Shows
The Message-Market Fit Podcast#040 - Maxwell Nee - Quiz Marketing's 30% Conversion Secret: Building High-Performance Teams and Market-Driven GrowthMaxwell opens by explaining the psychology behind quiz marketing's superior performance, revealing that personalized experiences combined with ego psychology—people's natural curiosity about themselves—creates a powerful conversion mechanism. He breaks down ScoreApp's comprehensive support philosophy that goes far beyond typical SaaS offerings, including live webinars, one-on-one calls, marketplace partnerships, and even publishing bestselling books on their methodology.We explore Maxwell's counterintuitive approach to organic growth, where ScoreApp completely eliminated paid advertising after four years when costs became prohibitive and effectiveness declined. Instead, they focused on SEO, weekly YouTube videos, podcasts, and face-to-face customer events in London, main...
2025-08-2036 min
The Message-Market Fit Podcast#039 - Ronnie Higgins - Building In-House Media Engines: Transforming Content Marketing into Strategic Brand AssetsThroughout our conversation, Ronnie emphasizes the importance of treating content as a product rather than just a marketing activity. He explains his three core principles for successful content creation: content is a product, content is an experience, and content is an ecosystem. We explore how these principles can help B2B marketers create more effective content strategies that connect with their audience.Ronnie also shares his insights on the critical concept of the "day one list" - the pre-existing shortlist of solutions that B2B buyers already have in mind before they even begin their formal buying...
2025-08-0648 min
The Message-Market Fit Podcast#038 - Vassilena Valchanova - Making Words Work: Creating Effective Brand Messaging Frameworks and Extracting Customer InsightsWe begin by exploring the critical difference between positioning and messaging, with Vassi explaining how positioning focuses on your place in the market while messaging determines what you actually say to your audience. She walks us through her comprehensive messaging framework that helps companies articulate their value pillars in ways that resonate with different customer personas.Vassi shares her methodical approach to customer research, emphasizing the importance of focusing on past experiences rather than opinions to uncover genuine insights. She provides practical strategies for extracting valuable information from internal teams, particularly sales professionals who often hold the...
2025-07-2352 min
The Campaign | A Marketing Podcast by 97th FloorHow to Turn Customer Insight into High-Converting Copy with AI w/ Chris Silvestri, Founder and Conversion Copywriter @ Conversion AlchemyIf your messaging isn’t clicking, your conversions won’t either.
In this episode, we’re joined by Chris Silvestri—conversion copywriter, SaaS strategist, and founder of Conversion Alchemy—to talk about how AI is changing the way top teams do message-market fit.
With a background in both engineering and UX, Chris has helped companies like Moz Crimes turn deep customer insight into high-performing SaaS copy. He shares how AI can accelerate—not replace—the research and writing process, and how to train it to think more like your customers than your competitors.
You’ll learn:
2025-07-1547 min
The Message-Market Fit Podcast#037 - Mike Taylor - Mastering Synthetic Market Research: Creating AI Personas for Better Customer InsightsThroughout our conversation, Mike emphasizes that synthetic research should enhance rather than replace traditional customer research. He explains how AI personas can help marketers get out of their own heads and gain valuable insights about their customers' perspectives, especially when testing new ideas or messaging. We also discuss common misconceptions about synthetic research and why some marketers are hesitant to embrace it.Mike demonstrates how AskRally works through a live demo, showing how you can create detailed personas based on demographic and behavioral data, then ask them questions in a chat interface. We explore how the platform...
2025-07-0956 min
The Story Power Marketing ShowHow to Turn Your Message Into Goal (with Chris Silvestri)Chris is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked for 10 years as a software engineer in industrial automation. Then he took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and CRO specialist for online brands since 2016.Tom and Chris discuss his expertise in combining great copywriting, user experience (UX) design, and psychology to boost conversions. They highlight the importance of understanding your audience's journey...
2025-07-0238 min
The Message-Market Fit Podcast#036 - Maja Voje - Mastering Go-to-Market Strategy: Customer Research, Positioning, and Channel SelectionThroughout our conversation, Maja emphasizes the importance of customer research as the most overlooked aspect of successful go-to-market strategies. She explains why founders often avoid talking to customers and how spending 60% of your time defining and refining your Ideal Customer Profile (ICP) can make all the difference in your success.We explore Maja's "beachhead strategy" for market segmentation, which focuses on starting with a small market segment that has a burning pain point, reasonable willingness to pay, proximity to your expertise, and the ability to produce case studies for future growth. Maja also shares her framework for...
2025-06-2553 min
Prompt to Market with Mukund MohanCopywriting and AI with Chris Silvestri🎙️ In this episode, we chat with Christopher Silvestri — founder of Conversion Alchemy and one of the most unique minds at the intersection of UX, copywriting, and AI. With a background in software engineering and a deep fascination for human behavior, Chris helps SaaS and eCommerce companies turn more visitors into customers by blending psychological insight with conversion science.Chris has worked with brands like MicroAcquire, AppSumo, and various 7- and 8-figure businesses to uncover what truly drives user decision-making. Through Conversion Alchemy, he fuses qualitative research, Jobs-to-Be-Done, and voice-of-customer data with precision copy and user-centric design.Now...
2025-06-1929 min
The Message-Market Fit Podcast#035 - Hugo Alves - Synthetic Research Revolution: Using AI Personas for Product Testing and User InsightsWe explore how language models can effectively role-play specific personas with realistic personalities, biases, and decision-making patterns. Hugo explains the technology behind creating diverse synthetic users and why these AI personas can provide valuable product feedback that closely mirrors real human responses.Hugo shares insights on how their platform handles cognitive biases, emotional reactions, and decision-making processes to create realistic simulations. We discuss the differences between aligned and unaligned models, and how shuffling between different providers helps create more authentic responses that reflect the diversity of human opinions.The conversation also covers practical applications of...
2025-06-1153 min
Stuck? Time to Improv! The Startup LaunchpadChris Silvestri - The Messaging Gaphttps://conversionalchemy.net/Chris Silvestri from Conversion Alchemy talks about the Messaging Gap for StartupsAligning Messaging With Audience NeedsMary and Christopher discussed the messaging gap that many startups face, where they focus on their product or internal knowledge rather than aligning their messaging with their audience's needs and motivations. Christopher explained that effective messaging should match the conversation prospects are having when they encounter a company's materials, emphasizing the importance of addressing pain points and unique qualifications to solve problems. He introduced a matrix with four quadrants to illustrate the ideal...
2025-06-1009 min
The Message-Market Fit Podcast#034 - Brandon Lutz - Breaking Through Digital Clutter: Leveraging Offline Media in B2B SaaS MarketingThroughout our conversation, Brandon explains how offline media fits into the B2B SaaS ecosystem, particularly at Miro where he helps translate product marketing messaging into effective offline formats like podcast ads and billboards. He emphasizes the importance of simplifying complex messaging for offline channels while maintaining brand consistency across all touchpoints.We explore the fascinating cultural differences in marketing across European markets, with Brandon sharing how messaging that resonates in the Netherlands might need significant adaptation for more risk-averse markets like Germany. He provides practical insights on how to localize messaging while respecting cultural nuances and...
2025-05-2849 min
The Message-Market Fit Podcast#033 - Kris Rudeegraap - Breaking Through the Noise: How Strategic Gifting Drives Pipeline and Builds RelationshipsWe dive into Sendoso's journey from initially targeting sales teams to discovering that marketing leaders were the actual buyers. Kris explains their category naming evolution - from the failed "engagement delivery platform" to the more descriptive and customer-friendly "direct mail and gifting platform" - highlighting the importance of using language your customers already understand.Kris shares fascinating insights on how companies use strategic gifting to drive remarkable results, including how Gong generated over $30 million in pipeline from sending pinatas and how Gainsight leveraged their CEO's book to create $8 million in pipeline. We discuss the balance between personalization...
2025-05-1442 min
Mastering Tech GrowthSaaS Conversion Alchemy - Using Copy, UX and Decision-Making Psychology to Gain More Customers with Chris Silvestri
For today’s episode, Mike is joined by Chris Silvestri, the founder of Conversion Alchemy. Chris helps B2B SaaS companies break through the noise, reach more would-be customers and show them why they are the obvious choice. Chris’s carefully honed approach uses the alchemy of copy, UX, and decision-making psychology to turn browsers and visitors into loyal, paying customers. He digs deep into customer research, pulls out real insights, who your real buyer is, what their buying decision making process is and determine what language will resonate with them, so that your message lands and conv...
2025-04-231h 10
Mastering Tech GrowthSaaS Conversion Alchemy - Using Copy, UX and Decision-Making Psychology to Gain More Customers with Chris SilvestriFor today’s episode, Mike is joined by Chris Silvestri, the founder of Conversion Alchemy. Chris helps B2B SaaS companies break through the noise, reach more would-be customers and show them why they are the obvious choice. Chris’s carefully honed approach uses the alchemy of copy, UX, and decision-making psychology to turn browsers and visitors into loyal, paying customers.
He digs deep into customer research, pulls out real insights, who your real buyer is, what their buying decision making process is and determine what language will resonate with them, so that your message lands and converts.
KEY TAKEAWAYS
Mast...
2025-04-231h 10
Cutting Through the ClutterMessaging Magic: How to Speak Directly to Your Customer’s Mind with Chris SilvestriChris Silvestri, SaaS Messaging Strategist and Conversion Copywriter, Conversion Alchemy In this episode of Cutting Through the Clutter, we’re joined by Chris Silvestri, the founder of Conversion Alchemy and a leading expert in B2B SaaS messaging and conversion copywriting. Chris has helped over 50 SaaS brands – like MOZ, ServiceCore, and ShortStack – refine their messaging, optimize user experiences, and achieve impressive increases in conversions. Chris shares insight into his process in figuring out who you are really talking to, how AI can synthesize customer behavior and feedback, how to categorize decision-making criteria and building trust through...
2025-04-0929 min
The Message-Market Fit Podcast#032 - Chima Mmeje - Content Marketing in the AI Era: Building Brand Authority and Creating Omnichannel StrategiesThroughout our conversation, Chima emphasizes that successful content should always prioritize the end user over the brand. She discusses how timely, relevant content that addresses current industry challenges consistently performs best, and reveals her strategy of featuring recognized experts to make content stand out in a crowded space.We explore the critical importance of building personal and brand authority in today's AI-dominated landscape. As Chima explains, "You want your brand name to become so recognizable that even before people start doing that search on search engines, they're already thinking of you." She shares practical advice on how...
2025-03-1942 min
The Message-Market Fit Podcast#031 - Shirin Shahin - Mastering Product Marketing: Crafting Compelling Narratives and Aligning Cross-Functional TeamsThroughout our conversation, Shirin emphasizes the importance of starting with a strong narrative before moving to positioning and messaging work. She explains her discovery and intake process when onboarding new clients, highlighting how crucial these first few weeks are for project success. We discuss how she manages review cycles, the ideal number of stakeholders involved (no more than 3-4), and how to avoid the pitfalls of having too many reviewers.Shirin shares her definition of product marketing as "connecting the market and the customer with your product," and breaks down the differences between narrative, positioning, and messaging...
2025-03-0543 min
The Message-Market Fit Podcast#030 - Dmitry Shamis - Building Scalable Brand Systems: From Development to Creative Marketing LeadershipWe explore how Dmitry's engineering mindset shaped his approach to brand building, treating brand components as "Lego blocks" that can be assembled in different ways. He shares practical strategies for creating reusable systems that empower teams across an organization while maintaining brand consistency.Dmitry discusses the importance of emotional connection in B2B marketing, challenging the notion that business decisions are purely rational. He emphasizes how understanding universal human truths can help brands connect more authentically with their audience, regardless of the number of personas they serve.The conversation also covers the critical aspects of...
2025-02-1950 min
The Message-Market Fit Podcast#029 - Kevin Lord Barry - Mastering B2B Advertising: ROI-Focused Strategies for High-Converting CampaignsKevin discusses the unique challenges of B2B advertising compared to B2C, emphasizing the importance of audience qualification and dealing with abstract products. He explains his agency's approach to creating effective ad variations, focusing on visual headlines and leveraging the SUCCESS framework for brainstorming compelling ad ideas.We explore the power law phenomenon in digital advertising and how it impacts ad performance and budget allocation. Kevin also shares valuable tips on working with enterprise clients, balancing creativity with data-driven decisions, and adapting messaging for different personas and decision-makers.Whether you're a B2B marketer...
2024-11-0643 min
The Message-Market Fit Podcast#028 - Ryan Paul Gibson - Mastering Customer Interviews: Unlocking B2B Insights and Driving Business GrowthWe explore Ryan's unique approach to customer interviews, focusing on buyer processes rather than demographics. He emphasizes the importance of understanding the larger context in which businesses operate and make decisions, rather than relying solely on job titles or company size.Ryan walks us through his methodology for crafting effective interview questions, managing biases, and extracting valuable insights. He shares tips on how to get busy executives to participate in research and discusses the ideal number of interviews needed to reach insight saturation.Whether you're a B2B marketer, product manager, or founder looking to...
2024-10-2356 min
The Message-Market Fit Podcast#027 - Natália Tóth - Early-Stage SaaS Marketing: Crafting Messaging and Testing Strategies at Ranking RaccoonWe explore Natália's transition into product marketing and her experience as a solo marketer at a startup. She discusses the importance of balancing strategic thinking with operational tasks and growing expertise in channels that bring the most users.Natália takes us through Ranking Raccoon's journey, from its inception as a solution to the founders' own link-building struggles to its current position in the market. We discuss the challenges of positioning and messaging for different user segments, including in-house marketers and agency professionals.We delve into Ranking Raccoon's approach to user research and testing, ex...
2024-10-0945 min
The Message-Market Fit Podcast#026 - Tamara Ceman - Practical B2B SaaS Marketing: Uncovering Customer Intent and Crafting Effective MessagingWe explore Tamara’s journey from working at Markup, a Chrome extension for design feedback, to launching her own consultancy. She discusses her approach to creating customer personas based on intent rather than traditional demographics, and how she leverages user interviews and sales team insights to uncover valuable messaging opportunities.Tamara also shares her framework for understanding buyer roles and objections, emphasizing the importance of addressing psychological biases in marketing messages. We delve into her experimentation process and how she balances confidence with humility when proposing new marketing initiatives.Whether you’re a SaaS founder, mark...
2024-09-2552 min
The Message-Market Fit Podcast#025 - Talia Wolf - Mastering Emotional Resonance in B2B Marketing and Conversion OptimizationWe explore Talia’s unique approach to conversion optimization, which focuses on understanding customers’ emotional drivers before analyzing website data. She explains how this customer-first methodology leads to more impactful hypotheses and test ideas.Talia breaks down the concept of emotional targeting in B2B, discussing why it’s often underestimated and how companies can effectively incorporate it into their messaging and design. We also delve into her process for conducting customer research, creating effective value propositions, and testing messaging across various channels.Whether you’re a B2B marketer, CRO specialist, or founder looking to impro...
2024-09-1147 min
The Message-Market Fit Podcast#024 - Gab Bujold - Why Product Marketers Are Not MarketersWe explore the challenges product marketers face in gaining buy-in from executive teams and how to overcome them. Gab provides insights on aligning sales and marketing teams, crafting effective messaging strategies, and the importance of market segmentation for startups.Gab also discusses his approach to podcasting, including how to differentiate in a crowded space and create meaningful conversations with guests. We touch on the concept of "message market fit" and why it's crucial for startups to focus on this before product market fit.Whether you're a product marketer looking to elevate your role, a founder...
2024-08-2849 min
The Message-Market Fit Podcast#023 - Georgiana Laudi - Customer-Led Growth: Moving Beyond the Funnel and Operationalizing Customer InsightsWe explore the importance of operationalizing customer research across teams, the pitfalls of misinterpreting customer data, and how to effectively leverage customer insights for sustainable growth. Gia also discusses the challenges companies face in understanding their ideal customers and the dangers of investing in growth without a solid foundation of customer knowledge.As an advocate for responsible AI use in marketing and research, Gia offers her perspective on the potential benefits and risks of AI in customer analysis. She emphasizes the irreplaceable value of human insight in understanding customer motivations and needs.Whether you're a...
2024-08-1451 min
The Message-Market Fit Podcast#022 - Carolyn Beaudoin - From Opera Singer to Conversion Copywriter: Crafting Compelling Messages for B2B SaaSWe explore Carolyn's approach to creating hybrid one-reader messaging for multiple audiences, the importance of Jobs to Be Done research in copywriting, and strategies for effective B2B messaging and testing. Carolyn also discusses her thoughts on using AI in copywriting and the value of human creativity in the process.Whether you're a copywriter, marketer, or founder looking to improve your messaging, this episode offers valuable insights into the art and science of conversion copywriting.Enjoy!CONNECT WITH CAROLYNCarolyn on LinkedInBoxcar Agency websiteSHOW NOTES02:12 Carolyn's journey from classical...
2024-07-2446 min
The Message-Market Fit Podcast#021 - Sahil Patel - Mastering A/B Testing: Strategies for Boosting B2B SaaS ConversionsThroughout our conversation, Sahil emphasizes the importance of data-driven decision-making in marketing and provides practical tips for implementing A/B tests that drive real results. He shares three key strategies that consistently perform well in B2B SaaS:1. Showcasing product visuals on websites2. Using bold, quantitative headlines3. Creating easily skimmable contentWe also discuss the nuances of crafting effective calls-to-action, balancing visual elements like product screenshots and videos, and the "Hook, Mirror, Ladder" framework for optimizing landing pages.Sahil offers insights on:- The importance of credibility...
2024-07-1744 min
The Message-Market Fit Podcast#020 - Yuval Keshtcher - Mastering UX Writing: From Graphic Design to Content Design and AI InnovationWe explore Yuval's transition from graphic design to UX writing, discussing how his sales background informs his approach to UX and the importance of delivering value before making a sale. Yuval shares his perspectives on the critical role of UX writing in reducing churn, increasing retention, and ultimately driving revenue for businesses.As the founder of UX Writing Hub, Yuval discusses the challenges of creating consistent copy across different touchpoints and the innovative ways his team is leveraging AI to maintain brand voice across large organizations. We also delve into the future of UX writing, exploring how...
2024-07-1049 min
The Message-Market Fit Podcast#019 - Michele Tropeano - Navigating the B2B SaaS Marketing Landscape: Creativity and Emotional ConnectionWe explore Michele's transition from B2C to B2B marketing, discussing the similarities and differences in strategies and the crucial role of creativity and emotional connection in both domains. Michele shares his insights on effectively positioning against competitors as an enterprise SaaS company and the significance of simplifying messaging to resonate with target audiences.As a mentor at Growth Mentor, Michele discusses what makes a great mentor-mentee relationship and the value of giving back to the marketing community. We also delve into his approach to skill-based hiring for marketing roles and the key attributes she looks...
2024-06-1239 min
The Message-Market Fit Podcast#018 - Jane Portman - Mastering SaaS Email Marketing: Finding the Right Position and Crafting Engaging CampaignsWe dive into the importance of product positioning, finding the right language for your target audience, and creating email campaigns that engage users and drive product adoption. Jane also shares her thoughts on leveraging behavioral data for personalization and finding the balance between automation and human touch.As the host of two popular podcasts, UI Breakfast and Better Done Than Perfect, Jane discusses how these shows have helped her build relationships and gain industry insights. Finally, we explore how Jane balances her family, passions and hobbies with the demands of running a SaaS company and being a...
2024-06-0547 min
The Message-Market Fit Podcast#017 - Josh Garofalo - Mastering SaaS Copywriting: Uncovering Differentiators and Crafting Category StoriesThroughout our conversation, Josh emphasizes the importance of deep customer research and how it can be a game-changer in crafting copy that resonates with your target audience. He discusses his approach to helping clients uncover their unique differentiators and lean into them to create a strong category story.Josh also shares his thoughts on the evolution of SaaS copywriting, from the early days of focusing on product features to the current landscape where companies need to go beyond the "why us" story and create a compelling narrative that sets them apart from competitors.We explore...
2024-05-2947 min
The Message-Market Fit Podcast#016 - Adam Goyette - Scaling B2B SaaS Growth: Crafting Unique Messaging, Hiring Top Talent, and Leveraging Creativity at Growth UnionThroughout our conversation, Adam emphasizes the importance of having a unique angle and differentiating your messaging in saturated markets. He discusses the crucial role of intimately understanding your buyer persona and how it can be a significant competitive advantage in crafting compelling campaigns.Adam also explores the value of working with skilled conversion copywriters, who can elevate your marketing efforts and drive growth. He shares his thoughts on the impact of AI on marketing, stating that only bad marketing is at risk, and highlights the importance of asking questions and being curious as a marketer....
2024-05-2247 min
The Message-Market Fit Podcast#015 - Jonathan Davies - Mastering B2B Messaging: Crafting Compelling Copy, Cultivating Culture, and Exceeding Customer Expectations at HappeoThroughout our conversation, Jonathan emphasizes the importance of in-depth customer research, explaining how it enables marketers to develop messaging that resonates with their target audience. He discusses the differences between B2B and B2C marketing, highlighting the need for a thorough understanding of customer pain points, goals, and decision-making processes in the B2B space.Jonathan also digs into the role of company culture in shaping customer interactions, sharing how Happeo redefined its core values to prioritize exceeding customer expectations. He offers practical advice on crafting concrete company values that guide decision-making and align with the...
2024-05-1547 min
The Message-Market Fit Podcast#014 - Brendan Hufford - Mastering Customer Proximity: Crafting Memorable Marketing with AI-Driven Insights and Deep GeneralismThroughout our conversation, Brendan emphasizes the importance of staying close to customers, sharing practical tips for marketers to engage with their audience and uncover valuable insights. He discusses the power of frameworks like "hook, story, offer" in creating compelling content and the significance of understanding how customers think, not just what they say.Brendan also explores the role of AI in modern marketing, showcasing how tools like generative AI can help marketers draft content, extract insights from customer interviews, and streamline their workflows. However, he cautions against over-reliance on any single tool, stressing the importance of human...
2024-05-0853 min
The Message-Market Fit Podcast#013 - Andreea Cojocariu - Embracing Data and Creativity: Crafting Joyful Marketing Experiences through Transparency and TestingThroughout our conversation, Andreea emphasizes the importance of understanding the human element in marketing, even in the face of data-driven decision-making. She shares her strategies for fostering a transparent and communicative company culture, enabling cross-functional collaboration, and leveraging customer insights to inform messaging and content creation.Andreea also goes into her data-driven approach to marketing, discussing how she uses analytics to identify opportunities, optimize campaigns, and measure success. She highlights the significance of testing and iteration in refining messaging and the role of AI in augmenting marketing efforts while maintaining the essential human touch.Get...
2024-05-0141 min
The Message-Market Fit Podcast#012 - Nizam Yusuf - Decoding Customer Needs: The Art of Empathy and Strategic Messaging in Product MarketingThroughout our conversation, Nizam emphasizes the importance of deep customer understanding and empathy. He shares his insights on conducting effective research, building buyer personas, and leveraging tools like the Value Proposition Canvas to align product offerings with customer desires.Nizam also sheds light on his strategic approach to messaging, advocating for value-driven communication that resonates with the target audience. He discusses the role of AI in augmenting product marketing efforts, highlighting the importance of using tools like ChatGPT responsibly and ethically.Whether you're a product marketing professional, a content creator, or simply interested in understanding how to effectively communicate the value of your product, this episode is packed with actiona...
2024-04-2446 min
The Message-Market Fit Podcast#011 - Matt Aiello - Hiring Your Customers and Understanding Them Better Than They Know ThemselvesThroughout the conversation, Matt shares his insights on the importance of deeply understanding your target audience, going beyond surface-level interactions to uncover their true needs, desires, and pain points. He emphasizes the power of empathy and authenticity in building lasting relationships with customers, particularly in industries where trust and personal connection are critical.From crafting non-linear marketing campaigns that break through the noise to leveraging AI tools like ChatGPT for efficient content creation, Matt offers a glimpse into his innovative approach to marketing. He also touches on the significance of cross-functional alignment within an organization and the...
2024-04-1743 min
The Message-Market Fit Podcast#010 - Foti Panagiotakopoulos - Scratching His Own Itch and Building a "Friend Factory"In this episode, Foti shares his journey of validating the idea for GrowthMentor through real conversations instead of just consuming content, how he ensures quality by interviewing every mentor, the power of reciprocity in convincing experts to offer their time for free, categorizing user research to inform FAQs and messaging, and how genuine giving creates a environment for authentic relationships.Foti also dives into using friction as a filter, the importance of founder intuition, his counterintuitive launch strategy, and a unique “heavy metal” productivity hack. Whether you’re a founder, marketer, or just looking for mentorship, this episod...
2024-04-1045 min
The Message-Market Fit Podcast#009 - Melanie Crissey - Building Empathy With Devs and Scaling Without Losing Your SoulIn this episode, we explore Melanie's unique career path, her passion for working with developers, and how she uses her technical background to bridge the gap between product and marketing. We also delve into her approach to customer-led growth, the challenges of scaling without losing a company's soul, and her strategies for staying ahead of the curve in the ever-evolving world of developer tools.CONNECT WITH MELANIEMelanie on LinkedInWarp's websiteSHOW NOTES02:41 Melanie's Journey from Support to Product Marketing05:20 The Role of a Technical Product Marketing Manager06:57 Developing Technical Skills and Empathy for Dev...
2024-04-0349 min
The Message-Market Fit Podcast#008 - Andrew Capland - Growth Marketing Lessons From Disney to HubspotThroughout the episode, we learn what Andrew garnered from orchestrating massive digital advertising campaigns for giants like Disney, the necessary strategic mindset adjustments for B2B SaaS excellence, and the importance of deeply understanding customer needs through "jobs to be done." We also discuss the critical role of mentorship in career progression, the indispensable value of user testing in both product development and marketing, and the complexities businesses face when trying to strike a balance between product-led growth and sales-driven strategies in today's competitive market.Please enjoy!CONNECT WITH ANDREWAndrew on LinkedInAndrew's Delivering...
2024-03-2750 min
The Message-Market Fit Podcast#007 - Natalie Marcotullio - Empathetic Messaging, & Gamifying the B2B Buying ExperienceIn this episode, we dive into Natalie's journey from growth hacker to head of growth, her strategies for gaining customer insights, the importance of infusing story into product demos, and the latest trends in leveraging interactive demos to skyrocket conversion rates.Please enjoy!CONNECT WITH NATALIENatalie on LinkedInNatalie's "Revenue on the rocks" podcastNavattic's websiteSHOW NOTES02:10 Natalie Marcotulio's Journey from Growth Hacker to Head of Growth04:21 Cross-Functional Collaboration and Messaging Strategies08:13 Leveraging Interactive Demos for Enhanced Customer Engagement09:33 The Power of Storytelling in Product Demos12:20 Optimizing Interactive Demos for Maximum Impact15:16 Aligni...
2024-03-2040 min
The Message-Market Fit Podcast#006 - Marc Thomas - Unconventional Growth Marketing & Anti-PlaybooksMarc's early adventures in journalism set the stage for a career built on out-of-the-box thinking and a willingness to challenge the status quo. His stories of DIY culture, punk rock ethos, and the lessons learned from a failed startup illuminate the importance of deeply understanding and relating to your audience. Marc shares his insights on leveraging cultural references to create meaningful connections with customers and the transformative power of stepping outside standard marketing playbooks.Join us and learn how you can apply these lessons to your own marketing strategies for better engagement and growth.CONNECT...
2024-03-1357 min
The Message-Market Fit Podcast#005 - Derik Sutton & Kyle Bazzy - A Masterclass On the 'Jobs to Be Done' FrameworkIn this episode, we dive deep into the “Jobs to Be Done” methodology with Derik Sutton and Kyle Bazzy. Derik is CMO and Kyle is SVP of Customer Success at Autobooks. The guys are seasoned professionals in B2B SaaS marketing, sales, and the fintech industry. We dive into their personal journeys that led them to SaaS, and walk you through the (often unconventional) strategies you can use to deeply understand and speak to your customers.Kyle shares his unconventional entry into the sales world, and how a passion for entrepreneurship and technology led him to co-found a su...
2024-03-0654 min
The Message-Market Fit Podcast#004 - Eliana Daboul — From Madison Avenue's Ad World to Leading B2B Tech InnovationHave you ever wondered what it takes to transition from the world of luxury hotel brands and Italian foods to pioneering digital identity solutions in the tech space? Or how lessons from crafting compelling ad campaigns can transform the way we approach B2B marketing in the SaaS industry? Eliana opens up about the skills and insights she gained from her advertising days and how they've become invaluable assets in her tech ventures.But this episode isn't just about transitions; it's a deep dive into the art and science of understanding human psychology to influence and engage...
2024-02-2839 min
The Message-Market Fit Podcast#003 - Jimmy Rose — The Journey of an Engineer Turned SaaS EntrepreneurJimmy, an ex-engineer turned successful SaaS entrepreneur, takes us through his fascinating journey in the tech and software world. From his early days in the AdSense gold rush era to founding a web design agency, and eventually transitioning to a SaaS model with Content Snare, Jimmy’s story is a tale of constant learning, adaptation, and problem-solving.In this insightful conversation, Jimmy shares his experiences, the highs and lows of entrepreneurship, and how he found his niche in the software industry. Jimmy’s entrepreneurial journey is a masterclass in adapting to market needs, understanding customer pain points, and...
2024-02-2147 min
The Message-Market Fit Podcast#002 - Kasia Foster — From Music Blogs to the Intricate Dynamics of Product MarketingKasia Bargielowski-Foster, an experienced Product Marketing Manager at Capsule, joins us to share her insights and journey in the world of B2B SaaS marketing. With a rich background that spans from running a successful music blog to leading roles in digital and content marketing, Kasia brings a unique perspective on understanding customer needs and crafting effective messaging.In this episode, Kasia delves into the importance of aligning content with customer interests, the transition from content to digital marketing, and the pivotal role of product marketing in shaping business strategies. She also discusses the challenges of aligning...
2024-02-1442 min
The Message-Market Fit Podcast#001 - Amar Ghose on Building ZenMaid: Messaging for Niche SaaSAmar Ghose, founder of ZenMaid, joins us to share his journey from starting a maid service to creating a niche B2B software in an industry not typically associated with high-tech solutions. His philosophy of targeting specific, 'boring' niches with sophisticated software solutions has driven the success of ZenMaid since its inception in 2013.A Silicon Valley native, Amar discusses his transition from sales to entrepreneurship, the nuances of building a business in a specialized niche, and the importance of focusing on solving problems rather than being driven solely by passion for the industry. His approach of "cultivating...
2024-02-0641 min