Shows
EAM: Estate Agency Mastery with Chris BucklerS2 E06 - Lead Generation - Marketing Strategy - with John PaulThis week, we're joined by lead gen expert John Paul (JP) to tackle one of the most important (and most misunderstood) parts of any agency’s success: *lead generation*. Whether you’re in Birmingham, Belfast, or Bogna Regis, if you don’t have a consistent lead gen strategy—this episode is your wake-up call. Expect big insights on omnichannel marketing, sales psychology, and actionable ways to stop being a “busy fool” and start building real pipelines.🧠 What You'll Learn📊 The Truth About Lead GenerationLead gen is no just marketing—it’s about data, consistency, and proper sales follow-up. Marketing gets the phone ringing...2025-04-2917 minEAM: Estate Agency Mastery with Chris BucklerS2 E05 - Lead Generation Mastering Your Database - with Stephen BrownIn this episode, Chris Buckler welcomes the renowned Stephen Brown to discuss the critical importance of building and nurturing a robust database in the estate agency business. They dive into practical strategies for new and established agents, emphasising the value of personal connections, targeted communication, and consistent engagement. Stephen shares actionable tips for growing your database, maximising referrals, and turning clients into lifelong advocates.The Importance of a Database: Moving beyond the "spray and pray" approach of general canvassing. Building genuine relationships with potential clients.Positioning yourself as the go-to agent when clients are...2025-04-1526 minEAM: Estate Agency Mastery with Chris BucklerS2 E04 - Lead Generation - The Gold Standard of Direct Mail Canvassing with Sam AshdownIn this episode, Chris is joined by the legendary Sam Ashdown—a powerhouse when it comes to direct mail strategy for estate agents. Whether you're in Birmingham, Belfast, or Bognor Regis, if you're unsure where to start with direct mail or struggling to make it work, Sam delivers a masterclass in consistency, clarity, and copywriting that converts.Expect practical advice, juicy anecdotes, and a few mic-drop moments. What You’ll Learn:- 🎯 Where to start with direct mail Hint: define your goal first!- 📬 The difference between high-value campaigns and mass-market mailings- 🧠 How to get team buy-in using Sam’s Lead Generati...2025-04-0920 minEAM: Estate Agency Mastery with Chris BucklerS2 E03 - Lead Generation - Winning Door knocking Tactics And Scripts with Christopher WatkinIn this episode of Estate Agency Mastery, we tackle one of the most debated topics in the industry: door knocking. Love it or hate it, door knocking can be a powerful tool for generating leads—if done correctly. Joining us today is a lead generation guru who has pioneered the Frozen Pea Method, a unique approach to warming up cold conversations and winning listings.What We Cover:- Why Most Agents Avoid Door Knocking – Overcoming the fear of rejection and understanding the psychology behind it.- Mindset and...2025-03-2024 minEAM: Estate Agency Mastery with Chris BucklerS2 E02 - Lead Generation - The Power of Community in Estate Agency with Spencer LawrenceWelcome back to Season 2 of Estate Agency Mastery! After an incredible first episode, we’re diving straight into another insightful conversation. In this episode, we welcome Spencer Lawrence from Paramount to discuss the transformative power of community engagement in estate agency.Spencer shares his expertise on how being an active community member isn’t just a marketing tool but a long-term strategy for building trust, reputation, and business growth. We explore the concept of authentic engagement, the slow-burn effect of community involvement, and how agents can align their efforts with sustainable projects rather than short-lived sponsorships.From food bank init...2025-03-1328 minEAM: Estate Agency Mastery with Chris BucklerS2 E01 - Lead Generation - Digital Leads with Chris KyriacouSeason Two of Estate Agency Mastery is here, and this season is all about lead generation. We’re kicking things off with a discussion that might surprise you – digital marketing and creating *strong online presence as an independent or self-employed estate agent.Our guest, Chris K, is an expert in this space and joins us to share practical strategies for building a digital footprint**, mastering social media marketing, and making Facebook and Instagram work for your estate agency business.Key Topics Covered:✅ Why independent and self-employed estate agents struggle with digital marketing✅ The importance of **choosing one social media platform...2025-03-0422 minEAM: Estate Agency Mastery with Chris BucklerEpisode 29 - *Christmas Special* - Estate Agency Mastery with Simon GatesWelcome back to Estate Agency Mastery -CHRISTMAS EDITION! In this special live Christmas edition, we’re joined once again by the one and only Simon Gates, whose previous appearance was our most viewed episode. Simon shares three actionable tips to target withdrawn properties as we enter the start of 2025. Whether you’re in Birmingham, Belfast, or Bognor Regis, this episode is packed with strategies to help you connect with sellers and stand out from the competition.
What You’ll Learn in This Episode:
1. Just Do It – Why agents need to act fast and stop...2024-12-1705 minEAM: Estate Agency Mastery with Chris BucklerEpisode 28 - Estate Agency Mastery with Mal McCallionWelcome back to Estate Agency Mastery! This episode is packed with insights and strategies for estate agents looking to stay ahead in 2024 and beyond.
1. Reassess Your Dependency on Portals
- Mal shares why Rightmove might be more of a liability than an asset in the future.
- Learn how to future-proof your agency by exploring alternative ways to generate leads and build your brand.
- Tips to wean off portals:
- Showcase properties outside of portals (e.g., exclusive Facebook group releases). - Utilise CRM reverse matches to engage...2024-12-0916 minEAM: Estate Agency Mastery with Chris BucklerEpisode 27 - Estate Agency Mastery with Simon Whale2024-11-2717 minEAM: Estate Agency Mastery with Chris BucklerEpisode 26 - Estate Agency Mastery with Oliver HowardWelcome to an episode packed with energy and actionable insights! This time, we’re thrilled to have Oliver Howard from OHRE joining us. Known for shaking up the Southwest London property scene with bold marketing and a fresh perspective, Oliver is here to share his journey and three transformative tips for estate agents—whether you're in
Key Takeaways:
1. Dare to Be Different
Break the Mold: Modern estate agency requires standing out. It’s not just about selling homes; it’s about selling yourself as a brand.
Embrace Personality: Whether it’s through creative marketing or authenticity, find your unique nic...2024-11-1821 minEAM: Estate Agency Mastery with Chris BucklerEpisode 25 - Estate Agency Mastery with Krisyjan ByfieldEstate Agency Mastery: Authenticity, Automation, and the Power of "No" with Kristjan Byfield
Welcome to another episode of *Estate Agency Mastery*, where we unlock the secrets of success in the property industry. In this episode, we're joined by Kristjan Byfield, a seasoned expert with over 20 years of experience in the estate agency world. Kristjan shares insights from his journey as a long-time agent, a business owner, and a tech innovator in the lettings industry.
In this fast-paced conversation, we discuss three powerful strategies that any estate agent—whether you're in Birmingham, Belfast, or Bognor Regis—can apply to their busi...2024-11-0720 minEAM: Estate Agency Mastery with Chris BucklerEpisode 24 - Estate Agency Mastery with Mark HinkinsIn this episode, Chris Buckler is joined by Mark from Rex, who brings a unique perspective from the tech side of estate agency operations. Together, they dive into actionable strategies agents can use to streamline and enhance prospecting, operational efficiency, and long-term growth. Whether you're an agent in Birmingham, Belfast, or Bognor Regis, Mark shares powerful techniques that you can start implementing immediately to improve your business.
Takeaways:
1. Laddering Techniques for Effective Prospecting
- What it is: A process where every action (like a property viewing or valuation) is paired with an additional prospecting step, such as door-knocking or...2024-10-2614 minEAM: Estate Agency Mastery with Chris BucklerEpisode 23 - Estate Agency Mastery with Kieran SlingerEpisode Overview: In this episode of Estate Agency Mastery, we sit down with Kieran, the founder of Propalt, a tool designed to help estate agents scale their business. While Propalt is a great resource for agents, this episode is all about Kieran sharing his top three actionable tips for estate agents to stand out, generate more leads, and grow their business—whether you’re based in Birmingham, Belfast, or Bognor Regis.
Key Takeaways:
Be Different and MemorableKieran highlights that many estate agents fail to stand out in their market. With consumers only able to rem...2024-10-1118 minEAM: Estate Agency Mastery with Chris BucklerEpisode 22 - Estate Agency Mastery with Megan Eighteen**Show Notes: The Estate Agency Podcast with Chris Buckler and Megan**
**Introduction:**
- Host: Chris Buckler from The Estate Agency.
- Special Guest: Megan, a highly visible and proactive figure in the property industry.
- Discussion focus: Key strategies for building relationships and growing your estate agency business, applicable whether you're in Birmingham, Belfast, or Bognor Regis.
**Key Discussion Points:**
1. **Building Relationships is Key:**
- Megan emphasizes the importance of relationship building in the property industry.2024-10-0713 minEAM: Estate Agency Mastery with Chris BucklerEpisode 21 - Estate Agency Mastery with Christopher Watkin**Podcast Episode 21: Estate Agency Mastery with Chris Watkin**
Welcome to episode 21 of *Estate Agency Mastery*! Today, we're thrilled to have property expert Chris Watkin on the show. Chris has helped letting and estate agents across the UK, including in Birmingham, Belfast, and Bognor Regis, gain more property valuations. In this episode, Chris shares actionable strategies to implement immediately to boost your business.
### Key Takeaways:
1. **Get More Valuations**: Chris emphasizes the need for estate agents to stand out in a crowded market. Posting listings on social media is...2024-09-2921 minEAM: Estate Agency Mastery with Chris BucklerEpisode 20 - Estate Agency Mastery with Alex EvansPodcast Show Notes: Estate Agency Mastery with Alex Evans from Estate Apps
In this episode, we are joined by Alex Evans from Estate Apps. While Alex is a supplier, he's here to deliver some amazing insights on estate agency mastery that are both practical and actionable. We dive deep into topics ranging from leveraging social proof, personal branding, and innovative ways to drive listings. Whether you’re an agent in Birmingham, Belfast, or Bognor Regis, Alex shares tips that you can start implementing in your business tomorrow.
Key Takeaways:
Importance of Reviews
As...2024-09-2318 minEAM: Estate Agency Mastery with Chris BucklerEpisode 19 - Estate Agency Mastery with Izabela RapackaEpisode Summary: Welcome back to Estate Agency Mastery! In this episode, we’re thrilled to be joined by Izabela, a seasoned estate agent with over 15 years of experience spanning lettings, sales, and high-stakes deals in Dubai. Izabela brings a unique approach to the property market, focusing on working with just one client at a time to provide an unparalleled level of service. We dive deep into her business model, how she sells houses in just one week, and why being selective with clients can be the key to success.
Key Takeaways:
Izabela’s Unique Business Model:
Izabela focuses on work...2024-09-1522 minEAM: Estate Agency Mastery with Chris BucklerEpisode 18 - Estate Agency Mastery with Steph Vass (née Walker)Chris and Steph both run self employed estate agency brokerage models. Steph loves the model and estate agency as much as Chris.
Steph starts on highlighting that you have to make the back end of the year a big success. Whilst this episode isn’t out till the start of September, the same applies to the back and of the year.
We all need to sit down with a magic number of what you need to list and to bank and then work backwards. Take your average fee and then work backward to how many listings you need to sel...2024-09-0822 minEAM: Estate Agency Mastery with Chris BucklerEpisode 17 - Estate Agency Mastery with Angi CooneyAngi runs a very successful business in Staffordshire, West Midlands. She is an ESTA winner, straight talking and pulls no punches.
She starts off with these is no secrets to success other than consistency and highlights that agents have to be acceptational communicators. You have to know your stuff and be the expert in your field. If you don’t have this in your armoury then it is lights out.
Agents need to remember, “don’t tell me you’re funny, make me laugh”.
Starting wi...2024-08-2122 minEAM: Estate Agency Mastery with Chris BucklerEpisode 16 - Estate Agency Mastery with Clare YatesClare Yates is an estate agency trainer who genuinely wants to better our industry. Her well thought out tips are top drawer. Clare opens by highlighting that you have 45 minutes in a valuation and you aren’t selling houses, you are selling trust (and confidence in you and your business). Chris adds to this that you should be able to build trust and win the val before you get there. Clare highlights work she has done and it is simple. Do what you say you are going to do, when you are going to do it. If you turn up...2024-07-2117 minEAM: Estate Agency Mastery with Chris BucklerEpisode 15 - Estate Agency Mastery with Carly Martin (née Holt)Carly has been an agent since the age of 17 and was a record breaker in some of the agencies she worked with. She now works for Dataloft and starts off by pushing that you have to know your market data.
Chris highlights his old business partner, Dominic Murphy who constantly updates the local community and is consistent in his approach. Carly pushes that meaningful data is key, especially on social media and that agents have to be omni-present when sharing the data. Video is key for this and whilst local content is great, local...2024-07-1015 minEAM: Estate Agency Mastery with Chris BucklerEpisode 14 - Estate Agency Mastery with Verona FrankishCEO of Yopa, Verona comes at things a little differently, which is very timely as we enter a new quarter and the back 6 months of the year on the day the episode is released. She has been in the industry for 20 years and before that has been a leader in a number of different industries.
Why does your organisation exist? What are your aspirations and what do you want to achieve? Do you want to have big market share, earnings for your family, and be the best marketer in your area? So when you work out what yo...2024-07-0117 minEAM: Estate Agency Mastery with Chris BucklerEpisode 13 - Estate Agency Mastery with Perry PowerPerry is one of THE most forward thinkers in our industry! After ten years of running his own business he starts off by saying he is obsessed with both marketing and negotiation. His first tip is that negotiation is everything and that you need to master it. From fee, to negotiating the best price the market will allow. Perry offers a negotiation diploma and makes sure everyone in his business. Perry affirms that 80% of estate agents haven't had negotiation training. Chris Voss has a MasterClass on negotiation and Perry also offers a course on this once a year. The key ta...2024-06-2317 minEAM: Estate Agency Mastery with Chris BucklerEpisode 12 - Estate Agency Mastery with Elle OsborneElle and Chris go way back. In this episode Elle gives away her tips and tricks that have helped her rapidly become known as one of the best estate agencies in London. This is a must watch for anyone who wants to get more listings.
She delves into 3 points:
1. Honesty and integrity - whether the vendor wants to hear it or not. DO NOT list at the wrong price as it is a waste of everyone's time
2. Pick up the phone and get out from behind your desk and meet p...2024-06-1619 minEAM: Estate Agency Mastery with Chris BucklerEpisode 11 - Estate Agency Mastery with Katy PooreKaty Poore is a very experience agent who has just taken the leap into the self employed world. She starts with treating everyone like they have a £1,000,000 listing. Katy gives analogies of window cleaners, carpet fitters and postmen and treating them so well bu doing small things such as making them cups of tea By doing this you create an army “raving fans”. A group of people that know, like and trust you. They will use you when the time is right and as Chris affirms from his experience this works. These are the people that find out first if pe...2024-05-2520 minEAM: Estate Agency Mastery with Chris BucklerEpisode 10 - Estate Agency Mastery with Simon LeadbetterSimon Leadbetter is a marketing geek, there is no other way to put it. He’s held envious positions from CMO to Knight Frank to CEO at Fine and Country. In this episode Simon cover 4 things that you HAVE to master in your marketing to drive responses to your business.
Maximising Email Database
Social Media
Direct Mail
Personal Brand Built via PR
Simon quips that’s the end of the show as all his years and data has pointed to the fact that if you nail these four, then you will succ...2024-05-1224 minEAM: Estate Agency Mastery with Chris BucklerEpisode 9 - Estate Agency Mastery with Jason CannonJason has a successfully exited a large estate agency business. He opens with the fact he chooses who he works with and that agents should be in the same position. Don’t be the needy sales person during the market appraisal, but treat the valuation as a choice conversation… in favour of you, the agent
The quality of your questions will have a direct impact on your future”. Chris jumps in and highlights that during script practice at The Estate Agency, the agent can only respond with a question. This allows the vendor to self discover the right...2024-05-0425 minEAM: Estate Agency Mastery with Chris BucklerEpisode 8 - Estate Agency Mastery with Dom MarcelDom is a very accomplished self employed agent who has gone on to become one of the most success self employed agents in the country. He now runs a team of self employed agents.
His first hard hitting tip is that you aren’t in sales, but you are in marketing. This is twofold… you have to market yourself to people. You need to spark emotion as emotion inspires action. Marketing practices is a fundamental for any estate agency. Therefore you have to learn social media, advertising, etc if you want to succeed in our i...2024-04-2822 minEAM: Estate Agency Mastery with Chris BucklerEpisode 7 - Estate Agency Mastery with John SavageWith an ex Military background and self proclaimed no BS approach John starts with agents being able to “tell the truth and get away with it’. Especially when other agents may often lie in order to win the business.
So how do you act with integrity and turn yourself into a trusted advisor? John jumps straight into the “anchoring effect”. When it comes to selling a property, the highest figure the vendor is given, then will ankle every decision based on that figure. So if agents are artificially inflating prices in your town, how do you g...2024-04-2020 minEAM: Estate Agency Mastery with Chris BucklerEpisode 6 - Estate Agency Mastery with Chris WebbChris Webb is an estate agency author, coach and all round nice guy. In this episode he shares some fundamentals which offer a great refresher for the experience agent, and a no nonsense approach for those newer to the industry.
Chris starts with lead generation, highlighting that if you are good at it, everything else falls into place. Both Chris’s are in agreement that everything else is downstream of lead generation.
Chris B, highlights that you are a lead generator first, and an estate agent second. Chris W use...2024-04-1223 minEAM: Estate Agency Mastery with Chris BucklerEpisode 5 - Estate Agency Mastery with Alex Pelosi-BuchananAlex is a world class agent who has recently stepped into the self employed word. He kicks off by saying "don't be afraid to do the things that everyone's afraid to do". You have to get comfortable being uncomfortable.
Chris resorts by asing how you get into that mindset. Alex highlights there are people that have to knock on doors and offer world shattering news to people. He touches on door knocking but highlights that they have had some nice conversations. Alex leads with leading with value whether door knocking or with a video. Chris...2024-04-0124 minEAM: Estate Agency Mastery with Chris BucklerEpisode 4 - Estate Agency Mastery with Ali HarperAli Harper is long time friend and one of the top agents at Exp UK (other models are available such as The Estate Agency).
On this quick fire post cast Ali talks about the importance of growing you team with individuals that aren't the same as yourself. You need to recognise your own weaknesses and employ people to fill those gaps.
Ali pushes the importance of taking the leap into self-employed estate agency as wish he would have done this sooner. "I've never felt freer or happier... life is...2024-03-1915 minEAM: Estate Agency Mastery with Chris BucklerEpisode 3 - Estate Agency Mastery with Matt GiggsMatt Giggs - top agent and coach. Matt starts off by hitting the audience with why agents should NEVER negotiate on fees. Remember we are the one of the only industries in the world where you only get paid at the end of the transaction!
Matt argues you should focus on the things that you can control, and not waste time on things you can't. He highlights that you should spend a proportion of each day listening to podcasts, or anything that lifts you up and puts you in a great headspace including Les...2024-03-1214 minEAM: Estate Agency Mastery with Chris BucklerEpisode 2 - Estate Agency Mastery with Nat DanielsNat, who has been in the industry as an estate agent and supplier for 35 years shares some nuggets from his years on the front line. A big fan of proptech, Nat offers listeners free use of his ValPal tool for two weeks via this link - https://landingpage.angelsmedia.co.uk/vp-free-trial/
Nat believes that there will be consolidation in proptech in the next 5 years and highlights the importance of prospecting, prospecting and prospecting. He advises that you can set up certain rules in his inbox so that he doesn't become distracted from his and your main...2024-03-0514 min
EAM: Estate Agency Mastery with Chris BucklerEpisode 1 - Estate Agency Mastery with Simon GatesSimon Gates has become one of the best known names in estate agency over the past few years. From his background as a world class agent, to becoming THE marketing go to (especially for Direct Mail campaigns). In this episode Simon shares some absolute gold including free online tools that will set you apart from the competition, books he has read that has changed the path he is on, to best practice that you can immediately implement into your estate agency business such as setting up a Linktree.
Chrome Extensions for Rightmove:
Property Log...2024-02-0509 min