Shows
In The WeedsIn The Weeds #41: Marketing Before You Get OpenIt's never too early to start the marketing process for your restaurant. I literally mean to start the process the day you sign the lease. The day you have the keys to the building. The day you can hang up a banner in the window or on the fence or building. Start building a database and the following.
2022-11-0520 minIn The WeedsIn The Weeds Episode #40: What Spirit is Taking Over the BarIs it vodka, is it Bourbon? How about rum or cognac? What's the next big trend in the bar industry? Staying ahead and industry trends is the key to a successful restaurant. I don't mean changing the theme of your restaurant. Just being a bit flexible and understanding the direction of the industry can make or break you. In this episode I will talk about what the next big thing is at the bar.
2022-11-0225 minIn The WeedsIn The Weeds Episode #39: The Real Problem Facing RestaurantsWhat is the real problem facing restaurants? Is it food, labor, or something else? Is it multiple items? Well, I have my answer and I'll share it in this episode. It might not be what you think it is!
2022-06-1619 minIn The WeedsIn The Weeds Episode #38: Why Offers Don’t WorkRestaurant offers can be highly beneficial to drive business into a restaurant. And restaurant offers can also be a detriment to the restaurant business. And a lot of restaurant operators don't want to give anything out for free. Believe me, I don't want to give out free stuff either. In this episode, I'll talk about how to do an offer or promotion the right way in the wrong way. I'll break it down to the acquisition cost and ROI on a promotion.
2022-06-1333 minIn The WeedsIn the Weeds Episode #37: Beers AwayMeet Tory Nelson. Tory is tearing up the craft beer scene in Colorado. Learn the ins and outs of owning the most draft lines in Colorado!
2022-05-1745 minIn The WeedsIn the Weeds Episode #36: Building Your Dream TeamToday I have a guest Michel Falcone. We're gonna talk about building your dream team. Well, most companies are complaining that they are short-staffed let's talk about what you can do about it. Michel Falcone owns restaurants in Canada and is expanding very quickly. He is expanding and building amazing teams at each location. He is going to drop some amazing knowledge on team building. Enjoy
2022-04-291h 13In The WeedsIn the Weeds Episode #35: Are Freebies Killing Your Business?Are freebies killing your business? Is it training your guests to only shop with when you have coupon? There are many operators that are dead set against offers. Most operators don't want to discount a single thing. I'll jump into when you shouldn't and when you should in this episode.
2022-03-2515 minIn The WeedsIn the Weeds Episode #34: Guest Kristjan Kristjansson Talks About Re-BrandingYou can't rebrand your restaurant unless you know how to run a restaurant to begin with. Well my guest in this episode, Kristjan Kristjansson, knows how to do both very well! Kristjan is up north in Canada and took his family's decades-old restaurant and totally re-built it. For those of you afraid of change you really need to listen to Kristjan's story. We went a bit longer than normal, but it was so worth it.
2022-03-071h 17In The WeedsIn The Weeds Episode #33: Guest Bart Hubbuch from Memphis SeoulToday's guest is Bart Hubbuch. Bart has a great success story. This is Bart's first go-around in the restaurant industry. Let's find out how he's doing four years in. Bart is the owner of Memphis Seoul in Brooklyn. His fusion concept merges Korean and southern cooking. Bart has some great advice for even seasoned Restaurant owners.
2022-02-1728 minIn The WeedsIn the Weeds Episode #32: Expense vs InvestmentThis is a very common mistake that's lots of business owners make, especially restaurant owners. I don't blame them, we are taught to watch expenses. The restaurant industry is a tough industry to make money in. There's always a knee-jerk reaction when it comes to where money is going. However many restaurant operators have it wrong. They are treating an investment as an expense. And when you cut this expense you hurt the guest and future sales. What's the saying, “Pennywise dollar foolish”. Check out my latest episode of In The Weeds it might change your mindset.
2022-02-0717 minIn The WeedsIn the Weeds Episode #31: Controversial Way to Lower Labor CostI seem to get flack for this technique I use to control labor. It's a very untraditional way of cutting labor in the restaurant industry. But once restaurant operators try it they come back and thank me.
2022-02-0217 minIn The WeedsIn the Weeds Episode #30: Give Them SomethingLet's talk marketing in this episode. Again everything you do is marketing. In the short episode, I'll talk about something that's super important. You probably already know it. But you have to hear it again.
2022-02-0212 minIn The WeedsIn the Weeds Episode #29: Your ReputationImagine a group of thirsty runners are standing outside of your brewery and not one single one wants to have a beer with you. And it's not because you have terrible beer. It's because you have terrible community involvement.
2022-01-2411 minIn The WeedsIn The Weeds Episode #28: Is Your Business Listed HereI swear some businesses still use smoke signals for marketing. From no website, unclaimed business listings to no social media. But most of us know the importance of these and we are doing some of them. And yes it's tough to keep up. That's why you really should listen to this episode. There is one online business listing that most of you are not on. I'll reveal all in this short 11-minute episode.
2022-01-0711 minIn The WeedsIn The Weeds Episode #27: Business Marketing You Never Knew AboutAre you marketing your business? Or how are you marketing your business? And are you marketing your business the proper way? And of course we all think marketing is placing a print ad, putting an ad on Facebook, sending out an email, placing a Google ad, etc... And most of that cost money. And a lot of us are watching what we're spending. So in a sense, we don't really consider ourselves to be marketing or business if we cut these expenses out. In this episode I will talk about how you are marketing your business already without knowing...2022-01-0714 minIn The WeedsIn The Weeds Episode #26: Worse Sales Technology EverI come in contact with a lot of salespeople. And lately, I've been hearing of this technology advancement for sales professionals. And I personally think it's stupid. If I did this with my salespeople, also known as waitstaff, I would upset a lot of guests.
2021-12-2714 minIn The WeedsIn the Weeds Episode #25: Massive ProductivityFor years I've been fighting this productivity technique. I always thought it wasn't for me. Like most of us my day can turn chaotic instantly. I've seen all of my friends do this technique and I've always thought I couldn't do it. Well I'm here to report what's happening since I've succumbed to this productivity technique.
2021-12-2214 minIn The WeedsIn the Weeds Episode #24: Open Table ScamOpen table can be a fantastic reservation tool for restaurants. But I can also cost you money at the same time. If you're currently using Open table now then you don't have much to worry about. But if you wants had Open table connected to your reservations then you're definitely going to want to Listen to this short episode. I guarantee you will get more reservations.
2021-12-2211 minIn The WeedsIn The Weeds Episode 23: What Makes a Great Restaurant ManagerWhy do some managers perform and others fizzle? In this episode I will talk about the top 10 key factors for every great restaurant manager.
2021-10-2225 minIn The WeedsIn the Weeds Episode #22: Is the Guest Always right?Common hospitality business practice is that the guest is always right. Seems like we're drilled us in from a very early stage in our training. And then we always hear about chefs that kick people out of their restaurants. In the back of the mind we kind of admire them. But what if you are one of them. Is it right, is it wrong? Is the guest always right?
2021-09-0714 minIn The WeedsBordeaux meets NYAroma Thyme Bistro presents Wine Thyme Live hosted by the Hudson Valley's premier green-certified entrepreneurs Marcus and Jamie Guiliano. So grab a glass of your favorite vino, sit back, relax, and travel with them sharing their passion discovering unique vineyards, outstanding wines, delicious food, and a great adventure.2021-07-3017 minIn The WeedsIn the Weeds Episode 21: What Can We Learn From Sales PeopleMost of us restaurant owners deal with lots of different types of sales people in many different industries from Food to liquor to electric. But have we ever stopped and really analyzed the successful versus the unsuccessful sales people that we deal with? And the most important question is what is the take away. Can we actually learn and model from the best sales people that we deal with. And how can we adapt that to the way we market and sell to our guests?
2021-05-2625 minIn The WeedsIn The Weeds Episode 20: The Return of InconsistencyAfter a year-long unintentional break from recording this podcast, I'm back. I'm going to talk about the pitfalls of inconsistency. Yes, the same inconsistency that I was the last year on recording this podcast and sharing valuable information. I'll also be talking about my new book of the lessons that I've learned during Covid in the restaurant world. I'm super excited to be back.
2021-05-1914 minIn The WeedsIn The Weeds: Episode 19 with Gerli Rosenfeld-AavikLaw School to Restaurant Owner
2020-03-1037 minIn The WeedsIn The Weeds: Episode 18 with Jeffrey BancroftConversations with Jeffrey Bancroft. We talked about Mastering A Rotating Menu.
2020-03-0214 minIn The WeedsIn The Weeds: Episode 17 with Bill TobinConversations with Bill Tobin, Co-Owner of Tiki's Grill & Bar. We talked about Mastering Working on Your Business.
2020-02-2015 minIn The WeedsIn The Weeds: Episode 16 with Donna MassaroMeet Donna Massaro from The Freight House Cafe on Mahopac NY. Donna talks to us about picking the right location, farm to table and taking chances.
2020-02-1416 minIn The WeedsIn The Weeds: Episode 15 with Josh SapienzaIn The Weeds with Josh Sapienza. Josh managed all types of restaurants for 20 plus years. Now he helps them become profitable with his consulting business. But what's really exciting is his new food app. It profiles your personal flavors in food and makes smart recommendations for patrons. You must listen to find out more...
2020-02-0516 minIn The WeedsIn The Weeds: Episode 14 with Miguel TrinidadThe ins and outs of opening a restaurant with a niche cuisine. Miguel Trinidad opened a Filipino Restaurant after backpacking for months in the Philippines.
2020-01-3121 minIn The WeedsIn The Weeds: Episode 13 with J. Troy HooperConversations with J. Troy Hooper, Founder and CEO of Kiwi Hospitality Partners.
Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council & Restaurant Owner.
2020-01-2622 minIn The WeedsIn The Weeds: Episode 12 with Pamela GoodwinPam Goodwin is an expert on real estate and restaurants. Dive into build-outs, location searching, guest expectations and standing out in a crowded restaurant scene. www.PamGoodwin.com
2019-12-2539 minIn The WeedsIn the Weeds: Episode 11 with Debbie & Gus 330 KitchenLoop Hole in the New Jersey BYO Law
Debbie and Gus run a seasonal restaurant on the Jersey Shore. Learn how they get around the BYO laws in NJ. Plus their social media success along with Debbie's extensive wine background. Find them at https://kitchen330.com. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council & Restaurant Owner.
2019-12-1822 minIn The WeedsIn The Weeds: Episode 10 with Ehab AbuhamoudConversations with the owner of Muscle Maker Grill Ehab Abuhamoud. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council & Restaurant Owner.
2019-12-1121 minIn The WeedsIn The Weeds: Episode 9 with Prof. Johanna SophiaConversations with CEO and Founder, Prof. Johanna Sophia at Johanna's Raw Foods PBC. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council & Restaurant Owner.
2019-12-0322 minIn The WeedsIn The Weeds: Episode 8 with Ana Santos-ViteloConversations with Ana Santos-Vitelo, Restaurant General Manager at Brazil Express Grill, Schaumburg, Illinois. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council & Restaurant Owner.
2019-11-2322 minIn The WeedsIn The Weeds: Episode 7 with Mikial RoigConversations with Mikial Roig. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council & Restaurant Owner.
2019-11-1417 minIn The WeedsIn The Weeds: Episode 6 with JR JacobsonConversations with JR Jacobson, Owner of The Noble Dog Bham, LA. Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council & Restaurant Owner.
2019-11-1422 minIn The WeedsIn The Weeds: Episode 5 with Stjepan JozipovićConversations with Stjepan Jozipović, Restaurant Business Consultant from Croatia.
Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council & Restaurant Owner.
2019-10-3018 minIn The WeedsIn The Weeds: Episode 4 with Francis PerdueConversations with Chief Executive Officer, Francis Perdue at Perdue Inc.
Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council & Restaurant Owner.
2019-10-2016 minIn The WeedsIn The Weeds: Episode 3 with Marcus Guiliano and Paul PatiñoConversations with Paul Patiño, Hotel Manager at The Saguaro Palm Springs. Palm Desert, California
Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council & Restaurant Owner.
2019-10-1812 minIn The WeedsIn The Weeds: Episode 2 with Marcus Guiliano and Gary FishFrom small brewpub to the top 10 craft brewers in the US. Let's chat with Gary from Deschutes Brewery. He talks about his very first wholesale account to taking his beer across America.
2019-10-1618 minIn The WeedsIn The Weeds: Episode 1 with Marcus Guiliano and Ali GonzalezConversations with Chief Executive Officer, Ali A. Gonzalez at New School of Cooking.
Ali A. Gonzalez is an Executive Culinary Leader with 25+ Years of Experience in Restaurant, Education, & Catering Settings.
Hosted by Chef Marcus Guiliano, International Business Speaker, Author, Forbes Business Council & Restaurant Owner.2019-10-0911 min
Restaurant Owners UncorkedA man on a mission: Marcus Guiliano of Aroma Thyme BistroWow! Marcus has an absolutely amazing story, a bold philosophy, and a very authentic, intentional, passionate approach to his restaurant and the restaurant business in general. There is no room for doubt about what Marcus believes and why he believes it, an because of that there's no surprise that he and his wife Jamie have been very successful building an institution in their small town of Ellenville, NY. You can find Marcus at Aroma Thyme Bistro (http://www.aromathymebistro.com) and at Chef On a Mission (http://www.chefonamission.com). This is a MUST-listen episode if you are interested in...2018-06-1153 min
Restaurant Unstoppable with Eric Cacciatore307: 3 crucial mistakes to avoid in your restaurant with Chef Marcus GuilianoIn this episode we discuss how to approach mentors, living intentionally, being selfless by purchasing from local and independent suppliers, making your restaurant an extension of your personal brand and believes, how to gather data and emails, training your staff, and delegating. Chef Marcus Guiliano is an award-winning chef, green restaurateur, real food activist, professional speaker, restaurant consultant & ultra-marathoner. In addition to successfully owning and operating the first Green Certified restaurant in the Hudson Valley, Aroma Thyme Bistro, Chef Marcus has begun to devote his time consulting and troubleshooting for other restaurants. Chef Marcus has launched activist/w...2017-02-201h 28