chat breaks down how purchasing behaviour is shifting — and why a designer bag just isn’t the flex it used to be.We unpack what declining luxury sales really signal, why travel and experiences are booming, and what this means for brands that want to stay relevant. Spoiler: it’s no longer about selling a product — it’s about selling a fe...
2026-02-0213 minIf You Know You GrowThe Year Everything Finally Clicked (5 Lessons from 2025)In this episode, Chantel unpacks the five things that truly changed her life in 2025 — and spoiler: none of them were overnight wins or shiny “quick fixes”. From finally locking in a routine that actually works (yes, including 4:30am mornings), to learning how to say no without guilt, redefining self-worth, and getting comfortable with a little discomfort, this is a real and reflective chat on growth.This episode is part mindset reset, part personal debrief, and part gentle reminder that the work you’ve been doing does compound — even when it doesn’t feel like it in the moment. If y...
2026-01-2825 minIf You Know You GrowRHODE is coming to MECCA! Let's chat about it!Rhode is finally accessible in Australia - for the first time ever and it’s a big deal.Until now, Australians have never been able to purchase Rhode from within Australia. No local DTC shipping, no retail access - just distance, workarounds and hype. That’s what makes Rhode’s upcoming launch into MECCA such a defining moment for the Australian beauty market.In this impromptu, opinion-led episode, we break down what this move really means. We debate whether Rhode’s growth will be driven by MECCA’s retail ecosystem or its DTC channel, and why this i...
2026-01-2028 minIf You Know You Grow2026 Marketing Predictions You Should Know About. Do you agree?Marketing in 2026 isn’t louder - it’s longer, bolder and more intentional.In this episode, we’re unpacking the marketing shifts that will define 2026 - the ones already happening beneath the surface and the ones most brands aren’t prepared for yet.We explore why long-form content is making a powerful comeback, what the short-term “death” of the portfolio career really means for creatives and founders and why we’re about to see a strong return to colour-led products after years of safe, neutral sameness.This isn’t about tr...
2026-01-1321 min
Her Kind of BraveChantel Brayley on Ambition Without Guarantees — Growth, Infertility, and Rewriting the Metrics That MatterIn this episode of Her Kind of Brave, Chantel Brayley shares what it looks like to build a thriving career while quietly carrying grief, infertility, and a life that hasn’t unfolded as planned.Raised in a single-parent immigrant family by her Japanese grandmother — a survivor of World War II — Chantel learned resilience early. She speaks openly about moving to Australia alone, years of not being taken seriously professionally, and eventually building a successful career in ecommerce and marketing while running her own consulting business.Alongside professional success, Chantel shares her experience with u...
2026-01-071h 03If You Know You GrowWhat I've learned in Season 1 of IYKYGThis season was never about having all the answers.It was about asking better questions, about growth, identity, timing, resilience, and what it actually looks like behind the scenes of building something meaningful.Across these conversations, one theme kept coming up again and again: growth isn’t linear, and it’s rarely loud, but it’s usually intentional.We heard from founders, creatives, operators and leaders who are all navigating different chapters — scaling businesses, rebuilding confidence, redefining success, and learning how to trust themselves again.Not one story was polished. Not one journey was perf...
2025-12-1617 min
Beyond The NowStop Relying on Meta: Chantel Brayley Reveals the 360° Strategy You NeedWith 17 years in e-commerce, Chantel shares her journey from blogging and early influencer campaigns to leading growth at brands like Petal & Pup and Naked Harvest.Chantel dives into what draws her to work with certain brands—purpose-driven, scrappy, and mission-focused companies that value agility and community. She shares her approach to building teams, aligning leadership, and creating culture, emphasizing the importance of ownership mentality, trust, and genuine engagement with employees and customers alike.From tackling operational nightmares like 3PL go-lives to pivoting brand strategies during COVID, Chantel explains how ch...
2025-12-1641 minIf You Know You GrowBlack Friday Overwhelm, Peak Trends and Why it's Actually Good to NOT Get What You WantIn this episode, Chantel shares personal updates and reflections on the recent Black Friday and Cyber Monday shopping period, discussing the polarizing effects on consumer behavior and marketing trends. She emphasizes the importance of brand strategy and transparency while navigating the challenges of burnout and emotional well-being. She focuses on a "stop" the scroll moment by a creator that really had her shift her mindset on how she's often happy she doesn't get what she wanted.
2025-11-2523 minIf You Know You GrowViral Growth, How to Leverage PR + High Growth Moments with Jessy Marshall from HIVEIn today’s episode, Chantel Brayley sits down with Jessy Marshall, the powerhouse founder of Hive HQ, known for championing female-led brands and rewriting what modern PR and brand storytelling look like. Jessy is industry known for building one of Australia’s most respected boutique agencies, working with emerging icons and guiding them through high-growth moments.It’s honest, grounded and filled with practical gems for anyone building a brand, a business or a career in the creative space. Jessy brings a refreshing mix of expertise, humility and straight-talk, the perfect match for the If You...
2025-11-2037 minIf You Know You GrowHigh Vibe Times with Girls Get Off Co-Founder Viv ConwayIn this episode, Chantel sits down with Viv Conway, the powerhouse co-founder behind Girls Get Off , the unapologetic sexual wellness brand that changed the way women talk about pleasure, confidence, and owning their desires.Viv opens up about what it really takes to build a disruptive brand in a taboo space, from navigating judgement and social media bans, to creating a community built on humour, empowerment and honesty. She shares how Girls Get Off grew from a lock down concept into a movement, the lessons learned from scaling a business that doesn’t play by the rules, an...
2025-11-1140 minIf You Know You GrowHot Take? You NEED to be Comfortable with DiscomfortWelcome to another week- It’s a bit chaotic, a bit honest, and very on brand. Chantel talks about why getting comfortable being uncomfortable has been one of the biggest lessons of her life.She shares how discomfort has shaped her growth and how to tell the difference between feeling disregulated and simply stretching yourself. There are stories about burnout, boundaries, saying yes before you’re ready, and showing up a little messy because perfection is overrated anyway.In this episode you’ll hear aboutHow to...
2025-11-0527 minIf You Know You GrowQuick-Win Strategies for BFCM Cash Flow, Offers & The HangoverChantel Brayley pulls back the curtain on one of retail’s biggest periods, Black Friday & Cyber Monday (BFCM) and shares actionable, quick tactics you can deploy right now (yes, weeks out, not months) whether you’re a startup or scaling brand.Inside you’ll hear: • Why this peak period isn’t just about big discounts but about cash flow vs profit, and how knowing the difference could make or break your business. • Thought-provoking questions to ask about your offer: Does it drive conversions? Or does it build brand equity...
2025-10-2733 minIf You Know You GrowLife Updates + Are you getting in your own way?After a short hiatus, Chantel returns to the mic with a reflective yet power-packed solo episode exploring one of the biggest blockers to business and personal growth, yourself. A little on the fly (because, in true entrepreneurial fashion, she misplaced her SD card), this episode dives deep into the recurring mistakes Chantel sees among founders and leaders scaling businesses.She shares a mix of hard truths, practical advice, and stories from her own life, from securing the keys to her first commercial space to navigating seven flights in eight days. Whether you’re a fo...
2025-10-2024 minIf You Know You GrowRedefining the Workplace with Athena Savvas — The Power of Encoreship & Empowered Returners this episode, Chantel sits down with Athena Savvas, Sustainability and Impact Manager at Dissh, who is leading The Encoreship, a platform reshaping how businesses think about diversity, inclusion, and re-entry into the workforce. Together, they explore The Encoreship , a powerful initiative supporting women returning to work after career breaks.Athena shares her insights on how organisations can create spaces where women aren’t just invited back, but truly valued, upskilled, and seen. From challenging unconscious bias to implementing structural change, this conversation goes beyond token inclusion — it’s about building equitable workplaces that work for eve...
2025-10-0743 minIf You Know You GrowLife of a Showgirl? Unprompted & Unscripted - What I learned from Taylor Swift TodayIn this audio-only, self-edited mini, Chantel is fresh from a cinema screening and deep in her feels about modern showmanship, brand narrative and the pressure to “always be on.” Using Taylor-level launchcraft as a springboard, she breaks down how Easter-egg hype, narrative control and 360° strategy translate to founders, creators and anyone showing up online. Expect real talk on curated authenticity, parasocial expectations, and why you don’t owe the internet everything—plus practical ways to protect your energy, set realistic goals and still grow.PS: It’s audio-only—tan marinating, hair up, zero fancy intro—just Ch
2025-10-0524 minIf You Know You GrowChaotic chats with Jemma Fox- strategic scaling, praise kinks and being an ecommerce cowboyIn this episode, I sit down with e-commerce and marketing strategist Jemma Fox to unpack the tough but exciting realities of scaling a brand in today’s fast-moving digital landscape. The people you work with, the culture you build, and the tech you use all matter. We dive into the decisions that matter most when you’ve got early traction but limited resources, where do you invest first to build a foundation for long-term growth? Jemma shares her perspective from working with both established brands with solid stories and emerging ones still finding their voic...
2025-09-3049 minIf You Know You GrowBreaking The Silence on Miscarriage and Infertility with Sam Payne from Pink ElephantsIn this deeply personal and important conversation, I sit down with Sam Payne, co-founder of Pink Elephants, an organisation dedicated to supporting women and families through miscarriage and fertility challenges. Together, we open up about my own journey with miscarriage and fertility struggles, why Pink Elephants was created, and the crucial role it plays in offering compassion, community, and resources to those walking this path.We also explore the practical changes workplaces can make to better support women experiencing pregnancy loss and fertility challenges, from policy to culture shifts that truly acknowledge and respect...
2025-09-2334 minIf You Know You GrowMy SPICY take - Is Influencer Marketing dead? Let's Deep Dive On Influencer MarketingCandid, a bit spicy, and very practical. Chantel unpacks why “influencer is dead” hot-takes miss the point, and lays out how to treat influencer as a channel with its own strategy, not a magic performance button. In this deep dive, Chantel breaks down the four influencer archetypes , when to pay for usage over posts, how to avoid discount-code fatigue, and the 2–3 month partnership structures that actually work. Plus a rapid Smash or Pass on what to invest in (and what to skip) this year. Data-sprinkled, brand-first, leaving the fluff behind. What you’ll learn
2025-09-1641 minIf You Know You GrowChatting Partnerships Episode No. 2 (with No. 2 Founder) Jess Ruhfus - Want a Strategy 35x More profitable than traditional Digital Marketing?In this episode of If You Know You Grow, I sit down with Jess Ruhfus, powerhouse entrepreneur, connector, and Co Founder of No.2, to unpack one of the most under-utilised but game-changing strategies in business today: partnerships.one of the most under-utilised but game-changing strategies in business today: partnerships.Jess shares her journey from building (and selling) a collaboration marketing platform used by thousands of brands globally, to her latest venture, No.2, a disruptive D2C business proving that partnerships can fuel exponential growth. Together, we explore why traditional digital marketing is becoming increasingly...
2025-09-0222 minIf You Know You GrowI Don't Want To be Known as Resilient - Are we using the term Resilience wrong?When was the last time someone called you resilient? On the surface, it sounds like a compliment—proof of your strength and ability to withstand whatever life throws your way. But in today’s episode, I’m asking the uncomfortable question: Are we getting resilience wrong?Through a deeply personal story from my own life, I share why I’ve started to resist being labelled as “resilient.” While the word is often meant to empower, it can sometimes feel like a backhanded compliment, a subtle way of saying, “You’ve suffered, you’ve endured”
2025-08-2626 minIf You Know You GrowJess Ruhfus - Ensuring your Sh*t Doesn't Stink, Scaling in the Bathroom with The Founder of No.2In this candid and unfiltered conversation, I sit down with Jess Ruhfus, founder of No.2, to talk about what it really takes to launch and scale a direct-to-consumer brand when you’re a team of one.From navigating the messy middle of entrepreneurship to owning your mistakes, Jess shares the raw lessons she’s learning in her first D2C venture. We dive into: • The unglamorous side of businesswhy mistakes are inevitable and how to turn them into your best teachers. • Being a solo founder the challenges of wearing every hat and the surprisi...
2025-08-1944 minIf You Know You GrowMini Episode - Controversial Thoughts - Do you need a Community? Do you even need to go Viral?In this bite-sized episode of If You Know You Grow- we're focusing on a few controversial thoughts, I’m challenging two of the most popular narratives in the business and creative space, that you must build a community and that going viral is the ultimate goal. These are the ideas everyone seems to agree on, but do they really hold up? I told you I might get a little "unhinged".
2025-08-1511 minIf You Know You GrowBusiness Growth, Mindset and Navigating High Level Success with Georgie StevensonIn this episode, Chantel sits down with Georgie Stevenson, founder of Nu Harvest Supplements Supplements and Rise & Conquer, to dive deep into what it truly takes to lead a fast-growing brand while staying grounded in your vision.Georgie shares her unique perspective on managing a business in rapid growth mode, the mindset practices that have kept her anchored, and how she has learned to embrace the inevitable chaos that comes with entrepreneurship. From reframing challenges into opportunities to staying connected to her “why,” Georgie offers practical wisdom for anyone wanting to build a business and...
2025-08-1241 minIf You Know You Grow5 Values I Stand By - Welcome to Our First Ever EpisodeIf You Know You Grow is the podcast for anyone ready to build a life and business that feels as good as it looks. Hosted by Chantel Brayley, a seasoned marketing and business leader known for her honest take on growth, this show dives deep into the lessons, mindset shifts, and conversations that help you level up without losing yourself in the process.These aren’t just fluffy quotes for your vision board they’re real, actionable principles: • Don’t overthink it or over-engineer it growth comes from taking imperfect action, not waiting for everything to be fl...
2025-08-0535 minIf You Know You GrowGet To Know ME | If You Know You Grow with Chantel Brayley- Launching August 05Welcome to If You Know You Grow.Hosted by Chantel Brayley, this podcast is your behind-the-scenes pass to building brands, chasing your little levels of delulu, and levelling up in life and business. In this trailer, Chantel shares what you can expect from raw founder stories to practical strategies and the mindset shifts that make growth possible.Hit follow, we're no longer living in an ifykyk (if you know you know) because now- If You Know, You Grow
2025-08-0109 min
SHE-TALKS with Lisa JonesWhy SHE Says Influencer Marketing is Broken - And How to Fix It with Chantel Brayley from Naked HarvestIf you’ve ever struggled to make influencer marketing actually work for your brand - or wondered if you should be leveraging Employee-Generated Content (EGC) - this episode is for you.Chantel Brayley has built marketing strategies for some of Australia’s fastest-growing brands, from Petal & Pup to Naked Harvest. She’s worked with big-name influencers (yes, including the Kardashians) and knows what actually works in 2025 when it comes to social media, partnerships, and scaling e-commerce brands.In this episode, we break down:✅ The biggest mistakes brands m...
2025-03-1848 min